CultivatED Marketer

CultivatED Marketer

Grow Brand YOU

Episodes

August 25, 2022 23 min

In this 20th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, sit down with Brad Whitworth, SCMP and IABC Fellow, at the IABC Conference. Brad Whitworth is a thought leader, lecturer and author in organizational communication. Throughout this episode, we discuss different certifications that can help you excel in your career. 

Brent and Matt talk with Brad Whitworth, communications thought leader. Brad discu...
  • Share
    Mark as Played
    Welcome to CultivatED Marketer …

    In this 19th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Darcy Eikenberg at the IABC World Conference 2022. Darcy Eikenberg helps high performance leaders and teams manage through constant change with more clarity, confidence, and control. Throughout this discussion, we talk about how to control your situations and your mindset throughout your career.

    Before t...
  • Share
    Mark as Played
    Welcome to CultivatED Marketer …

    In this 18th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, sit down with Dan Gregory at the IABC Conference. Dan Gregory is the co-founder of The Behavior Report, a coaching program that teaches what moves us, what drives us and what lifts us. Throughout this episode, we discuss human behavior and how to apply it to your marketing strategy.

    CultivatED Marketer Ep. 18 — Da...
  • Share
    Mark as Played
    Welcome to CultivatED Marketer …

    In this 17th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat about the upcoming episodes of the show. They cover what has been happening over the hiatus the show has taken, IABC World Conference where they will both be in attendance, and future guests they are hoping to get on the show.

    CultivatED Marketer Ep. 17 — Next Phase

    Brent and Matt talk about IABC World Confere...

    Share
    Mark as Played
    December 29, 2021 40 min

    Welcome to CultivatED Marketer …

    In this 16th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Eric Hughey. Eric is the founder of the GenWhy Leaders Podcast, which he started to inspire fellow millennials to become the next generation of business leaders and entrepreneurs. Eric is also the owner of Vessel Media, which guides publishers and media brands to new revenue streams through the monetiz...

    Share
    Mark as Played

    Welcome to CultivatED Marketer …

    In this 15th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Danielle Bond. Danielle is the Chair of the International Association of Business Communicators (IABC). Danielle lives in Melbourne, Australia, where she is the CMO for Aurecon in addition to her role in the IABC. We discuss the IABC, professional development organizations, and assembling the right tea...

    Share
    Mark as Played

    Welcome to CultivatED Marketer …

    In this 14th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, bring part two of their chat with Jessica Best, Vice President of Data-Driven Marketing at Barkley. In part two of a two-part discussion, we discuss tips Jessica has for becoming a speaker, her involvement in the Kansas City community, her work with KCUR, and what qualities she looks for in a teammate.

    If you ha...

    Share
    Mark as Played

    Welcome to CultivatED Marketer …

    In this 13th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Jessica Best, Vice President of Data-Driven Marketing at Barkley. She leads a team who drives customer-centric marketing through data-driven analytics and insights — with a spectrum of clients from Dairy Queen to Planet Fitness. Jessica is a world-renowned expert who has spoken about email marketing in...

    Share
    Mark as Played

    Welcome to CultivatED Marketer …

    In the 12th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, bring part two of their chat with Kristen Majdanics, Senior Vice President of Firehouse Subs. In part two of a two-part discussion, we discuss attributes of a good team member and the different experiences between working in an agency vs. an organization. They close the discussion with a great case study: where y...

    Share
    Mark as Played

    Welcome to CultivatED Marketer …

    In this 11th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kristen Majdanics, Senior Vice President of Marketing at Firehouse Subs. While she currently leads a team of 20 marketing professionals and provides support to more than 1,200 restaurants, Kristen worked for more than a decade at agencies in the Kansas City and Chicago areas. She graduated with a journ...

    Share
    Mark as Played
    In this tenth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Grant Gooding -- part two of a two-part conversation. He’ll share his distinctive approach to hiring as well as his alignment with community and cause in part two of this interview.
    Share
    Mark as Played
    In this ninth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Grant Gooding, CEO of PROOF Positioning. In part 1 of a two part discussion, we talk emotional data and the use of fear in marketing.
    Share
    Mark as Played
    In this eighth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, aren't interviewing a new guest. Instead, they decide to take a reset, reflect on the guests they've had over the past six episodes, and look forward to what's coming up next.
    Share
    Mark as Played
    In this seventh episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mike Swenson -- part two of a two-part conversation. A veteran communication professional, Mike has enjoyed a multifaceted career as a broadcast journalist, a governor's press secretary, and founder and leader of a successful public relations firm that has produced ground-breaking work. His next act includes some voice and on-came...
    Share
    Mark as Played
    In this sixth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, speak with veteran communication professional and leader Mike Swenson in what’s part one of two conversations with Mike. In this first part, they chat cause marketing and the origins of Lee National Denim Day, how working on “cool” projects and the coasts don’t have to be synonymous and the state of marketing communications as a profession. Watch...
    Share
    Mark as Played
    In this fifth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk job searches, informational interviews, and developing new skills with Sports Illustrated's (and former Awful Announcing podcast host) Ben Heisler
    Share
    Mark as Played
    In this fourth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, wrap up their discussions from the 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with Angie Pastorek, University of Kansas Program Director and Lead Faculty member for the master’s degree in organizational communication. Her teaching and research interests center around organizational culture and communication practices, me...
    Share
    Mark as Played
    In the third episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, release one of their series of three discussions from 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with LandaJob's Kathryn Lorenzen about the importance of networking and obtaining a master's degree because of the rate and degree of change in marketing.
    Share
    Mark as Played
    In this second episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, kick off a series of three discussions from 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with conference keynote speaker, author, and Co-founder of Calendar.com John Hall about staying top of mind and building authentic relationships.
    Share
    Mark as Played
    April 10, 2020 26 min
    In the first episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, introduce themselves and the show. They talk about why they started the podcast: to help other marketers and themselves with the ever-changing world of marketing professional development. In addition, they’ll regularly bring on guests to showcase exceptional individuals and work being done in the new Midwest of Kansas City and beyond.
    Share
    Mark as Played

    Popular Podcasts

      If you can never get enough true crime... Congratulations, you’ve found your people.

      Serial

      Serial is a podcast from Serial Productions, a New York Times company, hosted by Sarah Koenig. Serial unfolds one story - a true story - over the course of a whole season. The show follows the plot and characters wherever they lead, through many surprising twists and turns. Sarah won't know what happens at the end of the story until she gets there, not long before you get there with her. Each week she'll bring you the latest chapter, so it's important to listen in, starting with Episode 1. New episodes are released on Thursday mornings.

      Stuff You Should Know

      If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

      KILLED

      For every story that runs, countless others are killed before anyone gets the chance to read them. KILLED reveals the true stories behind reporting that was once considered too dangerous, too fringe, too…SOMETHING…by the media. With help from some of the biggest names in magazines, Justine Harman brings dead stories back to life.

      The Official Game of Thrones Podcast: House of the Dragon

      Welcome to the Official Game of Thrones Podcast: House of the Dragon produced by HBO Max and iHeartRadio. This show is the go-to audio destination to unpack and discuss everything Game of Thrones for casual and die-hard fans alike, starting with the new HBO Original series, House of the Dragon. Join our hosts Jason Concepcion (X-Ray Vision) and Greta Johnsen (WBEZ's Nerdette podcast) every week as they share insights, fan questions, exclusive interviews with the cast and crew, and a whole lot of thoughts and opinions. It’s the only podcast with the inside scoop on all things Game of Thrones. It is also produced in association with Crooked Media.

    Advertise With Us

    For You

      Music, radio and podcasts, all free. Listen online or download the iHeart App.

      Connect

      © 2022 iHeartMedia, Inc.