In this episode of CULINARY MECHANIC, host Simon Zatyrka sits down with Alfredo Miro, a fast-food industry veteran and current leader at Baker's Drive-Thru. From his early days at Carl's Jr. to executive positions at Wendy's and consulting roles with major brands, Miro shares his journey through the QSR industry. The conversation reveals the fascinating history of Baker's Drive-Thru, founded by Neil T. Baker in 1952, and its influence on iconic brands like Taco Bell and Del Taco. Miro discusses the company's innovative "twin kitchen" concept, their plans for franchising in 2025, and his philosophy on execution and customer obsession in the fast-food industry.
With over 20 years in the restaurant industry, Alfredo Miro has worked with multinational billion-dollar QSR Brands Like Wendys Intl. Developed smaller regional chains (Chronic Tacos, Farmerboys), and has played various consulting roles for other emerging brands like Five Guys, and Menchies Frozen Yogurt. He's led both franchisor and franchise owned organizations, proudly states he's worked every position in restaurants. Now entering his 3rd year with a Southern California fan favorite Baker's Drive Thru, Alfredo has led this 70-year-old organization from a local family owned and operated restaurant group, to an emerging brand on the verge of transitioning into the world of franchising. He is an adamant ambassador of driving results through inspiring and motivating leadership.
Connect with Alfredo
Bakersdrivethru.com
LinkedIn: www.linkedin.com/in/alfredo-miro
Connect with Simon
Email: simon@culinarymechanic.com
Book a Call: https://calendly.com/culinarymechanic/connect
Website: https://www.simonsez.me/
If you're interested in Starfish: https://www.usestarfish.com/
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