Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:07):
Good morning, james
McGraw.
Speaker 2 (00:08):
Good afternoon, no
evening Evening, wherever you
are in Australia land with yourwhiskey, no doubt, and I'm sat
here with my Minnesota browndrip coffee.
Speaker 1 (00:20):
You've got your
Minnesota brown today.
Speaker 2 (00:22):
Yes, I've really got
it up my game and I just
terrible.
Speaker 1 (00:28):
I have to tell you my
my pal Steve.
I was talking to him the otherday and he said do you know what
I love?
Every time James mentionsMinnesota Brown, he sounds sad
and broken, as you said.
Speaker 2 (00:48):
I do, I am, it's like
one of the one of the, you know
, stereotypes are onlystereotypes because they're true
.
That's, that's what some peoplesay.
It's not true in every case,but, like America and their
terrible coffee, the coffee overhere is generally awful.
I mean you just it's reallyhard to find a really good
quality cup of coffee and so,having, you know, moved from
(01:10):
London and having been, you know, traveling to Europe all the
time, you can get great coffeeAnywhere you look over here.
It's just, I'm just sad.
Speaker 1 (01:22):
Still, you said, you
said Pippi, so you've clearly
had a big gulp.
Speaker 2 (01:26):
Well, yeah, I've had
like three liters of Minnesota
Brown this morning.
It's been an early start andI've been flying coast to coast
this week but I'm super excitedabout a guest this week and you
know it's always fun when weintroduce, you know, new
personalities into the mix.
But I've got a lot of you knowsort of feelings for Europe.
(01:47):
You know, I grew up in the UK.
I consider myself a European,despite what happened with
Brexit.
I'm not going to get into that,but I have family that live in
Germany and Austria and I've gotfriends in France and Belgium
and you know Europe is a reallyspecial place for me and I spend
(02:07):
a lot of time there.
As a kid I've got God childrenin Germany.
No, it's just, I'm so excitedto talk to these guys and, and,
if you know, if that's notenough, the fact that they're
based there, dude, their content, they're, they're brand it,
just it looks like, it's kind oflike do you remember those like
(02:29):
really cool kind of touristmagazines you'd get and you just
sit there like leafing throughthe ocean and you'd be like, oh
wow, that's what it's like tolive in the Alps.
Jesus, these guys just they'vegot something really special
here.
I'm really excited that we'vegot them on.
Speaker 1 (02:45):
Yeah, and it's
interesting what you say about
your connection to Europe,because I am almost the polar
opposite of that, in that, youknow, my feet have barely
touched the ground in Europe andevery time that I've, every
time I've been there, it's beenon a work trip and I've just
gone skating through thesecountries, and so, as you say,
(03:05):
to see this highly produced,romantic, captivating content
that they put out around genuineexperiences is amazing.
Anyway, we're talking aboutpeople and we've not even
introduced them yet, so it'sgoing to be one hell of an
episode, guys.
Welcome to Kerbin Canyon, james.
(03:44):
I'm going to say I'm veryexcited about, I guess, this
week.
Speaker 2 (03:48):
I am, yeah, me too.
Speaker 1 (03:49):
Yeah, and we've
actually got two, which we don't
usually have, but I think theyembody something that is
absolutely at the heart of thePorsche ownership experience and
, moreover, it's something thatI never expected when first
getting back into the PorschePorsche brand back in 2017.
And it's a theme that I thinkruns through our podcast, and
(04:12):
that is that idea of enjoyingthe Porsche ownership experience
together and how these cars canbecome a catalyst for lasting
friendships, like you and me,right.
Speaker 2 (04:23):
Yeah, yeah,
absolutely, absolutely.
And you know we're adding a bitof European flavour into the
mix today.
You know we're going to adifferent part of the world and
I'm really excited these guysput out such a great vibe.
You know that content is reallyhigh quality.
I'm really excited abouttalking to them.
Speaker 1 (04:45):
Me too, me too, and I
love that they're a couple.
They've committed to sharingthe ownership and driving
experience with each other firstand foremost, and then bringing
their Porsche friends togetherwith them to share that
experience.
Their event Sick Alps has beenI mean, it's been dominating my
Instagram feed over the pastfour weeks, but I've been a fan
(05:05):
of their events and philosophiesfor a few years now.
It's double trouble, james.
I'm really pleased to welcomefrom Flat 6, high 5, moe and
Kirsten Guys welcome.
Speaker 3 (05:15):
Hello, hello guys, hi
.
Speaker 1 (05:18):
How are you both?
Speaker 4 (05:20):
Today it's the last
day of the week and, yeah, we
are heading to do some work forthe next Sick Alps tour, so for
me, I'm very fine today.
Speaker 3 (05:30):
I'm fine too.
We had some nice organizationalthings today, and we always
look forward to our tour, soit's a good day.
Speaker 1 (05:40):
So for people who
don't know about Flat 6 High 5
or Sick Alps, can you tell methe story?
What is Flat 6 High 5?
Speaker 4 (05:53):
So Flat 6 High 5 was
in the first time it was just an
idea because, yeah, like I'm acreative guy working on my own
creative agency and I'm alwaysdoing creative stuff for other
people.
And yeah, and after rebuildingour first Porsche we decided to
(06:14):
do something, yeah, likecreative community thing.
And on our honeymoon I decidedand told Kirsten, hey, I have to
do an own project for us, sohow can we name it?
And after a couple of beers wedecided to call it Flat 6 High 5
(06:34):
.
Like, it's the main thing whenyou own a car and it's not the
usually seen on the streets youfind another car the same way.
You're starting to make alittle high five to each other,
like, yeah, finding on thestreet.
So this was the day of thebirth of our project.
(06:55):
Flat 6 High 5 means Flat 6 isyeah everybody knows it's a
boxer engine, yeah, and then thehigh five.
So this was the first idea.
Speaker 2 (07:08):
I hope it was some
German beer that you were
drinking.
Yeah, was it German beer,kirsten can tell me.
Speaker 3 (07:16):
Actually it wasn't
beer, but okay.
Speaker 4 (07:20):
It was on our
honeymoon.
It was on our honeymoon on alittle island.
Speaker 3 (07:24):
We have been at the
Maladives and I think it was
white wine but and maybe morehad a beer.
Speaker 4 (07:32):
Yeah, maybe.
Speaker 1 (07:32):
But I was sunburned.
Speaker 4 (07:34):
I was sunburned.
Speaker 1 (07:35):
That is what I can
say, definitely as a German.
Yeah, I was sunburned, andwhere does that for both of you?
Where does that automotiveenthusiasm and passion come from
?
Do you both have your own storyaround that?
Is it handed down from parents?
If you could perhaps eachrespond to that.
Speaker 3 (07:58):
Yeah, maybe I can
start because, yeah, I think for
me it's kind of special becauseI was raised by my parents and
my father always was a very, oris a big motorsport enthusiast
and also a motorcycle enthusiast.
So I was at the Formula One inthe 90s with Michael Schumaker
(08:21):
and my big Mickey Mouse head Wow, headphones were three years
old in the first row, so I knowthe Ferrari sounds from, yeah,
the very early beginningsAmazing.
And then yeah, it was always wewere at the superbike road car,
we were at Formula One andactually it influenced me very
(08:42):
deeply.
And then I met Mo and he wasnot one of the football guys, he
was one of the motor and petrolguys and I said, yes, this is
my man.
Speaker 2 (08:53):
I love it, wait.
So is there a German footballteam there, mo, that you follow?
Speaker 4 (08:58):
No.
Speaker 2 (08:59):
You're not allowed to
say by a Munich.
Speaker 3 (09:01):
No, we both are.
Actually, there's nothing whichdoesn't interest us more than
football, so we are absolutelynot into football, both of us.
Speaker 4 (09:09):
So if there would be
a soccer club we should say we
are fans of it's, typically it'syour home base.
So it's Frankfurt, in themiddle of Germany and Frankfurt.
The soccer club is calledEintracht Frankfurt.
It's not the best one.
Munich is the famous one, andDortmund, but the Eintracht
(09:34):
Frankfurt it's hard driven, Iwould say it's nearly the same,
like this little group ofPorsche, and, yes, we are
driving with.
It's something you know.
Yeah, I don't know, it's theunderdog, so to say, and that's
what it is, yeah, so yeah, itneeds Ron Reynolds to come and
(09:58):
buy it.
Speaker 2 (10:02):
See, I have family in
Frankfurt, in Dortmund, in
Osnabrück, as far north asAuerich, up in the north part of
Germany, and they're bigDortmund fans and they also
share that.
At the beginning of their gamethey share the opening song with
my soccer team, which isLiverpool, and they sing You'll
(10:24):
Never Walk Alone.
So it's a big connection to me.
It's a big connection.
Speaker 1 (10:30):
That's cool, mo.
What about you?
Speaker 4 (10:34):
My story is nearly
the same.
It's not nearly the same.
I would say I was infected bymy grandfather.
He was a mechanic and he wasworking for a company.
The big story is I grew up inthe eastern of Germany, so I'm a
(10:57):
child of the 80s and I know theCold War time like east and
western Germany and in theeastern of Germany it wasn't
that it was a big thing to havea car, so it wasn't hard for
everybody.
You were waiting for a Trabantor for a Wattburg more than 18
(11:17):
years.
So when you was born yourparents or your grandparents
were to order a car for you.
So when you're 18 you can drivea car.
So that was very, very specialand so it wasn't that amount of
cars on the streets.
So my grandfather he was like Itold him mechanic and he was
(11:41):
always picking me up when therewas time or possibility and I
drove with him or I was in theworkshop and looked at him how
he was working on the cars.
So that was I would say thatwas the main impact for me to
(12:01):
have a passion for mechanicalthings.
And my father he owns arestaurant and it was something
like I don't know how to writeword in English extrovertiert.
Speaker 3 (12:27):
He was outgoing.
Speaker 4 (12:32):
He was a very special
person that owns Mercedes-Benz
in eastern Germany and that wasvery special, and so there was
always something for specialcars.
And this was the main impactfor me to feel something for
(12:56):
those mechanical things in metalor something I don't know how I
can tell that that's so cool.
Speaker 1 (13:08):
And, kirsten, you
talk about going to the Formula
One with your family, theSchumacher days, ferrari.
How does that passion thenmorph into Porsche?
Specifically, was it, was italways there, or what?
How does it end up that thePorsche becomes part of the
story?
Speaker 3 (13:30):
So it was actually.
It definitely started withFerrari because, next to my
experiences on the weekends forraces, I my first car was a
Barbie Ferrari.
So it was not the, the, theBarbie, the Barbie stuff always
have that ugly.
(13:52):
Pink cars, which are not, abrand and I told my father I
need a Ferrari and he waslooking in model cars in the
size where Barbie could fit inand bought something anywhere I
don't know, and actually it wasnot the perfect fit, but she
could drive it.
so it was always, it was the F40by the way so good.
Speaker 1 (14:17):
Well, that's a good
choice, dad.
Speaker 3 (14:18):
It was.
It was a good start and then,yeah, it transformed.
My first car wasn't the Porscheor a Ferrari, for sure, but I
was asked what, what do I want?
So it was like a little smallcar and a kind of budget.
And then you have the VW Polo,you have the Opel Corsa, you
(14:40):
have the.
Ford Fiesta and you have tofear Punto, and I said I want to
have the Fiat, but the sportingversion.
Speaker 1 (14:48):
Nice.
Speaker 3 (14:48):
So Italian lifestyle
always was, yeah, a part, and my
father is a big fan of Ducati,so it's actually very Italian
influenced.
And then it was yeah, I had my,my, my fear.
Then I had a mini.
I had always iconic cars, Iwould say, and then, we were
together.
I was together with Mohs sincea couple of years and he came up
(15:12):
with the idea I would like tobuy myself a Porsche.
I always want to have a Porscheand I said yes.
And then it was like okay, so,because I always wanted to have
this sports car feeling and itwas clear that Porsche is also
one of the most iconic cars everand actually the list is very
(15:36):
long with cars we like.
We also like a lot of otherbrands and other iconic cars,
but the Porsche is, yeah, the911 is actually the best thing
in the best overall to start aselection and, yeah, a nice.
Speaker 4 (15:52):
It fits perfectly to
our mind of what we think a
sports car should be like.
Speaker 3 (15:59):
Definitely, the
design is so nice.
And then I said, yes, for sure,porsche would be great.
And then he and we startedsearching together until the day
we found it.
Speaker 1 (16:09):
Yeah, and is that the
, I think, the short wheelbase
that that we still see in yourvideos?
Now?
Is that that car?
Speaker 4 (16:16):
Yeah, absolutely.
So this was kind of yeah, kindof luck to you to find this car,
because it was the time beforein Germany the prices exploded
and it was just before.
It was an investment case forso many people and, yeah, I
(16:38):
found it.
Yeah, I found it in 2020, 2029.
Speaker 3 (16:48):
No, no, no, I wasn't
on my 30.
Speaker 1 (16:50):
Yeah it was all right
.
Speaker 4 (16:52):
And it was really.
It was a lucky thing becausesomebody from Darmstadt, nearly
to Frankfurt, bought a completecollection from from the US and
this was for the first time.
He decided to use that car forhis daughter, but she wasn't in
(17:15):
love with the short wheelbase sohe said, okay, I sell it, I
resell it and it actually, if Ican, if I can jump in.
Speaker 3 (17:23):
Actually, I think he
wanted to give it to his
daughter because it was a 912with a four cylinder and it was
turkeys.
It was like yeah, and maybe hethought this is the perfect
ladies car, I don't know.
Speaker 4 (17:37):
I Think he had some,
some images on his mind.
He transferred to his daughter,yeah, but that was like, like I
said, it was a 912 and it was.
Yeah, it was not my firstchoice because I didn't knew
anything about what is the shortwheelbase, what is the long
wheelbase?
(17:57):
I just saw the price and I sawthe car and I had a Idea on my
mind Okay, I can put some euroson that.
Speaker 3 (18:05):
With for the mechanic
and for the paint, we have the
first list of calculations.
So, the investment price andthen some small works to do to
get it in another color and alittle bit other rims.
Speaker 4 (18:21):
And so to make a job,
I've had Tense tense the high,
and the time was Six yearsinstead of three months.
Speaker 1 (18:30):
We've all been.
I can tell you.
Speaker 3 (18:33):
We had funny, we had
funny situations.
So on that list was acalculation for little body
works and color, like four tofive thousand euro.
Speaker 1 (18:43):
Yeah it was a little
at least and actually.
Speaker 3 (18:46):
I was After years.
It was there were so manythings and steps and it was
unscrewed in many Differentparts and in different workshops
.
So, but after years we got thepaint done and I was in at home
when the postman came andbrought the invoice.
(19:08):
And actually I.
I opened the invoice and it was19k instead of five.
Speaker 4 (19:18):
The work wasn't done.
It so that that was the firsttime in the age of mid of 30s I
had a heart attack.
So yeah, but you know, for me,yeah, this is, but to answer you
, yeah, it is the gray one, itis our short base and it's Built
one of the first year, so it'sin 1965 one, and it's it's the
(19:45):
pure magic of driving a Porschein my mind.
Speaker 1 (19:49):
Yeah, so this, this
is this is so, so typically yeah
, this is the answer so to sayyeah, yeah, mo, you said at the
early stages that you're acreative, that you're an agency
land and design land.
Can you talk about the, theaesthetic of the 9-11 and and
(20:11):
how that perhaps influences your, your passion for it?
Yeah, the look, the design.
Speaker 4 (20:21):
Yeah, okay.
So For me, when I, when Ibought the car and I decided to
rebuild it, it was definitelyfor me it was like a, like a
white paper it was.
It was the.
Every, every needed detail waswas done, like the, the Design
(20:46):
of the car itself.
So I really like the I it's abit of feminine, it's not, it's
not a masculine car.
So I like the scale of, or theproportion of, length and height
and the width of the car and Ilike those roundings From from
(21:08):
front, like that, the torpedoeswhere the headlights in, and I
like, I like this, this small,skinny ass.
I'm always talk telling toother people and so this is what
I really like.
And then I said, okay, I, but Ihave to do it my own way.
So it wasn't.
(21:28):
For me, a 9-11 is Solace if it'sjust rebuild like a, like a new
produced car.
I really like the 9-11 ifthere's a bit of patina on the
car.
So that was my idea of the caritself.
So to to Build something With asoul, that was my goal and that
(21:56):
was that is that's so easy witha 9-11, because Do it just a
little bit lower, do some somepaint jobs like I don't know, I
don't like chrome, I just powdercoated everything in black so
you can individualize everythingvery fast.
And but the 9-11 is alwaysthere.
(22:18):
It's no, it's not another car,it's just another, it's just
another look.
And this is what what the 9-11makes so special for me, because
you can see it hundreds ofmeters away.
You, you realize it's a 9-11.
Yeah, just yeah, the silhouetteof the car is so beautiful fly
(22:38):
line which is since day one.
Speaker 3 (22:40):
This is amazing that
they kept it that it is that
they Proved it and they Securedit for so many years.
This is unbelievable.
Yeah so the car is nearlydouble the size now, but if you
look from the side it has kindof same, the same fly line still
(23:00):
, and this is, from designperspective, never seen.
Speaker 4 (23:07):
Yeah no, there are so
many other cars.
Speaker 1 (23:09):
Yeah, I'm
unmistakable, isn't it?
Speaker 3 (23:14):
Absolutely from
hundreds of meters away.
Speaker 4 (23:18):
You know, even even
if it's if it's, I don't know if
they're a child Standing orchildren standing on side of the
street and you're passing byand they're too young to realize
it's a Porsche, they they evenrealize it's something friendly.
Speaker 2 (23:36):
You know it's not
like a, like a genie or like a,
like a Ferrari.
Speaker 4 (23:41):
It's it's making fear
, or making them some somehow
Angry, or it's it's there, it'ssmiling, the car is smiling
every time.
You're in front of it and Ithink this is what is what, what
, what in From the point of viewfrom a designer, that's the
(24:03):
most important thing, because itisn't just the design itself,
it's the feeling that'stransported with the car when
you're seeing it the first timeor the second or the third time.
So this is, my mind, the mostimportant thing.
On the design itself, I lovethat.
Speaker 1 (24:21):
I love that I saw
watching one of the sick Alps
recap videos.
I've watched it a few times nowand in fact I think we may have
featured it as video of theweek once on the pod.
One of the things that struckme in that recap video was and
it's quite different from any ofthe other types of videos you
(24:43):
would see if these rallies ortours Was the two of you
standing by the side of the roadon a mountain talking, you know
, with so much passion andenthusiasm about this event and
bringing everybody together.
And then you know reaching outto you and having the
conversation where Mo, you saidto me that you know the two of
(25:04):
you have made this decision todo, to do this together and for
flat six, high five, to besomething that that that is the
two of you, if you like.
Does that take work, to do itas a couple, or is it just an
extension of what you werealready doing?
Speaker 3 (25:24):
You mean, is it more
work to do it as a couple than
alone?
Speaker 1 (25:31):
Well, I mean, I mean,
I imagine you both help each
other out Actually it?
Speaker 3 (25:36):
Yeah, that's an
interesting question.
So I think you want to hear yes, but it's a no because we share
the work, so every one of ushas other competences.
So Mo is really deep into thedesign and creating everything
and doing the key visual for thetours and I would say that the
(26:01):
visual perspective and also theplanning perspective when it
comes to the road planning, andI help a little bit with the
road planning, but I'm more into.
I always say I'm like the F andB manager.
I do like the hotels and thecommunication with them and the
restaurants and to timeeverything perfectly and yeah,
something like that.
So that's why we have a perfectshare of work and at the end
(26:27):
it's because both is a passionfrom our jobs we normally do,
but in a positive and privateway.
So it makes a lot of fun to dowhat you normally do in a
private and cool area.
I would say.
Speaker 4 (26:46):
Yeah yeah, yeah, I
think what's the best to do it
as a couple is you for sure,it's the different ways of
perspective you have on we don'tcall it project, but just for
everybody to understand, on thesick ups project, but it's, I
(27:11):
don't know, it's the level foreverybody to get in touch with
us is, I would say it's a bitlower because we have some, some
guests with us or friends.
Now they are friends, they, they, they are asking is it possible
(27:31):
to bring my wife with you, withme, to drive with you?
And then I'm always telling,for sure, because my wife is
also driving with me.
Do it as a couple, because youcan all these things, you all
these things you see and you,you are, what is emotional,
catching you on the tour.
(27:52):
You can split those feelingsand you can talk about with
somebody that is really, thatreally understands you.
So this is the same what, whathappens with us.
We are talking about that on areally really personal way.
It's another way, like whenyou're doing this thing with
with friend, with a friend, orwith the with the partner, with
(28:14):
the business partner, orsomething like this.
So I would say it's private,private and it double impacts
everything.
Speaker 3 (28:24):
Yeah yeah, so we do
the planning on a Sunday morning
, together with a pajama and acoffee here.
Speaker 1 (28:31):
I love that.
Speaker 3 (28:31):
Yeah, so like it's
really, it's really private and
then we talk also after suchtours.
We we gather a lot out of it.
So we got so much love from,from our friends who come with
us, that we were always likebeing out number nine and be
like, oh my God, how cool was itagain.
Speaker 4 (28:53):
And yeah, so, cool A
lot.
Speaker 2 (28:56):
So so cool yeah.
Speaker 4 (28:58):
So that's also an
impact for the partnership
itself.
I would say it's not, it's notthe interest of it, but it is.
Speaker 1 (29:06):
And it must, I think.
I think the great thing aboutit is that, as you say, you have
these, these, then, sharedexperiences and memories
together and you know, any greatrelationship is about creating
those memories together.
And yes, we do things away fromour partner but to share those
times and those laughs and youknow to be the week after a tour
(29:31):
or a rally, when you both, youknow you're coming down a little
bit and it's a you've been onthis massive high again, you're
experiencing that together andyou can kind of help each other
through it almost.
Speaker 3 (29:42):
Yeah, that's.
It's really the best thing totogether the feelings out of it
and what, what we always did, oractually how it came.
How came sick ups?
It was not a business case orplan, or it was not a planned
extension or a project out offlat six high five it was just
(30:04):
our private, normal first toolwe did with our posh and after
it was built and we we capturedit a little bit at flat six,
high five at the Instagramchannel.
That was the beginning ofInstagram and it was actually
also very early in the Instagrambeginnings.
Yes, yeah then we had ourlittle Port side, our little
(30:28):
case with our spec and our breadand our little knife, and we
made our stop and we add ourlittle, our little snack, and
everyone was writing all itlooks so nice and are you going
again next year, can we maybejoin?
And it actually it came likethis and then, then everyone was
(30:50):
like I want to join, and wesaid, okay, as a friend, you can
join.
Yeah let's do it together, weorganize everything, we share
the costs and let's go, yeah,and that's actually the same way
.
We still do it.
Speaker 4 (31:03):
Right, yeah, it's not
business case, it's.
It's really.
It's for us, because cursing isalso doing a very professional
job in the marketing for a bigbrand and To have an own company
.
For me it's it's also the same.
So our our time or our freetime like our holidays.
(31:24):
It's very rare and we reallydecided when we do something
like this and we ask people Tojoin us or we just we just
posted on Instagram andeverybody is writing every day
how can I join?
And then we select some peoplebecause we do this as our
holiday, but for us, the mainthing is to find people in a, in
(31:49):
a, in a nearly the same mindset, but also in another way, like
we find people from Belgium,france, italy.
Last time, five guys from theUS were with us.
So this is this is what what itmakes us special and this is
(32:10):
really like like batterycharging thing and this is how
it came up.
Yeah.
Speaker 3 (32:17):
Yeah, battery
charging is what what I meant
before.
So doing something you donormally from Monday to Friday
as your professional job.
And then transform it intocompletely something completely
different, and in other casespeople have complete different
hobbies.
They do like sailing on theweekend and, yes, our mechanic
(32:41):
during the week, or somethinglike that, and we do kind of the
same during the week.
We can transform it intoanother way and that gives us so
much, so much positivity.
This is unbelievable, really,totally, totally good so good.
Speaker 1 (32:57):
It's funny, isn't it?
Because and James, you and Iare a bit the same in that we
both organize these rallies andUnderstand the level of planning
that's required to make themhappen.
And it is right.
It's a lot of work behind thescenes, and yet the way you two
describe it, I can very muchrelate to it's.
(33:19):
And, james, I don't know aboutyou, but I.
It doesn't feel like work, ifthat makes sense.
There's a lot of planning thatgoes into it, but it's a passion
.
Speaker 4 (33:29):
Yeah it is.
It is 100% passion.
For sure, we do have somemoments where we were we talking
about things like Budget orthings like times when we can do
that, and we are, yeah, bumpingtogether when we're talking
(33:50):
about different things, like therestaurants.
Like today we are planning.
Speaker 2 (33:59):
I was about to say
sometimes with Google Maps, it
just drives me absolutely crazyand it doesn't like yeah give it
all up, just not enough.
Speaker 4 (34:07):
But apart from that I
completely agree and this is
this is the main thing, becausewe are doing it In our normal
life.
I would say it's ourprofessional thing, like when
cursing is planning events fortheir customers.
She's always looking like for aMichelin star restaurant or
something like this, and forsure it's our life, like, like
(34:29):
we love it when we go to arestaurant and it's possible to
have a Michelin star restaurant,we would like to you to go
there for dinner or for thelunch and that's why the level
of what, what's possible,possible To do, it's always the
(34:50):
top level, like today.
Christine asked at the famousbinary, for maybe we can have a
lunch for the Italian tour overthere, and I said Maybe we go to
like a, like a hot dog, fastfood, whatever.
I don't know.
In South Tyre it's also good,but it's another way.
(35:11):
So this is how the daily workinfluences our personal project
and the personal projectsotherwise, the other way around,
influences our professionalwork.
Speaker 1 (35:23):
So yeah, yeah, you
talked about the types of people
you want to attend the rallyand all these tours and that the
people reach out to you.
Can you really be honest withme, is it?
You can only come on this thing, on these, on these tours, if
you've got a beautiful back datemade by Rick at Rico Customs.
(35:44):
Friend of the show.
Yeah, you have to have like thecoolest air cooled 9-11 ever,
because every bit of footage Isee every photo I see the cars
are just spectacular, so so good.
Speaker 3 (36:00):
But it's not about
the cars.
We are, we are looking for thepeople.
We are looking for the rightpeople and if they have the
cheapest 924, they can come.
Yeah but if they are cool, ifthey have a cool mindset, if
they have, yeah, a same mindsetthan we, they are welcome.
We don't want to have that.
(36:20):
I love that sounds weird, but wedon't want to select about the
cars, because then you got allthe the collectors with the
millions of dollars on the, onthe on the bank account.
This is not this is not.
we want, we not like about thecars.
We're definitely looking forthe right people and we're
discussing a lot who we're goingto Invite to come with us,
(36:42):
because the list is long andsometimes on a Sunday morning,
here we sit in front of Linkedin and Instagram and we're
looking where, what kind ofevents they attended, what
they're doing in their privatelife.
Could they be cool even if theywork in finance?
Or are they very Investmentdriven and only talking about
(37:04):
their watches and their cars?
so we are really looking forpeople with a good story and
with a good approach and art.
Speaker 4 (37:13):
Yeah, I would say, as
I said for the first time when
we started to rebuild our car,there it's it's a really what
what I found?
It's a really creative scene.
Yeah but also all over theworld.
So you have content creators,you have Marketing guys, you
(37:38):
have designers, photographersand everything.
Architects are actually workingin creative jobs, yeah and they
most, most of them haveautomatically A car.
That's not Standard car.
(37:58):
Like like last year we hadsomebody with us driving a race
car from the US In the FrenchAlps, so it was for us.
It was like are you really sureyou want to drive it?
Yeah, it was, and it was sogood.
But he also owns new cars likeI don't know, mclaren's and
(38:21):
everything like this but, he wasfor.
Yeah, he saw what we do and heunderstands what.
What's what's important for us.
So he decided no, I want torisk that car.
And he failed.
He was at the gas station, heused diesel and not.
(38:43):
Oh, no he didn't know, but thisis.
This is one of the stories youknow in France.
It was really funny so.
That's just a side story.
But when you, when you seethose people, that they're so
different Mindset and yeah, butsomehow there's one point
(39:07):
everybody's matching and theywant that.
They just want to to feel Realpassion.
And it's not the marketingthing, passion thing, it is what
.
What you can't explain, it iswhat happens when you're talking
about each with each other andyour skin is getting goosebumps
because somebody tells you abouthis car or A race track or
(39:31):
whatever.
And this, this moment, this iswhat we try to find and most of
them, it's just because peopleare, they want to talk, they
want to share the passion andthey don't want to put
themselves in the middle of thegroup.
They want to be Part of thegroup.
(39:51):
So this is, this is the mainthing and that's why Kirsten
said it's not about the cars andthis is what everybody says,
that that is with us.
It's really not about the cars.
It's a nice scenery also andit's really we love to create
content and, as you said, thelast four weeks they it was
really hard not seeing us, butthis is, this is in our words.
(40:15):
Right now, it's the only thingyou can do Getting in touch with
people wish in the visual way,because to talk together it's
yeah, you have to to contactsomehow for the first time,
would you know?
Speaker 1 (40:31):
it's funny with the
content that I've seen so far
and yes, I made the joke aboutthe beautiful cars but one of
the things that comes througheven in that content, that that
we've been seeing through socialmedia, it is clearly about the
people and clearly about thoseshared experiences.
(40:51):
And, kirsten, you know you arequoted in alpha.
Sport is saying the morebeaming faces, the better for
everyone, and you can.
You can see that within, withinthe content.
That's already dropping water.
What an amazing experience.
It obviously is, because you'vegot the right group of like
minded people.
How do you it's interestingthat you mentioned somebody put
(41:18):
in the wrong type of fuel in aclassic race car.
One of the things I think isalways interesting about these,
these trips again, if you've gotthe right group of people is
that you know, regardless ofwhat challenges come to the
surface, because from time totime you know we push our cars
hard and and Something can gowrong or a road might be closed
(41:41):
or there's something you didn'tanticipate how do you deal with
those challenges when, when theycome up?
Speaker 3 (41:49):
I would say I'm most
driving and I'm doing the
challenges on the.
So actually it happened manytimes that something was closed
and I was researching with twoor three cell phones at the same
time for another way, and so on.
So this is why I always sitnext to him and have everything
(42:15):
really in place to do everytroubleshooting which is needed.
And actually last year and wewere a little bit late and it
looked like that we're not doingour lunch spot and I had to
find a new lunch spot during thedrive with 26 people, which is
not very easy to get in arestaurant with 26 people in the
(42:38):
middle of the French apps, foractually no one is speaking
English.
Speaker 4 (42:43):
Oh, and no one wants
to speak English and even not
German.
Speaker 3 (42:50):
So even if they might
, could.
But that also drove me to speakFrench after like 15 years, and
really I normally I cannotspeak French, but I did it and
more was looking at me.
Speaker 4 (43:06):
That was a side.
That was a side I didn't marryso it was a troubleshooting
situation.
Speaker 2 (43:12):
Any opportunity I can
use my terrible high school
French or German.
Speaker 3 (43:16):
I will use it next
time I'll be there for you guys.
Speaker 4 (43:22):
It was exactly like
that but if we would drive to
Liverpool it would be also very,very complicating.
So, but no, it's like, likeit's teamwork for sure it's
really teamwork.
So what Kirsten told was lastyear's French Alps, the level
(43:42):
two section and this year thelevel one section.
We had some guys with us, onefrom Frankfurt, one from Berlin
that they came in trouble withtheir cars, one with the
injection, so that wasn't, wecan fix Meanwhile that what I am
on the on the road and theother one was there was a
(44:06):
problem with the, with the realaxle from the 920 to 924, but
also race car, and so we decidedokay, kirsten, you know the way
, just jump on another Seat fromfrom from another car and bring
them home to the hotel, and Iwill stay here till the the the
(44:26):
hook car will hook on the toycar will arrive.
So we decided it was nine in theevening and it was close to the
Italian border, so we had theproblem we are too far away from
from the Austrian cities andtoo close to Italian, but the
(44:47):
problem wasn't in Italy, italy,so we had to wait for for the
guys from Austria.
Yeah, we waited, we wait theretill 2am next morning and we
slept at the at the gas stationand, yeah, then they came and
they fixed it and, okay, we hada single drive back to, to book
(45:08):
or to tell, to say I'm see whereI've been to sell them, see,
wash is based and you've beenthere.
Speaker 2 (45:14):
I've been there as a
kid.
Yes, I've been there severaltimes.
What a small world.
Speaker 3 (45:21):
If we are in Austria
and we do our level one tour,
salem see or the village next tosalem see is our home base
there.
Speaker 4 (45:29):
It's a perfect.
It's a perfect base camp.
So you have to go to front ofyou, you can drive it for the
first of level one.
We drive it four times andeverybody is like it's, he's not
driving this the street once,and then you have to rethink
about what, what he's done, whathe has done or she has done, so
(45:49):
they drive it for the backwardsand then it's like driving a
racetrack.
You know, I know that corner, Iknow I can do it like this and
and to know it's also, it's alsothe the street where the
Porsche's drove their cars thefirst time, like the three.
Speaker 1 (46:10):
Six, six six.
Speaker 4 (46:12):
Yeah, so this was.
This is very.
It influences you when you'redriving those cars and on those
streets.
So yeah, but yeah,troubleshooting so coming.
Speaker 3 (46:25):
yeah, coming back to
the traffic thing, sorry, sorry,
there's so many stories I cantell you, so but it I think a
podcast more than five hourswould be interesting for anyone
he wanted to say is that duringhe was waiting with a guy with a
broken car, I was driving backto group and then in the next
(46:45):
morning we always do a earlybird tour at five am, so to the
sunrise on the summit, and thenI was leading the group with
another, I was jumping onanother car and I said, guys, we
have to go in this directionand bought the tickets and we
got up the hill and more wassleeping two hours longer than
we, because it was.
(47:07):
Ahead.
So we always share competencesand everyone always asks me why
I'm not driving.
It's not that I'm not drivingthe car, but I'm more into that
organizational things.
Speaker 1 (47:18):
So I love it too.
Speaker 3 (47:20):
Sit on the on the
time seat and to organize
everything while driving.
Speaker 4 (47:24):
I love it to be
honest, I'm a bad car driver.
Speaker 2 (47:30):
You know, I gotta say
this is this is so difficult to
listen to in many respectsbecause, having having grew up
in the UK and I very muchconsider myself a European I
spent so much time in France andItaly and Germany and Austria
and you know zealomzee,shlattming, all these different
places in the Alps that I'vebeen to as a child and I wasn't
(47:53):
driving a car, I was on a buswith a bunch of school kids and
now now I live in the Midwest ofthe United States and it's flat
and there are cornfields andthere are straight roads and I'm
driving a Porsche.
Speaker 3 (48:11):
It's so bad.
Speaker 2 (48:17):
Oh God go.
Why.
Why don't I make these lifechoices?
Speaker 4 (48:21):
Something is the
sounds wrong.
Speaker 1 (48:25):
You know it goes back
to what you're saying and again
we can very much relate to thisthat it all comes back to the
people you choose to do it with,because you know inevitably
these challenges and thetroubleshooting is required on
these events.
So part of having a great groupwith you is knowing that when
(48:48):
the inevitable challenge comesup, that everybody's up for that
challenge and everybody's gonnaCop it on the chin and, you
know, kind of shrug theirshoulders and say, all right,
well, let's, let's just solve itand keep going, not be
frustrated by it, or yeah youknow saying well, hang on, I've
paid for this, why do I have towait?
you know that.
Speaker 3 (49:07):
Yeah, exactly, it's
really like a family approach.
So we had situations not inthat night, because it was nine
in the evening and everyone wasreally tired.
So they we said we go home witha group.
But normally it also happenedthat the whole group was waiting
two hours for one and talkingto each other and really had the
(49:30):
best time and I was always likemy God, I think they want to go
and they want to drive, andeveryone's like no, I want to
wait, here we were a group.
Speaker 1 (49:39):
Yeah, going without
her great.
Speaker 3 (49:42):
So this is really
cool.
Speaker 1 (49:44):
Mo I.
Something I noticed from thevery early videos I'd seen was
the quality of the designedmerchandise, the, the logos, the
printed maps, all of this sortof extra design work that goes
into making these events feel, Iguess, just that little bit
(50:09):
more special.
And Can you talk about why youthink that's important?
Speaker 4 (50:16):
Yeah, thank you for
the compliment, because I think
it's exactly when you realizethis, only on Instagram.
So it's just a topic what youcan have on emotions with design
.
So for me it's very necessaryto do On my daily job or on our
(50:40):
private things, highprofessional designs, like
Unseen designs when you do logosfor our namings, like sick Alps
okay.
Why sick Alps?
Okay, because it's sick todrive up like we do and it's the
amount of kilometer, kilometersthat you drive and that's why
(51:02):
it's called sick.
And everybody said okay, yeah,no, that that's a story.
So and the designs there, asyou see, now I'm sitting in my
office at home and can see allthe posters I did, I think, our
word so, so colorful.
(51:23):
And that's what I want totransport with our designs make
them unique, but colorful andunderstandable.
So when people see it, theyhave like the design of 911.
They have to be back in the, inthe feeling they had when they
joined us.
On an event, if it's a gatheringin an urban Situation, in the
(51:47):
city, or if it's in the Alps orI don't know, a pre event for
another event, it's alwaysimportant to have a poster and a
sticker, because if you don'thave that the whole event Didn't
happen.
You know, yeah, it's, it's likecultural thing really Hanging
(52:10):
or hanging right on the car.
So for me it's a tie.
Yeah, colors and typography andunique designs is very, very
needed so everybody can grabthose things or it.
Sometimes the English word ismissing, but the design and the,
(52:37):
the experience you have with us, it's, it's connected, it's yes
, and when you grab one of thosethings, or you see it in your
garage or you see it onInstagram, you're like a
flashback.
You're back in the situationand that's why why design is so,
so necessary.
It's.
Speaker 1 (52:54):
I totally agree.
I, you know, every time I puton a T shirt from one of our
rallies or my hoodie fromTasmania trip last year, every
time I put on one of those itemsof clothing, it it does
actually transports me in just alittle way back to that
particular event and it remindsyou of what happened on that
(53:17):
event, who was there, the thingsthat, what the weather was like
, what the roads were like, whatjokes were told at the pub one
night.
You know and you just it's afunny little bit of connective
tissue between you and the eventthat happened in the past.
Speaker 4 (53:33):
Yeah, and it makes
you to some, yeah, it connects
you to a group that it's specialbecause there are so many
people asking us can we buy?
Speaker 1 (53:42):
Yeah, no one else has
it.
Speaker 4 (53:43):
No one else has it
and I say sorry for that, but I
can't say that you have to bepart of the sick abs tour of the
event so you can have it, andthen you buy it for yourself, or
you would get one for yourselfand like a poster or the T shirt
and everybody understands it.
No, there's nobody saying no,but I give you double the price
(54:06):
or tense the price, because Iwould say I would say no,
because this is what it makes sospecial and it connects you to
a part of or to a group ofpeople sharing the same thing,
the same moment or the samepassion or the same Knowledge
about something I don't know.
(54:26):
And, yeah, design is the onlything.
That's that's, or creativityit's.
Yet it's not only about design,it's also about the videos and
the pictures and everything.
The creativity is the onlything that makes something
really different.
Speaker 1 (54:43):
Yeah, absolutely,
absolutely you.
It's funny.
I love this quote that I read,which is we're grateful for
everyone who feels the joywithin themselves and shares the
passion for these types ofvehicles is no longer just a
hobby for us to become Part ofour shared automotive DNA and at
the end of the sick helps toyou feel like a junkie going
(55:05):
cold turkey.
Can you tell me about how youfeel the day in the days after
one of these tours and how doyou, how do you help each other
get through that?
Speaker 3 (55:17):
This is so hard,
actually, because we got so much
love from the participants,from the friends who joined us,
so it's really like I alwaysrefer to it was not the first
tour, but the second or thethird I guess.
So we were driving 11 toursright now.
So I was in the beginning andthere was A man who's now a
(55:42):
friend of us, but they are atthat time.
We only knew him for three daysyeah and he was really.
He was hugging me like a familymember and he had tears in the
eyes telling us that this wasthe nicest trip he ever had.
And he had hundreds ofthousands of business trips,
(56:03):
vacations and also, I would say,paid Porsche experiences for
seven thousand euro, I don'tknow and he said this was so
nice and he was crying and I wascrying too and I said, okay,
this is the thing I'm taking outof that and this emotion I
(56:23):
always get.
That it's something, it's akind of feedback you never get
anywhere else.
Speaker 1 (56:33):
That's so true, isn't
it?
Speaker 3 (56:34):
so it's so emotional
and so cool, so it really it
takes some days and it's verybad because mostly if we go back
from vacation we have to run tobusiness trips and whatever
flying anywhere else yeah and wego, we separate for two days or
so and then we come backtogether like, oh my god, what
(56:56):
happened last week?
Speaker 4 (56:59):
This is crazy the
thing is you can't describe it,
so it's, it's, it's a feelingand that's that.
That's so, so difficult todescribe it for yourself,
because you think is it, is ittrue world?
Is it?
Is it really Happened?
Yeah, does it really happen?
And but it's, it's luck andit's love and it's friendship
(57:23):
and it's it's, it's it's thosemeter things you don't usually
feel when you're just living inthe world you know, so it's
something you just have withfriends, good friends, yeah but
the thing on this is they ain'tfriends at the moment.
They drive the first time withus, so, like I don't know if you
(57:47):
know a brockene, if he's theone on instagram, the nine, nine
six.
And yeah, right.
And then he's doing road tripsin the US and I would say in my
mind he was the first Putting atent on a Porsche, yeah, and he
was seen with that and everybodysaying hello, this must be
(58:09):
amazing and the experience wouldbe this great.
And he told me when he was withus on level A, level one in
Austria, he said that was thebest road trip I've ever driven.
The only thing is I missed myown car.
So this was really a situationand what I said okay, this is
(58:35):
this is such a big word forsomebody doing this professional
and he felt it.
But he felt it like a, like aprivate person and this is so.
Yeah, I don't know, it's alwaysrepeating those things, but
this is this is the point of whywe are doing this.
It's really.
(58:55):
Yeah, somebody said in twentytwenty he was with us.
He said it's luck in, but in away he meant it's love.
So, yeah, this is yeah, and it'sso hard the first weeks it's
going down, down, down, likeokay, two weeks ago just seeing
(59:16):
one video a week or pictures ofsomething, or a new angle of
when you're looking on pictures.
But now we are in the situationit's going up again because
they're the next two tours infront of us in twenty one week,
twenty one days.
We start going France again andthen after that going to Italy,
(59:36):
to South Tyrol, with the groupfrom twenty twenty and yeah.
So it's like up and down and upand down, and up and down, yeah
yeah, yeah, it's, it's, it'sbrilliant.
Speaker 1 (59:48):
I think there's.
It's funny when you get backfrom these trips because, on on
the surface, to say, well, whatdid you do for however many days
?
Well, we just drove a lot oftwisty roads and hung out.
It doesn't to the averageperson, that doesn't sound like
a, an almost spiritualexperience.
(01:00:12):
And yet you come back to thesetrips feeling like you've just
shared something so incrediblyspecial, right?
Speaker 3 (01:00:19):
yeah, yeah, yeah yeah
, I think everyone is really
driven by the feeling for weeks.
So they're writing so oftenthat we have to watch the
pictures every day to get backto that feeling and yeah, yeah,
yeah they send us pictures ofscreenshots of the wallpapers on
(01:00:42):
their computers at work andeverything is with the pictures
of the tour and, and actually somany people are always telling
that it's like the bestexperience ever and no guys come
on.
And actually it's.
Speaker 1 (01:01:01):
So, yeah, it's, it's
amazing and it's, it's magical,
yeah well, I just I think that'sbrilliant, I just love it.
I have to say that Through thiswhole, this whole conversation,
I've got sore cheeks becauseI've just been smiling listening
to you both.
(01:01:22):
Right you know, it's just beenincredible, kirsten Moe I got.
I want to thank you for comingon the podcast and I just want
to acknowledge you both for theway you're building this true
community around theseincredible cars.
And you know, I think thestrength of this brand is found
in the groups of people whogravitate towards one another
(01:01:44):
For a shared experience, and itonly happens when people create
that opportunity, which isexactly what you guys are doing,
and that takes a lot of passionand a lot of work.
So please keep doing whatyou're doing and we will
continue to watch from afar withadmiration and wonder.
And thank you both for being onthe podcast with us, with us
(01:02:05):
today.
Speaker 4 (01:02:06):
Thank you very much
for inviting us.
Yeah, thank you very much forinviting us.
Speaker 1 (01:02:16):
All right, should we
roll into an outro?
Speaker 2 (01:02:18):
wonder, bar wonder,
bar, wonder, wonder.
Oh, so good, so good.
I love that.
What an absolutely great chat.
I think this podcast wasn'tlong enough.
I mean, it's probably thelongest one we've ever done.
Maybe I'm not sure.
Yet we haven't done the edit,but I could have chat with those
guys for hours it's funny,isn't it?
Speaker 1 (01:02:38):
because I always
think you know when you wouldn't
.
When we're setting up theseinterviews and writing the
questions, I think, gosh, I'vegot enough content here.
Is this gonna fill the time?
And I could have exactly thesame as you.
I could have listened to themfor so long and I wasn't kidding
at the end.
I've been smiling this wholetime.
(01:02:59):
Yeah, what?
Just just a lovely, lovelycouple and I just I love their
whole philosophy.
I just yeah, that was such agreat conversation yeah, really
cool, really cool.
Speaker 2 (01:03:14):
So the question, the
question now, andy, is how the
hell do we get over there?
Are we gonna try and meet up inGermany, or are you just gonna,
you know, step up and come toRensport reunion?
Speaker 1 (01:03:24):
I know everyone's
going to Rensport reunion.
Do it, do it.
I need to work something out.
I need to work.
Speaker 2 (01:03:36):
There's nothing like
a healthy bit of peer pressure.
But what have you got in storewith the, with the Aussies this
week with your driving?
Speaker 1 (01:03:49):
Do you know what
numbers driving I am?
Yeah, do you know what?
We all just decided not todrive this weekend.
I managed a sneaky little driveduring the week, on Wednesday.
Have you ever done that?
A Wednesday drive?
It was the best dude, theabsolute best.
Speaker 2 (01:04:08):
You're close to your
trip right like next week yeah,
so I've been on the road thisweek but flying to Philadelphia
and a few other places, yeah, mytail of the dragon trip.
I leave Wednesday and the hostthis this really nice Airbnb
cabin that we rented in theSmoky Mountains.
They've offered us an extranight because they've just got
(01:04:28):
to spend nice and place.
We're gonna stay for an extranight.
I'm just like I don't want togo so bad.
I want to go so bad.
Speaker 1 (01:04:34):
Is it?
Is it the place with the, withthe four wheel drive trails?
Speaker 2 (01:04:40):
Do you have no idea
how much shit everyone's been
giving me for that?
Still a lot of the same guyscoming back and they're like,
yeah, do we need to put on a youknow like mud tires, or can I
bring the Cayenne, or should Ibring my 911.
No, this one has.
This one actually has a roadthat leads up to it, a paved
road.
There's bound to be somesurprising stuff.
Speaker 1 (01:05:01):
I was gonna suggest
maybe get in touch with Kirsten
and see if she can help you withthe planning.
I want her to help me with myrally planning to shake, to
shake, yeah.
Alright, my man.
Hey guys, thank you ever somuch for listening.
As always, it's been so good tohave your company and thank you
so much for all the DMs and allthe feedback we've been getting
(01:05:23):
on social media and via emailand career pigeon it just it
really keeps us going and we'vejust been loving it.
So thank you so much for that.
Speaker 2 (01:05:35):
Alright, what are we
saying, germany, what are we
saying?