What if success isn’t about the grind, the title, or the next promotion — but about waking up each morning and owning your time, energy, and relationships? In this episode of Cut The Tie, host Thomas Helfrich sits down with Carlos Ponce, a veteran sales and communications leader turned entrepreneur who now runs a family-owned podcast production company called People Bound.
Carlos spent years inside a fast-growing tech company, where he built a global live-video series long before it became mainstream. But after more than a decade inside corporate, he realized he had neglected the entrepreneurial itch he inherited from his father. At fifty, he made the leap — and hasn’t looked back.
About Carlos Ponce
Carlos Ponce is the co-founder and Managing Partner of People Bound, a boutique, family-run podcast production company serving tech and B2B organizations. Based between Tucson, Arizona, and Mexico, Carlos leads a creative team that focuses on the power of real conversations — not mass automation — to help companies build meaningful content.
With more than twenty years in sales, marketing, internal communications, and teaching, Carlos brings a rare combination of strategic thinking, storytelling, and cultural fluency. He is also a lifelong cartoonist and illustrator, adding a creative edge to the work he does for clients around the world.
In This Episode, Thomas and Carlos Discuss:
- Leaving corporate after twelve years — and why timing matters
He shares the emotional and practical considerations behind walking away from a stable job at fifty. - The painful mistake of relying on one major client
Carlos tells the story of losing twenty thousand dollars a month overnight after a client’s leadership change — and the drastic impact it had on his business and mindset. - Why you should never hire based on emotion
A candid look at hiring people close to him, why it backfired, and how he rebuilt his approach. - Running a business that stays small by design
Why People Bound intentionally avoids scaling into a large agency and focuses instead on meaningful, relationship-driven work.
Key Takeaways:
- Curiosity beats fear when learning something new
Approaching unfamiliar skills with curiosity made the technical challenges manageable and even enjoyable. - Diversifying clients protects your business
Losing a major client overnight taught Carlos the importance of spreading revenue across multiple sources. - Hire only when there is a real business need
Bringing in people based on emotion instead of necessity created avoidable strain and setbacks. - Your business should serve your life, not replace it
Carlos remains intentional about staying small, family-driven, and focused on meaningful conversations.
Connect with Carlos Ponce
🌐 Website:http://www.peoplebound.co
💼 LinkedIn: https://www.linkedin.com/in/carlosponcerobles/
Connect with Thomas Helfrich
🐦 Twitter: https://twitter.com/thelfrich
💼 LinkedIn: https://www.linkedin.com/in/thelfrich/
🌐 Website: https://www.cutthetie.com
📧 Email: t@instantlyrelevant.com
🚀 Instantly Relevant: https://insta
Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_02 (00:00):
Welcome to Cut the Tie Podcast.
Hello, I am your host, ThomasHelfrick, and I'm on a mission
to help you cut the tie towhatever it is holding you back
from success.
And you've got to be definingthat success yourself.
Otherwise, you're chasingsomeone else's dream.
And today I'm joined by CarlosPonce.
Why?
Ponce.
I look for people's names, soit's a marketing technique, so
(00:20):
people remember you, Carlos.
So how do you pronounce yourlast name correctly?
SPEAKER_00 (00:24):
It's actually Ponce.
It's uh it has just a storybehind it, but I won't get into
it, but it's Ponce.
Like I I get Ponce a lot, soit's just want to clarify that
it's Ponce.
SPEAKER_02 (00:35):
Well, give me the 30-second version of the story.
You can't you can't create thePandora's box in the first 40
seconds of the podcast here.
For the short.
SPEAKER_00 (00:43):
Yeah, actually, thank you for inviting me.
Um yeah, I well, first of all,uh my name is Carlos, and uh
I've been in the sales andmarketing and and communication
space for a little bit over 20years now.
Uh I'm based out of Tucson,Arizona, and I spend like half
of my time in Mexico where myfamily's from.
And um, and I just enjoycommunicating with people, great
(01:06):
people all over the world topodcasting and and also and I'm
a cartoonist as well, so justthe shameless plug.
SPEAKER_02 (01:15):
A cartoonist?
Yeah.
Interesting.
So what kind of what style ofcartoons?
SPEAKER_00 (01:20):
Mostly very uh corro what I call corrosive dark humor
cartoons that are very umpersonal of nature, you know.
My ideas on cartoons.
It's uh I just have a blastdoing it, and I've been doing it
since I was a little kid, andI've been doing this
professionally as well as anillustrator.
So that's a little bit of methat you didn't know.
SPEAKER_02 (01:42):
I I love that.
Um, you know, it's like the thechildhood side hustle come to
life, right?
He's having it wonderful.
It's uh that's definitely aGod-given skill.
Well, take listen, just take amoment, introduce yourself, what
it is you do, and we'll we'llwe'll begin.
SPEAKER_00 (01:56):
Absolutely.
Thank you.
Uh well uh I am the managingpart one of the two managing
partners of people boundmarketing, and uh along with my
son, we run a family-owned uhEndeavor, which is like a
marketing company focusedexclusively on um podcast
production, by the way, which iswhat we're doing here for but uh
(02:17):
as done for you service forcompanies in the mostly in the
tech space.
And uh we have a creative teamin Mexico, uh, and uh which is a
lot where a lot of our creativestuff takes place, and um, yeah,
so that's pretty much in anutshell what we do here.
SPEAKER_02 (02:35):
So I mean, there's a lot of podcast production.
There's you know, you got AI,you got labor arbitrage, you got
US people doing what makes youguys unique and different?
SPEAKER_00 (02:46):
Well, I guess that uh our focus is not, and I know
that that I might be and I I'maware that I might be shooting
myself in the foot by what I bywhat I'm about to say, but uh we
try not to get too much into theAI stuff or uh a lot of the um
the uh what I call the the thethe technical side of the
(03:09):
equation, we try to stick to thebasics and just focus on the
conversations themselves.
So for example, we don't uh whenwe reach out to companies, we
don't tell them, hey, we'regonna crank out uh a gazillion
clips using AI or anything likethat, because we try to stick to
the conversation.
So I guess they're kind of kindof an old-fashioned advocate of
(03:32):
uh what I call uh the analogpart of life.
You know, we use tools likethese, the ones we're using now,
to connect and haveconversations.
So we that's our focus.
So we try to align withcompanies that are in the same
uh spectrum of they have thissimilar vision of how business
(03:52):
should be conducted.
And that's intentional, by theway.
Uh we try to stay like small,manageable, and just uh we don't
aim at having a behemoth of acompany or the next unicorn.
We just want to have a nice uhsmall company that is
family-owned and and and thatit's also providing uh uh
something of value, which ishelping others have
(04:15):
conversations in a quite relaxeduh environment, so to speak.
And also the the what says whatthe little I might add that also
the pricing ranges are a littlebit more favorable for US
companies because of ourcreative team is in Mexico.
Right.
So with uh that's where you knowthe exchange rates we take then
we get we take advantage ofthat.
(04:37):
Uh and so we got a really greattalent, really awesome talent
for a little bit uh withoutbreaking the bank for a US
company.
So that's sort of sort of one ofour major um um differentiators
or or point points in favor, soto speak.
SPEAKER_02 (04:55):
Beautiful.
Uh well it uh so people canstalk you a bit while you're
talking here today.
What's the one link they shouldcheck out?
SPEAKER_00 (05:01):
Peoplebound.co, not come.
It's C O.
Peoplebound.coff.
Very cool.
Cool.
Click it out.
SPEAKER_02 (05:10):
For your ADHD or is out there, just go ahead and
have a look and listen at thesame time.
All right.
So for your uh for your uh youknow your journey, uh, I I want
to hear about kind of how yougot to doing this, but but first
start with defining success umin your own terms.
SPEAKER_00 (05:26):
Success in my own terms means, and this is
actually a conversation that Ihad a couple of times numerous
times with a friend, my mentor.
Um and uh success, the way Idefine it is doing what you want
when you want, with whom youwant to do it.
And that so you apply that toevery aspect of your life,
(05:49):
including work.
And that to me, that's success.
So I don't define it in terms ofhow how uh bloated my bank
account is, or how stressed Iam, or you know, what my hustle
and grind uh pace is.
I don't define it like that.
So it's it's like I said, doingwhat you want, when you want,
(06:10):
with whom you want to do it.
SPEAKER_02 (06:11):
Awesome.
Uh tell me about your journey alittle bit and kind of what the
big tie is, though.
You've had a cut to you knowachieve that success you
defined.
SPEAKER_00 (06:20):
I'm I'm sorry, Fay again.
SPEAKER_02 (06:22):
Yeah, so along the way, right in your journey,
right?
Uh tell me about it a little bitand what the biggest you know
metaphoric tie was.
You've had a cut to achieve thatthat success you just defined.
SPEAKER_00 (06:33):
Yeah, actually, well, yeah.
Uh I'm gonna I'm gonna go rewinduh what um a little bit over 15
years ago.
I was part, I was an employee ata company, a very large tech
tech company.
Uh I'm not gonna mention thename, but it was it's huge.
It's a right now, it's a hugecompany that's global.
And uh when I joined thecompany, it was a very small
(06:57):
company.
I was employee number 40.
So that's sort of small rightnow, it's like thousands of
people, but it's it was a verysmall company.
So I after a decade, no, wait,wait a minute.
After five years with thecompany, I had this initiative
of because uh because I'mbilingual in Spanish and and
English and English, I had wehad developers in Latin America
(07:21):
that whose command of Englishwas not good.
So we started helping them justusing internal, internally using
just Google Hangouts.
And then one day I led thatinitiative.
So one day I invited someonefrom the outside to talk to
them, just you know, someone whothey knew, uh, I think it was a
personality from the tech spacethat they knew well, just had a
conversation.
(07:42):
And and then one day said Isaid, why don't we do this like
a broadcast, like a you know,open to the world?
And that's that was like the uhwhen when when it all started,
so to speak.
Like I had the idea of usingthat broadcast live on video,
putting it out to the world.
And it it was a huge success.
We had a lot of people justchiming in live from all over
(08:05):
the world, and that was the ahamoment for me.
It was like this this is thismakes sense because we were
number two, number one, we werehaving conversations for the for
our guys internally, but all atthe same time.
We were having conversationswith very interesting people who
could be our clients, right?
So uh there were CTOs, therewere VPs of engineering, you
(08:27):
know, mostly decision makers.
So, and to me, it was a successbecause I was doing what I
wanted, with whom I wanted, whenI wanted, because it was my
initiative.
Maybe I was lucky because thecompany was supportive enough
for me to, they just gave me thegreen light, who gave me all the
leeway that I needed to do that.
And and and that's that was likethe for my first uh taste of
(08:51):
what a successful endeavorlooked like, even though that I
was an employee, but it stillwas a success, right?
And then then what I'm trying todo now is just um carry on with
the same spirit, but now doingmy own thing.
SPEAKER_02 (09:08):
Interesting.
Did you have any like bigchallenges though that you had
to overcome to get there?
SPEAKER_00 (09:13):
Yeah, well, initially, yes.
I mean, because at first it waslike I had I had the idea and I
presented it to the company, andthey say, Well, yeah, you're
welcome to do it, but you know,you gotta you gotta figure it
out.
So it was just one single guy,me just doing the whole
everything for a couple ofyears.
I had to learn, I had to teachmyself how to code like it's you
(09:34):
know, basic stuff like HTML andJavaScript and all those things
are uh for mostly for web designand just creating the web
properties of the podcast.
And uh that was a that was ahuge challenge because I'm not
an engineer.
I mean, I'm not a technicalperson.
I worked in technology, but inmy space, which is sales,
(09:56):
marketing, communications,internal communications and
such, um soft skills training,but but not but I'm not a tech a
technical person, not anengineer.
So I don't have that background.
So it was a challenge for metoo.
Oh it was a challenge becauseI'm a person who thinks usually
on the with my right side of thebrain.
(10:18):
I'm the creative person thatthinks of ideas, but when it
comes to using the left side ofthe brain, which is the logical
analytical part, that's mythat's my greatest hurdle.
That's my greatest challenge.
So making them work together atthe same time, oh man, it was
like I I had to sweat my waythrough learn how to do it on my
(10:40):
own.
Then eventually I ended uphaving having a team, assembling
a team of people.
We ended up being six, we gotfunding.
So luckily it was a successbecause it was proven to be a
success internally, and uh, andthat's how it all that's how
that's how it all went.
SPEAKER_02 (10:57):
Yeah, I well and learn it, you know, sometimes
you get forced into having tolearn something new.
Yeah, and if you can getyourself I mean it's a lot of
fun too once you get through itbecause you feel like you're a
kid again in its own weird way.
Also bring back bad memories ofI hated school, right?
Or something.
But yeah, I'm proud of you fordoing that because that that's
the if you could do that, whatelse can I do?
Right that's the other that'sthe other part of that equation.
(11:20):
Yeah.
Um uh how you know there's onething to know it and do it,
right?
But tell me about the actualhow.
So you said you were fromengineer.
How did you make yourself learnit when you when it was
something so difficult?
SPEAKER_00 (11:32):
Well, I think that I've always been a little bit of
um inquisitive.
I have been curious.
And I'm adept at learning newstuff because um I haven't
mentioned this, but I have alsoI also have a teaching
background.
I taught in college and all thatback in the day.
So I I've always liked um uhteaching others, like so
(11:56):
teaching involves also some kindof learning.
So I always say that I learnedby teaching, right?
So and I like learning.
And I think that even though itmight be something as esoteric
for me back then as JavaScript,but still it was something that
I didn't see it as a I saw it asa challenge.
(12:16):
It was like a I I approached itwith curiosity rather than with
fear.
Okay, so it's like um it's forexample, when you get into you
know learning other things likequantum physics or whatever, it
sounds daunting at thebeginning, but if you approach
it with a little with a degreeof curiosity, I think it makes
(12:38):
it easier and even more fun.
It's just a it's just how youhow you view the learning
process.
That's what makes thedifference, you know, uh,
because it can be a fun thing todo, just learning.
But I wouldn't I wouldn't lie, Iwould lie to you if I told you
that it was not hard because Ihad to push myself.
I wasn't pushing myself out ofthe out of the comfort zone, my
(13:01):
comfort zone.
Now I know it sounds cliche, butjust had to push myself out of
the comfort zone and just decidethat I had to learn something
that eventually was gonna helpme accomplish what I was aiming
at, which is building thatpodcast.
SPEAKER_02 (13:17):
Yeah, and that's what's been the impact for you,
your family, your clients sincethen.
SPEAKER_00 (13:23):
Uh you mean when I was doing it for the company or
like afterwards or afterwards onyour own, because you're on your
own now.
SPEAKER_02 (13:30):
So it's like fast forward to the impact you've
because of this journey you'vebeen on to start to get there.
What's been the impact?
SPEAKER_00 (13:36):
Well, I was um uh how can I say this?
Um I left the company after 12years, I left the company in
2022.
And that's when I the thing isthat I had I had in reality, I
had always had thisentrepreneurial itch, uh, which
I kind of neglected for a longtime, longer than I should have,
(14:00):
to be honest.
Uh I mean, if we go back intime, when I had to my youth, my
father was a business owner, soI had this entrepreneurial
upbringing and all that.
And that was not alien to me.
It was I was familiar with whatit take what it took to be an
entrepreneur and a businessman,but I for kind of forgot about
(14:20):
it for a while, for many years.
But then eventually, when uhjust uh after 12 years of the
same company, I when the timecame for me to say, okay, it's
either now or never.
You know, I was over 50 and Iwas, I didn't want to have a
regular job.
I was like, I mean, it was like,I just didn't want to do it.
(14:44):
You know, I didn't want topursue the the the grind of
having to go and look foranother job.
And you know that in thiscountry and probably uh most
likely in many countries in theworld, ageism is a great thing,
is a big thing, right?
So it's not doesn't help us forthose of us who are over 50.
So I had this uh, but I feltconfident that I could do it
(15:07):
because I I was emotionallymature and and stronger than I
was, and and I was more um calmthan I was when I was 30.
You know, I was less daring.
So I had a nice balance of myemotions that made me feel that
this is the time to do it.
So I just made the jump, talkedto my family, and I said, you
(15:28):
know what, guys?
Told my wife and my kid andeverybody else around me was
like, you know what?
I'm gonna do this.
I don't know what's gonnahappen.
We might have to cut cornershere and there the first year,
the first couple couple ofyears, but I want this to be
fun.
Okay.
I do I have your support.
Then of course they said yesbecause they believed in me.
(15:48):
So it was like my kid waslooking up to me.
I even have a a little um uh uhsomething, a little drawing that
he made that he created, and Iframed it saying uh don't worry,
it's every people bound is gonnabe a success, blah, blah, blah.
So I framed it that had that forinspiration on site.
So it was part of that uhprocess of getting closer to
(16:09):
your family as well.
And I'm not gonna lie to you.
I mean, we had our our last yearwas not really good because I
made a couple of mistakes, whichI'll gladly share with your
audience.
Please do.
Uh oh, I think I um I was naivebecause I I I I um let me tell
you something through my becauseI I had a lot of connections in
(16:32):
the in the space, you know,people knew me from the
podcasting space.
So when I quit the company, Ihad just a couple of people were
CMOs and then have other otherpositions at positions at
companies, and they just reachedout to me, excuse me, reached
out to me and they said, Carlos,we wanted to do the podcast, we
(16:54):
want to do this, we want you torun uh an SDR program and blah
blah blah, because I have beenan SDR as well.
And then are you in?
And I go, Wait, yeah, thatsounds like an interesting
thing, right?
So it's like I'm building mycompany, maybe the timing's
great, I got a couple ofclients.
So my mistake was the following.
I want to make a long storyshort because uh it could be
(17:16):
lengthy, but uh my main mistakewas yes, I was able to land nice
clients, you know, they kept mefat and happy for a couple of
years and all that.
But my mistake was that I putall my eggs in one basket.
I was I kind of I went back tomy comfort zone.
And so that's like, hey, this isgreat.
(17:37):
You know, I'm doing great, I'mservicing clients and I uh
they're happy, I'm happy, youknow, we were making nice money
and all that.
But suddenly you you I never sawit coming.
So the my well client, the onethat was probably literally
keeping me fat and happy, all ofa sudden, guess what?
(18:00):
It's they changed management.
You know, they've removed theCEO, they placed someone else
who was from Japan, from anotherculture, different vision,
different everything.
So, what's the first thing theydid?
Well, they cut providers.
I was an aut because then I wasa vendor, I was not a uh um uh
(18:20):
an employee.
So all of a sudden, right, thatwas 20 grand less a month that I
was making, right?
It's like in and it's it was itwas impactful for me to say the
least, right?
Just to losing that momentum,that that revenue stream, and it
(18:41):
was it had a great impactmorally, uh emotionally.
And then after that, a couple ofother clients went away.
It was like a crisis orsomething.
It was it had to do with theelections and a lot of a bunch
of things that were going onback then.
Just cut, you know, cut theirbudgets, and it affected me
greatly.
So that was my mistake.
(19:01):
Never put my my I'm I'm nevergonna put my eggs all in one
basket.
So right now, what am I doing?
Uh I'm the diversifying.
I I have right now I havesmaller clients, but I have
more, right?
So and of course I want I stillwant to reach a certain level of
revenue, but uh, but I'm notgonna make the same the same
mistake again.
Yeah.
(19:22):
And number two, just to to to tofinalize what I'm about to say
is uh be careful, careful withyour hires.
Only hire people that you reallyneed, and not just because
they're close to you and youwanna, you know, uh, because I
made my mistake here is when Iwas building teams, I I had
(19:45):
people around me that were closeand they uh I just wanted to
help them because I was doingvery well.
I wanted to help them out, and Ibrought them on board.
And I think I think thatbringing them on board, it was
really an unnecessary step.
I mean, we were I shouldn't havedone it, right?
Uh so it's hard because you Ihad to strike a balance between
(20:08):
the realities of running abusiness versus my uh personal
emotions about my feelings aboutthe people that I cared that
were close to me that I wantedto bring on board.
So it it is a miss, it was amistake also to think in those
terms, right?
So just hire only when you needpeople.
When you need people, thenreally need people not just
(20:30):
because you want to help them,but because they have uh uh
something specific to accomplishin your business or in your
project.
So those were my two learninglessons the hard way.
SPEAKER_02 (20:42):
Yeah, that's a and that's a double whammy when you
use clients and you'reoverpaying for stuff you don't
need.
So uh the good thing is prettymuch every entrepreneur on the
planet goes through that at somepoint.
Uh so you're done with it.
Congrats.
Uh with it.
What's uh it, you know, if youhad to go back in time, though,
in in your journey at all, whenwould you go back?
What would you do differently?
SPEAKER_00 (21:02):
When would I go back?
My journey.
Um wow, that's a good onebecause then I could go back to
so many moments in my life.
Um but if I had to choose one, Iwould probably I would probably
(21:23):
rewind all the way back to 20years, even as far as 20 years.
Why?
Because I started this journey20 years ago and I kind of
landed in the tech space.
And when I say landed, I Ialmost mean it literally because
(21:44):
um I wasn't expecting it.
Like it was something that justhappened to me back then.
It was circumstantial.
It doesn't mean that I'm didn'tbecome good at it, you know,
working in the in the tech spacein sales marketing, green
communication.
But I just landed here becauseof circum, it was a
circumstantial situation.
I just met the right people.
(22:06):
I have friends who were in thetech space.
And then because before that, Iwas mostly working with, you're
not gonna believe this, but it'sbecause it's very uh different.
Because I I was working mostlyin the NGO space.
I was like working with NGOs,environmental education, and
NGOs and all that.
So it's a totally differentspace, right?
(22:27):
By ice, but I still like the thecommunication component of sales
and marketing in a way, forexample, with NGOs, when I had
to do like uh fundraising andall that, this is still some uh
rapport building capabilitiesthat you need to have in order
to be successful in that space.
(22:48):
So one day something happened inmy personal life, you know, it
was like personal, like in apersonal situation, you know, I
was uh I got divorced and allthat.
So things changed.
And when those changes weretaking place, I had a friend who
was in the technology space.
He had a software company whowas operating out of uh uh uh
(23:12):
where was it?
Uh Long Beach, California, andTucson, Arizona.
And then they had people inMexico, they had a bi-national
program, and you know, and theysaid, Want to come work for me?
And they say, Yeah.
So that's what that was like,okay, I got into tech kind of
accidentally because I wasn'texpecting it, but I enjoyed the
ride because I realized thatthere was more for me to be
(23:34):
discovered in tech.
For one thing, is the the backeven before the pandemic, you
know, I was I was workingremotely from from my home
office for these companies.
We didn't have to meet, we didwe did it all through the
internet and phone calls andvideo calls and all that.
(23:55):
So I I was kind of pioneeringthat in that's in that realm of
working from home before itbecame popular, right?
So um I guess that's that'sthat's what I can tell you.
I hope I'm answering your youryour question correctly.
SPEAKER_02 (24:10):
Uh you are absolutely uh if there's maybe
like a question today I shouldhave asked you and I didn't,
what would that question havebeen?
I'm sorry, what was that again?
Repeat it.
If there was a question I shouldhave asked you today and I
didn't, well what would thatquestion have been?
SPEAKER_00 (24:24):
Probably um what would what's if there was a
question that you hadn't askedwould be if you stopped doing
what you're doing right now,what what would you do?
What is that buy myself a boatand just go fishing and forget
(24:50):
about technology for a littlewhile because um I'm not saying
that it's bad, I'm it's notwhining or it's not complaining.
It's just a matter of um I thinkthat I'm reaching a point in my
entrepreneurial life in whicheven though I'm enjoying what
I'm doing, right?
(25:11):
But I sometimes I feel the needto do something that I never
did, which is kind of take asabbatical of getting away from
everything that was familiar tome.
Everything, and I meaneverything.
That could be, you know,volunteering in Nepal in a
Buddhist monastery, you know,whatever it is, just take a
(25:33):
sabbatical, you know, and juststop and refresh and maybe come
back in a year all refreshed anduh uh re-energized and all that.
That's probably what I would doif I had a chance, if I could
afford it right now, just or ifI could just have the I have
many commitments these days, butuh if I could, that's what I
(25:56):
would do.
Take a sabbatical, do somethingelse so different, unrelated to
technology.
I don't know, maybe cherrypicking in Canada or something.
Uh but I would do it because Istill have the the energy and
the health, luckily, uh, to doit.
So that's probably what I woulddo.
(26:17):
I think it's and when I cameback, when I returned to my
business, to this business, Ithink I would come back with a
totally different outlook onwhat really matters when when
you're building a business.
I would come back with the rightreasons, with the right uh
stamina, with the right uh uhdrive to continue with my
business because I enjoy this alot.
(26:38):
I mean, I don't get me wrong, Ido enjoy it a lot.
I'm just a little bit tired.
That's all.
SPEAKER_01 (26:43):
Yeah, so yeah.
Well, who well, who should get ahold of you and how should they
do that?
I'm sorry, what's that?
Who should get a hold of you andhow should they do that?
SPEAKER_00 (26:52):
Who should get a hold of me?
I guess that anyone who wants uhis thinking of starting their
own uh uh live video interviewpodcasting turnkey, don't for
you.
Uh that is either in the techspace or in software development
(27:12):
or engineering or even any anyB2B companies that want to have
a podcast that don't have thetime or the team or the
bandwidth to do it, that's theythat's uh uh that that's the
type of company that should orreach out to me.
And uh I'll be more than happyto help them bring it to life.
(27:36):
And uh and the how to reach outto me.
Well, first of all, my thewebsite, it's as I mentioned, is
peoplebound.co or at my email,which is C as in Carlos, and
then Ponce with my last name atpeoplebound.co.
And that's the easiest way toget a hold of me.
(27:57):
And my LinkedIn, I'm on LinkedIntoo.
SPEAKER_02 (28:00):
So wonderful.
Carlos, thank you so much forjump jumping here today and
sharing your story.
It's uh it is uh full of umadventure for sure, because now
you're you're like, now I'mgonna go to Nepal.
I think you're just gonna do it.
You're gonna have one of thosedays and be like, that's it.
SPEAKER_00 (28:16):
All right.
SPEAKER_02 (28:18):
Um, thank you for coming on today.
I appreciate it.
SPEAKER_00 (28:20):
My pleasure.
Yeah, thanks for having me.
SPEAKER_02 (28:22):
Listen, everybody who got to this point in the
show, thank you so much forlistening and watching.
You've been there before.
You know, you rock, get outthere, go cut a tie to something
holding you back.
Uh don't let anything stop you,but make sure you define your
success um on your terms first.
Thanks for listening.
Welcome to Cut the Tie Podcast.
Hello, I am your host, ThomasHelfrick, and I'm on a mission
to help you cut the tie towhatever it is holding you back
from success.
And you've got to be definingthat success yourself.
Otherwise, you're chasingsomeone else's dream.
And today I'm joined by CarlosPonce.
Why?
Ponce.
I look for people's names, soit's a marketing technique, so
(00:20):
people remember you, Carlos.
So how do you pronounce yourlast name correctly?
SPEAKER_00 (00:24):
It's actually Ponce.
It's uh it has just a storybehind it, but I won't get into
it, but it's Ponce.
Like I I get Ponce a lot, soit's just want to clarify that
it's Ponce.
SPEAKER_02 (00:35):
Well, give me the 30-second version of the story.
You can't you can't create thePandora's box in the first 40
seconds of the podcast here.
For the short.
SPEAKER_00 (00:43):
Yeah, actually, thank you for inviting me.
Um yeah, I well, first of all,uh my name is Carlos, and uh
I've been in the sales andmarketing and and communication
space for a little bit over 20years now.
Uh I'm based out of Tucson,Arizona, and I spend like half
of my time in Mexico where myfamily's from.
And um, and I just enjoycommunicating with people, great
(01:06):
people all over the world topodcasting and and also and I'm
a cartoonist as well, so justthe shameless plug.
SPEAKER_02 (01:15):
A cartoonist?
Yeah.
Interesting.
So what kind of what style ofcartoons?
SPEAKER_00 (01:20):
Mostly very uh corro what I call corrosive dark humor
cartoons that are very umpersonal of nature, you know.
My ideas on cartoons.
It's uh I just have a blastdoing it, and I've been doing it
since I was a little kid, andI've been doing this
professionally as well as anillustrator.
So that's a little bit of methat you didn't know.
SPEAKER_02 (01:42):
I I love that.
Um, you know, it's like the thechildhood side hustle come to
life, right?
He's having it wonderful.
It's uh that's definitely aGod-given skill.
Well, take listen, just take amoment, introduce yourself, what
it is you do, and we'll we'llwe'll begin.
SPEAKER_00 (01:56):
Absolutely.
Thank you.
Uh well uh I am the managingpart one of the two managing
partners of people boundmarketing, and uh along with my
son, we run a family-owned uhEndeavor, which is like a
marketing company focusedexclusively on um podcast
production, by the way, which iswhat we're doing here for but uh
(02:17):
as done for you service forcompanies in the mostly in the
tech space.
And uh we have a creative teamin Mexico, uh, and uh which is a
lot where a lot of our creativestuff takes place, and um, yeah,
so that's pretty much in anutshell what we do here.
SPEAKER_02 (02:35):
So I mean, there's a lot of podcast production.
There's you know, you got AI,you got labor arbitrage, you got
US people doing what makes youguys unique and different?
SPEAKER_00 (02:46):
Well, I guess that uh our focus is not, and I know
that that I might be and I I'maware that I might be shooting
myself in the foot by what I bywhat I'm about to say, but uh we
try not to get too much into theAI stuff or uh a lot of the um
the uh what I call the the thethe technical side of the
(03:09):
equation, we try to stick to thebasics and just focus on the
conversations themselves.
So for example, we don't uh whenwe reach out to companies, we
don't tell them, hey, we'regonna crank out uh a gazillion
clips using AI or anything likethat, because we try to stick to
the conversation.
So I guess they're kind of kindof an old-fashioned advocate of
(03:32):
uh what I call uh the analogpart of life.
You know, we use tools likethese, the ones we're using now,
to connect and haveconversations.
So we that's our focus.
So we try to align withcompanies that are in the same
uh spectrum of they have thissimilar vision of how business
(03:52):
should be conducted.
And that's intentional, by theway.
Uh we try to stay like small,manageable, and just uh we don't
aim at having a behemoth of acompany or the next unicorn.
We just want to have a nice uhsmall company that is
family-owned and and and thatit's also providing uh uh
something of value, which ishelping others have
(04:15):
conversations in a quite relaxeduh environment, so to speak.
And also the the what says whatthe little I might add that also
the pricing ranges are a littlebit more favorable for US
companies because of ourcreative team is in Mexico.
Right.
So with uh that's where you knowthe exchange rates we take then
we get we take advantage ofthat.
(04:37):
Uh and so we got a really greattalent, really awesome talent
for a little bit uh withoutbreaking the bank for a US
company.
So that's sort of sort of one ofour major um um differentiators
or or point points in favor, soto speak.
SPEAKER_02 (04:55):
Beautiful.
Uh well it uh so people canstalk you a bit while you're
talking here today.
What's the one link they shouldcheck out?
SPEAKER_00 (05:01):
Peoplebound.co, not come.
It's C O.
Peoplebound.coff.
Very cool.
Cool.
Click it out.
SPEAKER_02 (05:10):
For your ADHD or is out there, just go ahead and
have a look and listen at thesame time.
All right.
So for your uh for your uh youknow your journey, uh, I I want
to hear about kind of how yougot to doing this, but but first
start with defining success umin your own terms.
SPEAKER_00 (05:26):
Success in my own terms means, and this is
actually a conversation that Ihad a couple of times numerous
times with a friend, my mentor.
Um and uh success, the way Idefine it is doing what you want
when you want, with whom youwant to do it.
And that so you apply that toevery aspect of your life,
(05:49):
including work.
And that to me, that's success.
So I don't define it in terms ofhow how uh bloated my bank
account is, or how stressed Iam, or you know, what my hustle
and grind uh pace is.
I don't define it like that.
So it's it's like I said, doingwhat you want, when you want,
(06:10):
with whom you want to do it.
SPEAKER_02 (06:11):
Awesome.
Uh tell me about your journey alittle bit and kind of what the
big tie is, though.
You've had a cut to you knowachieve that success you
defined.
SPEAKER_00 (06:20):
I'm I'm sorry, Fay again.
SPEAKER_02 (06:22):
Yeah, so along the way, right in your journey,
right?
Uh tell me about it a little bitand what the biggest you know
metaphoric tie was.
You've had a cut to achieve thatthat success you just defined.
SPEAKER_00 (06:33):
Yeah, actually, well, yeah.
Uh I'm gonna I'm gonna go rewinduh what um a little bit over 15
years ago.
I was part, I was an employee ata company, a very large tech
tech company.
Uh I'm not gonna mention thename, but it was it's huge.
It's a right now, it's a hugecompany that's global.
And uh when I joined thecompany, it was a very small
(06:57):
company.
I was employee number 40.
So that's sort of small rightnow, it's like thousands of
people, but it's it was a verysmall company.
So I after a decade, no, wait,wait a minute.
After five years with thecompany, I had this initiative
of because uh because I'mbilingual in Spanish and and
English and English, I had wehad developers in Latin America
(07:21):
that whose command of Englishwas not good.
So we started helping them justusing internal, internally using
just Google Hangouts.
And then one day I led thatinitiative.
So one day I invited someonefrom the outside to talk to
them, just you know, someone whothey knew, uh, I think it was a
personality from the tech spacethat they knew well, just had a
conversation.
(07:42):
And and then one day said Isaid, why don't we do this like
a broadcast, like a you know,open to the world?
And that's that was like the uhwhen when when it all started,
so to speak.
Like I had the idea of usingthat broadcast live on video,
putting it out to the world.
And it it was a huge success.
We had a lot of people justchiming in live from all over
(08:05):
the world, and that was the ahamoment for me.
It was like this this is thismakes sense because we were
number two, number one, we werehaving conversations for the for
our guys internally, but all atthe same time.
We were having conversationswith very interesting people who
could be our clients, right?
So uh there were CTOs, therewere VPs of engineering, you
(08:27):
know, mostly decision makers.
So, and to me, it was a successbecause I was doing what I
wanted, with whom I wanted, whenI wanted, because it was my
initiative.
Maybe I was lucky because thecompany was supportive enough
for me to, they just gave me thegreen light, who gave me all the
leeway that I needed to do that.
And and and that's that was likethe for my first uh taste of
(08:51):
what a successful endeavorlooked like, even though that I
was an employee, but it stillwas a success, right?
And then then what I'm trying todo now is just um carry on with
the same spirit, but now doingmy own thing.
SPEAKER_02 (09:08):
Interesting.
Did you have any like bigchallenges though that you had
to overcome to get there?
SPEAKER_00 (09:13):
Yeah, well, initially, yes.
I mean, because at first it waslike I had I had the idea and I
presented it to the company, andthey say, Well, yeah, you're
welcome to do it, but you know,you gotta you gotta figure it
out.
So it was just one single guy,me just doing the whole
everything for a couple ofyears.
I had to learn, I had to teachmyself how to code like it's you
(09:34):
know, basic stuff like HTML andJavaScript and all those things
are uh for mostly for web designand just creating the web
properties of the podcast.
And uh that was a that was ahuge challenge because I'm not
an engineer.
I mean, I'm not a technicalperson.
I worked in technology, but inmy space, which is sales,
(09:56):
marketing, communications,internal communications and
such, um soft skills training,but but not but I'm not a tech a
technical person, not anengineer.
So I don't have that background.
So it was a challenge for metoo.
Oh it was a challenge becauseI'm a person who thinks usually
on the with my right side of thebrain.
(10:18):
I'm the creative person thatthinks of ideas, but when it
comes to using the left side ofthe brain, which is the logical
analytical part, that's mythat's my greatest hurdle.
That's my greatest challenge.
So making them work together atthe same time, oh man, it was
like I I had to sweat my waythrough learn how to do it on my
(10:40):
own.
Then eventually I ended uphaving having a team, assembling
a team of people.
We ended up being six, we gotfunding.
So luckily it was a successbecause it was proven to be a
success internally, and uh, andthat's how it all that's how
that's how it all went.
SPEAKER_02 (10:57):
Yeah, I well and learn it, you know, sometimes
you get forced into having tolearn something new.
Yeah, and if you can getyourself I mean it's a lot of
fun too once you get through itbecause you feel like you're a
kid again in its own weird way.
Also bring back bad memories ofI hated school, right?
Or something.
But yeah, I'm proud of you fordoing that because that that's
the if you could do that, whatelse can I do?
Right that's the other that'sthe other part of that equation.
(11:20):
Yeah.
Um uh how you know there's onething to know it and do it,
right?
But tell me about the actualhow.
So you said you were fromengineer.
How did you make yourself learnit when you when it was
something so difficult?
SPEAKER_00 (11:32):
Well, I think that I've always been a little bit of
um inquisitive.
I have been curious.
And I'm adept at learning newstuff because um I haven't
mentioned this, but I have alsoI also have a teaching
background.
I taught in college and all thatback in the day.
So I I've always liked um uhteaching others, like so
(11:56):
teaching involves also some kindof learning.
So I always say that I learnedby teaching, right?
So and I like learning.
And I think that even though itmight be something as esoteric
for me back then as JavaScript,but still it was something that
I didn't see it as a I saw it asa challenge.
(12:16):
It was like a I I approached itwith curiosity rather than with
fear.
Okay, so it's like um it's forexample, when you get into you
know learning other things likequantum physics or whatever, it
sounds daunting at thebeginning, but if you approach
it with a little with a degreeof curiosity, I think it makes
(12:38):
it easier and even more fun.
It's just a it's just how youhow you view the learning
process.
That's what makes thedifference, you know, uh,
because it can be a fun thing todo, just learning.
But I wouldn't I wouldn't lie, Iwould lie to you if I told you
that it was not hard because Ihad to push myself.
I wasn't pushing myself out ofthe out of the comfort zone, my
(13:01):
comfort zone.
Now I know it sounds cliche, butjust had to push myself out of
the comfort zone and just decidethat I had to learn something
that eventually was gonna helpme accomplish what I was aiming
at, which is building thatpodcast.
SPEAKER_02 (13:17):
Yeah, and that's what's been the impact for you,
your family, your clients sincethen.
SPEAKER_00 (13:23):
Uh you mean when I was doing it for the company or
like afterwards or afterwards onyour own, because you're on your
own now.
SPEAKER_02 (13:30):
So it's like fast forward to the impact you've
because of this journey you'vebeen on to start to get there.
What's been the impact?
SPEAKER_00 (13:36):
Well, I was um uh how can I say this?
Um I left the company after 12years, I left the company in
2022.
And that's when I the thing isthat I had I had in reality, I
had always had thisentrepreneurial itch, uh, which
I kind of neglected for a longtime, longer than I should have,
(14:00):
to be honest.
Uh I mean, if we go back intime, when I had to my youth, my
father was a business owner, soI had this entrepreneurial
upbringing and all that.
And that was not alien to me.
It was I was familiar with whatit take what it took to be an
entrepreneur and a businessman,but I for kind of forgot about
(14:20):
it for a while, for many years.
But then eventually, when uhjust uh after 12 years of the
same company, I when the timecame for me to say, okay, it's
either now or never.
You know, I was over 50 and Iwas, I didn't want to have a
regular job.
I was like, I mean, it was like,I just didn't want to do it.
(14:44):
You know, I didn't want topursue the the the grind of
having to go and look foranother job.
And you know that in thiscountry and probably uh most
likely in many countries in theworld, ageism is a great thing,
is a big thing, right?
So it's not doesn't help us forthose of us who are over 50.
So I had this uh, but I feltconfident that I could do it
(15:07):
because I I was emotionallymature and and stronger than I
was, and and I was more um calmthan I was when I was 30.
You know, I was less daring.
So I had a nice balance of myemotions that made me feel that
this is the time to do it.
So I just made the jump, talkedto my family, and I said, you
(15:28):
know what, guys?
Told my wife and my kid andeverybody else around me was
like, you know what?
I'm gonna do this.
I don't know what's gonnahappen.
We might have to cut cornershere and there the first year,
the first couple couple ofyears, but I want this to be
fun.
Okay.
I do I have your support.
Then of course they said yesbecause they believed in me.
(15:48):
So it was like my kid waslooking up to me.
I even have a a little um uh uhsomething, a little drawing that
he made that he created, and Iframed it saying uh don't worry,
it's every people bound is gonnabe a success, blah, blah, blah.
So I framed it that had that forinspiration on site.
So it was part of that uhprocess of getting closer to
(16:09):
your family as well.
And I'm not gonna lie to you.
I mean, we had our our last yearwas not really good because I
made a couple of mistakes, whichI'll gladly share with your
audience.
Please do.
Uh oh, I think I um I was naivebecause I I I I um let me tell
you something through my becauseI I had a lot of connections in
(16:32):
the in the space, you know,people knew me from the
podcasting space.
So when I quit the company, Ihad just a couple of people were
CMOs and then have other otherpositions at positions at
companies, and they just reachedout to me, excuse me, reached
out to me and they said, Carlos,we wanted to do the podcast, we
(16:54):
want to do this, we want you torun uh an SDR program and blah
blah blah, because I have beenan SDR as well.
And then are you in?
And I go, Wait, yeah, thatsounds like an interesting
thing, right?
So it's like I'm building mycompany, maybe the timing's
great, I got a couple ofclients.
So my mistake was the following.
I want to make a long storyshort because uh it could be
(17:16):
lengthy, but uh my main mistakewas yes, I was able to land nice
clients, you know, they kept mefat and happy for a couple of
years and all that.
But my mistake was that I putall my eggs in one basket.
I was I kind of I went back tomy comfort zone.
And so that's like, hey, this isgreat.
(17:37):
You know, I'm doing great, I'mservicing clients and I uh
they're happy, I'm happy, youknow, we were making nice money
and all that.
But suddenly you you I never sawit coming.
So the my well client, the onethat was probably literally
keeping me fat and happy, all ofa sudden, guess what?
(18:00):
It's they changed management.
You know, they've removed theCEO, they placed someone else
who was from Japan, from anotherculture, different vision,
different everything.
So, what's the first thing theydid?
Well, they cut providers.
I was an aut because then I wasa vendor, I was not a uh um uh
(18:20):
an employee.
So all of a sudden, right, thatwas 20 grand less a month that I
was making, right?
It's like in and it's it was itwas impactful for me to say the
least, right?
Just to losing that momentum,that that revenue stream, and it
(18:41):
was it had a great impactmorally, uh emotionally.
And then after that, a couple ofother clients went away.
It was like a crisis orsomething.
It was it had to do with theelections and a lot of a bunch
of things that were going onback then.
Just cut, you know, cut theirbudgets, and it affected me
greatly.
So that was my mistake.
(19:01):
Never put my my I'm I'm nevergonna put my eggs all in one
basket.
So right now, what am I doing?
Uh I'm the diversifying.
I I have right now I havesmaller clients, but I have
more, right?
So and of course I want I stillwant to reach a certain level of
revenue, but uh, but I'm notgonna make the same the same
mistake again.
Yeah.
(19:22):
And number two, just to to to tofinalize what I'm about to say
is uh be careful, careful withyour hires.
Only hire people that you reallyneed, and not just because
they're close to you and youwanna, you know, uh, because I
made my mistake here is when Iwas building teams, I I had
(19:45):
people around me that were closeand they uh I just wanted to
help them because I was doingvery well.
I wanted to help them out, and Ibrought them on board.
And I think I think thatbringing them on board, it was
really an unnecessary step.
I mean, we were I shouldn't havedone it, right?
Uh so it's hard because you Ihad to strike a balance between
(20:08):
the realities of running abusiness versus my uh personal
emotions about my feelings aboutthe people that I cared that
were close to me that I wantedto bring on board.
So it it is a miss, it was amistake also to think in those
terms, right?
So just hire only when you needpeople.
When you need people, thenreally need people not just
(20:30):
because you want to help them,but because they have uh uh
something specific to accomplishin your business or in your
project.
So those were my two learninglessons the hard way.
SPEAKER_02 (20:42):
Yeah, that's a and that's a double whammy when you
use clients and you'reoverpaying for stuff you don't
need.
So uh the good thing is prettymuch every entrepreneur on the
planet goes through that at somepoint.
Uh so you're done with it.
Congrats.
Uh with it.
What's uh it, you know, if youhad to go back in time, though,
in in your journey at all, whenwould you go back?
What would you do differently?
SPEAKER_00 (21:02):
When would I go back?
My journey.
Um wow, that's a good onebecause then I could go back to
so many moments in my life.
Um but if I had to choose one, Iwould probably I would probably
(21:23):
rewind all the way back to 20years, even as far as 20 years.
Why?
Because I started this journey20 years ago and I kind of
landed in the tech space.
And when I say landed, I Ialmost mean it literally because
(21:44):
um I wasn't expecting it.
Like it was something that justhappened to me back then.
It was circumstantial.
It doesn't mean that I'm didn'tbecome good at it, you know,
working in the in the tech spacein sales marketing, green
communication.
But I just landed here becauseof circum, it was a
circumstantial situation.
I just met the right people.
(22:06):
I have friends who were in thetech space.
And then because before that, Iwas mostly working with, you're
not gonna believe this, but it'sbecause it's very uh different.
Because I I was working mostlyin the NGO space.
I was like working with NGOs,environmental education, and
NGOs and all that.
So it's a totally differentspace, right?
(22:27):
By ice, but I still like the thecommunication component of sales
and marketing in a way, forexample, with NGOs, when I had
to do like uh fundraising andall that, this is still some uh
rapport building capabilitiesthat you need to have in order
to be successful in that space.
(22:48):
So one day something happened inmy personal life, you know, it
was like personal, like in apersonal situation, you know, I
was uh I got divorced and allthat.
So things changed.
And when those changes weretaking place, I had a friend who
was in the technology space.
He had a software company whowas operating out of uh uh uh
(23:12):
where was it?
Uh Long Beach, California, andTucson, Arizona.
And then they had people inMexico, they had a bi-national
program, and you know, and theysaid, Want to come work for me?
And they say, Yeah.
So that's what that was like,okay, I got into tech kind of
accidentally because I wasn'texpecting it, but I enjoyed the
ride because I realized thatthere was more for me to be
(23:34):
discovered in tech.
For one thing, is the the backeven before the pandemic, you
know, I was I was workingremotely from from my home
office for these companies.
We didn't have to meet, we didwe did it all through the
internet and phone calls andvideo calls and all that.
(23:55):
So I I was kind of pioneeringthat in that's in that realm of
working from home before itbecame popular, right?
So um I guess that's that'sthat's what I can tell you.
I hope I'm answering your youryour question correctly.
SPEAKER_02 (24:10):
Uh you are absolutely uh if there's maybe
like a question today I shouldhave asked you and I didn't,
what would that question havebeen?
I'm sorry, what was that again?
Repeat it.
If there was a question I shouldhave asked you today and I
didn't, well what would thatquestion have been?
SPEAKER_00 (24:24):
Probably um what would what's if there was a
question that you hadn't askedwould be if you stopped doing
what you're doing right now,what what would you do?
What is that buy myself a boatand just go fishing and forget
(24:50):
about technology for a littlewhile because um I'm not saying
that it's bad, I'm it's notwhining or it's not complaining.
It's just a matter of um I thinkthat I'm reaching a point in my
entrepreneurial life in whicheven though I'm enjoying what
I'm doing, right?
(25:11):
But I sometimes I feel the needto do something that I never
did, which is kind of take asabbatical of getting away from
everything that was familiar tome.
Everything, and I meaneverything.
That could be, you know,volunteering in Nepal in a
Buddhist monastery, you know,whatever it is, just take a
(25:33):
sabbatical, you know, and juststop and refresh and maybe come
back in a year all refreshed anduh uh re-energized and all that.
That's probably what I would doif I had a chance, if I could
afford it right now, just or ifI could just have the I have
many commitments these days, butuh if I could, that's what I
(25:56):
would do.
Take a sabbatical, do somethingelse so different, unrelated to
technology.
I don't know, maybe cherrypicking in Canada or something.
Uh but I would do it because Istill have the the energy and
the health, luckily, uh, to doit.
So that's probably what I woulddo.
(26:17):
I think it's and when I cameback, when I returned to my
business, to this business, Ithink I would come back with a
totally different outlook onwhat really matters when when
you're building a business.
I would come back with the rightreasons, with the right uh
stamina, with the right uh uhdrive to continue with my
business because I enjoy this alot.
(26:38):
I mean, I don't get me wrong, Ido enjoy it a lot.
I'm just a little bit tired.
That's all.
SPEAKER_01 (26:43):
Yeah, so yeah.
Well, who well, who should get ahold of you and how should they
do that?
I'm sorry, what's that?
Who should get a hold of you andhow should they do that?
SPEAKER_00 (26:52):
Who should get a hold of me?
I guess that anyone who wants uhis thinking of starting their
own uh uh live video interviewpodcasting turnkey, don't for
you.
Uh that is either in the techspace or in software development
(27:12):
or engineering or even any anyB2B companies that want to have
a podcast that don't have thetime or the team or the
bandwidth to do it, that's theythat's uh uh that that's the
type of company that should orreach out to me.
And uh I'll be more than happyto help them bring it to life.
(27:36):
And uh and the how to reach outto me.
Well, first of all, my thewebsite, it's as I mentioned, is
peoplebound.co or at my email,which is C as in Carlos, and
then Ponce with my last name atpeoplebound.co.
And that's the easiest way toget a hold of me.
(27:57):
And my LinkedIn, I'm on LinkedIntoo.
SPEAKER_02 (28:00):
So wonderful.
Carlos, thank you so much forjump jumping here today and
sharing your story.
It's uh it is uh full of umadventure for sure, because now
you're you're like, now I'mgonna go to Nepal.
I think you're just gonna do it.
You're gonna have one of thosedays and be like, that's it.
SPEAKER_00 (28:16):
All right.
SPEAKER_02 (28:18):
Um, thank you for coming on today.
I appreciate it.
SPEAKER_00 (28:20):
My pleasure.
Yeah, thanks for having me.
SPEAKER_02 (28:22):
Listen, everybody who got to this point in the
show, thank you so much forlistening and watching.
You've been there before.
You know, you rock, get outthere, go cut a tie to something
holding you back.
Uh don't let anything stop you,but make sure you define your
success um on your terms first.
Thanks for listening.
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