How can you promote yourself when you’re not a natural self-promoter?
This is the question I ask my guest on this week’s episode of Crushing Chaos With Law Firm Mentor, Steve Fretzin.
Steve is the premier business development coach for lawyers as well as the founder of FRETZIN, Inc. and host of the podcast Be That Lawyer. He has spent nearly two decades helping attorneys master business development.
Through his work, Steve offers lawyers like you strategic, relationship-driven, and refreshingly non-salesy approaches to growing their practices.
In this episode, Steve and I break down what it takes to promote yourself authentically and the power of great personal branding. We also talk about how to leverage LinkedIn for promotion, the importance of connecting hobbies to practice areas, and how AI can help even the most hesitant attorneys get started.
If you’re ready to scale your law firm, this episode is for you!
Tune in now.
Key Takeaways:
Introduction (00:00)
Meet Steve (01:09)
Climbing both sides of the business development mountain (02:53)
Personal branding for lawyers (06:05)
Where to start? (08:46)
AI for personal branding (13:36)
Networking when you’re not a natural (17:04)
Outro (22:23)
Additional Resources:
✨ Connect with Steve LinkedIn: https://www.linkedin.com/in/stevefretzin/
✨ Learn more about Steve’s work: https://fretzin.com/
⚡ Register now to unlock your FREE training series: https://lawfirmmentor.net/go/
✨ Unlock your firm’s full potential with our Law Firm Mentor membership: https://lawfirmmentor.net/membership/
⭐ Connect with us on socials:
Follow us on Facebook: https://www.facebook.com/LawFirmMentor/
Follow us on Instagram: https://www.instagram.com/law_firm_mentor/
Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/
—
Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Are You A Charlotte?
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.