August 7, 2025 • 27 mins
How do you grow a business when the “safe” path is making you feel stuck? In this candid and energizing episode, Thomas Helfrich welcomes back Amanda Fischer, a marketing strategist, agency founder, and stand-up comedian who’s spent 15 years helping companies focus less on fluff and more on revenue.
Amanda shares how she cut the tie to traditional business development roles and turned three job offers into her first three clients. She now runs a hybrid consultancy and agency while pursuing creative balance, family time, and the kind of work that actually makes a difference.
About Amanda Fischer:
Amanda Fischer is the founder of Grade A Digital and a private marketing consultant who helps founders, sales leaders, and marketers align their strategy with revenue. With a unique blend of sharp business acumen and comedic timing, she guides businesses through brand strategy, marketing execution, and sales integration. Amanda is also the creative mind behind the upcoming personal brand Ask Amanda, where she brings no-BS advice to companies navigating fast growth, economic uncertainty, and team limitations—without losing their sense of humor.
In this episode, Thomas and Amanda discuss:
- Cutting ties with conventional job roles
Amanda shares how she turned down multiple job offers—and turned them into consulting contracts instead. - Starting before you're “ready”
She dives into why waiting for the “perfect time” is often just fear in disguise, and how action beats hesitation every time. - Balancing agency execution with advisory work
Amanda explains how her dual role as a strategist and agency founder helps clients scale more efficiently—and more realistically. - Finding the right client fit (and when to shift focus)
From supporting small businesses to serving national brands’ local teams, Amanda reveals how identifying the right audience changed her business trajectory. - The real metrics that matter
Spoiler: it's not likes or followers. Amanda urges marketers to stop obsessing over vanity metrics and focus on conversion and impact.
Key Takeaways:
- Start before you’re ready
Perfection is the enemy of progress. Just move—and optimize later. - Turn job offers into business opportunities
Amanda didn’t get hired—she got retained. The right framing changes everything. - Balance is the real measure of success
Amanda defines success as the ability to grow professionally without sacrificing personal time, family, or creativity. - Build where you live
After years of remote business in DC, Amanda shares why local networking and in-person relationships are a long-overdue growth lever.
Connect with Amanda Fischer:
💼 LinkedIn: https://www.linkedin.com/in/akfischer/
📧 Email: amanda@gradeall.com
Connect with Thomas Helfrich:
🐦 Twitter: https://twitter.com/thelfrich
📘 Facebook: https://www.facebook.com/groups/cutthetie
💼 LinkedIn: https://www.linkedin.com/in/thomashelfrich/
🌐 Website: https://www.cutthetie.com
📧 Email: t@instantlyrelevant.com
🚀 InstantlyRelevant.com: https://www.instantlyrelevant.com
Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to the Cut the Tie podcast.
Hello, I am your host, thomasHelfrich, and I'm on a mission
to help you cut the tie towhatever it is holding you back
in life.
Nah, that's not true.
Just from success.
I can't do it all.
We're only going to focus onsuccess, and you better define
that success yourself, otherwiseyou're chasing someone else's
dream and you really won't knowwhat it is you need to do to get
to where you want to go.
And today I'm joined once againby the very funny Amanda Fisher
(00:24):
.
Hello.
Speaker 2 (00:25):
Amanda, hello, how are you?
Speaker 1 (00:28):
I'm delicious, thank you.
Speaker 2 (00:29):
Delicious yes.
Speaker 1 (00:31):
It's been tantalizing .
There's just words.
Speaker 2 (00:34):
More adjectives, please.
Speaker 1 (00:37):
You.
It's funny, since you've beenon before.
It's going to be a differentkind of show.
So listen up, people.
I work out every day at LAFitness and the front desk guy,
his name is Noah.
One day he goes are you on likea radio show or a podcast?
I was like, yeah, I have apodcast.
And then the other peoplearound that were working on it I
knew it and like they had beendiscussing it, and I was like,
(00:59):
well, that's funny, you couldhave just asked.
I ass, I've been coming in herefor over a year.
I go tell you what.
Here's my phone number.
Text me three random factsabout yourself and I will make a
show about it for you on myother, on the Sexy Voice Guy
podcast.
And he did.
I got to tell you I haven'tseen him since.
Alright, he may have not, maybehe actually in the show.
(01:20):
I said you have an OnlyFansaccount about feet and maybe he
actually fired that up.
That's what he's doing now.
Welcome to the show.
Amanda, do you want tointroduce yourself?
Speaker 2 (01:29):
Sure, yes, I'm Amanda Fisher.
I'm an agency founder andprivate marketing consultant.
I've helped thousands ofbusiness leaders cut through the
crap and zero in on strategiesthat create impact on people and
revenue, and I'm also a standupcomedian.
Speaker 1 (01:48):
So all of that was not on the chair, just for irony
when you're when you're upthere to do your standup routine
.
Speaker 2 (01:55):
Oh, no, no, I got a pace.
I got a pace like a crazyperson, um, but also you want to
talk to everybody.
If the audience is, you knowthey're all around.
You know you got to go to theright side and the left side and
make sure that everybody feelslike they're in it with you.
Speaker 1 (02:15):
You know, you work bigger rooms and most of the
little comments.
There is no pacing anywhere.
It's like a chair in the stoolbarely fitting on the mic.
Speaker 2 (02:23):
No, that definitely happens, but actually my most
frequent venue is about 50people, so, um, it's not not.
Oh, that's big um, but it's,you know, it's, I wouldn't.
It's definitely not theater inthe round, but yeah, there are
people you want to make surethat you're attending to
everybody, um, you knowthroughout, because otherwise
they're going to be like.
Why was her attending toeverybody?
(02:44):
You know throughout, becauseotherwise they're going to be
like.
Why was her back to me thewhole time?
I couldn't hear anything.
Speaker 1 (02:50):
So yeah, you got to get the right 50 in there.
That's the key, all right.
So in your marketing world,tell me a little bit about what
you do.
That's unique, why people pickyou for the job.
Speaker 2 (03:03):
Yeah, what I do that, I think, is unique.
I mean I have the agency, whichis a full brand, I mean a full
service digital marketing agency, but then I'm also a consultant
.
So people come to me and theymight need help with, you know,
integrating their marketing andsales.
They might have, you know, veryfresh level employees that need
(03:26):
some direction andaccountability and strategy and
I help with that, whatever thatis.
But then they might find thatthey need execution, they need
more assistance, they needgraphics, they need social media
assistance, they need all that,and so that having that agency
as an additional resource isjust really helpful because it's
like it's an all in onesolution.
(03:46):
But also I have resources thatare outside of the agency as
well.
You know, pr people, anybodythat, anything that anybody
needs.
I'm just like a good connectorand not that other people don't
do that, people do everything.
So I'm trying to.
How do I differentiate as aconsultant?
(04:07):
I think it is unique to alsohave the resource of an agency
and have the team behind you,but also be able to work with
people one-on-one.
Speaker 1 (04:14):
Yeah, well, I think the differentiator is the and,
honestly, this is different.
Marketing is that I don't doeverything, but I know who to
get for the decision and a lotof times, and that's that's you
know from my agency.
It's set up nearly the same way.
We do some things ourselvesthat we do really well.
Everything else we bring apartner support from high-end
branding to, like you know,website development.
(04:35):
Like I'm not touching that, I'mgoing to hire somebody else to
manage them and hold them, getthem yelled at, not me.
Yeah exactly, I think thatdifferentiated, because some
places go, we do everything andthen it falls apart, and that's
where marketing is a bad name.
So I think that is true.
Speaker 2 (04:48):
So yeah, so I say we're full service and we are,
but we also understand ourlimitations.
And, like I also just mentioned, pr we do not touch PR.
I have a PR background so I canadvise on it a little bit.
But if you need to be placed inthe media, I am not your person
, I'm not going to be.
I don't have thoserelationships with TV producers
that you need to have in orderto place people Um.
(05:11):
So I do, but I know the peoplethat have those types of
relationships and then able tointroduce them.
Speaker 1 (05:15):
So yeah, Uh, so in your own kind of journey, talk
to me a little bit about it.
But before you do, how do youdefine success?
Speaker 2 (05:34):
Ooh, I mean personally, I just want.
I mean, success for me isbalance, and I feel like that's
an answer that everybody mightsay.
But success for me is beinghappy and balanced in my
business and in my life andmaking sure that I have the time
for my family, the time that Iwant to spend on my hobbies like
comedy, but also that I amdoing a good job for my clients
(05:54):
and that I am making money whiledoing that.
So that is success to me.
Speaker 1 (06:00):
That balance is actually not a very common
answer.
Speaker 2 (06:03):
Oh really what people usually answer.
A lot of people say, Captain,their calendar is effectively
going a very common answer.
Oh really, what do peopleusually answer?
Speaker 1 (06:05):
A lot of people say, captain, their calendar is the
fact, like you know, they wantto control their time, and a
great other people are just, youknow, it's still time related,
it's it's like I want more timewith my family, it's you know,
or it's financial success.
So the balance, which I thinkis where you're like I need to
(06:27):
make enough, spend enough timeat my hobbies and kind of keep
it all in check that's keepingthings in balance is a is a good
indicator of success, Cause ifyou can't, you're always like
you're chasing or you're behind.
So it's a.
It's actually one of the rarercompany answers and one of the
harder ones.
Speaker 2 (06:38):
Okay, yeah, making sure, thank you, I mean making
sure I have control over mycalendar, I think is a big piece
of that.
So, um, I could see how thoseare connected, but yeah, no, the
that's.
The real success for me is thebalance.
Can you hear my dog right now?
Speaker 1 (06:52):
he's, it's not even my dog, it's my parents dog
that's barking I can hear yourparents, but not the dog oh,
that's weird, but okay which Ican feel the emotion your dog
saying take me out, I'm gonnapee on the.
Speaker 2 (07:05):
No, I can't hear the dog.
Speaker 1 (07:06):
Uh, but I, I I also am deaf, so I'm just reading
your lips.
So, uh, the the tell me aboutyour journey a little bit and
what the metaphoric tie is.
You've had a cut to achieve thesuccess you just defined.
Speaker 2 (07:18):
Yeah.
So I mean I did.
Um, I went out on my own 15years ago, so that was the first
time that I really cut the tieand it was liberating.
I I knew I had to make a changein the organization I was with
and I was leading theirmarketing and sales.
(07:39):
It was medical devices and Iwas looking for something else
that would be a better fit forme and my values and my balance.
And I got hired.
Basically, I was invited to workat three other businesses, but
(07:59):
they all had the same issuesthey had no CRM to keep track of
potential opportunities.
They had no marketing materialsor even a functional website,
or their website was messed up.
It wasn't something that youwould want to have clients refer
to.
But then they had also nopersuasive sales pieces and they
also, funny enough, had no jobdescription for the job.
(08:23):
They thought I was so perfectfor that they wanted to hire me.
So if you don't have theexpectation set for success,
then it's really hard to besuccessful in that type of in
any position if nobody can agreeon what is successful, in any
position, if nobody can agree onwhat is successful.
So because of that, I knew thatI didn't want to take those
jobs as a full-time job.
(08:44):
So what I ended up doing wastalking all of those companies
into hiring me without theoverhead, and so I was able to
take on those first threecompanies as my first clients,
which kind of I mean it reallyreduced the risk of going out on
my own, and I felt veryfortunate for that.
So it's a big decision.
Speaker 1 (09:03):
Yeah, I think people have gotten keen to that because
I apply for marketing jobs allthe times.
I can't even get them to callme back.
I'm like now I'm doing, I wantto, I'm going to propose a
different model to them.
Like you hire me and you get awhole team, right, but I'll,
I'll it's half of what you'reasking Like, like once they get
that HR kind of involved, we gotto hire, they don't.
They're like no, we don't, wecan't know.
Speaker 2 (09:22):
Yeah, well, it was.
You know, they thought I was.
I was it was 15 years ago, soas a young, like business, it
was for business developmentpositions, that's what it was.
So it was business development.
I was in sales, but I didn'thave anything that would help me
to sell.
So these three very importantthings to be successful in my
job were not in place, and so itwould have set me back six
(09:45):
months before I was able toproduce anything, and I knew
that.
And so then I knew that by thetime six months came around,
they would be very angry at mefor not having produced any
sales.
So I reframed it as I was goingto help them set everything up
to have a successful businessdevelopment, hire and um, and
that that pitch worked.
(10:06):
And you know, yeah, and then Iwas like, okay, guess, I'm going
out on my own, you know.
So it was kind of um, I hadbeen thinking about it, and then
I was like, well, if I can, ifI can convince these guys to do
this, then I will go out on myown.
And I did.
And 15 years later, here I am.
So it worked out.
Speaker 1 (10:25):
Yeah.
And you're like never lookingback.
You know, along that journeyyou know there's a lot of things
that happened.
Do you have like a moment whereyou've had like a significant
pivot or you know you took yourbusiness to next level?
Speaker 2 (10:39):
Yes, Well, there was a moment a few years in where
you start to realize that youknow your whole business is
built on supporting smallbusinesses, but that the energy
that goes into supporting thosebusinesses is much more and you
get paid a lot less.
So there was a shift in focuson helping.
(11:04):
Localized presence for nationalbrands is how I shifted that
focus, because I was workingwith a lot of national and
international companies that hada local presence in Washington
DC, and so that's how I wouldframe it, that I would help
their you know, domestic orlocal branch operate without,
(11:24):
because they usually have aheadquartered marketing
department that's somewhere faraway and not any kind of
leadership you know locally, andso that's what.
And that worked out for a while, but it was scary at first and,
but I was right, you make a lotmore money that way.
Um, now I'm actually kind of,you know I'm not I wouldn't say
(11:46):
I'm going the other way with it,but as I mentioned, you know,
when we were talking before,that I've starting.
I'm rebranding into Ask Amanda,which is leaning into the
personal brand aspect of things.
I think I'm going to befocusing more on companies that
are trying to grow and havelofty goals in an uncertain
(12:07):
economic environment and thingsare changing and they might be
losing employees, having to makecuts, but they still have to
make the same amount of revenue,and so they might not have that
kind of marketing oversightthat they need, but they still
have some people that areworking in marketing and sales.
Just not they don't have awhole cohesive team.
So I'm going to try to step inthere and help those businesses
(12:29):
and so that those are varyingsizes of business.
Speaker 1 (12:32):
So I mean it's and it's you know I have, I have, we
have billion dollar clients andwe have solopreneurs uh,
different levels of risk.
You know, if you lose a whaleof a client, you're, you're a
company, so you have to kind ofoffset sometimes with that.
But I think realizing where youfit best for serving too is
really important, because thenyou have a competitive advantage
(12:52):
because you know it better,like it.
So I think what you discoveredis a I mean it's super important
for growth because you're likeI want to focus my energy on
that type of client.
Um, and I know personally thatif you don't do that you go mad.
Speaker 2 (13:06):
Yeah, and I assume you mentioned something
interesting.
It's like when you lose aclient, like a whale client,
then you're, you know it'sthat's a hard thing, it's always
hard.
I think that sometimes whenthat happens, that's that's kind
of what can light a fire whereyou're like, okay, I need to
replace this now, and thenusually you do so.
Speaker 1 (13:28):
Well, and I've had that and we've had one, uh, that
we really helped.
Well, I mean, like it was atthe time, it was like it was
like about 10 K a month.
It's a really good client andhe outgrew us Like he was doing
so well, he needed a biggeragency to do all the things that
we could do, and our stuff justgot absorbed into somebody
else's stuff and I was like thatsucks and it's.
And then that that then youmake a bad business decision
(13:53):
Like well, I'm going at that.
So that knee jerk reactionsometimes is it's important to
take a moment and pause to seewhat happens, because I think
you don't want to go the otherway.
And we did that for about ayear.
Oh man, this is not working,but it's all part of the journey
Along the way.
Would you have any advice you'dgive to a listener that's a
marketer?
(14:13):
Maybe just start now.
Speaker 2 (14:17):
Yeah, I mean I would.
That's you said start now, andthat's actually my advice.
My advice would be that youshould start before you're ready
, because if you're waiting fora perfect time to do something,
that time is never going to come.
So starting now is good, andit's better to have to do
something that's not perfectthan not do anything at all.
(14:38):
So, yeah, that that would be myadvice.
I need, I need to listen to itsometimes.
Sometimes I have to get pastmyself with that.
I, you know, I think, oh well,maybe I should wait until X, y,
z before I do this, and then I'mjust like I have to get out of
my own way.
Speaker 1 (14:55):
So it's hard to take your own advice sometimes.
Yeah, 100%.
Uh, you know, if you could goback anywhere in your timeline
and redo the moment, whatever itis, when would you go back?
What would you do differently?
Speaker 2 (15:09):
you know and it's, I don't.
There's nothing likecatastrophic or that comes to
mind anyway.
Maybe there is, and I'msuppressing it, which is also
possible.
The one thing that has beenwhen I moved to Florida six
years ago, I did not network orgo out and meet people Like I
(15:30):
think that would have beenextremely beneficial to be more
proactive about that earlier.
I guess I had just had a baby,but then COVID almost
immediately, because this wasMay.
2019 is when I moved here.
So COVID, fine, but 2021, 2022is when I should have started.
I think I started last month,or even, yeah, last month is
(15:51):
when I started networking here.
So most of my business buildingup until that point had been
only in DC and I continued tomaintain those relationships,
which is also.
It takes a lot of energy andtime to do that, especially long
distance, and I feel like I'vedone that successfully.
But I need I need to buildbusiness where I live and I
(16:13):
should have done that sooner.
Speaker 1 (16:15):
So, yeah, that I am going through that exact same
thing right now.
Speaker 2 (16:19):
So you are.
Speaker 1 (16:20):
I'm in Atlanta and I'm like why don't I just focus
my entire podcast in this partin Atlanta?
Why don't, you know, put thattop of funnel, try to connect to
as many it's 9 million peoplein this general area or
something like that or some oddnumber and it's like in the area
I live in, there's lots offounders.
There's like 3,000, accordingto LinkedIn, ceo founders like
(16:40):
within eight miles of me.
I'm like I only need like 20people a month that really have
a really awesome business.
I'm like, what am I doing, youknow, talking to you in Florida.
Florida's on our walls.
I like Florida people.
It's a reason to come down andvisit.
You'll get global.
You don't start there day one,and so it's interesting.
Speaker 2 (17:04):
There's.
There's a lot.
There is a lot of opportunityhere or anywhere where you live,
and you might as well do itwhere you know.
Build business where you live,because that's going to save you
time and money in the end.
Speaker 1 (17:17):
So go grab a coffee with a customer, your, your
customer retention goes up quitea bit.
Speaker 2 (17:22):
Yeah, and it just can't do that in DC.
I mean somebody, I it's.
I was just asked to lunch bythree different potential
clients in in the DC area andit's crushing and I try to pass
them off on.
You know other people like mybusiness partner and say, hey,
maybe he can do it.
But you know other people likemy business partner and say, hey
(17:43):
, maybe he can do it, but youknow he's got a full schedule
too.
Speaker 1 (17:49):
So, um, yeah, you get enough of them lined up, but
hey, listen, I'm actually goingto have a vet next week and you
fly down and you just tell themjokes for 30 minutes.
Speaker 2 (17:53):
Well, you do have events that do not include jokes
as well.
Uh, we and we did just have aparty in in DC on like a rooftop
rooftop a month ago orsomething in May yeah, more than
a month ago, but anyway, it wasreally fun, it was nice, but
(18:14):
it's like, oh, if they miss it,sorry, I won't see you for maybe
a year.
Speaker 1 (18:19):
That's true.
Speaker 2 (18:32):
If you're going to say, read one book, what's the
one book you tell people to read?
I'm actually making betterdecisions and choices and, you
know, I don't know optimizingmyself subconsciously because I
don't remember it, but right nowI'm reading Thinking in Bets by
(18:53):
Annie Duke, and that is a pokerplayer.
Yes, yes, it's very interestingabout how to view decision
making in the form of bets andless around how, what the
results are.
People tend to judge theirdecisions by the results, when
(19:15):
that doesn't really tell youwhether you had a sound decision
or not.
You could get an unlucky resultto a sound decision, so it just
is very interesting.
Also, I just want to say myfriend recently wrote a book.
His name's Derek Coburn and hewrote the book let's Retire
Retirement, which is a veryinteresting book because it
(19:37):
talks about how you shouldn'tspend your entire life just
saving up for your happiness.
You shouldn't spend your entirelife just saving up for your
happiness.
You know, oh yeah, I'm going tojust work and I don't, you know
, never have time for anythingother than working and not
making time for your family, allof that stuff, whatever you
(20:02):
know, you should do all thatstuff now while you're working
and enjoy living beforeretirement.
Speaker 1 (20:05):
And so I would love to interview him.
Because that's Okay, Becauseit's true.
I feel like I've caught myself.
I'm 49, so I feel like I'vecaught myself early enough to
say I don't want to ever retire.
I want to be doing something,Because every person I've ever
met who's retired they lookmiserable.
Yeah, I don't think I've retire.
I want to be doing somethingbecause every person I've ever
met who's retired.
Speaker 2 (20:25):
they look miserable yeah.
Speaker 1 (20:26):
I don't think I've met anyone who's like truly
happy in retirement.
There's a few, but they'restill doing stuff, they're still
on boards, they're still,they're having fun, but they're
still adding value to something,commercial or not for profit
wise.
They're just not, like you know, golfing every day Like those
guys look miserable.
Speaker 2 (20:41):
Well, I mean and that's the other piece of it
it's like you could still, youknow, have worthy efforts as you
get older.
It doesn't need to be so.
You know, work, your, you know,butt off your whole life and
then stop working immediately,and that's when you can be happy
.
It is more of a balance that hefocuses on, and I think it's a
(21:03):
really great message, and yeah,I couldn't agree more.
Speaker 1 (21:09):
I was just like oh my word.
So yeah, we'll connect on thatafterwards.
You know who's giving youinspiration.
Speaker 2 (21:16):
You know, the person that gives me the most
inspiration is actually my10-year-old son.
And the person that gives methe most inspiration is actually
(21:47):
my 10-year-old son.
He is just like the most pure,kind person, succeed and it
shows through, and he's just sooptimistic.
So, um, because of that, I findmyself trying to remind myself
to be like Max.
Um, because, uh, you know, itdoesn't come as naturally to me.
Speaker 1 (22:03):
That's fun, that's a good person to be inspired by.
Speaker 2 (22:05):
like that's yeah yeah , I mean, you know there are
plenty of people to be inspiredby, but it came.
You know he just returned fromum sleekway camp, so that was
fresh in my mind and we're justlike we need our, we need our
hype guy.
Speaker 1 (22:17):
But like the vibes in the house aren't as good
without him, like he's just yeahso that's our kids are at camp
for two weeks and I'm like, uh,I missed them, but it's been
nice having acquired her homesame time.
Speaker 2 (22:34):
It's all right let's be real, like I didn't really
until like the last three days.
You know he he was gone forfour weeks and it's like the
last three days I was like, ohmy gosh, I can't wait till he
gets home.
But before that I was like, oh,this is not really nice.
Speaker 1 (22:46):
Yeah, you know, if there was a question, I probably
should ask you and I didn'twhat would that question be?
Speaker 2 (22:55):
Hmm, I think that Gosh there are so many, gosh
there's so many um, likesomething that people obsess
over, you know, like what dopeople obsess over in marketing?
That they shouldn't beobsessing over, like what
doesn't matter?
I think is a good question um,that actually is a great.
Speaker 1 (23:18):
I think that's how it's like.
Which.
What are people obsessing overthat?
They shouldn't be, because Ithink that's a yes and it's how
it's like.
What are people obsessing?
Speaker 2 (23:22):
over that.
They shouldn't be, because Ithink that's a question and it's
really like vanity metrics.
So how many likes you get orhow many followers you have is
not the thing that moves theneedle.
I guess it makes people feelbetter.
We all want more likes andfollows, but it's really like
did it convert?
Did they engage?
Are they buying from you?
(23:43):
Are they a client?
Those are the things thatmatter, not the likes or how
many follows you have.
If you have an engaged audienceof a thousand people, it's way
better than a disengagedaudience of 10,000 people.
Speaker 1 (23:57):
It's true.
Every month I remove about athousand connections from
LinkedIn.
That really it hurts my metricsfrom a vanity standpoint
because it looks like you'relosing followers.
It's intentional for long-termto get a more engaged audience.
Speaker 2 (24:09):
It is because the algorithms they see that so many
people are going to see yourpost and if not enough
percentage of people react in acertain amount of time, then
it's not going to be seen by anyother people, like it gets seen
by less and less people, but ifpeople are reacting the people
that see it are reacting thenit's going to get shown to more
(24:30):
and more people.
Speaker 1 (24:31):
So yeah, I'm pretty close to doing this.
I'm finalizing kind of thestrategy, but I have about
30,000.
I'm at max connections.
There's more followers thanthat.
I'm actually about to nukeanybody who's not in marketing
or founder and replace it allwith marketers in the US and
founders US.
These are the two main clientswe serve top of funnel,
(24:51):
specifically with the pivot I'mgoing to be doing with my
company soon, Because that's whoI'm going to engage around is
like you know how to build avery good, verifiable agency.
Right, it's like here's what ittakes to be a good agency and
that group will care.
My current group is all overthe place between consulting and
some founders and somemarketers and some people
wanting jobs and it's like I'mjust going to nuke.
If you don't have marketing,agency or the word founder, I
(25:12):
may just go through a bigcampaign and nuke 15,000 people
out.
Speaker 2 (25:16):
That might actually make sense for you.
I was trying to think ofanother way.
I do know people that have hit3,000 connections and then if
you try to connect with themthey send out a note saying you
know, I've hit my maxconnections.
You know, I'd really love to bein touch with you here.
The other ways that we could bein touch, something like that,
but for what you're doing andyou know probably that's your
(25:41):
mode is the best.
Speaker 1 (25:42):
So it's going to hurt , but I don't care about the
measures.
What I care about is, two yearsfrom now, that that group is
fully engaged into the contentthat we'll be doing.
So you take a short-term hitand I'll just be open about it.
I'm like I'm nuking myenvironment.
So start engaging with the pros.
We've tried everything onLinkedIn.
I mean, we bought followers, we.
(26:02):
So we've tried everything onLinkedIn.
I mean, we bought followers, wesee what it would, it would
work.
But you know, and we were like,and then we're like, oh my God,
linkedin, can you please removeall these bots they did?
I'm like, thank you, I washorrible.
Um, cause, I mean it was.
It was terrible.
Speaker 2 (26:25):
Um, anyway, I hear and then we're leaders would be
you know that need marketingassistance.
That often helps, or anyfounders or business owners that
have a gap in their marketingand need marketing and sales
integration specifically, orjust help navigating a new
environment for how to producerevenue in a changing
(26:46):
environment.
So I'm really focused onrevenue production as a marketer
, that's.
I guess that's another uniquething.
A lot of marketers are like youknow analytics and you know
just on, you know digitalanalytics and making things
pretty, but I'm really focusedon growing revenue.
Speaker 1 (27:02):
Yeah, well, and how do you want them to get ahold of
you?
Speaker 2 (27:05):
Oh sorry, you can email me at Amanda at
gradeallccom is one way.
I don't have Ask Amanda up yet,so it's Amanda at gradeallccom.
Get-e-a-l-l-ccom.
Speaker 1 (27:25):
Get that?
Ask Amanda.
Speaker 2 (27:27):
That looks so much easier.
Linkedin is yeah, ask Amanda.
It'll be Ask Amanda now, butbecause you know, I guess
somebody that doesn't useAskAmandacom still has it.
Speaker 1 (27:38):
So that makes me mad.
Thank you so much for coming on.
It's always a pleasure Very funIf anybody's still listening
watching you rock.
And if this is your first timehere I hope it's the first of
many.
If you've been here before, youknow what to go do next.
Go cut a tie to somethingholding you back, but first
define your success, thankfully.
Welcome to the Cut the Tie podcast.
Hello, I am your host, thomasHelfrich, and I'm on a mission
to help you cut the tie towhatever it is holding you back
in life.
Nah, that's not true.
Just from success.
I can't do it all.
We're only going to focus onsuccess, and you better define
that success yourself, otherwiseyou're chasing someone else's
dream and you really won't knowwhat it is you need to do to get
to where you want to go.
And today I'm joined once againby the very funny Amanda Fisher
(00:24):
.
Hello.
Speaker 2 (00:25):
Amanda, hello, how are you?
Speaker 1 (00:28):
I'm delicious, thank you.
Speaker 2 (00:29):
Delicious yes.
Speaker 1 (00:31):
It's been tantalizing .
There's just words.
Speaker 2 (00:34):
More adjectives, please.
Speaker 1 (00:37):
You.
It's funny, since you've beenon before.
It's going to be a differentkind of show.
So listen up, people.
I work out every day at LAFitness and the front desk guy,
his name is Noah.
One day he goes are you on likea radio show or a podcast?
I was like, yeah, I have apodcast.
And then the other peoplearound that were working on it I
knew it and like they had beendiscussing it, and I was like,
(00:59):
well, that's funny, you couldhave just asked.
I ass, I've been coming in herefor over a year.
I go tell you what.
Here's my phone number.
Text me three random factsabout yourself and I will make a
show about it for you on myother, on the Sexy Voice Guy
podcast.
And he did.
I got to tell you I haven'tseen him since.
Alright, he may have not, maybehe actually in the show.
(01:20):
I said you have an OnlyFansaccount about feet and maybe he
actually fired that up.
That's what he's doing now.
Welcome to the show.
Amanda, do you want tointroduce yourself?
Speaker 2 (01:29):
Sure, yes, I'm Amanda Fisher.
I'm an agency founder andprivate marketing consultant.
I've helped thousands ofbusiness leaders cut through the
crap and zero in on strategiesthat create impact on people and
revenue, and I'm also a standupcomedian.
Speaker 1 (01:48):
So all of that was not on the chair, just for irony
when you're when you're upthere to do your standup routine
.
Speaker 2 (01:55):
Oh, no, no, I got a pace.
I got a pace like a crazyperson, um, but also you want to
talk to everybody.
If the audience is, you knowthey're all around.
You know you got to go to theright side and the left side and
make sure that everybody feelslike they're in it with you.
Speaker 1 (02:15):
You know, you work bigger rooms and most of the
little comments.
There is no pacing anywhere.
It's like a chair in the stoolbarely fitting on the mic.
Speaker 2 (02:23):
No, that definitely happens, but actually my most
frequent venue is about 50people, so, um, it's not not.
Oh, that's big um, but it's,you know, it's, I wouldn't.
It's definitely not theater inthe round, but yeah, there are
people you want to make surethat you're attending to
everybody, um, you knowthroughout, because otherwise
they're going to be like.
Why was her attending toeverybody?
(02:44):
You know throughout, becauseotherwise they're going to be
like.
Why was her back to me thewhole time?
I couldn't hear anything.
Speaker 1 (02:50):
So yeah, you got to get the right 50 in there.
That's the key, all right.
So in your marketing world,tell me a little bit about what
you do.
That's unique, why people pickyou for the job.
Speaker 2 (03:03):
Yeah, what I do that, I think, is unique.
I mean I have the agency, whichis a full brand, I mean a full
service digital marketing agency, but then I'm also a consultant
.
So people come to me and theymight need help with, you know,
integrating their marketing andsales.
They might have, you know, veryfresh level employees that need
(03:26):
some direction andaccountability and strategy and
I help with that, whatever thatis.
But then they might find thatthey need execution, they need
more assistance, they needgraphics, they need social media
assistance, they need all that,and so that having that agency
as an additional resource isjust really helpful because it's
like it's an all in onesolution.
(03:46):
But also I have resources thatare outside of the agency as
well.
You know, pr people, anybodythat, anything that anybody
needs.
I'm just like a good connectorand not that other people don't
do that, people do everything.
So I'm trying to.
How do I differentiate as aconsultant?
(04:07):
I think it is unique to alsohave the resource of an agency
and have the team behind you,but also be able to work with
people one-on-one.
Speaker 1 (04:14):
Yeah, well, I think the differentiator is the and,
honestly, this is different.
Marketing is that I don't doeverything, but I know who to
get for the decision and a lotof times, and that's that's you
know from my agency.
It's set up nearly the same way.
We do some things ourselvesthat we do really well.
Everything else we bring apartner support from high-end
branding to, like you know,website development.
(04:35):
Like I'm not touching that, I'mgoing to hire somebody else to
manage them and hold them, getthem yelled at, not me.
Yeah exactly, I think thatdifferentiated, because some
places go, we do everything andthen it falls apart, and that's
where marketing is a bad name.
So I think that is true.
Speaker 2 (04:48):
So yeah, so I say we're full service and we are,
but we also understand ourlimitations.
And, like I also just mentioned, pr we do not touch PR.
I have a PR background so I canadvise on it a little bit.
But if you need to be placed inthe media, I am not your person
, I'm not going to be.
I don't have thoserelationships with TV producers
that you need to have in orderto place people Um.
(05:11):
So I do, but I know the peoplethat have those types of
relationships and then able tointroduce them.
Speaker 1 (05:15):
So yeah, Uh, so in your own kind of journey, talk
to me a little bit about it.
But before you do, how do youdefine success?
Speaker 2 (05:34):
Ooh, I mean personally, I just want.
I mean, success for me isbalance, and I feel like that's
an answer that everybody mightsay.
But success for me is beinghappy and balanced in my
business and in my life andmaking sure that I have the time
for my family, the time that Iwant to spend on my hobbies like
comedy, but also that I amdoing a good job for my clients
(05:54):
and that I am making money whiledoing that.
So that is success to me.
Speaker 1 (06:00):
That balance is actually not a very common
answer.
Speaker 2 (06:03):
Oh really what people usually answer.
A lot of people say, Captain,their calendar is effectively
going a very common answer.
Oh really, what do peopleusually answer?
Speaker 1 (06:05):
A lot of people say, captain, their calendar is the
fact, like you know, they wantto control their time, and a
great other people are just, youknow, it's still time related,
it's it's like I want more timewith my family, it's you know,
or it's financial success.
So the balance, which I thinkis where you're like I need to
(06:27):
make enough, spend enough timeat my hobbies and kind of keep
it all in check that's keepingthings in balance is a is a good
indicator of success, Cause ifyou can't, you're always like
you're chasing or you're behind.
So it's a.
It's actually one of the rarercompany answers and one of the
harder ones.
Speaker 2 (06:38):
Okay, yeah, making sure, thank you, I mean making
sure I have control over mycalendar, I think is a big piece
of that.
So, um, I could see how thoseare connected, but yeah, no, the
that's.
The real success for me is thebalance.
Can you hear my dog right now?
Speaker 1 (06:52):
he's, it's not even my dog, it's my parents dog
that's barking I can hear yourparents, but not the dog oh,
that's weird, but okay which Ican feel the emotion your dog
saying take me out, I'm gonnapee on the.
Speaker 2 (07:05):
No, I can't hear the dog.
Speaker 1 (07:06):
Uh, but I, I I also am deaf, so I'm just reading
your lips.
So, uh, the the tell me aboutyour journey a little bit and
what the metaphoric tie is.
You've had a cut to achieve thesuccess you just defined.
Speaker 2 (07:18):
Yeah.
So I mean I did.
Um, I went out on my own 15years ago, so that was the first
time that I really cut the tieand it was liberating.
I I knew I had to make a changein the organization I was with
and I was leading theirmarketing and sales.
(07:39):
It was medical devices and Iwas looking for something else
that would be a better fit forme and my values and my balance.
And I got hired.
Basically, I was invited to workat three other businesses, but
(07:59):
they all had the same issuesthey had no CRM to keep track of
potential opportunities.
They had no marketing materialsor even a functional website,
or their website was messed up.
It wasn't something that youwould want to have clients refer
to.
But then they had also nopersuasive sales pieces and they
also, funny enough, had no jobdescription for the job.
(08:23):
They thought I was so perfectfor that they wanted to hire me.
So if you don't have theexpectation set for success,
then it's really hard to besuccessful in that type of in
any position if nobody can agreeon what is successful, in any
position, if nobody can agree onwhat is successful.
So because of that, I knew thatI didn't want to take those
jobs as a full-time job.
(08:44):
So what I ended up doing wastalking all of those companies
into hiring me without theoverhead, and so I was able to
take on those first threecompanies as my first clients,
which kind of I mean it reallyreduced the risk of going out on
my own, and I felt veryfortunate for that.
So it's a big decision.
Speaker 1 (09:03):
Yeah, I think people have gotten keen to that because
I apply for marketing jobs allthe times.
I can't even get them to callme back.
I'm like now I'm doing, I wantto, I'm going to propose a
different model to them.
Like you hire me and you get awhole team, right, but I'll,
I'll it's half of what you'reasking Like, like once they get
that HR kind of involved, we gotto hire, they don't.
They're like no, we don't, wecan't know.
Speaker 2 (09:22):
Yeah, well, it was.
You know, they thought I was.
I was it was 15 years ago, soas a young, like business, it
was for business developmentpositions, that's what it was.
So it was business development.
I was in sales, but I didn'thave anything that would help me
to sell.
So these three very importantthings to be successful in my
job were not in place, and so itwould have set me back six
(09:45):
months before I was able toproduce anything, and I knew
that.
And so then I knew that by thetime six months came around,
they would be very angry at mefor not having produced any
sales.
So I reframed it as I was goingto help them set everything up
to have a successful businessdevelopment, hire and um, and
that that pitch worked.
(10:06):
And you know, yeah, and then Iwas like, okay, guess, I'm going
out on my own, you know.
So it was kind of um, I hadbeen thinking about it, and then
I was like, well, if I can, ifI can convince these guys to do
this, then I will go out on myown.
And I did.
And 15 years later, here I am.
So it worked out.
Speaker 1 (10:25):
Yeah.
And you're like never lookingback.
You know, along that journeyyou know there's a lot of things
that happened.
Do you have like a moment whereyou've had like a significant
pivot or you know you took yourbusiness to next level?
Speaker 2 (10:39):
Yes, Well, there was a moment a few years in where
you start to realize that youknow your whole business is
built on supporting smallbusinesses, but that the energy
that goes into supporting thosebusinesses is much more and you
get paid a lot less.
So there was a shift in focuson helping.
(11:04):
Localized presence for nationalbrands is how I shifted that
focus, because I was workingwith a lot of national and
international companies that hada local presence in Washington
DC, and so that's how I wouldframe it, that I would help
their you know, domestic orlocal branch operate without,
(11:24):
because they usually have aheadquartered marketing
department that's somewhere faraway and not any kind of
leadership you know locally, andso that's what.
And that worked out for a while, but it was scary at first and,
but I was right, you make a lotmore money that way.
Um, now I'm actually kind of,you know I'm not I wouldn't say
(11:46):
I'm going the other way with it,but as I mentioned, you know,
when we were talking before,that I've starting.
I'm rebranding into Ask Amanda,which is leaning into the
personal brand aspect of things.
I think I'm going to befocusing more on companies that
are trying to grow and havelofty goals in an uncertain
(12:07):
economic environment and thingsare changing and they might be
losing employees, having to makecuts, but they still have to
make the same amount of revenue,and so they might not have that
kind of marketing oversightthat they need, but they still
have some people that areworking in marketing and sales.
Just not they don't have awhole cohesive team.
So I'm going to try to step inthere and help those businesses
(12:29):
and so that those are varyingsizes of business.
Speaker 1 (12:32):
So I mean it's and it's you know I have, I have, we
have billion dollar clients andwe have solopreneurs uh,
different levels of risk.
You know, if you lose a whaleof a client, you're, you're a
company, so you have to kind ofoffset sometimes with that.
But I think realizing where youfit best for serving too is
really important, because thenyou have a competitive advantage
(12:52):
because you know it better,like it.
So I think what you discoveredis a I mean it's super important
for growth because you're likeI want to focus my energy on
that type of client.
Um, and I know personally thatif you don't do that you go mad.
Speaker 2 (13:06):
Yeah, and I assume you mentioned something
interesting.
It's like when you lose aclient, like a whale client,
then you're, you know it'sthat's a hard thing, it's always
hard.
I think that sometimes whenthat happens, that's that's kind
of what can light a fire whereyou're like, okay, I need to
replace this now, and thenusually you do so.
Speaker 1 (13:28):
Well, and I've had that and we've had one, uh, that
we really helped.
Well, I mean, like it was atthe time, it was like it was
like about 10 K a month.
It's a really good client andhe outgrew us Like he was doing
so well, he needed a biggeragency to do all the things that
we could do, and our stuff justgot absorbed into somebody
else's stuff and I was like thatsucks and it's.
And then that that then youmake a bad business decision
(13:53):
Like well, I'm going at that.
So that knee jerk reactionsometimes is it's important to
take a moment and pause to seewhat happens, because I think
you don't want to go the otherway.
And we did that for about ayear.
Oh man, this is not working,but it's all part of the journey
Along the way.
Would you have any advice you'dgive to a listener that's a
marketer?
(14:13):
Maybe just start now.
Speaker 2 (14:17):
Yeah, I mean I would.
That's you said start now, andthat's actually my advice.
My advice would be that youshould start before you're ready
, because if you're waiting fora perfect time to do something,
that time is never going to come.
So starting now is good, andit's better to have to do
something that's not perfectthan not do anything at all.
(14:38):
So, yeah, that that would be myadvice.
I need, I need to listen to itsometimes.
Sometimes I have to get pastmyself with that.
I, you know, I think, oh well,maybe I should wait until X, y,
z before I do this, and then I'mjust like I have to get out of
my own way.
Speaker 1 (14:55):
So it's hard to take your own advice sometimes.
Yeah, 100%.
Uh, you know, if you could goback anywhere in your timeline
and redo the moment, whatever itis, when would you go back?
What would you do differently?
Speaker 2 (15:09):
you know and it's, I don't.
There's nothing likecatastrophic or that comes to
mind anyway.
Maybe there is, and I'msuppressing it, which is also
possible.
The one thing that has beenwhen I moved to Florida six
years ago, I did not network orgo out and meet people Like I
(15:30):
think that would have beenextremely beneficial to be more
proactive about that earlier.
I guess I had just had a baby,but then COVID almost
immediately, because this wasMay.
2019 is when I moved here.
So COVID, fine, but 2021, 2022is when I should have started.
I think I started last month,or even, yeah, last month is
(15:51):
when I started networking here.
So most of my business buildingup until that point had been
only in DC and I continued tomaintain those relationships,
which is also.
It takes a lot of energy andtime to do that, especially long
distance, and I feel like I'vedone that successfully.
But I need I need to buildbusiness where I live and I
(16:13):
should have done that sooner.
Speaker 1 (16:15):
So, yeah, that I am going through that exact same
thing right now.
Speaker 2 (16:19):
So you are.
Speaker 1 (16:20):
I'm in Atlanta and I'm like why don't I just focus
my entire podcast in this partin Atlanta?
Why don't, you know, put thattop of funnel, try to connect to
as many it's 9 million peoplein this general area or
something like that or some oddnumber and it's like in the area
I live in, there's lots offounders.
There's like 3,000, accordingto LinkedIn, ceo founders like
(16:40):
within eight miles of me.
I'm like I only need like 20people a month that really have
a really awesome business.
I'm like, what am I doing, youknow, talking to you in Florida.
Florida's on our walls.
I like Florida people.
It's a reason to come down andvisit.
You'll get global.
You don't start there day one,and so it's interesting.
Speaker 2 (17:04):
There's.
There's a lot.
There is a lot of opportunityhere or anywhere where you live,
and you might as well do itwhere you know.
Build business where you live,because that's going to save you
time and money in the end.
Speaker 1 (17:17):
So go grab a coffee with a customer, your, your
customer retention goes up quitea bit.
Speaker 2 (17:22):
Yeah, and it just can't do that in DC.
I mean somebody, I it's.
I was just asked to lunch bythree different potential
clients in in the DC area andit's crushing and I try to pass
them off on.
You know other people like mybusiness partner and say, hey,
maybe he can do it.
But you know other people likemy business partner and say, hey
(17:43):
, maybe he can do it, but youknow he's got a full schedule
too.
Speaker 1 (17:49):
So, um, yeah, you get enough of them lined up, but
hey, listen, I'm actually goingto have a vet next week and you
fly down and you just tell themjokes for 30 minutes.
Speaker 2 (17:53):
Well, you do have events that do not include jokes
as well.
Uh, we and we did just have aparty in in DC on like a rooftop
rooftop a month ago orsomething in May yeah, more than
a month ago, but anyway, it wasreally fun, it was nice, but
(18:14):
it's like, oh, if they miss it,sorry, I won't see you for maybe
a year.
Speaker 1 (18:19):
That's true.
Speaker 2 (18:32):
If you're going to say, read one book, what's the
one book you tell people to read?
I'm actually making betterdecisions and choices and, you
know, I don't know optimizingmyself subconsciously because I
don't remember it, but right nowI'm reading Thinking in Bets by
(18:53):
Annie Duke, and that is a pokerplayer.
Yes, yes, it's very interestingabout how to view decision
making in the form of bets andless around how, what the
results are.
People tend to judge theirdecisions by the results, when
(19:15):
that doesn't really tell youwhether you had a sound decision
or not.
You could get an unlucky resultto a sound decision, so it just
is very interesting.
Also, I just want to say myfriend recently wrote a book.
His name's Derek Coburn and hewrote the book let's Retire
Retirement, which is a veryinteresting book because it
(19:37):
talks about how you shouldn'tspend your entire life just
saving up for your happiness.
You shouldn't spend your entirelife just saving up for your
happiness.
You know, oh yeah, I'm going tojust work and I don't, you know
, never have time for anythingother than working and not
making time for your family, allof that stuff, whatever you
(20:02):
know, you should do all thatstuff now while you're working
and enjoy living beforeretirement.
Speaker 1 (20:05):
And so I would love to interview him.
Because that's Okay, Becauseit's true.
I feel like I've caught myself.
I'm 49, so I feel like I'vecaught myself early enough to
say I don't want to ever retire.
I want to be doing something,Because every person I've ever
met who's retired they lookmiserable.
Yeah, I don't think I've retire.
I want to be doing somethingbecause every person I've ever
met who's retired.
Speaker 2 (20:25):
they look miserable yeah.
Speaker 1 (20:26):
I don't think I've met anyone who's like truly
happy in retirement.
There's a few, but they'restill doing stuff, they're still
on boards, they're still,they're having fun, but they're
still adding value to something,commercial or not for profit
wise.
They're just not, like you know, golfing every day Like those
guys look miserable.
Speaker 2 (20:41):
Well, I mean and that's the other piece of it
it's like you could still, youknow, have worthy efforts as you
get older.
It doesn't need to be so.
You know, work, your, you know,butt off your whole life and
then stop working immediately,and that's when you can be happy
.
It is more of a balance that hefocuses on, and I think it's a
(21:03):
really great message, and yeah,I couldn't agree more.
Speaker 1 (21:09):
I was just like oh my word.
So yeah, we'll connect on thatafterwards.
You know who's giving youinspiration.
Speaker 2 (21:16):
You know, the person that gives me the most
inspiration is actually my10-year-old son.
And the person that gives methe most inspiration is actually
(21:47):
my 10-year-old son.
He is just like the most pure,kind person, succeed and it
shows through, and he's just sooptimistic.
So, um, because of that, I findmyself trying to remind myself
to be like Max.
Um, because, uh, you know, itdoesn't come as naturally to me.
Speaker 1 (22:03):
That's fun, that's a good person to be inspired by.
Speaker 2 (22:05):
like that's yeah yeah , I mean, you know there are
plenty of people to be inspiredby, but it came.
You know he just returned fromum sleekway camp, so that was
fresh in my mind and we're justlike we need our, we need our
hype guy.
Speaker 1 (22:17):
But like the vibes in the house aren't as good
without him, like he's just yeahso that's our kids are at camp
for two weeks and I'm like, uh,I missed them, but it's been
nice having acquired her homesame time.
Speaker 2 (22:34):
It's all right let's be real, like I didn't really
until like the last three days.
You know he he was gone forfour weeks and it's like the
last three days I was like, ohmy gosh, I can't wait till he
gets home.
But before that I was like, oh,this is not really nice.
Speaker 1 (22:46):
Yeah, you know, if there was a question, I probably
should ask you and I didn'twhat would that question be?
Speaker 2 (22:55):
Hmm, I think that Gosh there are so many, gosh
there's so many um, likesomething that people obsess
over, you know, like what dopeople obsess over in marketing?
That they shouldn't beobsessing over, like what
doesn't matter?
I think is a good question um,that actually is a great.
Speaker 1 (23:18):
I think that's how it's like.
Which.
What are people obsessing overthat?
They shouldn't be, because Ithink that's a yes and it's how
it's like.
What are people obsessing?
Speaker 2 (23:22):
over that.
They shouldn't be, because Ithink that's a question and it's
really like vanity metrics.
So how many likes you get orhow many followers you have is
not the thing that moves theneedle.
I guess it makes people feelbetter.
We all want more likes andfollows, but it's really like
did it convert?
Did they engage?
Are they buying from you?
(23:43):
Are they a client?
Those are the things thatmatter, not the likes or how
many follows you have.
If you have an engaged audienceof a thousand people, it's way
better than a disengagedaudience of 10,000 people.
Speaker 1 (23:57):
It's true.
Every month I remove about athousand connections from
LinkedIn.
That really it hurts my metricsfrom a vanity standpoint
because it looks like you'relosing followers.
It's intentional for long-termto get a more engaged audience.
Speaker 2 (24:09):
It is because the algorithms they see that so many
people are going to see yourpost and if not enough
percentage of people react in acertain amount of time, then
it's not going to be seen by anyother people, like it gets seen
by less and less people, but ifpeople are reacting the people
that see it are reacting thenit's going to get shown to more
(24:30):
and more people.
Speaker 1 (24:31):
So yeah, I'm pretty close to doing this.
I'm finalizing kind of thestrategy, but I have about
30,000.
I'm at max connections.
There's more followers thanthat.
I'm actually about to nukeanybody who's not in marketing
or founder and replace it allwith marketers in the US and
founders US.
These are the two main clientswe serve top of funnel,
(24:51):
specifically with the pivot I'mgoing to be doing with my
company soon, Because that's whoI'm going to engage around is
like you know how to build avery good, verifiable agency.
Right, it's like here's what ittakes to be a good agency and
that group will care.
My current group is all overthe place between consulting and
some founders and somemarketers and some people
wanting jobs and it's like I'mjust going to nuke.
If you don't have marketing,agency or the word founder, I
(25:12):
may just go through a bigcampaign and nuke 15,000 people
out.
Speaker 2 (25:16):
That might actually make sense for you.
I was trying to think ofanother way.
I do know people that have hit3,000 connections and then if
you try to connect with themthey send out a note saying you
know, I've hit my maxconnections.
You know, I'd really love to bein touch with you here.
The other ways that we could bein touch, something like that,
but for what you're doing andyou know probably that's your
(25:41):
mode is the best.
Speaker 1 (25:42):
So it's going to hurt , but I don't care about the
measures.
What I care about is, two yearsfrom now, that that group is
fully engaged into the contentthat we'll be doing.
So you take a short-term hitand I'll just be open about it.
I'm like I'm nuking myenvironment.
So start engaging with the pros.
We've tried everything onLinkedIn.
I mean, we bought followers, we.
(26:02):
So we've tried everything onLinkedIn.
I mean, we bought followers, wesee what it would, it would
work.
But you know, and we were like,and then we're like, oh my God,
linkedin, can you please removeall these bots they did?
I'm like, thank you, I washorrible.
Um, cause, I mean it was.
It was terrible.
Speaker 2 (26:25):
Um, anyway, I hear and then we're leaders would be
you know that need marketingassistance.
That often helps, or anyfounders or business owners that
have a gap in their marketingand need marketing and sales
integration specifically, orjust help navigating a new
environment for how to producerevenue in a changing
(26:46):
environment.
So I'm really focused onrevenue production as a marketer
, that's.
I guess that's another uniquething.
A lot of marketers are like youknow analytics and you know
just on, you know digitalanalytics and making things
pretty, but I'm really focusedon growing revenue.
Speaker 1 (27:02):
Yeah, well, and how do you want them to get ahold of
you?
Speaker 2 (27:05):
Oh sorry, you can email me at Amanda at
gradeallccom is one way.
I don't have Ask Amanda up yet,so it's Amanda at gradeallccom.
Get-e-a-l-l-ccom.
Speaker 1 (27:25):
Get that?
Ask Amanda.
Speaker 2 (27:27):
That looks so much easier.
Linkedin is yeah, ask Amanda.
It'll be Ask Amanda now, butbecause you know, I guess
somebody that doesn't useAskAmandacom still has it.
Speaker 1 (27:38):
So that makes me mad.
Thank you so much for coming on.
It's always a pleasure Very funIf anybody's still listening
watching you rock.
And if this is your first timehere I hope it's the first of
many.
If you've been here before, youknow what to go do next.
Go cut a tie to somethingholding you back, but first
define your success, thankfully.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.