Staff-Led Community Outreach That Works (Halle Pardun)

Send us a Message

In this Culture Byte episode of Culture Change RX, Sue Tetzlaff engages in conversation with Halle Pardun (full time hospital Marketing Director and part time Capstone Coach) about the importance of community mindedness in community hospitals. They discuss the role of an employee-driven community team, employee volunteerism, intentional marketing strategies, and their Quest for Excellence initiative aimed at improving and growing healthcare services. Halle shares insights on how to effectively engage employees and the community, the significance of word-of-mouth campaigns, and plans for furthering their community outreach.

• Engaging employees leads to fresh ideas for strengthening community relations.
• Intentional marketing strategies are crucial for effective outreach.
• Word of mouth is a powerful tool for community awareness of existing and new services.
• Collaboration across departments enhances community efforts.
• New employee orientation is key to introducing community initiatives and opportunities for employees to contribute.
• Community teams can significantly impact hospital reputation.
• Healthcare marketing is about connecting with the community. 

Capstone helps rural hospitals be the provider- and employer-of-choice to keep care local and margins strong. Learn more via a complimentary consultation call. Schedule at:  CapstoneLeadership.net/Contact-Us

Hi! I’m Sue Tetzlaff. I’m a culture and execution strategist for small and rural healthcare organizations - helping them to be the provider and employer-of-choice so they can keep care local and margins strong.

For decades, I’ve worked with healthcare organizations to navigate the people-side of healthcare, the part that can make or break your results. What I’ve learned is this: culture is not a soft thing. It’s the hardest thing, and it determines everything.

When you’re ready to take your culture to the next level, here are three ways I can help you:

1. Listen to the Culture Change RX Podcast
Every week, I share conversations with leaders who are transforming healthcare workplaces and strategies for keeping teams engaged, patients loyal, and margins healthy.

2. Subscribe to our Email Newsletter
Get practical tips, frameworks, and leadership tools delivered right to your inbox—plus exclusive content you won’t find on the podcast.
📩 Subscribe here

3. Break through to the next level of greatness in your organization with help from my team and me.
When you’re ready to be the provider and employer-of-choice, we’ll help you implement proven frameworks that strengthen culture, improve experience and ensure your organization thrives.
You can email me at [e-mail] and put “BREAKTHROUGH” in the subject line and I’ll get you all the details.