Have you ever hired a non-attorney salesperson and then realized you had no clue how to train them?
If you’ve ever found yourself staring at a new hire thinking, “Now what?”, this episode of Crushing Chaos With Law Firm Mentor is exactly what you need.
In it, I dive into the wild west of training non-attorney salespeople—because hiring them is only half the battle. The real magic (and challenge) lies in getting them ready to sell legal services ethically, effectively, and in your voice.
I share everything I’ve learned from nearly a decade of running a law firm with a dedicated sales rep, from what to teach, to how to teach it, to what happens when you skip the hard parts (spoiler: chaos).
Listen in and learn:
- Why giving legal advice is off-limits (and how to train your team around it)
- The right way to use scripts
- How to build understanding behind every “line” of your process
- The role of shadowing, feedback, and objection handling in building confidence and consistency
Tune in now to learn more!
Key Takeaways:
Introduction (00:00)
How to train your non-attorney salesperson (01:15)
Start with a script (10:17)
Let’s talk about the training process (21:29)
Train for objections (27:28)
Additional Resources:
💫 Our September retreat, Lead Flow to Cash Flow: Turning Clicks into Clients and Conversations into Contracts, is coming—don’t miss it, get your ticket now: https://events.lawfirmmentor.net/
⚡ [Free Training] 5 steps to never stop growing: https://lawfirmmentor.net/go/
⭐ Connect with us on socials:
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Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/
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Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!
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