Google Now Owns Your Intake Calls, Here’s What You Can Do About It

Have you ever wondered what really happens when someone calls your law firm through a Google Local Service Ad?

Here’s the truth: as of June 5th, 2025, Google now owns those calls. Every intake conversation, every message, even the details your clients thought were private, Google now has the right to record, keep, and use that information however they want. 

If you’re asking yourself how this is even possible, and most importantly, how to work around it, then don’t miss this week’s episode of Crushing Chaos With Law Firm Mentor.

In it, I break down what this means for you, your clients, and your ethical responsibilities as a lawyer. 

I also share what you can do about it, including how to:

• Protect prospective client information during intake
• Reroute calls off risky LSA lines
• Avoid agencies opting you in without your knowledge
• Diversify your lead sources so you’re never at the mercy of one platform

Want to learn more about this?

Then tune in now!

Key Takeaways: 

Introduction (00:00)

Let’s talk about LSAs (01:27)

Google’s policy change (05:54)

Your data is not safe (10:29)

Your client’s confidentiality is a must! (13:06)

Google’s one-sided control (17:02)

This is what you can do to protect your clients (21:51)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing: https://lawfirmmentor.net/go/ 

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Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!