Cut The Tie Podcast with Nate Woodbury
What happens when you stop chasing vanity metrics and start answering the exact questions your future clients type into Google, YouTube, and ChatGPT? In this episode of Cut The Tie, Thomas Helfrich talks with Nate Woodbury, a YouTube strategist and longtime entrepreneur who helps experts turn niche answers into qualified inbound demand. Nate explains his Leaf Strategy, why most B2B creators need a focused channel with clear intent, and how generosity builds trust that converts.
About Nate Woodbury:
Nate is a YouTube lead-generation strategist and creator who has spent 16 years building systems that help coaches, speakers, consultants, and course creators turn videos into referral-quality leads. After early years in web design and SEO, he pivoted fully to YouTube and now teaches the Leaf Strategy through weekly webinars, his “Nate Woodbury” channel, and his new “Nate the Producer” channel.
In this episode, Thomas and Nate discuss:
• Cutting ties with tactics that don’t move revenue
Why Nate left beautiful-but-barren websites and even classic SEO to pursue YouTube content that converts.
• The Leaf Strategy for precise demand
How “leaves and branches” map real questions to videos that rank on Google, YouTube, and now show in ChatGPT results.
• Two paths on YouTube and why B2B must choose
Lead-gen focus versus ad-revenue entertainment, and how mixing them can stall both.
• Give away the playbook, win the client
Why teaching everything builds trust and surfaces paid help where execution gets hard.
• Founder discipline and scheduling
How blocking time, tracking inputs, and measuring the right metrics sustain output and health in the long game.
Key Takeaways:
• Strategy beats hustle
Pick a lane, define the audience’s questions, then publish with intention.
• Your best leads arrive warm
Helpful videos create trust, so sales calls feel like referrals.
• One channel, one promise
B2B creators grow faster when a channel has a single clear purpose and offer.
• Education filters and qualifies
A webinar or book preps buyers, saves time, and improves close rates.
• Consistency is a system
Calendar blocks, repeatable workflows, and clear metrics keep you shipping.
Connect with Nate Woodbury:
💼 LinkedIn: https://www.linkedin.com/in/nate-woodbury/
🌐 The Leaf Strategy Webinar: https://theleafstrategy.com/
▶️ YouTube – Nate Woodbury: https://www.youtube.com/@NateWoodbury
Connect with Thomas Helfrich:
🐦 Twitter: https://twitter.com/thelfrich
📘 Facebook Group: https://www.facebook.com/groups/cutthetie
💼 LinkedIn: https://www.linkedin.com/in/thelfrich/
🌐 Website: https://www.cutthetie.com
📧 Email: t@instantlyrelevant.com
🚀 Instantly Relevant: https://instantlyrelevant.com
Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_01 (00:00):
Welcome to the Cut the Tie Podcast.
Hello, I'm your host, ThomasHelfric, and I am on a mission
to help you cut the tie towhatever it is holding you back
from success.
And you gotta define thatsuccess yourself because if you
don't, you're chasing someoneelse's dream.
And today we have a prettysuccessful person on.
Nate Woodbury.
How are you doing, Nate?
Doing well.
I think you pronounce itWoodbury.
Right?
SPEAKER_00 (00:19):
Yeah, most of my most of my family calls Barry,
but uh I I say Berry.
It's from England, so that's howthey pronounced it.
I I lived over there for twoyears when I was a missionary.
Well, take a moment, introduceyourself.
SPEAKER_01 (00:32):
What did you do?
SPEAKER_00 (00:33):
Well, I um I'm Nate.
I I grew up in Utah.
Um I loved a mountain bike and Ilove entrepreneurship.
So I've been an entrepreneur mywhole life.
Um didn't know it when I wasyounger, but um started this
company 16 years ago and andjumped into the the web design
and internet marketing space,um, and really discovered uh
(00:57):
some unique approaches toleverage YouTube for lead
generation.
So that's what my companyfocuses on uh today and for the
last 10 years is is usingYouTube for lead generation.
Um and you know, the theinternet's changing and
evolving.
Um, there's a lot ofimprovements that have been made
to Google, and now Googleactually has a competitor in
(01:19):
ChatGPT.
Well, the strategy that I'vebeen using for the last decade
is just it's only gotten better.
Um, we're finding that ourYouTube videos are showing up in
Chat GPT results.
So yeah, it's a lot of fun.
I just I work with a lot ofcoaches, speakers, consultants,
uh course creators, and helpingthem really leverage their
(01:41):
expertise to generate referralquality leads all through this
magic tool of YouTube.
SPEAKER_01 (01:47):
You know, you and I talked a little bit offline uh
you know before you got on here.
And you you I learned so much.
So anybody listening, you shouldcry, you know, find time with
them.
Actually, I'll I've been doingthis lately in these shows.
This is for the ADHD or uh givesomeone a place to stalk so they
can be distracted while you talkduring this podcast.
Where should somebody stalk youduring during our conversation
here today?
SPEAKER_00 (02:08):
Well, my YouTube channel, you can find me at Nate
Woodbury, and I'll I'll share asecret.
I launched a brand new channelthis year called Nate the
Producer.
So you'll you'll find a lot ofuh answers and and secret
strategies there.
All right, you can't do thatwireless on the podcast.
SPEAKER_01 (02:22):
Just pause that idea.
You see how Nate try to pullpeople away from our show.
Oh no, no, actually you can't.
That's the whole point.
If they get to the over yourshow and they drop us, we're
good.
Uh but what I did learn in ourshort amount of time is kind of
like you know, the differentideas around YouTube.
And, you know, you're sellingfrom stage, you're producing
really good content.
If you can push really goodcontent and sell from stage, you
got to kind of get nice mix.
Uh and even I've done reflectivesome stuff back where I'm
(02:44):
looking forward to some of ourfuture conversations around
well, if I really would have aconversation around lead
generation, I got to get it offthis cut the tie brand because
we're talking about the journey.
I actually need to probably spinup a new channel and start a
whole very, very focused thingaround that piece.
So there is a strategy to itthat I've seen that you know a
lot of people just don't getthat how specific you probably
(03:04):
need to be and have a reallygood intention behind it and and
around topics.
Uh I don't you know I don'tnormally peel the onion back on
you know what our guests do asmuch because it's more about
your journey for the show.
But I do want you to maybe justtake a few moments to talk about
that because it is so relevantand such a time waster.
It's so valuable to hear to getthe advice that you that you're
going to share because that'swhat people do when they get on
(03:26):
YouTube.
They waste a lot of time.
So take take a few moments andjust talk about general
strategies, what you know,learn, and have at it.
SPEAKER_00 (03:33):
All right.
Well, the the real secret isthis there are people that are
going to Google YouTube and ChatGPT right now searching for you.
Except they don't search for youby name because they don't know
you exist.
What they're doing is they'retyping in questions, really
(03:53):
specific questions these days.
Well, you are the perfect personto answer those questions.
And so, what the leaf strategyis that I teach, I use a tree
analogy, and so I talk aboutleaves and branches.
The leaf strategy helps you honein on what questions your target
audience is asking, so it cantotally direct everything else
(04:15):
from there, what content youcreate and how you speak to
them.
And it's all about building arelationship.
It's not a cold marketingapproach where you're just
pushing ads in front of peopleand then promoting to those
people, but you're helping them.
They're finding you.
They see you as the hero youhaven't uh been pitching to them
(04:35):
so they don't feel like they'vebeen sold to.
And then um when they go to yourwebsite to get a lead magnet,
that's when they explore yourpromo videos.
They see your logo, they seeyour brand.
When you have a conversationwith these people, they they
trust you.
So it's like a referral qualitylead.
So um I do a one-hour webinar uhjust about every week where I
(04:57):
where I paint the whole picture.
I show lots of examples, and sothat webinar you can register
for at theleafstrategy.com.
SPEAKER_01 (05:06):
So I like that.
And and and but when you're onYouTube, you're just giving away
information, basically, like forthe business side.
Because you focus on businessmore B2B services.
Is that the ideal client for youguys?
SPEAKER_00 (05:18):
Well, for me, it's B2B, but I've got clients on
both sides.
So YouTube could be used for B2Band B2C.
SPEAKER_01 (05:23):
You see, okay.
Well, I absolutely so for youguys per per uh, you know,
specifically though, you justgive advice on doing YouTube on
B2B.
Like and then when someone kindof says, Oh, that's cool, then
you get in, you take themthrough a whole course.
Hey, do it yourself.
You know there's a productionchallenge, you know there's like
lots of nuance to it, and that'swhen they're gonna come find you
and they're like, mine, minesuck.
I'm doing it, but it doesn'tlook good.
(05:45):
And if somebody can solve itwithout it, great.
They give you views and everyonewins.
You know, whatever.
So I think that's where a lot ofpeople struggle, is you can
truly give away the keys to whatyou're doing.
Because anything you can giveaway that people can leverage
without help isn't valuable.
It's just it's just knowledge,right?
Like, so so you have to have aplay.
When you first started, though,you didn't realize that, did
you?
So you like you had to workthrough your own set of
(06:07):
challenges to discover that.
Maybe to start off your uh well,before we get into that part of
your journey, just how do youcurrently define success?
SPEAKER_00 (06:14):
Yeah, that's that's an interesting question.
Um it's it's evolved.
Um, it used to be based onfinancial numbers.
And so, you know, I grew up in ain a neighborhood where everyone
was an employee, and then onefamily moved in that was he was
a newly uh graduated dentist,and he was a really good guy.
(06:35):
Um, I loved his whole family.
Um, but he he became my scoutleader and he helped me become
an Eagle Scout.
Uh, just really admired the guy.
I loved his freedom.
I loved, I knew that he wasmaking more money than most
people in the neighborhood.
And so I set that as a goal formyself.
I want to be a dentist.
And and uh I pursued that.
(06:55):
I got a degree in human biology,but fortunately I I learned that
it was entrepreneurship that Iliked, not the medical side of
things.
But um, so for many, many yearsI had this goal of man, I want
to be a six-figure earner.
I want to be a six-figureearner.
Uh, once I get there, my lifewill be amazing.
And uh, you know, as you as youwear all the different hats of
(07:17):
business and start to grow andcreate systems and build a team,
and you know, I I got to a pointwhere it's like, okay, I've got
revenue that's you know,multiple six figures, but I
wouldn't call myself asix-figure earner.
I'm still, you know, payjack topayjack type of a thing here.
Like, how am I going to survive?
And it's um, I would say sevenfigures is kind of the new six
(07:38):
figures.
When I when I cross theseven-figure threshold, that's
business revenue, not my ownpaycheck.
That gave me enough likeflexibility.
It's like, all right, this is,you know, I I'm making uh I'm
making more money now.
I can I can give myself a decentpaycheck.
Um, but the fulfillment wasn'tthere.
Um, money is a great tool, butthat's it's not the end goal,
(08:00):
it's just a a tool to get there.
And of course, I I heard that.
I've been taught that so manytimes, it's a cliche thing.
Um, so I've I've looked back atat my career and I've made
different pivots because there'sways that I could have made a
lot more money sooner, but Iwasn't fulfilled in in how I was
(08:20):
doing it.
Um for example, when I when Ifirst launched my company 16
years ago, I offered a customwebsite design service, and I
was just designing tons and tonsof websites.
But um, well, I before I say theword but I need to say what
comes before it.
That my clients loved it.
(08:41):
My clients were happy.
I I think over the years wedesigned 600 websites and I and
they were happy, but I looked attheir websites and thought,
well, no one's visiting yourwebsite.
So what what good does it do tohave this beautiful website if
only your mom and and yourneighbor sees it, right?
So then I thought, well, let'sfigure out how to get their
(09:02):
websites ranked at the top of ofGoogle.
And I and I started launchingthat service, and that was
working.
Uh, and my clients were happy,but I wasn't because it's like,
well, they're not buyinganything.
Yeah, you've got this numberthat says you've got visitors to
your website, but they're notbuying anything.
So I'm like, we gotta we've gotto figure out this promo video
thing.
Put a promo video on your page,give them a call to action so
(09:24):
you're, you know, so they canschedule appointments or so they
can purchase something.
And and you know, so I would I Ilove getting results and helping
my clients like actuallysucceed.
That's what gives mefulfillment.
Well, that's that's uh just onemore tie-in to the YouTube side
of things.
That's when I discovered thatthese videos that we were
(09:45):
putting on a webpage to get themranked on the top of Google,
they were actually getting moretraffic on YouTube itself.
So I just pivoted my businessone more time to really focus on
YouTube.
And we stopped doing websitesaltogether because it was all
about getting my clients'results.
And and I love that.
And I also, one other pivot Imade is I I just get energized
(10:09):
when I work with people that arepurpose-driven.
So uh when I I I actually, thisis kind of a funny thing.
I I used to rank at the top ofGoogle for dentist website
design and accountant websitedesign.
I ranked at the top.
Um, but they they weren't reallyopen to my strategies.
(10:29):
They just wanted the prettybrochure website.
They didn't, they weren'tinterested in YouTube and those
things.
And I found that when I workedwith coaches or consultants or
course creators, uh professionalspeakers, they got it.
And so I just really enjoyedworking with them.
So and I could really help themget results.
I guess the uh anyway, just toshorten this this uh
(10:52):
explanation, I I made a lot ofpivots in my business to really
hone in on what brings mefulfillment.
And and now I look back and youknow, I've got I've got big
goals, uh, financial andotherwise, and I'm at a point
where, you know, if if my lifeended today, I'm pretty happy
(11:14):
with what I've accomplished, notbecause I've achieved some
benchmark or some finish line,but I I love the persistence or
the pursuit of of just growthand figuring out I've made tons
of mistakes, and it's throughthose mistakes that I've that
I've learned and grown.
And so I love the growth.
(11:35):
I'm I'm happy with it, you know,and I'm excited.
Like I just turned 47, so maybeI've got another 47 years on
this earth.
And if that's the case, it'slike, all right, let's see,
let's see what what success Ican have in terms of of growth
and fulfillment and and helpingother people.
SPEAKER_01 (11:52):
So I love the idea of the the the current you know
strategy you see with lots ofpivots.
What's going to be like thebiggest metaphoric tie though
you've had to cut?
The thing you had to stop orstart doing.
SPEAKER_00 (12:06):
You know, that's an interesting one.
I and I I knew that you weregonna ask a question like that,
and one um the the thought thatcomes to my mind, I don't know
if it matches perfectly, but itgoes back to the the
neighborhood that I grew up in.
Well, great neighborhood, greatpeople, uh mate had lots of good
(12:28):
childhood friends.
Um, but it was a mindset of ofan employee where um and there's
it's not that there's nothingthere's there's nothing wrong
with being an employee.
I just knew that that wasn't me,but I didn't know that because I
didn't know any different.
So when this this uh familymoved into our neighborhood and
(12:49):
he was a dentist, his name wasRob, I just saw, wow, he there
were things about his career andhis lifestyle and freedom of
time or control of things andhis finances.
I'm just like, there's somethingthere.
There's something that that Ithat I want.
I must be, I must need to be adentist to get there.
(13:11):
Well, as I was going to college,um, one of the biggest mindset
shifts I had was when I read thebook.
It was actually an audio bookseries that combined to the
books Rich Dead Poured Out andCashflow Quadrant.
That just really opened my myeyes to okay, there's a
difference between somebodybeing self-employed and a
(13:33):
business owner.
A business owner I thought wassomebody who carried around a
briefcase.
Um and so, you know, and thenuh, you know, I realized, okay,
yeah, I don't have to um go intodental school and take more of
these classes that are torture,um, like biochemistry or
pathophysiology and all this uhnonsense, not not nonsense, but
(13:55):
stuff that it was nonsense in mybrain because I couldn't I
couldn't piece that together andI got barely passing grades on
those classes.
But um yeah, now I there wasthis whole new world to explore.
And so um because I didn't get adegree in in business or
entrepreneurship or or anythinglike that, it was just a big
learning curve of experimenting.
(14:17):
I first learned sales andfigured out you know how that
works and um read another book,The E Myth Revisited, which um
that uh that book like reallymade sense in my brain.
That's how my brain thinks.
I'm very systems-oriented, andso to be taught that um through
(14:42):
that book was a was a big deal.
And it wasn't that I could uhimplement it and perfect it
easy, easily, but um I wouldimplement some things and come
back a year later and and listento the audiobook again.
And oh yeah, I forgot thesethings, but I I'm a couple steps
ahead, so let me implementthose.
So anyway, though there's allthose are a lot of the things
(15:04):
that that I would I wouldattribute to like having big
mindset shifts.
SPEAKER_01 (15:10):
Do you uh do you remember the the YouTube video
where you figured it out?
I don't think so.
Do you have like an aha moment,like, oh I thought that would
work, it did work, and now I'mgonna go repeat it for like
something else.
SPEAKER_00 (15:24):
Okay, I see what you're saying.
So well, when I first discoveredthe YouTube strategy, um I I
could see what could happen withit on a big scale.
Um, because yeah, I could Icould take this video.
One of my dentist clients wasone of the first ones.
We he was uh your atypicaldentist.
(15:46):
We made some videos on oralhealth care and whatnot, and his
videos were getting more viewson YouTube than his website,
which was ranking number one onGoogle.
So I we I had these individualsuccesses with with videos, and
I started even putting onretreats and teaching people,
look what you can do here.
I started coaching people on onhow you could leverage this, but
(16:08):
in my mind, I'm like, if if abusiness owner or some type of
expert went all in and andreally started creating a lot of
content, they could be thenumber one person in their
industry.
Um, and I believed this, but asI create as I tried to sell
that, or as I tried to create apackage to do that for somebody,
nobody would buy it.
I didn't have this track record.
(16:31):
So I reached out to a handful ofpeople that I thought, you know,
I I see what what businessthey've built, I see the impact
they're making.
What if I'd partner with them?
What if they're and and so I Imade that offer to them, hey,
I'll give you my service forfree.
This is where I'm gonna takethis, and we'll share the future
profits.
(16:51):
So two people took me up on thatoffer, and those channels were a
wild success.
They're a they're a wild successtoday.
Um, and and then maybe I meanthat was an aha moment for me of
just seeing like, I know thepotential here.
I can see this, no one else cansee it, but I can.
And then um, you know, down theroad, other people had the aha
(17:13):
was like, oh, Nate knew what hewas talking about.
Let's let's uh hey Nate, can wecan you do that for me?
Can you uh create a YouTubechannel like that for for my
business?
And and so that that's where itgot started.
That's it's crazy to think thatwas like 12 years ago now, um,
that I started both thosechannels.
But um yeah, it's been a it'sbeen a really fun journey.
SPEAKER_01 (17:36):
It's funny that just a side note, I have the all
these videos.
I've done this to my kids foryears since they're like four at
a sh at like Costco or whatever.
I put them in a shopping cartand I just push them.
I hold the camera and I'm like,no.
And it until they hit someone orsomething.
And a friend was like, like,this is like 15 years ago when I
started doing this, my daughter.
Like, she was like likeliterally like an infant.
(17:56):
And he was like, You shouldstart a YouTube channel and only
post that.
And I was like, who the hellwould watch that?
The other day at Costco, my15-year-old daughter with her
Chick-fil-A outfit on, I didthat and it got like a hundred
thousand views.
And I'm like, he was so right.
He was so right.
And it's like some people seestuff and you just dismiss it,
right?
(18:17):
Um and and what I'm getting tothere is kind of like, you know,
how not so much on you, Iusually ask how you made the
change, but how do you help someof your clients see the change?
I know this is a littledifferent path, but I think it's
more relevant to ourconversation.
So how do you get them to seethe change besides just this is
what we've always done?
Like, is there is there a methodto that, or like you know,
(18:39):
because that that's a hardbelief that I can do it.
SPEAKER_00 (18:42):
Yeah, that's an interesting question.
The um the challenge that thatI've had in my business is it
it's not easy to to see thepicture that I see.
And so I've I've tried for along time to to really educate
and explain things in adifferent way and and show
(19:04):
different, like, okay, well,look at this example.
Don't you want to get resultslike like this person?
Um, I've I've found education uhis really the key.
And so where I talk about uhAndroduce that webinar that I
do, that's been uh it's been areal game changer in that not
everyone that attends thewebinar becomes a client or
(19:26):
anything like that.
But I'm I'm um I just take anhour to explain.
Starting out, look, there's twodifferent paths to success on
YouTube.
You can go down this path, whichworks really well for lead
generation, or you can go downthis path that works really well
for ad revenue and getting viralviews, like you've talked about.
(19:47):
And so when they understand thatpiece, it's like there's two
different paths.
So you got to know which pathyou're on, otherwise you can
sabotage yourself by followingsome the wrong person's advice.
And then painting the picture oflook what happens when you
create this type of content,look what happens on Google,
look what happens now onChatGPT, and and giving them
(20:09):
clarity, then they can seethemselves as like, okay, I can
see how that would help mybusiness.
So people attending my webinar,some people will filter
themselves out and say, Yeah,this makes sense.
I get it, and it's not the rightfit for me, but now I have more
clarity on what is the right fitfor me.
Um, and so it it one, it savesme time from having
(20:31):
conversations with people thataren't a fit because they filter
themselves out.
Um, but on the other hand, thethe people that are a fit, it's
a night and day difference inthe conversations we have.
Um and whether it's the webinar,I have a book as well.
And some people will say, Yeah,I wanted to make sure I read
your book before our call.
I mean, that I'm flattered bythat.
(20:52):
That's an that's an honor.
Or if people have watched a lotof my YouTube videos and so they
have a good grasp of my mystrategy.
But one of those three ways,when they have real, when they
really have a vision of thestrategy, then we can really
talk seriously, like look attheir business, where are they
at?
What are their goals?
What are they trying toaccomplish?
(21:13):
And how likely is it that thisleaf strategy is going to help
them get there?
We can be realistic and look atproper expectations and say, do
we want to commit to this mucheffort, time, you know,
financial investment?
Um, that's that's really fun tobe able to get to that point.
And it's um yeah, it's it'sthrough that just the emphasis
(21:36):
on, hey, before we chat, I wantyou to learn the strategy first.
And I can give you anotherexample of that.
Back back when I started, Ifigured this out about a year
in.
So I was doing the the websitedesign, and you know, I had a I
had a five-minute video, Ibelieve, that I made.
And and back then I was reallybad at making videos, but all I
did was um I would I would docold reach outs.
(22:00):
Um, and I would just, you know,I at first I would call them and
try to pitch them my my webdesign service.
That doesn't work so well.
But then what I did is Irecorded this video explaining
how this new system I createdfor designing websites and how
affordable it was.
And so then when I would do acold call to somebody, I'd say,
(22:22):
Hey, I found you here.
This is who I am, and I createda video that explains what my
service is.
Can I send you the link to thevideo?
And people would always say yesto something like that.
Um, and then I would call themback later, hey, did you have a
chance to watch that video?
And those that had watched thevideo, we had a great
conversation.
It was uh a pretty coolapproach.
(22:44):
So that's that's kind of the thetakeaways that I've had there is
how can you how can you warmthem up?
How can you turn somebody that'scold into a warm lead, or how
can you strengthen thatrelationship?
And and true, it's worked reallywell.
SPEAKER_01 (22:59):
I I mean I think that's wonderful too.
It's uh you give the informationaway and knowing what to do.
I think the value just tosomeone who has a channel and
we've struggled with it, uh,because we've been podcast
podcast first focused, which isuh to me, is a very honestly
boring form of YouTube.
I just listen to interviews, Idon't typically watch two people
talk, but some people do likeit, and you have to, but it's
(23:19):
good when you mix the shorts,whatever else.
Having someone who knows astrategy, um you know, and like
I and I actually took away fromour first conversation, you
know, several weeks ago.
I said I thought, I actuallydon't have anything I sell, like
I don't have a product.
So we're on YouTube just being,and and that's great and all,
but that doesn't help me makemoney.
Uh it helps the you know theguests because they get
(23:40):
exposures and things, but itdoesn't help me like create
anything outside the podcastitself.
And and and it's Susan, I can'twait to catch up with you
because I've we have you know,we have a lead magnet to do a
45-minute lead generationassessment, and it looks like
you know, it's basically arepresentation of our um our
methodology just to see becauseit's usually in one of these
nine little boxes you have anissue.
(24:01):
And and and now it's like I wantto follow up with you.
Like, how do I take that?
What kind of channel would youdo?
You know, I went out and boughtlead generation done right.com.
Like I have a bunch of stuff setup that I think YouTube would be
a really good place to start.
Even have a radio show I'm gonnabe on where we're gonna go talk
about lead generation problemsand call it lead generation done
right radio, right?
And then I can, you know, thenthe podcast works.
(24:22):
Then I can bring people in realtime and say, what's your
problem?
And what are you doing?
We can go through each of thenine steps, and then you you
know, it's anyway.
That just by that oneconversation with you,
seriously, it that all happened.
Isn't that crazy?
And I'm like, damn, if I hiredthis guy full time, well what I
did.
Um that's how it works.
It well, seriously, and it'slike, you know, and at the same
time, I have another brand,right?
The sexy voice guy.
(24:42):
I'm like, how can I make thatmore viral?
So there's probably two projectswe could work on just for fun.
Like, how can we do one on adrevenue?
So anyway, all right.
Let's do let me let me changethe subject just a little bit.
I want to know what your currenttie in your business you need to
cut.
Well, what's the one you'reafraid to cut right now?
SPEAKER_00 (24:58):
What's the thing you're trying to be like, uh,
you know, that's that'sinteresting that you ask that
because um, you know, there'sseveral things that that I'm
struggling with.
One is is is food.
I've been I've been working outmore, I've got more muscle
built, I'm getting back intomountain biking shape, and I uh
it's like I start eating moreand start eating more junk.
(25:20):
The one the one thing that hasum the one thing that I'm
resisting the most, and andthat's scheduling stuff.
Um, and so what I did two daysago, uh, and it it made a world
of difference in my dayyesterday.
So two days ago, I I justcreated a list of all the things
(25:43):
that I want to do, uh, both inmy business and uh personally.
Like I'm working, I'm building apizza oven in my backyard.
Um and that's not gonna helpyour diet, just so you know,
because yeah, that won't turnout as many pieces as possible.
You get the cost per pizza.
Building the pizza oven isworking.
I'm building this massive thing,and I've become a funny by the
(26:04):
way.
SPEAKER_01 (26:05):
But you really it does not help the calories.
I'm okay.
Well, I gotta get the cost perpizza down, guys, we're gonna
have to make a few thousand ofthese.
SPEAKER_00 (26:11):
All right, so I I listed out everything that I
need to get done, and I'velearned that I I don't need to
like beat myself up if if I ifmy schedule changes along the
way.
But when I've you know,yesterday I didn't have anything
planned on my my uh calendar.
And and so typically, uh sowhere I'm at right now is my
(26:34):
filming house.
I live about eight minutes fromhere.
So this the this room is myoffice.
Well, if I leave home, I come towork ready to work right, but
I've I don't have anything on mycalendar, I don't have any
appointments or anything.
I just end up spending a lot oftime using doing YouTube, and
I'll I'll get work done, but um,I'll end up just uh I'm hungry
(26:59):
and I'll I'll order something onDoorDash, you know, whatever.
Um, but what I did, whatever,what uh happened instead
yesterday is because I had thislist of all the different things
that I want to do, and all thethings I'm all I'm excited
about, all of them just byputting them on my calendar.
All right, I'm gonna dedicatethis chunk of two hours to
explore this.
I'm gonna dedicate this twohours to this.
(27:21):
I ended up um working later thannormal yesterday because I was
having such great fun.
I was uh I've been reallygetting good at Chat GPT,
knowing how to use that tool toget great results.
And the the more uh the more Isay, well, hey, ask me some
questions so you can give me abetter response here.
And it's just such a good tool.
(27:42):
I created a a six email sequencethat I've been trying to hire
somebody to create for me forabout a year and a half, and and
I've jumped through hoops and wemade some progress, but
ultimately it's like it's gottabe easier than this.
So, in a matter of a few hoursuh having Chat GPT's help and
really fine-tuning it and andwhatnot, I I came away and I've
(28:05):
got this email sequence, and I'mlike, finally, I've got
something that I I confident in.
It's gonna accomplish my goals.
So anyway, that's um that's thethe biggest thing that that I
want to continue.
I want to, and and I did thesame for today.
Um and and by the way, I I wouldsay I ate perfectly yesterday as
(28:27):
well.
I because and I've got I've gotthe My FitnessPal app or
whatever, where if I track mycalories and I track it, it
makes such a difference.
Yeah, it's huge.
So yesterday I was productiveall day long.
I ate, I ate perfectly.
Um, and so anyway, that that'sthe that's the biggest thing
(28:48):
that I I need to cut is whenwhen you're an entrepreneur and
you have freedom of schedule,and I do, and I don't uh no one
else dictates uh my schedule atall.
I get to choose, well, that'sthe the drawback that I have is
like leaving it open when um ifI really want to accomplish the
goals, and that there's I needto schedule in time to to play
(29:10):
as well, mountain biking andtime with my kids and uh and
family and and stuff.
But that's that's the one thingthat I'm I'm hoping to stick to.
SPEAKER_01 (29:18):
Yeah I'll tell you so yeah, Alan Carr, I put some
in private chat for you though.
He he has a series of books,like they're they're you know,
quitting easy.
That's how I stopped drinking ina day.
I wasn't an alcoholic, I justthought I'd have a healthier
last 10 years of my life if Idid that.
You know, anyway, they have oneon eating, emotional eating
that's really good as well.
Uh and what it does is a factor,it rechanges the reassociates
(29:38):
the meaning you have with it.
And it there, there it's justlisten to it.
I've I would just tell you likeif it that will help.
The other thing that's helpedme, because I used to have the
same challenge.
Um, I stopped.
This is relevant to business,too.
I stopped focusing on the wrongmetric.
Uh, you're a big guy.
I'm a big guy.
I'm 6'2.
Used to be 6'3, I've shrank, but6'2, you know, I I've I've said
(29:59):
I'm Is going to stay the sameweight and only focus on muscle
mass.
So my only metric was musclemass and staying at the same
weight, but eating like 200grams of protein a day.
It's really hard to get 200grams of protein and not be
full, just put it that way.
And when I did that, I'm stilllike 227, 228, 226 range, right?
That depends how much water I'vehad.
(30:20):
But I am down three sizes and Ican do a lot more lifting a year
than I could 15 months ago.
So once I change the nature ofthe metric, 100%, you know, then
I've been down the path oflooking at men's hormones and so
we can take that offline.
But the point is, these are tiesI've cut.
Start with that book.
Cool.
Thank you.
Change the metric you you followbecause focusing on muscle mass
(30:41):
makes you feel so much morebetter manly anyway.
And you just and you're a bigdude.
Don't don't try to be a runawaymodel.
You know, don't in your headlike, I want to be one one day.
SPEAKER_00 (30:48):
It's not gonna happen.
That beard, oh, you good.
See, my my uh boys, they doNinja Warrior, and um my
12-year-old uh is just um he'she's moved to the top.
Like we're going to world finalsnext week, and he should he
should win it again, you know.
He's again, again.
Yeah.
Um that's legit.
(31:10):
I mean, that's a hard ass sportright there.
It's it's so fun to to watch andsupport him in that.
And I've got a desire to do itmyself.
I've I've gotten to the pointwhere I can do things like
monkey bars and not injure myshoulders.
Uh I I have to hurt myself.
I mean, just doing little littlebasic things.
Um I would injure my my shoulderpretty easily, and I couldn't,
(31:34):
you know, use my arm the rightway for a week.
So I just for a year, I decided,all right, I'm not gonna attempt
any ninja obstacles or anyanything like that.
I'm just gonna work onstrengthening my upper body
because I'd always mountainbiked, I had strong legs, and so
I just focused on onstrengthening my arms and uh I
(31:54):
waited a full year, but then I Iwent back and I can do monkey
bars and and stuff like that.
Now, it still is extremely hardbecause I'm I'm overweight and
I'm getting way too much weightto be able to do that at this
point, but um that's anotherdriver for me is I just want to
be able to do some of the funstuff that my my 12-year-old can
(32:16):
do.
SPEAKER_01 (32:17):
I used to be a like a nation ranked athlete, right,
in high school, college.
And I remember at 30, I waslike, I would I would have bet
money that we were in the park,and I was like, Oh, I can do
monkey bars.
And I fell.
I went on it and I fat ass, Ijust I like I was like, it was
the most embarrassing moment ofmy life.
My wife's like, you cannot domonkey bars.
And I'm like, holy shit, how outof shape have I gotten?
(32:38):
And and I can never do pull-upsgrowing up and just never did
them.
And my neighbors like, oh, I dothis thing called the Murph
barrier.
It's you know, it's a hundredpull-ups, 200 squats, 300
push-ups, and you wear a40-pound weight pack.
I'm like, excuse me?
Wow, and you're running wild.
And you and so it's a and I waslike, all right, I'm gonna learn
how to do a pull-up.
So I could do like six pull-upsnow.
A year ago I couldn't do apull-up, and I have an injury
(32:59):
once again.
But my point is, even later, Iwas 49, you can do these things,
you just gotta do it.
So I'm anyway.
Uh tell me something.
You know, just a littledifferent kind of show today,
which I I love it.
Um if you could go back anywherein your timeline though, and you
could change one thing, whenwould you go back and what would
you do differently?
SPEAKER_00 (33:20):
You know, it's interesting.
The first thing that comes to mymind is is as a dad, I I've
always felt um being a dad andbeing a parent is it's been a
high priority for me.
Um, but it's it's been alearning journey.
It's um, you know, no kids comewith an owner's manual.
(33:41):
And now that I've got uh myoldest is 19, I've got a
19-year-old, 17-year-old, and12.
And, you know, my my17-year-old, we've we've been
having some conflicts and he'sgoing through a rebellious
stage.
And so when I think about, youknow, if I could go back and
change something, I I don't havethe answer of what it would be
(34:03):
exactly, of what I would change,but I would want to go back and
like, how do I, how do Imaintain the the positive
relationship I had with with my17-year-old.
Um, you know, how how how couldI figure that out?
That's what I would want to tochange if I could.
And I I can't.
(34:24):
That's not a reality.
So I'm looking at it now oflike, all right, well, how how
can I be the best dad for himthat I can be right now?
You know, he doesn't want myadvice.
He doesn't um he doesn't wantmuch.
He's uh you know, without goinginto more detail on that, it's
how can I just let him know thatI've got his back?
(34:45):
How can I say go make yourdecisions?
SPEAKER_01 (34:48):
Yeah, it's um it's hard to do.
I mean, I'm with it.
I I don't mean to rupt you, justI'll be with it.
Just I I feel your pain on thisbecause uh I have a 13-year-old
that is definitely going downthat path of independence and
like you know, and and uh andI'm thinking, you know what?
Just try not to get arrested orhurt anyone or yourself.
How about it?
(35:10):
And like that is not gonna flywith my wife.
But I think by the way, ifyou're there and you've always
been there and you've been inthe the confident dad, meaning
like I have you, I'm firm, Idisagree, but I'm here for you,
they'll know that once they getout of the face.
(35:31):
You know, just don't punch themto do that.
SPEAKER_00 (35:33):
Yep.
SPEAKER_01 (35:34):
Don't remember that one.
Uh if there's a question Ishould ask you today, though,
and I didn't what was thatquestion and how would you
answer it?
SPEAKER_00 (35:44):
What would be the question and how would I answer
it?
Um Lee never asked me what myfavorite color was.
It's it's blue.
Is it this blue?
Is it cyanon?
Is it is it dark?
No, no, that's that's a prettygood shade of blue, yeah.
Um you could ask me also, uh,why do I like mountain biking so
much?
I don't know.
I live right by the mountains,and getting up in the mountains
(36:06):
is it's fun.
I love the fitness of it.
Um I uh I've I've always lovedthe uphill.
Well, the downhill is the funpart.
Downhill's like the rollercoaster.
But I love the I love it being areward for the work that I've
done to climb up the mountain.
Um so I don't, I just I justlove it getting up there.
(36:27):
I love challenging myself.
Because I've allowed myself togain weight in recent years.
I was looking, I just I went umtwo days ago and I look at
Strava and it says, Oh yeah, umlook, this one section here,
you've you've got your personalrecord.
And I'm like, ooh, is it thehill climb?
Like, let's go see.
It was on a flat stretch inbetween some trees, and I just
(36:48):
happened to do that sectionfaster.
But I I looked at the hill, I'mlike, okay, well, what about
this mile-long stretch where Iwas climbing up 750 feet?
And nope.
Uh I uh back in 21, I think itwas I had I was eight minutes
faster.
So I'm like, ugh.
SPEAKER_01 (37:07):
You're also four four years older.
So those things are you know,it's a combination.
Don't beat yourself up too bad.
You're putting in the time.
Uh uh once again, how shouldsomebody get a hold of you?
SPEAKER_00 (37:17):
Who should get a hold of you?
Well, if anything that that Italk about in terms of of
leveraging YouTube for leadgeneration, if if any listener
wants to learn more about that,um the the leaf strategy webinar
is is highly um recommended.
Um it people don't leave.
I mean, you're welcome to if youstart watching it and and it's
(37:40):
not uh what what you're signedup for, then feel free to leave.
But I notice when I look in thebeginning how many people there
are in attendance, and I get tothe end and that same number's
there, I'm like, this is prettyamazing.
So plan on it being about 55minutes to an hour, go to
theleafstrategy.com and I lookforward to seeing you there.
SPEAKER_01 (37:59):
I think I had started at one point and got
distracted.
This is pre-ADHD medicine sinceI've talked to you so I've
started doing ADHD medicinechanger of the world, let me
tell you right now.
Um, also a hunger suppressant.
Look into it.
So the uh amphetamines, whowould have known?
Nate, thanks for coming along,man.
That you're welcome.
Hey, listen, anyone who's madeat this point in the show, thank
(38:20):
you for paying attention,listening.
Check out uhtheleafstrategy.com.
Get out there, go cut a tie tosomething holding you back.
Uh and you know, get out there,define your success, what that's
gonna be for you.
Because once you have thatdefined, it becomes really clear
what's gonna hold you back fromit.
Welcome to the Cut the Tie Podcast.
Hello, I'm your host, ThomasHelfric, and I am on a mission
to help you cut the tie towhatever it is holding you back
from success.
And you gotta define thatsuccess yourself because if you
don't, you're chasing someoneelse's dream.
And today we have a prettysuccessful person on.
Nate Woodbury.
How are you doing, Nate?
Doing well.
I think you pronounce itWoodbury.
Right?
SPEAKER_00 (00:19):
Yeah, most of my most of my family calls Barry,
but uh I I say Berry.
It's from England, so that's howthey pronounced it.
I I lived over there for twoyears when I was a missionary.
Well, take a moment, introduceyourself.
SPEAKER_01 (00:32):
What did you do?
SPEAKER_00 (00:33):
Well, I um I'm Nate.
I I grew up in Utah.
Um I loved a mountain bike and Ilove entrepreneurship.
So I've been an entrepreneur mywhole life.
Um didn't know it when I wasyounger, but um started this
company 16 years ago and andjumped into the the web design
and internet marketing space,um, and really discovered uh
(00:57):
some unique approaches toleverage YouTube for lead
generation.
So that's what my companyfocuses on uh today and for the
last 10 years is is usingYouTube for lead generation.
Um and you know, the theinternet's changing and
evolving.
Um, there's a lot ofimprovements that have been made
to Google, and now Googleactually has a competitor in
(01:19):
ChatGPT.
Well, the strategy that I'vebeen using for the last decade
is just it's only gotten better.
Um, we're finding that ourYouTube videos are showing up in
Chat GPT results.
So yeah, it's a lot of fun.
I just I work with a lot ofcoaches, speakers, consultants,
uh course creators, and helpingthem really leverage their
(01:41):
expertise to generate referralquality leads all through this
magic tool of YouTube.
SPEAKER_01 (01:47):
You know, you and I talked a little bit offline uh
you know before you got on here.
And you you I learned so much.
So anybody listening, you shouldcry, you know, find time with
them.
Actually, I'll I've been doingthis lately in these shows.
This is for the ADHD or uh givesomeone a place to stalk so they
can be distracted while you talkduring this podcast.
Where should somebody stalk youduring during our conversation
here today?
SPEAKER_00 (02:08):
Well, my YouTube channel, you can find me at Nate
Woodbury, and I'll I'll share asecret.
I launched a brand new channelthis year called Nate the
Producer.
So you'll you'll find a lot ofuh answers and and secret
strategies there.
All right, you can't do thatwireless on the podcast.
SPEAKER_01 (02:22):
Just pause that idea.
You see how Nate try to pullpeople away from our show.
Oh no, no, actually you can't.
That's the whole point.
If they get to the over yourshow and they drop us, we're
good.
Uh but what I did learn in ourshort amount of time is kind of
like you know, the differentideas around YouTube.
And, you know, you're sellingfrom stage, you're producing
really good content.
If you can push really goodcontent and sell from stage, you
got to kind of get nice mix.
Uh and even I've done reflectivesome stuff back where I'm
(02:44):
looking forward to some of ourfuture conversations around
well, if I really would have aconversation around lead
generation, I got to get it offthis cut the tie brand because
we're talking about the journey.
I actually need to probably spinup a new channel and start a
whole very, very focused thingaround that piece.
So there is a strategy to itthat I've seen that you know a
lot of people just don't getthat how specific you probably
(03:04):
need to be and have a reallygood intention behind it and and
around topics.
Uh I don't you know I don'tnormally peel the onion back on
you know what our guests do asmuch because it's more about
your journey for the show.
But I do want you to maybe justtake a few moments to talk about
that because it is so relevantand such a time waster.
It's so valuable to hear to getthe advice that you that you're
going to share because that'swhat people do when they get on
(03:26):
YouTube.
They waste a lot of time.
So take take a few moments andjust talk about general
strategies, what you know,learn, and have at it.
SPEAKER_00 (03:33):
All right.
Well, the the real secret isthis there are people that are
going to Google YouTube and ChatGPT right now searching for you.
Except they don't search for youby name because they don't know
you exist.
What they're doing is they'retyping in questions, really
(03:53):
specific questions these days.
Well, you are the perfect personto answer those questions.
And so, what the leaf strategyis that I teach, I use a tree
analogy, and so I talk aboutleaves and branches.
The leaf strategy helps you honein on what questions your target
audience is asking, so it cantotally direct everything else
(04:15):
from there, what content youcreate and how you speak to
them.
And it's all about building arelationship.
It's not a cold marketingapproach where you're just
pushing ads in front of peopleand then promoting to those
people, but you're helping them.
They're finding you.
They see you as the hero youhaven't uh been pitching to them
(04:35):
so they don't feel like they'vebeen sold to.
And then um when they go to yourwebsite to get a lead magnet,
that's when they explore yourpromo videos.
They see your logo, they seeyour brand.
When you have a conversationwith these people, they they
trust you.
So it's like a referral qualitylead.
So um I do a one-hour webinar uhjust about every week where I
(04:57):
where I paint the whole picture.
I show lots of examples, and sothat webinar you can register
for at theleafstrategy.com.
SPEAKER_01 (05:06):
So I like that.
And and and but when you're onYouTube, you're just giving away
information, basically, like forthe business side.
Because you focus on businessmore B2B services.
Is that the ideal client for youguys?
SPEAKER_00 (05:18):
Well, for me, it's B2B, but I've got clients on
both sides.
So YouTube could be used for B2Band B2C.
SPEAKER_01 (05:23):
You see, okay.
Well, I absolutely so for youguys per per uh, you know,
specifically though, you justgive advice on doing YouTube on
B2B.
Like and then when someone kindof says, Oh, that's cool, then
you get in, you take themthrough a whole course.
Hey, do it yourself.
You know there's a productionchallenge, you know there's like
lots of nuance to it, and that'swhen they're gonna come find you
and they're like, mine, minesuck.
I'm doing it, but it doesn'tlook good.
(05:45):
And if somebody can solve itwithout it, great.
They give you views and everyonewins.
You know, whatever.
So I think that's where a lot ofpeople struggle, is you can
truly give away the keys to whatyou're doing.
Because anything you can giveaway that people can leverage
without help isn't valuable.
It's just it's just knowledge,right?
Like, so so you have to have aplay.
When you first started, though,you didn't realize that, did
you?
So you like you had to workthrough your own set of
(06:07):
challenges to discover that.
Maybe to start off your uh well,before we get into that part of
your journey, just how do youcurrently define success?
SPEAKER_00 (06:14):
Yeah, that's that's an interesting question.
Um it's it's evolved.
Um, it used to be based onfinancial numbers.
And so, you know, I grew up in ain a neighborhood where everyone
was an employee, and then onefamily moved in that was he was
a newly uh graduated dentist,and he was a really good guy.
(06:35):
Um, I loved his whole family.
Um, but he he became my scoutleader and he helped me become
an Eagle Scout.
Uh, just really admired the guy.
I loved his freedom.
I loved, I knew that he wasmaking more money than most
people in the neighborhood.
And so I set that as a goal formyself.
I want to be a dentist.
And and uh I pursued that.
(06:55):
I got a degree in human biology,but fortunately I I learned that
it was entrepreneurship that Iliked, not the medical side of
things.
But um, so for many, many yearsI had this goal of man, I want
to be a six-figure earner.
I want to be a six-figureearner.
Uh, once I get there, my lifewill be amazing.
And uh, you know, as you as youwear all the different hats of
(07:17):
business and start to grow andcreate systems and build a team,
and you know, I I got to a pointwhere it's like, okay, I've got
revenue that's you know,multiple six figures, but I
wouldn't call myself asix-figure earner.
I'm still, you know, payjack topayjack type of a thing here.
Like, how am I going to survive?
And it's um, I would say sevenfigures is kind of the new six
(07:38):
figures.
When I when I cross theseven-figure threshold, that's
business revenue, not my ownpaycheck.
That gave me enough likeflexibility.
It's like, all right, this is,you know, I I'm making uh I'm
making more money now.
I can I can give myself a decentpaycheck.
Um, but the fulfillment wasn'tthere.
Um, money is a great tool, butthat's it's not the end goal,
(08:00):
it's just a a tool to get there.
And of course, I I heard that.
I've been taught that so manytimes, it's a cliche thing.
Um, so I've I've looked back atat my career and I've made
different pivots because there'sways that I could have made a
lot more money sooner, but Iwasn't fulfilled in in how I was
(08:20):
doing it.
Um for example, when I when Ifirst launched my company 16
years ago, I offered a customwebsite design service, and I
was just designing tons and tonsof websites.
But um, well, I before I say theword but I need to say what
comes before it.
That my clients loved it.
(08:41):
My clients were happy.
I I think over the years wedesigned 600 websites and I and
they were happy, but I looked attheir websites and thought,
well, no one's visiting yourwebsite.
So what what good does it do tohave this beautiful website if
only your mom and and yourneighbor sees it, right?
So then I thought, well, let'sfigure out how to get their
(09:02):
websites ranked at the top of ofGoogle.
And I and I started launchingthat service, and that was
working.
Uh, and my clients were happy,but I wasn't because it's like,
well, they're not buyinganything.
Yeah, you've got this numberthat says you've got visitors to
your website, but they're notbuying anything.
So I'm like, we gotta we've gotto figure out this promo video
thing.
Put a promo video on your page,give them a call to action so
(09:24):
you're, you know, so they canschedule appointments or so they
can purchase something.
And and you know, so I would I Ilove getting results and helping
my clients like actuallysucceed.
That's what gives mefulfillment.
Well, that's that's uh just onemore tie-in to the YouTube side
of things.
That's when I discovered thatthese videos that we were
(09:45):
putting on a webpage to get themranked on the top of Google,
they were actually getting moretraffic on YouTube itself.
So I just pivoted my businessone more time to really focus on
YouTube.
And we stopped doing websitesaltogether because it was all
about getting my clients'results.
And and I love that.
And I also, one other pivot Imade is I I just get energized
(10:09):
when I work with people that arepurpose-driven.
So uh when I I I actually, thisis kind of a funny thing.
I I used to rank at the top ofGoogle for dentist website
design and accountant websitedesign.
I ranked at the top.
Um, but they they weren't reallyopen to my strategies.
(10:29):
They just wanted the prettybrochure website.
They didn't, they weren'tinterested in YouTube and those
things.
And I found that when I workedwith coaches or consultants or
course creators, uh professionalspeakers, they got it.
And so I just really enjoyedworking with them.
So and I could really help themget results.
I guess the uh anyway, just toshorten this this uh
(10:52):
explanation, I I made a lot ofpivots in my business to really
hone in on what brings mefulfillment.
And and now I look back and youknow, I've got I've got big
goals, uh, financial andotherwise, and I'm at a point
where, you know, if if my lifeended today, I'm pretty happy
(11:14):
with what I've accomplished, notbecause I've achieved some
benchmark or some finish line,but I I love the persistence or
the pursuit of of just growthand figuring out I've made tons
of mistakes, and it's throughthose mistakes that I've that
I've learned and grown.
And so I love the growth.
(11:35):
I'm I'm happy with it, you know,and I'm excited.
Like I just turned 47, so maybeI've got another 47 years on
this earth.
And if that's the case, it'slike, all right, let's see,
let's see what what success Ican have in terms of of growth
and fulfillment and and helpingother people.
SPEAKER_01 (11:52):
So I love the idea of the the the current you know
strategy you see with lots ofpivots.
What's going to be like thebiggest metaphoric tie though
you've had to cut?
The thing you had to stop orstart doing.
SPEAKER_00 (12:06):
You know, that's an interesting one.
I and I I knew that you weregonna ask a question like that,
and one um the the thought thatcomes to my mind, I don't know
if it matches perfectly, but itgoes back to the the
neighborhood that I grew up in.
Well, great neighborhood, greatpeople, uh mate had lots of good
(12:28):
childhood friends.
Um, but it was a mindset of ofan employee where um and there's
it's not that there's nothingthere's there's nothing wrong
with being an employee.
I just knew that that wasn't me,but I didn't know that because I
didn't know any different.
So when this this uh familymoved into our neighborhood and
(12:49):
he was a dentist, his name wasRob, I just saw, wow, he there
were things about his career andhis lifestyle and freedom of
time or control of things andhis finances.
I'm just like, there's somethingthere.
There's something that that Ithat I want.
I must be, I must need to be adentist to get there.
(13:11):
Well, as I was going to college,um, one of the biggest mindset
shifts I had was when I read thebook.
It was actually an audio bookseries that combined to the
books Rich Dead Poured Out andCashflow Quadrant.
That just really opened my myeyes to okay, there's a
difference between somebodybeing self-employed and a
(13:33):
business owner.
A business owner I thought wassomebody who carried around a
briefcase.
Um and so, you know, and thenuh, you know, I realized, okay,
yeah, I don't have to um go intodental school and take more of
these classes that are torture,um, like biochemistry or
pathophysiology and all this uhnonsense, not not nonsense, but
(13:55):
stuff that it was nonsense in mybrain because I couldn't I
couldn't piece that together andI got barely passing grades on
those classes.
But um yeah, now I there wasthis whole new world to explore.
And so um because I didn't get adegree in in business or
entrepreneurship or or anythinglike that, it was just a big
learning curve of experimenting.
(14:17):
I first learned sales andfigured out you know how that
works and um read another book,The E Myth Revisited, which um
that uh that book like reallymade sense in my brain.
That's how my brain thinks.
I'm very systems-oriented, andso to be taught that um through
(14:42):
that book was a was a big deal.
And it wasn't that I could uhimplement it and perfect it
easy, easily, but um I wouldimplement some things and come
back a year later and and listento the audiobook again.
And oh yeah, I forgot thesethings, but I I'm a couple steps
ahead, so let me implementthose.
So anyway, though there's allthose are a lot of the things
(15:04):
that that I would I wouldattribute to like having big
mindset shifts.
SPEAKER_01 (15:10):
Do you uh do you remember the the YouTube video
where you figured it out?
I don't think so.
Do you have like an aha moment,like, oh I thought that would
work, it did work, and now I'mgonna go repeat it for like
something else.
SPEAKER_00 (15:24):
Okay, I see what you're saying.
So well, when I first discoveredthe YouTube strategy, um I I
could see what could happen withit on a big scale.
Um, because yeah, I could Icould take this video.
One of my dentist clients wasone of the first ones.
We he was uh your atypicaldentist.
(15:46):
We made some videos on oralhealth care and whatnot, and his
videos were getting more viewson YouTube than his website,
which was ranking number one onGoogle.
So I we I had these individualsuccesses with with videos, and
I started even putting onretreats and teaching people,
look what you can do here.
I started coaching people on onhow you could leverage this, but
(16:08):
in my mind, I'm like, if if abusiness owner or some type of
expert went all in and andreally started creating a lot of
content, they could be thenumber one person in their
industry.
Um, and I believed this, but asI create as I tried to sell
that, or as I tried to create apackage to do that for somebody,
nobody would buy it.
I didn't have this track record.
(16:31):
So I reached out to a handful ofpeople that I thought, you know,
I I see what what businessthey've built, I see the impact
they're making.
What if I'd partner with them?
What if they're and and so I Imade that offer to them, hey,
I'll give you my service forfree.
This is where I'm gonna takethis, and we'll share the future
profits.
(16:51):
So two people took me up on thatoffer, and those channels were a
wild success.
They're a they're a wild successtoday.
Um, and and then maybe I meanthat was an aha moment for me of
just seeing like, I know thepotential here.
I can see this, no one else cansee it, but I can.
And then um, you know, down theroad, other people had the aha
(17:13):
was like, oh, Nate knew what hewas talking about.
Let's let's uh hey Nate, can wecan you do that for me?
Can you uh create a YouTubechannel like that for for my
business?
And and so that that's where itgot started.
That's it's crazy to think thatwas like 12 years ago now, um,
that I started both thosechannels.
But um yeah, it's been a it'sbeen a really fun journey.
SPEAKER_01 (17:36):
It's funny that just a side note, I have the all
these videos.
I've done this to my kids foryears since they're like four at
a sh at like Costco or whatever.
I put them in a shopping cartand I just push them.
I hold the camera and I'm like,no.
And it until they hit someone orsomething.
And a friend was like, like,this is like 15 years ago when I
started doing this, my daughter.
Like, she was like likeliterally like an infant.
(17:56):
And he was like, You shouldstart a YouTube channel and only
post that.
And I was like, who the hellwould watch that?
The other day at Costco, my15-year-old daughter with her
Chick-fil-A outfit on, I didthat and it got like a hundred
thousand views.
And I'm like, he was so right.
He was so right.
And it's like some people seestuff and you just dismiss it,
right?
(18:17):
Um and and what I'm getting tothere is kind of like, you know,
how not so much on you, Iusually ask how you made the
change, but how do you help someof your clients see the change?
I know this is a littledifferent path, but I think it's
more relevant to ourconversation.
So how do you get them to seethe change besides just this is
what we've always done?
Like, is there is there a methodto that, or like you know,
(18:39):
because that that's a hardbelief that I can do it.
SPEAKER_00 (18:42):
Yeah, that's an interesting question.
The um the challenge that thatI've had in my business is it
it's not easy to to see thepicture that I see.
And so I've I've tried for along time to to really educate
and explain things in adifferent way and and show
(19:04):
different, like, okay, well,look at this example.
Don't you want to get resultslike like this person?
Um, I've I've found education uhis really the key.
And so where I talk about uhAndroduce that webinar that I
do, that's been uh it's been areal game changer in that not
everyone that attends thewebinar becomes a client or
(19:26):
anything like that.
But I'm I'm um I just take anhour to explain.
Starting out, look, there's twodifferent paths to success on
YouTube.
You can go down this path, whichworks really well for lead
generation, or you can go downthis path that works really well
for ad revenue and getting viralviews, like you've talked about.
(19:47):
And so when they understand thatpiece, it's like there's two
different paths.
So you got to know which pathyou're on, otherwise you can
sabotage yourself by followingsome the wrong person's advice.
And then painting the picture oflook what happens when you
create this type of content,look what happens on Google,
look what happens now onChatGPT, and and giving them
(20:09):
clarity, then they can seethemselves as like, okay, I can
see how that would help mybusiness.
So people attending my webinar,some people will filter
themselves out and say, Yeah,this makes sense.
I get it, and it's not the rightfit for me, but now I have more
clarity on what is the right fitfor me.
Um, and so it it one, it savesme time from having
(20:31):
conversations with people thataren't a fit because they filter
themselves out.
Um, but on the other hand, thethe people that are a fit, it's
a night and day difference inthe conversations we have.
Um and whether it's the webinar,I have a book as well.
And some people will say, Yeah,I wanted to make sure I read
your book before our call.
I mean, that I'm flattered bythat.
(20:52):
That's an that's an honor.
Or if people have watched a lotof my YouTube videos and so they
have a good grasp of my mystrategy.
But one of those three ways,when they have real, when they
really have a vision of thestrategy, then we can really
talk seriously, like look attheir business, where are they
at?
What are their goals?
What are they trying toaccomplish?
(21:13):
And how likely is it that thisleaf strategy is going to help
them get there?
We can be realistic and look atproper expectations and say, do
we want to commit to this mucheffort, time, you know,
financial investment?
Um, that's that's really fun tobe able to get to that point.
And it's um yeah, it's it'sthrough that just the emphasis
(21:36):
on, hey, before we chat, I wantyou to learn the strategy first.
And I can give you anotherexample of that.
Back back when I started, Ifigured this out about a year
in.
So I was doing the the websitedesign, and you know, I had a I
had a five-minute video, Ibelieve, that I made.
And and back then I was reallybad at making videos, but all I
did was um I would I would docold reach outs.
(22:00):
Um, and I would just, you know,I at first I would call them and
try to pitch them my my webdesign service.
That doesn't work so well.
But then what I did is Irecorded this video explaining
how this new system I createdfor designing websites and how
affordable it was.
And so then when I would do acold call to somebody, I'd say,
(22:22):
Hey, I found you here.
This is who I am, and I createda video that explains what my
service is.
Can I send you the link to thevideo?
And people would always say yesto something like that.
Um, and then I would call themback later, hey, did you have a
chance to watch that video?
And those that had watched thevideo, we had a great
conversation.
It was uh a pretty coolapproach.
(22:44):
So that's that's kind of the thetakeaways that I've had there is
how can you how can you warmthem up?
How can you turn somebody that'scold into a warm lead, or how
can you strengthen thatrelationship?
And and true, it's worked reallywell.
SPEAKER_01 (22:59):
I I mean I think that's wonderful too.
It's uh you give the informationaway and knowing what to do.
I think the value just tosomeone who has a channel and
we've struggled with it, uh,because we've been podcast
podcast first focused, which isuh to me, is a very honestly
boring form of YouTube.
I just listen to interviews, Idon't typically watch two people
talk, but some people do likeit, and you have to, but it's
(23:19):
good when you mix the shorts,whatever else.
Having someone who knows astrategy, um you know, and like
I and I actually took away fromour first conversation, you
know, several weeks ago.
I said I thought, I actuallydon't have anything I sell, like
I don't have a product.
So we're on YouTube just being,and and that's great and all,
but that doesn't help me makemoney.
Uh it helps the you know theguests because they get
(23:40):
exposures and things, but itdoesn't help me like create
anything outside the podcastitself.
And and and it's Susan, I can'twait to catch up with you
because I've we have you know,we have a lead magnet to do a
45-minute lead generationassessment, and it looks like
you know, it's basically arepresentation of our um our
methodology just to see becauseit's usually in one of these
nine little boxes you have anissue.
(24:01):
And and and now it's like I wantto follow up with you.
Like, how do I take that?
What kind of channel would youdo?
You know, I went out and boughtlead generation done right.com.
Like I have a bunch of stuff setup that I think YouTube would be
a really good place to start.
Even have a radio show I'm gonnabe on where we're gonna go talk
about lead generation problemsand call it lead generation done
right radio, right?
And then I can, you know, thenthe podcast works.
(24:22):
Then I can bring people in realtime and say, what's your
problem?
And what are you doing?
We can go through each of thenine steps, and then you you
know, it's anyway.
That just by that oneconversation with you,
seriously, it that all happened.
Isn't that crazy?
And I'm like, damn, if I hiredthis guy full time, well what I
did.
Um that's how it works.
It well, seriously, and it'slike, you know, and at the same
time, I have another brand,right?
The sexy voice guy.
(24:42):
I'm like, how can I make thatmore viral?
So there's probably two projectswe could work on just for fun.
Like, how can we do one on adrevenue?
So anyway, all right.
Let's do let me let me changethe subject just a little bit.
I want to know what your currenttie in your business you need to
cut.
Well, what's the one you'reafraid to cut right now?
SPEAKER_00 (24:58):
What's the thing you're trying to be like, uh,
you know, that's that'sinteresting that you ask that
because um, you know, there'sseveral things that that I'm
struggling with.
One is is is food.
I've been I've been working outmore, I've got more muscle
built, I'm getting back intomountain biking shape, and I uh
it's like I start eating moreand start eating more junk.
(25:20):
The one the one thing that hasum the one thing that I'm
resisting the most, and andthat's scheduling stuff.
Um, and so what I did two daysago, uh, and it it made a world
of difference in my dayyesterday.
So two days ago, I I justcreated a list of all the things
(25:43):
that I want to do, uh, both inmy business and uh personally.
Like I'm working, I'm building apizza oven in my backyard.
Um and that's not gonna helpyour diet, just so you know,
because yeah, that won't turnout as many pieces as possible.
You get the cost per pizza.
Building the pizza oven isworking.
I'm building this massive thing,and I've become a funny by the
(26:04):
way.
SPEAKER_01 (26:05):
But you really it does not help the calories.
I'm okay.
Well, I gotta get the cost perpizza down, guys, we're gonna
have to make a few thousand ofthese.
SPEAKER_00 (26:11):
All right, so I I listed out everything that I
need to get done, and I'velearned that I I don't need to
like beat myself up if if I ifmy schedule changes along the
way.
But when I've you know,yesterday I didn't have anything
planned on my my uh calendar.
And and so typically, uh sowhere I'm at right now is my
(26:34):
filming house.
I live about eight minutes fromhere.
So this the this room is myoffice.
Well, if I leave home, I come towork ready to work right, but
I've I don't have anything on mycalendar, I don't have any
appointments or anything.
I just end up spending a lot oftime using doing YouTube, and
I'll I'll get work done, but um,I'll end up just uh I'm hungry
(26:59):
and I'll I'll order something onDoorDash, you know, whatever.
Um, but what I did, whatever,what uh happened instead
yesterday is because I had thislist of all the different things
that I want to do, and all thethings I'm all I'm excited
about, all of them just byputting them on my calendar.
All right, I'm gonna dedicatethis chunk of two hours to
explore this.
I'm gonna dedicate this twohours to this.
(27:21):
I ended up um working later thannormal yesterday because I was
having such great fun.
I was uh I've been reallygetting good at Chat GPT,
knowing how to use that tool toget great results.
And the the more uh the more Isay, well, hey, ask me some
questions so you can give me abetter response here.
And it's just such a good tool.
(27:42):
I created a a six email sequencethat I've been trying to hire
somebody to create for me forabout a year and a half, and and
I've jumped through hoops and wemade some progress, but
ultimately it's like it's gottabe easier than this.
So, in a matter of a few hoursuh having Chat GPT's help and
really fine-tuning it and andwhatnot, I I came away and I've
(28:05):
got this email sequence, and I'mlike, finally, I've got
something that I I confident in.
It's gonna accomplish my goals.
So anyway, that's um that's thethe biggest thing that that I
want to continue.
I want to, and and I did thesame for today.
Um and and by the way, I I wouldsay I ate perfectly yesterday as
(28:27):
well.
I because and I've got I've gotthe My FitnessPal app or
whatever, where if I track mycalories and I track it, it
makes such a difference.
Yeah, it's huge.
So yesterday I was productiveall day long.
I ate, I ate perfectly.
Um, and so anyway, that that'sthe that's the biggest thing
(28:48):
that I I need to cut is whenwhen you're an entrepreneur and
you have freedom of schedule,and I do, and I don't uh no one
else dictates uh my schedule atall.
I get to choose, well, that'sthe the drawback that I have is
like leaving it open when um ifI really want to accomplish the
goals, and that there's I needto schedule in time to to play
(29:10):
as well, mountain biking andtime with my kids and uh and
family and and stuff.
But that's that's the one thingthat I'm I'm hoping to stick to.
SPEAKER_01 (29:18):
Yeah I'll tell you so yeah, Alan Carr, I put some
in private chat for you though.
He he has a series of books,like they're they're you know,
quitting easy.
That's how I stopped drinking ina day.
I wasn't an alcoholic, I justthought I'd have a healthier
last 10 years of my life if Idid that.
You know, anyway, they have oneon eating, emotional eating
that's really good as well.
Uh and what it does is a factor,it rechanges the reassociates
(29:38):
the meaning you have with it.
And it there, there it's justlisten to it.
I've I would just tell you likeif it that will help.
The other thing that's helpedme, because I used to have the
same challenge.
Um, I stopped.
This is relevant to business,too.
I stopped focusing on the wrongmetric.
Uh, you're a big guy.
I'm a big guy.
I'm 6'2.
Used to be 6'3, I've shrank, but6'2, you know, I I've I've said
(29:59):
I'm Is going to stay the sameweight and only focus on muscle
mass.
So my only metric was musclemass and staying at the same
weight, but eating like 200grams of protein a day.
It's really hard to get 200grams of protein and not be
full, just put it that way.
And when I did that, I'm stilllike 227, 228, 226 range, right?
That depends how much water I'vehad.
(30:20):
But I am down three sizes and Ican do a lot more lifting a year
than I could 15 months ago.
So once I change the nature ofthe metric, 100%, you know, then
I've been down the path oflooking at men's hormones and so
we can take that offline.
But the point is, these are tiesI've cut.
Start with that book.
Cool.
Thank you.
Change the metric you you followbecause focusing on muscle mass
(30:41):
makes you feel so much morebetter manly anyway.
And you just and you're a bigdude.
Don't don't try to be a runawaymodel.
You know, don't in your headlike, I want to be one one day.
SPEAKER_00 (30:48):
It's not gonna happen.
That beard, oh, you good.
See, my my uh boys, they doNinja Warrior, and um my
12-year-old uh is just um he'she's moved to the top.
Like we're going to world finalsnext week, and he should he
should win it again, you know.
He's again, again.
Yeah.
Um that's legit.
(31:10):
I mean, that's a hard ass sportright there.
It's it's so fun to to watch andsupport him in that.
And I've got a desire to do itmyself.
I've I've gotten to the pointwhere I can do things like
monkey bars and not injure myshoulders.
Uh I I have to hurt myself.
I mean, just doing little littlebasic things.
Um I would injure my my shoulderpretty easily, and I couldn't,
(31:34):
you know, use my arm the rightway for a week.
So I just for a year, I decided,all right, I'm not gonna attempt
any ninja obstacles or anyanything like that.
I'm just gonna work onstrengthening my upper body
because I'd always mountainbiked, I had strong legs, and so
I just focused on onstrengthening my arms and uh I
(31:54):
waited a full year, but then I Iwent back and I can do monkey
bars and and stuff like that.
Now, it still is extremely hardbecause I'm I'm overweight and
I'm getting way too much weightto be able to do that at this
point, but um that's anotherdriver for me is I just want to
be able to do some of the funstuff that my my 12-year-old can
(32:16):
do.
SPEAKER_01 (32:17):
I used to be a like a nation ranked athlete, right,
in high school, college.
And I remember at 30, I waslike, I would I would have bet
money that we were in the park,and I was like, Oh, I can do
monkey bars.
And I fell.
I went on it and I fat ass, Ijust I like I was like, it was
the most embarrassing moment ofmy life.
My wife's like, you cannot domonkey bars.
And I'm like, holy shit, how outof shape have I gotten?
(32:38):
And and I can never do pull-upsgrowing up and just never did
them.
And my neighbors like, oh, I dothis thing called the Murph
barrier.
It's you know, it's a hundredpull-ups, 200 squats, 300
push-ups, and you wear a40-pound weight pack.
I'm like, excuse me?
Wow, and you're running wild.
And you and so it's a and I waslike, all right, I'm gonna learn
how to do a pull-up.
So I could do like six pull-upsnow.
A year ago I couldn't do apull-up, and I have an injury
(32:59):
once again.
But my point is, even later, Iwas 49, you can do these things,
you just gotta do it.
So I'm anyway.
Uh tell me something.
You know, just a littledifferent kind of show today,
which I I love it.
Um if you could go back anywherein your timeline though, and you
could change one thing, whenwould you go back and what would
you do differently?
SPEAKER_00 (33:20):
You know, it's interesting.
The first thing that comes to mymind is is as a dad, I I've
always felt um being a dad andbeing a parent is it's been a
high priority for me.
Um, but it's it's been alearning journey.
It's um, you know, no kids comewith an owner's manual.
(33:41):
And now that I've got uh myoldest is 19, I've got a
19-year-old, 17-year-old, and12.
And, you know, my my17-year-old, we've we've been
having some conflicts and he'sgoing through a rebellious
stage.
And so when I think about, youknow, if I could go back and
change something, I I don't havethe answer of what it would be
(34:03):
exactly, of what I would change,but I would want to go back and
like, how do I, how do Imaintain the the positive
relationship I had with with my17-year-old.
Um, you know, how how how couldI figure that out?
That's what I would want to tochange if I could.
And I I can't.
(34:24):
That's not a reality.
So I'm looking at it now oflike, all right, well, how how
can I be the best dad for himthat I can be right now?
You know, he doesn't want myadvice.
He doesn't um he doesn't wantmuch.
He's uh you know, without goinginto more detail on that, it's
how can I just let him know thatI've got his back?
(34:45):
How can I say go make yourdecisions?
SPEAKER_01 (34:48):
Yeah, it's um it's hard to do.
I mean, I'm with it.
I I don't mean to rupt you, justI'll be with it.
Just I I feel your pain on thisbecause uh I have a 13-year-old
that is definitely going downthat path of independence and
like you know, and and uh andI'm thinking, you know what?
Just try not to get arrested orhurt anyone or yourself.
How about it?
(35:10):
And like that is not gonna flywith my wife.
But I think by the way, ifyou're there and you've always
been there and you've been inthe the confident dad, meaning
like I have you, I'm firm, Idisagree, but I'm here for you,
they'll know that once they getout of the face.
(35:31):
You know, just don't punch themto do that.
SPEAKER_00 (35:33):
Yep.
SPEAKER_01 (35:34):
Don't remember that one.
Uh if there's a question Ishould ask you today, though,
and I didn't what was thatquestion and how would you
answer it?
SPEAKER_00 (35:44):
What would be the question and how would I answer
it?
Um Lee never asked me what myfavorite color was.
It's it's blue.
Is it this blue?
Is it cyanon?
Is it is it dark?
No, no, that's that's a prettygood shade of blue, yeah.
Um you could ask me also, uh,why do I like mountain biking so
much?
I don't know.
I live right by the mountains,and getting up in the mountains
(36:06):
is it's fun.
I love the fitness of it.
Um I uh I've I've always lovedthe uphill.
Well, the downhill is the funpart.
Downhill's like the rollercoaster.
But I love the I love it being areward for the work that I've
done to climb up the mountain.
Um so I don't, I just I justlove it getting up there.
(36:27):
I love challenging myself.
Because I've allowed myself togain weight in recent years.
I was looking, I just I went umtwo days ago and I look at
Strava and it says, Oh yeah, umlook, this one section here,
you've you've got your personalrecord.
And I'm like, ooh, is it thehill climb?
Like, let's go see.
It was on a flat stretch inbetween some trees, and I just
(36:48):
happened to do that sectionfaster.
But I I looked at the hill, I'mlike, okay, well, what about
this mile-long stretch where Iwas climbing up 750 feet?
And nope.
Uh I uh back in 21, I think itwas I had I was eight minutes
faster.
So I'm like, ugh.
SPEAKER_01 (37:07):
You're also four four years older.
So those things are you know,it's a combination.
Don't beat yourself up too bad.
You're putting in the time.
Uh uh once again, how shouldsomebody get a hold of you?
SPEAKER_00 (37:17):
Who should get a hold of you?
Well, if anything that that Italk about in terms of of
leveraging YouTube for leadgeneration, if if any listener
wants to learn more about that,um the the leaf strategy webinar
is is highly um recommended.
Um it people don't leave.
I mean, you're welcome to if youstart watching it and and it's
(37:40):
not uh what what you're signedup for, then feel free to leave.
But I notice when I look in thebeginning how many people there
are in attendance, and I get tothe end and that same number's
there, I'm like, this is prettyamazing.
So plan on it being about 55minutes to an hour, go to
theleafstrategy.com and I lookforward to seeing you there.
SPEAKER_01 (37:59):
I think I had started at one point and got
distracted.
This is pre-ADHD medicine sinceI've talked to you so I've
started doing ADHD medicinechanger of the world, let me
tell you right now.
Um, also a hunger suppressant.
Look into it.
So the uh amphetamines, whowould have known?
Nate, thanks for coming along,man.
That you're welcome.
Hey, listen, anyone who's madeat this point in the show, thank
(38:20):
you for paying attention,listening.
Check out uhtheleafstrategy.com.
Get out there, go cut a tie tosomething holding you back.
Uh and you know, get out there,define your success, what that's
gonna be for you.
Because once you have thatdefined, it becomes really clear
what's gonna hold you back fromit.
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