Decoding the "Yes" with Cheri Tree, Founder of B.A.N.K.

In this captivating episode of Crush & Climb, host Jason McClain uncorks a bottle of McClain Cellars' Summer Breeze with special guest Cheri Tree, a world-renowned author, speaker, and the founder of the B.A.N.K.™ personality system.

Jason and Cheri dive deep into the world of sales and human connection, challenging the age-old belief that "sales is a numbers game." Cheri reveals her own journey from a struggling financial advisor to a multi-million dollar earner, all by shifting her focus from chasing "no" to strategically seeking "yes." She explains how her B.A.N.K. system, an acronym for Blueprint, Action, Nurturing, and Knowledge, scientifically decodes a person's buying behavior in less than 90 seconds.

Discover how understanding your client's unique B.A.N.K. code can dramatically increase your sales success rate, eliminate the hustle and grind, and give you back your most valuable resource: your time. Jason shares his own experience using a similar methodology to define his ideal customer profile (ICP) for McClain Cellars, and together they reveal how the B.A.N.K. system could have been the missing piece of his strategy.

This episode isn't just for entrepreneurs and salespeople. Cheri shares heartwarming stories of how the B.A.N.K. system has transformed family dynamics, mended relationships, and even saved a life by fostering a deeper understanding of one another's core values. This episode is a powerful blend of business strategy and emotional intelligence, proving that whether you're trying to close a deal or connect with a loved one, making people matter is the key to lasting success.

About the Guest: Cheri Tree is an author, speaker, and the founder of the B.A.N.K.™ system, a revolutionary personality methodology based on the science of buying behavior. Her books include Why They Buy and Make People Matter.

To learn more and get your own B.A.N.K. code, visit https://crackmycode.com/free.