September 16, 2025 • 25 mins
Cut The Tie Podcast with Moe Choice
What does it take to completely reinvent yourself—and actually mean it? In this raw and unfiltered episode of Cut The Tie, Thomas Helfrich sits down with Moe Choice, a solopreneur and mentor who walked away from businesses, investors, and even his old identity to start over from scratch. From leaving everything behind in Dubai with nothing but a passport and a one-way ticket, to building a six-figure solopreneurship that teaches others how to live on their own terms, Moe’s story is one of destruction, rebirth, and radical ownership.
About Moe Choice
Moe Choice is an ICF-accredited coach, solopreneur, and mentor who helps first-time solopreneurs create a life and business that works without the usual noise—no expensive funnels, no paid ads, no endless content grind. After burning out and walking away from twelve failed business ideas and an entire life in Dubai, Moe reinvented himself by embracing the philosophy of “teaching what you want to learn.” Today, he empowers entrepreneurs worldwide with a lifetime mentorship model, showing them how to earn independently, scale smartly, and live life on their own terms.
In this episode, Thomas and Moe discuss:
- Killing the old identity
Moe shares how he realized he couldn’t “cherry-pick” parts of his old life—he had to leave it all behind to start fresh. - The discipline of freedom
Why real independence isn’t chaos—it requires structure, focus, and daily discipline. - From depression to rebirth
Moe opens up about the dark period when he couldn’t get out of bed, and how that struggle became the catalyst for reinvention. - Mentoring solopreneurs through experience
His model of acting as a “temporary co-founder” for first-time solopreneurs, providing lifetime access and results-driven mentorship. - Defining success on your own terms
Why success isn’t about money—it’s about doing what you want, when you want, with whoever you want. - The power of questioning everything
How a Socratic, “says who?” mindset reshaped Moe’s approach to life, faith, and entrepreneurship.
Key Takeaways:
- Freedom requires discipline
Without structure, freedom becomes chaos. Discipline creates the foundation for independence. - Sometimes you must kill the old you
Reinvention means letting go of everything—even the parts you once liked—to start fresh. - Rock bottom can be the turning point
Depression and burnout nearly destroyed Moe—but they became the catalyst for transformation. - Mentorship beats methods
Business growth isn’t about expensive funnels or tools—it’s about learning directly from someone who’s walked the path.
Connect with Moe Choice:
💼 LinkedIn: https://www.linkedin.com/in/moechoice/
🌐 Website: http://www.moechoice.com/podcast
Connect with Thomas Helfrich:
📣 Twitter: https://twitter.com/thelfrich
📘 Facebook: https://www.facebook.com/groups/cutthetie/
💼 LinkedIn: https://www.linkedin.com/in/thomashelfrich/
🌐 Website: http://www.cutthetie.com
📧 Email: t@instantlyrelevant.com
🚀 http://instantlyrelevant.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to the Cut the Tide podcast.
Hello, I'm your host, thomasHelfrich, and I'm on a mission
to help you cut the tide, orwhatever it is holding you back
from success, and you own thatsuccess.
You defined it yourself.
You have to, and today I'mjoined by Mo Choice.
Mo, how are you?
Speaker 2 (00:16):
Very well, thank you for having me.
Is that a stage?
Speaker 1 (00:18):
name.
Speaker 2 (00:19):
Mm-hmm.
Speaker 1 (00:20):
Good, it doesn't have part for your parents.
Good, that was a hard part foryour parents.
Like when you came out, they'relike do you have more choices
of children you can uh choosefrom, because this one has a
beard and he just got bored.
I hear your accent.
Are you from alabama?
Speaker 2 (00:37):
I'm not from alabama, no, I I grew up in dubai.
My dad's british and I grew upin dubai.
He was working for a Britishoil American British American
oil company actually.
So this is an internationalschool accent.
It's English, it's Englishpronunciation with an American
twang.
It's the best way to describeit.
Speaker 1 (00:56):
I'm not sure how I would combine those words.
I haven't had none.
I can't talk, I'm a podcast andused to quit.
Uh, and we get going, and sopeople I'd say my ADHD brethren
out there can properly bedistracted while listening.
Give them one and only oneplace they should go to stalk
you while you're speaking todayLinkedIn, just in general, or
(01:18):
they should do a full address onthat one.
If you sit on LinkedIn, they'regoing to go to someone else's
profile.
They're seeing other personvideos.
Speaker 2 (01:28):
LinkedIn Mocho.
There's only one Mochoice.
You can even just GoogleMochoice M-O-E choice and go to
my LinkedIn profile and connectwith me on LinkedIn or follow me
on LinkedIn.
Speaker 1 (01:38):
Oh, they can't connect.
Yet they got to.
They got to earn that rightfirst by listening.
Speaker 2 (01:42):
They can connect.
I might reject.
If you put in the note that youheard me on the Cut the Tie
podcast and you'd like toconnect, then the chances are
significantly higher that I willaccept the connection.
Speaker 1 (01:54):
Well, introduce yourself.
Who are you and what is it youdo?
Speaker 2 (01:58):
Mo Joyce.
I'm a solopreneur six figures,aiming for seven figures and I
help.
I teach what I want to learn,so I mentor other solopreneurs
usually first-time solopreneursto live a life on their own
terms by learning how toindependently earn money without
requiring anyone else's input.
Speaker 1 (02:20):
Is it kind of a coaching setup?
Speaker 2 (02:22):
I call it more mentoring, because I just do
what I'm doing and then showthem what I'm doing.
Speaker 1 (02:27):
So yeah, All right, I like that.
So there's a lot of competitionin your space.
I always ask this question ofkind of why you?
I think you'd explain it, butgive me your kind of unique
identifier of why people pickyou.
Speaker 2 (02:39):
Well, depending on.
I mean, the competition isquite widespread.
You've got agencies, you've gotagencies, you've got people
that do certain bits of what Ido.
The difference is I act as likeyour temporary co-founder,
which means I'm fully investedwith you until you get to where
you want to get to, and I put mymoney where my mouth is.
So if what we do doesn't work,you won't be out of pocket,
(03:01):
number one and number two.
You're with me for life oruntil you hit your targets.
And even the people that hittheir targets, they still have
access to everything I'mlearning and everything I'm
doing, and so it's a lifetimedeal for a one-time investment.
Speaker 1 (03:17):
That's a really that's a good value proposition.
And one thing I love justthere's two things that I
probably should update my myformat because you solve a
critical problem for them, whichis how do I do this?
Cause I don't want to work withpeople.
I mean, and I love the factthat you've narrowed it down to
first time solopreneurs.
So when you think about as abusiness owner, listening if you
can get that specific firsttime solopreneurs us wherever,
(03:39):
like you get him, you getgeographic right.
Even with it, now you're likeman, I help, you know Atlanta
people that are just trying tofigure it out, do this.
It's a one-time investment, butyou get me for life kind of
idea it's.
It becomes an and if it sucks,you get your money back.
It becomes a no brainer way toaccelerate.
So I do love that approach.
I think many people shouldfollow that in their business.
So actual coach, notself-proclaimed like the 8
million coaches you find onLinkedIn.
Speaker 2 (04:06):
I'm one of them.
Speaker 1 (04:06):
I'm one of the self-proclaimed ones.
Speaker 2 (04:09):
So I started by targeting ICF accredited coaches
, because I built my coachingbusiness doing what I do and so
I started with that.
So I went even nicher.
There was only, I think, 40,000of them worldwide, and I only
focused on the UK first.
Then I went to America.
So it was nicher, nicher,nicher, and it's exactly what
you said is exactly right.
Speaker 1 (04:28):
Well, exactly, and, by the way, not to slam people
who don't do it, because I'm oneof them, I just have 20 some
years of consulting.
I take that approach.
I have a lot of reallyexpensive consulting company
stuff, but I like the idea of acertification.
I mean, I personally I neverconsidered it because every one
of my clients personally as well, like there is it's one-on-one
every week to figure out what'sgoing on and how can we improve.
You know Business owners.
(04:49):
By the way, if you're asolopreneur I hope you're
listening Great way to retainclients is to meet with them
every week.
It was like 15 minutes catch up.
Sometimes you can talk business, I assure you.
It takes people from 90 days tothree, four years, which is
(05:09):
what we did when I started doingthat.
It's worth the investment.
All right, your journey, we'regoing to get into this, but I
got to hear from you first.
How do you define your ownsuccess?
Speaker 2 (05:14):
I'm doing what I want whenever I want, with whoever I
want to be whenever I want todo it.
Speaker 1 (05:22):
Pure narcissism.
I love it.
Thank you for doing thatCompletely self-indulgent I'm
cheeky, but you know I getthrough the year, I get cheap
I'll tell you.
Speaker 2 (05:32):
I'll tell you the flip side of that.
This is a zig ziglar idea,right?
That the best way to to getwhat you want is to help others
get what they want.
100, so that's my contributionis to help others to do whatever
they want whenever they want,wherever they want.
And the more I get to dowhatever I want whenever I want.
Speaker 1 (05:51):
But if your own definition of success is doing
what I want, when I want, whereI want, it opens the door to
family, friends, time byyourself.
It is a definition of notchasing happy, of being happy.
I do love that because it'sfundamentally not.
You know, I want to make amillion dollars.
I assure you, when you getthere you're going to be like
that's great.
Now what it's just, it's a.
(06:13):
That's a mindset versus adestination approach.
Tell me about your journey, alittle bit of how you got here
to and then, specifically inthat journey, identify a tire
too that you've had to cut.
Speaker 2 (06:20):
Massive tire, massive .
So two, two.
So I figured out very earlythat I don't trust adults.
My mom used to say by the ageof three, you'd figure it out
that you don't trust adults andyou're not going to listen to
what anyone thinks and you'regoing to do things your own way.
So I figured that out veryquickly and then and so I I
think by then it was alreadyclear I wasn't going to work for
(06:40):
somebody.
But I didn't know what to doand I was lazy and I wasn't
really interested in anyparticular skill or craft.
Um, and I wanted to have funand I wanted to explore things,
and I wanted to try things, andI wanted to enjoy my youth and
do whatever I wanted to do.
Um, and so the first idea cameto me when to get freedom
(07:01):
requires discipline, that's theAristotle idea.
Speaker 1 (07:05):
I think it's the most ironic thing.
Speaker 2 (07:07):
True, because you have to contain yourself to be
able to be yourself yeah, and so, ultimately, there were days
there were more days than notwhere I wasn't doing what I
wanted, even though I thought Iwas doing what I wanted.
So it's like this, it's likethis dilute, it's like you I've
gaslit myself and it's like I'mdoing what I want here and it's
like, but is'm doing what I wanthere?
And it's like, but is it reallywhat I want?
No, so that was the first thing.
Okay, what do I need to do toactually be able to do what I
(07:27):
want every?
Speaker 1 (07:28):
single day.
That's what people strugglewith.
Sometimes they're doing whatthey thought they wanted and
it's not actually what they want, because then you're taking the
time to cleaning.
Is that doing what you want?
Kind of, but it's more notdoing what you don't want.
(07:52):
As a kid you realize early I'mgoing to have to go that
trajectory.
My guess is some stuff got inthe way.
Speaker 2 (08:01):
Yeah, well, it got to a stage when I was an adult
where I wasn't doing what Iwanted, even though I thought I
was doing everything that Iwanted to do, and so I went down
the I'm going to open my ownbusiness, because then I'm the
boss.
And then I realized I'm not theboss.
I've got a landlord and I'vegot the tax man and I've got my
customers and I've got mysuppliers and I've got my staff
who have rights.
And so it was like I don't likethis.
And so I started to look fordifferent businesses 12
businesses I came up with indifferent industries just to try
(08:23):
and find something that I enjoy.
And I didn't enjoy any of it.
And then I realized one dayactually I don't want any of
this.
I don't want to run a business,I don't care about business, I
don't care about sellingproducts, I just want to do
something I enjoy doing.
But what do you enjoy doing?
I enjoy talking to people.
What are you going to do?
Radio host, podcast?
(08:44):
Podcasts weren't around at thetime when I figured out that I
wanted to just talk.
I probably would have started apodcast.
And so I started to think abouthow do I live life on my own
terms if I don't know what to do.
And then I read a Richard Buckbook Illusions, where the quote
in there is you teach best whatyou want to learn.
So I'll teach how to live lifeon your own terms, hoping to
(09:08):
learn how to do it.
And I've been doing that eversince and Well, here's how long
has that been?
So 2015, I realized.
Or 2012,?
I realized I don't want to bethis person anymore.
It took me three years torealize that I had to kill the
old version of Moe.
That's where Mo Choiceessentially came from.
(09:31):
I had to kill the old versionof me.
I couldn't keep what I likedabout my old life and what I
liked about the old me and ditchwhat I didn't like and then
find the gaps in what I did likeI had to kill that off
completely.
Speaker 1 (09:47):
How did you do that?
I always ask the question Ileft everything.
Speaker 2 (09:50):
I went to the airport in Dubai my business was in
Dubai with my passport in mypocket and I bought a one-way
ticket out of there, and I lefteverything behind my girlfriend,
my investors, my unpaid checks,my meetings, everything.
I just left it behind, that'sextreme Wow.
Yeah, people say it's brave.
I think it's chicken shit, butit didn't matter.
Speaker 1 (10:14):
I just wanted to get out of it.
Labeling is what it is.
It could be self-preservationto.
There's no other way that I cansee.
Whatever it is, it's betterthan depression, putting a gun
to your head and saying I'll doit that way too.
That's a better alternative.
I'm not there.
Speaker 2 (10:27):
This is an important thing, because I suffered from I
didn't know it was depression.
You know how people say I'mdepressed and they use that word
quite loosely I couldn't getout of bed.
There was a period of threemonths I couldn't get out of bed
.
I couldn't face the world.
I faced it every.
That's severe.
Yeah, andrew, I literallycouldn't get out.
I couldn't physically, mentally, emotionally get out of bed.
But to the highest you've, Iwould tell you, that sounds like
(10:50):
the biggest one.
That's the biggest one.
Leaving my identity, killing myold identity and leaving
everything I'd earned andeverything I'd worked for, all
my friendships, my home, and Iknew I couldn't go back to Dubai
after that because all thechecks were going to bounce and
you know I don't know if youknow how it is there it's like
that's a big, big problem.
A debt collection.
(11:10):
Is that an Irish person?
Uh, debt collection, and it'san irish person?
Yeah, yeah, right, it's like Iwould have been.
My passport would have been um,confiscated until I paid it off
.
I don't know, I could even wantto pay my passport.
Well, that helped cut the tie,because I knew that that one-way
ticket was literally a one-wayticket, like there's no going
back no, I'm gonna come back tothat, because I think the bigger
tie you described was gettingout of that hole.
Speaker 1 (11:31):
However, you did it and it's painful but at the same
time, it's freeing.
Do you still struggle withdepression and things like that?
Is it something that you Idon't even get an aches?
Speaker 2 (11:41):
anymore.
I couldn't sleep properly.
As far back as I remember, Icouldn't sleep properly.
Now I sleep nine hours.
Speaker 1 (11:49):
So it sounds like you you needed a kill, because it
was killing you.
Speaker 2 (11:51):
Yeah, yeah, yeah.
I killed, I murdered the oldMoe, murdered him, destroyed him
, buried him, rebuilt and wasborn again.
It's the redemption story yousee in Harry Potter and Lord of
the Rings.
It's the same story.
Which character do you mostidentify with?
Oh, I don't really know thosemovies too well.
(12:13):
I'm not, I'm yeah, but but I, I, I.
The people I most identify withare the flawed people that are
flawed but themselves.
Speaker 1 (12:25):
So okay.
So so you're taking big tiesthere.
I mean that's a congratulationsto you, and I hope you keep
living that life, because itsounds like it's a healthier
environment.
No doubt I would never.
You're inspiring too, right.
I mean that's a really goodplace to come from is as low as
you get right there.
What, today, though, are youmost grateful for?
Speaker 2 (12:49):
That there's very little that someone says or does
.
That makes me go.
Oh, I never thought of that.
Speaker 1 (13:02):
Was that a thing before?
Speaker 2 (13:02):
No, If you look at self-awareness on a scale, I'm
the highest I've ever been.
I don't know how much higher Ican go.
I'm the highest I've ever been.
I don't know how much higher Ican go, but I was two out of 10,
maybe three before this episodethat we just talked about.
Speaker 1 (13:25):
What do you think?
Why is that?
Why the change, Like what haveyou is this.
Speaker 2 (13:32):
I questioned everything.
So I, I the.
So the quote was something likeassume that everything you know
is wrong and test to see whatis right.
(13:53):
It's that idea.
So do I really think that way?
Do I really feel that way?
Am I really this person?
Am I really that?
And I started reading booksagain.
I hadn't read a book sinceschool.
I started reading books aboutneuroscience and emotional
management and how the bodyworks and philosophy, and, and I
started paying attention topeople that I really thought
these are smart people and Istarted listening to what
they're.
You know really, what are theysaying here?
Um, and I learned how to readand I learned how to ask
(14:13):
questions and I and that's what,when I say proper coaching,
certified like coaching is notlike a sports coaching.
Coaching is more in it's moreSocratic, it's more I'll ask
questions.
That helps you figure out whatyou need to figure out.
Like Socrates never wroteanything because he said I don't
know what to write, I don'tknow anything, but he used to
ask like 12 questions and he'djust blow people's minds with
(14:34):
those questions and it was likethat's the coaching that I'm
talking about.
So I started to get involved inthat asking questions.
How do I know this is true?
Why do I think this is real?
What can I do about this?
What's in my control?
What is it?
No-transcript.
(14:59):
I was just pissed off, to behonest.
While I was doing all thatCause I was like why didn't I
learn all this in school?
Why am I learning the name ofclouds?
And school teaches you how towork in an office.
Speaker 1 (15:19):
That you how to work in an office.
Speaker 2 (15:19):
That's what the whole point is.
So I I was totally resentfuland there was there was this
idea about what would you change?
Oh, it's coming.
That's my next question what?
What you know?
Self-counseling out.
So if I knew everything I knownow, I would go back to the age
of 16 because then I can, Idon't have to go to school, I
can leave home and I can, I canstart to do my own thing.
I would I certainly wouldn'twant to live school years and
being under my parents' guidance, so I would go back to the 16
and I'd start again.
Anyone who tells you if theyknow what they know now, they
wouldn't go back and changeanything, are fucking lying, in
(15:40):
my opinion.
If they were given that honestchance, they would take it every
single time.
So I would love to go back tothe age of 16 and start again.
That's what I would do.
Thing really is, I didn't trustanyone from a young age and I
lost that.
I started to trust things andpeople and and I shouldn't have,
(16:00):
I should have just had thiswhole attitude of I don't
believe anything until I feel itand see it and experience it.
Speaker 1 (16:06):
How do you, uh, let me dive into some.
So how do you deal with, or uh,rationalize like think, ideas,
like faith.
Speaker 2 (16:14):
I don't really know if I have any opinion on that
word.
I prefer to think of things inthis way I get to choose what I
believe, because it's just abelief.
I don't get to choose whetherwater freezes at 100 degrees or
whether the pen will drop if Ilet go of it.
I don't get to choose thatthat's going to happen, but
(16:35):
belief.
I get to choose whether Ibelieve in God.
I get to get to choose thatthat's going to happen, but
belief.
I get to choose whether Ibelieve in God.
I get to choose what God means.
I get to choose whether I canchange the past.
Oh, you can't change the past.
I did.
I changed the way I thoughtabout it, and so the way it
lives in my memory is completelydifferent to how it did before.
Isn't that changing the past?
I don't know If you don't hearthe tree falling in the woods,
(16:58):
does it?
Did it really fall?
And who cares?
I can only go with what I canexperience.
Right, my existence is myexperience, and so can I
influence that experience.
Yes, okay, how Positively?
Or negatively?
Okay, well, I'm going to gowith the positive.
So I'm only going to believe inthe things that help me enjoy
(17:19):
life, be more engaged, believemore, have more faith, have more
responsibility.
Believe in that I can influencethe outcome.
I'm going to believe in thatstuff.
Speaker 1 (17:27):
Well, I think your definition of of of discovering
faith on your terms, is actuallythe point of it, because it's
if it's done in a way that helpsyou live a better life, that
helps treat others better andhelps bring more positive
instead of negative.
I believe that's pretty muchthe goal of every religion
perfect.
I'll fight what may happen ornot happen after death.
(17:47):
I mean, I'm not getting thatargument, but the truth is,
while you're here, there'ssomething you should be hearing
and and that's great, and butthe reason I ask that's an
abstract feeling, but it soundslike you've worked through it,
because that's applicable toother things, like when you
question everything, not to bean antagonist but to be more
Socratic with it, like, hey,let's test that idea, george,
(18:07):
how do you test that, GeorgeCarly.
Speaker 2 (18:09):
That's it.
The comedian said if you'regoing to teach your kids
anything, teach them to questioneverything.
Oh, I love that quote.
It teach them to questioneverything.
Oh, I love that quote.
It's exactly right.
Just wait why my mom says.
My first sentence, the firstsentence I put together, was
says who?
Can you imagine?
The first combination of wordsthat I ever came up with was
(18:31):
says who.
Speaker 1 (18:33):
My son quoted my mom one time who said Tommy, why
don't you be quiet or why don'tyou shut your mouth, tommy, why
don't you be quiet or why don'tyou shut your mouth?
He goes why don't you shut yourmouth, g-ma?
And we all learned right.
She said where do you learn totalk like that?
He's like you just said it.
I was like isn't that hilarious.
Speaker 2 (18:54):
Where did you learn to talk?
Speaker 1 (18:55):
She's like looking for support.
I'm like nailed it, you wantsome cream for that burn mom.
He was like three and that'shim.
Oh, amazing, I love kids.
I'll hang out with kids all dayover adults oh my God, all
right, give me something Justkeeping us conscious of time.
But what's the book you got torecommend?
(19:16):
Like you said, you startedreading it again.
What's what's been one that?
Speaker 2 (19:19):
you're like, damn, there's so many.
There's not that many, butthere's so many that you have to
.
I think read a man's search formeaning is really important.
Um, man's search for meaning.
Tell me about that.
What'd you get from it?
Or the powers that be can takeaway everything my dignity, my
clothes, my family, my rights,my possessions but they can't
(19:43):
tell me how to think aboutthings.
They can't take away myattitude about what's happening.
They can't take away my searchfor meaning from whatever is
happening to me.
They can't influence that?
Speaker 1 (19:57):
That sounds like a.
Whitney Houston song.
Maybe it is, I can't rememberthe thing.
Speaker 2 (20:09):
Anyway, you get to choose your attitude at any.
You get to choose your attitudeat any given moment.
I'm going to read that one.
I'm going to write that.
Speaker 1 (20:17):
It's a must read for me.
I like moment.
Speaker 2 (20:18):
I'm going to read that one.
I'm going to write.
I'm going to write that.
Yeah, it's a must read for me.
Speaker 1 (20:19):
I like that because I've been reading a lot more.
I read a lot of the books thatmy guests send me.
Some are good, some are long.
I noticed I said that Some aregood, some are long, which
implies the long ones aregenerally not good.
Anyway, keep them short.
Good, um, anyway, to get keemshort people.
But I will read that one, uh,because I've heard it before,
not for the first time, but it'salso kind of where I am in my
(20:40):
life.
I think I'm gonna do that.
So thank you for that.
Um, let me ask you.
So, uh, if there was a question, though, I should ask you today
, and I didn't, and we covered alot of cool stuff today, but
what would that question havebeen?
Speaker 2 (20:52):
uh, can I pay you to help me?
Speaker 1 (20:56):
that's the next, next one, that's Seamus Park time.
We're coming to that.
Speaker 2 (20:59):
You can't burn a deep thought question on that one I
don't know about should, but youcould have asked me what the
next level is.
Speaker 1 (21:09):
Actually, I did forget your actual question.
I really legitimately did.
What is the current tie you'restruggling to cut?
Speaker 2 (21:17):
Yeah, there you go, that's a good, that's a good.
Speaker 1 (21:19):
Actually, I forgot to ask that one so I could get
that one off the table as wellwhen you would ask.
I forgot to ask, I'm sorry,please.
Speaker 2 (21:26):
I feel like I have to cause.
I'm a solopreneur, now a teamof one.
I have other solopreneurs thatwork with me, but essentially
I'm a team of one.
I feel like I want to figureout how to not feel like I have
to control everything.
Speaker 1 (21:41):
That's where you come to me Now.
Speaker 2 (21:42):
you're working into how I help people, there you go,
see, that's the question youshould have asked.
Speaker 1 (21:47):
This whole thing is a top of funnel for you to work
with me.
I essentially knew that.
It's like you're deep in it now.
You don't realize how close youare to the meat grinder to
become part of sausage.
It's going to be great, I'mkidding.
Topic is delicious, though.
We can all agree.
If you don't like sauce, oh.
I like sales, all right.
But you're struggling withcontrol and you're struggling
with which leads to scale.
I'm going to ask you a questionhow old are you right now?
(22:10):
47.
All right, so we're effectivelythe same age 49.
Are you starting to have thosemoments of I'm not doing this
shit 13 years from now?
Speaker 2 (22:19):
No, it's not even a struggle, it's more.
It's like I'm looking at AI,I'm looking at agreed
partnerships, I'm looking at therobots are coming, they're
fucking coming.
If you don't believe me,they've been coming for years.
Speaker 1 (22:34):
man, I'm a consultant .
Speaker 2 (22:35):
Yeah, but they're coming, coming.
They believe me gone, and thenfor years, man, I'm a consultant
.
Yeah, yeah, but they're coming,coming like they've always been
.
They've always.
Yeah, yeah, they're on ourdoorstep, though now that's
different.
Um, so it's more about what canI seed control of that's going
to help me just keep living lifeon my own terms.
It's more that question.
So I wouldn't call it astruggle, I'd call it a question
and I'd call the tie whatevertie I need to cut to leverage
(23:04):
what's happening to live my lifeeven better.
Speaker 1 (23:07):
Yeah, we can follow up with that.
That's actually core to some ofthe stuff I actually and tax
evasion.
No, I'm joking, you can't goback to Dubai.
I'm sorry you had it.
You had it in your hands andyou screwed it up.
You're OG right there and nowyou're like they're looking for
you.
Little guys with you know, mo,you rock man.
(23:28):
This has been awesome Onceagain.
Now shameless plug time.
Who should hire you?
How do they do that?
Speaker 2 (23:35):
Who should hire you?
How do they do that?
Anyone who wants to become asole opener and make more money
than they could have made evenin a job without spending any
money $105 is all I recommendyou need to spend online a month
to make $15,000 plus a month.
And so anyone who wants thatlife where you can work from
(23:55):
wherever you want with whoeveryou want without spending
ridiculous money no ads.
You don't have to createcontent, you don't have to build
funnels, you don't have to useexpensive tech.
I can show you how to do that.
Um and linkedin is where I talkabout this the most and where I
deliver most of my stuff andwhere you should connect with me
if you want to know more.
I've also got something foryour for your guests in
particular if you want me toshare this is your time to
(24:16):
shameless plug.
You can share anything you want.
It's a masterclass presentationthat I give on the framework
that helped me get to 15K plusand that helped my clients get
to.
So I show you the framework, Ishow you where it worked and for
whom, and it's a livepresentation so you can ask me
questions, you can interact withme, and I do it once every five
or six weeks, and so I want toinvite your guests to the next
(24:37):
one.
It's in a few weeks time, soyou have plenty of time to plan
it in, and there's also going tobe a couple of bonus pieces of
content that I'm going to givethem that explains a little bit
more about how I work, and I putthat together just for you guys
.
You can find that atmochoicecom, m-o-e, choicecom,
forward slash podcast Love itslash podcast.
Speaker 1 (24:55):
Love it.
This is awesome, mo, you rock.
I'm personally going through acycle of reducing my connections
on LinkedIn from you knowyou're clipped at 30,000 down to
20,000.
I'm sorry I'm removing 20,000.
It should take a hundred days.
Legitimately, I'm I'm I'mfitting out people who have not
looked at my profile or messagedme and I'm rebuilding based on
(25:16):
value, not metrics, vanitymetrics.
I am taking the lead on that.
So I look for you to go commenton that post and message me so
you don't get deleted.
How about that?
Moe Choice People M-O-E Choice.
If you can't spell that, pleasestop listening to the show, moe
.
Thank you for coming on today.
Appreciate your time, man.
(25:37):
Listen anyone who made it tothis part of the show.
You rock and I want you to getout there.
Go cut a tie to whatever'sholding you back in life from
achieving success that youbetter have identified and
defined yourself.
Otherwise, you're chasingsomeone else's dream.
Own your success.
Cut the ties to get to it.
Thanks for listening.
Welcome to the Cut the Tide podcast.
Hello, I'm your host, thomasHelfrich, and I'm on a mission
to help you cut the tide, orwhatever it is holding you back
from success, and you own thatsuccess.
You defined it yourself.
You have to, and today I'mjoined by Mo Choice.
Mo, how are you?
Speaker 2 (00:16):
Very well, thank you for having me.
Is that a stage?
Speaker 1 (00:18):
name.
Speaker 2 (00:19):
Mm-hmm.
Speaker 1 (00:20):
Good, it doesn't have part for your parents.
Good, that was a hard part foryour parents.
Like when you came out, they'relike do you have more choices
of children you can uh choosefrom, because this one has a
beard and he just got bored.
I hear your accent.
Are you from alabama?
Speaker 2 (00:37):
I'm not from alabama, no, I I grew up in dubai.
My dad's british and I grew upin dubai.
He was working for a Britishoil American British American
oil company actually.
So this is an internationalschool accent.
It's English, it's Englishpronunciation with an American
twang.
It's the best way to describeit.
Speaker 1 (00:56):
I'm not sure how I would combine those words.
I haven't had none.
I can't talk, I'm a podcast andused to quit.
Uh, and we get going, and sopeople I'd say my ADHD brethren
out there can properly bedistracted while listening.
Give them one and only oneplace they should go to stalk
you while you're speaking todayLinkedIn, just in general, or
(01:18):
they should do a full address onthat one.
If you sit on LinkedIn, they'regoing to go to someone else's
profile.
They're seeing other personvideos.
Speaker 2 (01:28):
LinkedIn Mocho.
There's only one Mochoice.
You can even just GoogleMochoice M-O-E choice and go to
my LinkedIn profile and connectwith me on LinkedIn or follow me
on LinkedIn.
Speaker 1 (01:38):
Oh, they can't connect.
Yet they got to.
They got to earn that rightfirst by listening.
Speaker 2 (01:42):
They can connect.
I might reject.
If you put in the note that youheard me on the Cut the Tie
podcast and you'd like toconnect, then the chances are
significantly higher that I willaccept the connection.
Speaker 1 (01:54):
Well, introduce yourself.
Who are you and what is it youdo?
Speaker 2 (01:58):
Mo Joyce.
I'm a solopreneur six figures,aiming for seven figures and I
help.
I teach what I want to learn,so I mentor other solopreneurs
usually first-time solopreneursto live a life on their own
terms by learning how toindependently earn money without
requiring anyone else's input.
Speaker 1 (02:20):
Is it kind of a coaching setup?
Speaker 2 (02:22):
I call it more mentoring, because I just do
what I'm doing and then showthem what I'm doing.
Speaker 1 (02:27):
So yeah, All right, I like that.
So there's a lot of competitionin your space.
I always ask this question ofkind of why you?
I think you'd explain it, butgive me your kind of unique
identifier of why people pickyou.
Speaker 2 (02:39):
Well, depending on.
I mean, the competition isquite widespread.
You've got agencies, you've gotagencies, you've got people
that do certain bits of what Ido.
The difference is I act as likeyour temporary co-founder,
which means I'm fully investedwith you until you get to where
you want to get to, and I put mymoney where my mouth is.
So if what we do doesn't work,you won't be out of pocket,
(03:01):
number one and number two.
You're with me for life oruntil you hit your targets.
And even the people that hittheir targets, they still have
access to everything I'mlearning and everything I'm
doing, and so it's a lifetimedeal for a one-time investment.
Speaker 1 (03:17):
That's a really that's a good value proposition.
And one thing I love justthere's two things that I
probably should update my myformat because you solve a
critical problem for them, whichis how do I do this?
Cause I don't want to work withpeople.
I mean, and I love the factthat you've narrowed it down to
first time solopreneurs.
So when you think about as abusiness owner, listening if you
can get that specific firsttime solopreneurs us wherever,
(03:39):
like you get him, you getgeographic right.
Even with it, now you're likeman, I help, you know Atlanta
people that are just trying tofigure it out, do this.
It's a one-time investment, butyou get me for life kind of
idea it's.
It becomes an and if it sucks,you get your money back.
It becomes a no brainer way toaccelerate.
So I do love that approach.
I think many people shouldfollow that in their business.
So actual coach, notself-proclaimed like the 8
million coaches you find onLinkedIn.
Speaker 2 (04:06):
I'm one of them.
Speaker 1 (04:06):
I'm one of the self-proclaimed ones.
Speaker 2 (04:09):
So I started by targeting ICF accredited coaches
, because I built my coachingbusiness doing what I do and so
I started with that.
So I went even nicher.
There was only, I think, 40,000of them worldwide, and I only
focused on the UK first.
Then I went to America.
So it was nicher, nicher,nicher, and it's exactly what
you said is exactly right.
Speaker 1 (04:28):
Well, exactly, and, by the way, not to slam people
who don't do it, because I'm oneof them, I just have 20 some
years of consulting.
I take that approach.
I have a lot of reallyexpensive consulting company
stuff, but I like the idea of acertification.
I mean, I personally I neverconsidered it because every one
of my clients personally as well, like there is it's one-on-one
every week to figure out what'sgoing on and how can we improve.
You know Business owners.
(04:49):
By the way, if you're asolopreneur I hope you're
listening Great way to retainclients is to meet with them
every week.
It was like 15 minutes catch up.
Sometimes you can talk business, I assure you.
It takes people from 90 days tothree, four years, which is
(05:09):
what we did when I started doingthat.
It's worth the investment.
All right, your journey, we'regoing to get into this, but I
got to hear from you first.
How do you define your ownsuccess?
Speaker 2 (05:14):
I'm doing what I want whenever I want, with whoever I
want to be whenever I want todo it.
Speaker 1 (05:22):
Pure narcissism.
I love it.
Thank you for doing thatCompletely self-indulgent I'm
cheeky, but you know I getthrough the year, I get cheap
I'll tell you.
Speaker 2 (05:32):
I'll tell you the flip side of that.
This is a zig ziglar idea,right?
That the best way to to getwhat you want is to help others
get what they want.
100, so that's my contributionis to help others to do whatever
they want whenever they want,wherever they want.
And the more I get to dowhatever I want whenever I want.
Speaker 1 (05:51):
But if your own definition of success is doing
what I want, when I want, whereI want, it opens the door to
family, friends, time byyourself.
It is a definition of notchasing happy, of being happy.
I do love that because it'sfundamentally not.
You know, I want to make amillion dollars.
I assure you, when you getthere you're going to be like
that's great.
Now what it's just, it's a.
(06:13):
That's a mindset versus adestination approach.
Tell me about your journey, alittle bit of how you got here
to and then, specifically inthat journey, identify a tire
too that you've had to cut.
Speaker 2 (06:20):
Massive tire, massive .
So two, two.
So I figured out very earlythat I don't trust adults.
My mom used to say by the ageof three, you'd figure it out
that you don't trust adults andyou're not going to listen to
what anyone thinks and you'regoing to do things your own way.
So I figured that out veryquickly and then and so I I
think by then it was alreadyclear I wasn't going to work for
(06:40):
somebody.
But I didn't know what to doand I was lazy and I wasn't
really interested in anyparticular skill or craft.
Um, and I wanted to have funand I wanted to explore things,
and I wanted to try things, andI wanted to enjoy my youth and
do whatever I wanted to do.
Um, and so the first idea cameto me when to get freedom
(07:01):
requires discipline, that's theAristotle idea.
Speaker 1 (07:05):
I think it's the most ironic thing.
Speaker 2 (07:07):
True, because you have to contain yourself to be
able to be yourself yeah, and so, ultimately, there were days
there were more days than notwhere I wasn't doing what I
wanted, even though I thought Iwas doing what I wanted.
So it's like this, it's likethis dilute, it's like you I've
gaslit myself and it's like I'mdoing what I want here and it's
like, but is'm doing what I wanthere?
And it's like, but is it reallywhat I want?
No, so that was the first thing.
Okay, what do I need to do toactually be able to do what I
(07:27):
want every?
Speaker 1 (07:28):
single day.
That's what people strugglewith.
Sometimes they're doing whatthey thought they wanted and
it's not actually what they want, because then you're taking the
time to cleaning.
Is that doing what you want?
Kind of, but it's more notdoing what you don't want.
(07:52):
As a kid you realize early I'mgoing to have to go that
trajectory.
My guess is some stuff got inthe way.
Speaker 2 (08:01):
Yeah, well, it got to a stage when I was an adult
where I wasn't doing what Iwanted, even though I thought I
was doing everything that Iwanted to do, and so I went down
the I'm going to open my ownbusiness, because then I'm the
boss.
And then I realized I'm not theboss.
I've got a landlord and I'vegot the tax man and I've got my
customers and I've got mysuppliers and I've got my staff
who have rights.
And so it was like I don't likethis.
And so I started to look fordifferent businesses 12
businesses I came up with indifferent industries just to try
(08:23):
and find something that I enjoy.
And I didn't enjoy any of it.
And then I realized one dayactually I don't want any of
this.
I don't want to run a business,I don't care about business, I
don't care about sellingproducts, I just want to do
something I enjoy doing.
But what do you enjoy doing?
I enjoy talking to people.
What are you going to do?
Radio host, podcast?
(08:44):
Podcasts weren't around at thetime when I figured out that I
wanted to just talk.
I probably would have started apodcast.
And so I started to think abouthow do I live life on my own
terms if I don't know what to do.
And then I read a Richard Buckbook Illusions, where the quote
in there is you teach best whatyou want to learn.
So I'll teach how to live lifeon your own terms, hoping to
(09:08):
learn how to do it.
And I've been doing that eversince and Well, here's how long
has that been?
So 2015, I realized.
Or 2012,?
I realized I don't want to bethis person anymore.
It took me three years torealize that I had to kill the
old version of Moe.
That's where Mo Choiceessentially came from.
(09:31):
I had to kill the old versionof me.
I couldn't keep what I likedabout my old life and what I
liked about the old me and ditchwhat I didn't like and then
find the gaps in what I did likeI had to kill that off
completely.
Speaker 1 (09:47):
How did you do that?
I always ask the question Ileft everything.
Speaker 2 (09:50):
I went to the airport in Dubai my business was in
Dubai with my passport in mypocket and I bought a one-way
ticket out of there, and I lefteverything behind my girlfriend,
my investors, my unpaid checks,my meetings, everything.
I just left it behind, that'sextreme Wow.
Yeah, people say it's brave.
I think it's chicken shit, butit didn't matter.
Speaker 1 (10:14):
I just wanted to get out of it.
Labeling is what it is.
It could be self-preservationto.
There's no other way that I cansee.
Whatever it is, it's betterthan depression, putting a gun
to your head and saying I'll doit that way too.
That's a better alternative.
I'm not there.
Speaker 2 (10:27):
This is an important thing, because I suffered from I
didn't know it was depression.
You know how people say I'mdepressed and they use that word
quite loosely I couldn't getout of bed.
There was a period of threemonths I couldn't get out of bed
.
I couldn't face the world.
I faced it every.
That's severe.
Yeah, andrew, I literallycouldn't get out.
I couldn't physically, mentally, emotionally get out of bed.
But to the highest you've, Iwould tell you, that sounds like
(10:50):
the biggest one.
That's the biggest one.
Leaving my identity, killing myold identity and leaving
everything I'd earned andeverything I'd worked for, all
my friendships, my home, and Iknew I couldn't go back to Dubai
after that because all thechecks were going to bounce and
you know I don't know if youknow how it is there it's like
that's a big, big problem.
A debt collection.
(11:10):
Is that an Irish person?
Uh, debt collection, and it'san irish person?
Yeah, yeah, right, it's like Iwould have been.
My passport would have been um,confiscated until I paid it off
.
I don't know, I could even wantto pay my passport.
Well, that helped cut the tie,because I knew that that one-way
ticket was literally a one-wayticket, like there's no going
back no, I'm gonna come back tothat, because I think the bigger
tie you described was gettingout of that hole.
Speaker 1 (11:31):
However, you did it and it's painful but at the same
time, it's freeing.
Do you still struggle withdepression and things like that?
Is it something that you Idon't even get an aches?
Speaker 2 (11:41):
anymore.
I couldn't sleep properly.
As far back as I remember, Icouldn't sleep properly.
Now I sleep nine hours.
Speaker 1 (11:49):
So it sounds like you you needed a kill, because it
was killing you.
Speaker 2 (11:51):
Yeah, yeah, yeah.
I killed, I murdered the oldMoe, murdered him, destroyed him
, buried him, rebuilt and wasborn again.
It's the redemption story yousee in Harry Potter and Lord of
the Rings.
It's the same story.
Which character do you mostidentify with?
Oh, I don't really know thosemovies too well.
(12:13):
I'm not, I'm yeah, but but I, I, I.
The people I most identify withare the flawed people that are
flawed but themselves.
Speaker 1 (12:25):
So okay.
So so you're taking big tiesthere.
I mean that's a congratulationsto you, and I hope you keep
living that life, because itsounds like it's a healthier
environment.
No doubt I would never.
You're inspiring too, right.
I mean that's a really goodplace to come from is as low as
you get right there.
What, today, though, are youmost grateful for?
Speaker 2 (12:49):
That there's very little that someone says or does
.
That makes me go.
Oh, I never thought of that.
Speaker 1 (13:02):
Was that a thing before?
Speaker 2 (13:02):
No, If you look at self-awareness on a scale, I'm
the highest I've ever been.
I don't know how much higher Ican go.
I'm the highest I've ever been.
I don't know how much higher Ican go, but I was two out of 10,
maybe three before this episodethat we just talked about.
Speaker 1 (13:25):
What do you think?
Why is that?
Why the change, Like what haveyou is this.
Speaker 2 (13:32):
I questioned everything.
So I, I the.
So the quote was something likeassume that everything you know
is wrong and test to see whatis right.
(13:53):
It's that idea.
So do I really think that way?
Do I really feel that way?
Am I really this person?
Am I really that?
And I started reading booksagain.
I hadn't read a book sinceschool.
I started reading books aboutneuroscience and emotional
management and how the bodyworks and philosophy, and, and I
started paying attention topeople that I really thought
these are smart people and Istarted listening to what
they're.
You know really, what are theysaying here?
Um, and I learned how to readand I learned how to ask
(14:13):
questions and I and that's what,when I say proper coaching,
certified like coaching is notlike a sports coaching.
Coaching is more in it's moreSocratic, it's more I'll ask
questions.
That helps you figure out whatyou need to figure out.
Like Socrates never wroteanything because he said I don't
know what to write, I don'tknow anything, but he used to
ask like 12 questions and he'djust blow people's minds with
(14:34):
those questions and it was likethat's the coaching that I'm
talking about.
So I started to get involved inthat asking questions.
How do I know this is true?
Why do I think this is real?
What can I do about this?
What's in my control?
What is it?
No-transcript.
(14:59):
I was just pissed off, to behonest.
While I was doing all thatCause I was like why didn't I
learn all this in school?
Why am I learning the name ofclouds?
And school teaches you how towork in an office.
Speaker 1 (15:19):
That you how to work in an office.
Speaker 2 (15:19):
That's what the whole point is.
So I I was totally resentfuland there was there was this
idea about what would you change?
Oh, it's coming.
That's my next question what?
What you know?
Self-counseling out.
So if I knew everything I knownow, I would go back to the age
of 16 because then I can, Idon't have to go to school, I
can leave home and I can, I canstart to do my own thing.
I would I certainly wouldn'twant to live school years and
being under my parents' guidance, so I would go back to the 16
and I'd start again.
Anyone who tells you if theyknow what they know now, they
wouldn't go back and changeanything, are fucking lying, in
(15:40):
my opinion.
If they were given that honestchance, they would take it every
single time.
So I would love to go back tothe age of 16 and start again.
That's what I would do.
Thing really is, I didn't trustanyone from a young age and I
lost that.
I started to trust things andpeople and and I shouldn't have,
(16:00):
I should have just had thiswhole attitude of I don't
believe anything until I feel itand see it and experience it.
Speaker 1 (16:06):
How do you, uh, let me dive into some.
So how do you deal with, or uh,rationalize like think, ideas,
like faith.
Speaker 2 (16:14):
I don't really know if I have any opinion on that
word.
I prefer to think of things inthis way I get to choose what I
believe, because it's just abelief.
I don't get to choose whetherwater freezes at 100 degrees or
whether the pen will drop if Ilet go of it.
I don't get to choose thatthat's going to happen, but
(16:35):
belief.
I get to choose whether Ibelieve in God.
I get to get to choose thatthat's going to happen, but
belief.
I get to choose whether Ibelieve in God.
I get to choose what God means.
I get to choose whether I canchange the past.
Oh, you can't change the past.
I did.
I changed the way I thoughtabout it, and so the way it
lives in my memory is completelydifferent to how it did before.
Isn't that changing the past?
I don't know If you don't hearthe tree falling in the woods,
(16:58):
does it?
Did it really fall?
And who cares?
I can only go with what I canexperience.
Right, my existence is myexperience, and so can I
influence that experience.
Yes, okay, how Positively?
Or negatively?
Okay, well, I'm going to gowith the positive.
So I'm only going to believe inthe things that help me enjoy
(17:19):
life, be more engaged, believemore, have more faith, have more
responsibility.
Believe in that I can influencethe outcome.
I'm going to believe in thatstuff.
Speaker 1 (17:27):
Well, I think your definition of of of discovering
faith on your terms, is actuallythe point of it, because it's
if it's done in a way that helpsyou live a better life, that
helps treat others better andhelps bring more positive
instead of negative.
I believe that's pretty muchthe goal of every religion
perfect.
I'll fight what may happen ornot happen after death.
(17:47):
I mean, I'm not getting thatargument, but the truth is,
while you're here, there'ssomething you should be hearing
and and that's great, and butthe reason I ask that's an
abstract feeling, but it soundslike you've worked through it,
because that's applicable toother things, like when you
question everything, not to bean antagonist but to be more
Socratic with it, like, hey,let's test that idea, george,
(18:07):
how do you test that, GeorgeCarly.
Speaker 2 (18:09):
That's it.
The comedian said if you'regoing to teach your kids
anything, teach them to questioneverything.
Oh, I love that quote.
It teach them to questioneverything.
Oh, I love that quote.
It's exactly right.
Just wait why my mom says.
My first sentence, the firstsentence I put together, was
says who?
Can you imagine?
The first combination of wordsthat I ever came up with was
(18:31):
says who.
Speaker 1 (18:33):
My son quoted my mom one time who said Tommy, why
don't you be quiet or why don'tyou shut your mouth, tommy, why
don't you be quiet or why don'tyou shut your mouth?
He goes why don't you shut yourmouth, g-ma?
And we all learned right.
She said where do you learn totalk like that?
He's like you just said it.
I was like isn't that hilarious.
Speaker 2 (18:54):
Where did you learn to talk?
Speaker 1 (18:55):
She's like looking for support.
I'm like nailed it, you wantsome cream for that burn mom.
He was like three and that'shim.
Oh, amazing, I love kids.
I'll hang out with kids all dayover adults oh my God, all
right, give me something Justkeeping us conscious of time.
But what's the book you got torecommend?
(19:16):
Like you said, you startedreading it again.
What's what's been one that?
Speaker 2 (19:19):
you're like, damn, there's so many.
There's not that many, butthere's so many that you have to
.
I think read a man's search formeaning is really important.
Um, man's search for meaning.
Tell me about that.
What'd you get from it?
Or the powers that be can takeaway everything my dignity, my
clothes, my family, my rights,my possessions but they can't
(19:43):
tell me how to think aboutthings.
They can't take away myattitude about what's happening.
They can't take away my searchfor meaning from whatever is
happening to me.
They can't influence that?
Speaker 1 (19:57):
That sounds like a.
Whitney Houston song.
Maybe it is, I can't rememberthe thing.
Speaker 2 (20:09):
Anyway, you get to choose your attitude at any.
You get to choose your attitudeat any given moment.
I'm going to read that one.
I'm going to write that.
Speaker 1 (20:17):
It's a must read for me.
I like moment.
Speaker 2 (20:18):
I'm going to read that one.
I'm going to write.
I'm going to write that.
Yeah, it's a must read for me.
Speaker 1 (20:19):
I like that because I've been reading a lot more.
I read a lot of the books thatmy guests send me.
Some are good, some are long.
I noticed I said that Some aregood, some are long, which
implies the long ones aregenerally not good.
Anyway, keep them short.
Good, um, anyway, to get keemshort people.
But I will read that one, uh,because I've heard it before,
not for the first time, but it'salso kind of where I am in my
(20:40):
life.
I think I'm gonna do that.
So thank you for that.
Um, let me ask you.
So, uh, if there was a question, though, I should ask you today
, and I didn't, and we covered alot of cool stuff today, but
what would that question havebeen?
Speaker 2 (20:52):
uh, can I pay you to help me?
Speaker 1 (20:56):
that's the next, next one, that's Seamus Park time.
We're coming to that.
Speaker 2 (20:59):
You can't burn a deep thought question on that one I
don't know about should, but youcould have asked me what the
next level is.
Speaker 1 (21:09):
Actually, I did forget your actual question.
I really legitimately did.
What is the current tie you'restruggling to cut?
Speaker 2 (21:17):
Yeah, there you go, that's a good, that's a good.
Speaker 1 (21:19):
Actually, I forgot to ask that one so I could get
that one off the table as wellwhen you would ask.
I forgot to ask, I'm sorry,please.
Speaker 2 (21:26):
I feel like I have to cause.
I'm a solopreneur, now a teamof one.
I have other solopreneurs thatwork with me, but essentially
I'm a team of one.
I feel like I want to figureout how to not feel like I have
to control everything.
Speaker 1 (21:41):
That's where you come to me Now.
Speaker 2 (21:42):
you're working into how I help people, there you go,
see, that's the question youshould have asked.
Speaker 1 (21:47):
This whole thing is a top of funnel for you to work
with me.
I essentially knew that.
It's like you're deep in it now.
You don't realize how close youare to the meat grinder to
become part of sausage.
It's going to be great, I'mkidding.
Topic is delicious, though.
We can all agree.
If you don't like sauce, oh.
I like sales, all right.
But you're struggling withcontrol and you're struggling
with which leads to scale.
I'm going to ask you a questionhow old are you right now?
(22:10):
47.
All right, so we're effectivelythe same age 49.
Are you starting to have thosemoments of I'm not doing this
shit 13 years from now?
Speaker 2 (22:19):
No, it's not even a struggle, it's more.
It's like I'm looking at AI,I'm looking at agreed
partnerships, I'm looking at therobots are coming, they're
fucking coming.
If you don't believe me,they've been coming for years.
Speaker 1 (22:34):
man, I'm a consultant .
Speaker 2 (22:35):
Yeah, but they're coming, coming.
They believe me gone, and thenfor years, man, I'm a consultant
.
Yeah, yeah, but they're coming,coming like they've always been
.
They've always.
Yeah, yeah, they're on ourdoorstep, though now that's
different.
Um, so it's more about what canI seed control of that's going
to help me just keep living lifeon my own terms.
It's more that question.
So I wouldn't call it astruggle, I'd call it a question
and I'd call the tie whatevertie I need to cut to leverage
(23:04):
what's happening to live my lifeeven better.
Speaker 1 (23:07):
Yeah, we can follow up with that.
That's actually core to some ofthe stuff I actually and tax
evasion.
No, I'm joking, you can't goback to Dubai.
I'm sorry you had it.
You had it in your hands andyou screwed it up.
You're OG right there and nowyou're like they're looking for
you.
Little guys with you know, mo,you rock man.
(23:28):
This has been awesome Onceagain.
Now shameless plug time.
Who should hire you?
How do they do that?
Speaker 2 (23:35):
Who should hire you?
How do they do that?
Anyone who wants to become asole opener and make more money
than they could have made evenin a job without spending any
money $105 is all I recommendyou need to spend online a month
to make $15,000 plus a month.
And so anyone who wants thatlife where you can work from
(23:55):
wherever you want with whoeveryou want without spending
ridiculous money no ads.
You don't have to createcontent, you don't have to build
funnels, you don't have to useexpensive tech.
I can show you how to do that.
Um and linkedin is where I talkabout this the most and where I
deliver most of my stuff andwhere you should connect with me
if you want to know more.
I've also got something foryour for your guests in
particular if you want me toshare this is your time to
(24:16):
shameless plug.
You can share anything you want.
It's a masterclass presentationthat I give on the framework
that helped me get to 15K plusand that helped my clients get
to.
So I show you the framework, Ishow you where it worked and for
whom, and it's a livepresentation so you can ask me
questions, you can interact withme, and I do it once every five
or six weeks, and so I want toinvite your guests to the next
(24:37):
one.
It's in a few weeks time, soyou have plenty of time to plan
it in, and there's also going tobe a couple of bonus pieces of
content that I'm going to givethem that explains a little bit
more about how I work, and I putthat together just for you guys
.
You can find that atmochoicecom, m-o-e, choicecom,
forward slash podcast Love itslash podcast.
Speaker 1 (24:55):
Love it.
This is awesome, mo, you rock.
I'm personally going through acycle of reducing my connections
on LinkedIn from you knowyou're clipped at 30,000 down to
20,000.
I'm sorry I'm removing 20,000.
It should take a hundred days.
Legitimately, I'm I'm I'mfitting out people who have not
looked at my profile or messagedme and I'm rebuilding based on
(25:16):
value, not metrics, vanitymetrics.
I am taking the lead on that.
So I look for you to go commenton that post and message me so
you don't get deleted.
How about that?
Moe Choice People M-O-E Choice.
If you can't spell that, pleasestop listening to the show, moe
.
Thank you for coming on today.
Appreciate your time, man.
(25:37):
Listen anyone who made it tothis part of the show.
You rock and I want you to getout there.
Go cut a tie to whatever'sholding you back in life from
achieving success that youbetter have identified and
defined yourself.
Otherwise, you're chasingsomeone else's dream.
Own your success.
Cut the ties to get to it.
Thanks for listening.
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