What does it really look like to build a profitable product-based business in a small town—with your whole family involved? In this episode, I chat with Kim Videkovich, co-founder of County Line Meats, a fifth-generation farm-turned-direct-to-consumer brand based in Central Ohio. Kim shares how she and her husband launched their farm business during the pandemic and scaled it using local partnerships, a smart subscription model, and an ultra-intentional customer experience—while also juggling a full-time job and raising three boys. Whether you're selling physical products or just want to create stronger community connections, Kim’s story is full of down-to-earth insights on visibility, pricing, and building local trust without burning out.
You’ll hear:
- How Kim turned a one-freezer experiment into a 12-freezer operation with recurring monthly revenue
- The subscription strategy that made their premium beef more accessible and created consistent income
- Creative ways County Line Meats built visibility in the community—without relying on farmers’ markets
- Why pricing with confidence is a game-changer (and how their butcher helped validate their value)
- How Kim uses email storytelling to drive sales and deepen customer connection
- The systems she uses to keep things simple, convenient, and scalable for a small local audience
CONNECT WITH KIM:
Website: www.countylinemeatsohio.com
Instagram: @countylinemeatsohio
FREE Download: Three Favorite Family Recipes - https://www.countylinemeatsohio.com/downloads
🔗 LINKS MENTIONED:
💼 Grab Your CEO Week Templates + Planning System → hollymariehaynes.com/ceoweek
🌟 Need Accountability + Strategy This Summer? → Join us inside the Crush the Rush Club → hollymariehaynes.com/club
🌎 Website → hollymariehaynes.com
📲 Follow Along on Instagram → @thehollymariehaynes
💬 Loved this episode?
Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.