Episode Transcript
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Speaker 1 (00:00):
Welcome to Cut the
Tie podcast.
I'm your host, thomas Helfrich.
We're on a mission to help youcut a tie to whatever it is
holding you back from success,and that success is defined by
you.
And today we are joined byAntoine Davis.
Antoine, how are you Doing good?
How are you?
I'm good man, you know.
Listen, you're in Atlanta, so Iactually like you, because
anybody in ATL is.
You know that's we got a.
It's a big city, so we have tomove more people.
(00:23):
If you were to take a moment,introduce yourself and what it
is you do.
Speaker 2 (00:27):
So my name is Antoine
Davis, based here in Atlanta.
I am a businessman, serialentrepreneur.
I run a digital intelligencecompany called Fourth Park.
We help companies facilitatetheir digital transformation.
We work with a lot oforganizations and brands across
the country, helping themdevelop and manage their brand
(00:51):
systems and web systems.
We help clients look goodonline is one way that we say it
.
Secondly, I also own a realestate company called Enclave
Co-Living, and I started thiscompany back in 2018 within my
hometown because the college wasactually having a housing
shortage and students weregetting turned away because
there wasn't housing availableon campus, and over time, we
ended up acquiring propertiesand converting them into
(01:12):
co-living properties, so it waslike the rent by the room model.
If you're familiar with PatSplit, we're like a smaller
version of that.
So those are two companies thatI run day to day.
Speaker 1 (01:21):
Wow, that's really I
mean.
I love its diversity.
I love it's diversity in the.
In the how you're focusing onit sounds like you took a W2 job
, made a digital career out ofthat and your own and then took
a, took a need that you saw andsolve that with it.
I love the idea of we're atPeru because that works so well
for Right.
Right, it does.
Speaker 2 (01:57):
Um, fantastic.
So, uh, you have competition inboth spaces.
Uh, probably more so, I thinkin.
Uh, actually, I want to hearfrom both.
I graduated from Georgia Statewith a marketing degree and I
think people have chosen usbecause of our level of
excellence in terms of what wedeliver.
So, quality a lot of clientshave come to us from word of
(02:18):
mouth.
So we get a lot of referralbusiness people who we work with
.
They'll refer other clients.
We work a lot with nonprofits.
We've done a lot of work with avariety of nonprofit
organizations across the country, so referral is just a big
thing.
But I think just quality, justthe quality of our work has been
a big thing with Fourth Park,with Enclave.
It's not that complicated.
I mean, we there is a need for,you know, people and I won't
(02:42):
even necessarily say affordablehousing, because we don't
necessarily rent to like yourlower income it's more like that
mid tier working professional,college students, young
professionals, travel nurses,people that aren't looking to
deal with the outpacing cost ofliving but are looking for a
place to.
You know, what we say is likeyou know, we want to help people
(03:03):
afford a quality of life whilelowering their expenses in a
certain way.
So we hit that mid tier.
There's a couple of steps abovewhat PathSplit offers in terms
of the audience that we appealto and there's a demand for that
.
You know the cost of living hasgone up and there are a lot of
you know transplants.
People will come into Atlantathat are staying temporarily.
There are a lot of millennialsand Gen Zers who are looking for
(03:26):
a room to rent.
They're not married, they don'thave any kids, they don't want
to deal with the cost of havingto furnish an apartment.
So there's actually a largedemand for this kind of
co-living model.
Speaker 1 (03:36):
Yeah Well, I mean, if
you could reduce your expenses,
you free up the things that youwant to do to live like travel,
right, exactly, it's like,especially if you look at a
place like I use this to shower,change, rest, and then I'm
pretty much not here, like ifthat's a lot of people's model,
like I'm, they're fine going tothe coffee shops to be out for
the day, and they don't have tobe locked in a room.
I mean, I get it right, youalso don't want to be like I
don't want to be living in aterrible spot.
(03:58):
So having something a littlenicer pays a little bit more,
but less than all solo workmeeting here, I get it.
Uh, you know I.
How do you personally, though,define success before we kind of
get into?
You know your journey a bit.
How do you define the end games?
Speaker 2 (04:15):
ah, success to me is,
um, I feel like success is less
of an external play.
I think it's an internal uhwith yourself.
It's an internal conversation,internal decision.
It's an internal goal, a metricthat you set for yourself.
You are trying to please andsatisfy.
(04:45):
At the end of the day, and aslong as you feel fulfilled in
what you're doing, that to me istrue success.
Whatever that goal is thatyou're setting, whether it's
short-term, long-term, whetherit's something small, even
something big, I think it's.
Success is what you defineinternally, and for some people
it's different.
Society has its metrics of whatsuccess looks like, but I think
whatever you define on theinside is what's most important.
Speaker 1 (05:05):
My take is, if you
don't define it, someone else
has and you won't recognize itas whole.
It could be financial, it couldbe faith, it could be family,
it could be health, it could bea mixture of those things and it
will certainly change over time.
But you need to be the one todefine it, if you can exactly.
Your journey is somewhat, uh,listless it's, it's somewhat
(05:26):
indirected in a way that youdidn't control, because it's
going towards right, uh, a lightthat you didn't define as your
north star, if you will.
So, uh, in your journey, youknow and it's out, you know
you're, you know those listeningyoung guy, uh, you know, like
I'm not saying your grandpalevel, but you're also not right
for college either, but youngerguy, yeah, but you've got two
(05:48):
successful businesses running Onyour journey.
What's been the biggestmetaphoric tie that you've had
to cut?
What was holding you back thatyou're like I got to get rid of
that?
Speaker 2 (05:58):
Hmm, Well, I'll give
you actually two, One that was
many years ago and one that wasthat's more recent.
So you know, I'm originallyfrom Albany, Georgia, and I'm
actually the first, I guess,documented entrepreneur on
either side of my family mymom's side or dad's side and so
(06:19):
for me the cutting the tie wasfrom a family level, just kind
of breaking the trend of let mego to school, go to college and
get a job.
I knew ownership for me was abig deal.
Just in high school I just sawa lot of people not necessarily
being in control of their timeand their resources, just the
ability to travel and do whatyou want when you want being the
(06:39):
commander of your ship, youknow.
When you want being thecommander of your ship, you know
.
And so when I got to college, Iwas on a journey of figuring
out what was going to be myvehicle, that I was going to
pursue or deal.
That was going to be my tiecutting, because I knew I did
not want to work a nine to five.
I knew I did not want to, likeyou know, submit to someone else
telling me and dictating to mewhat my life should be.
(07:00):
I didn't want my pay to belimited either.
So I started 4th Park and, tobe honest, the name of 4th Park
is a tie-cutting name.
In the fourth phase of myjourney I went through this
four-step process of kind offinding my why, my purpose, what
I want to do, what industry Iwant to focus on, how do I want
to leverage my skills.
And it came out of themarketing space while I was in
(07:21):
school but I started doing workwith clients just as a
freelancer.
Then it turned into thiscompany and I started right out
of college.
But in the fourth phase of thatprocess I wanted to plant a
flag and park.
I'm going to build this shit,this is what I want to build.
I'm going to launch this out inthe world and I see a demand
here and I think I can buildvalue here.
So in that fourth phase of mylife I wanted to park that.
(07:43):
So fourth park is the name ofmy business and it is a tie
cutting, like symbol to theworld of like this is me, this
is what I'm providing, and I'msevering myself from the need of
society telling me who I am,what I am, what I can do with
the value I can bring it, howmuch I can get paid to do it.
So that's one tie cut.
A more recent tie cut happened,I would say, in the last,
(08:07):
really this year, sort of top ofthis year.
You know, I'm 38 years old.
I don't look it, I feel likeI'm 22, but I'm 38.
I'll be 40 in two years, so I'min a new tie cutting phase now.
Just in terms of like manhood, Ithink like there's a bit of
just.
I feel like to some degree thisis my honest opinion I feel
like society has emasculated mento some degree, Like we don't
(08:30):
have the level of authority thatI think we need in our
communities.
I'm not authority from acontrol standpoint, but just
from a leadership standpoint.
And as a man, there's certainthings that I want to get to,
not just on a business level,just on the inside, when it
comes to my health and wellness,my fitness, my physique.
I have a two and a half yearold daughter.
(08:51):
I've gained a dad bod to somedegree.
I gained pounds over the lasttwo years because I'm just like
we got this child and I can'twork out.
So I just sometimes decide tocut the time, Like I'm not going
to deal with this bullshit whenit comes to my food and my
health.
I'm not even just pursuinghappiness as a goal anymore.
Like this year, I decided Iwant to pursue discipline,
(09:11):
brutal discipline.
You know, I feel like thatwarrior mentality.
I lost a bit of that throughjust kind of, you know, being in
business but just kind offorgetting these other aspects
of like.
How do I want to, as a man,show up in my community?
How do I want to show up in myfamily?
What type of legacy do I wantto leave beyond just the money
in the bank account, you know?
(09:31):
So I've been really challengingmyself to cut that tie as a man
, to step up to that next level.
Speaker 1 (09:38):
So, no, listen, I
have a men's group that just
started.
That's on that topic Exactly soI'll follow up with you
afterwards.
It's an invite-only privategroup of men focusing on more
than just business, but alsowhat I call entanglement.
So around you you havecommunity, you have wives, you
have your wife Sorry you havefriends Assistance for life yeah
(09:58):
, friends and you have communityof church and whatever that's
tangled, and they cannot trulygive you sometimes honest
feedback, answers at the chanceof offending or distressing, and
a lot of them aren'tentrepreneurs too.
So what I've created is a groupof men that have come together
to just be kind of.
You know, you can talk aboutreligion without being
(10:21):
disrespectful.
You can talk about politicswithout being an asshole.
You can talk about politicswithout being an asshole.
You can talk about racismwithout being a racist.
We can debate, we can grow as abusiness partners and not
business partners, but abusiness network but also just
get the real feedback you need.
So, for example, you're on a,you're on a cut the guy journey.
Mine started a few years ago.
I'm 49.
So mine was.
I said 49.
(10:43):
So mine was.
I said I think I'll be healthierand healthier the last 10 years
of my life, whenever it is.
If I just stop drinking, didlack.
You're describing what's goingto start happening, which is dad
bod, you become a slowly boiledfrog.
Testosterone level you startdropping.
I said, scoot out.
We got out there, got thatstuff replaced and now I'm very
fit and almost 50.
Then I would know is, like youknow, professional athlete in my
(11:03):
teens, like you know, like I'mvery fit and almost 50.
Then I would know is like youknow, professional athlete in my
teens, like you know, like I'mstronger now.
Let's just say it that way.
And then this year is aboutadhd for adults.
I mean, I'm doing exactly whatyou're trying to go do is
exactly what that group is for,and I think you're just prior to
this, an incredibly big tightbecause you just you're setting
up your next 20 years to bekick-ass Right For you Right,
thank you.
(11:24):
If you bet for your daughter,because you'll be like no
daddy's, confident and fit andyou're going to see some abs out
of daddy Right, that's oneopinion.
You're going to have a greatjourney to be on.
So I'll share with you thatstuff, maybe after this show
here, because that might besomething you the rest of it so,
anyway, I love it All right.
So you got your moments.
You realize it.
(11:44):
You know, you're, you're,you're, oh man, I need to do
this, I've done that.
You know, uh, the how matters,though you know, maybe, briefly,
tell me what you're doing,though, specifically in this
last time.
What are you doing to make ithappen?
Cause there's one thing todeclare it, there's another
thing to get it done.
Speaker 2 (12:01):
Yeah, so I can.
Actually I'm not going to openit, but a couple of things that
I do.
I start my day with analignment practice and I've been
doing this now for about sixmonths, but really locking in
every day.
I sit down and I write down Um,so it's basically on one side,
on one side of the notebook.
I'll do, I do this every day.
(12:23):
So I sit down, I write, I do agratitude list, I write down
gratitude, I write down the listof things I'm grateful for in
real time, and then on the left,on the, on the other side, I'll
write down goals and Iliterally write down what my
goals are Like.
Some are short term, Some arejust like in general, like where
I see myself going in the end,and some have numbers to them or
whatever from a financialstandpoint.
(12:44):
So this is like a gratitude andgoals journal.
I do every single day and Iknow it.
When I'm done, I put it in mynotebook, I mean in my book bag,
and then the next thing I do, Ihave an affirmation that I read
to myself after doing that andit's just like certain
statements, just a reminder.
And then another thing that Ihave that I do.
That's a part of this wholealignment process is I wrote
(13:07):
down 30 attributes of asovereign man.
So these are just 30 attributesof the type of man I want to be
.
So I have an affirmation that Iread, but then I have this 30
attributes also, which is aseparate thing, and I read
through both of those.
That just kind of gets my mindset for my day.
So those are like tacticalthings that I do.
Also, from a workout level, Iwasn't working out.
(13:29):
I'm a digital internet guy.
I'm running an internetbusiness, so it's easy to sit on
a computer all day.
Now I'm working out three timesa week Monday, Wednesday,
Friday, religiously, and then onSundays I cycle.
I'm a cyclist, so I've beencycling for years, but I'm
dedicated more now to makingsure I cycle, Even when my
cycling group doesn't cycle.
On Sunday I cycle and it's apush, it's a workout.
(13:49):
So that's four times a week I'mworking out cardio and then
just strength, endurance,strength, um, endurance, Um.
Then also from a healthstandpoint, I am increasing, um
the amount of organic foods andproducts that I eat and use.
So, um, you know, that's justkind of like an ongoing journey,
(14:10):
Like I'm switching my deodorantout, you know.
So I use a different type ofdeodorant now toothpaste.
So it's not just what I put inmy body, what I put on my body,
the lotion I use.
So I'm just thinking abouthealth, wellness, like you know,
mind, body and soul.
How do I practice that alignmentday to day?
Even down to the things I watch?
There's certain YouTubeinfluencers, people that I like
(14:34):
pay attention to, certain videosI like to focus on.
Even I have a playlist on myApple Music that I play.
That's also like alignmentmusic.
So these are just practicalthings that I just kind of have
around me.
I might not do it all in oneday, but these are things that I
have around me that I likegovern myself by.
Last thing I say I use this app.
(14:56):
It's called On and I and ittracks like my habits, let me
see what I have.
So I have like each of thethings I do in my habits and
each day I check off like what Ido for that day.
So I've been doing that formonths, just more.
So I'm trying to get to morelike a brutal discipline.
You know just the authority ofit.
You know what it's doing is.
(15:16):
It's built my masculinity more.
You know I'm way more confidentand decisive, Like I'm way more
decisive even in my household,just way more decisive and clear
about what my yes is, what myno is, Even in business.
It's like I'm more, I'm clearerin terms of how I want to
engage and build relationshipsand I'm an introvert.
(15:36):
So I naturally will stay behindthe computer and just build and
build and I've built a network.
People know me in Atlanta forthe things that I've done.
But in this new season of mylife I'm going out after like
the type of relationships that Iwant.
I'm scheduling dinners, I'mscheduling meetings, I'm
stepping out more to become akey person of influence and
being more intentional aboutthat.
So those are just like tacticalthings that I even see in my
(15:59):
business and my personal life interms of how those habits have
like been changing my life overthe last, you know, six months
or so.
Speaker 1 (16:08):
I love that.
You know we do a here's one foryour wife in the bathroom, a
little tiny journal and what you, every day, every time you go
in there, do, whatever you dobut it's a private town, right
what you appreciate and justleave it in the back of the
toilet, what you appreciateabout her and she goes in there.
Now, that's, it's not my idea.
We took that from some, somecounseling, and I still do it.
(16:30):
You, you do it every day, everytime you go in there.
It could be anything.
I appreciate that.
You, you know uh, you woke meup, I overslept by five minutes.
Anything, it could be anything.
The point is, you can tell youright then, and there, tiny
little journal, it's someplace,it's always going to be there,
put a pen in there, yeah, andyou're both supposed to write in
there, and I will tell you.
It's uh, just conscious of timehere.
Tell me something in shortwhat's your biggest lesson for
(17:03):
for the listeners, ooh, um.
Speaker 2 (17:12):
Biggest lesson for
listeners, I would say, is, um,
listeners, I would say is, Iwould say, one big lesson.
(17:36):
The alignment practice probablyis one of my biggest North
Stars.
How you start your day willdetermine your day and your days
determine your weeks and yourweeks determine your months.
So I think there's a way oflike how you arrive into your
day.
A lot of times we just wake upto the day and the day kind of
is going on its own.
We just kind of I don't knowmost people don't, I think have
an actual practice or flow otherthan like showering and
checking their phones.
(17:56):
But if you can set an actualalignment practice, a way that
snaps you out of mediocrity orsnaps you out of the monotony,
the minutia, like an actualalignment practice, whatever you
, whatever it looks like, itdoesn't have to look like what I
do, but having some form of a,a thing that you do every day,
like I literally wake up everyday and declare war on my day,
(18:17):
that's kind of how I view it.
Like I literally wake up everyday and declare war on my day,
that's kind of how I view it.
Like I'm there, I'm declaringwar on every distraction, you
know, because I don't think thislife is just by accident.
Like I was summoned here by myancestors, I'm an answer to a
prayer, you know.
So that's a conviction for me.
So I don't want to waste mytime, and one way that I make
sure I do that is by how I startand begin my day.
That alignment practice iseverything.
So that's what.
Speaker 1 (18:37):
I would say I agree
with you.
So, being intentional about whoyou're going to be today, and
the idea was atomic habits, 1%math, right, if you prove your
37.8 times better by a year.
By the way, if you decreaseyourself by 1% every day, you're
0.0025% worse, so you're lessthan 2.5% of what you were if
you continue to go the other way.
(18:57):
So just the difference betweennegative versus self.
So people out there listen, ifyou see people continue making
it, you don't feel like shit'sgoing great for you.
They're doing one percent andthen, if you're going the other
way, it seems like a vast thing.
It's just quickly, you canquickly recover, just to start
doing one percent towardssomething positive for yourself.
Look, you're describing a goodmethod to do that.
Speaker 2 (19:21):
Who gives you
inspiration?
Oh, who gives me inspiration?
Um, it's not necessarily asomeone, it's more of a.
I get a lot of inspiration fromseeing people who have decided
(19:45):
that they're going to, who'vedeclared war Like not thinking
of anything, seeing peoplewho've decided, like I'm going
to live this life in fullthrottle, full potential, full
purpose.
I'm on it, I'm alive, I'm here,I'm now, I'm present.
When I see people who are doingthat, across any industry, any
(20:05):
sphere of influence, thatinspires the hell out of me,
because it gives me the hopethat this life isn't as horrible
as we think it is, becausethere are some great people on
the planet.
You know, sometimes I literallywill say prayers and I just am
blessing the fact that certainpeople are here, like, thank God
that such and such is here.
Well, I'm grateful that thisperson is still alive.
You know, there's certainpeople that I just see out in
(20:26):
the world or in my network.
I'm just grateful that you'rehere.
Because you're in here, theworld is going to be different,
it's going to be better.
So that gives me inspiration.
It makes me want to show up.
When I see others showing up,that's great.
Speaker 1 (20:37):
If there was a
question, I should have asked
you today, and I didn't.
What would that question havebeen and how do you answer it?
Speaker 2 (20:45):
Oh, Hmm, this is kind
of funny.
Uh, maybe it would be like uh,have you I know it's kind of
(21:10):
like a random question, becauseI haven't, and I am now have you
traveled outside the country,which I'm sure you probably
would have never asked me, thatI would have never asked you
that.
What's the answer?
The answer is no.
But on June, the 9th, within acouple of weeks, I'm going to
Dubai for seven days.
It's my first actualinternational trip.
(21:31):
My passport arrives tonight,it's actually on its way.
It's in Atlanta, it's on itsway to the house tonight, and
I'm going to be going to Dubai.
It's my first internationaltrip and it's to the place I
want to go the most.
And I think that question isimportant because I spent so
much time head down working thatI lost a bit of wanderlust and
I have not like taken time toreally like experience, taste
(21:54):
and see other parts of the world.
I've traveled around the US,but just like, definitely like
making sure that I like breakout of the country and see some
things.
I think that's going to give mea different lens and I'm 38.
I should have been did this,but you know.
Speaker 1 (22:09):
It's happening.
It's meeting you where you arewhen it was, when it was
supposed to happen for you rightnow.
And, by the way, I great firstpick, um, I've traveled quite a
bit around the world.
Uh, dubai is not the one I'vebeen to yet, so it's, it's.
Uh, I'm happy for you.
Uh, enjoy it, you will.
It will change your be what.
(22:36):
You will be regretful for doingit.
Thank you Listen.
Shameless plug time for you,antoine.
Thank you for coming on.
By the way, who should get ahold of you and how do they do
that?
Speaker 2 (22:44):
So you can find me,
you know, anywhere online at
Antoine Davis, that'sA-N-T-W-O-N-D-A-V-I-S.
And if you want to learn aboutany of my businesses
enclavecolivingcom you can learnabout my real estate company,
and then my agency.
Fourth Park is the number fourT-H-T-A-R-K.
(23:05):
All one word.
You can learn about us there aswell.
Speaker 1 (23:08):
I love it.
Thank you so much for coming ontoday.
You're inspiring and I reallyyou're inspiring and I I hope
others are inspired by you andjust keep it going forward and
um, we'll definitely find timeto catch up in a few months
again to see, see how you're,how you're progressing.
Speaker 2 (23:21):
Yeah, Perfect man.
Thank you so much for thisopportunity.
Glad I could come on.
Speaker 1 (23:25):
Yeah, absolutely.
And listen, anyone stillwatching listening.
I really appreciate you beinghere.
If this was your first timelistening or watching, I hope
it's the first of many.
But get out there, get inspired, go cut a tie to something
holding you back and go unleashthe best version of yourself.
Go achieve that success thatyou define for yourself.