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June 16, 2025 54 mins

What factors go into the recruitment process? What makes a good leader? Why does treating candidates with respect matter? These are some of the questions that we’ll explore in today’s episode. 

Today’s guest is Mark Purbrick. Mark is the Managing Director of Peoplogica. He has over 35 years of management experience, including 23 years at the General Manager or Chief Executive Officer level, as well as more than 30 years of board director experience for both private enterprise and government-controlled entities. Mark assists clients to make the right business and people capital decisions.

Mark has designed Innovative People Capital Solutions and has ensured that Peoplogica is at the forefront of people tests, assessments, and surveys. He specializes in the attraction, selection, and retention of high-performing talent. Listen to today’s episode to hear what Mark has to say about what high-performing talent looks like, how businesses can attract them, and what leaders need to be doing through the selection process.

Discussion Points:

  • Mark’s passions for attracting talent and for winemaking
  • An overview of Peoplogica
  • The types of business or leaders that seek Mark’s help
  • What a high-performing talent looks like
  • Consistency or inconsistency in the behaviors that high performers have
  • How a business can attract high-performing talent
  • What leaders need to do throughout the selection process
  • Treating candidates with courtesy
  • Tools that offer the best value in the interview process
  • The costs of getting the wrong person in the organization
  • What a company needs to do to retain top talent
  • Most effective tips for leaders
  • How much easier the Peoplogica tools make coaching conversations for leaders
  • The biggest bit of advice for attracting, selecting, and retaining high performing talent

Resources

Brendan Rogers Website

Brendan Rogers LinkedIn

The Culture of Leadership Podcast Website

The Culture of Leadership LinkedIn

The Culture of Leadership Facebook Page

The Culture of Leadership YouTube Channel

The Culture of Leadership Instagram

Peoplogica Website

Peoplogica Resource Centre

Mark Purbrick LinkedIn

Peoplogica LinkedIn

Mark Purbrick Twitter

Peoplogica Twitter

MultiRater Surveys Twitter


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