Launching or growing your podcast in 2025? In this episode, I sit down with Cait Howard—founder of Amplify Boutique and the behind-the-scenes editor of this very show—to talk all things podcasting. Cait has helped entrepreneurs launch and grow hundreds of shows, leading to more than 5 million downloads, and she knows what it really takes to create a podcast that works for your business and your life. Together, we dive into the shifts happening in podcasting, from video and SEO to authenticity and monetization, plus how to keep your show sustainable without burning out.
Whether you’re just starting or looking to refresh your podcast, this episode is packed with insights that will help you evolve with the industry and stay ahead of the curve.
Today you will hear:
- The key podcasting trends for 2025—including SEO, video, and bolder positioning—and how to adapt to them.
- Why authenticity matters more than ever, and how “behind-the-scenes” content can strengthen audience trust
- Cait’s perspective on video strategy, YouTube Shorts, and creative ways to repurpose content across platforms.
- How she and her team use AI (including custom GPTs) to streamline production while keeping each client’s unique voice.
- Practical monetization strategies—from affiliates to partnerships to using your podcast as a marketing asset for your own offers.
- Cait’s best advice for new podcasters: why it’s okay to start messy and let your show evolve as you grow.
CONNECT WITH CAIT:
Website: amplifyboutique.com
Instagram: @heycaithoward
Studio Set Up Guide: https://amplifyboutique.com/#studioguide
🔗 LINKS MENTIONED:
🎟️ Save your seat for the Fall Content + Sales Workshop (Sept. 11) → hollymariehaynes.com/fallworkshop
🎧 Explore Anti-Social School™ and learn how to grow without social media stress → hollymariehaynes.com/antisocial
🌎 Website → hollymariehaynes.com
📲 Follow Along on Instagram → @thehollymariehaynes
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