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October 1, 2024 27 mins

All around the world today there are people who listen to music made by Canadians. Most of us are familiar with Drake and Justin Bieber but long before those two superstars, all over the world Canadian musical acts had been transmitting into the ears of humans. But in some alternate reality, none of the Bieber’s or Drake’s exist. In fact, there is probably an alternate reality somewhere where Canada is nothing more than a musical dumping ground for American acts. And if you want to know what that might look like, simply look at Canadian music before 1971. Prior to that year Canadian radio stations played whatever was charting in the US and whatever was being dictated by US labels. While some domestic music was played on local stations, the musical conversation was a south to north one, never an east-west one. But that all changed with CANCON – the introduction of Canadian content regulations. While CANCON was certainly controversial when it came out, it became the catalyst for the creation of a domestic music industry, one that would germinate, then grow, then expand, then cultivate some of the biggest acts, biggest producers and biggest musical icons the world has ever seen.


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