In 2025, Spotify joined forces with Universal, Sony, Warner Music Group, and Merlin to launch “artist-first” AI tools — promising innovation without erasing authenticity. But can technology and creativity really coexist?
In this episode of CUERATED, we dive deep into the tension between human craft and algorithmic creation. From Spotify’s 75 million-track purge to viral AI bands like Velvet Sundown, the industry is at a turning point: authenticity has become music’s most valuable currency.
This episode unpacks how artists, labels, and fans are redefining what “real” means in the streaming age.
🎙️ Season Theme: The Age of Authenticity — Finding What’s Real in an Artificial World
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You can now find a video version of this episode through Spotify, YouTube, and on social.
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