July 31, 2025 • 19 mins
Cut The Tie Podcast with Corrine Ishio
What happens when being a top performer becomes a trap?
In this episode of Cut The Tie, Thomas Helfrich sits down with Corrine Ishio, founder of My Working Soul, a company built on the radical idea that “talent is built, not found.” After a high-achieving career in corporate HR, Corrine made the leap into entrepreneurship—redefining what it means to lead, hire, and build trust in the AI era.
Corrine shares her personal transformation from shape-shifting to meet expectations… to embracing freedom, truth, and identity on her own terms. Her story is a guide for any leader ready to stop hiding and start building.
About Corrine Ishio:
Corrine Ishio is the founder of My Working Soul, a human-centered hiring consultancy that helps leaders build trust, define their personal brand, and scale their impact across global teams. Drawing on her corporate background in HR and a multicultural upbringing, Corrine brings a unique blend of strategy and soul to hiring, leadership, and team alignment. Her firm works with global leaders—especially in high-stakes, high-trust roles—to turn the hiring moment into a growth opportunity for the entire organization.
In this episode, Thomas and Corrine discuss:
- Letting go of shape-shifting—and embracing real leadership
Corrine shares how she cut ties with her high-performing corporate identity to lead with truth and freedom. - Why trust is the currency of leadership—especially in global teams
She breaks down how to build trust fast across cultures, functions, and remote environments. - Turning hiring into a moment of transformation
Corrine reveals how My Working Soul uses hiring as a mirror for team alignment, identity, and growth. - Why identity is always evolving—and why that’s a good thing
She explains the power of constant reflection and reinvention as a founder and leader. - From patriotism to entrepreneurship
How her multicultural roots and gratitude for the American dream shaped her boldest moves.
Key Takeaways:
- Success isn’t material—it’s truth and freedom
Corrine redefined success by aligning it with her values, not outside expectations. - Shape-shifting will burn you out
Adapting to what others want isn’t leadership—it’s survival. - The hiring moment is an inflection point
Done right, hiring aligns not just the new hire—but the entire team. - Your personal brand is your leadership signal
It’s not marketing. It’s how you build trust before you ever shake hands. - You don’t have to cut the tie—just loosen the knot
True transformation doesn’t always mean walking away. Sometimes, it means reframing the connection.
Connect with Corrine Ishio:
💼 LinkedIn: https://www.linkedin.com/in/myworkingsoul/
📱 Text: (858) 345-6103
Connect with Thomas Helfrich:
🐦 Twitter: @thelfrich
📘 Facebook: Cut the Tie Group
💼 LinkedIn: Thomas Helfrich
🌐 Website: www.cutthetie.com
📧 Email: t@instantlyrelevant.com
🚀 InstantlyRelevant.com
Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to the Cut the Tie podcast.
Hello, I am your host, thomasHelfrich.
I'm on a mission to help youcut the tie to whatever it is
holding you back from success.
As I always say, you betterdefine that success yourself,
otherwise you don't know whatyou need to do to get there or
what tie to cut, for that matter.
And today I'm joined by Corrine.
Iscio Corrine, how are you?
Speaker 2 (00:21):
I'm fabulous, thank you.
Speaker 1 (00:26):
And Corrine, do you want to take a moment?
Speaker 2 (00:27):
to introduce yourself and what it is you do.
Certainly, my name is Corrineand I'm the founder of a company
called my Working Soul, andhere at my Working Soul, we
believe that talent is built,not found.
We specialize in hiring, but wearchitect that from the founder
(00:48):
, who is employee number one.
So if you're in a space whereyou need to build trust,
especially rapidly in a worksetting, we're the people to go
to.
Speaker 1 (00:55):
Interesting.
All right, it's a competitivespace, as many places are from
this type of consultative typeof business.
What's your differentiator?
Why do companies pick you ofconsultative?
Speaker 2 (01:06):
type of business.
What's your differentiator?
Why do companies pick you?
Yes, so in terms of it beingcompetitive, I wouldn't
characterize it that way.
When you have a creator mindsetand we definitely have a
creator mindset there's notreally such a thing as
competition.
There's opportunities tocollaborate.
There's a saying by the formerCEO of IBM the soft stuff is the
(01:27):
hard stuff, and there's morethan one approach to do
something, and everyone everyonethat's a human has different
ways of trusting as well.
So, first and foremost, I wouldsay, like we're not.
I wouldn't characterize it as acompetitive environment.
I think that a lot of peopleare trying to solve for this
problem that we're solving for,which is humans, especially in
(01:50):
the age of AI.
So I guess you could say thatone of our distinctions is our
emphasis on humanity, especiallyin a time period where we're
confronting such rapidtechnological innovation.
Speaker 1 (02:04):
Yeah, I think it's fair.
I mean it's fair so it'scompetitive for solving a
problem.
How you guys do it is notcompetitive, so you're different
in the idea that, how you'reapproaching it.
Is that a fair statement?
Speaker 2 (02:16):
Yes, it's finding an architecture for the soft stuff,
which is humans.
Speaker 1 (02:22):
We are.
You know, every time I don'twork out, I remember how soft I
actually am.
It's like squishy the journeyto you know, kind of that you're
going to be on or you've beenon here.
It starts with this idea ofsuccess.
Can you define success on yourown terms?
Speaker 2 (02:38):
Yes, success represents two of my top values,
which is truth and freedom.
Speaker 1 (02:47):
Success represents two of my top values, which is
truth and freedom.
Dive into that just a bit more.
So what is it about truth andfreedom?
In the context of success.
Give me an example too.
Speaker 2 (02:56):
There's many people who hear that word success and
they think about the wealth,material riches.
Think about the wealth materialriches, possibly recognition.
Personally, I think aboutimpact, and truth and freedom
(03:17):
are both subjective qualities,so I'm constantly renegotiating
with what those definitions areevery day.
It's that process and thatexperience of finding the truth
and having the freedom to decidehow you reach that truth.
That's what success is to me.
Speaker 1 (03:32):
In your own journey.
Talk about how you've gotten towhere you are and then what the
metaphoric tie that you've hadto cut to achieve that success
that success.
Speaker 2 (03:50):
Yes, the biggest leap of faith that I've taken has
been finding a way toconsciously migrate my former
identity as a high performercorporate leader to someone who
is redefining what it means towork with humans as a founder.
It's when people talk aboutperformance, especially from an
HR context, which is what I wasused to when I inhabited that
(04:12):
world performance was somethingso achievable for me.
I was really really terrific atwhat I call shape-shifting,
which is necessary when you'reworking with different types of
humans, is adapting to what theyneed or rather what they want.
And as a founder, it's such adifferent mentality and
(04:36):
perspective of asking what doesthe world need?
And there might be somecircumlocutions that you might
have to take in terms ofunderstanding how to message a
truth to someone, but when youexperience this type of freedom
in being able to really say thetruth about what's happening in
(05:00):
the world of work, I mean it's agame changer and that's what
leads to success.
So I've been so fortunate tokeep doing this ever since I
made that leap of faith and stopshape-shifting and instead
really embracing the fulltransformation of, let's say,
the truth about how work is notworking for most human beings.
Speaker 1 (05:23):
Yeah, how did you get started, like what was the
moment that launched you intoentrepreneurship?
Speaker 2 (05:31):
Both of my parents for sure.
Both of my parents areenterprising individuals.
They come from very wonderfulbackgrounds, different cultures.
My mother is Filipino, myfather is Japanese and German,
but also they are both Americans.
So from both of my parents Ifelt so blessed to be born in
(05:53):
the United States, to be anAmerican.
I recognize the privilege andthe freedom in being able to
build a company, especially forsomeone who looks, sounds and
talks like me, appreciation andsense of gratitude for the
(06:17):
United States as a country thatenables this way of thinking,
because part of what my WorkingSoul does is we work with many
global teams, internationalteams, particularly European,
and in building so many greatrelationships with people who
are not from the same place asme, I recognize what a blessing
it is to be able to lead andalso the ability to believe that
(06:39):
anything is possible.
That's such an American idealand I'm very proud of that.
So that's really where it comesfrom is being patriotic and
really appreciating and lovingmy family.
Speaker 1 (06:52):
Do you have a good story of one of your clients and
the impact it had on them, yourservices and your philosophy?
Speaker 2 (06:59):
Yes, absolutely so.
Recently I was working with achief information security
officer that was working in thehospitality industry and in that
type of role it's similar to arole like HR, for example, where
as soon as you begin, you needto build trust immediately.
(07:21):
You're not necessarily arevenue generating role in a
traditional sense.
You're highlighting risk.
Both of those times, nobody isthat thrilled to see you,
because you're not going to betalking about generating money.
You're going to be talkingabout potential risk and
avoiding risk, and the best casescenario is that you eliminate
(07:43):
a risk.
So I was working with thisgentleman let's call him Todd
and he was working across amatrix organization with 60
direct reports, many of whichwere not coming from the same
cultural background, and therewas a substantial portion of the
(08:07):
team that was not American.
So how do you build trustrapidly so you can actually
create change and avoidsomething like a reorg?
Change and avoid something likea reorg, because work isn't
working and the place that myWorking Soul starts is with that
leader and with their personalbrand and using their personal
brand as a tool to number one,understand who they are as a
(08:29):
leader, and that's easier saidthan done.
Understanding what your identityis.
It changes every day, but itparticularly changes when you're
entering a new organization andusing that identity to scale
trust across an organization,identifying LinkedIn as a tool
in which you can communicateacross boundaries, and
(08:52):
especially across culturalborders.
Across boundaries, andespecially across cultural
borders, and progressivelytaking that trust that you
create in telling your story andalso taking that trust from
building relationships withothers, asking keen and
insightful questions and usingthat to move into the hiring
moment.
And that's where my Working Soulhacks the hiring moment and
(09:15):
uses that hiring moment as adevelopmental opportunity, not
just for the leader that'shiring but for the entire team
that they're leading, because itcreates an inflection point in
which you get to say who am I asa leader, what does the team
need and how do we not justidentify that talent that's
(09:36):
going to make the big difference, but win and retain it?
And it's an alignment momentfor everyone else that's on the
team that might not be fullythere, because they are seeing
an example of what it means tobe successful and what the team
needs.
So it's that process ofconstantly aligning to be
successful in what the teamneeds.
So it's that process ofconstantly aligning and, as I
(09:57):
said earlier, the soft stuff isthe hard stuff.
So it's easier said than doneand it's that consistency with
the partner that's what myWorking Soul gave to Todd,
really meaningful for a largeorganization that's global and
again facing unprecedented risk,especially from the cyber
(10:18):
direction.
Speaker 1 (10:19):
Yeah, what do you draw inspiration?
Speaker 2 (10:24):
There's something like this is one.
I don't know if you can seerubber sole behind me, but the
Beatles are one of my favoriteartists.
I could wax poetic about why,but more broadly, it's music,
art, culture, way of life,learning about other people.
Um, that, that's really whatmotivates me and where I draw a
(10:46):
lot of inspiration from, becauseultimately, as human beings,
we're meant to create communityand share with one another, and
art and culture is definitelyone of my favorite venues to do
that.
Ultimately, as human beings,we're meant to create community
and share with one another, andart and culture is definitely
one of my favorite venues to dothat.
Speaker 1 (11:00):
If you could go back in your timeline at any point,
when would you go back?
What would you do differently?
Speaker 2 (11:10):
That's so interesting , because I personally don't
always believe in time travel.
I do believe in God, however.
I am a Christian, so I don'tnecessarily have that same sense
of regret that others mightfeel.
I truly, truly believe that Godputs things and people and
(11:33):
entities into my path for areason, and everything is a
learning opportunity there's.
I can't think of a single thingin my life that I didn't learn
something from.
So I would just say, you know,I don't regret anything.
You know, if I could possiblysay, like well, what could I
have, you know, maybe thought ofdifferently, that would have
(11:55):
changed my path, I mean, I can'treally think of anything.
But an outstanding lesson thatI have learned, however, is that
information is one thing,experience is another.
Perspective makes thedifference.
So that's something that's athat.
That's a learning that I havewon throughout my journey.
Speaker 1 (12:17):
Yeah, that's great.
I mean it's fantastic If youwere to recommend a book what's
the most must read book thatentrepreneurs should read?
Speaker 2 (12:29):
The Science of Getting Rich by Wallace D
Wattles.
Speaker 1 (12:32):
The Science of Getting Rich.
What was the one thing you took?
Speaker 2 (12:37):
I'm still taking away so much from it.
I'm reading a mastermind onLinkedIn on this book right now.
This is now my eighth timereading it and the biggest
takeaway is that there's so muchabundance in the universe.
That quote I said earlier aboutbeing of the creative mindset
(12:59):
and not the competitive mindsetthat is also from the Science of
Getting Rich.
It's a very slim book it's only100 pages and yet the insights
that one can take from it areamazing.
And if you are someone who wouldclassify yourself as risk
averse, if you're someone whomaybe is first to do something
(13:20):
like, maybe you're the first inyour family to go to college or
you're the first generationthat's here in this country,
it's a really amazing book toread because there's unconscious
programming that I havepersonally from different
interactions, like differentthings I had heard, and it took
me reading this book to find newsoftware to navigate the rest
(13:45):
of my life with.
So I would highly recommend it.
And the other reason is that Idon't know a single person that
would tell me that they don'thave time to get rich.
I don't know what would be moreimportant than that.
Speaker 1 (13:59):
People who say that usually are rich already in some
way or another.
What's the worst businessadvice you've ever received?
Speaker 2 (14:08):
The worst.
Oh, hmm, really great questionthat I wasn't ready yet.
Speaker 1 (14:23):
Is anyone ever ready?
It's like having kids, likeyou're never actually ready for
that ever.
It just happens next year youfigure it out, but someone told
you weren't ready when youstarted this business, or what
was the context of thatstatement?
Speaker 2 (14:57):
That's a great point.
Speaker 1 (14:58):
I can't say for certain that anyone ever said to
me you're not ready.
I don't think anyone actuallyever said that to me, but that
was how I was hearing thefeedback that I was getting for
so long and ultimately, I guessthe only person who was saying
that to me was myself.
That's often one of those tiesthat come up as your inner
dialogue that you have to quitlistening to, but something
drives that right.
There's a lot.
We can unpack that, probablyover a few therapy sessions, to
be fair, but it's a good one tounderstand that if it came from
yourself, you know it's likewhat other narratives are out
there.
So one of the other questions Iasked is you know what?
Speaker 2 (15:26):
is the kind of current tie that you are afraid
to cut today.
It's another form of identityand there's a form of irony in
it, because I'm always thinkingabout identity with the
companies and the leaders andthe founders that I work with.
And yet part of the reason whyI know that it's so important
and I am energized by this workis because I've had to work very
(15:48):
hard at my own identity.
Again, I've notoriously beenquite good at shape-shifting and
I'm really good at that, andthere's a reason why.
It's because that's what myrole in corporate America called
for.
And yet being a founder isabout really showcasing what
(16:09):
your truth is and having thefreedom to do that because you
are your own boss.
Really embracing that has beentruly wonderful for me, because
the first thing I did as afounder was scramble to find a
boss and it's been wonderful torecognize that I truly am that
(16:29):
for myself now.
So having that freedom andknowing that truth for myself
that I lead myself, that's thetie that I need to embrace more
often.
Speaker 1 (16:42):
And it's one the self-identity of what you think
people think you should be, orwhat they think of you, versus
what you know you need to be andbe perceived and not care.
It's like it's in what youbelieve in yourself.
It's all wrapped up in that andand I and I think that's a hard
time for almost everyone to cutand move and continue to
monitor so good for you forrecognizing it and doing
(17:03):
something about it.
That's great.
If there was a question Ishould have asked you today and
I didn't what would thatquestion have been?
Speaker 2 (17:17):
How can?
Speaker 1 (17:18):
one cut a tie and still remain connected.
Speaker 2 (17:22):
How would you answer that?
Oh yes, language of cuttingties and think instead about how
to embrace from a distance andhow to respect from a distance?
I would venture to say that youknow, if you said something to
(17:44):
me, like maybe five years ago,about needing to cut things or
like remove, that probably wouldhave been very difficult and
emotional for me to do.
In reality, many of thesethings that have happened in my
life that could be perceived ascutting ties were actually it
involved truly embracing thatsituation or that person, which
(18:08):
is a paradox.
Sometimes it's not always apair of scissors, sometimes the
knot just loosens, and that's adynamic process that usually
involves more than one person.
Speaker 1 (18:22):
I like this.
Sometimes you got to quitpulling on the knot and just let
it work itself out or letsomebody else untie it.
Speaker 2 (18:29):
I get that.
Speaker 1 (18:34):
I'm not changing my brand now.
We're still going to cut thetie.
I like that.
Speaker 2 (18:36):
I'm not changing my brand now we're still going to
cut the tie.
I like it, I'm into it.
Speaker 1 (18:40):
Karina who should, by the way, thank you for spending
time with me today Take amoment Tell me who should get
ahold of you and how you wantthem to do that.
Speaker 2 (18:48):
Leaders, founders, people that need to build trust
rapidly and want to find aninnovative and modern way to
speak to human beings, andLinkedIn is a great way.
Myworkandsoulcom and I do taketext messages 858-345-6103.
Speaker 1 (19:13):
I used to do that.
I used to get my number out,then I got some random, random
stuff.
So I applaud you for takingthat.
One Down the road was like oh,I wish I wouldn't have done that
.
Let me show it.
Go LinkedIncom, slash n slashmy working soul.
Go check that out.
That's her personal profile.
Thank you so much for joiningme today.
I appreciate it.
Thank, that's her personalprofile.
Speaker 2 (19:32):
Thank you so much for joining me today.
Speaker 1 (19:33):
I appreciate it.
Thank you For those who've madeit here.
I appreciate you for listening,and if this was the first time
here, I hope it's the first ofmany.
And if you've been here before,you know what I always say go
cut a tie to whatever's holdingyou back.
But you got to define yoursuccess first, Otherwise you
don't really know what isholding you back from what it is
you want.
Thank,
Welcome to the Cut the Tie podcast.
Hello, I am your host, thomasHelfrich.
I'm on a mission to help youcut the tie to whatever it is
holding you back from success.
As I always say, you betterdefine that success yourself,
otherwise you don't know whatyou need to do to get there or
what tie to cut, for that matter.
And today I'm joined by Corrine.
Iscio Corrine, how are you?
Speaker 2 (00:21):
I'm fabulous, thank you.
Speaker 1 (00:26):
And Corrine, do you want to take a moment?
Speaker 2 (00:27):
to introduce yourself and what it is you do.
Certainly, my name is Corrineand I'm the founder of a company
called my Working Soul, andhere at my Working Soul, we
believe that talent is built,not found.
We specialize in hiring, but wearchitect that from the founder
(00:48):
, who is employee number one.
So if you're in a space whereyou need to build trust,
especially rapidly in a worksetting, we're the people to go
to.
Speaker 1 (00:55):
Interesting.
All right, it's a competitivespace, as many places are from
this type of consultative typeof business.
What's your differentiator?
Why do companies pick you ofconsultative?
Speaker 2 (01:06):
type of business.
What's your differentiator?
Why do companies pick you?
Yes, so in terms of it beingcompetitive, I wouldn't
characterize it that way.
When you have a creator mindsetand we definitely have a
creator mindset there's notreally such a thing as
competition.
There's opportunities tocollaborate.
There's a saying by the formerCEO of IBM the soft stuff is the
(01:27):
hard stuff, and there's morethan one approach to do
something, and everyone everyonethat's a human has different
ways of trusting as well.
So, first and foremost, I wouldsay, like we're not.
I wouldn't characterize it as acompetitive environment.
I think that a lot of peopleare trying to solve for this
problem that we're solving for,which is humans, especially in
(01:50):
the age of AI.
So I guess you could say thatone of our distinctions is our
emphasis on humanity, especiallyin a time period where we're
confronting such rapidtechnological innovation.
Speaker 1 (02:04):
Yeah, I think it's fair.
I mean it's fair so it'scompetitive for solving a
problem.
How you guys do it is notcompetitive, so you're different
in the idea that, how you'reapproaching it.
Is that a fair statement?
Speaker 2 (02:16):
Yes, it's finding an architecture for the soft stuff,
which is humans.
Speaker 1 (02:22):
We are.
You know, every time I don'twork out, I remember how soft I
actually am.
It's like squishy the journeyto you know, kind of that you're
going to be on or you've beenon here.
It starts with this idea ofsuccess.
Can you define success on yourown terms?
Speaker 2 (02:38):
Yes, success represents two of my top values,
which is truth and freedom.
Speaker 1 (02:47):
Success represents two of my top values, which is
truth and freedom.
Dive into that just a bit more.
So what is it about truth andfreedom?
In the context of success.
Give me an example too.
Speaker 2 (02:56):
There's many people who hear that word success and
they think about the wealth,material riches.
Think about the wealth materialriches, possibly recognition.
Personally, I think aboutimpact, and truth and freedom
(03:17):
are both subjective qualities,so I'm constantly renegotiating
with what those definitions areevery day.
It's that process and thatexperience of finding the truth
and having the freedom to decidehow you reach that truth.
That's what success is to me.
Speaker 1 (03:32):
In your own journey.
Talk about how you've gotten towhere you are and then what the
metaphoric tie that you've hadto cut to achieve that success
that success.
Speaker 2 (03:50):
Yes, the biggest leap of faith that I've taken has
been finding a way toconsciously migrate my former
identity as a high performercorporate leader to someone who
is redefining what it means towork with humans as a founder.
It's when people talk aboutperformance, especially from an
HR context, which is what I wasused to when I inhabited that
(04:12):
world performance was somethingso achievable for me.
I was really really terrific atwhat I call shape-shifting,
which is necessary when you'reworking with different types of
humans, is adapting to what theyneed or rather what they want.
And as a founder, it's such adifferent mentality and
(04:36):
perspective of asking what doesthe world need?
And there might be somecircumlocutions that you might
have to take in terms ofunderstanding how to message a
truth to someone, but when youexperience this type of freedom
in being able to really say thetruth about what's happening in
(05:00):
the world of work, I mean it's agame changer and that's what
leads to success.
So I've been so fortunate tokeep doing this ever since I
made that leap of faith and stopshape-shifting and instead
really embracing the fulltransformation of, let's say,
the truth about how work is notworking for most human beings.
Speaker 1 (05:23):
Yeah, how did you get started, like what was the
moment that launched you intoentrepreneurship?
Speaker 2 (05:31):
Both of my parents for sure.
Both of my parents areenterprising individuals.
They come from very wonderfulbackgrounds, different cultures.
My mother is Filipino, myfather is Japanese and German,
but also they are both Americans.
So from both of my parents Ifelt so blessed to be born in
(05:53):
the United States, to be anAmerican.
I recognize the privilege andthe freedom in being able to
build a company, especially forsomeone who looks, sounds and
talks like me, appreciation andsense of gratitude for the
(06:17):
United States as a country thatenables this way of thinking,
because part of what my WorkingSoul does is we work with many
global teams, internationalteams, particularly European,
and in building so many greatrelationships with people who
are not from the same place asme, I recognize what a blessing
it is to be able to lead andalso the ability to believe that
(06:39):
anything is possible.
That's such an American idealand I'm very proud of that.
So that's really where it comesfrom is being patriotic and
really appreciating and lovingmy family.
Speaker 1 (06:52):
Do you have a good story of one of your clients and
the impact it had on them, yourservices and your philosophy?
Speaker 2 (06:59):
Yes, absolutely so.
Recently I was working with achief information security
officer that was working in thehospitality industry and in that
type of role it's similar to arole like HR, for example, where
as soon as you begin, you needto build trust immediately.
(07:21):
You're not necessarily arevenue generating role in a
traditional sense.
You're highlighting risk.
Both of those times, nobody isthat thrilled to see you,
because you're not going to betalking about generating money.
You're going to be talkingabout potential risk and
avoiding risk, and the best casescenario is that you eliminate
(07:43):
a risk.
So I was working with thisgentleman let's call him Todd
and he was working across amatrix organization with 60
direct reports, many of whichwere not coming from the same
cultural background, and therewas a substantial portion of the
(08:07):
team that was not American.
So how do you build trustrapidly so you can actually
create change and avoidsomething like a reorg?
Change and avoid something likea reorg, because work isn't
working and the place that myWorking Soul starts is with that
leader and with their personalbrand and using their personal
brand as a tool to number one,understand who they are as a
(08:29):
leader, and that's easier saidthan done.
Understanding what your identityis.
It changes every day, but itparticularly changes when you're
entering a new organization andusing that identity to scale
trust across an organization,identifying LinkedIn as a tool
in which you can communicateacross boundaries, and
(08:52):
especially across culturalborders.
Across boundaries, andespecially across cultural
borders, and progressivelytaking that trust that you
create in telling your story andalso taking that trust from
building relationships withothers, asking keen and
insightful questions and usingthat to move into the hiring
moment.
And that's where my Working Soulhacks the hiring moment and
(09:15):
uses that hiring moment as adevelopmental opportunity, not
just for the leader that'shiring but for the entire team
that they're leading, because itcreates an inflection point in
which you get to say who am I asa leader, what does the team
need and how do we not justidentify that talent that's
(09:36):
going to make the big difference, but win and retain it?
And it's an alignment momentfor everyone else that's on the
team that might not be fullythere, because they are seeing
an example of what it means tobe successful and what the team
needs.
So it's that process ofconstantly aligning to be
successful in what the teamneeds.
So it's that process ofconstantly aligning and, as I
(09:57):
said earlier, the soft stuff isthe hard stuff.
So it's easier said than doneand it's that consistency with
the partner that's what myWorking Soul gave to Todd,
really meaningful for a largeorganization that's global and
again facing unprecedented risk,especially from the cyber
(10:18):
direction.
Speaker 1 (10:19):
Yeah, what do you draw inspiration?
Speaker 2 (10:24):
There's something like this is one.
I don't know if you can seerubber sole behind me, but the
Beatles are one of my favoriteartists.
I could wax poetic about why,but more broadly, it's music,
art, culture, way of life,learning about other people.
Um, that, that's really whatmotivates me and where I draw a
(10:46):
lot of inspiration from, becauseultimately, as human beings,
we're meant to create communityand share with one another, and
art and culture is definitelyone of my favorite venues to do
that.
Ultimately, as human beings,we're meant to create community
and share with one another, andart and culture is definitely
one of my favorite venues to dothat.
Speaker 1 (11:00):
If you could go back in your timeline at any point,
when would you go back?
What would you do differently?
Speaker 2 (11:10):
That's so interesting , because I personally don't
always believe in time travel.
I do believe in God, however.
I am a Christian, so I don'tnecessarily have that same sense
of regret that others mightfeel.
I truly, truly believe that Godputs things and people and
(11:33):
entities into my path for areason, and everything is a
learning opportunity there's.
I can't think of a single thingin my life that I didn't learn
something from.
So I would just say, you know,I don't regret anything.
You know, if I could possiblysay, like well, what could I
have, you know, maybe thought ofdifferently, that would have
(11:55):
changed my path, I mean, I can'treally think of anything.
But an outstanding lesson thatI have learned, however, is that
information is one thing,experience is another.
Perspective makes thedifference.
So that's something that's athat.
That's a learning that I havewon throughout my journey.
Speaker 1 (12:17):
Yeah, that's great.
I mean it's fantastic If youwere to recommend a book what's
the most must read book thatentrepreneurs should read?
Speaker 2 (12:29):
The Science of Getting Rich by Wallace D
Wattles.
Speaker 1 (12:32):
The Science of Getting Rich.
What was the one thing you took?
Speaker 2 (12:37):
I'm still taking away so much from it.
I'm reading a mastermind onLinkedIn on this book right now.
This is now my eighth timereading it and the biggest
takeaway is that there's so muchabundance in the universe.
That quote I said earlier aboutbeing of the creative mindset
(12:59):
and not the competitive mindsetthat is also from the Science of
Getting Rich.
It's a very slim book it's only100 pages and yet the insights
that one can take from it areamazing.
And if you are someone who wouldclassify yourself as risk
averse, if you're someone whomaybe is first to do something
(13:20):
like, maybe you're the first inyour family to go to college or
you're the first generationthat's here in this country,
it's a really amazing book toread because there's unconscious
programming that I havepersonally from different
interactions, like differentthings I had heard, and it took
me reading this book to find newsoftware to navigate the rest
(13:45):
of my life with.
So I would highly recommend it.
And the other reason is that Idon't know a single person that
would tell me that they don'thave time to get rich.
I don't know what would be moreimportant than that.
Speaker 1 (13:59):
People who say that usually are rich already in some
way or another.
What's the worst businessadvice you've ever received?
Speaker 2 (14:08):
The worst.
Oh, hmm, really great questionthat I wasn't ready yet.
Speaker 1 (14:23):
Is anyone ever ready?
It's like having kids, likeyou're never actually ready for
that ever.
It just happens next year youfigure it out, but someone told
you weren't ready when youstarted this business, or what
was the context of thatstatement?
Speaker 2 (14:57):
That's a great point.
Speaker 1 (14:58):
I can't say for certain that anyone ever said to
me you're not ready.
I don't think anyone actuallyever said that to me, but that
was how I was hearing thefeedback that I was getting for
so long and ultimately, I guessthe only person who was saying
that to me was myself.
That's often one of those tiesthat come up as your inner
dialogue that you have to quitlistening to, but something
drives that right.
There's a lot.
We can unpack that, probablyover a few therapy sessions, to
be fair, but it's a good one tounderstand that if it came from
yourself, you know it's likewhat other narratives are out
there.
So one of the other questions Iasked is you know what?
Speaker 2 (15:26):
is the kind of current tie that you are afraid
to cut today.
It's another form of identityand there's a form of irony in
it, because I'm always thinkingabout identity with the
companies and the leaders andthe founders that I work with.
And yet part of the reason whyI know that it's so important
and I am energized by this workis because I've had to work very
(15:48):
hard at my own identity.
Again, I've notoriously beenquite good at shape-shifting and
I'm really good at that, andthere's a reason why.
It's because that's what myrole in corporate America called
for.
And yet being a founder isabout really showcasing what
(16:09):
your truth is and having thefreedom to do that because you
are your own boss.
Really embracing that has beentruly wonderful for me, because
the first thing I did as afounder was scramble to find a
boss and it's been wonderful torecognize that I truly am that
(16:29):
for myself now.
So having that freedom andknowing that truth for myself
that I lead myself, that's thetie that I need to embrace more
often.
Speaker 1 (16:42):
And it's one the self-identity of what you think
people think you should be, orwhat they think of you, versus
what you know you need to be andbe perceived and not care.
It's like it's in what youbelieve in yourself.
It's all wrapped up in that andand I and I think that's a hard
time for almost everyone to cutand move and continue to
monitor so good for you forrecognizing it and doing
(17:03):
something about it.
That's great.
If there was a question Ishould have asked you today and
I didn't what would thatquestion have been?
Speaker 2 (17:17):
How can?
Speaker 1 (17:18):
one cut a tie and still remain connected.
Speaker 2 (17:22):
How would you answer that?
Oh yes, language of cuttingties and think instead about how
to embrace from a distance andhow to respect from a distance?
I would venture to say that youknow, if you said something to
(17:44):
me, like maybe five years ago,about needing to cut things or
like remove, that probably wouldhave been very difficult and
emotional for me to do.
In reality, many of thesethings that have happened in my
life that could be perceived ascutting ties were actually it
involved truly embracing thatsituation or that person, which
(18:08):
is a paradox.
Sometimes it's not always apair of scissors, sometimes the
knot just loosens, and that's adynamic process that usually
involves more than one person.
Speaker 1 (18:22):
I like this.
Sometimes you got to quitpulling on the knot and just let
it work itself out or letsomebody else untie it.
Speaker 2 (18:29):
I get that.
Speaker 1 (18:34):
I'm not changing my brand now.
We're still going to cut thetie.
I like that.
Speaker 2 (18:36):
I'm not changing my brand now we're still going to
cut the tie.
I like it, I'm into it.
Speaker 1 (18:40):
Karina who should, by the way, thank you for spending
time with me today Take amoment Tell me who should get
ahold of you and how you wantthem to do that.
Speaker 2 (18:48):
Leaders, founders, people that need to build trust
rapidly and want to find aninnovative and modern way to
speak to human beings, andLinkedIn is a great way.
Myworkandsoulcom and I do taketext messages 858-345-6103.
Speaker 1 (19:13):
I used to do that.
I used to get my number out,then I got some random, random
stuff.
So I applaud you for takingthat.
One Down the road was like oh,I wish I wouldn't have done that
.
Let me show it.
Go LinkedIncom, slash n slashmy working soul.
Go check that out.
That's her personal profile.
Thank you so much for joiningme today.
I appreciate it.
Thank, that's her personalprofile.
Speaker 2 (19:32):
Thank you so much for joining me today.
Speaker 1 (19:33):
I appreciate it.
Thank you For those who've madeit here.
I appreciate you for listening,and if this was the first time
here, I hope it's the first ofmany.
And if you've been here before,you know what I always say go
cut a tie to whatever's holdingyou back.
But you got to define yoursuccess first, Otherwise you
don't really know what isholding you back from what it is
you want.
Thank,
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