All Episodes

February 25, 2025 59 mins

Most people live a life filled with regrets.  Boldness is the solution, and fortunately, boldness can be learned.

Today’s guest is Fred Joyal, CEO of TruBlu Social Smiles, a video testimonial platform. Fred is a bestselling author, international speaker, and entrepreneur. He co-founded the most successful dentist referral service in the country, 1-800-DENTIST. His latest book, Superbold: from Under-confident to Charismatic in 90 days, is a Wall Street Journal bestseller. He once beat Sir Richard Branson in chess and was also a question on Jeopardy. He is an avid cyclist, a below-average tennis player, and an even worse golfer.

You’ll hear how Fred knew he had to become bold after missing too many incredible opportunities, including in love and relationships. He’ll give us the PRIDE steps to improving your boldness muscles, how to do ‘drive-by compliments’, and many examples of how managers and bosses can become better leaders using boldness to give feedback (good and bad!) “in the moment.” Amazing things happen when you’re bold, so give it a try! 

Tune in and subscribe to future episodes of The Culture of Leadership.

Discussion Points

  • Confidence is a feeling, boldness is an action
  • How Fred taught himself to be bold after too many missed opportunities
  • Starting 1-800-DENTIST
  • Fred’s missed opportunities
  • Being bold shifts focus - from self to others, and lifts others up
  • Leaders should utilize boldness - by responding “in the moment”
  • Boldness is a mindset problem, it’s not genetics
  • Feedback and boldness
  • The PRIDE Steps to Boldness: Preparation, Relaxing, Insight, Dosage, Everyday action
  • Drive-by compliments
  • Firing employees - do it sooner than later, be bold!
  • Tips on approaching celebrities
  • Nothing ‘bad’ happens - unless you label it as such
  • Learn young to stop worrying about what strangers think
  • Fred’s hopes for leaders - lead by example, and uplift your employees 
  • Have an impact on people in your world by being bold - amazing, unplanned things will happen!
  • Boldness leads to confidence, not the other way around
  • 3 Key Takeaways: 
    • Leaders practice being bold
    • Leaders make others feel good
    • Leaders take action with bad employees

Resources:

Email Fred

Fred Joyal LinkedIn

Fred Joyal Website

Fred on Facebook

Fred on Twitter

Fred on Instagram

Fred on YouTube

Brendan Rogers LinkedIn

The Culture of Leadership Website

The Culture of Leadership YouTube Channel

The Culture of Leadership LinkedIn

The Culture of Leadership Podcast Website

The Culture of Leadership Facebook

The Culture of Leadership Instagram

-- LINKS --
(When available, we use affiliate links and may earn a commission!)

*** PRODUCTS WE LOVE *** (and use!)
✅ Check them out at https://thecultureofleadership.com/products-we-use/

*** BOOKS WE LOVE *** (and read!)
✅ Check them out at https://th

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.