CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
Episodes
Tune in for an engaging conversation with industry leaders -- on the ground at the 2025 Cannes Lions Advertising Festival -- who are championing inclusive marketing, media, and technology in their work. AI conversations were omnipresent at the Festival and that, combined with these more turbulent times, shaped the context for the discussion and underscored that embracing people and cultures is more vital than ever. Our panel explor...
In this exciting episode, we dive deep into the dynamic world of sports with women who are leading the way as executives and journalists. Together, they bring unique perspectives on the vital topics of representation on and off the field, career advancement, and setting new standards for women in the sports industry. Hosted by Janelle A. James, Head Of Cultural Intelligence, Ipsos US.
Guests:
- Sandra Osayuki Idehen, Recent Global ...
This episode of CultureConnect focuses on the critical, innovative, and engaging role media plays in healthcare, shaping everything from practitioner care to patient outcomes. We delve into how it can transform education and access through connection and even entertainment. Our conversation includes a brilliant panel of experts including Dr. Chynna Steele Johnson, nationally renowned board-certified dermatologist and owner at Stee...
In this episode of CultureConnect, we explore the pivotal roles research and communications play in achieving greater access in healthcare. Join us as we speak with leading voices advocating and innovating through their work. Hosted by Janelle A. James, Head Of Cultural Intelligence, Ipsos US.
Guests:
Khadijah Ameen, Co-Founder and Director of Policy Research, BlkhlthJulia Rebouillat Clifford, Head of Strategy Operations North Americ...
In this episode of CultureConnect, we explore how technology continues to connect, disrupt, empower, and push boundaries in healthcare. From medical innovations to telehealth, there’s no doubt that technology is changing the lives of providers, patients, researchers, executives, and everyone in the healthcare ecosystem. Tune in as we speak with leading voices innovating in healthcare through their advisory work. We’ll also discuss ...
In this episode of CultureConnect, we explore the pivotal role greater access plays in the lives of consumers and patients today. Join us as we speak with leading voices advocating and innovating in healthcare through their work. We’ll discuss why focusing on underserved communities is not only the right thing to do, but also a catalyst for innovation that benefits everyone. Hosted by Janelle A. James, SVP, Ipsos.
Guests:
Nicole...
Inclusive marketing is a strategy that can help with everything from campaigns to community impact by creating content that reaches a wide range of people. It’s about more than celebrating diversity, it’s also about connecting, growing a business, innovating, and managing risks. In this episode of CultureConnect, we explore the impact of and operations behind inclusive marketing. Hosted by Janelle A. James, SVP, Ipsos.
Guests:
...
In today’s marketing world, it's no longer enough to simply reach audiences; we also need to authentically resonate with them. One way to do that is through storytelling. When it’s done well, this process not only shapes how we see ourselves and others, but also shapes how we see the future. In this episode of CultureConnect, we explore the impact of and operations behind inclusive storytelling and get some valuable insights ...
The widespread adoption of artificial intelligence and its potential are putting pressure on businesses to adopt the technology, sometimes before they’re fully ready. In the absence of regulation, business leaders have to figure out how to deal with AI bias and act responsibly without the guidelines they often need. In our 30th episode of CultureConnect, we’re diving into the critical topic of responsible AI as a catalyst for in...
Cutting-edge artificial intelligence applications are not only enhancing the customer journey, they’re also upskilling marketing, media, and product teams in the process. As the technology and options advance, AI is proving to be game changing for both brands and people as they navigate everyday tasks. On this episode of CultureConnect, we’ll discuss the challenges, impact and risks of AI implementation. Hosted by Janelle A. James...
Artificial intelligence is having a profound impact on all aspects of business including market research. AI is revolutionizing how we gather, analyze, and interpret data, providing unprecedented new capabilities and driving innovation in how brands connect with audiences. On this episode of CultureConnect, we’ll discuss the challenges, opportunities, and ethical considerations of integrating AI into research methodologies. Hosted...
Insight specialists help organizations understand their customers, so they can improve products, communications, strategies and marketing. On this episode of CultureConnect, we’re exploring careers in insights with a panel of experts from top brands, who have helped bring important perspectives and innovations to market, while amplifying diverse voices and experiences. Hosted by Janelle A. James, SVP Ipsos UU.
Guests:
Kathy Dini Jame...
Media organizations persistently lack diversity in its workforce, particularly at the top. At the same time, the industry is aware that representation can bring with it great numbers of consumers and more financial gains. On this episode of CultureConnect, a dynamic panel of executives discuss the paths they traveled to build their careers in media and advice for those who want to succeed in this ever-changing field. Hosted by Jan...
The U.S. technology industry has grown at a steady if not rapid pace, yet it lags when it comes to diversity in its workforce. The majority of its workers are white and/or male. On this episode of CultureConnect, we’re taking a look at careers in tech with a panel of experts who are doing their part to diversify this STEM field. Hosted by Janelle A. James, SVP Ipsos UU.
Guests:
Nicole Isaac, VP, Global Public Policy,...
In honor of women’s history month, CultureConnect is taking a deep dive into the advertising ecosystem and talking to some of the contemporary influential women on the front line of this creative and ever evolving field. From conceptualizing and developing some of the most memorable advertising campaigns to championing DEI, we’ll discuss what it takes to make it as a woman in advertising and break barriers in a male-dominated and ...
In honor of black history month, CultureConnect is celebrating black creatives in advertising. So much of their experiences include paving the way, creating spaces and conveying messages for those who have largely lacked representation in media and advertising. In this episode, a group of creative directors share their experiences, challenges, and triumphs as black professionals in the media and advertising industries.
Guests:
<...
Corporations recognize the opportunity inclusive advertising offers to connect with all types of consumers and expand market reach. Yet many hit stumbling blocks along the way, including misperceptions or mistakes in marketing. We discuss these issues and how to avoid them with Mita Mallick, author of “Reimagine Inclusion: Debunking 13 Myths To Transform Your Workplace.”
A conversation with Janelle A. James, SVP IUU, and Mita Mall...
Over 2023, CultureConnect has covered many areas surrounding diversity, equity and inclusion, and the ways in which they are driving growth in businesses and marketing. As the year draws to a close, we wanted to look back at some of the interesting topics we’ve explored and celebrate the second year of our podcast.
A Conversation with Janelle A. James, SVP, Ipsos UU, Tarya Weedon, Cultural Insights Strategist and Moderator, Horowit...
The landscape for qualitative research has undergone significant transformations in recent years. “Qual” is evolving and overcoming pitfalls related to diversity and cultural understanding. We discuss these issues and best practices in qual for organizations moving forward.
A conversation with, Janelle A. James, SVP, IUU, Tony D’Andrea, Multicultural Marketing Manager at General Mills, Danielle Hemsley, Director Of Research Strate...
Over the years organizations saw making progress in diversity, equity and inclusion as good for business. However, after a period of reinvigorated commitment to DEI, there’s now concern that may be diminishing. We examine how the current environment is changing the state of DEI in media, marketing and advertising, and how to navigate it.
A conversation with, Koen Pauwels, Distinguished Professor of Marketing, Northeastern Univers...
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