S2 E5: The LA Lakers

Tim Harris, the President of a multi-billion dollar brand, speaks to us about culture and shares the story of his mailroom guy. There is so much to be learned about how cult brand leaders emphasize culture and how they treat their people. The LA Lakers’ success teaches us the importance of catering to your current customers, as well as treating your people on staff. There are benefits to focusing more energy on those groups over prospects, but it is customers and staff who can evangelize your brand and bring other people into your fold.  While Tim is exceptional, he is representative of the caliber of humans who run some of the most beloved brands on the planet. Their organizations are loved for a reason, and it’s because of the people like Tim who call the shots. Learn more at CultBrandSecrets.com