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March 18, 2025 50 mins

For episode 196, we’re excited to welcome Debbie Soon, Co-Founder & Chief Growth Officer (prev.) at HUG, and author of Digital Mavericks. Debbie is a true pioneer, helping bridge Web2 and Web3, empower creatives, and make digital ownership more accessible.

As an investor, entrepreneur, Web3 expert, and Founder, Debbie has played a pivotal role in building one of the most inclusive digital communities in Web3, securing partnerships with massive brands like the NFL’s Los Angeles Chargers, DIOR, and even the United Nations. She’s also the author of Digital Mavericks, her recently released book that breaks down how blockchain and crypto are empowering a new generation of creators.

In this episode, you’ll learn:

  1. How Web3 is revolutionizing creative entrepreneurship and digital ownership
  2. The secrets to building an inclusive and thriving Web3 community
  3. What it truly means to be a Digital Maverick & build a successful career in Web3


--Key Takeaways--

❤️ Building Strong Community Based on Values, not Hype: Great communities take time to build. The key to long-term success is engaging and incentivizing members authentically, staying true to the original vision, and prioritizing "true believers" over those just riding the hype.

🌐 Solving Web3’s Biggest Problem: A Lack of Go-to-Market Strategy: Crypto keeps preaching to the choir instead of expanding its reach. The focus should be on meeting people where they are, blending Web2 and Web3 seamlessly, and delivering real value—because users care about solutions, not backend technology.

💻 What It Means to Be a Digital Maverick: A true Digital Maverick embraces risk, challenges assumptions, and stays adaptable. Success in Web3 requires curiosity, a learner’s mindset, and a willingness to experiment with emerging technology in a rapidly evolving space.


--Full shownotes with links available at--
https://www.cryptoaltruism.org/blog/crypto-altruists-episode-196-building-for-everyone-how-web3-is-empowering-entrepreneurs-and-redefining-digital-communities


Thank you to PIPE gDAO for sponsoring the Crypto Altruism podcast!

PIPE gDAO is leveraging blockchain for their University Real World Asset IP Launchpad that helps bring groundbreaking ideas from lab to market. By joining the Pipe Associate Network (PAN), associates can create a profile highlighting their skills, be notified of opportunities, and contribute fractional work to pre-IPO companies in return for equity and tokens.


--Support us with a Fiat or Crypto contribution--
Learn more at cryptoaltruism.org/supportus


--DISCLAIMER--
While we may discuss specific web3 projects or cryptocurrencies on this podcast, do not take any of this as investment advice and make sure to do your own research on potential investment opportunities, or any opportunity, before making an investment. We host a variety of guests on this podcast with the sole purpose of highlighting the social impact use cases of this technology. That being said, Crypto Altruism does not endorse any of these projects, and we recognize that, since this is an emerging sector, some may be operating in regulatory grey areas, and as such, we cannot confirm their legality in the jurisdictions in which they operate, especially as it pertains to decentralized finance protocols. So, before getting involved with any project, it’s important that you do your own research and confirm the legality of the project. More info at cryptoaltruism.org/disclaimer.

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