The #1 Mistake Law Firm Owners Make in Marketing (And How to Correct It)

A/B testing is not just for tech companies—law firms can also learn from it, especially if they want to get the most out of their marketing efforts.

Many law firm owners make one critical mistake: they rely on personal preference instead of data when making their marketing decisions. And when this happens, you can never know what works—and most importantly, what doesn’t.

Too often, lawyers pick images, colors, and copy based on what they like rather than what actually works. The result? Missed opportunities, wasted marketing dollars, and potential clients slipping through the cracks.

A/B testing is the answer to this issue. It’s the perfect way to know, with certainty, which website design, ad, or branding choices would actually bring in more clients, and which ones you need to forget about. 

In this week’s episode of Crushing Chaos With Law Firm Mentor, I will be discussing the power of A/B testing and how you can use it to optimize your marketing strategy and get the results you want. 

Listen now to learn:

• Why data matters more than your personal opinion
• The simple testing strategy that helped one law firm grow from $175K to nearly $1M
• How to set up an effective A/B test (without overcomplicating it)
• The #1 mistake law firm owners make when trying to improve their marketing
• Why ongoing testing is key to staying ahead of the competition

Are you ready to start making proven marketing decisions that attract more of the right clients?

Then run, don’t walk, and listen to this episode now!

Key Takeaways: 

Introduction (00:00)

Why you need to test for success (01:09)

Always start with a hypothesis (09:27)

Always test one variable at a time (11:38)

Repeat your A/B test periodically (15:16)

Additional Resources:

⚡ Register now to unlock your FREE training series: https://lawfirmmentor.net/go/ 

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Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!