Ep.60 - Noise vs. Signal: How to Tune Out the Leadership Advice That Doesn’t Apply to You

In Episode 60 of Crossroad Conversations, the Lewis Brothers tackle the advice overload era—where everyone’s an expert, and good leadership means knowing who not to listen to. From TikTok “gurus” to bestselling authors, they break down how to separate signal from noise, evaluate advice for credibility, and align new ideas with your company’s culture and values.

They share stories of wasted training programs, cultural mismatches, and “hype content” that doesn’t survive contact with real business operations. The brothers explain how they filter information as a team, verify sources, and adapt ideas to fit their dealership’s identity. The episode dives into timeless leadership principles, protecting focus, managing time wisely, and how to teach employees to bring new ideas responsibly—without letting fads derail progress.

Takeaways

• Not all advice is good advice—trust but verify.
• Always vet whether an idea aligns with your company’s culture and values.
• Don’t sign up for every “next big thing”—pause, evaluate, and check references.
• Encourage employees to bring ideas but make them prove fit and value.
• Leadership requires filtering, not rejecting, new perspectives.
• Modern doesn’t always mean better; foundational principles still work.
• Too much advice leads to confusion, inconsistency, and credibility loss.
• Great leaders master filtering: what’s useful, what’s noise, and what fits.
• Protect your time—it’s your most valuable, non-renewable resource.
• Advice should reinforce your vision, not replace it.

Feel the dynamic energy of the Lewis Brothers as they deliver real stories and lessons that keep local businesses on their toes, and share how experiences in the community inspire them to keep on driving.

Check out all our great episodes at CrossroadConversationsPodcast.com!

Episode Transcript

SPEAKER_03 (00:00):
Hey, what do you guys think about this?
I've gone through this system.
It here's the 12 benefits.
Here's three ways that I thinkmight be downfalls.
What's your guys' thoughts?
So we do it between the three ofus, and they're like, hey, let's
have the service managers lookat this.
Let's have the office look atthis.
And like, I kind of like that.
I kind of like that.
And maybe you get a subparcompany to help bring some
advice as well.

(00:20):
And they're like, all right,let's go.
Then that helps that idea reallygrow legs.

SPEAKER_02 (00:29):
Hey everyone, welcome to Crossroads
Conversations with the Lewisbrothers, where we aim to share
real stories about running asuccessful family business,
working through adversity, andpouring back into the community
that keeps our doors open.
We're your hosts, Taylor Matt,and Shelby, and we'll bring you
relevant local business adviceand automotive insights that are
sure to change the way you lookat running a business.

(00:49):
And may even throw in a plug foryou to do business with us.
Welcome to the Lewis BrothersPodcast, episode number 60.
Woo! Getting into a fun onetoday.
I love this because of therelevance of what is happening,
obviously, during technology andeverything else.
But noise starts to signal howto tune out the leadership
advice that doesn't apply toyou.

(01:09):
So good.
There's no shortage ofleadership advice out there.
Books, podcasts, TikToks, quoteson LinkedIn, everyone's an
expert.
Mm-hmm.
But how do you know who toreally listen to and what's
relevant to your business?
All that and more that we'regoing to dive into on today's
topic of the podcast.
But Shelby, what happened lastweek?

SPEAKER_03 (01:30):
Recap from last week
business assumptions.
Okay.
We talked about it and all thatwe know and all that we've
learned, assuming when to, whennot to, really to fact check,
get the details.
That was episode 59.
You can find CrossroadConversations Podcast.com or any
of our socials.
Make sure that you like andsubscribe to pick up on that.

SPEAKER_01 (01:52):
No, that's good stuff.
Hey, we got to talk about what'sin the garage before we get into
all the details today.
It's going to be a good one.
I like that subject you picked,Taylor.
But let's talk about the garage.
What I'm bringing to you todayis we're getting ready for
winter.
We're getting ready to be easieron your wallet, okay, both on
your monthly payment and on fuelsavings.
Today is the Jeep Compass.
Okay.
And the Jeep Compass has deepJeep roots on all of its

(02:15):
off-road capability, but hasbrought in luxury style from the
Grand Cherokee.
Okay.
And a lot of these you'll findhave that top hat.
Remember how you were talkingabout with the expedition last
week?
Also from the Wagoneer and theGrand Wagone Air, where the top
part's black and the white orthe silver.
It's got the great over 10-inchscreen on the inside.
All Jeep Compasses comefull-wheel drive, by the way,

(02:37):
too.
Love that.
So you don't have to come inasking.
If you're looking for a highlycapable vehicle, it's the Jeep
Compass.
Not only that, the full-wheeldrive Jeep Compasses start at
under$30,000 and get over 30miles per gallon.

SPEAKER_02 (02:53):
Yes.

SPEAKER_01 (02:53):
So when you start taking all that together, it's a
great vehicle.
We sell these things in masses.
They're very reliable, greatengines, great powertrain.
And of course, it's got the Jeepname behind it.

SPEAKER_02 (03:03):
You know what I love about the Ram Jeep side,
everything else in there.
They just realize that they needto include the frills.
They need to include the looks,and it has it all.
It's not like you've got to a lacart this to get it.
It's got the two-tone top, it'sgot the big screening, it's got
four-wheel drive standard, readyto go, under 30,000, over 30
miles to gallon.

(03:24):
That's right.
That's so good.
Which is huge going in there.
Hey, diving in today, adviceoverload era.
We talked about this.
Everyone out there is an expert.
Everybody's got their own talk.
Everybody's got their ownpodcast.
We're drowning in businesscontent.
Books, reels, blogs, workshops,conferences.

SPEAKER_01 (03:43):
But how do we weed through that?
Man, that's such a good topic.
And we're going to get into thedetails.
But before before we get intohow to weed through it all, I
just do want to say, though, isthat there's a lot of noise out
there, and there's a lot of goodstuff, and then there's a lot of
fake stuff, and there's peoplegiving advice that have never

(04:06):
even been in business before.
But what I do like, what I dolike, let's let's go down memory
line just a little bit.
I do like the access that peoplehave to be able to learn from
others.
You know, growing up, we wouldgo to an NADA convention or
another convention, and I'd seedad at one of the booths, uh,
whether it was sales training orservice or marketing.

(04:27):
And what he was really doing wastrying to negotiate and work out
a deal to buy the library ofcassettes or CDs.
All right.
And at that point in time, therewasn't the internet.
So if you wanted to listen to,you had to put the cassette tape
in or you had to put the CD in,and you listened to the
different word tracks.
And I don't know if y'allremember this, but in his old
office over there, he had abookshelf full of all this

(04:50):
how-to stuff and had his what hecalled his big chief tablet.
His big chief tablet that youwould check out.
So, hey, I want to check out howto handle objections.
I want to check out appointmentsetting.
I want to check out how to writeup the perfect repair order.
And people would check it out,they'd listen to it, and they'd
bring it back.
No different than going to thelibrary.
Yeah.
You know?

(05:10):
So you fast forward and you takethat, and what we've learned
from that is now that's exposedto everybody else.
So there's a real positive aboutall the energy out there and all
that information, but you got tobe able to weed through it.

SPEAKER_03 (05:24):
So I was looking for a stat.
I saw it the other day, but Ididn't save it.
So I didn't, that means I won'tremember it.
But in today's world of socialor podcast, it's kind of a, if
you're in the game, it's kind ofa game of noise.
And it's about just getting itout there.
Yeah.
And so the stat was somethinglike 65% of people that are

(05:47):
giving business advice havenever owned or operated a
successful business.
Right?
So first and foremost, you haveto one of the check on
parameters before you fullyengulf yourself in this podcast,
uh, even our podcast or someoneelse's podcast or anything else.

(06:07):
Kind of do a fact check realquick and say, hey, what has
this person done?
And are they going or have theybeen where I want to be?

SPEAKER_04 (06:17):
Yeah.

SPEAKER_03 (06:17):
Right?
They say, you know, how do youbecome a millionaire?
Well, you probably shouldsurround yourself with people
who have become millionairesbefore, right?
How do I create a successfulbusiness from the ground up?
You should probably surround orget your advice from people who
have set up and operatesuccessful businesses.
That's right.
And so before you just fullystart following this social
channel or that social channelor this one, you need to say,

(06:41):
where is this coming from?
Are they actually walking thewalk or are they just creating
content to get the views andthe, you know, we've talked
about that many a times about anonline website of these people
look like a superstar and theyhave all this going on.
And then you're like, I want togo visit them.
Like, because generally we'rein-person people.

(07:01):
Let's go learn.
Like, if the internet shows allthis, that must mean there's so
much more, right?
And so we look it up and likethat's at somebody's house.
And we're like, uh, something'sgotta be wrong.

SPEAKER_02 (07:12):
And so they're in their basement and their
underwear, just yeah, they'vegot the suit on from the belt up
from the Zoom call with an AIbackground.

SPEAKER_03 (07:21):
So that would be my first thing is before you fully
engulf yourself.
Because there's a lot.

SPEAKER_01 (07:27):
There is.
So uh here's a simple term foryou.
And this is an old, this is anold quote or a quote or saying.
We'll say it's a saying.
I don't know if it's a quote.
Uh, trust but verify.

SPEAKER_04 (07:36):
Yeah.
Yes.

SPEAKER_01 (07:37):
You know what I mean?
So when you see something onlineor even in person, you know,
somebody ever told yousomething, you're like, that
sounds really cool, but did theyreally do that?
Verify it before you put it inplace.
All right.
Give everybody the benefit ofthe doubt.
And and I like to do that, andy'all have heard me talk about
it before, is when I'm listeningto a speaker or I'm in a class

(07:57):
or webinar, even if they saysomething I don't agree with, I
don't allow that to cloud mymind for something that maybe I
will agree with that I could putin my toolbox.

SPEAKER_03 (08:06):
And it might just be a thought starter in your brain.
They might not be delivering thecorrect message, but they
created the idea in your brain,right?
That's it.
So they said, hey, you shouldthink of this.
And they might not beverifiable, but it spike that
idea, and you can find somebodythat's verifiable that has done
it and will do good with it.

SPEAKER_01 (08:26):
I will say this too, because there's so many stages
of this, and one, I'm gonna tellyou what I do here in a second,
but before that, is nobody'sgonna have the perfect game plan
laid out from A to Z for yourbusiness or for your situation.
It just doesn't exist.
Everybody has differentscenarios, they're in different

(08:47):
regions, they got differentcustomers, they've got different
restrictions, strengths,weaknesses, so on and so forth.
So just know that there shouldbe nobody online that you can go
buy their business plan orlisten to their TED talk for
three hours, and that's gonna beperfect for your business
situation.
That's just not true.
It's not true.
And one of the things that we doa really good job of is we'll

(09:10):
listen and we'll hear a podcastor we'll hear a book and we'll
share it amongst each other.
And what we're looking to do isjust to take one or two things
from that and then integrate itinto what we're already doing.
Just to help what we're doing.
It's not broke, but how can weelevate it?
We're not looking to scrap itand start all over.

SPEAKER_03 (09:28):
It's funny because I got a text yesterday from one of
the guys from the Twin group andsaid, Hey, uh, just hired some
new sales people.
Who is mainly doing your salestraining and where is that
coming from?
And I said, Well, we do, right?
Um, we do our training uhbecause we inspect what we

(09:48):
expect, but uh we have onlinemodules and I have phone
training specifically from thisperson.
I'll send you the link, it'sfree, here's how you do it.
I have objection handling fromthis person, and here's the link
to this, and then I have how tohandle the internet customer
from this, and then I haveclassic old school of this,

(10:09):
this, and this.
So our training manual is atleast of six, maybe seven or
eight different individuals.
And when we've sent managers totraining before, it's like you
do not have to go become acarbon copy of them or their
processes.
And we you pre-warn them thatthere's gonna be something they
say that triggers you that couldcompletely ruin the entire

(10:31):
training.
It might be what they say, itmight be what they wear, it
might be how they presentthemselves, but just know that
you're going for a couplenuggets that you can integrate
in your process because moreoften than not, be like, hey,
how'd that go?
Be like, man, that guy, that guycussed a lot, or that guy, you
know, whatever it might be, likethat guy hadn't got a clue.

(10:51):
He ain't never sold a car orwhatever.
It's like, okay, no, but whatwas something good you took from
that?

SPEAKER_01 (10:56):
I think that's important.
And because if we really allpull back the layers of every
human out there, none of us areperfect.
None of us are.
And I've even heard people talkabout in church or in business
or this or that, they'll startpicking on one thing somebody
said, and it clouds their mindfor all the goodness out there,
you know, that's there.

(11:17):
It it in fact, let's let's talkabout this for a second.
So, depending upon where you getyour research from, okay, which
is exactly what we're talkingabout.
It says anywhere from 73 to 85%of facts or stats that are
thrown out there are not true.
Okay.
73 to 85.
Now, most people would say,well, why do I pay attention to

(11:37):
any of it if 70 plus percent isnot true?
Well, I'm looking for the 30%that is, and I can weave
through, okay, and have my radaron to figure out what can help
me and what's just total BS.
You know, and if anybody gets onthere and whatever they want to
do, but on social, I can tellwhen they've rented the plane

(12:00):
out and it never took off fromthe runway, and they pull up on
the Rolls-Royce or whatever elsejust to try to get me.
I now I'm not impressed withthat at all.
I want to see what they said,what they do, and then I'm gonna
go verify it with some otherresearch.

SPEAKER_03 (12:16):
Like, there's a lot of people that want that that
are gonna get super jacked up,like, oh, baby, like somebody's
selling a sales course or onlinetraining, like, look what it did
for me.
Look what I can do, right?

SPEAKER_01 (12:27):
And so, um I think there's that, and I think you
got to remember this too, isthere is no such thing as
instant success and a lightswitch.
And if you'll remember that, andand and and and we're all
salespeople in here.
Remember that everybody's outthere selling.
So they're gonna talk abouttheir best, their most

(12:47):
successful sales story, theirmost successful business plan,
so on and so forth.
And that's okay.
That's okay.
They did that.
Um, but you got to take it witha grain of salt and then figure
out how does it incorporate in.
The reason I say all that is Idon't want you to get out of
this podcast of I shouldn't readany more books, I shouldn't
watch any more reels, Ishouldn't watch any more YouTube

(13:08):
videos.
No, no, no, no, no.
That's not true.
There is great benefits to that.
You just have to have yourfilters, like we've talked about
out, to verify that it'scorrect.

SPEAKER_03 (13:17):
Well, and in fact, the it might be the opposite.
If it's 70 to 83% is not true,one, you need to verify it, but
two, you need to consume more.

SPEAKER_04 (13:27):
Yeah.

SPEAKER_03 (13:27):
But because you're gonna you're gonna have to
consume more to get actualfactual what works, what's good,
and what has some proof to it,right?
So don't just say uh, becauseyesterday in a sales meeting, I
had to stop and point out to aguy again of like, stop talking.
You didn't even let me finishthe question.
When you come in here, you onlyknow what you know.

(13:48):
Like we were born with it andyou've experienced how many
every years of life and you'vebeen around so many people, you
only know what you know.
But if you'll be quiet andlisten and listen to a podcast
or read a book or surroundyourself with people, it could
be an opportunity, even if it's80% BS, there's 20% that could
catapult you to a crazy newlevel.

SPEAKER_01 (14:10):
And I will say this.
Now, I I like watching whetherit's TikTok or or YouTube or
real or this or that.
I I like the shortened versionin the video.
Okay, we all have fast foodmentality.
You know, we want it fast andthen we move off.
But I will say if somebodyrecommends a book to you,
there's a whole lot more workthat goes into a book.
And it's not just blatantlymaking stuff up.

(14:33):
Um, so I would say, you know,there's somebody recommends
that.
I I would dive in there.
Now, on the social side, youknow, because now, and and
you're gonna know the numberbetter than I am, but now it's
how much content can you put outper day.
And some people are putting outsix, eight, ten, twelve pieces
of content per day, per day.
And if you take somebody that'strying to be a sales trainer or

(14:56):
an entrepreneur coach or aC-suite executive or this or
that, at some point in timethey're gonna run out of
content.

SPEAKER_03 (15:03):
Yeah, I know it's all they start reaching.
Yeah, they start real and theystart with the stories, and then
they get the algorithm boosting,and they're like, this is good,
keep feeding the machine,keeping they're like, Well, what
am I talking about?
And they're like, Hey, let'sstart back at ground zero, let's
tell it again, but a differentframework.
Let's include someone else in itand let's tell the story, and
then they're like, Okay, we'redone again.

(15:23):
And so then they do startreaching, and people are
consuming it, and so they justkeep doing it and keep doing it,
and it's like we kind of gotaway from what actually we do.

SPEAKER_01 (15:35):
So, you know, just before you hit your foot on the
gas pedal, listen to it, verifyit, and make sure it's good
before you put it in place.
And you know, the fitnessindustry is full of that too, of
all the people, you know.
So you talk about entrepreneurs,you talk about fitness.

SPEAKER_03 (15:48):
That's so funny because you know, you in my feed
the other day, I saw a video andI just died laughing about it.
It was like, are you looking foryour next?
You know, like this guy waslike, Like what everybody's
yeah, I think he was justtotally hating on it.
But right, that's what they do.
They say, hey, if you want to bean FBO, like Amazon FBO, you
need to go to trending things.
Hey, I want to lose some weight,fitness, pretty popular thing,

(16:10):
right?
You want to be in better shape.
So this guy said, dude, if youwant to be successful in the
fitness influencer industry, youneed to pump yourself full of
steroids and testosterone andline up with somebody who's
selling products and now you'reselling the products.
Who cares that you're just juiceso heavy because you're gonna
look the parts and everyone'sgonna be buying it because you

(16:32):
look good and that's what theywant to look like.
I'm like, that's pretty muchwhat it is, right?
The poor guy that's just youknow eating his Wheaties and
just grinding, he will not getresults as fast as that.
So they're thinking fast foodmentality.
So you gotta be careful there oflike, okay, let's check the
pedigree of this person.
Because he was like, no joke,and I'm this is a funny, but

(16:54):
it's serious.
Just jack yourself full of allthe stuff and you're gonna look
jacked up and start sellingsupplements and having
influencers and pyramid schemingand off to the race you should
go.

SPEAKER_01 (17:06):
And then that then that's that's part of a
short-term business, they'llhave short-term success.
And we've talked about that inbusiness as well.
But I I was listening to a guythe other day, and this guy had
followed for a while, and he'dhad some really good, he's a
smart guy.
So, you know, I'd done myresearch and and he had done
some good out there, but then hestarts reaching.
He starts reaching, and multiplethings he had said, this uh is

(17:31):
the best thing you could do forrecovery.
All right.
So started in cold plunge.
Yeah, I don't disagree there.
Uh whether it is or it isn't,feels like it is, okay.
Um, so and it might just be aplacebo effect.
Whatever.
I'm taking it on.
You know, so then he goes tosomething else, then he goes to
something else, and then theother day it was like red light

(17:51):
therapy is the best for this.
I'm not saying red light therapyis not good, but I'm just saying
you can't just keep sayingsomething else, something else,
something else is the bestbecause you lose.
Now his viewership's going downbecause at some point in time it
gets watered down and you'rereaching for that content.

SPEAKER_02 (18:09):
Yeah, I love of listening to that and going
through.
Got we got deep into it there ofgoing through.
But what I love is it alwaysgoes back to surround yourself
around with filters that youlisten to, because we three can
listen to the same, and becauseof our age difference or
anything else, and we have a lotof like a lot of similarities of

(18:31):
how we do business andeverything.
But if we sit down in a room andlike, hey, what'd you think of
this?
We'll have some of the samethings, but we each have
different parts and pieces thatone triggered our mind of our
nugget we were looking for, andtwo, hey, this is relevant.
I think it would be good in ourbusiness.
So never forget that filter,always have that people
surrounding you, so then that'sable to help make it relevant

(18:54):
for your business.
Help make it relevant for yourbusiness.
So that was really good topicthere of going over.

SPEAKER_03 (19:00):
Yeah, absolutely.
All right, so let's talk funfact quiz.
This week's fun fact quiz isbrought to you by us.
Okay uh roughly how manybusinesses, business related
books are published every year?
Every single year, how manybusiness related books are
published every single year?
Now you said books take moreeffort.
If you compared those to socialmedia, yes, you would know that.

(19:22):
Uh so A, 10,000 new books ayear, B, 25,000 new books a
year, C 50,000 books a year, orD, 100,000 books per year.
Wow.

SPEAKER_01 (19:37):
That's quite a bit.

SPEAKER_03 (19:37):
I mean, I guess there's a lot of people out
there that write that stuff, butWell, it's funny, no matter what
it is from 10,000 to 10,000.
I feel like every book you lookat is like this is a New York
Times bestseller.
Uh-huh.
But looking at any of thosenumbers, even if it's 10,000,
like what's the chance that youare the New York Times
bestseller?
Wow.
I don't know how often they ifthat's the weekly bestseller,

(19:58):
the monthly, or the year, Idon't know.
The answer is not 10,000.
Okay.
It's not a hundred thousand,it's not twenty-five thousand,
fifty thousand new now.
This is not just books, it'sbusiness-related books are
published every single year.
Fun fact quiz of the week.

SPEAKER_01 (20:14):
Just to put that in perspective, and they don't have
the breakdown, but every singleday, this is crazy.
Every single day, 2.6 millionvideos are uploaded to YouTube.

SPEAKER_03 (20:29):
Yeah, yeah.

SPEAKER_01 (20:29):
You're not all business.
I got to get that.

SPEAKER_03 (20:31):
No, but people uh like that's where people are at,
right?

SPEAKER_01 (20:34):
So you talk about the noise 2.6 per day.

SPEAKER_03 (20:38):
Craig, we gotta get our videos up.

SPEAKER_01 (20:41):
2.6 per yeah.

SPEAKER_03 (20:43):
It's the same thing we tell our salespeople, hey,
did you post something today?
It should be, hey, did you postsomething in the last hour?
Because it's gonna get drowned.
Oh, it'll go to the bottomfaster than a 20-pound weight in
the bottom of the lake.
Yes.

SPEAKER_01 (20:57):
All right, so no, we we we've talked about that.
Now we got to help the audienceout there is what do we put in
place without squashing people'screativity and excited that our
employees bring ideas to us thatthey saw, you know, whether they
went to a seminar or they theyread a book or they they watched
a video online.
But how do we make sure that badadvice doesn't invade our

(21:21):
business?
You know what I mean?
And that really comes fromtrending ideas can sneak into a
team's culture.
You know, and not all modernleadership advice fits every
business.

SPEAKER_03 (21:33):
Well, that statement kind of alludes to what I would
say is what fits in, well, doesit fit your culture?
Before you go any further, theway that that person is
delivering, no matter whatthey're delivering, is that your
culture of delivery.
And you could take the idea andmake it your culture of
delivery.
Sure.
But if you're like gonna signsomebody up for a training and

(21:54):
it's not your culture, uh then,and I'll tell you like uh story
time, and I guess I'll just giveyou a real deal.
So we signed up for salestraining with this company, and
I loved how he was able, likesuper enthusiastic, right?
Most of the training's prettydry, right?
Guys got a suit from 1974, yeah.

(22:16):
Uh, and you're like, no, I needsome new age energy, right?
To keep people watching them, tokeep them engaged.
And so I love this.
But every time I looked up, thisguy was MFing or cussing this,
that.
And I was like, that is not ourculture.
And so, but here's the thing.
So that was his social.
But then I said, Let me give mea trial, let me myself log in

(22:40):
and watch your videos.
Let me see if you're you'restill that wild.
Sure.
And what I found is he was not.
He still was high energy, hadthe good words, but was not
flying off the handle.
So, okay, this could be good forour team.
Sure.
So then when I signed up and Isaid, Hey, I want you to do a
sales rally with our sales team.
It's gonna be a zoom call,you're gonna have all my

(23:01):
salespeople.
I said, but look here.
If you fly off the handle, inwhatever shape, form, sure,
we're gonna be done.
Like, not done with the zoomcall, I'll cancel it.
Yeah.
I said, that's not our culture.
I said, no, if you can't getdown with that, if that doesn't
make sense, I totally get the wemight not be a right fit.

(23:23):
I like your program, I like yourprocess, but sometimes you get
jacked up on the internet.
Um, and he's like, Man, and sothen we we started texting back
and forth, and he's like, dude,that that's total heavily on my
heart.
Like, people have told me thatbefore, and I've never slowed
down to think about it.
I was like, totally get it.
Like, if that, you know, if ifthat hits you hard, then you

(23:44):
should change yourself.
But I'm just telling you.

SPEAKER_04 (23:46):
Yeah.

SPEAKER_03 (23:47):
So then on that Zoom call, there was a point where he
started going, and I I wasstanding in front of the class
just looking at him, and he'slike, All right, let me reset
myself because I realize I'mgetting out of bounds here.
Shelby told me where I needed tobe, right?
So first and foremost, do theyline up with your culture?

SPEAKER_01 (24:03):
That that that's so important.
That's the biggest deal.
Yeah, that's really good.
I also like, like when I'mlistening to people that are
self-improvement or self-help,um, I also like to see somebody
that's maybe been through adecade or so or a downturn in
business.
And we really saw this duringCOVID.
And I'm gonna bring this up, andyou know I like these guys, but

(24:26):
Maxwell.
So if you look at like a JohnMaxwell, I uh he's in his late
70s, early 70s now.
Like he's been doing it sincehis 20s.
So you can count the decadesthere.
And and what he taught in the70s and the 80s and the 90s and
the 2000s and 2020, like theprinciples are still the same.
How people receive theirinformation is different, but

(24:48):
how you treat people and how yourun business and how you manage
cash flow and how you get infront of people and inventory
turn, all that's the same.
Yeah, it really is.
So you you take somebody likethat, and if they've shown you
and that's verified, you cantake something that then he has
said with full confidence andincorporate it into your team.

(25:09):
Yeah.
You know, so I think that, youknow, that kind of gets into the
line of what we're talking abouthere is, you know, not
necessarily modern leadershipfits every business.
I think business practices andthe basics, those haven't
changed.
No.
I think how we connect withpeople, how we evolve with
technology, that stuff haschanged.

(25:31):
But the actual core of thebusiness is people and products
and and and how do you handleyourself and your reputation and
your word of mouth is stillbigger than any social platform
out there.
That hasn't changed.

SPEAKER_03 (25:42):
Yeah, I think you just evolve in in that delivery,
right?
But you don't change how andwhere.
Yeah, and there's something Ijust like stories because they
relate.
So there was a guy that was inthe fitness industry.
We'll speak to that becausepeople talk about that.
That he said, hey, okay, thetheory of jacked up, juiced up,
yeah, is one thing, but peoplewon't they didn't always

(26:05):
associate with because that wasnot them.

SPEAKER_04 (26:07):
Sure.

SPEAKER_03 (26:07):
Right?
And they were like, that's whereI want to be, but that's they
don't get me, right?
They don't get that I havetrouble with going through fast
food and not having portioncontrol.
So this guy, he actually made aa TV show about it, but he went
fit to fat to fit.
And so he was very fit, and thenhe went for like 180 days and

(26:30):
ate all the stuff.
And it was so hard for him.
And he gained like 90 poundsbecause then he wanted to be
able to show, hey, I am averageor below average.
Uh so now I want to walk youthrough my journey.
And he was, he, I'm not gonnasay that he was reaching because
he was actually doing it.
And he related, and so then hewas breaking down, not actually

(26:53):
like Hammel, break this down.
He was having mental issuesbecause he was like, I never
realized now how dependent I amon food.
Because then we went to now acalorie deficit to lose the
weight.
Sure.
He's like, I'm havingwithdrawals.
Initially, it was hard for him,and then it was so hard to go
back off of it.
And so then people raginglyrelated to it.

(27:15):
It was like, okay, this guy felloff the wagon on purpose, but
still fell off the wagon.
Now he's trying to get back on.
So then he could all the peoplecome on in and help me get back
to this.
And so it's the same thing ofjust like you said, somebody
that has some depth in theirpedigree that it's actually
real.
It's not just a new account thatgot created today that added

(27:37):
into the 2.6 million videos, andthere was a story, and you could
relate and it made sense.

SPEAKER_01 (27:43):
And it was real.
So, like, they're not showingthe the man or the woman in
success on what they claim theirprivate jet that they just
rented out for an hour thatnever took off.
You know, they're actuallyshowing them, hey, in the
trenches, here's what we do.

SPEAKER_03 (27:58):
Like, hey, hey, this isn't working today.
I want to let you know we showedup with this idea and my parts
delivery truck didn't show uptoday.

SPEAKER_01 (28:06):
All right, so let's take that and let's convert it.
So now, as a leader, how do youput the right checks and
balances, filters, we like touse that word too, in place to
make sure that's not creeping inyour business?
I'll say number one, and thisisn't always applicable, but
when it is, just get references.
Yep.
Yeah.
You know, if you're signing up,now if you're watching a TikTok

(28:27):
video and you can't connect withthem, it's really hard to get
references.
But if you're signing up forsomething or you're paying
somebody money, get references.
And that's a, I know it soundslike an old thing, but it's so
true.
You know, if you're hiring,especially a higher up person,
get references.
If it's a business system, apayroll company, a this or that,
get references.
You know, and if you can't getreferences, then let's talk

(28:51):
about what some of the othergood things are to do.
When an employee brings it toyou, you don't want to squash
them.
We've talked about that.
But how do you ask the rightquestions as a leader to make
sure, okay, is this relevant?
Would this fit our culture?
Would it help?
Or do I need to help them seewhere they need to keep digging?
But this is maybe not a fit.

SPEAKER_02 (29:09):
I'll take this one and run it.
And I love it because you'vehelped us grow and adapt in
this.
But on our side, well, I'll goback to the employee because I
don't want to overshadow thatquestion you're talking about
there.
But if they bring it to you, youneed to put the ball back in
their court and say, hey, I needyou to give me references.
I need you to figure X and Y outto make sure it aligns with

(29:33):
this.
And guess what?
If they don't bring it back,it's not that important.
It's not that important.
It's no different than you'vetaught us.
Whenever we get jacked up orexcited about something, hey,
have this lined up for me.
So whenever we talk to them, wecan go through this.
And if we don't take the time orthe person doesn't provide that
to you, it's not worth having.

(29:56):
It's not worth having.
Now, some you can weed throughand it's a new story.
startup company and they're theydon't have all the references
and backing, okay, that's aone-off scenario.
But majority of the time,they're gonna have all of the
references and they need tobring them to you if it's if
it's gonna be something relevantthat is worth you pursuing.

SPEAKER_01 (30:16):
I think so.

SPEAKER_02 (30:16):
Yeah, that's good.
That's good.

SPEAKER_01 (30:17):
What are your thoughts on that one?

SPEAKER_03 (30:19):
Yeah, very much so of just like you got to be
careful, like if because if it'salways the latest and greatest,
the latest and greatest, latestand greatest, you kind of forget
what it's all about.
You bet.
You're always chasing the nextthing, the next thing, the next
thing.
So you gotta vet that a littlebit.
And like Taylor talked about,you know, it's generally how we

(30:39):
handle every single idea, butthen you're gonna ask them the
next level questions.
They hadn't thought about itbecause they were just on a
sales pitch.
Sure.
Right?
They were getting pitched, theywere getting sold and they
didn't have time to come up withall the what ifs or the
objections.
So you get to help them like,hey, here's what you need to go
back and ask that company orthat person, how did they handle
this situation?
What do you do when yourinventory feed goes back to

(31:01):
them, also comes back to CDK?
CDK rewrites and it goes back toV Auto and then it goes over to
Home Net.
Then it goes to Auto Trader.
How do they have a protectionfilter that it doesn't just keep
round robbing and backing aroundand they're like, hmm, didn't
think about that.
It's like, okay, well let'sverify that.
Yeah.
And what do we do if it's underfive photos and what do we do if
it's over 40 photos, but autotrader only take 26 photos.

(31:23):
Sure.
But you need nine photos for itto auto populate over here.
Like didn't think about that.
So you can help them a littlebit without belittling or saying
why didn't you think about that,you fool?
Like why'd you bring me this?
It's like, oh no, there's somequestions that I thought about
while you were talking let's getback with them and ask them
these.

SPEAKER_01 (31:41):
And I think I think both of those pieces are great
advice and and it's easier donewhen you're paying for a
service.
So now I'm gonna flip it on whensomebody heard a a marketing
idea or a sales script or thisor that and they can't get in
contact with the person.
You know, so one of the thingsthat I'll do when I'm sitting
down having a conversation withan employee is I'll let them go

(32:03):
through that, you know, and tellthem hey I'm ex that sounds
great.
I'm excited to hear about that.
Let's unpack that.
You know, one I want to thankthem for taking their time and
really their courage to comeinto my office and say that.
You know, we cannot forget that.
You know, we think it's easy.
It's easy for us to walk in eachother's office, but that
employee it's not easy for them.
Okay.
And it might not be this ideathat's a game changer.

(32:25):
It could be five down the roadso you don't want to squash
that.
And then we'll unpack it.
And I'll say okay what how doyou see if you put this idea in
place what are you looking forit to accomplish?
Like what's the end goal?
Like what's the end goal?
And they're like uh I don'tknow.
So like you help them unpack it.
Okay, what do you think if weput this in place, what would it

(32:46):
do?
What would it improve?
How would it enhance?
What are we trying toaccomplish?
And is there something we wouldremove to put this in place?
And I I really like talkingabout this on word tracks on
sales word tracks out there,because there's people you got
to have energy and you got tohave hype for people to be
engaged online.
Like you just do.
You just do there's so muchcompetition.
But then I'll ask them almostlike okay let's unpack that

(33:08):
because let's be honest regionalwise in the US people talk to
people differently.
And I don't know about you guys,but when you're around somebody
that's from like the Northeastlike New York Boston the Bronx
or whatever that is they'rerough they come off.
You know, I mean and likethey'll start MFing you and this

(33:30):
and that and it's just a normalconversation.

SPEAKER_03 (33:33):
Yeah it doesn't mean what you think it means.

SPEAKER_01 (33:35):
Yeah if you're in the the South like you start
taking offense to that.
Yeah so then I'll ask somebodyI'm like okay what you heard
from that guy in Californiatalking about would you say that
to your mom if you're sellingher a car?
Would you say that to your bestcustomer?
And they're like no well okaybut there might still be good
content in there.
Let's rewrite it.
Yeah.
Let's let's just change a coupleof those words and let's rewrite

(33:57):
it.
So you try to figure out the endgoal of like hey this is helping
to overcome an objection or thisis helping to get our social
platforms out there better orwhatever else it may be.
And then you unpack it and adaptit and maybe change it to fit
your culture you know for yoursuccess.

SPEAKER_03 (34:12):
So I I guess the the point there too and I think we
all agree on this is we nevertake anything without vetting it
and just say put it in placelet's go but I I need to park
there and say that you're you'rekind of uh on your own with that
because majority people outthere do do that.

(34:33):
It's funny we have some peoplein our 20 group that they'll
come like hey do you guys knowthis process I was like well it
was a new one that came out andwe signed up for it.
We saw another one at the samedealer and they were just a
couple weeks ago they were likehey if you guys signed up with
so on so I was like mm mm I waslike what do they do?
It's like I don't really knowbut they said they'd get us more
leads and help us buy more carslike did you verify them?

(34:56):
And they're like mmm it's likeokay well let me know how it
works out.
There's a lot of people you knowwe say that and it sounds easy
like don't just sign up foreverything because then the main
thing's not the main thing butthere's a lot of people that do
that feel like it's gonna fixtheir issue.

SPEAKER_01 (35:12):
And if you'll remember that nothing's free
like just like nothing's free.
Okay?
And just you just run it throughthat filter.
Yep.
And go, hey, let me pause, letme play the other side of it.
Let me not shut it out becauseit could be something good.
All right.
So it's easy to go to the otherside though.
And then you become the grumpyold man that doesn't listen to
anybody and nobody'll ever comeinto your office anymore.

SPEAKER_03 (35:35):
And that's funny because we have we constantly
call each other out at differentstages of that.
It's like hey listen frumpy likepull it together son I was like
you sound grumpy you know wepoint out hey you sound like
this uncle you sound like thisgrandpa is like whoopsie yep
it's like thank you for checkingme like give me a second I'm

(35:56):
gonna reset it's like okay let'sleave let's take a look at it
like I think that's stupid butlet's look at it.
Maybe there's something goodmaybe there's a piece of it.

SPEAKER_01 (36:03):
Right?
Maybe the whole thing's not afit but what if we took a piece
of it yep so I I just and thisis kind of easy for us to talk
about because we we havedeveloped I'm not gonna say we
naturally do it.
We've developed the habits andthe filters and the processes
that that we do really goodabout it.
Probably sometimes we don't actfast enough but I'm just saying

(36:25):
if you'll just pause like itdon't just put everything in
place and be like I just let himtry it if it blows up it blows
up.

SPEAKER_03 (36:33):
That's what your employees are saying.
You know what I mean?
They're saying I just came backfrom this oh I just signed up
for that give it 30 days he'llscrap it.

SPEAKER_01 (36:40):
Yeah like and I think that falls right into
hearing I'm gonna let you takeback over following too many
best practices can turn into theworst practice of all confusion
and I'm gonna add to thatemployees not trusting what you
said is actually going to bethere long term.

SPEAKER_03 (37:00):
Yeah you know like your word is your word and so if
you're constantly taking someoneelse's words and making them
your own hey this is where we'regoing this is what we're doing
we're gonna try this we're gonnado that because they are your
workers at whatever levelthey're gonna do it.
Now are they gonna do it totheir best ability?
Absolutely not especially ifthis is the eighth time you've

(37:23):
cried for Wolf.
Kid I'm sorry you're gonna haveto figure it out I've come and
checked on you eight times now.
Well my leg's actually brokenthis time sorry but you know so
then your team like it's nolonger that big of a deal or
that best of a practice becauseyou shot all your bullets and
now they're just like yeah whatif you got no credibility.

(37:45):
Yeah your credibility your wordhas gone out the window yep so
you got to be careful there thatyou find that happy medium and
then you we've talked about itwithout fully breaking this down
then you make your idea theiridea and so then it gets
delivered a little differentlyif I'm like hey what do you guys
think about this I've gonethrough this system it here's
the 12 benefits here's threeways that I think might be

(38:07):
downfalls.
What's your guys' thoughts?
So we do it between the three ofus and they're like hey let's
have the service managers lookat this let's have the office
look at this and like I kind oflike that I kind of like that
and maybe you get a subparcompany to help bring some
advice as well and they're likeall right let's go then that
helps that idea really grow legsthat's good that's good

(38:29):
absolutely hey diving intoMythbuster time this is uh the
more advice you take in thesmarter you become I laughed
about it because it's like ohyou have a lot of we've been
talking about this the wholetime it's busted I'm not even
going to let me talk no I'm notgonna let me guess going this is
the only game show I'd do goodon it it's a so many people get

(38:53):
hung in that of just like andyou will overload yourself.
Well it's like the multitaskinglike hey you good at
multitasking like you see atrucker's dashboard sometimes
and they got like 14 monitorsgoing like yeah you can see a
lot but you can't properlymonitor that.

SPEAKER_01 (39:08):
And I think we learned that with people you
know where it felt good to saywell I got 15 people under me or
I got 30 people I manage.
Yeah you're doing a poor job atit.
You know you can only do four toeight max.

SPEAKER_03 (39:22):
Well that in our in our manager meeting on PACE it
was like hey we have all of ourKPIs you go over every single
day.
And some of them kind ofcross-reference each other.
And so it was like hey outboundactivities yesterday was 289 and
we got over here it was like heyhow many one-on-ones did we do?
And how many green lightcheckouts saying they performed
their job to the best of thebuilding and so it was 11 out of

(39:43):
11.
And I was like hey real systemscheck what says I'm a green
lighter good job of outboundactivities he said well it's 50.
I said okay and you had how manysalespeople yesterday he said
11.
I said okay so how manyactivities would that equate it
to?
And he said a random number Isaid no it's 550.
Yeah and I said so over here isthis number correct the 289 he's

(40:04):
like yeah I was like so how didthey get green light checkouts
if they didn't do that?
He's like hmm so it's not aboutthe people that you have under
your checking all the boxesbecause then you'll just be
checking the boxes with noresults.

SPEAKER_02 (40:17):
Really didn't accomplish checks quite that's
right so I'm gonna yes it'sbusted.
So the more vice you take in theharder it becomes to hear your
own voice.
Great leaders filter they don'tabsorb the word filter filter I
didn't even type that in there.

SPEAKER_03 (40:30):
Nope filter's good filter is good to have all right
how do you find your own signalyour signal where you're getting
your information what drum beatyou're going to beat to you know
what I mean like so talk aboutthink about that the best
leaders develop an internalfilter we've kind of broke that

(40:50):
down which aligns with theirvalues their people and their
goals the the first thing I'mgonna say here where I get
recommendations for a podcast abook a a you know seminar to go
to any any self-improvementstuff is when somebody
recommends it to me.

SPEAKER_01 (41:11):
So you send me over a podcast to listen to somebody
our 20 group sends me Taylorsays you should look at this
somebody else in my circle sayshey you should read this book
you should do this or that thoseare credible points that then I
I take those.
Like I don't even have toresearch the podcast I'm hidden
play.
Because those are trustedsources that I value and I

(41:34):
respect that I know is not goingto recommend something to me
that they haven't vetted andthey don't think that would help
improve my situation.
So if you get a recommendationfor some from somebody run with
it and listen to it.
Because something in there isgood.
Now on the other side on theother side and you know we just

(41:57):
we we talked about this all thetime but we went through
construction I didn't reallyknow that much about
construction.
No I mean we're we're prettysolid like savvy redneck street
smart people okay but I had tostart researching top podcasts
for commercial construction.
And I had to go throughmultiples of those until I found
one that related one that Icould understand.

SPEAKER_04 (42:17):
Yes.

SPEAKER_01 (42:17):
And then two had to do there.
So you know at a broad spectrumif you can't get it from
somebody locally or your circleof influence you might have to
sift through a bunch of themuntil you find something that
relates that you can verify.

SPEAKER_03 (42:30):
Yeah and another thing that we learned just in
adapting in your currentsituation as as we interviewed
our general contractors and aswe interviewed SUPs and as we
started looking at places, wedidn't never wasted an
opportunity to learn something.
Something like when we're hiringfour sales managers we thought

(42:51):
that wasn't worthwhile butbefore we wasted another not
worthwhile we said what can beand so we started extracting
data and then we use that as aquestion on the next person.
Yeah it was like hey what's yourGCI and and how much is this
operational cost?
And you know what's your maxover here and what are you
figuring over this and what'syour cap cost and we started and

(43:12):
they were like you know thefirst guy just got average
eddies like some hillbilly'sabout to just spend a lot of
money.
The second guy was like oh okaywe're gonna have to go a little
bit deeper.
By the time we got to the fourthor fifth or sixth they were like
these people have their game puttogether right because we did
not waste any opportunity tolearn and grow.
It was never stop raising yourhand and saying no one's

(43:35):
training me.
That is your own dang fault youfool.
There's so much information outthere if you have not stopped to
say what can I learn from thisand then really put it into your
play your game plan how do youwork with it still holding your
vision that's on you.

SPEAKER_01 (43:54):
I I I love that you bring up that point and I'm
gonna unpack that rapidly butjust so everybody understands
every single situation orconversation has some type of
nugget in there where you canlearn.
Yep.
Okay, in business when you'rehighly successful there is some

(44:15):
key points in there that youneed to pause and figure out
what you could learn from thatneeds to be duplicated.
When something goes wrong and itfails there's something you can
learn from to not allow it tofail again.
When you're interviewingsomebody and this is a this is a
trade secret but let's let themknow when you're interviewing

(44:36):
somebody even if you're notgoing to hire them but guess
what they're probably workingfor your competitor it's a great
time for you to ask questions tolearn some of the inside
information from your competitordown the road every single
situation has the opportunity tolearn something.
And if you go in with thatmindset you'll come away

(44:59):
dangerous.

SPEAKER_02 (45:00):
That's strong.

SPEAKER_03 (45:01):
And it won't be by one event it'll be by a
correlation of a hundred puttogether yeah most certainly so
we talked about it but advice ismost useful when it reinforces
your vision not replaces it.
No right it reinforces yourvision your goals your North
Star advice helps you s tune upand move a little over here a

(45:22):
little over there a little overhere.
Hey someone else is doing itthis way this is more efficient
hey there's a system that doesthis this helps you out hey you
need to hire this person tocompletely give you your time
back right but you still haveyour vision and your goal what
you're trying to do.

SPEAKER_01 (45:35):
Hey on that I I got to give a piece of advice here
and we we naturally do this butthat this is so important.
There are so many leaders outthere that'll see a great video
they'll get a meeting togetherand they'll hit play on the
video you know as this idea andhoping that their team absorbs
that and puts it in place.

(45:56):
However if you'll take what youjust said about the most when it
becomes your vision.
So when I see something or youguys see something on a video
we'll go to a meeting and we'lltalk about that and unpack it
and then weave it into ourculture and our process.

SPEAKER_03 (46:13):
Then maybe a week or two later we may then play the
video to reinforce what weintroduced as our vision it's
it's no different than I learnedin college speech class, which I
uh for whatever reason loved uhbut it was in a proper speech
was you're gonna tell them whatyou're gonna tell them.

(46:34):
All right guys I brought youhere's what we're gonna go over.
Here's the game plan.
Then you tell them you show themthe video and then you're gonna
recap the videos like hey sohere's my three key takeaways
there's a sheet of paper and apen in front of you write down
these three key takeaways andthen there's two blank spots to
write down your thoughts and sothen you help them really do

(46:55):
something with it.
That's right.
Because if you simply emailedthem the video and didn't say
anything or just brought them ina room and said this, then are
you trying to change their NorthStar?
Are you trying to make itsuccessful do you follow up?
Do you follow through with thatit's it's so easy but so many
people don't oh so many peopledo not deliver that correctly.

SPEAKER_02 (47:15):
You've talked about this so much of going through
which I love people listen tothis are like I don't have the
people around me.
I can't do that.
I don't have people that I canthat can pour into me or
anything else.
Will you reshare some of yourtop people that are influences
to you you've never met inperson.

SPEAKER_01 (47:33):
No and I think that changes throughout your life is
you know when I first got intobusiness the closest five people
around me those were people Iknew yeah those were people I
interacted with and then it goeson and then a couple of the
people were you know and thennow you look at and the majority
of the people that I learnedfrom and I listen to and this

(47:54):
and that, they don't have a cluewho I am.
They're not my phone.
If I send them a direct messagethey probably are not going to
answer.
Maybe maybe they'll have AI Imean I don't know but I'm just
saying like you don't have toknow you know you just have to
find the information and listento it run it through the correct
filters and then everybody hastrusted sources within their

(48:16):
organization then you bouncethat idea off of them.
Yeah what what's your take onthis?
Yeah and then and then even it'sthe same thing this I'm now I'm
laughing.
It's the same thing we'll talkabout an idea in here no
different than before this youwere telling you know Cracker
marketing director some ideas.
You were telling him about itfirst with the vision then you
were going to send him thepodcast.

(48:37):
Yes.
So it wasn't the podcast and thevision after.

SPEAKER_03 (48:41):
Because they'll hear it differently.
They will right if you can givedirection of hey here's what I
got from this yeah then they'regonna start with their ears and
their eyes like okay here's whatI'm looking for.

SPEAKER_01 (48:52):
Sure.
Right when we were in the salein the sales manager meeting
stuff and we were talking aboutgoing over KPIs and how are we
going to scale and how do weremove pain points on buying and
this and that.
So we talked about that then Itold them the podcast was
coming.

SPEAKER_03 (49:06):
Yeah.

SPEAKER_01 (49:07):
Then we listened to the podcast then we unpacked it
again to drive it home.

SPEAKER_03 (49:11):
Yeah very much so all right so think of this it's
better it is always better tomaster a few proven principles
than chase every single one likethink about that.
It is better you know it's uhthe the theory it's better uh to
be uh instead of a jack of alltrays yeah so yeah and and yeah

(49:33):
and that's about the quotebecause you you know you could
be a doer of all and a master ofnone.

SPEAKER_01 (49:37):
Yeah and you know that feels good like hey I know
how to do plumbing I know how todo electrical I know how to do
roofing and this and that butyou're really not a master of
your craft of any of them.

SPEAKER_04 (49:46):
Yeah.

SPEAKER_01 (49:47):
So you're better off to hone in and that's difficult
for me to do too you know what Imean is is to hone in and say
hey let me be a master of this.
And I and I think we we we jokeabout this a little bit but you
know you really like take yourenergy and you put it in in one
segment and ours is leadingbusiness you know in our

(50:07):
organization.
So could I manage my investmentsin 401?
Yeah I could I could um but Iknow I would have screens
everywhere and I would be all inand I still wouldn't be a master
of it.
And not only am I not then amaster of managing my
investments it actually tooktime away from what I am a

(50:30):
master of.
So not only did I not do it asgood as somebody that's been in
the industry of investing for 30years and has the degree, I'm
actually stealing time from whatI'm the best at.

SPEAKER_02 (50:43):
You talked about that I'd die laughing.
You had said Taylor you're gonnaset it up and do it here I said
great sounds good.
Rev her up as hard as you canjust rev it farther.
Well we have a guy that is soanalytical and he thinks he's
gonna beat the system he's gotit the other day in investment
suite compared to a 401 guesswhat mine was performing better

(51:06):
and his was high.
Yeah and he thought he was likeah walking by is good he's like
oh it's 12% return I said mine's18% return over and he said well
how what do you manage I said Iain't managing anything I put it
to the masters to the peoplethat are in the craft that have
the time to do it.

SPEAKER_03 (51:21):
Now that doesn't mean you don't check on it or
anything else and make sure heythe door's open and nothing's
working here but more times thannot yeah that that that's so
good like because people likehey tell me about your side gig
tell me about your side businessand I'm like my head is buried

(51:41):
deep in my in in the currentbusiness which we have a
decently high skill level beingable to make it X factor hard.
Sure.
And so it's like just like yousaid you'd have all the screens
like why don't you open at-shirt print business?
Why don't you have a deliveryservice business?
Why don't you have an uh installChristmas lights business or

(52:02):
this this now our vision is okaylet's just uh have our kids
create that business right whythey're not having to do this
other podcast right but anytimeI I now have that filter to set
up say will that take away frommy work time or my home time and
if the answer is if it's not aset it and forget it, I can't
devote that to it because thetime that I would waste some

(52:23):
different than the other day Ihad a whole business review that
I generated via AI.
I took an hour of my time tocoach and talk through this
thing and it created a 22 pagelike and I was showing it to the
board and they were like this issolid where is this from and I
was just like oh I spent sometime on the internet working on
this and this and they're likethat's really good.

(52:45):
And I was like look my forte isnot in spreadsheets and and and
I can I can do it with some ofthem right but I was like this
would take so much time so muchof my brain power I was like my
brain is much better spent it'slike somebody was talking about
DoorDash the other day andthey're like man the fees are
high.
I was like what's your timeworth?

(53:05):
Yeah you know I'm not doing thatevery single day.
No but like if you're buried andyou've got this many, this many
this many this many and youdidn't bring your launch it's
like okay well what's your timebringing you right now in value
and if you get out of that flowstate of mind you talked about
how hard it is to get back intoit or you could just hit the
button and have somebody deliverand it's a convenience and you
just keep rolling.

SPEAKER_01 (53:26):
Yeah.
So I I think I I gotta add onepoint to that because all that's
so good.
But for y'all out there thatthat say and pay for the
convenience of whether it's adelivery service or this or that
but then sit on your phonewatching TikTok videos not a
business improvement.
What are you doing?
It's not tough.

(53:47):
Like you're trying to buy backyour time so then you can invest
your time what you're the bestat.
But you didn't but you didn'tyes so then that's a double then
then you wasted your time andyou spent more money.

SPEAKER_03 (53:59):
Yep.

SPEAKER_01 (53:59):
You got a negative return.

SPEAKER_03 (54:00):
Yeah not good.
I should have throw that inthere just make sure handling
that.
Uh so super solid there justunderstanding what's a piece of
advice that's good that helpsyou lead you know something that
you're always focusing on andmaking sure it's your own
signal.

SPEAKER_02 (54:17):
I had to look this up the status saw this the other
day and it was so good somebodyput in and uh the story of a
lady and this they'reillustrating of putting into
there but of how you use yourminutes in a day.
And a lady went into a bank anddeposited$1440 in her account.
Well she went on throughout herday and worked and then went to

(54:38):
the uh store the next day tospend money and she said uh said
their card got declined and theysaid why she said I just
deposited money and she wentback to the bank and the bank
said hey I'm sorry funds don'troll over this isn't real but
it's yeah connect over says thatuh says that whenever you don't

(55:00):
uh use any of the money in theaccount it expires at the end of
the day well it relates back to1440 that's how many minutes are
in the day and if you're notusing that talking about your
time it's gone you can never getit back.
So whenever you 10x 1x 2xwhatever it is use that
convenience and realize that1440 minutes a day if you're not

(55:22):
using it it is gone and you cannever get it back.

SPEAKER_03 (55:25):
That that's it that's yeah if you're constantly
working on I can't I can't thisisn't working I can't figure it
out you're just blowing yourtime it it it blows my mind and
you don't want me to hold youaccountable at that fashion you
don't want to sit down and tellme you don't have time because
I'm gonna show you how I'vefigured out how to and it's not
always I've told you guys beforeI'm either an all in or I'm

(55:48):
completely done right and I'vehad days where I'm completely
done and then I'll have a daylike Sunday where we just we
played 84 different sports.
You were uploading things ateight o'clock at night and I'm
like are they playing startinganother game I'm just like oh my
gosh and so then I'm like heymissed you at the gym this

(56:08):
morning they're like uh yeah I Ican't find the time I'm like
what were you doing?
Like did you plant a garden andyou know but you got to tell
your time what to do.

SPEAKER_01 (56:19):
That's most important man.
You got to tell what to do.
Okay, all right let's wrap thisup so I got a question for both
of y'all um think about this.
How do you personally how do youpersonally decide when advice is
worth listening to or when totune it out yeah so I'll go
first.

SPEAKER_03 (56:39):
Um the advice is it getting me somewhere where I
want to go is it taking mesomewhere I haven't been right
so if it's a podcast orsomething I might do some quick
research on it before I becauseI'm like hey I only have X
amount of time and I'll quicklyskip to another one of like it's
not the person speaking weird orlike I'm not connecting to this.

(57:00):
So I'm quickly going to say isthis something that I want to
absorb and is it taking me adirection that I want to go?
Or is this trying to change mywhole philosophy and I'm not
trying to hear all that rightnow because it's going to waste
my time.
And then how to tune it out youjust tune it out turn it off
remove yourself.
You know more often than not I'mreally good at just like whoop

(57:21):
shape shifting over here andthen whoop I'm not gonna say oh
what what's that uh Irish uhIrish goodbye Irish goodbyes.
You just leave like I am notgonna say hey I'm leaving hey
I'm leaving because I knowthat's gonna take another 15 to
20 minutes.
And somebody's gonna be like whyare you Yeah call me rude call
me weird I don't care I I don'tcare.
I'm just going so I can quicklyremove myself from that

(57:43):
situation and I can tune it out.
So if change it turn it offwhatever.

SPEAKER_01 (57:47):
And but there are you know there are situations
where if you're in an in-personyeah okay uh like this next week
we've got an event coming upthat will engage with some
people enough where they knowthat we're engaged but not too
much where it takes up all thetime.

SPEAKER_03 (58:02):
It becomes an elevator move it becomes an
elevator speech and then youknow your exit right and you
know if whoa I hooked up tosomething good.
I need to spend some time here.
I need to get a connection withthis person it's something I
align with or a good connectionlet's forget the elevator speech
and let's go a little more indepth.
Ask a question listen and absorbask another question listen and

(58:25):
absorb and so you're they'd belike man that guy was really
good at listening.
That guy asked really goodquestions.

SPEAKER_01 (58:31):
You know what's different there than most people
is most people and we'veunpacked this before most people
listen to start speaking youknow when we're listening we're
running it through the filtersfiguring out is this a
conversation is this a personthat I can extract more
information from.

SPEAKER_03 (58:50):
Yeah it's how do you personally decide whether advice
is worth listening to and whento tune it out.
So I'm not gonna be like heythis is a waste of time I'm
gonna go to the bar to getsomething to drink.
I know I don't drink but this isuh an awful conversation I'm
like oh hey that's Bob Smithover there it's good to see it's
such a pleasure to meet you yeahwe'll see you guys around hey
come by for a tour and let mewash your car for free right I'm

(59:11):
not gonna Irish exit that yeahum but if I realize hey we're
really getting deep in thisconversation this person's gonna
tell me about how they tried tobuy a car in 1974 and it didn't
go good yeah I can't changethat.

SPEAKER_02 (59:22):
That's right right what's your take on that I'll
probably take it on the theemployee side whenever I get any
ideas because I always lovebeing in there.
I have two quick really goodquestions of going through this
of why and what for like sothey'll come and be like hey
Taylor I think this is a greatidea I said okay great what for
and a lot of times I'll see thatthey move on or they'll be like

(59:45):
hey Taylor I think we need to dothis I'll say okay why do you
think that and it's instead ofjust me completely just tuning
them out and not saying anythingI'm okay what for?
Okay why do you think that andI'm serious I bet it's nine
times out of ten.
They're like, I just think it'dbe a good idea.
And then they walk off.
I'm like, okay, not credit.

SPEAKER_03 (01:00:06):
They're just talking to try to feel special.
Yes.
Right?
They're uploading stuff just totry to find value in that.

SPEAKER_02 (01:00:13):
It's like I listen, you I heard you didn't validate
anything.
Okay, let's move on.

SPEAKER_03 (01:00:18):
Let's move on.

SPEAKER_02 (01:00:19):
Yes.
So uh that's two things that Ireally go into of and I'm still
gonna listen.
I'm gonna go through this, butyeah.

SPEAKER_01 (01:00:26):
Those those are great tips right there.
And what a great episode hereabout you know, just calming the
noise down and all theinformation that's out there.
What I don't want you to do,listeners, is shut it all out
because there's there's goldennuggets in everything.
You just gotta be able to havethe filters in place, figure out
how does it fit your culture,figure out how does it fit your

(01:00:47):
processes to elevate it up to anew level.
And if it doesn't align withthat, then it's not for you.
Move on.
Don't even waste any timetalking about how bad it was.
Move on looking for somethingthat helps elevate you and helps
elevate your business.
I hope you've enjoyed thisconversation on the Lewis
Brothers CrossroadsConversations today.
Uh as always, go to LewisSuperstore.com, check out over a

(01:01:10):
thousand vehicles in stock.
And are they priced low?
Absolutely.
We volume price all of ourvehicles for massive savings so
you save as a customer and go toCrossroad Conversations Podcast,
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and as always, if you got asubject out there or something
you're dealing with in businessyou need help with, shoot it our

(01:01:31):
way and we'll cover it on thenext episode.
Hey, thanks for joining ustoday, and we hope you enjoyed
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Make sure to give it a like,share it with your friends and
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(01:01:52):
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