February 20, 2024 • 34 mins
Welcome to the first-ever Live Event Tech Stack Assessment!
In this new series, Bogdan Maran and Merijn van Buuren will assess the tech stack of 3 different event organizers and give them actionable advice on how to improve them to reach their event goals
We'll discuss:
✅ How to transform general wishes into measurable goals
✅ How to find opportunities within the tech they're already using
✅ How to decide if and what technology to add to their event tech stack
And much more!
For those who would like to get an assessment of their own event technology, we're temporarily offering free consultations to those who watched this episode.
Schedule your free 45-minute consultation here
Last but not least, we announced the topic for next week's episode: Great Expectations: A Show for Show Professionals (the importance of having high-quality technology on display at industry events)
We can't wait for the next one!
🗓️ Weekly Rendezvous: Mark your calendar! "Ctrl+Alt+Event" will be live on LinkedIn every Tuesday at 3:00 PM GMT to answer all your burning questions.
🔄 Host Rotation: Bogdan and Merijn will alternate hosting the live event each week, so make sure to follow them both to receive notifications.
🔗 Connect with Us: Bogdan Maran, Merijn van Buuren
👥 Get more involved: reserve your spot here
🎙️ Become a guest on our show: apply here
It's not just a podcast; it's a tech-forward experience you won't want to miss!
See you next Tuesday at 3:00 PM GMT! 🎉✨
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Merijn van Buuren (00:10):
Welcome everyone to Ctrl Alt Event, the
show where we navigate thefuture of events with practical
insights and real solutions.
We're not just talking eventtech.
We're showcasing practicalexamples and delivering
solutions for the event techindustry.
I'm here with formerphotojournalist turned data
storyteller, the man who hascreated custom platforms, data
(00:32):
visualizations and anuncountable number of
integrations.
The founder of Visual Hive, adata-driven AI marketing engine
for marketers and event, and ifyou need help on video and data
strategy, personalization andanything AI, he's the one to
talk to.
Pleasure to welcome you, BogdanMaran.
Bogdan Maran (00:50):
Hey, Merijn, it's a delight to be here and just to
return the favor.
In case you don't know him, I'mjoined here by an ardent tech
into the host founder of EventMender, who is dedicated to
empowering the events industryto harness technology to its
utmost capabilities.
With an extensive experienceworking with over 100 event tech
(01:10):
providers, which I think is alow number at this point, also
with over a thousand eventprofessionals and we're adding
to that and orchestrating eventsacross different categories, he
stands as the go-to expert foranyone seeking guidance in
discovering and integratingcutting edge event technology
solutions.
Welcome, Merijn.
Merijn van Buuren (01:30):
Thank you very much, Bogdan, and thank all
of you that tuned in live forbeing here today.
If you happen to be listeningto the recording of this episode
, make sure to join us live forthe next one Each week every
Tuesday, 3pm GMT or 4pm CET,Central European Time on
LinkedIn, so you can get allyour burning questions answered
(01:50):
in real time and yes, and todaywe'll be diving into some live
event tech assessment, which issomething new, and we hope to do
this way more time.
Bogdan Maran (01:59):
So this is why this is part one, because we're
hoping to do this way more often, because it was quite fun to do
R and D on this.
You will notice that it's notjust the tech we recommend, but
the strategy behind it.
We won't name names in terms ofwho the clients are that
approached us with theseproblems, but we'll tell you
where they are, the industry,their problems and dive into
(02:20):
their challenges, absolutely.
Merijn van Buuren (02:23):
And just a quick clarification.
After Ike I hope you're heretoday mentioned that he wanted
us to assess his event tech Irealize this title might be a
bit two faced where in this casewe're actually talking about
the events and the event techstack we will be assessing.
But who knows, maybe in thefuture we will also be assessing
(02:45):
event tech.
I think it will be a lot of fun.
But again, today we'll diveinto event tech stack of event
professionals organizing eventswhere the gaps are, how you can
bridge those gaps, which kind ofsolutions you could have for
different pain points, and weasked all of you to share some
of those examples with us.
What are you struggling with?
(03:06):
It was quite obvious that noteveryone wanted to.
Pretty much no one wanted toshare their brand and their
identity, which I can imagine.
It's quite a topic that isn'talways a good thing to share
with the world.
However, you do need to findthe insights on it.
So we decided to anonymize thedifferent use cases we'll be
(03:28):
going over today.
The first one is actually anorganizer of high-end executive
retreats.
They focus on creatingexclusive networking
opportunities and strategicplanning sessions in different
locations.
They do about 15 to 20 eventsin a year and they have already
(03:49):
a networking platform for preand post-event where people can
engage.
They also include dronetechnology to have some
immersive content show aroundthe different parts of the venue
, the locations they'll behosting, and they also have an
AI-driven personal assistant.
(04:10):
Pogdan, before I steal all ofthe charge, because I realized
you were supposed to do thispart, maybe you could go a bit
over there.
Bogdan Maran (04:16):
I was supposed to read but it's not a problem, I
was just going through that,Maybe dive into the pain points.
Yeah the main pain points thatthey had.
They wanted to offer a bespoke,high-touch experience while
managing the complex logistic ofhigh-profile attendees.
Sorry, my chair almost brokedown.
They seek innovative techsolutions to streamline
operations while personalizingthe experience and encouraging
(04:40):
active participation through apersonal touch.
And this is where, okay, youhad the very lovely quote and
I'll just go through the quoteand you tell me what's that
about.
And you, you said Go fromgeneric wishes to measurable
goals, which I absolutely loved.
So that's your cue.
Merijn van Buuren (04:59):
Thank you very much, and I think this is a
very important step in theprocess.
When we work with companies,they often have a very broad
Painpoint, something they seethat they want to have improved.
But unless you make that into ameasurable goal, something that
you can actually Measure on andmake it more tangible, it's
gonna be very hard to give youthe actual solution that will
(05:23):
fit your specific needs.
You will see that later when wedive a bit deeper into this use
case.
Why that is very important, butthat's where we help you to
translate that generic wish to ameasurable goal.
In this case, they were talkingabout high-touch personalized
experiences.
It's often about attendeesatisfaction.
(05:45):
In this case, when you talk abit deeper, you ask a few more
wise.
It became clear they would liketo raise their attendee
satisfaction by 15% compared tothe last events of last year.
Also, the attendee Retainmentrate had something to do with
that.
They want to retain attendeesand make them come back event
(06:06):
after event, and by offeringthat high-touch personalized
experience, they aim to achievejust that.
For the more activeparticipation.
That's a lot about engagementand interaction.
They wanted to see animprovement in terms of the
numbers the engagement numbersthat they measure specifically
(06:27):
in their KPIs by 25% andmanaging logistics, streamlining
the operations.
It's a lot about quicker,better delivery and also
limiting the cost, making sureyou are more cost efficient so
you have a higher return oninvestment.
For them.
That had more or less around10%.
They wanted to cut costs interms of making their company
(06:49):
more efficient.
So when we dove a bit deeperinto those wise, you started to
see more measurable goals andthat's what we can then take as
input in order to find the rightsolutions for them Maybe book.
Then you can go over the nextstep where we talk a bit more
about the ethnic part we didreally have a lot of time to
dive into it.
Bogdan Maran (07:09):
We can talk a lot about this and we should talk
about that, about the next step,because usually we would.
The next question, apart fromon the category of why we would
try to understand attendees,stakeholders, icps, and what
they, what they want, what theydesire, where they are, how can
we talk to them and how can youinteract with them, go across
(07:29):
full UX from that perspective.
But we will assume at thispoint that the assumptions the
company made are absolutelycorrect, because there is no
point in sitting here half anhour going through a mirror
board.
That is infinite technicallyspeaking.
So we'll go more towards theassessment and the strategy and
what, what they have, what canbe improved, and you had a very
(07:52):
nice thought here about that.
Merijn van Buuren (07:53):
Yeah, I think , more than anything else, it's
very important to look at whatyou already have.
That's also why we asked themwhat is the technology you are
already using?
Because more often than not,there's already a huge
improvement that can be madewith the technology you have
already in-house Means.
You don't have to find newtechnology, you don't have to
implement it, you just have tooptimize the one you already
(08:16):
have there.
In this case, they had threemain technologies they were
using for this particular usecase.
Because we were looking atthose numbers and the actual
goals they want to achieve.
The ones that had the mostpotential to improve were the
use of that AI personalizedassistant and the, the
(08:37):
networking platform that can beenhanced.
Poggan, I know you're also abig fan of AI.
Like, let's dive into the bigone, the.
What can we add on top of thatpersonal assistant to make sure
that they actually meet thosegoals there are?
Bogdan Maran (08:51):
two levels of it in terms of apart from apart
from what they've done in termsof we they cannot Generating
personally is itineraries,provide recommendations, shared
scheduled meetings, and this isbecause, as you move forward to
the event, you can, with AI andthe state of AI now, you can use
more live data so, as theyregister, you understand more
(09:12):
and you can create moreInteractivity.
As the event moves forward,things change and you can add
those to the itinerary so youdon't have to have somebody with
a banner saying the bus movedfive meters to the right or is
going to be in five minutes.
Those personalized things canhappen based on their activity
at the event.
That can again add a lot ofvalue.
And where we looked again, whereit looked in terms of numbers,
(09:34):
because this is important, we wethought that we would we've
improving this live AI bit.
We would Add to the add indissatisfaction, about six
percent, about eight percent toretain months, about five
percent to engagement and alsocosts reductions over the time,
(09:54):
around three percent at least.
And On the networking platform.
I Let you go for that becauseit's I.
Merijn van Buuren (10:05):
Yeah, for sure.
I think it was quite obviousthat they use the networking
mainly to create connectionsbefore and after the event,
which is very important.
You want to make sure thatpeople know each other or have a
feeling they know each other orwho to talk to at the event
Before it gets started, andafter you've connected and meet,
met them in person, you canthen keep connecting, keep
(10:28):
networking after the event.
When you have established thatin person connection.
However, there was quite a biggap in terms of On-site.
What do you provide them interms of technology that can
enhance that user engagement,that attendee satisfaction and
the retirement within the eventitself?
(10:48):
And their Most networkingplatforms also provide you with
an event application application.
Here, an event application canadd a lot of different use cases
, but mainly just incorporatingthat AI options you just
mentioned, so you don't have togo to a separate app.
Everything is in one.
You can see that in these, butalso at the event, get a
(11:12):
recommendation in terms of hey,you should meet with this
particular person and then havethat facilitated within the app
to meet the right person at theright time, so it's easier to
find those people and thereforealso increase the engagement and
the interaction during theevent itself.
That's where, as I mentioned,most platforms already have that
(11:32):
feature inside of their techcapabilities, so you don't have
to go and find a new platform.
You can just talk with theplatform you're already in
business with and ask them toadd different features so you
can actually meet your attendeesnot just before and after the
event but also during the event.
In this case, it's estimatedthat the attendee satisfaction
(11:54):
will go up with about 7 percent,retainment, 5 percent,
engagement, 15 percent, becauseduring the event they have a lot
more tools to engage with eachother, with the event, with the
content there.
We also went into cost a bit.
I will dive into that deeper,but just to give you a broad
(12:16):
example on how you can use thosedifferent costs in combination
with those goals to actuallyunderstand which tools, which
options you should go for,because only implementing what
you have already is just thefirst step.
I think, bogdan, we are bothvery much aware of all the
different possibilities that areout there.
We wanted to limit it a bit inthis case to the specific goals
(12:39):
that they have.
I know that there's a lot moreoptions out there, but in this
case we had a few things thatwere missing and, bogdan, maybe
you can dive into the first one.
Bogdan Maran (12:51):
Our list says that the first one is task
management to a certain degree,which is quite important because
, from an operationalperspective and I let you do
that because I want to do thefun ones One of the fun ones
that came up was smart contractsfor event agreements, From the
perspective of using blockchainor technical DLT technology to
create transparency when itcomes to what contacts you have
(13:14):
with your suppliers and withyour stakeholders, so they know
exactly what's happening interms of how many people are
flying, what ways you're doingand also about workflow and how
diverse your workforce is.
That can give you a lot onbuilding trust, On building
trust with your stakeholders,building trust with the
(13:36):
attendees and getting better atwhat you're doing.
It definitely helps with theoperational side and I'll let
you take this one.
Merijn van Buuren (13:45):
Yes, indeed, as we mentioned in the goals, a
big part of that was costefficiency 99% of the time.
That's when you start lookingat the operational side.
You mentioned task management.
Let's not name too much names,but I think we are all aware of
a tool called ASANA, forinstance, which is a great tool
(14:06):
that allows you to standardizeall your tasks to make sure that
your whole team understandswhat's going on in different
departments.
You can communicate amongstthose tasks, but it also allows
you to set up standard operatingprocedures.
Correct me if I'm wrong, butfrom what my experience has been
, we as event professionals lovestandard operating procedures.
Loving them is one thing, butmaking sure everyone is aware of
(14:31):
them, and especially in theonboarding of new people on your
team, if you have to teach themthat step-by-step process, it
can be quite resource-intensive.
How about you just automatethat, have one template that you
obviously iterate on during thetime, but then you only have to
create it once?
The moment they get onboarded,they get included into that
(14:54):
project.
They see all the steps theyhave to take.
There's explanation there.
That's going to save you a lotof cost over time.
Plus, it makes sure that allthe steps that you know are
essential for that attendeesatisfaction, for that
engagement, are covered 100%,because otherwise it's not
ticked.
The box is not ticked and notthe rest of the team is aware
(15:17):
that it's still missing.
So therefore it also lowers theamount of mistakes that you
could make in this particularuse case, where that doesn't
just only reduce the cost but italso allows you to organize a
better standard of qualityacross all your events.
The same is true for CRM and abit more into the resource part
(15:43):
of things, in this case a lot oflogistics part.
If you're aware of the ERPsystems or the enterprise
resource planning tools, theyallow you to really understand
every aspect of your eventthat's going on in terms of the
resources that are involved, andthat's not just your team,
that's also the accommodation,the amount of rooms that are
(16:04):
running out, the amount ofrequests that people are asking
for.
And if you're not an enterprise, don't worry about it, because
you can also make what we liketo call a mini version.
Often that is a customizedversion and there's a lot of
solutions there as well, butthat allows you, in combination
with your task management, withyour CRM, to really optimize
(16:26):
your operations side of things.
Well, I think.
Bogdan Maran (16:29):
Thank you, for talking about integration and
automation.
To a certain degree, yes,because it's very nice to have a
task management in SOP and welive in Kasana and we've worked
with Kasana quite a lot andwe've integrated Kasana with
CRMs, and the efficiency and theopportunities there are huge
from understanding the whole UXand having a big bird's eye view
of the whole picture all theway down to attend the
(16:51):
satisfaction and optimizing thedata flow between different
technologies is absolutelycrucial, as much as it's crucial
to keep everybody engaged.
And I don't know if I want towrap up with the gamification on
workshops.
I just want to add there thateverything that you do and
everything that you measurebecause you're talking about
(17:12):
integration and automation islinked to data Data and one of
the most important data that youcan capture from your audience
is behavior analytics.
If you're going to have themsit down on a chair all day and
listen to talks, they're notgoing to behave very nicely and
they're not going to do anything.
So the more interactive youmake it all the way from letting
them save bits of text live orgamifying that workshop it will
(17:34):
give you better data to optimizethe flows better and it uses
those integrations and workfloweven better, all the way down to
integrating your To the appsand event technology that you
use.
And can I say the Can I do thedrone thing because I really
liked it, and then we can moveon to the next one because we're
flying with through it and,just to add, entertainment is
very good because at the end ofthe day, you want to leave them
(17:56):
with a very good sense in theirmouth, not just the food, which
has to be good.
Our final thought, or my finalthought, was a drone show, light
show at the end, because you'reusing technology.
That's kind of technology.
You're using AI, because thosedrones use AI and they are
integrated with everything andyou can create content and you
can see the interactions and youcan measure that and make
everybody happy.
And I think we, judging on time, we can jump on to the next one
(18:22):
if we If I haven't forgottenanything here- no, I think
you're absolutely right in termsof drones or anything
entertainment related.
Merijn van Buuren (18:30):
It's not just for that moment, to make it a
great moment, but also createsomething that people want to
share and make sure that otherpeople are aware of that event
that they missed out on, createsome FOMO and ensures they come
back next year to see what elsecrazy you came up with that's
going to blow their minds.
In terms of the Before we jumpinto the next one, I want to
(18:53):
briefly highlight the kind oflast step that we go through in
a process of assessing aspecific case, because a lot of
that is also about crunchingnumbers, and here we gave some
examples in terms of the exactgoals they had in mind that are
measurable, that you cancompletely justify.
(19:14):
You make an estimation on theimpact a specific tool has.
You make an overview of all thetools that you could use and
solutions, from AI to drones toCRM systems, all those different
parts.
You estimate the cost and youobviously have a budget and
that's where you can crunch thenumbers, as in Look at the goals
(19:35):
you have.
Let's say there are four goals.
Which one is the most importantgoal for you and in this case
it was attendee satisfaction wasthe one that came out on top.
Then look at all the tools.
You wrote down estimated impactthat those tools will make on
your event and more or lesscrunch the numbers, see which
(20:00):
combination of tools willachieve you or bring you the
desired result within yourbudget.
You can have a look at theimpact they have on the other
goals as well, but focus firston your main goal, because
that's the first, most importantthing.
Happy to share that examplewith you.
Actually, we worked out thisuse case in a bit more detail,
(20:22):
so I'm happy to also providethat in a slide that how we did
it last time.
Bogdan Maran (20:29):
You did catch up with a small budget.
I think the ERP won because itadded the most value to their
main goals.
Second, but very close, was theCRM, and then you went into the
optimizing both.
I think we're talking about ayear worth of work for hitting
(20:50):
the goals and overarching thegoals.
Yes, you did quite a lot ofwork on this one.
Merijn van Buuren (20:58):
In this case, within the budget, everything
was possible, all the goals wewere able to achieve or
overachieve Within a year time.
There was also when they wantedto achieve those goals.
It never is like, hey, I havethis goal, I want to achieve it
tomorrow, so it's always a bitlonger term.
In the next case it's actuallymore a bit shorter term, like
six months, but that depends.
(21:20):
Then you have to make sure thatacross that year you always
keep analyzing, collecting thedata so you can improve and
steer where needed.
If something is overachieving,that's amazing.
If it's underachieving, why isit underachieving?
That's obviously in a wholeother topic, so let's not dive
into that too much.
But maybe we can go to the nextuse case and explain a
(21:42):
different pain point in thiscase.
Bogdan Maran (21:44):
The next one is a slightly larger organizers.
They are in the trade showbusiness.
They have a few shows over theyear, specifically large-scale
trade exhibitions focusing onvarious verticals.
They are already using sometechnology in terms of the use
translation interpretation forreal-time communications, RFID
(22:06):
tracking for visitor engagementat booths, specifically
analytics software for exhibitorROI assessment post event, and
their pain points were in termsof accommodating and enhancing a
diverse international audiencewhile providing exhibitors with
detailed insights into boothperformance.
(22:26):
They are also seeking moreeffective ways to enhance global
participation and exhibitorsatisfaction.
Again, I'll go back to you withthe generic wishes to
measurable goals, which I reallylike.
Merijn van Buuren (22:41):
Again here they mentioned a more diverse
audience.
That's obviously audiencediversification and in this case
their specific goal is to addfive new ICPs or IAPs, depending
if you want to call it idealcustomer profile or ideal
attendee profile to expand onthe different types of attendees
(23:02):
they attract.
Enhancing global participationis again attendee participation,
as we saw that in the last oneas well.
In this case they wanted toimprove that by 15%.
Detailed booth performanceinsight they kind of mentioned
it as well in the last part.
It's mainly exhibitorsatisfaction and they want to
have a better satisfaction ratewith their exhibitors.
In this case, also 15%.
(23:25):
We're going to skip step threeagain.
Bogdan Maran (23:29):
We presume that they are correct and they're
going to go with them and don'tdo the workshops and the mirror
boards and it says what'sworking and what we can improve
on and add what's missing at thefun bit from that perspective?
Merijn van Buuren (23:44):
Absolutely.
Yeah, let's dive with what theyalready had.
They are tracking visitorengagement and in this case,
through RFID chips, which isamazing.
It's a very good step in termsof what you can achieve, but
it's quite basic.
Just like in the last example,this is the basic use case of a
tool that has so much morepotential and, especially in
(24:07):
this case, you cannot justmeasure it for tracking that
visitor engagement in general,but use it for visitor flow,
dwell time, interaction patterns, see how long they stay at the
booth.
That also ties back to the goalof, obviously, the exhibitor
satisfaction and making sure youcan actually show them the data
(24:29):
that is behind it.
But you can even take it a stepfurther and link that to IoT
devices.
Think about smart badges, thinkabout even cameras.
Making sure that you doubleverify or add additional data to
the data.
You have to make sure it's aslegit as possible, that it
(24:49):
really tells the story that ishappening, other than it takes
one point of data and you stillhave to make some assumptions.
You can add different layers tothat tracking to make sure you
collect all the data that youneed.
Bogdan Maran (25:03):
Obviously, this is a big part for you as well In
terms of optimizing data, but inthis case quite crucial in
terms of analytics not to do toomuch on it, but it's she data
into, data out, and if it's notreliable or something fails with
things happen all the time,having two sources is more
accurate than having one.
(25:24):
Don't forget to integrate thembecause otherwise is going to be
a nightmare to manage.
Especially at this size, iswhen you have 10 to 20,000
people coming to a show.
Anything that goes over 500,I'm not even talking about 10 to
20,000 people trying to do that.
So it's crucial from thatperspective to have to optimize
this, both this integration andoptimize the analytics in terms
(25:47):
of real time, actionable data soyou can actually react on the
spot of what's happening in the.
Among others, rfids can giveyou that, and then you split
this in terms of stakeholdersand exhibitors, sponsors,
locations, extra events that youhave, satellite events that you
have around, and startmonetizing those and
(26:08):
transforming them into abusiness case by taking that
data, curating it for a specificstakeholder and making them
happier way happier, we hope.
Merijn van Buuren (26:17):
Way happier, absolutely, especially real time
data.
It's such a big potential forthe event industry.
Let's speed it up a little bitbecause we're applying to time
in terms of what's missing like.
For me, a big one is thevirtual companion.
Obviously always at thatvirtual component.
I keep saying it, but maybe wehave some time in the in the
(26:38):
next use case to dive in deeper.
So let's skip that one for now.
I think, optimization is one wetalk about.
I think you have a bit morespecific specifically around
omni channels.
Bogdan Maran (26:51):
so outside our bubble and we know in event
industry is kind of back atleast five years, if not more,
in terms of technology adoptionOutside this, in marketing, in
marketing and they are talkingabout Omni channels in terms of
targeting people across theiruser user journey and not
necessarily specifically, andunderstanding what's happened.
(27:12):
That's the idea of omnichannels.
I had to understand whathappened when they landed on
You're initially on the landingpage or they registered all the
way to the engaging with contentat the end, which it's all
about a testing.
It's just adding an integratingchannels and but it's all about
that and participationincreasing and participation and
(27:34):
engagement and also making surethat you have the
diversification from the fromthat and the perspective that
you want and you're looking for.
Merijn van Buuren (27:44):
Absolutely well, and then, obviously, you
have to crunch the numbers again.
Yes, we had a small one wewanted to touch upon as well,
but I do see that time has fly,fly and fly flown by, and I also
know that you unfortunatelyhave to to run, yes, another gig
today.
I'm happy to answer any otherquestions, or maybe a specific
(28:10):
use case.
I hope you to also dive intothe, the last use case we still
had.
Let's see where it goes, but Ithink for now, you, you, will
have to let us go.
Bogdan Maran (28:21):
Yes, I will have to let you go very soon.
And last use case was thesports event manager thing,
which we it's a long and longfavorite subject of me,
specifically around massparticipation sports, because
you can do so many things andit's all about that's where
personalization comes in placebecause, unlike other sports
(28:41):
events, or you do a team or youdo you have two teams and you
like a team.
You have Ten thousand peopleand you have to pick one and
make sure that everybody followstheir individual ones.
And we had a conversationbefore the show no stealing
about the petri did a couple ofyears ago.
Where you can, you can trackbased on wearables and number
recognition.
You can track a specificathlete and fruit app.
(29:03):
If, for example, if you're, ifyou're running because I'm
definitely not into the sportsbit and doing marathons I'll put
you into that place and I'msitting down and having a beer
and what's your on the app, Ican actually follow you around
on smart cameras and see exactlywhere you are, understand your
race course, you where you are,see the go down all the way to
bio metrics.
If I want to, because I knowyou and I can you can be
(29:23):
approved from that perspective,but have that absolutely
personalized experience and thatkind of covers everything from
blockchain to tracking, to facedetection, to number recognition
, to integrations, to apps, to Ican dissatisfaction,
interactivity and everythingelse in between.
But on that note I'll wrap up.
I'll I need to shoot for an onsite with the Client, which
(29:46):
happens on Tuesday from time totime, and it's been a pleasure.
I'll see you next Tuesday andI'll let you, marijn, take over
to the last case, answer all thequestions and I'll just be
cheeky to reply on the chat onthe way to the bus.
Merijn van Buuren (29:58):
thank you very much Bogdan, and it was a
pleasure having you and lookingforward to the next one for
those still watching.
I'll be here to answer anyquestions and haven't seen much
questions in the chat yet.
Nevertheless, we have kind ofthree options, because I do see
there are still quite somepeople and thank you all for
being here live, obviously.
(30:19):
So I think we can either diveinto that last example, type one
, in the chat, if you would likethat, if you have a specific
use cake, or that question typeof two.
We can also slowly wrap up.
Before we, however, do that, ifthat is the case, make sure to
stay for one more minute,because we do have a free gift,
(30:41):
as we did last time as well.
So that might be worse yourwell or will be worse your well.
I think it can also be linkedin.
So, unfortunately, if I haven'treplied to your message or
haven't seen it, linkedin isn'toptimized for chat and in that
case we might actually have toswitch to another tool soon or
to add a tool on top of thatwhere you can actually Ask all
(31:04):
your questions and comments andwe can actually see all of them,
because I can see half of itBook then can see half of it.
It's quite hassle, but Ihaven't seen any new comments
coming in, so I think we'll keepit to the time.
I know we promised half an hour, so we're already a little bit
over, but, as I mentioned before, we really close off this
particular event.
(31:26):
Bogdan and I decided that itwould be good to give you all an
opportunity to get anassessment like this to walk you
through your specific use case,and in order to do that, we
decided like hey, instead ofdoing this as a painting, let's
get you the whole experience forfree.
So we're offering free consultsfor everyone who would benefit
(31:47):
from this.
So if you need help withassessing which technology you
need, if you need specific helpwith finding out which tools you
already have that you canoptimize, how you can tangle
that into your strategy, if youneed buy in from your internal
stakeholders, if you need tofigure out how to manage your
(32:07):
budget those are all things, andobviously the optimization and
scaling part, which we love,that we would love to help you
with, and at the moment, wedecided let's just do that for
free.
So I'll add it to the chatright now An actual link where
you can schedule a free consult.
It will either be with me orwith Bogdan, depending on who
(32:29):
you get it's around Robin thingbut both of us will be more than
happy to help you out.
And, yeah, with that, make sureto join in next week, because
we will be giving a bit moreinsights in terms of industry
events and how you can createtech expectations and how you
can over exceed them.
How can you integrate eventtechnology within that industry
(32:53):
event.
Showcase the differentpossibilities we have.
We're going to discuss theimportance of having high
quality technology on display atindustry events, considerations
for selecting and showcasingtech solutions that are
innovative, user friendly andcapable of enhancing the event
experience, examples ofsuccessful tech implications and
much more.
(33:13):
So that's something to lookforward to.
If you would like to watch thisepisode back, or if you cannot
make it next week, know thatwe're also here on YouTube,
spotify, apple podcast.
Wherever you want to listen tous, if it's video or just audio,
make sure to subscribe.
Follow us there so you can havea quick check back in terms of
(33:34):
what we actually said.
Obviously, you can also connectwith both me and Bogdan here on
LinkedIn.
We're always happy to help youout with all your event tech
questions.
Yeah, without further ado.
I don't see any new commentscoming in, so either LinkedIn is
broken or you all have had your.
You've had enough eventtechnology for today, and then
(33:57):
we will be more than happy towelcome you next week.
Thank you all so much for beinghere.
We really appreciate it.
We can't wait to meet you inthe next one.
Have a good day.
Bye, everyone.
Welcome everyone to Ctrl Alt Event, the
show where we navigate thefuture of events with practical
insights and real solutions.
We're not just talking eventtech.
We're showcasing practicalexamples and delivering
solutions for the event techindustry.
I'm here with formerphotojournalist turned data
storyteller, the man who hascreated custom platforms, data
(00:32):
visualizations and anuncountable number of
integrations.
The founder of Visual Hive, adata-driven AI marketing engine
for marketers and event, and ifyou need help on video and data
strategy, personalization andanything AI, he's the one to
talk to.
Pleasure to welcome you, BogdanMaran.
Bogdan Maran (00:50):
Hey, Merijn, it's a delight to be here and just to
return the favor.
In case you don't know him, I'mjoined here by an ardent tech
into the host founder of EventMender, who is dedicated to
empowering the events industryto harness technology to its
utmost capabilities.
With an extensive experienceworking with over 100 event tech
(01:10):
providers, which I think is alow number at this point, also
with over a thousand eventprofessionals and we're adding
to that and orchestrating eventsacross different categories, he
stands as the go-to expert foranyone seeking guidance in
discovering and integratingcutting edge event technology
solutions.
Welcome, Merijn.
Merijn van Buuren (01:30):
Thank you very much, Bogdan, and thank all
of you that tuned in live forbeing here today.
If you happen to be listeningto the recording of this episode
, make sure to join us live forthe next one Each week every
Tuesday, 3pm GMT or 4pm CET,Central European Time on
LinkedIn, so you can get allyour burning questions answered
(01:50):
in real time and yes, and todaywe'll be diving into some live
event tech assessment, which issomething new, and we hope to do
this way more time.
Bogdan Maran (01:59):
So this is why this is part one, because we're
hoping to do this way more often, because it was quite fun to do
R and D on this.
You will notice that it's notjust the tech we recommend, but
the strategy behind it.
We won't name names in terms ofwho the clients are that
approached us with theseproblems, but we'll tell you
where they are, the industry,their problems and dive into
(02:20):
their challenges, absolutely.
Merijn van Buuren (02:23):
And just a quick clarification.
After Ike I hope you're heretoday mentioned that he wanted
us to assess his event tech Irealize this title might be a
bit two faced where in this casewe're actually talking about
the events and the event techstack we will be assessing.
But who knows, maybe in thefuture we will also be assessing
(02:45):
event tech.
I think it will be a lot of fun.
But again, today we'll diveinto event tech stack of event
professionals organizing eventswhere the gaps are, how you can
bridge those gaps, which kind ofsolutions you could have for
different pain points, and weasked all of you to share some
of those examples with us.
What are you struggling with?
(03:06):
It was quite obvious that noteveryone wanted to.
Pretty much no one wanted toshare their brand and their
identity, which I can imagine.
It's quite a topic that isn'talways a good thing to share
with the world.
However, you do need to findthe insights on it.
So we decided to anonymize thedifferent use cases we'll be
(03:28):
going over today.
The first one is actually anorganizer of high-end executive
retreats.
They focus on creatingexclusive networking
opportunities and strategicplanning sessions in different
locations.
They do about 15 to 20 eventsin a year and they have already
(03:49):
a networking platform for preand post-event where people can
engage.
They also include dronetechnology to have some
immersive content show aroundthe different parts of the venue
, the locations they'll behosting, and they also have an
AI-driven personal assistant.
(04:10):
Pogdan, before I steal all ofthe charge, because I realized
you were supposed to do thispart, maybe you could go a bit
over there.
Bogdan Maran (04:16):
I was supposed to read but it's not a problem, I
was just going through that,Maybe dive into the pain points.
Yeah the main pain points thatthey had.
They wanted to offer a bespoke,high-touch experience while
managing the complex logistic ofhigh-profile attendees.
Sorry, my chair almost brokedown.
They seek innovative techsolutions to streamline
operations while personalizingthe experience and encouraging
(04:40):
active participation through apersonal touch.
And this is where, okay, youhad the very lovely quote and
I'll just go through the quoteand you tell me what's that
about.
And you, you said Go fromgeneric wishes to measurable
goals, which I absolutely loved.
So that's your cue.
Merijn van Buuren (04:59):
Thank you very much, and I think this is a
very important step in theprocess.
When we work with companies,they often have a very broad
Painpoint, something they seethat they want to have improved.
But unless you make that into ameasurable goal, something that
you can actually Measure on andmake it more tangible, it's
gonna be very hard to give youthe actual solution that will
(05:23):
fit your specific needs.
You will see that later when wedive a bit deeper into this use
case.
Why that is very important, butthat's where we help you to
translate that generic wish to ameasurable goal.
In this case, they were talkingabout high-touch personalized
experiences.
It's often about attendeesatisfaction.
(05:45):
In this case, when you talk abit deeper, you ask a few more
wise.
It became clear they would liketo raise their attendee
satisfaction by 15% compared tothe last events of last year.
Also, the attendee Retainmentrate had something to do with
that.
They want to retain attendeesand make them come back event
(06:06):
after event, and by offeringthat high-touch personalized
experience, they aim to achievejust that.
For the more activeparticipation.
That's a lot about engagementand interaction.
They wanted to see animprovement in terms of the
numbers the engagement numbersthat they measure specifically
(06:27):
in their KPIs by 25% andmanaging logistics, streamlining
the operations.
It's a lot about quicker,better delivery and also
limiting the cost, making sureyou are more cost efficient so
you have a higher return oninvestment.
For them.
That had more or less around10%.
They wanted to cut costs interms of making their company
(06:49):
more efficient.
So when we dove a bit deeperinto those wise, you started to
see more measurable goals andthat's what we can then take as
input in order to find the rightsolutions for them Maybe book.
Then you can go over the nextstep where we talk a bit more
about the ethnic part we didreally have a lot of time to
dive into it.
Bogdan Maran (07:09):
We can talk a lot about this and we should talk
about that, about the next step,because usually we would.
The next question, apart fromon the category of why we would
try to understand attendees,stakeholders, icps, and what
they, what they want, what theydesire, where they are, how can
we talk to them and how can youinteract with them, go across
(07:29):
full UX from that perspective.
But we will assume at thispoint that the assumptions the
company made are absolutelycorrect, because there is no
point in sitting here half anhour going through a mirror
board.
That is infinite technicallyspeaking.
So we'll go more towards theassessment and the strategy and
what, what they have, what canbe improved, and you had a very
(07:52):
nice thought here about that.
Merijn van Buuren (07:53):
Yeah, I think , more than anything else, it's
very important to look at whatyou already have.
That's also why we asked themwhat is the technology you are
already using?
Because more often than not,there's already a huge
improvement that can be madewith the technology you have
already in-house Means.
You don't have to find newtechnology, you don't have to
implement it, you just have tooptimize the one you already
(08:16):
have there.
In this case, they had threemain technologies they were
using for this particular usecase.
Because we were looking atthose numbers and the actual
goals they want to achieve.
The ones that had the mostpotential to improve were the
use of that AI personalizedassistant and the, the
(08:37):
networking platform that can beenhanced.
Poggan, I know you're also abig fan of AI.
Like, let's dive into the bigone, the.
What can we add on top of thatpersonal assistant to make sure
that they actually meet thosegoals there are?
Bogdan Maran (08:51):
two levels of it in terms of apart from apart
from what they've done in termsof we they cannot Generating
personally is itineraries,provide recommendations, shared
scheduled meetings, and this isbecause, as you move forward to
the event, you can, with AI andthe state of AI now, you can use
more live data so, as theyregister, you understand more
(09:12):
and you can create moreInteractivity.
As the event moves forward,things change and you can add
those to the itinerary so youdon't have to have somebody with
a banner saying the bus movedfive meters to the right or is
going to be in five minutes.
Those personalized things canhappen based on their activity
at the event.
That can again add a lot ofvalue.
And where we looked again, whereit looked in terms of numbers,
(09:34):
because this is important, we wethought that we would we've
improving this live AI bit.
We would Add to the add indissatisfaction, about six
percent, about eight percent toretain months, about five
percent to engagement and alsocosts reductions over the time,
(09:54):
around three percent at least.
And On the networking platform.
I Let you go for that becauseit's I.
Merijn van Buuren (10:05):
Yeah, for sure.
I think it was quite obviousthat they use the networking
mainly to create connectionsbefore and after the event,
which is very important.
You want to make sure thatpeople know each other or have a
feeling they know each other orwho to talk to at the event
Before it gets started, andafter you've connected and meet,
met them in person, you canthen keep connecting, keep
(10:28):
networking after the event.
When you have established thatin person connection.
However, there was quite a biggap in terms of On-site.
What do you provide them interms of technology that can
enhance that user engagement,that attendee satisfaction and
the retirement within the eventitself?
(10:48):
And their Most networkingplatforms also provide you with
an event application application.
Here, an event application canadd a lot of different use cases
, but mainly just incorporatingthat AI options you just
mentioned, so you don't have togo to a separate app.
Everything is in one.
You can see that in these, butalso at the event, get a
(11:12):
recommendation in terms of hey,you should meet with this
particular person and then havethat facilitated within the app
to meet the right person at theright time, so it's easier to
find those people and thereforealso increase the engagement and
the interaction during theevent itself.
That's where, as I mentioned,most platforms already have that
(11:32):
feature inside of their techcapabilities, so you don't have
to go and find a new platform.
You can just talk with theplatform you're already in
business with and ask them toadd different features so you
can actually meet your attendeesnot just before and after the
event but also during the event.
In this case, it's estimatedthat the attendee satisfaction
(11:54):
will go up with about 7 percent,retainment, 5 percent,
engagement, 15 percent, becauseduring the event they have a lot
more tools to engage with eachother, with the event, with the
content there.
We also went into cost a bit.
I will dive into that deeper,but just to give you a broad
(12:16):
example on how you can use thosedifferent costs in combination
with those goals to actuallyunderstand which tools, which
options you should go for,because only implementing what
you have already is just thefirst step.
I think, bogdan, we are bothvery much aware of all the
different possibilities that areout there.
We wanted to limit it a bit inthis case to the specific goals
(12:39):
that they have.
I know that there's a lot moreoptions out there, but in this
case we had a few things thatwere missing and, bogdan, maybe
you can dive into the first one.
Bogdan Maran (12:51):
Our list says that the first one is task
management to a certain degree,which is quite important because
, from an operationalperspective and I let you do
that because I want to do thefun ones One of the fun ones
that came up was smart contractsfor event agreements, From the
perspective of using blockchainor technical DLT technology to
create transparency when itcomes to what contacts you have
(13:14):
with your suppliers and withyour stakeholders, so they know
exactly what's happening interms of how many people are
flying, what ways you're doingand also about workflow and how
diverse your workforce is.
That can give you a lot onbuilding trust, On building
trust with your stakeholders,building trust with the
(13:36):
attendees and getting better atwhat you're doing.
It definitely helps with theoperational side and I'll let
you take this one.
Merijn van Buuren (13:45):
Yes, indeed, as we mentioned in the goals, a
big part of that was costefficiency 99% of the time.
That's when you start lookingat the operational side.
You mentioned task management.
Let's not name too much names,but I think we are all aware of
a tool called ASANA, forinstance, which is a great tool
(14:06):
that allows you to standardizeall your tasks to make sure that
your whole team understandswhat's going on in different
departments.
You can communicate amongstthose tasks, but it also allows
you to set up standard operatingprocedures.
Correct me if I'm wrong, butfrom what my experience has been
, we as event professionals lovestandard operating procedures.
Loving them is one thing, butmaking sure everyone is aware of
(14:31):
them, and especially in theonboarding of new people on your
team, if you have to teach themthat step-by-step process, it
can be quite resource-intensive.
How about you just automatethat, have one template that you
obviously iterate on during thetime, but then you only have to
create it once?
The moment they get onboarded,they get included into that
(14:54):
project.
They see all the steps theyhave to take.
There's explanation there.
That's going to save you a lotof cost over time.
Plus, it makes sure that allthe steps that you know are
essential for that attendeesatisfaction, for that
engagement, are covered 100%,because otherwise it's not
ticked.
The box is not ticked and notthe rest of the team is aware
(15:17):
that it's still missing.
So therefore it also lowers theamount of mistakes that you
could make in this particularuse case, where that doesn't
just only reduce the cost but italso allows you to organize a
better standard of qualityacross all your events.
The same is true for CRM and abit more into the resource part
(15:43):
of things, in this case a lot oflogistics part.
If you're aware of the ERPsystems or the enterprise
resource planning tools, theyallow you to really understand
every aspect of your eventthat's going on in terms of the
resources that are involved, andthat's not just your team,
that's also the accommodation,the amount of rooms that are
(16:04):
running out, the amount ofrequests that people are asking
for.
And if you're not an enterprise, don't worry about it, because
you can also make what we liketo call a mini version.
Often that is a customizedversion and there's a lot of
solutions there as well, butthat allows you, in combination
with your task management, withyour CRM, to really optimize
(16:26):
your operations side of things.
Well, I think.
Bogdan Maran (16:29):
Thank you, for talking about integration and
automation.
To a certain degree, yes,because it's very nice to have a
task management in SOP and welive in Kasana and we've worked
with Kasana quite a lot andwe've integrated Kasana with
CRMs, and the efficiency and theopportunities there are huge
from understanding the whole UXand having a big bird's eye view
of the whole picture all theway down to attend the
(16:51):
satisfaction and optimizing thedata flow between different
technologies is absolutelycrucial, as much as it's crucial
to keep everybody engaged.
And I don't know if I want towrap up with the gamification on
workshops.
I just want to add there thateverything that you do and
everything that you measurebecause you're talking about
(17:12):
integration and automation islinked to data Data and one of
the most important data that youcan capture from your audience
is behavior analytics.
If you're going to have themsit down on a chair all day and
listen to talks, they're notgoing to behave very nicely and
they're not going to do anything.
So the more interactive youmake it all the way from letting
them save bits of text live orgamifying that workshop it will
(17:34):
give you better data to optimizethe flows better and it uses
those integrations and workfloweven better, all the way down to
integrating your To the appsand event technology that you
use.
And can I say the Can I do thedrone thing because I really
liked it, and then we can moveon to the next one because we're
flying with through it and,just to add, entertainment is
very good because at the end ofthe day, you want to leave them
(17:56):
with a very good sense in theirmouth, not just the food, which
has to be good.
Our final thought, or my finalthought, was a drone show, light
show at the end, because you'reusing technology.
That's kind of technology.
You're using AI, because thosedrones use AI and they are
integrated with everything andyou can create content and you
can see the interactions and youcan measure that and make
everybody happy.
And I think we, judging on time, we can jump on to the next one
(18:22):
if we If I haven't forgottenanything here- no, I think
you're absolutely right in termsof drones or anything
entertainment related.
Merijn van Buuren (18:30):
It's not just for that moment, to make it a
great moment, but also createsomething that people want to
share and make sure that otherpeople are aware of that event
that they missed out on, createsome FOMO and ensures they come
back next year to see what elsecrazy you came up with that's
going to blow their minds.
In terms of the Before we jumpinto the next one, I want to
(18:53):
briefly highlight the kind oflast step that we go through in
a process of assessing aspecific case, because a lot of
that is also about crunchingnumbers, and here we gave some
examples in terms of the exactgoals they had in mind that are
measurable, that you cancompletely justify.
(19:14):
You make an estimation on theimpact a specific tool has.
You make an overview of all thetools that you could use and
solutions, from AI to drones toCRM systems, all those different
parts.
You estimate the cost and youobviously have a budget and
that's where you can crunch thenumbers, as in Look at the goals
(19:35):
you have.
Let's say there are four goals.
Which one is the most importantgoal for you and in this case
it was attendee satisfaction wasthe one that came out on top.
Then look at all the tools.
You wrote down estimated impactthat those tools will make on
your event and more or lesscrunch the numbers, see which
(20:00):
combination of tools willachieve you or bring you the
desired result within yourbudget.
You can have a look at theimpact they have on the other
goals as well, but focus firston your main goal, because
that's the first, most importantthing.
Happy to share that examplewith you.
Actually, we worked out thisuse case in a bit more detail,
(20:22):
so I'm happy to also providethat in a slide that how we did
it last time.
Bogdan Maran (20:29):
You did catch up with a small budget.
I think the ERP won because itadded the most value to their
main goals.
Second, but very close, was theCRM, and then you went into the
optimizing both.
I think we're talking about ayear worth of work for hitting
(20:50):
the goals and overarching thegoals.
Yes, you did quite a lot ofwork on this one.
Merijn van Buuren (20:58):
In this case, within the budget, everything
was possible, all the goals wewere able to achieve or
overachieve Within a year time.
There was also when they wantedto achieve those goals.
It never is like, hey, I havethis goal, I want to achieve it
tomorrow, so it's always a bitlonger term.
In the next case it's actuallymore a bit shorter term, like
six months, but that depends.
(21:20):
Then you have to make sure thatacross that year you always
keep analyzing, collecting thedata so you can improve and
steer where needed.
If something is overachieving,that's amazing.
If it's underachieving, why isit underachieving?
That's obviously in a wholeother topic, so let's not dive
into that too much.
But maybe we can go to the nextuse case and explain a
(21:42):
different pain point in thiscase.
Bogdan Maran (21:44):
The next one is a slightly larger organizers.
They are in the trade showbusiness.
They have a few shows over theyear, specifically large-scale
trade exhibitions focusing onvarious verticals.
They are already using sometechnology in terms of the use
translation interpretation forreal-time communications, RFID
(22:06):
tracking for visitor engagementat booths, specifically
analytics software for exhibitorROI assessment post event, and
their pain points were in termsof accommodating and enhancing a
diverse international audiencewhile providing exhibitors with
detailed insights into boothperformance.
(22:26):
They are also seeking moreeffective ways to enhance global
participation and exhibitorsatisfaction.
Again, I'll go back to you withthe generic wishes to
measurable goals, which I reallylike.
Merijn van Buuren (22:41):
Again here they mentioned a more diverse
audience.
That's obviously audiencediversification and in this case
their specific goal is to addfive new ICPs or IAPs, depending
if you want to call it idealcustomer profile or ideal
attendee profile to expand onthe different types of attendees
(23:02):
they attract.
Enhancing global participationis again attendee participation,
as we saw that in the last oneas well.
In this case they wanted toimprove that by 15%.
Detailed booth performanceinsight they kind of mentioned
it as well in the last part.
It's mainly exhibitorsatisfaction and they want to
have a better satisfaction ratewith their exhibitors.
In this case, also 15%.
(23:25):
We're going to skip step threeagain.
Bogdan Maran (23:29):
We presume that they are correct and they're
going to go with them and don'tdo the workshops and the mirror
boards and it says what'sworking and what we can improve
on and add what's missing at thefun bit from that perspective?
Merijn van Buuren (23:44):
Absolutely.
Yeah, let's dive with what theyalready had.
They are tracking visitorengagement and in this case,
through RFID chips, which isamazing.
It's a very good step in termsof what you can achieve, but
it's quite basic.
Just like in the last example,this is the basic use case of a
tool that has so much morepotential and, especially in
(24:07):
this case, you cannot justmeasure it for tracking that
visitor engagement in general,but use it for visitor flow,
dwell time, interaction patterns, see how long they stay at the
booth.
That also ties back to the goalof, obviously, the exhibitor
satisfaction and making sure youcan actually show them the data
(24:29):
that is behind it.
But you can even take it a stepfurther and link that to IoT
devices.
Think about smart badges, thinkabout even cameras.
Making sure that you doubleverify or add additional data to
the data.
You have to make sure it's aslegit as possible, that it
(24:49):
really tells the story that ishappening, other than it takes
one point of data and you stillhave to make some assumptions.
You can add different layers tothat tracking to make sure you
collect all the data that youneed.
Bogdan Maran (25:03):
Obviously, this is a big part for you as well In
terms of optimizing data, but inthis case quite crucial in
terms of analytics not to do toomuch on it, but it's she data
into, data out, and if it's notreliable or something fails with
things happen all the time,having two sources is more
accurate than having one.
(25:24):
Don't forget to integrate thembecause otherwise is going to be
a nightmare to manage.
Especially at this size, iswhen you have 10 to 20,000
people coming to a show.
Anything that goes over 500,I'm not even talking about 10 to
20,000 people trying to do that.
So it's crucial from thatperspective to have to optimize
this, both this integration andoptimize the analytics in terms
(25:47):
of real time, actionable data soyou can actually react on the
spot of what's happening in the.
Among others, rfids can giveyou that, and then you split
this in terms of stakeholdersand exhibitors, sponsors,
locations, extra events that youhave, satellite events that you
have around, and startmonetizing those and
(26:08):
transforming them into abusiness case by taking that
data, curating it for a specificstakeholder and making them
happier way happier, we hope.
Merijn van Buuren (26:17):
Way happier, absolutely, especially real time
data.
It's such a big potential forthe event industry.
Let's speed it up a little bitbecause we're applying to time
in terms of what's missing like.
For me, a big one is thevirtual companion.
Obviously always at thatvirtual component.
I keep saying it, but maybe wehave some time in the in the
(26:38):
next use case to dive in deeper.
So let's skip that one for now.
I think, optimization is one wetalk about.
I think you have a bit morespecific specifically around
omni channels.
Bogdan Maran (26:51):
so outside our bubble and we know in event
industry is kind of back atleast five years, if not more,
in terms of technology adoptionOutside this, in marketing, in
marketing and they are talkingabout Omni channels in terms of
targeting people across theiruser user journey and not
necessarily specifically, andunderstanding what's happened.
(27:12):
That's the idea of omnichannels.
I had to understand whathappened when they landed on
You're initially on the landingpage or they registered all the
way to the engaging with contentat the end, which it's all
about a testing.
It's just adding an integratingchannels and but it's all about
that and participationincreasing and participation and
(27:34):
engagement and also making surethat you have the
diversification from the fromthat and the perspective that
you want and you're looking for.
Merijn van Buuren (27:44):
Absolutely well, and then, obviously, you
have to crunch the numbers again.
Yes, we had a small one wewanted to touch upon as well,
but I do see that time has fly,fly and fly flown by, and I also
know that you unfortunatelyhave to to run, yes, another gig
today.
I'm happy to answer any otherquestions, or maybe a specific
(28:10):
use case.
I hope you to also dive intothe, the last use case we still
had.
Let's see where it goes, but Ithink for now, you, you, will
have to let us go.
Bogdan Maran (28:21):
Yes, I will have to let you go very soon.
And last use case was thesports event manager thing,
which we it's a long and longfavorite subject of me,
specifically around massparticipation sports, because
you can do so many things andit's all about that's where
personalization comes in placebecause, unlike other sports
(28:41):
events, or you do a team or youdo you have two teams and you
like a team.
You have Ten thousand peopleand you have to pick one and
make sure that everybody followstheir individual ones.
And we had a conversationbefore the show no stealing
about the petri did a couple ofyears ago.
Where you can, you can trackbased on wearables and number
recognition.
You can track a specificathlete and fruit app.
(29:03):
If, for example, if you're, ifyou're running because I'm
definitely not into the sportsbit and doing marathons I'll put
you into that place and I'msitting down and having a beer
and what's your on the app, Ican actually follow you around
on smart cameras and see exactlywhere you are, understand your
race course, you where you are,see the go down all the way to
bio metrics.
If I want to, because I knowyou and I can you can be
(29:23):
approved from that perspective,but have that absolutely
personalized experience and thatkind of covers everything from
blockchain to tracking, to facedetection, to number recognition
, to integrations, to apps, to Ican dissatisfaction,
interactivity and everythingelse in between.
But on that note I'll wrap up.
I'll I need to shoot for an onsite with the Client, which
(29:46):
happens on Tuesday from time totime, and it's been a pleasure.
I'll see you next Tuesday andI'll let you, marijn, take over
to the last case, answer all thequestions and I'll just be
cheeky to reply on the chat onthe way to the bus.
Merijn van Buuren (29:58):
thank you very much Bogdan, and it was a
pleasure having you and lookingforward to the next one for
those still watching.
I'll be here to answer anyquestions and haven't seen much
questions in the chat yet.
Nevertheless, we have kind ofthree options, because I do see
there are still quite somepeople and thank you all for
being here live, obviously.
(30:19):
So I think we can either diveinto that last example, type one
, in the chat, if you would likethat, if you have a specific
use cake, or that question typeof two.
We can also slowly wrap up.
Before we, however, do that, ifthat is the case, make sure to
stay for one more minute,because we do have a free gift,
(30:41):
as we did last time as well.
So that might be worse yourwell or will be worse your well.
I think it can also be linkedin.
So, unfortunately, if I haven'treplied to your message or
haven't seen it, linkedin isn'toptimized for chat and in that
case we might actually have toswitch to another tool soon or
to add a tool on top of thatwhere you can actually Ask all
(31:04):
your questions and comments andwe can actually see all of them,
because I can see half of itBook then can see half of it.
It's quite hassle, but Ihaven't seen any new comments
coming in, so I think we'll keepit to the time.
I know we promised half an hour, so we're already a little bit
over, but, as I mentioned before, we really close off this
particular event.
(31:26):
Bogdan and I decided that itwould be good to give you all an
opportunity to get anassessment like this to walk you
through your specific use case,and in order to do that, we
decided like hey, instead ofdoing this as a painting, let's
get you the whole experience forfree.
So we're offering free consultsfor everyone who would benefit
(31:47):
from this.
So if you need help withassessing which technology you
need, if you need specific helpwith finding out which tools you
already have that you canoptimize, how you can tangle
that into your strategy, if youneed buy in from your internal
stakeholders, if you need tofigure out how to manage your
(32:07):
budget those are all things, andobviously the optimization and
scaling part, which we love,that we would love to help you
with, and at the moment, wedecided let's just do that for
free.
So I'll add it to the chatright now An actual link where
you can schedule a free consult.
It will either be with me orwith Bogdan, depending on who
(32:29):
you get it's around Robin thingbut both of us will be more than
happy to help you out.
And, yeah, with that, make sureto join in next week, because
we will be giving a bit moreinsights in terms of industry
events and how you can createtech expectations and how you
can over exceed them.
How can you integrate eventtechnology within that industry
(32:53):
event.
Showcase the differentpossibilities we have.
We're going to discuss theimportance of having high
quality technology on display atindustry events, considerations
for selecting and showcasingtech solutions that are
innovative, user friendly andcapable of enhancing the event
experience, examples ofsuccessful tech implications and
much more.
(33:13):
So that's something to lookforward to.
If you would like to watch thisepisode back, or if you cannot
make it next week, know thatwe're also here on YouTube,
spotify, apple podcast.
Wherever you want to listen tous, if it's video or just audio,
make sure to subscribe.
Follow us there so you can havea quick check back in terms of
(33:34):
what we actually said.
Obviously, you can also connectwith both me and Bogdan here on
LinkedIn.
We're always happy to help youout with all your event tech
questions.
Yeah, without further ado.
I don't see any new commentscoming in, so either LinkedIn is
broken or you all have had your.
You've had enough eventtechnology for today, and then
(33:57):
we will be more than happy towelcome you next week.
Thank you all so much for beinghere.
We really appreciate it.
We can't wait to meet you inthe next one.
Have a good day.
Bye, everyone.
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