Becoming Time Rich: Why Busyness is the Enemy of Wealth with Lloyd J Ross

What if the very thing you’ve been chasing—money, status, success—was keeping you trapped in busyness, not freedom? 

In this episode of the Crown Yourself Podcast, I sit down with Lloyd J Ross, entrepreneur, investor, and author of Becoming Time Rich, to unravel the ultimate paradox of modern success: how to create true wealth without sacrificing your most precious resource—time.

Lloyd shares his transformational journey from lawyer to investor, revealing how a single paradigm shift shattered the belief that more business means more busyness. Together, we explore the dance between money and time, why partnerships are the secret accelerant for growth, and how letting go of control might just be the key to multiplying both your income and your freedom.

From personal stories of risk, resilience, and rebuilding after loss, to esoteric wisdom about alignment, sovereignty, and purpose, this conversation invites you into a new dimension of wealth creation. Whether you’re scaling a seven-figure empire or just beginning to dream beyond the 9-to-5, this episode will stretch your vision of what’s possible.

Because wealth isn’t just what you bank—it’s who you become when you crown yourself as sovereign over your time.

Enjoy, sovereigns!

 

Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your favorite podcast listening platform. You can also watch the episode on Youtube.

Quotes:

True wealth isn’t just money—it’s freedom of choice and time. ~ Lloyd J Ross

Worthiness and busyness sit on opposite sides of the same scale. ~ Lloyd J Ross

Partnerships allow you to multiply wealth and time simultaneously. ~ Lloyd J Ross

 

Moments of Note:

00:00 – Welcome to the Crown Yourself Podcast
00:54 – Meet Lloyd James Ross: Entrepreneur, Investor & Author of Becoming Time Rich
01:57 – The Future of Money: Bitcoin, Gold & Real Assets
04:44 – Time vs. Money: Redefining True Wealth
07:14 – Breaking the Busyness Paradigm
09:01 – Scaling Through Surrender: Lessons from a Yacht in Mexico
11:22 – Partnerships: The Secret to Time & Wealth Freedom
13:40 – Discovering Your Zone of Genius
17:24 – Who Not How: The Power of Finding the Right “Who”
20:01 – The Busier You Are, The Poorer You Get
24:34 – Building Businesses with Your Spouse & Partner Alignment
25:13 – Lessons from Loss: Rebuilding After His Father’s $50M Business Collapse
29:59 – Hard Lessons: Escaping the 9-to-5 & Unlearning Old Paradigms
34:57 – The Rise of AI, Work, and the Future of Time Freedom
38:32 – Saying No & Choosing Your Yes with Integrity
40:25 – Relationships as the Highest Currency
42:35 – Why You Must Pay A-Players Well
46:57 – Working Less, Earning More: The Rockefeller Principle
53:44 – Stop Learning, Start Doing: The Action-Alchemy Formula
59:01 – Rapid Fire Q&A with Lloyd James Ross