Cross Tabs

Cross Tabs

No soft political analysis from ex-campaign staffers. No predictions. No unskewing the polls. Cross Tabs is a show to help you understand how political polls are designed and conducted so you can make your own judgments about which polls to pay attention to, how to compare them to other polls, and simply, how to understand what a poll is actually telling you … especially in what is sure to be a strange election season. Hosted by strategist and (qualitative) researcher Farrah Bostic with regular contributions from her more quantie friends, this show will walk through polling methodologies and results, and provide a researcher's context for at least one publicly available poll each week. No need to be a statistician or pollster - we’ll explain everything as we go along.

Episodes

May 7, 2025 56 mins

The wealth divide is reshaping consumer markets, with 10% of households now driving 50% of all consumer spending in America while the majority struggle with inflation and debt. This economic distortion, hidden by misleading averages, is now colliding with new international tariffs that threaten to remove entire categories of goods from store shelves. 

In this episode of Cross Tabs, Farrah interviews brand strategist Faris Yakob...

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Educational attainment has become the new fault line in American politics, creating unexpected coalitions that cross racial boundaries. Research reveals a surprising shift of working-class voters across all demographics toward populist candidates who promise to fight for their interests rather than cater to college-educated elites.

Political researcher Patrick Ruffini, co-founder of Echelon Insights and author of Party of the People...

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April 16, 2025 98 mins

Government efficiency is often misunderstood, with dangerous consequences when technology leaders wield power without understanding civic infrastructure. Today’s conversation explores what resilience means in technology and governance, examining how Silicon Valley's "move fast and break things" approach threatens critical systems that serve vulnerable populations. 

In this episode of Cross Tabs, host Farrah Bostic and Dan Hon d...

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Polling reveals most Americans support abortion access in almost every circumstance, even when they identify as "pro-life." Looking beneath surface-level survey questions shows that when people are asked about specific situations rather than abstract labels, 80% believe abortion should be legal, and even self-described pro-life voters support legal abortion in most medical circumstances or cases of criminal acts. 

In this enlig...

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The invisible rulers of the internet are no longer just PR consultants and advertisers, but algorithms and influencers who shape our bespoke realities through immersive persuasion. Social media platforms have transformed from places to connect with friends to ecosystems where propaganda thrives, creating fragmented information environments that leave users swimming in increasingly polarized content. 

In this episode of Cross Ta...

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March 12, 2025 52 mins

Religious nationalism manifests differently across the globe, with some surprising patterns emerging from cross-national research. The concept extends beyond legal frameworks into cultural values, with the US standing out among high-income countries for believing the Bible should influence laws, even though only 6% of Americans qualify as religious nationalists. 

In this episode of Cross Tabs, Farrah speaks with Pew Research Ce...

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The Democratic Party brand has hit historic lows despite Republican extremism, with nearly half of Democratic voters disapproving of their own party representatives in Congress. This crisis in party confidence reflects a failure in messaging strategy, with Democrats needing to centralize their communication and directly attribute economic hardship to Republican policies rather than using vague institutional language. 

In this e...

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February 26, 2025 82 mins

True democratic power requires collective organization, not just voting. The current political system serves the wealthy while unions remain the only reliable institution giving ordinary Americans access to collective political power — something authoritarians immediately target when taking office. 

In this episode of Cross Tabs, host Farrah Bostic speaks with political strategist Mike Podhorzer about what real democracy looks ...

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February 19, 2025 22 mins

Understanding political contradictions - from voters supporting seemingly opposing candidates to holding conflicting policy views - reveals deeper truths about American democracy and the complex systems that shape public opinion. Modern polling methods, rooted in both the study of fascism and eugenics, illuminate how we make sense of each other as voters and consumers. 

In this episode of Cross Tabs, host Farrah Bostic unveils ...

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Less than a month into the new administration, we have seen a flurry of headlines about datasets being purged all over the federal government — and in programs outside the federal government that receive money from federal agencies.

Here are just a few recent stories:

"What we all lose in Trump and Musk's attack on government data" (Axios, February 7, 2025)

"Thousands of U.S. Government Web Pages Have Been Taken Down Since Friday" (NY...

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Subversive marketing tactics and behavioral psychology intersect with modern political strategy, revealing how underdogs can convert attention into meaningful action by understanding human motivation and embracing calculated risk-taking to challenge established systems. 

Authors Alistair Croll and Emily Ross join Farrah to discuss their new book Just Evil Enough, which examines how challenger brands and political movements can ...

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Across democracies worldwide, citizens aren't necessarily losing faith in democratic values -- they're frustrated with how democracy is actually working in their countries. New research reveals a striking pattern: from the United States to Italy to South Korea, people want better representation and more responsive leadership, not necessarily a different system of government. 

In this episode, Pew Research Center's Richard Wike ...

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January 24, 2025 65 mins

This is an interview from last year for another show I do called In The Demo. I talked to The Ringer's Rob Harvilla, host of 60 Song That Explain the 90s, about the role of nostalgia and generational identity in the way we experience music. It's a fun conversation, and I hope a bit of a break from the heaviness of the conversation with Grafton Tanner about the politics of nostalgia.

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Nostalgia has transformed from a medical condition in the 1600s into a powerful force wielded by politicians and corporations today, shaping everything from entertainment reboots to presidential campaigns. The tension between preserving the past and embracing change reveals deeper questions about how we process loss, grief, and our relationship with time in an era of relentless information overload. 

Author and theorist Grafton...

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January 8, 2025 67 mins

The 2024 presidential election revealed deep fractures in American democracy, from the failure of economic messaging to connect with voters to the growing disconnect between Democratic Party leadership and their base constituencies. Through candid analysis of polling data, campaign strategies, and voter psychology, this discussion illuminates why traditional political playbooks are becoming increasingly ineffective in an era of wid...

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Most voters make election decisions based on limited information and fleeting moments of attention, not careful analysis of policies and positions - even for a presidential race with billions spent on campaigning. The disconnect between how political insiders discuss elections versus how typical voters engage with them leads to fundamental misunderstandings about voter behavior and campaign effectiveness. 

Natalie Jackson, poli...

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December 11, 2024 58 mins

Modern political polling faces fascinating challenges beyond simple statistical accuracy - from voters who strategically misrepresent their views to express partisan loyalty, to the complex task of predicting who will actually show up to vote. Despite popular perception of a deeply divided America, research suggests voters are far more moderate on individual issues than their partisan voting behavior would indicate. 

Brian Scha...

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    November 14, 2024 66 mins

    Immersive simulations and war games are transforming how organizations make complex decisions and understand human behavior, with artificial intelligence now making these powerful tools more accessible than ever. By putting participants in realistic scenarios with emotional stakes, these games reveal blind spots in thinking, challenge assumptions, and build cognitive empathy across divides. 

    This episode features Daveed Gartens...

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    Despite decades of political polling and analysis, most voters know almost nothing about politics, policy, or current events - and traditional campaign strategies completely fail to account for this reality. The key to winning elections isn't policy positions or positive messaging, but rather effectively defining your opponent before they can define you. 

    Dr. Rachel Bitecofer, political analyst and author of Hit ‘Em Where It Hu...

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    In this episode, Farrah talks to the Chair of the Harvard Public Opinion Project, Anil Cacodcar, about the origins and evolution of the Poll, which was started by students in 2000. We discuss the process the student team uses to develop survey questions, organize research topics, and partner with the Ipsos Knowledge Panel to reach young respondents.

    We also discuss insights from the latest poll data, including a shift in enthusiasm ...

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