In the 46^th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen and Julie Masson are joined by Lacey Graverson, Senior Manager of Brand and Strategic Communication at the Ewing Marion Kauffman Foundation. Together they explore how to steward a major nonprofit brand through strategic alignment, clarity, and consistent messaging. Lacey shares her career path into PR an...

In the 45^th episode of CultivatED Marketer – your go-to marketing professional development podcast – host Brent Bowen explores how AI is reshaping careers and redefining the PESO model (Paid, Earned, Shared, Owned). He lays out how AI is mediating distribution, accelerating content velocity, and shifting measurement toward predictive performance.

CultivatED Marketer Ep. 45 —  How AI Is Transforming the PESO Model

In the 44^th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Julie Masson, and Matt Tidwell, PhD, are joined by Mary-Catherine Reinert, Founder of Fortissima, a firm specializing in multi-sensorial marketing for boutique hospitality and lifestyle brands. Packed with marketing career advice and marketing industry insights, this episode challenges conventional thin...

In the 43^rd episode of CultivatED Marketer … your go-to marketing professional development podcast, hosts Brent Bowen and Julie Masson, are joined by Ashley Dennison, Founder and CEO of CommsConsultants.com to discuss practical marketing career advice for professionals considering a transition into consulting, along with insights into building a sustainable independent business. Hear real-world insights from indust...

In the 42^nd episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson, are joined by Mike Farag, CEO and Chief Strategy Officer at Fervor, an award-winning strategic marketing agency. Mike shares his journey from the corporate world to building a purpose-driven career, offering powerful insights into...

In the 41^st episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD, are joined by Jonathan Mast, a Kansas City-based marketer who transitioned from digital and social media marketing to event marketing. Jonathan discusses the evolution of event marketing, particularly in the age of AI, and provides valuable tips...

In the 40^th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD, are joined by Kim Derrick Rozdeba. Derrick shares with us about his impressive journey of over 30 years, insights into building iconic Fortune 500 brands, and his recent foray into fiction with his debut novel. We cover a variety of topics inclu...

In the 39^th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson, are joined by Purna Virji, Principal Consultant of Content Solutions at LinkedIn. Together, they delve into practical strategies for sharing thought leadership on LinkedIn, optimizing content creation, and leveraging the platform ...

In the 38^th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD, explore public service communications with our guest, Jazzlyn Johnson, Director of Communications for the Jackson County Prosecutor’s Office. She offers invaluable insights into professional growth and the transition from journalism to pub...

In the 37^th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson share the most powerful takeaways from recent guests — covering crisis communications, leadership, social media strategy, and professional growth. Together, they reflect on past guest conversations, offering listeners valuable less...

In the 36^th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson sat down with Valerie Morrow, Director of Social Media at Dairy Farmers of America. Valerie is a seasoned social media leader with nearly 15 years of experience, and explores with the group how marketing communications strategies c...

In the 35^th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD are joined by PR legend Fred Cook, former CEO of Golin and current director at the USC Annenberg Center for Public Relations. He offers invaluable insights into leadership qualities he experienced through his remarkable career, and shares his exp...

In the 34^th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson sit down with Amy Whitfield, a communications and crisis communications specialist who frequently works with churches and faith-based organizations. Amy’s journey into crisis communications was u...

In the 33^rd episode of CultivatED Marketer—a professional development podcast for communications professionals—hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson welcomed Lynn Zimmerman, CEO and Chief Strategist of Swing Communication. With over 25 years of experience in internal communications and change communication, Lynn shared valuable insights on managing change strategically and how effective marketing communi...

In the 32^nd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, are thrilled to introduce Julie Masson, a dynamic new voice and our newest co-host. With over 15 years of experience in the nonprofit sector, Julie brings a fresh perspective on career development and nonprofit communications. Her journey to becoming a fractional Chief Communications Officer and her deep-rooted passion for helping missio...

In the 31st episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk about marketing, professional development, and more. They return from a hiatus to discuss job hunting tips for new graduates and job seekers, recap the IABC World Conference in Vancouver, and tease upcoming changes to the podcast. The latter includes a new host and a lineup of exciting guests Fred Cook and Lynn Zimmerman.

In this 30^th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, together with Dr. Cory Scheer, Founder and CEO of TrustCentric Consulting, to delve into the intricate world of organizational trust. The discussion covers the pervasive decline of organizational trust, and the importance of co-creating organizational values. They also delve into the impact of toxic workplaces on employee retention and ...

In this 29^th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, together with Martin Waxman, Associate Director at the Future of Marketing Institute, delve generative AI at the KCIABC BCS Summit. They cover the benefits of generative AI for marketers and communicators, while also addressing significant considerations including ethical considerations, the impact of AI on authenticity in content creat...

In this 28^th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, about marketing, professional development, and more. In this episode, they delve into a variety of topics, ranging from personal updates to highlights from the recent Business Communicators Summit (BCS) event.