April 29, 2025 • 26 mins
Cut The Tie Podcast with Thomas Helfrich
Juno Lux, founder of The Haus of H, joins Thomas for a vibrant, honest conversation about spirituality, entrepreneurship, and the power of self-ownership. From working in social work and hospitality to founding a nonprofit for queer spiritual healing, Juno shares the experiences that led them to cut the tie with outdated systems and build something empowering from the ground up.
About Juno Lux:
Juno Lux is the founder of The Haus of H—a nonprofit that creates holistic, judgment-free spiritual spaces for queer individuals. With a background spanning social work, IT, and hospitality, Juno brings both soul and structure to their work, hosting immersive retreats and advocating for deeper access to queer-centered healing.
In this episode, Thomas and Juno discuss:
- Cutting the Tie to the Employee Mindset
Juno shares the moment they realized they weren’t made to follow rigid systems and rules—they were meant to build their own. - Spirituality Without Shame
They discuss how many retreats over-emphasize sexuality, and how The House of H shifts the focus to healing, exploration, and genuine connection. - Branding, Storytelling & Self-Discovery
Juno unpacks the struggle of separating personal identity from brand identity—and how clarity came through books like StoryBrand and Save the Cat. - The Power of ChatGPT & Neurodivergent Creativity
They explain how AI tools help organize thoughts and build confidence in communication, especially for those with processing challenges.
Key Takeaways:
- Don’t Wait for Permission
Start now. You’ll never feel fully ready—and planning too much can kill momentum. - You Are the Engine
Entrepreneurship becomes real the moment you realize: if you disappear, the business stops. That’s power—and responsibility. - Let Your Experience Lead You
Your story, even the rough parts, makes you uniquely qualified to lead, teach, and heal. - You’re the Guide, Not the Hero
In branding and in life, don’t center yourself—lead others through their transformation.
"You don’t need to be the hero. You’re the guide—that’s where your magic is." — Juno Lux
CONNECT WITH JUNO LUX:
Website: https://thehausofh.org
LinkedIn: https://www.linkedin.com/in/juno-epifanio/
Instagram: https://www.instagram.com/_hausofh/
CONNECT WITH THOMAS:
X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: t@instantlyrelevant.com
InstantlyRelevant.com
Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly R
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Cut the tie to anything holding you back from
success.
Welcome to the Cut the Tiepodcast.
Hi, I'm your host, thomasHelfrich, and in each episode,
we bring you real entrepreneursthat really overcame challenges
on their journey to becomesuccessful.
We look at the impact, themoment, how it affected
everything in their lives.
Follow us on Apple, spotify andYouTube.
Now let's meet our guest on Cutthe Tie podcast Today.
(00:25):
I'm joined by Juno Lux Amazingname, by the way.
Juno, thank you for coming onthe show.
Speaker 2 (00:31):
Thank you so much for having me.
It's been.
It's a joy.
I'm very excited to be here.
Speaker 1 (00:35):
Juno, why don't you introduce yourself and your
company and tell us what you do?
Speaker 2 (00:39):
Hi, I'm Juno.
I am the progenitor or founderof the House of H.
The House of H is a nonprofitorganization that I started two
years ago and it is to givequeer people access to
spirituality in a judgment freeand holistic space.
Nice.
Speaker 1 (00:58):
Well, I mean, there is competition, even in as a
non-for-profit in your space,for coaches and books and
everything else that's available.
You know the power statementwhy do people pick you?
Why do they work with you?
Speaker 2 (01:09):
they work with me, because there's even though
there are plenty of retreatshappening right now and stuff
like that, a lot of the treatsthat are retreats, that are
geared towards queer people uhtend to be a little like dialed
up on the sex, and I think likethere's nothing wrong with that.
But I certainly want to makethat a secondary part of the
(01:32):
conversation, not a primary partof the conversation, and so I
uh I decided that I would makethat happen.
Speaker 1 (01:41):
Very nice.
Well, in your own journey, talka little about your journey and
what the tie was, so to speak,that you had to cut to kind of
found what you did and get towhere you are today.
Speaker 2 (01:53):
Yeah, well, I have had a really illustrious career
of like many different careers.
Actually, I was in hospitality,I was in uh it doing computer
stuff.
I was in social work and, likeall of the themes have always
been like helping somebody,which, I mean, that's what all
jobs are, I guess.
But I got to a point where Iwas tired of working for other
(02:15):
people and I was tired of likebeing able to create systems
better than what I was beinggiven.
And then usually I would belike, hey, this is a new way to
do it.
And they'd be like we don't doit that way.
And I'd be like, well, why Isthere a reason?
And they were like it's justnot how it's done.
And I don't respond well tothat answer.
I'm like that's not an answer.
(02:39):
I'm an adult, you're going tospeak to me like one and a lot's
just.
I eventually realized I'm notan employee and that was what.
That was one of the big tiesthat held me back.
But I was like I'm just goingto start my own thing.
Speaker 1 (02:50):
What you're right and getting getting treated like
like that's the indicator.
If someone goes, we've justalways done it that way, that
means no thought has really goneinto improvement and oftentimes
there's no interest in anyonequestioning it.
It creates an environment ofjust do what you're told and go
home right, like.
That's not.
A healthy environment in me is,even if it's the best process
ever, someone should at leastsay well, I'd like to hear your
(03:12):
idea of why you think this isbetter.
And then they, you can have anmature conversation of we've
tried that.
Hey, that's a great idea.
However, here's one thing youmay not realize, or whatever it
is.
The point is have aconversation, as opposed to shut
someone down, like just go toyour job and be quiet, like
that's the worst.
Um, so I, I get that.
And do you remember the moment,the aha moment, where you're
(03:33):
like oh, this is it, I'm done.
Speaker 2 (03:35):
So it's funny, cause it I?
I've had a moment like similarto that at all of my jobs that
I've ever had and I used to justthink like well, maybe I'm not
meant to be here and then Irealized no, I'm not meant to
work for someone else, but Imean I could give you.
I guess it was.
It was literally just alwaysthat conversation in different
(03:57):
settings of me being like howabout this way?
Speaker 1 (04:00):
I like it.
You don't have a recall of oneof like that's it last straw.
Speaker 2 (04:06):
I feel like if I say it, I'm going to out some of my
previous employers.
So that's why, yeah, we lovethat.
Speaker 1 (04:11):
We like, unless they're customers, but if well,
you don't have to out theiremployers but, like you can give
the situation.
I think it's healthy tounderstand the situation,
because if you don't feel herewas a situation and I think lots
of people have been in thatsituation that's healthy because
you're helping people who don'trealize maybe they can do
something different and you tookthe leap of faith to do it.
Speaker 2 (04:34):
I'll give you an example of something that
happened when I was in socialwork, because that was like long
enough ago now that I can usethat freely and the organization
that I stopped working forthere also the department that I
worked for closed, so it's okayI worked for this social work
organization in New York Cityand in the social work field is
(04:56):
predominantly women, for if youdon't know that, it's
predominantly women.
And it was I was the only person, I was the only male presenting
person on my floor, and it was,I was the only person, I was
the only male presenting personon my floor and I would wear
casual clothes like the girlswould, because I was going into
like really rough neighborhoods.
So wearing a suit wasn'tnecessarily the best approach,
(05:17):
and also part of social work, orpart of the how you function
within the world of social work,is meeting your client where
they're at, so that they feelsafe with you, and that's like
one of the primary things.
And so my boss was like youneed to wear a suit when you go
out.
And I was like but none of thegirls were like women's suits,
why?
Why should I wear a suit?
(05:37):
And they were basically like,well, they're girls type thing.
And I was like, oh OK, I waslike, well, I didn't know, you
loved assuming my gender,whatever.
So then I went out with one ofthe girls who I was friends with
and we went to the gap orsomething and we got exact
matching outfits and we worethem the next day together.
(05:58):
And so then the executivedirector, who would always give
me crap, was like um, she justwalked up to me and she saw what
I was wearing and I said, doyou have anything to say?
And she was like no, and I waslike okay, good, and then I wore
whatever I wanted the wholetime.
So, like, like moments likethat where people think they're
gonna like can I swear on this?
(06:20):
Of course, yeah.
When people think they're gonnalike out big dick energy me that
doesn't't happen and I'm goingto use that today at some point
Don't out big dick energy, mefalling into that, really like
(06:41):
competitive side of myself.
But people have said to mebefore you have such a
competitive energy and I go, no,I don't, because I don't
compete, I win, and so likethere's a very uh, when you
engage with that part of me,it's, it's not a good place for
you to be.
Speaker 1 (06:58):
It's not really where you want to be either, Cause it
puts you down a path you don'twant to be.
Since you've cut the tie andyou've kind of realized the
moment, what's been the impacton your life friends, family,
business.
Speaker 2 (07:11):
So it's interesting I've been doing the House of H
for two years now and it's beenreally rewarding and all that.
But only like yesterday did Irealize that I'm an entrepreneur
and it finally like set in andI was like, oh wait, this is a
whole new way to relate to life.
And so like it took two years,but there was definitely a
(07:32):
moment of clarity literallyyesterday.
Speaker 1 (07:36):
Well, talk about that .
That's a that's a great moment.
Speaker 2 (07:38):
Yeah, it was like this sense of so being a
nonprofit, you kind of have tooperate differently than a
standard business.
And I was in the middle offilling out these like donation
form pages and like explainingwhat we were going to do with
all this money and stuff likethat, and I was like, oh wow, I,
(08:00):
this is, this is all me.
It kind of hit me all at oncethat I was like I'm the only one
doing this, like I mean not tobe like overly hyperbolic or
maybe a little bit morbid, but Iwas like if I died right now,
this would end, like this wouldjust stop, and like the
realization that I am the thingpropelling something was really
(08:21):
powerful for me.
Speaker 1 (08:22):
Yeah, yeah, it's well .
It's when you realize thatthere's no safety net.
There's, it's you and you haveto succeed, or, you know, drown
or swim or something in between.
So that's actually when you goto the next level of of kind of
entrepreneurship, when yourealize, hey, it's up, it's up
for me to decide.
There's no magical doors orkeys or locks.
(08:43):
I it all, I can do it yeah ornot.
Speaker 2 (08:46):
And that's weird because I've always been so
accustomed, like I've worked invery high-end establishments
when I was in hospitality, likeI worked for walt disney world,
I worked for the w like thosestarwood resorts when they were
still starwood.
Um, I've always been like Istarted in my it company as like
an intern and ended up theirlead technician.
So it's, I've always been likeI started in my IT company as
like an intern and ended uptheir lead technician.
(09:07):
So I've always been like if I'msomewhere, I'm going to do my
best.
But also, along with that, I'vealways had people who I had to
check in with and like verifywith.
So I think I just took thatbehavior with me and like I
would always bounce ideas off myfriends and sometimes my
parents, and like just likeother stuff.
(09:29):
I mean, of course I have aboard of directors and I run
everything by them, but likejust to to realize that like
that's not necessary, I don'tneed to run everything by
someone is like it was like kindof like a moment.
Speaker 1 (09:43):
You know what I mean, mm hmm, and that's I mean,
that's fantastic.
Speaker 2 (09:46):
What's, what's the advice you'd give to maybe an
entrepreneur where you were acouple of years ago, like you
know, if you look back and yousay, hey, here's what I would do
or not do, oh, I would say One,don't like I'm an over planner.
But don't over plan, just do it, because ultimately you're not
(10:10):
prepared, you'll never be fullyprepared until you immerse
yourself in it, and the longeryou sit thinking about it, the
more likely you are to talkyourself out of it.
So just full, jump in the deepend, you'll swim, you won't sink
.
And just, I mean to be kind oftrite and use an overused
(10:31):
statement like think like Nike,just do it, just do it.
Speaker 1 (10:35):
It is.
It's a great thing.
And listen, I, it is greatadvice.
And you continually face it inentrepreneurial journey.
I've never done a course andI'm sitting here month after
month like what do I do in it?
And every time I do it I'm like, oh, it's not big enough and I
know I should just record themost basic version and give it
away to the initial people in mygroup and just get feedback and
redo it.
And I struggle with that andyour advice is spot on and one
(10:57):
of the hardest ones to take.
It's like just go do it and atsome point you get forced into
doing it.
Speaker 2 (11:19):
And that's, um, uh, I'm not there yet, so but I, uh,
I, I appreciate that.
So I think that's sound advice.
Just get out there and do itand learn from the experience
and don't look at it as afailure.
You will suck first and nomatter what you do, and then, no
matter how great you are,you'll realize later you sucked
at it.
This just occurred to me aboutsomething else that kind of
triggered my knowingness ofbeing an entrepreneur.
So like when I was I startedthis two years ago and I was
still working at an IT companyat the time and it wasn't until
(11:39):
just like six months ago orsomething they had to downsize
because they lost three of theirbig clients and I was salaried,
so they couldn't cut my hoursor like they couldn't change
what they were paying me.
So, um, when I stopped, whenthey were like we have to
downsize you because we, wedon't have the money to pay you,
basically I was like, oh, okay,and then I took like a week to
(12:03):
process that.
But then that was kind of thebeginning of like, oh well, I, I
work for myself.
That was kind of the beginningof like, oh well, I, I work for
myself.
So it kind of doesn't matter,and then, like that was kind of,
I think, where it started toset in.
Speaker 1 (12:15):
I mean, yes, you're right, and you also, at some
point you'll realize too thatyou know working for someone's
no more stable than working foryourself.
So once you kind of sort outwhat you do, uh, some it's just
some rapid fire questions whogives you inspiration?
Speaker 2 (12:31):
Um, like Martin Luther King.
I mean, it's not a bad one toget it from that's, yeah, I love
how he used his voice toadvocate for minority people,
and he was a spiritual personand he was willing to, like, lay
down his life for what hebelieved in, and that's what I
aspire to be every day.
Speaker 1 (12:51):
Yeah, that's a good one, Solid answer.
I'm going to give you an A pluson that one.
What's the best business adviceyou've ever received?
Speaker 2 (12:57):
Um, the best business receipt advice I've received
was um, you're going to fail,but try it anyway and then
refine it.
Who gave you that advice?
Um, that was actually one ofthe coaches I work with.
Speaker 1 (13:15):
Yeah, and they're uh like a current coach you're
working with now or someone inthe past someone in the past.
Speaker 2 (13:20):
Um, do you want his name?
It's up to you.
Yeah, his name is Ben Holt.
He works, he works with he uh.
He actually has a his owncompany called awakened breath.
It's a breathworks uhcertification and he's just like
a really excellent coach.
I would recommend him to prettymuch anyone.
I like him.
Speaker 1 (13:38):
Maybe I'm going to work with me but you know, of
course you can bring him on theshow, you can.
You can make the intro.
Yeah, absolutely, I would loveto.
I really think, really thinkpeople should read and learn
from others, even if they hatereading.
That being said, what book's amust read?
Speaker 2 (13:56):
Okay, so you're asking someone that reads a lot
of books.
What topic are we in?
Speaker 1 (14:01):
Because I Well, the fact that I read a lot of books,
I will narrow it For anentrepreneur that maybe they
know, maybe they're, they'rejust wanting to start or they're
hit a plateau, they just can'tfigure.
Like, what's theentrepreneurial book?
You think someone at least liketable stakes.
You got to read this one.
Speaker 2 (14:15):
So I found that one of the challenges I experienced
most with entrepreneurship wasbranding, because I didn't
understand the differencebetween the brand that is my, my
vision, and the brand that ismyself and not to say that I'm
like a personal brand, becausethat's not what I mean, but like
writing the story of yourcompany can be a real challenge
(14:40):
to wrap your head around,because so much of it is in you
and so you have to kind ofcreate that distance from
yourself in you.
And so you have to kind ofcreate that distance from
yourself.
And I really loved it was anaudio book, it was like story
brand marketing was great.
And then I also really likedthe book, which is a film book
actually Save the Cat and theyboth really helped me understand
(15:02):
the art of storytelling for thesake of something else and
always remember that no matterwhat you are in your or like no
matter what your organization is, you're always the guide.
You're never the hero.
That's what it comes down to,that like little will save you
every time.
Speaker 1 (15:18):
I love that.
I believe I've listened to thatbook, the storytelling one.
That was a.
It was good.
It was good storytelling bythem doing it.
They walked the walk in theirown book, which I thought was
important yeah, yeah, it wasgreat.
Speaker 2 (15:30):
And halfway through the book I was like wait a
minute, they're tricking me,they're doing this right,
they're doing the thing to youright, exactly yeah, and I was
like hey, but at the same time Iwas like this is great, because
it I it showed me that itworked Right exactly.
Speaker 1 (15:43):
Do you have a favorite tech you're using right
now, something you like to bereliant?
Speaker 2 (15:47):
on.
I'm going to be like, I'm goingto admit to using ChatGPT.
You can do everyone else's.
I love ChatGPT and I love AIand I know that that's
controversial, especially in,like, my spiritual wellness
space.
A lot of people are likefreaked out by it, are like
(16:08):
freaked out by it.
But growing up I've had, I had aprocessing disability where,
like, it was hard, I can speakjust great, like I'm well, I'm
well spoken.
I always happen.
But getting it to process fromlike here to written out has
always been a challenge for meand it was just a matter of,
like, organizing the thoughts.
You know what I mean, not somuch 100% what you mean.
Yes, what I would do with chatGPT is I was, I would write all
(16:30):
of my thoughts down like streamof consciousness just flowing,
and then I would be like at thebottom I would say, like this is
what I want it to sound, like,this is the general feel I
wanted to have, this is theaudience I'm talking to, this is
the purpose of this form.
Or like this is where I'mreplying, like if I've had to
message someone on LinkedIn.
Sometimes I'm like this feels alittle casual.
Maybe I should dress it up alittle bit so like, and then I
(16:58):
just hit enter and it alwaysproduces in my voice which is
the wildest thing the responsethat I should be sending Right.
Speaker 1 (17:02):
I mean it's a great tool.
Speaker 2 (17:05):
Yeah, it's fantastic.
Speaker 1 (17:08):
I'll even give you a shorter step Use the audio
version and just talk to it.
You know the the ADHD and mostentrepreneurs and all of us
makes the from the brain to thewritten very difficult.
So even typing it in gets likeyou start losing interest about
30, 30 words into it and talkingto it you can rant.
(17:28):
Okay, here's the things I wantyou to go do with this GPT, this
, this, and I'm concerned aboutthat.
Oh, by the way, I forgot thisother fact I just talk to it and
then send it, and it is wayfaster and easier on me.
Speaker 2 (17:40):
I'm going to have to try that, then I will definitely
it's great.
Speaker 1 (17:43):
You can have a conversation with it.
It's really.
I would definitely recommendanyone listening.
Talk to it.
If you have a tough timewriting pen to paper, just talk
to it.
It's great Does it talk back toyou.
Speaker 2 (17:53):
Yeah, oh, my God.
Speaker 1 (17:59):
I mean.
So this is from your spiritualside.
I'll just make a small tangenthere.
It can be, it could becomesomething that's very good for
you, to help you with clarity ofthought and understand you and
understand what it might and itshould be.
It should be very good atsaying the right words.
Based on all the books andinformation that's out there on
the topic of how to get you tothink differently, it would be a
(18:19):
very, very valuable tool to use.
There's the conference.
Who comes in?
What's the data?
What methodology?
What's the motive?
Can people mess with that?
Maybe, but it's still betterthan not talking to anybody.
Speaker 2 (18:29):
I mean this is going to sound kind of callous, but is
it bad that I kind of don'tcare who has no?
Speaker 1 (18:36):
it isn't.
No, listen you, you, youshouldn't.
I'm telling the people outthere who maybe don't want to
talk to somebody, but want toget through something in their
life or find something.
It's a place to start becauseit at least allow you to talk
basically to yourself, out ofyour head.
Speaker 2 (18:50):
Yeah, absolutely my.
Speaker 1 (18:52):
my one of my best friends uses chat GPT as a
therapist, like full scale Ahundred percent, could I mean
like that is a really good usecase.
Uh, without bias.
For the most part I mean thebias comes from the content that
comes into it.
But if it's looking at, if yousay, listen, restrict this to
books and latest and respectedarticles or journals, it can
(19:12):
give you some pretty pretty goodadvice.
Speaker 2 (19:14):
Ooh, I should, can.
I should try that Like onlylook at scholarly articles.
Speaker 1 (19:19):
Yeah, Like we'll publish journals or uh, uh, what
is it?
Peer reviewed things like thatand and based on like clinicaled
things like that and based onclinical data.
But even that could be.
We're on a tangent.
But you can be leveraged.
I think ChatGPT and all theother ones are very they're
great answers, because the truthis you should be using them to
some degree, At least know whatit is, so no one fears it.
If you had to start over notyour whole life, let's go into
(19:43):
your career, or you can pick theframe if it makes more sense.
But if you pick a time frameand you had to start that over,
you know when would that be, whyand what would you?
Speaker 2 (19:53):
do different.
I'm going to give you a verylike Miss America answer, but I
really think that everythingthat I've done to this point has
made me exactly who I am,because I was thinking about
this last night.
I was like you know, althoughI've been through some really
(20:15):
rough, rough things, I would nottrade my life experience for
anything in the world, because Ithink that had I not had the
exact collection of experiencesthat I have had, I might not be
able to help people in the sameway that I can and like.
For a long time I regrettedgoing to school for social work
because it didn't offer me thefinancial stability that I
wanted and it didn't offer methings that, like I was looking
(20:36):
for in that moment.
But my social work degree hashelped me relate to the world
around me more than anythingelse that I've done ever, and it
also helps to solidify validityfor the organization that I'm
creating currently, because,although there are many coaches
out there, not all of them havemaster's degrees in social work
and not not all of them aregoing for PhDs.
Speaker 1 (20:58):
So I mean that's that's.
I mean that's fair right, youhave to account for your own
experience into your.
You know your profession.
So you know, and I see whenpeople sometimes ask that
question they go oh, I'd go backto nine years old.
But, like you know, youwouldn't have maybe your wife
then or your kids or this personin your life.
But you could go back tocertain moments like, oh man, I
(21:19):
would still leave, I would dothese 10 things differently, and
I love the fact that I'mdrawing upon that.
I can't go, I can't leave, thatI got to draw upon my own
experience and I think that'sthe mature way to think about it
.
What I tell people to dosometimes is you know, I just
went to a 30 year high schoolreunion last summer.
It dawned on me that I'm, youknow, I'm pretty fit, healthy.
I don't smoke, don't drink.
Speaker 2 (21:58):
I'm like I have 30 more years, I just got here.
So the idea is always look backof, hey, if I do things
different, I would have thechange.
And so, like I've always takenthat very seriously, like my
role as an advocate, or likesomeone who who views themselves
as like a forward movingthinker.
Um, like that started in highschool for me, like in the
nineties, it wasn't really cuteto be gay, um, and so, by the
(22:22):
way, surprise, no, I'm justkidding Um, but it wasn't really
cute to be gay then.
Like um, it was.
Speaker 1 (22:30):
I'm changing that's it.
Speaker 2 (22:31):
That's it.
I want to be cute converting Umbut it's a choice, you know.
Yeah, it's absolutely a choice.
Speaker 1 (22:39):
They think it's they think it's our agenda to convert
you people.
So, absolutely Right.
No, you didn't go to camp andget the G, get Jesus to get it
out of here, or anything likethat.
Speaker 2 (22:47):
No, unfortunately he didn't do the job.
Speaker 1 (22:52):
See, this podcast is gone.
It's gone down.
Speaker 2 (22:56):
It has gone down but apparently that works with my
name, so that's okay.
Speaker 1 (23:00):
It works, you get anything.
But if we had miss miss USA onhere like Elisa Christie two
time, we had miss miss usa onhere like elisa christie,
two-time winner, oh that's wild.
She did not give miss americaanswers, she.
But, by the way, she gave somepretty pretty hard fought, like
was talking about cosby and allthe anyway.
So anyway she.
That's why she, she reasonedshe won.
I met her on the beta blocks,by the way, as well, on blocks.
Um, didn't realize that wasthat she was who that was, until
(23:23):
like after the whole thing wasdone, I'm like oh, you were just
nice, anyway, uh.
Final question yeah, if therewas a question I was supposed to
ask you or should have askedyou, and I didn't, what is that
question?
Speaker 2 (23:38):
And uh, how would you answer it?
Um, I think you could haveasked me like how does, how does
my like?
Why is my organization soimportant today?
And I would say that myorganization is so important
today because queer people areactively being asked to be quiet
(24:01):
, and the most important thingthat queer people can do right
now is use their voice and notbe silent.
And I think the best way we cando that is through things like
starting nonprofits, startingbusinesses and getting involved
and getting out there and beingin community.
And that's why I think that myorganization's voice is so
important right now.
Speaker 1 (24:22):
I like that.
That's a really good.
I mean, that's a.
That's a very well thought outreason why you exist.
Most people can't answer thatquestion If you ask like why do
you exist?
I don't know, make money.
This one is like the help andsupport.
I love that.
I love that you've come on here, juno.
I absolutely love your name.
It's one of those names likeJuno Lux I'm going to just say
(24:43):
it randomly today Like Lux, whatare you?
Speaker 2 (24:47):
talking about.
I feel like I'm going to get avoice note in the middle of the
night.
Just your voice doing my name.
Speaker 1 (24:53):
There's a thing from Sephora called Laneige and I
will have conversations with mykids and I'll be like, no matter
what they answer, I'm likeLaneige.
I'm like Laneige.
No, like, stop it.
I'm like Linage, like.
Speaker 2 (25:05):
Linage?
Am I the new Linage?
Are you going to just start?
Speaker 1 (25:07):
plugging it in with your kids Starring in Linage
gone wrong.
Speaker 2 (25:12):
Yes.
Speaker 1 (25:13):
Yeah, that's hilarious.
Speaker 2 (25:14):
By the way.
Speaker 1 (25:14):
Sephora is not a sponsor.
But goddamn, linage is good.
I love that.
It's like a Stanley water cupin the form of lymphoma.
Yeah, how do people get aholdof you who?
How do people get a hold of youwho?
Speaker 2 (25:25):
should get a hold of you.
If you are a queer person or anally to queer people, you can
find me at thehouseofhorg, andhouse is spelled H-A-U-S because
fashion and gay and if you arelooking to get in touch with a
deeper part of yourself in ajudgment-free place, you should
also get in touch with me.
I host four to six retreats ayear.
(25:47):
We have two coming up this yearbecause we had to like move
some stuff around.
We're getting Yoga Allianceapproved right now, but in
October we have a retreat calledwhich camp, which is gonna be a
super fun.
So if you've ever been curiousabout, like tarot or astrology
or any of that stuff, that's,it's gonna be a great time.
And it's on Halloween weekendand we're doing a full scale um
(26:09):
deity dance party where you showup as your favorite deity and
dance the night away.
Speaker 1 (26:12):
I love that.
Dungeons and dragons, fullWicca.
It's going to be great.
Speaker 2 (26:15):
Yes, yes, yes, yes, Dungeons and dragons come to
life.
Speaker 1 (26:20):
Let your dragon balls show.
Yes, a hundred percent.
I'm so funny at myself.
Thank you for coming on.
I appreciate it.
Thank you so much for having me.
Speaker 2 (26:30):
It's been a joy.
Speaker 1 (26:32):
Thank you for joining us on this episode of Cut the
Tie.
Let's stay connected.
Please hit that follow buttonon Apple, spotify or YouTube and
, if you're ready to advanceyour entrepreneurial journey
even further, join our freecommunity at facebookcom.
Slash groups, slash cut the tie.
Cut the tie to everythingholding you back from success.
Cut the tie to anything holding you back from
success.
Welcome to the Cut the Tiepodcast.
Hi, I'm your host, thomasHelfrich, and in each episode,
we bring you real entrepreneursthat really overcame challenges
on their journey to becomesuccessful.
We look at the impact, themoment, how it affected
everything in their lives.
Follow us on Apple, spotify andYouTube.
Now let's meet our guest on Cutthe Tie podcast Today.
(00:25):
I'm joined by Juno Lux Amazingname, by the way.
Juno, thank you for coming onthe show.
Speaker 2 (00:31):
Thank you so much for having me.
It's been.
It's a joy.
I'm very excited to be here.
Speaker 1 (00:35):
Juno, why don't you introduce yourself and your
company and tell us what you do?
Speaker 2 (00:39):
Hi, I'm Juno.
I am the progenitor or founderof the House of H.
The House of H is a nonprofitorganization that I started two
years ago and it is to givequeer people access to
spirituality in a judgment freeand holistic space.
Nice.
Speaker 1 (00:58):
Well, I mean, there is competition, even in as a
non-for-profit in your space,for coaches and books and
everything else that's available.
You know the power statementwhy do people pick you?
Why do they work with you?
Speaker 2 (01:09):
they work with me, because there's even though
there are plenty of retreatshappening right now and stuff
like that, a lot of the treatsthat are retreats, that are
geared towards queer people uhtend to be a little like dialed
up on the sex, and I think likethere's nothing wrong with that.
But I certainly want to makethat a secondary part of the
(01:32):
conversation, not a primary partof the conversation, and so I
uh I decided that I would makethat happen.
Speaker 1 (01:41):
Very nice.
Well, in your own journey, talka little about your journey and
what the tie was, so to speak,that you had to cut to kind of
found what you did and get towhere you are today.
Speaker 2 (01:53):
Yeah, well, I have had a really illustrious career
of like many different careers.
Actually, I was in hospitality,I was in uh it doing computer
stuff.
I was in social work and, likeall of the themes have always
been like helping somebody,which, I mean, that's what all
jobs are, I guess.
But I got to a point where Iwas tired of working for other
(02:15):
people and I was tired of likebeing able to create systems
better than what I was beinggiven.
And then usually I would belike, hey, this is a new way to
do it.
And they'd be like we don't doit that way.
And I'd be like, well, why Isthere a reason?
And they were like it's justnot how it's done.
And I don't respond well tothat answer.
I'm like that's not an answer.
(02:39):
I'm an adult, you're going tospeak to me like one and a lot's
just.
I eventually realized I'm notan employee and that was what.
That was one of the big tiesthat held me back.
But I was like I'm just goingto start my own thing.
Speaker 1 (02:50):
What you're right and getting getting treated like
like that's the indicator.
If someone goes, we've justalways done it that way, that
means no thought has really goneinto improvement and oftentimes
there's no interest in anyonequestioning it.
It creates an environment ofjust do what you're told and go
home right, like.
That's not.
A healthy environment in me is,even if it's the best process
ever, someone should at leastsay well, I'd like to hear your
(03:12):
idea of why you think this isbetter.
And then they, you can have anmature conversation of we've
tried that.
Hey, that's a great idea.
However, here's one thing youmay not realize, or whatever it
is.
The point is have aconversation, as opposed to shut
someone down, like just go toyour job and be quiet, like
that's the worst.
Um, so I, I get that.
And do you remember the moment,the aha moment, where you're
(03:33):
like oh, this is it, I'm done.
Speaker 2 (03:35):
So it's funny, cause it I?
I've had a moment like similarto that at all of my jobs that
I've ever had and I used to justthink like well, maybe I'm not
meant to be here and then Irealized no, I'm not meant to
work for someone else, but Imean I could give you.
I guess it was.
It was literally just alwaysthat conversation in different
(03:57):
settings of me being like howabout this way?
Speaker 1 (04:00):
I like it.
You don't have a recall of oneof like that's it last straw.
Speaker 2 (04:06):
I feel like if I say it, I'm going to out some of my
previous employers.
So that's why, yeah, we lovethat.
Speaker 1 (04:11):
We like, unless they're customers, but if well,
you don't have to out theiremployers but, like you can give
the situation.
I think it's healthy tounderstand the situation,
because if you don't feel herewas a situation and I think lots
of people have been in thatsituation that's healthy because
you're helping people who don'trealize maybe they can do
something different and you tookthe leap of faith to do it.
Speaker 2 (04:34):
I'll give you an example of something that
happened when I was in socialwork, because that was like long
enough ago now that I can usethat freely and the organization
that I stopped working forthere also the department that I
worked for closed, so it's okayI worked for this social work
organization in New York Cityand in the social work field is
(04:56):
predominantly women, for if youdon't know that, it's
predominantly women.
And it was I was the only person, I was the only male presenting
person on my floor, and it was,I was the only person, I was
the only male presenting personon my floor and I would wear
casual clothes like the girlswould, because I was going into
like really rough neighborhoods.
So wearing a suit wasn'tnecessarily the best approach,
(05:17):
and also part of social work, orpart of the how you function
within the world of social work,is meeting your client where
they're at, so that they feelsafe with you, and that's like
one of the primary things.
And so my boss was like youneed to wear a suit when you go
out.
And I was like but none of thegirls were like women's suits,
why?
Why should I wear a suit?
(05:37):
And they were basically like,well, they're girls type thing.
And I was like, oh OK, I waslike, well, I didn't know, you
loved assuming my gender,whatever.
So then I went out with one ofthe girls who I was friends with
and we went to the gap orsomething and we got exact
matching outfits and we worethem the next day together.
(05:58):
And so then the executivedirector, who would always give
me crap, was like um, she justwalked up to me and she saw what
I was wearing and I said, doyou have anything to say?
And she was like no, and I waslike okay, good, and then I wore
whatever I wanted the wholetime.
So, like, like moments likethat where people think they're
gonna like can I swear on this?
(06:20):
Of course, yeah.
When people think they're gonnalike out big dick energy me that
doesn't't happen and I'm goingto use that today at some point
Don't out big dick energy, mefalling into that, really like
(06:41):
competitive side of myself.
But people have said to mebefore you have such a
competitive energy and I go, no,I don't, because I don't
compete, I win, and so likethere's a very uh, when you
engage with that part of me,it's, it's not a good place for
you to be.
Speaker 1 (06:58):
It's not really where you want to be either, Cause it
puts you down a path you don'twant to be.
Since you've cut the tie andyou've kind of realized the
moment, what's been the impacton your life friends, family,
business.
Speaker 2 (07:11):
So it's interesting I've been doing the House of H
for two years now and it's beenreally rewarding and all that.
But only like yesterday did Irealize that I'm an entrepreneur
and it finally like set in andI was like, oh wait, this is a
whole new way to relate to life.
And so like it took two years,but there was definitely a
(07:32):
moment of clarity literallyyesterday.
Speaker 1 (07:36):
Well, talk about that .
That's a that's a great moment.
Speaker 2 (07:38):
Yeah, it was like this sense of so being a
nonprofit, you kind of have tooperate differently than a
standard business.
And I was in the middle offilling out these like donation
form pages and like explainingwhat we were going to do with
all this money and stuff likethat, and I was like, oh wow, I,
(08:00):
this is, this is all me.
It kind of hit me all at oncethat I was like I'm the only one
doing this, like I mean not tobe like overly hyperbolic or
maybe a little bit morbid, but Iwas like if I died right now,
this would end, like this wouldjust stop, and like the
realization that I am the thingpropelling something was really
(08:21):
powerful for me.
Speaker 1 (08:22):
Yeah, yeah, it's well .
It's when you realize thatthere's no safety net.
There's, it's you and you haveto succeed, or, you know, drown
or swim or something in between.
So that's actually when you goto the next level of of kind of
entrepreneurship, when yourealize, hey, it's up, it's up
for me to decide.
There's no magical doors orkeys or locks.
(08:43):
I it all, I can do it yeah ornot.
Speaker 2 (08:46):
And that's weird because I've always been so
accustomed, like I've worked invery high-end establishments
when I was in hospitality, likeI worked for walt disney world,
I worked for the w like thosestarwood resorts when they were
still starwood.
Um, I've always been like Istarted in my it company as like
an intern and ended up theirlead technician.
So it's, I've always been likeI started in my IT company as
like an intern and ended uptheir lead technician.
(09:07):
So I've always been like if I'msomewhere, I'm going to do my
best.
But also, along with that, I'vealways had people who I had to
check in with and like verifywith.
So I think I just took thatbehavior with me and like I
would always bounce ideas off myfriends and sometimes my
parents, and like just likeother stuff.
(09:29):
I mean, of course I have aboard of directors and I run
everything by them, but likejust to to realize that like
that's not necessary, I don'tneed to run everything by
someone is like it was like kindof like a moment.
Speaker 1 (09:43):
You know what I mean, mm hmm, and that's I mean,
that's fantastic.
Speaker 2 (09:46):
What's, what's the advice you'd give to maybe an
entrepreneur where you were acouple of years ago, like you
know, if you look back and yousay, hey, here's what I would do
or not do, oh, I would say One,don't like I'm an over planner.
But don't over plan, just do it, because ultimately you're not
(10:10):
prepared, you'll never be fullyprepared until you immerse
yourself in it, and the longeryou sit thinking about it, the
more likely you are to talkyourself out of it.
So just full, jump in the deepend, you'll swim, you won't sink
.
And just, I mean to be kind oftrite and use an overused
(10:31):
statement like think like Nike,just do it, just do it.
Speaker 1 (10:35):
It is.
It's a great thing.
And listen, I, it is greatadvice.
And you continually face it inentrepreneurial journey.
I've never done a course andI'm sitting here month after
month like what do I do in it?
And every time I do it I'm like, oh, it's not big enough and I
know I should just record themost basic version and give it
away to the initial people in mygroup and just get feedback and
redo it.
And I struggle with that andyour advice is spot on and one
(10:57):
of the hardest ones to take.
It's like just go do it and atsome point you get forced into
doing it.
Speaker 2 (11:19):
And that's, um, uh, I'm not there yet, so but I, uh,
I, I appreciate that.
So I think that's sound advice.
Just get out there and do itand learn from the experience
and don't look at it as afailure.
You will suck first and nomatter what you do, and then, no
matter how great you are,you'll realize later you sucked
at it.
This just occurred to me aboutsomething else that kind of
triggered my knowingness ofbeing an entrepreneur.
So like when I was I startedthis two years ago and I was
still working at an IT companyat the time and it wasn't until
(11:39):
just like six months ago orsomething they had to downsize
because they lost three of theirbig clients and I was salaried,
so they couldn't cut my hoursor like they couldn't change
what they were paying me.
So, um, when I stopped, whenthey were like we have to
downsize you because we, wedon't have the money to pay you,
basically I was like, oh, okay,and then I took like a week to
(12:03):
process that.
But then that was kind of thebeginning of like, oh well, I, I
work for myself.
That was kind of the beginningof like, oh well, I, I work for
myself.
So it kind of doesn't matter,and then, like that was kind of,
I think, where it started toset in.
Speaker 1 (12:15):
I mean, yes, you're right, and you also, at some
point you'll realize too thatyou know working for someone's
no more stable than working foryourself.
So once you kind of sort outwhat you do, uh, some it's just
some rapid fire questions whogives you inspiration?
Speaker 2 (12:31):
Um, like Martin Luther King.
I mean, it's not a bad one toget it from that's, yeah, I love
how he used his voice toadvocate for minority people,
and he was a spiritual personand he was willing to, like, lay
down his life for what hebelieved in, and that's what I
aspire to be every day.
Speaker 1 (12:51):
Yeah, that's a good one, Solid answer.
I'm going to give you an A pluson that one.
What's the best business adviceyou've ever received?
Speaker 2 (12:57):
Um, the best business receipt advice I've received
was um, you're going to fail,but try it anyway and then
refine it.
Who gave you that advice?
Um, that was actually one ofthe coaches I work with.
Speaker 1 (13:15):
Yeah, and they're uh like a current coach you're
working with now or someone inthe past someone in the past.
Speaker 2 (13:20):
Um, do you want his name?
It's up to you.
Yeah, his name is Ben Holt.
He works, he works with he uh.
He actually has a his owncompany called awakened breath.
It's a breathworks uhcertification and he's just like
a really excellent coach.
I would recommend him to prettymuch anyone.
I like him.
Speaker 1 (13:38):
Maybe I'm going to work with me but you know, of
course you can bring him on theshow, you can.
You can make the intro.
Yeah, absolutely, I would loveto.
I really think, really thinkpeople should read and learn
from others, even if they hatereading.
That being said, what book's amust read?
Speaker 2 (13:56):
Okay, so you're asking someone that reads a lot
of books.
What topic are we in?
Speaker 1 (14:01):
Because I Well, the fact that I read a lot of books,
I will narrow it For anentrepreneur that maybe they
know, maybe they're, they'rejust wanting to start or they're
hit a plateau, they just can'tfigure.
Like, what's theentrepreneurial book?
You think someone at least liketable stakes.
You got to read this one.
Speaker 2 (14:15):
So I found that one of the challenges I experienced
most with entrepreneurship wasbranding, because I didn't
understand the differencebetween the brand that is my, my
vision, and the brand that ismyself and not to say that I'm
like a personal brand, becausethat's not what I mean, but like
writing the story of yourcompany can be a real challenge
(14:40):
to wrap your head around,because so much of it is in you
and so you have to kind ofcreate that distance from
yourself in you.
And so you have to kind ofcreate that distance from
yourself.
And I really loved it was anaudio book, it was like story
brand marketing was great.
And then I also really likedthe book, which is a film book
actually Save the Cat and theyboth really helped me understand
(15:02):
the art of storytelling for thesake of something else and
always remember that no matterwhat you are in your or like no
matter what your organization is, you're always the guide.
You're never the hero.
That's what it comes down to,that like little will save you
every time.
Speaker 1 (15:18):
I love that.
I believe I've listened to thatbook, the storytelling one.
That was a.
It was good.
It was good storytelling bythem doing it.
They walked the walk in theirown book, which I thought was
important yeah, yeah, it wasgreat.
Speaker 2 (15:30):
And halfway through the book I was like wait a
minute, they're tricking me,they're doing this right,
they're doing the thing to youright, exactly yeah, and I was
like hey, but at the same time Iwas like this is great, because
it I it showed me that itworked Right exactly.
Speaker 1 (15:43):
Do you have a favorite tech you're using right
now, something you like to bereliant?
Speaker 2 (15:47):
on.
I'm going to be like, I'm goingto admit to using ChatGPT.
You can do everyone else's.
I love ChatGPT and I love AIand I know that that's
controversial, especially in,like, my spiritual wellness
space.
A lot of people are likefreaked out by it, are like
(16:08):
freaked out by it.
But growing up I've had, I had aprocessing disability where,
like, it was hard, I can speakjust great, like I'm well, I'm
well spoken.
I always happen.
But getting it to process fromlike here to written out has
always been a challenge for meand it was just a matter of,
like, organizing the thoughts.
You know what I mean, not somuch 100% what you mean.
Yes, what I would do with chatGPT is I was, I would write all
(16:30):
of my thoughts down like streamof consciousness just flowing,
and then I would be like at thebottom I would say, like this is
what I want it to sound, like,this is the general feel I
wanted to have, this is theaudience I'm talking to, this is
the purpose of this form.
Or like this is where I'mreplying, like if I've had to
message someone on LinkedIn.
Sometimes I'm like this feels alittle casual.
Maybe I should dress it up alittle bit so like, and then I
(16:58):
just hit enter and it alwaysproduces in my voice which is
the wildest thing the responsethat I should be sending Right.
Speaker 1 (17:02):
I mean it's a great tool.
Speaker 2 (17:05):
Yeah, it's fantastic.
Speaker 1 (17:08):
I'll even give you a shorter step Use the audio
version and just talk to it.
You know the the ADHD and mostentrepreneurs and all of us
makes the from the brain to thewritten very difficult.
So even typing it in gets likeyou start losing interest about
30, 30 words into it and talkingto it you can rant.
(17:28):
Okay, here's the things I wantyou to go do with this GPT, this
, this, and I'm concerned aboutthat.
Oh, by the way, I forgot thisother fact I just talk to it and
then send it, and it is wayfaster and easier on me.
Speaker 2 (17:40):
I'm going to have to try that, then I will definitely
it's great.
Speaker 1 (17:43):
You can have a conversation with it.
It's really.
I would definitely recommendanyone listening.
Talk to it.
If you have a tough timewriting pen to paper, just talk
to it.
It's great Does it talk back toyou.
Speaker 2 (17:53):
Yeah, oh, my God.
Speaker 1 (17:59):
I mean.
So this is from your spiritualside.
I'll just make a small tangenthere.
It can be, it could becomesomething that's very good for
you, to help you with clarity ofthought and understand you and
understand what it might and itshould be.
It should be very good atsaying the right words.
Based on all the books andinformation that's out there on
the topic of how to get you tothink differently, it would be a
(18:19):
very, very valuable tool to use.
There's the conference.
Who comes in?
What's the data?
What methodology?
What's the motive?
Can people mess with that?
Maybe, but it's still betterthan not talking to anybody.
Speaker 2 (18:29):
I mean this is going to sound kind of callous, but is
it bad that I kind of don'tcare who has no?
Speaker 1 (18:36):
it isn't.
No, listen you, you, youshouldn't.
I'm telling the people outthere who maybe don't want to
talk to somebody, but want toget through something in their
life or find something.
It's a place to start becauseit at least allow you to talk
basically to yourself, out ofyour head.
Speaker 2 (18:50):
Yeah, absolutely my.
Speaker 1 (18:52):
my one of my best friends uses chat GPT as a
therapist, like full scale Ahundred percent, could I mean
like that is a really good usecase.
Uh, without bias.
For the most part I mean thebias comes from the content that
comes into it.
But if it's looking at, if yousay, listen, restrict this to
books and latest and respectedarticles or journals, it can
(19:12):
give you some pretty pretty goodadvice.
Speaker 2 (19:14):
Ooh, I should, can.
I should try that Like onlylook at scholarly articles.
Speaker 1 (19:19):
Yeah, Like we'll publish journals or uh, uh, what
is it?
Peer reviewed things like thatand and based on like clinicaled
things like that and based onclinical data.
But even that could be.
We're on a tangent.
But you can be leveraged.
I think ChatGPT and all theother ones are very they're
great answers, because the truthis you should be using them to
some degree, At least know whatit is, so no one fears it.
If you had to start over notyour whole life, let's go into
(19:43):
your career, or you can pick theframe if it makes more sense.
But if you pick a time frameand you had to start that over,
you know when would that be, whyand what would you?
Speaker 2 (19:53):
do different.
I'm going to give you a verylike Miss America answer, but I
really think that everythingthat I've done to this point has
made me exactly who I am,because I was thinking about
this last night.
I was like you know, althoughI've been through some really
(20:15):
rough, rough things, I would nottrade my life experience for
anything in the world, because Ithink that had I not had the
exact collection of experiencesthat I have had, I might not be
able to help people in the sameway that I can and like.
For a long time I regrettedgoing to school for social work
because it didn't offer me thefinancial stability that I
wanted and it didn't offer methings that, like I was looking
(20:36):
for in that moment.
But my social work degree hashelped me relate to the world
around me more than anythingelse that I've done ever, and it
also helps to solidify validityfor the organization that I'm
creating currently, because,although there are many coaches
out there, not all of them havemaster's degrees in social work
and not not all of them aregoing for PhDs.
Speaker 1 (20:58):
So I mean that's that's.
I mean that's fair right, youhave to account for your own
experience into your.
You know your profession.
So you know, and I see whenpeople sometimes ask that
question they go oh, I'd go backto nine years old.
But, like you know, youwouldn't have maybe your wife
then or your kids or this personin your life.
But you could go back tocertain moments like, oh man, I
(21:19):
would still leave, I would dothese 10 things differently, and
I love the fact that I'mdrawing upon that.
I can't go, I can't leave, thatI got to draw upon my own
experience and I think that'sthe mature way to think about it
.
What I tell people to dosometimes is you know, I just
went to a 30 year high schoolreunion last summer.
It dawned on me that I'm, youknow, I'm pretty fit, healthy.
I don't smoke, don't drink.
Speaker 2 (21:58):
I'm like I have 30 more years, I just got here.
So the idea is always look backof, hey, if I do things
different, I would have thechange.
And so, like I've always takenthat very seriously, like my
role as an advocate, or likesomeone who who views themselves
as like a forward movingthinker.
Um, like that started in highschool for me, like in the
nineties, it wasn't really cuteto be gay, um, and so, by the
(22:22):
way, surprise, no, I'm justkidding Um, but it wasn't really
cute to be gay then.
Like um, it was.
Speaker 1 (22:30):
I'm changing that's it.
Speaker 2 (22:31):
That's it.
I want to be cute converting Umbut it's a choice, you know.
Yeah, it's absolutely a choice.
Speaker 1 (22:39):
They think it's they think it's our agenda to convert
you people.
So, absolutely Right.
No, you didn't go to camp andget the G, get Jesus to get it
out of here, or anything likethat.
Speaker 2 (22:47):
No, unfortunately he didn't do the job.
Speaker 1 (22:52):
See, this podcast is gone.
It's gone down.
Speaker 2 (22:56):
It has gone down but apparently that works with my
name, so that's okay.
Speaker 1 (23:00):
It works, you get anything.
But if we had miss miss USA onhere like Elisa Christie two
time, we had miss miss usa onhere like elisa christie,
two-time winner, oh that's wild.
She did not give miss americaanswers, she.
But, by the way, she gave somepretty pretty hard fought, like
was talking about cosby and allthe anyway.
So anyway she.
That's why she, she reasonedshe won.
I met her on the beta blocks,by the way, as well, on blocks.
Um, didn't realize that wasthat she was who that was, until
(23:23):
like after the whole thing wasdone, I'm like oh, you were just
nice, anyway, uh.
Final question yeah, if therewas a question I was supposed to
ask you or should have askedyou, and I didn't, what is that
question?
Speaker 2 (23:38):
And uh, how would you answer it?
Um, I think you could haveasked me like how does, how does
my like?
Why is my organization soimportant today?
And I would say that myorganization is so important
today because queer people areactively being asked to be quiet
(24:01):
, and the most important thingthat queer people can do right
now is use their voice and notbe silent.
And I think the best way we cando that is through things like
starting nonprofits, startingbusinesses and getting involved
and getting out there and beingin community.
And that's why I think that myorganization's voice is so
important right now.
Speaker 1 (24:22):
I like that.
That's a really good.
I mean, that's a.
That's a very well thought outreason why you exist.
Most people can't answer thatquestion If you ask like why do
you exist?
I don't know, make money.
This one is like the help andsupport.
I love that.
I love that you've come on here, juno.
I absolutely love your name.
It's one of those names likeJuno Lux I'm going to just say
(24:43):
it randomly today Like Lux, whatare you?
Speaker 2 (24:47):
talking about.
I feel like I'm going to get avoice note in the middle of the
night.
Just your voice doing my name.
Speaker 1 (24:53):
There's a thing from Sephora called Laneige and I
will have conversations with mykids and I'll be like, no matter
what they answer, I'm likeLaneige.
I'm like Laneige.
No, like, stop it.
I'm like Linage, like.
Speaker 2 (25:05):
Linage?
Am I the new Linage?
Are you going to just start?
Speaker 1 (25:07):
plugging it in with your kids Starring in Linage
gone wrong.
Speaker 2 (25:12):
Yes.
Speaker 1 (25:13):
Yeah, that's hilarious.
Speaker 2 (25:14):
By the way.
Speaker 1 (25:14):
Sephora is not a sponsor.
But goddamn, linage is good.
I love that.
It's like a Stanley water cupin the form of lymphoma.
Yeah, how do people get aholdof you who?
How do people get a hold of youwho?
Speaker 2 (25:25):
should get a hold of you.
If you are a queer person or anally to queer people, you can
find me at thehouseofhorg, andhouse is spelled H-A-U-S because
fashion and gay and if you arelooking to get in touch with a
deeper part of yourself in ajudgment-free place, you should
also get in touch with me.
I host four to six retreats ayear.
(25:47):
We have two coming up this yearbecause we had to like move
some stuff around.
We're getting Yoga Allianceapproved right now, but in
October we have a retreat calledwhich camp, which is gonna be a
super fun.
So if you've ever been curiousabout, like tarot or astrology
or any of that stuff, that's,it's gonna be a great time.
And it's on Halloween weekendand we're doing a full scale um
(26:09):
deity dance party where you showup as your favorite deity and
dance the night away.
Speaker 1 (26:12):
I love that.
Dungeons and dragons, fullWicca.
It's going to be great.
Speaker 2 (26:15):
Yes, yes, yes, yes, Dungeons and dragons come to
life.
Speaker 1 (26:20):
Let your dragon balls show.
Yes, a hundred percent.
I'm so funny at myself.
Thank you for coming on.
I appreciate it.
Thank you so much for having me.
Speaker 2 (26:30):
It's been a joy.
Speaker 1 (26:32):
Thank you for joining us on this episode of Cut the
Tie.
Let's stay connected.
Please hit that follow buttonon Apple, spotify or YouTube and
, if you're ready to advanceyour entrepreneurial journey
even further, join our freecommunity at facebookcom.
Slash groups, slash cut the tie.
Cut the tie to everythingholding you back from success.
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