Customer Led Growth

In this episode, Olivier interviews Jordan Greene from Catalyst, a company focused on customer success. They dive into the concept of customer-led growth (CLG) and its significance in the current economic climate, emphasizing a shift towards sustainable and predictable growth. Jordan explains how customer success has evolved from being just a department to a business-wide priority, playing a crucial role in driving customer-led gro...

In this engaging podcast episode, Olivier interviews Jason Widup, a seasoned marketer and founder of Peak B2B Marketing, who shares valuable insights on customer-led growth (CLG) and the unique challenges faced by B2B startups in the current market. Jason emphasizes the importance of bringing customers closer to the product, offering product tours, free trials, and templates to empower prospects in making informed decisions.

The co...

In this podcast, host Olivier Labbé welcomes Brendan Weitz, founder of Journey, and James Winter, head of marketing at Telescope Partners. Brendan shares Journey's product-led growth (PLG) approach, while James provides insights into the mix of PLG and sales motions in the companies he works with.

They also discuss the challenges of product marketing, segmenting messaging for different user types and use cases, and the competit...

In this discussion, we are joined by Pouyan Salehi, Founder & CEO of Scratchpad and Kris Rudeegraap, Founder & CEO of Sendoso, as well as Olivier to explore the undeniable impact of building strong relationships in driving revenue growth. They challenge the notion of purely transactional sales approaches and shed light on the importance of personalized engagement, PLG strategies, and understanding customer motivations. Disc...

In this episode of Customer Led Growth from Testbox, host Olivier welcomes two special guests, Sydney Sloan, CMO of Drata and Scott Wilder, Head of Digital Success at Clari, who share their insights and experiences in customer-centric approaches for founders and sales executives. Sydney discusses her journey and the importance of a unified customer experience. Scott shares his expertise in putting customers at the center of the buy...

In this episode of Customer Led Growth from Testbox, we delve into the world of customer-centric strategies that drive business growth. Join our host, Olivier as we engage in an enlightening conversation with Bethany Stachenfeld, Co-Founder & CEO of Sendspark, and Ben Wright, an expert in partnerships as they reveal invaluable insights for founders and sales executives seeking to optimize their sales processes. Learn how to tra...

In today's hyperconnected world, marketing has transformed into a multidimensional powerhouse, driving companies to new heights of success. Are you ready to discover the secrets behind fuelling your company's growth? Join us as we dive into the captivating journeys of marketing gurus Manuel Rietzsch and Andrew Davies, uncovering their game-changing tactics and approaches that propel organizations to extraordinary results.

E...

Is your sales, marketing, and product alignment strategy ready for the future? 

Discover how adopting a revenue-centric approach can transform your sales and marketing strategies in this insightful podcast episode featuring Alex Poulos (Cross Beam) and Sahil Mansuri (Bravado). As product-led growth continues to influence sales tactics, learn how companies can adapt to new customer expectations and provide a positive buying experien...

Perhaps you've heard of the term customer-led growth before, but what does it mean? Is it a concept that exists only in the realms of abstract marketing theory or is it something you can put into practice and use right now? 

We understand that businesses are growing rapidly and there are many different data points that help us understand how to predict future demand. We are here with Eli and Sam to help you understand the meani...

What is product-led growth and does it lead to long term conversion of leads? What does customer-led growth mean? How can all teams in a company align to ensure they achieve shared goals? 

In this first episode of Customer Led Growth, two leading marketers Tim Davidson and Adam Goyette join our host Olivier Labbe to answer these questions.

Tim Davidson is the senior director of marketing at Directive. He has a wealth of experience,...

Welcome to Customer Led Growth, a podcast where we explore the strategies and insights needed for businesses to achieve growth through putting their customers first. Join hosts Olivier Labbe and Sam Senior as they dive deep into topics like product-led growth, customer-led growth, and sales-led growth, and meet with some of the top sales and marketing leaders in SaaS to discuss topics like:

- Sales and marketing alignment

- Product...