July 11, 2025 • 28 mins
Cut The Tie Podcast with Sherman Merricks
How do you go from college dropout to multiple seven-figure businesses—with no roadmap and no excuses? In this episode of Cut The Tie, Thomas Helfrich sits down with Sherman Merricks, founder of Dynasty CrossFit and co-owner of the LASSO Framework, to talk about ownership—of your time, your choices, and your outcome.
Sherman gets real about the moment he realized he was stuck—not because of the job or the system, but because he lacked a plan. He didn’t wait for the perfect opportunity—he created one. And then another. And another. From building a thriving gym to running a marketing agency that helps gym owners scale smarter, Sherman shares a no-BS blueprint for taking back control of your life and business.
About Sherman Merricks
Sherman Merricks is a serial entrepreneur, sales coach, and co-owner of LASSO Framework, a marketing and sales implementation company helping gym owners grow profitable, sustainable businesses. After founding Dynasty CrossFit in Gainesville, FL, and growing it into a 7-figure business, Sherman shifted his focus to helping other fitness entrepreneurs overcome their biggest roadblocks—sales, marketing, and systems. Today, through LASSO, he helps gym owners stop spinning their wheels and start building real freedom. Sherman is also a husband, father, and believer in creating a life by design—not by default.
In this episode, Thomas and Sherman discuss:
- The shift from chaos to clarity
Why most people aren’t actually stuck—they’re just undisciplined and unfocused. - The secret to scaling: it’s not hustle
Sherman breaks down how delegation, systems, and sales mastery unlocked growth in multiple industries. - Why gym ownership wasn’t enough
After building a successful gym, Sherman realized he still didn’t have the freedom he wanted. So he built again. - The trap of “being busy”
Productivity is not progress. Sherman explains how he simplified his days to drive more value with less stress.
Key Takeaways
- You’re not stuck—you just need a better plan
If you’re serious about freedom, start with clarity and follow with execution. - Sales solves most business problems
If you're not selling, you're not scaling. Learn how to close or hire someone who can. - Busy is the new broke
Constant activity doesn’t mean progress. Focus on the few things that actually move the needle. - Systems create separation
Want freedom? Build processes that don’t require your presence.
Connect with Sherman Merricks
🌐 Website: www.lassoframework.com
💼 LinkedIn: Sherman Merricks
Connect with Thomas Helfrich
🐦 Twitter: @thelfrich
📘 Facebook: Cut the Tie Group
💼 LinkedIn: Thomas Helfrich
🌐 Website: www.cutthetie.com
📧 Email: t@instantlyrelevant.com
🚀 InstantlyRelevant.com
Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to Cut the Tie podcast.
Hi, I'm your host, ThomasHelfrich.
I'm on that mission to help youcut a tie to whatever it is
holding you back in your lifefrom achieving the success of
which you've defined foryourself.
And today we're joined bySherman Merricks.
Sherman, how are you doingtoday?
Speaker 2 (00:13):
I'm doing great, excited to be here, man.
Thanks for having me.
Speaker 1 (00:15):
Thanks for having me Shit.
Of course Cussing's allowed.
We don't want too many F-bombsbecause we want YouTube to still
monetize.
But you can drop.
You can drop a few here andthere.
Speaker 2 (00:32):
The longer I go in the day of filming, the more
cuss words that come out.
Sherman, take a moment tointroduce yourself and what it
is you do.
Yeah, my name is ShermanMerricks.
I am a ex-gym owner.
I own a gym for 13 yearsCrossFit gym.
I'm in Gainesville, Florida,Started in my garage, grew it to
something special and I want tosay, about eight years in, I
(00:53):
was having a lot of success andyou know how it is when you have
success.
People reach out and ask youquestions.
They're like how do you do ABC?
So I had a lot of peoplereaching out asking hey, how are
you doing your marketing?
How are you growing at thisrate?
And in the beginning I'm justlike, oh, I was excited, oh,
(01:13):
yeah, Let me tell you how greatI am.
Then I figured out quickly oh,I can charge people, I can
charge people for this.
So fast forward to that.
I started a marketing agency,Lasso Framework, that
specializes in helping gyms grow, framework that specializes in
helping gyms grow, Right?
So my partner and I, wespecialize in helping gym grow
to.
You know, get to the next leveland for me it's a.
(01:34):
What started off as a passionproject turned into my main
thing and, you know, one of thebig ties I had to cut was I had
to get rid of my gym because themarketing was taking so much.
But it was so hard to cut thetie because I'm the gym guy.
This is what got me started,this is what I need.
So, yeah, that's a little bitabout me.
I love that.
Speaker 1 (01:54):
Well, you got to be a huge Alex Hermosi fan.
Then for gym long.
I love his stuff.
I do not know how that guykeeps up with content, like our
son.
I've seen it slow down a little, cause I think even he's like
it's gotta be exhausting, causeI know he's the front guy for
his car anyway.
So I like I don't recommend, bythe way, that marketing, cause
it puts your personal brand atthe middle and you're endlessly
(02:14):
going to have to be it and youcan never exit.
Yeah, it looks exhausting,we'll take that offline maybe,
but what, what, what on yourit's Lasso Marketing.
That's correct.
Yeah, yeah, lasso Framework.
Yep, the framework.
So so you know, we run aframework for our agency around
just business growth and usingsocial, which is super valuable
when you have a system in place.
In particular, what, what isthe kind of hook that makes your
(02:37):
system better for gyms?
Speaker 2 (02:39):
Yeah, so the thing with us?
I think one of the big thingsthat we sort of tell people
always is that we are gym ownersturned marketers.
Right, and when I say gymowners, we are Everyone on my
team.
I have a business partner.
He was a 10 plus gym, 10 plusyear gym owner.
Everyone on our team arecurrent gym owners.
They've owned gyms for 10 plusyears.
So we're basically gym ownersturned marketers.
(03:02):
So we know exactly like.
We know what it feels like,right Like we know what it
smells like.
We know what it feels like tocoach eight classes in a day and
your back is hurting, like weknow.
So the content and stuff thatwe put out, it sounds like us,
it's.
You know.
That's what I like Correct,right.
Like, if you're not a gym owner, there are certain things you
(03:23):
just don't know.
Speaker 1 (03:24):
You Correct, if you're not a gym owner, there
are certain things you justdon't know.
I love that, because if you'reexplaining how to do content
creation, that's going to speakto an audience.
When you have a nuance of hey,you know that smell in the
bathroom at the end of anA-class day and you only know it
if you're a gym owner, cleaningit and everyone's left and
you're like what are peopledoing here?
I don't know that, but Iimagine that's the nuance that
(03:47):
you get.
You know those spots on thefloor that always happen after
that one guy comes in Correct.
It never wakes up.
You're like, okay, listen,that's part of it.
I absolutely love that.
All right, so let's definesomething first for this and it
sounds like you've had a reallycool journey.
But how do you define success?
Speaker 2 (04:03):
So I believe that success is you're able to live
your authentic life how you want.
Right Now I'm going to diveinto that a little bit.
One some people like myself.
I'm going to be totallytransparent.
I am motivated by money rightNow.
(04:24):
It is not my driver, it's notmy main thing, but I like making
money.
It's sort of like a game.
I grew up single mom, poorpoverty, so making money is sort
of like a game.
Now, thank God I don't have tolive checking stuff like that.
But it's not about having moremoney, it's just about the game
of what value can I add wheresomeone's willing to pay me
(04:47):
money Like I love that Right.
So for me, the success is beingable to live your authentic
self, doing what you want to do,like.
There's so many people I'mpretty sure, like you know,
there's so many people thatnever sit on you and say I like
to make money.
Speaker 1 (05:01):
They'd be like no what are people going to think?
Last two interviews said that'sthe main motivator I like to
make money.
They'll be like no, what arepeople going to see?
Last two interviews said that'sthe main motivator.
And it's okay, because youdefine success on your terms and
it's completely acceptable tosay money is the definition of
success for me and it might befor I just I, you know, I like
to hoard it.
The other might be it's becausea lot of people look at it.
(05:21):
It is a tool which allows me todo things that I love Time with
family, $200 steak dinners withthe wife, whatever it is right,
like trips to the kids, buying aFerrari or just paying a bill,
knowing that I can pay the nextbill and I don't have to be like
I was when I was a kid, likeyou described, that maybe are we
gonna have to move at the endof the month.
So it could be just theavoidance of a childhood pain or
(05:44):
it could be your perspective ofit and I and I don't.
I don't think anyone shouldever be regretful.
It's if the point is you tofind it and in your journey you
said you had some ties to cut.
What was the number one tie inyour journey.
Um, and you can talk about yourjourney a little bit if you'd
like, of course, cause you'vetouched on some really important
things I think audiences wouldwould uh, I think audiences
would would uh uh relate to,which is, you know, struggles in
childhood, things like that,and then pivoting your business
(06:09):
to something you love, tosomething that works better.
Um, talk to me about yourjourney, and what was that
number one tie that really tookyou to the success you just
defined?
Speaker 2 (06:16):
So you know, I think that so growing up I was the
first person in my family to goto college, um, to grad school.
Just because I was where I wasraised, it's like, hey, you
better go to school to be adoctor attorney, like that's how
you're going to make money.
But I got into that world and Irealized, hmm, I don't like
(06:36):
this, like I'm not, like thisisn't exciting, like I don't
like this, this is going to takemy life down the wrong path.
So I stopped.
And you know, cutting that tiefrom that education you know I
was in graduate school for tobecome a physician, that type of
thing and to cut that tie tothe world seemed crazy at the
(06:57):
time.
Right, like, what are you goingto do?
So then when I graduated, I gotout in the I like to say, the
proverbial real world andstarted working and I realized
immediately oh no, I don't wantto be in the office from eight
to five, five days a week.
And I've always been intofitness, I played college
basketball.
So then I started just trainingpeople on the side, sort of as
(07:19):
a hobby, and again so havingsuccess.
Some people start talking aboutme.
One of my buddies is like youjust should open up a gym.
You hate your job anyway andI'm just like I can't open up a
gym.
I don't know anything aboutopening up a gym.
People like you'll figure itout and stop being a little
correct.
You know.
Speaker 1 (07:35):
If you're asking, go do it.
Stop making excuses, man.
You know how to work out.
Get others to work out.
That's a gym, right correct,correct.
Speaker 2 (07:43):
Yep, was you know, that was it.
I had to, you know, I think,cut the ties of what I thought
people were expecting of me,like that was a big one, that
was a big at is mom saying hey,I want you, I don't want you to
(08:04):
do this, I want you to have todo what I'm doing.
Speaker 1 (08:05):
And you know, those weights are real, um, and
they're every day in your face.
Um, and it's one of the biggestties is to say I'm my own man,
I'm going to go do this and Iand believe me or not, I'm going
, uh, and I hope that happenedfor you and if you didn't, I'm
sure it's come around as youfound success in life.
But that is a that is one ofthe hardest ties to do is around
family, when it's somethingthat's tied to deep pain and a
(08:27):
life of you've been trained.
Go to school, you gotta be this, you gotta do that.
You already got accolades forbeing that guy that went there
and did that Correct Big careernot being there, cause that's
not everyone can.
I don't.
I mean shit.
A job in consulting.
I didn't really like it.
Speaker 2 (08:45):
It's funny, though.
You know what I talked to a guythat I was in graduate school
with.
We were all tracked to becomephysicians.
Some of them finished it and Italked to them and they don't
love it.
They finish it and they don'tlove it, but they're like what
am I going to do?
I'm going to go and I'm justlike man.
I'm so glad I was able to justsay, because I'm going to tell
(09:09):
you now.
People thought I was absolutelynuts.
They always do Absolutely nuts.
Speaker 1 (09:16):
Some people are legitimately nuts and they
shouldn't do it when you do knowwhen that is.
They're just looking at youlike why would you throw this
away?
Speaker 2 (09:22):
Correct.
Speaker 1 (09:23):
That's a different kind of crazy.
Speaker 2 (09:25):
Correct, correct, correct, entrepreneur crazy.
Speaker 1 (09:29):
Do you remember the moment when you knew you were
going to do this and you're like?
I got to go tell mom.
Speaker 2 (09:36):
I'm trying to think.
Speaker 1 (09:37):
That'd be mom, but you know what I mean.
Like you're the moment, youknow you're going to have to go
to dinner one night.
Speaker 2 (09:51):
Like so, yeah, because my, you know my, my wife
and I, we like we had had someconversations and you know my
wife, she's, she's the best.
I have no pressure from her.
But I don't think, you know,like some people listening to
this, like they'll really get it, like there's you've sort of
been, but you've done everything.
I like to say the right way,right, high.
I like to say the right way,right, high school made great
grades.
I went to college, made greatgrades, played basketball, all
of this stuff, and then now it'sinto the world oh, I'm going to
be a physician.
(10:12):
If you're like, oh sure, I'mgoing to do everything right,
and then in the middle of ityou're like, yeah, about that,
I'm not doing it.
And I think it was just a slow,gradual process and one time I
was just what were you doing inthat moment when you realized it
?
Probably studying or havingfinished a test, and I was just
(10:35):
like huh, you know, like Iremember early on in graduate
school we took our first test.
And you know, when you're ingraduate school and like these
type of specialized programsthey're smaller classes Everyone
knows everyone.
You know everyone sort of knowseach other, grades and stuff
like that.
Everyone, you know, everyonesort of knows each other, grades
and stuff like that.
And just being the competitiveperson I am, I remember I got
the highest grade on theneuroanatomy exam and I was like
(11:00):
, oh, this is great, like lookat me.
But then immediately I was justlike I spent a lot of time for
that and like it didn't give methe like, the pleasure, the
excitement.
I was just like I can't do thisfor another four years.
I'm like there's no way.
So I remember that time, but itwas around something like that
(11:23):
I remember for sure.
Speaker 1 (11:26):
I went to law school for a year.
I was just trying to find a wayof you know, had a business,
wasn't doing well with it, andfind myself doing payroll in the
middle of law school and I'mlike, and then I was.
Then I thought do I know anyhappy attorneys?
I do not, I don't.
And I was like, and I didn'tlike writing and I didn't like
reading and I didn't like theconversations, that was, and I
(11:46):
got out of it.
I got out of it, I got to payit back.
That was great.
It's great to pay law schoolback without a JD.
Uh, that was.
That was one of those thingsthat was kind of like a an
embarrassment to leave and kindof be done with it.
You know, you know I, so I getit.
Uh, I don't regret it, I regretgoing.
Speaker 2 (12:03):
Correct.
Speaker 1 (12:05):
I got no value.
Actually, I got about a $60,000debt from that.
That's about what I got forthat.
Yeah, what's been the impactfor your life and others since
you said I'm doing this, I'mgoing to go, I'm going to start
the gym, and now, what's beenthe biggest impact?
Speaker 2 (12:23):
It's been a game changer, the amount of lives
that I've been able to helpdirectly, when I was a 13 year
gym owner and then startedindirectly having on lasso for
about five years and now so forthe last you know, 13, last 18
or so years I've been helpingpeople change their lives by
(12:43):
getting in better shape, whetherI'm their coach or I'm helping
their coaches grow their gym sothey have more touch points.
Coaches grow their gyms so theyhave more touch points.
So you know, one of the thingsthat I loved about gym ownership
were the people right, like the, being able to see someone come
in.
They're hesitant, they'renervous, they're over, you know,
(13:06):
overweight, out of shape,whatever, for the most part and
then to see them two, three,four years later, even after
they some people leave the gym.
It's just amazing to know that,like man, I had something to do
with that, because they'll belike if it wasn't for you, I
wouldn't.
I'm just like, no, you wouldhave figured it out with some
other guy, but I'm glad youchose us and you know.
So, being able to see havinghad the opportunity to have a
(13:29):
direct access to help someonechange their lives and actually
like live longer health-wise,like that's been a human for me,
like I love seeing people thatI haven't seen in five, six,
seven years, and they run out.
They're just as excited to seeme as I am them, and it's it.
Speaker 1 (13:45):
and it's all just from working out, you know, like
this menial thing, just likeworking out so, yeah, I love
that and, like, as you've helpedother people launch their gym
too, you've helped them build afamily and a career and maybe
avoid some mistakes you did andbe more effective.
But then you realize that inthat moment, right, how many
people come to their gym thatmay have died in a heart attack
(14:06):
20 years now or didn't haveconfidence.
You know, and I know I see alot of guys in the gym that have
let it go and they got trainersand and I and I'm there every
day 8am.
Last year, right, I was beensomething I committed to, yeah,
but I've seen these guys.
They don't make huge gains, butI remember them seeing them
working these trainers day one.
How they felt almostembarrassed.
I could feel it work, I know.
(14:27):
And now they're just doing itand they realize that no one is
judging them in that gym becausethey're in the gym.
And I've said to my kids too, Iwas like listen, you know, you
can, I can't stop you fromjudging people who are eating
ice cream that look like they'rea hundred pounds overweight,
but if you see someone in a gym,even if they're just walking
back and forth, you are, yousupport that person because they
(14:48):
are taking their.
They are.
They are not feeling greatabout themselves when they look
around.
I assure you, when they see allthese people that are ripped
and jacked and doing way moreand they're having fun, and
they're just like I can't evenfit my pants, I can't tie my
shoes, you can see it in theface, but I can see these guys a
year later that they're havingmore fun.
I can't tell if they lookstronger, but they look like
they need to maybe tighten it upin the kitchen a little bit.
(15:10):
I don't know, but the thing isthat they look happier.
They look like they're enjoyingthe thing and I can see that.
And I think you're describingsomething that's amazing is you
transform somebody who isembarrassed to.
I can do this and I love that,because when you see somebody,
they may feel super calm becausethey've lost 50 and they still
(15:30):
only have 150 to go, but theyfeel so good about the 50.
Correct, exactly, let's dosomething.
Nobody looks awesome.
Who's four pounds heavier thanlast week and they look
miserable and you're like dude,you're like 12 abs, so you have
nine and a half this week.
Big deal, whatever, correct,I'll stop talking.
I've been around with this abit and as a former athlete, I
(15:51):
totally get the competitivenature of.
I'm going to back up this just asecond because I think this is
important when you're in a job.
I talk about these three thingsyou need to be successful in
life.
You need passion and you needsome potential, which is your
skills, and then you need tosolve a problem.
Then you need to solve aproblem and it sounded like you
were in the zone of.
You had potential, you had theskills to be a physician and you
(16:15):
know there's a big problem youcould solve and lots of ways to
do it, because that marketexists, but your passion went
from someone else thinking thatwas for you shrinking to what
you thought it should become.
And once the passion gets toosmall and you know that you're
not going to be able to competeagainst those who have high
passion, you have two thingsCorrect.
In basketball.
You're never beating KobeBryant because he was in the gym
after every game whileeverybody else was going out
(16:36):
hanging out.
I don't think people realizeabout how much that guy trained
they don't.
His only thing was to winchampionships.
Jordan probably was in asimilar zone and even LeBron
right.
They're on a different leveland you don't see the work.
These guys are 60 hours a weekin basketball.
What are other business andfamily commitments in the
basketballs?
(16:56):
First, and I think what you'redescribing is, that guy has
super passion, super potentialand in his goal for it, you,
you're, your passion bubble.
What correct, correct?
And at some point it justimplodes like I need a new.
I need to take these other twothings and go apply to a new
passion.
Speaker 2 (17:15):
Correct.
Speaker 1 (17:16):
Yep, yep, yep, and I agree with you.
But we coach people like thatVenn diagram.
The middle of that is whereyou'll reveal the ties that hold
you back.
That will be super focused onwhat you want to do and the
things that are in your wayyou'll get rid of if you want to
be successful.
So I love that.
That's what happened to you.
Those listening don't be afraidto say this is just not my
(17:37):
passion.
I have the skills.
I can solve problems forsomething.
I need to find anything thatgets me motivated, otherwise you
won't be able to compete.
You'll be outpaced by all thosewho are at least equal skilled
to you, or even less skilledthan you, because they will
outperform you.
Next off my podium, it's yourpodcast, not mine.
Sorry, let me pause.
What he was grateful for, whathe was thankful for in your life
.
Speaker 2 (17:56):
Oh, I mean it was an easy one.
First, my relationship with God.
I'm a strong believer.
I had strong faith, but myfaith in God.
But right after that, my family.
I have a wife, three kids.
I'm 41 years old and I've beenmarried for this year to be 20
years.
I got married young, so myfamily is like.
(18:17):
My family is everything to mebecause, again, I grew up single
mom.
My mom did great, best shecould for my sister and I, but I
always wanted to have like mydad around.
Why isn't my dad around?
So for me being there for mykids and my wife, there's
nothing I'll give up.
You know, I always like to sayI'll flap a bear for my wife and
(18:38):
kids.
Speaker 1 (18:39):
I'd slap a bear just to see what happens here in
Leland.
Did you ever?
I always ask these questionsbecause I tend to get I try to
get deep In the longer showformat we used to do.
I used to dive into these, butdid you ever reach out to your
dad to see why?
And did you ever try to resolve?
Because that's something you'llhold on to.
It'll be a tie you'll need tocut if you can, but did you ever
do anything with that?
Speaker 2 (18:58):
Yeah, so we had our relationship was sort of eh,
okay, so it was just sort of oneof those things.
Like we didn't talk a ton.
I would see him some and Ithink as I became an adult and I
started having success againfrom outside, looking in, I
started to say and I think hewas sort of embarrassed and just
(19:18):
saying like oh man, so likeeven if I see him now, like you
can tell, there's still like apiece of embarrassment Like man,
I missed out on a lot.
But no judgment here.
It was like what I went throughmade me the man that I am today
.
So I'm forever grateful forthat.
But yeah, we talk sometimes.
Speaker 1 (19:37):
I'll draw something for the audience here.
Sherman's describing somethingthat is, those things happened
for him and in the moment itdefinitely felt like it was
happening to you.
Oh yeah, world sounds likefaith helps drive part of this.
To say I wouldn't be where I amif that hadn't happened to me.
Yep, you're different man.
It might still be somethinggreat and things you want to do,
(19:58):
but you looked at it.
You're looking at a way thatallows you to achieve and not be
anchored down by it, and itsounds like you've caught that
eye in that regard to it.
So I I applaud you for that,cause that is not something lots
of people do.
Um, it's a lot of things,though, that successful people
do, and so it's uh.
Thank you for sharing that.
I appreciate that.
Uh yeah, your lesson for thelistener If you had to do a
(20:20):
short piece of advice tosomebody must think that you're
an absolute lunatic for theamount of work that you're
putting into your project Right?
Speaker 2 (20:52):
I joke around that I did it with basketball when I
was young.
Then, when I got married, I didit in my marriage because I
wanted this thing to work.
I did it in my marriage becauseI wanted this thing to work.
And then, as I started doingbusinesses, there was times, or
there are times, that I'll getin these halls and I'm just like
I'm just going to go crazy forthe next year.
I'm going to do all this stuff.
So you have to be maniacalabout some of these things if
(21:16):
you want a decent level ofsuccess.
It doesn't come with.
Speaker 1 (21:21):
Yeah, I'll extend that.
You're drawing upon, obviously,basketball and all the things
you do, and that sport allowsyou to say I love this, I'm
doing this, nothing's stoppingme and you train for it, so to
speak, in business, and you'redescribing a behavior also, that
you say no to a lot of things,yeah, or chasing the one thing
you know is the thing that'smost important, or chasing the
one thing you know is the thingthat's most important, and the
(21:44):
more things you say no to, themore things you can say yes to
that matter.
And what you just describedcan't happen unless you say no
occasionally, but not reallyoften.
Correct?
Who gives you some rapid firequestions here?
So who?
Speaker 2 (21:58):
gives you inspiration .
My kids, my wife and kids, they.
So we, um, we homeschool ourkids.
We never thought I neverthought I'd be like what do you
mean?
You're not homeschooling thesekids?
They gotta go to school, like Idid.
But now, having done this, thethe type of relationship I see
my wife and kids have, we haveas a family unit, just because
(22:21):
we've spent so much timetogether.
Yeah, like my kids motivate me.
They go against a lot of thenorms because I've taught them,
we've taught them, how to befree thinkers, right, like they
question a lot At times.
They try to question me and Ilet them question a little bit.
But like they question a lot ofthings that, like you, would be
like, oh, that's kind of deepfor a 11 year old.
(22:43):
Like I want them to think so,yeah, my, yeah, my family for
sure.
Speaker 1 (22:48):
I love that.
That's I mean.
That's a great thing to bemotivated by, Cause it's also
legacy.
You're living behind too, sowhat's the best business advice
you've gotten?
Speaker 2 (22:56):
Ooh man, the best business advice I I've got, I
would say, is keep your expenseslow early, early.
Keep your expenses low early,not not necessarily forever, but
early, because if you can't, ifyou can't make payroll early on
(23:17):
, there's not a lot of resourcesto pull from.
If you can't make payroll earlyon, there's not a lot of
resources to pull from.
So for me, you know like Ireally believe in, like keeping
your expenses low early isreally important.
Speaker 1 (23:30):
You know it is.
I'll second that and I'll tellyou, even as things are getting
good, they don't last.
Sometimes, like you, will havetroughs and valleys.
Keep your expenses as low aslong as possible for things that
add value and are tangible.
I really do.
I mean, I've been through thisexercise a few times in my
company where it's like, oh myGod, we have to really look at
(23:50):
this, because this is what arewe doing.
So it's great advice.
I love that.
If you could go back at anypoint in your life, when would
you do that and what would youdo differently?
Oh man, we've got someinfluence coming.
We're starting to shiddle intothe onion here.
We're peeling layers, baby.
Speaker 2 (24:07):
I wouldn't have went to graduate school.
Speaker 1 (24:12):
I love that Would not have gone Now.
Do you think you would haveended up the same place, or do
you think you would have feltlike you left something on the
table that you needed to prove?
Speaker 2 (24:21):
No, I think I would have felt like you left
something on the table that youneeded to prove.
No, I think I would have endedup in the same place.
I think I would have ended upin the same place for sure, for
sure, going through thatexperience, looking back at it
like it was, like it was a greatexperience and that type of
thing right there.
But, um, I didn't.
Yeah, nah, I started.
It sort of wasted a coupleyears for me.
(24:44):
So, yeah, I was.
I wound up going to graduateschool.
Speaker 1 (24:48):
I like that.
I mean that's, that's good.
I mean I wouldn't go to lawschool, I'm with you on that, so
totally understand that one.
Um, there was like a, a bookthat you said had to be read,
like what was what would be amust read book?
Speaker 2 (25:00):
Hmm, the book that you said had to be read like
what was what would be a mustread book the richest man in
babylon you know what?
Speaker 1 (25:08):
I've never heard that , and that's the second one
today that's been recommended tothat yeah that's amazing.
That's on my list after I getdone here.
10x is easier than 2x.
I'm gonna.
I'm gonna put that on.
Yeah, what was the main thingyou got from the, from the book?
Speaker 2 (25:21):
man, it's just so good.
I don't even want to, I don'teven know Like it was.
Just so.
Everything was so good in thatbook.
I don't know the main thing,that book if you haven't read it
, you're going to love it.
Like it's great.
Speaker 1 (25:33):
It's great.
Listen like it's funny.
The other, the other guestdescribed, described it
similarly.
He's like you just got to readit.
Speaker 2 (25:48):
It's amazing, yeah, so I love that.
Uh, if there was a question Ishould have asked you today, but
I didn't what would thatquestion have been and how do
you answer it?
Um, a question that I would saythat, uh, did you ever like,
did you ever want to quit?
Right, did you ever want toquit?
And because I think that a lotof times people they'll see guys
and girls that are having sexin there, but man, I want that,
(26:08):
but sort of the backstory is,man, there are times I'm like
this is too hard, this isn'tworth it, right, like, should I
keep going on?
Should I put my family, shouldI put my young family through
this?
My wife, we got a wegotyear-old, we got a
three-year-old, we got atwo-month-old and I'm having to
work all the time.
Should we do this?
So, yeah, that question rightthere.
(26:28):
Have I ever wanted to quit?
Absolutely, but would I everquit?
Speaker 1 (26:33):
Absolutely not.
I will tell you the definitionof quitting.
A lot of people describe itlike well, I go back to work for
somebody or something like anentrepreneurial world.
That's usually a daily strugglefor a lot of people.
I've had those monstercom days,I call them.
Now it'd be like a LinkedIncomjobs day, where you go apply for
30 jobs because you're like Ihate this, forget it.
(26:54):
But then I'm like would I takea job that paid well and keep my
side hustles going?
Yeah, yeah, probably would.
Uh, because I would do itdifferently Cause it would focus
you to be like, hey, I can justdo it very effectively and
constant, and like you got allthis cash coming in and you'd
look at your job as just anotherclient, possibly Like so it's
like I get it and so, um, butthat question of quitting is a
(27:15):
real thing that most people face.
Uh, and as long as you don'tquit, you don't lose.
So I think you may lose somethings, you just don't lose
overall.
So I love that.
Listen, sherman, thank you somuch for coming on today.
Who should get ahold of you andhow do they do that?
Speaker 2 (27:29):
I would say gym owners looking to grow their
business, and they can find uson all the socials,
lassoframeworkcom, and they canget everything they need from
that.
They want to reach out to mepersonally.
My email is simple Sherman atLassoFrameworkcom and that's it.
Speaker 1 (27:46):
I love it.
Thank you so much, by the way,for coming on today, sherman,
you've been awesome.
Oh, thanks for having me.
Seriously, it was great.
I appreciate it.
Hey, listen out, there you arelistening.
You're thinking success, andhave I even defined my own
success?
Go define your success.
Go find a tie to cutmetaphorically of course, of
something that holds you backand, even if it's big, get to it
(28:08):
, get doing it, start workingtowards it and go unleash the
best version of yourself.
Thanks so much for listening.
Welcome to Cut the Tie podcast.
Hi, I'm your host, ThomasHelfrich.
I'm on that mission to help youcut a tie to whatever it is
holding you back in your lifefrom achieving the success of
which you've defined foryourself.
And today we're joined bySherman Merricks.
Sherman, how are you doingtoday?
Speaker 2 (00:13):
I'm doing great, excited to be here, man.
Thanks for having me.
Speaker 1 (00:15):
Thanks for having me Shit.
Of course Cussing's allowed.
We don't want too many F-bombsbecause we want YouTube to still
monetize.
But you can drop.
You can drop a few here andthere.
Speaker 2 (00:32):
The longer I go in the day of filming, the more
cuss words that come out.
Sherman, take a moment tointroduce yourself and what it
is you do.
Yeah, my name is ShermanMerricks.
I am a ex-gym owner.
I own a gym for 13 yearsCrossFit gym.
I'm in Gainesville, Florida,Started in my garage, grew it to
something special and I want tosay, about eight years in, I
(00:53):
was having a lot of success andyou know how it is when you have
success.
People reach out and ask youquestions.
They're like how do you do ABC?
So I had a lot of peoplereaching out asking hey, how are
you doing your marketing?
How are you growing at thisrate?
And in the beginning I'm justlike, oh, I was excited, oh,
(01:13):
yeah, Let me tell you how greatI am.
Then I figured out quickly oh,I can charge people, I can
charge people for this.
So fast forward to that.
I started a marketing agency,Lasso Framework, that
specializes in helping gyms grow, framework that specializes in
helping gyms grow, Right?
So my partner and I, wespecialize in helping gym grow
to.
You know, get to the next leveland for me it's a.
(01:34):
What started off as a passionproject turned into my main
thing and, you know, one of thebig ties I had to cut was I had
to get rid of my gym because themarketing was taking so much.
But it was so hard to cut thetie because I'm the gym guy.
This is what got me started,this is what I need.
So, yeah, that's a little bitabout me.
I love that.
Speaker 1 (01:54):
Well, you got to be a huge Alex Hermosi fan.
Then for gym long.
I love his stuff.
I do not know how that guykeeps up with content, like our
son.
I've seen it slow down a little, cause I think even he's like
it's gotta be exhausting, causeI know he's the front guy for
his car anyway.
So I like I don't recommend, bythe way, that marketing, cause
it puts your personal brand atthe middle and you're endlessly
(02:14):
going to have to be it and youcan never exit.
Yeah, it looks exhausting,we'll take that offline maybe,
but what, what, what on yourit's Lasso Marketing.
That's correct.
Yeah, yeah, lasso Framework.
Yep, the framework.
So so you know, we run aframework for our agency around
just business growth and usingsocial, which is super valuable
when you have a system in place.
In particular, what, what isthe kind of hook that makes your
(02:37):
system better for gyms?
Speaker 2 (02:39):
Yeah, so the thing with us?
I think one of the big thingsthat we sort of tell people
always is that we are gym ownersturned marketers.
Right, and when I say gymowners, we are Everyone on my
team.
I have a business partner.
He was a 10 plus gym, 10 plusyear gym owner.
Everyone on our team arecurrent gym owners.
They've owned gyms for 10 plusyears.
So we're basically gym ownersturned marketers.
(03:02):
So we know exactly like.
We know what it feels like,right Like we know what it
smells like.
We know what it feels like tocoach eight classes in a day and
your back is hurting, like weknow.
So the content and stuff thatwe put out, it sounds like us,
it's.
You know.
That's what I like Correct,right.
Like, if you're not a gym owner, there are certain things you
(03:23):
just don't know.
Speaker 1 (03:24):
You Correct, if you're not a gym owner, there
are certain things you justdon't know.
I love that, because if you'reexplaining how to do content
creation, that's going to speakto an audience.
When you have a nuance of hey,you know that smell in the
bathroom at the end of anA-class day and you only know it
if you're a gym owner, cleaningit and everyone's left and
you're like what are peopledoing here?
I don't know that, but Iimagine that's the nuance that
(03:47):
you get.
You know those spots on thefloor that always happen after
that one guy comes in Correct.
It never wakes up.
You're like, okay, listen,that's part of it.
I absolutely love that.
All right, so let's definesomething first for this and it
sounds like you've had a reallycool journey.
But how do you define success?
Speaker 2 (04:03):
So I believe that success is you're able to live
your authentic life how you want.
Right Now I'm going to diveinto that a little bit.
One some people like myself.
I'm going to be totallytransparent.
I am motivated by money rightNow.
(04:24):
It is not my driver, it's notmy main thing, but I like making
money.
It's sort of like a game.
I grew up single mom, poorpoverty, so making money is sort
of like a game.
Now, thank God I don't have tolive checking stuff like that.
But it's not about having moremoney, it's just about the game
of what value can I add wheresomeone's willing to pay me
(04:47):
money Like I love that Right.
So for me, the success is beingable to live your authentic
self, doing what you want to do,like.
There's so many people I'mpretty sure, like you know,
there's so many people thatnever sit on you and say I like
to make money.
Speaker 1 (05:01):
They'd be like no what are people going to think?
Last two interviews said that'sthe main motivator I like to
make money.
They'll be like no, what arepeople going to see?
Last two interviews said that'sthe main motivator.
And it's okay, because youdefine success on your terms and
it's completely acceptable tosay money is the definition of
success for me and it might befor I just I, you know, I like
to hoard it.
The other might be it's becausea lot of people look at it.
(05:21):
It is a tool which allows me todo things that I love Time with
family, $200 steak dinners withthe wife, whatever it is right,
like trips to the kids, buying aFerrari or just paying a bill,
knowing that I can pay the nextbill and I don't have to be like
I was when I was a kid, likeyou described, that maybe are we
gonna have to move at the endof the month.
So it could be just theavoidance of a childhood pain or
(05:44):
it could be your perspective ofit and I and I don't.
I don't think anyone shouldever be regretful.
It's if the point is you tofind it and in your journey you
said you had some ties to cut.
What was the number one tie inyour journey.
Um, and you can talk about yourjourney a little bit if you'd
like, of course, cause you'vetouched on some really important
things I think audiences wouldwould uh, I think audiences
would would uh uh relate to,which is, you know, struggles in
childhood, things like that,and then pivoting your business
(06:09):
to something you love, tosomething that works better.
Um, talk to me about yourjourney, and what was that
number one tie that really tookyou to the success you just
defined?
Speaker 2 (06:16):
So you know, I think that so growing up I was the
first person in my family to goto college, um, to grad school.
Just because I was where I wasraised, it's like, hey, you
better go to school to be adoctor attorney, like that's how
you're going to make money.
But I got into that world and Irealized, hmm, I don't like
(06:36):
this, like I'm not, like thisisn't exciting, like I don't
like this, this is going to takemy life down the wrong path.
So I stopped.
And you know, cutting that tiefrom that education you know I
was in graduate school for tobecome a physician, that type of
thing and to cut that tie tothe world seemed crazy at the
(06:57):
time.
Right, like, what are you goingto do?
So then when I graduated, I gotout in the I like to say, the
proverbial real world andstarted working and I realized
immediately oh no, I don't wantto be in the office from eight
to five, five days a week.
And I've always been intofitness, I played college
basketball.
So then I started just trainingpeople on the side, sort of as
(07:19):
a hobby, and again so havingsuccess.
Some people start talking aboutme.
One of my buddies is like youjust should open up a gym.
You hate your job anyway andI'm just like I can't open up a
gym.
I don't know anything aboutopening up a gym.
People like you'll figure itout and stop being a little
correct.
You know.
Speaker 1 (07:35):
If you're asking, go do it.
Stop making excuses, man.
You know how to work out.
Get others to work out.
That's a gym, right correct,correct.
Speaker 2 (07:43):
Yep, was you know, that was it.
I had to, you know, I think,cut the ties of what I thought
people were expecting of me,like that was a big one, that
was a big at is mom saying hey,I want you, I don't want you to
(08:04):
do this, I want you to have todo what I'm doing.
Speaker 1 (08:05):
And you know, those weights are real, um, and
they're every day in your face.
Um, and it's one of the biggestties is to say I'm my own man,
I'm going to go do this and Iand believe me or not, I'm going
, uh, and I hope that happenedfor you and if you didn't, I'm
sure it's come around as youfound success in life.
But that is a that is one ofthe hardest ties to do is around
family, when it's somethingthat's tied to deep pain and a
(08:27):
life of you've been trained.
Go to school, you gotta be this, you gotta do that.
You already got accolades forbeing that guy that went there
and did that Correct Big careernot being there, cause that's
not everyone can.
I don't.
I mean shit.
A job in consulting.
I didn't really like it.
Speaker 2 (08:45):
It's funny, though.
You know what I talked to a guythat I was in graduate school
with.
We were all tracked to becomephysicians.
Some of them finished it and Italked to them and they don't
love it.
They finish it and they don'tlove it, but they're like what
am I going to do?
I'm going to go and I'm justlike man.
I'm so glad I was able to justsay, because I'm going to tell
(09:09):
you now.
People thought I was absolutelynuts.
They always do Absolutely nuts.
Speaker 1 (09:16):
Some people are legitimately nuts and they
shouldn't do it when you do knowwhen that is.
They're just looking at youlike why would you throw this
away?
Speaker 2 (09:22):
Correct.
Speaker 1 (09:23):
That's a different kind of crazy.
Speaker 2 (09:25):
Correct, correct, correct, entrepreneur crazy.
Speaker 1 (09:29):
Do you remember the moment when you knew you were
going to do this and you're like?
I got to go tell mom.
Speaker 2 (09:36):
I'm trying to think.
Speaker 1 (09:37):
That'd be mom, but you know what I mean.
Like you're the moment, youknow you're going to have to go
to dinner one night.
Speaker 2 (09:51):
Like so, yeah, because my, you know my, my wife
and I, we like we had had someconversations and you know my
wife, she's, she's the best.
I have no pressure from her.
But I don't think, you know,like some people listening to
this, like they'll really get it, like there's you've sort of
been, but you've done everything.
I like to say the right way,right, high.
I like to say the right way,right, high school made great
grades.
I went to college, made greatgrades, played basketball, all
of this stuff, and then now it'sinto the world oh, I'm going to
be a physician.
(10:12):
If you're like, oh sure, I'mgoing to do everything right,
and then in the middle of ityou're like, yeah, about that,
I'm not doing it.
And I think it was just a slow,gradual process and one time I
was just what were you doing inthat moment when you realized it
?
Probably studying or havingfinished a test, and I was just
(10:35):
like huh, you know, like Iremember early on in graduate
school we took our first test.
And you know, when you're ingraduate school and like these
type of specialized programsthey're smaller classes Everyone
knows everyone.
You know everyone sort of knowseach other, grades and stuff
like that.
Everyone, you know, everyonesort of knows each other, grades
and stuff like that.
And just being the competitiveperson I am, I remember I got
the highest grade on theneuroanatomy exam and I was like
(11:00):
, oh, this is great, like lookat me.
But then immediately I was justlike I spent a lot of time for
that and like it didn't give methe like, the pleasure, the
excitement.
I was just like I can't do thisfor another four years.
I'm like there's no way.
So I remember that time, but itwas around something like that
(11:23):
I remember for sure.
Speaker 1 (11:26):
I went to law school for a year.
I was just trying to find a wayof you know, had a business,
wasn't doing well with it, andfind myself doing payroll in the
middle of law school and I'mlike, and then I was.
Then I thought do I know anyhappy attorneys?
I do not, I don't.
And I was like, and I didn'tlike writing and I didn't like
reading and I didn't like theconversations, that was, and I
(11:46):
got out of it.
I got out of it, I got to payit back.
That was great.
It's great to pay law schoolback without a JD.
Uh, that was.
That was one of those thingsthat was kind of like a an
embarrassment to leave and kindof be done with it.
You know, you know I, so I getit.
Uh, I don't regret it, I regretgoing.
Speaker 2 (12:03):
Correct.
Speaker 1 (12:05):
I got no value.
Actually, I got about a $60,000debt from that.
That's about what I got forthat.
Yeah, what's been the impactfor your life and others since
you said I'm doing this, I'mgoing to go, I'm going to start
the gym, and now, what's beenthe biggest impact?
Speaker 2 (12:23):
It's been a game changer, the amount of lives
that I've been able to helpdirectly, when I was a 13 year
gym owner and then startedindirectly having on lasso for
about five years and now so forthe last you know, 13, last 18
or so years I've been helpingpeople change their lives by
(12:43):
getting in better shape, whetherI'm their coach or I'm helping
their coaches grow their gym sothey have more touch points.
Coaches grow their gyms so theyhave more touch points.
So you know, one of the thingsthat I loved about gym ownership
were the people right, like the, being able to see someone come
in.
They're hesitant, they'renervous, they're over, you know,
(13:06):
overweight, out of shape,whatever, for the most part and
then to see them two, three,four years later, even after
they some people leave the gym.
It's just amazing to know that,like man, I had something to do
with that, because they'll belike if it wasn't for you, I
wouldn't.
I'm just like, no, you wouldhave figured it out with some
other guy, but I'm glad youchose us and you know.
So, being able to see havinghad the opportunity to have a
(13:29):
direct access to help someonechange their lives and actually
like live longer health-wise,like that's been a human for me,
like I love seeing people thatI haven't seen in five, six,
seven years, and they run out.
They're just as excited to seeme as I am them, and it's it.
Speaker 1 (13:45):
and it's all just from working out, you know, like
this menial thing, just likeworking out so, yeah, I love
that and, like, as you've helpedother people launch their gym
too, you've helped them build afamily and a career and maybe
avoid some mistakes you did andbe more effective.
But then you realize that inthat moment, right, how many
people come to their gym thatmay have died in a heart attack
(14:06):
20 years now or didn't haveconfidence.
You know, and I know I see alot of guys in the gym that have
let it go and they got trainersand and I and I'm there every
day 8am.
Last year, right, I was beensomething I committed to, yeah,
but I've seen these guys.
They don't make huge gains, butI remember them seeing them
working these trainers day one.
How they felt almostembarrassed.
I could feel it work, I know.
(14:27):
And now they're just doing itand they realize that no one is
judging them in that gym becausethey're in the gym.
And I've said to my kids too, Iwas like listen, you know, you
can, I can't stop you fromjudging people who are eating
ice cream that look like they'rea hundred pounds overweight,
but if you see someone in a gym,even if they're just walking
back and forth, you are, yousupport that person because they
(14:48):
are taking their.
They are.
They are not feeling greatabout themselves when they look
around.
I assure you, when they see allthese people that are ripped
and jacked and doing way moreand they're having fun, and
they're just like I can't evenfit my pants, I can't tie my
shoes, you can see it in theface, but I can see these guys a
year later that they're havingmore fun.
I can't tell if they lookstronger, but they look like
they need to maybe tighten it upin the kitchen a little bit.
(15:10):
I don't know, but the thing isthat they look happier.
They look like they're enjoyingthe thing and I can see that.
And I think you're describingsomething that's amazing is you
transform somebody who isembarrassed to.
I can do this and I love that,because when you see somebody,
they may feel super calm becausethey've lost 50 and they still
(15:30):
only have 150 to go, but theyfeel so good about the 50.
Correct, exactly, let's dosomething.
Nobody looks awesome.
Who's four pounds heavier thanlast week and they look
miserable and you're like dude,you're like 12 abs, so you have
nine and a half this week.
Big deal, whatever, correct,I'll stop talking.
I've been around with this abit and as a former athlete, I
(15:51):
totally get the competitivenature of.
I'm going to back up this just asecond because I think this is
important when you're in a job.
I talk about these three thingsyou need to be successful in
life.
You need passion and you needsome potential, which is your
skills, and then you need tosolve a problem.
Then you need to solve aproblem and it sounded like you
were in the zone of.
You had potential, you had theskills to be a physician and you
(16:15):
know there's a big problem youcould solve and lots of ways to
do it, because that marketexists, but your passion went
from someone else thinking thatwas for you shrinking to what
you thought it should become.
And once the passion gets toosmall and you know that you're
not going to be able to competeagainst those who have high
passion, you have two thingsCorrect.
In basketball.
You're never beating KobeBryant because he was in the gym
after every game whileeverybody else was going out
(16:36):
hanging out.
I don't think people realizeabout how much that guy trained
they don't.
His only thing was to winchampionships.
Jordan probably was in asimilar zone and even LeBron
right.
They're on a different leveland you don't see the work.
These guys are 60 hours a weekin basketball.
What are other business andfamily commitments in the
basketballs?
(16:56):
First, and I think what you'redescribing is, that guy has
super passion, super potentialand in his goal for it, you,
you're, your passion bubble.
What correct, correct?
And at some point it justimplodes like I need a new.
I need to take these other twothings and go apply to a new
passion.
Speaker 2 (17:15):
Correct.
Speaker 1 (17:16):
Yep, yep, yep, and I agree with you.
But we coach people like thatVenn diagram.
The middle of that is whereyou'll reveal the ties that hold
you back.
That will be super focused onwhat you want to do and the
things that are in your wayyou'll get rid of if you want to
be successful.
So I love that.
That's what happened to you.
Those listening don't be afraidto say this is just not my
(17:37):
passion.
I have the skills.
I can solve problems forsomething.
I need to find anything thatgets me motivated, otherwise you
won't be able to compete.
You'll be outpaced by all thosewho are at least equal skilled
to you, or even less skilledthan you, because they will
outperform you.
Next off my podium, it's yourpodcast, not mine.
Sorry, let me pause.
What he was grateful for, whathe was thankful for in your life
.
Speaker 2 (17:56):
Oh, I mean it was an easy one.
First, my relationship with God.
I'm a strong believer.
I had strong faith, but myfaith in God.
But right after that, my family.
I have a wife, three kids.
I'm 41 years old and I've beenmarried for this year to be 20
years.
I got married young, so myfamily is like.
(18:17):
My family is everything to mebecause, again, I grew up single
mom.
My mom did great, best shecould for my sister and I, but I
always wanted to have like mydad around.
Why isn't my dad around?
So for me being there for mykids and my wife, there's
nothing I'll give up.
You know, I always like to sayI'll flap a bear for my wife and
(18:38):
kids.
Speaker 1 (18:39):
I'd slap a bear just to see what happens here in
Leland.
Did you ever?
I always ask these questionsbecause I tend to get I try to
get deep In the longer showformat we used to do.
I used to dive into these, butdid you ever reach out to your
dad to see why?
And did you ever try to resolve?
Because that's something you'llhold on to.
It'll be a tie you'll need tocut if you can, but did you ever
do anything with that?
Speaker 2 (18:58):
Yeah, so we had our relationship was sort of eh,
okay, so it was just sort of oneof those things.
Like we didn't talk a ton.
I would see him some and Ithink as I became an adult and I
started having success againfrom outside, looking in, I
started to say and I think hewas sort of embarrassed and just
(19:18):
saying like oh man, so likeeven if I see him now, like you
can tell, there's still like apiece of embarrassment Like man,
I missed out on a lot.
But no judgment here.
It was like what I went throughmade me the man that I am today
.
So I'm forever grateful forthat.
But yeah, we talk sometimes.
Speaker 1 (19:37):
I'll draw something for the audience here.
Sherman's describing somethingthat is, those things happened
for him and in the moment itdefinitely felt like it was
happening to you.
Oh yeah, world sounds likefaith helps drive part of this.
To say I wouldn't be where I amif that hadn't happened to me.
Yep, you're different man.
It might still be somethinggreat and things you want to do,
(19:58):
but you looked at it.
You're looking at a way thatallows you to achieve and not be
anchored down by it, and itsounds like you've caught that
eye in that regard to it.
So I I applaud you for that,cause that is not something lots
of people do.
Um, it's a lot of things,though, that successful people
do, and so it's uh.
Thank you for sharing that.
I appreciate that.
Uh yeah, your lesson for thelistener If you had to do a
(20:20):
short piece of advice tosomebody must think that you're
an absolute lunatic for theamount of work that you're
putting into your project Right?
Speaker 2 (20:52):
I joke around that I did it with basketball when I
was young.
Then, when I got married, I didit in my marriage because I
wanted this thing to work.
I did it in my marriage becauseI wanted this thing to work.
And then, as I started doingbusinesses, there was times, or
there are times, that I'll getin these halls and I'm just like
I'm just going to go crazy forthe next year.
I'm going to do all this stuff.
So you have to be maniacalabout some of these things if
(21:16):
you want a decent level ofsuccess.
It doesn't come with.
Speaker 1 (21:21):
Yeah, I'll extend that.
You're drawing upon, obviously,basketball and all the things
you do, and that sport allowsyou to say I love this, I'm
doing this, nothing's stoppingme and you train for it, so to
speak, in business, and you'redescribing a behavior also, that
you say no to a lot of things,yeah, or chasing the one thing
you know is the thing that'smost important, or chasing the
one thing you know is the thingthat's most important, and the
(21:44):
more things you say no to, themore things you can say yes to
that matter.
And what you just describedcan't happen unless you say no
occasionally, but not reallyoften.
Correct?
Who gives you some rapid firequestions here?
So who?
Speaker 2 (21:58):
gives you inspiration .
My kids, my wife and kids, they.
So we, um, we homeschool ourkids.
We never thought I neverthought I'd be like what do you
mean?
You're not homeschooling thesekids?
They gotta go to school, like Idid.
But now, having done this, thethe type of relationship I see
my wife and kids have, we haveas a family unit, just because
(22:21):
we've spent so much timetogether.
Yeah, like my kids motivate me.
They go against a lot of thenorms because I've taught them,
we've taught them, how to befree thinkers, right, like they
question a lot At times.
They try to question me and Ilet them question a little bit.
But like they question a lot ofthings that, like you, would be
like, oh, that's kind of deepfor a 11 year old.
(22:43):
Like I want them to think so,yeah, my, yeah, my family for
sure.
Speaker 1 (22:48):
I love that.
That's I mean.
That's a great thing to bemotivated by, Cause it's also
legacy.
You're living behind too, sowhat's the best business advice
you've gotten?
Speaker 2 (22:56):
Ooh man, the best business advice I I've got, I
would say, is keep your expenseslow early, early.
Keep your expenses low early,not not necessarily forever, but
early, because if you can't, ifyou can't make payroll early on
(23:17):
, there's not a lot of resourcesto pull from.
If you can't make payroll earlyon, there's not a lot of
resources to pull from.
So for me, you know like Ireally believe in, like keeping
your expenses low early isreally important.
Speaker 1 (23:30):
You know it is.
I'll second that and I'll tellyou, even as things are getting
good, they don't last.
Sometimes, like you, will havetroughs and valleys.
Keep your expenses as low aslong as possible for things that
add value and are tangible.
I really do.
I mean, I've been through thisexercise a few times in my
company where it's like, oh myGod, we have to really look at
(23:50):
this, because this is what arewe doing.
So it's great advice.
I love that.
If you could go back at anypoint in your life, when would
you do that and what would youdo differently?
Oh man, we've got someinfluence coming.
We're starting to shiddle intothe onion here.
We're peeling layers, baby.
Speaker 2 (24:07):
I wouldn't have went to graduate school.
Speaker 1 (24:12):
I love that Would not have gone Now.
Do you think you would haveended up the same place, or do
you think you would have feltlike you left something on the
table that you needed to prove?
Speaker 2 (24:21):
No, I think I would have felt like you left
something on the table that youneeded to prove.
No, I think I would have endedup in the same place.
I think I would have ended upin the same place for sure, for
sure, going through thatexperience, looking back at it
like it was, like it was a greatexperience and that type of
thing right there.
But, um, I didn't.
Yeah, nah, I started.
It sort of wasted a coupleyears for me.
(24:44):
So, yeah, I was.
I wound up going to graduateschool.
Speaker 1 (24:48):
I like that.
I mean that's, that's good.
I mean I wouldn't go to lawschool, I'm with you on that, so
totally understand that one.
Um, there was like a, a bookthat you said had to be read,
like what was what would be amust read book?
Speaker 2 (25:00):
Hmm, the book that you said had to be read like
what was what would be a mustread book the richest man in
babylon you know what?
Speaker 1 (25:08):
I've never heard that , and that's the second one
today that's been recommended tothat yeah that's amazing.
That's on my list after I getdone here.
10x is easier than 2x.
I'm gonna.
I'm gonna put that on.
Yeah, what was the main thingyou got from the, from the book?
Speaker 2 (25:21):
man, it's just so good.
I don't even want to, I don'teven know Like it was.
Just so.
Everything was so good in thatbook.
I don't know the main thing,that book if you haven't read it
, you're going to love it.
Like it's great.
Speaker 1 (25:33):
It's great.
Listen like it's funny.
The other, the other guestdescribed, described it
similarly.
He's like you just got to readit.
Speaker 2 (25:48):
It's amazing, yeah, so I love that.
Uh, if there was a question Ishould have asked you today, but
I didn't what would thatquestion have been and how do
you answer it?
Um, a question that I would saythat, uh, did you ever like,
did you ever want to quit?
Right, did you ever want toquit?
And because I think that a lotof times people they'll see guys
and girls that are having sexin there, but man, I want that,
(26:08):
but sort of the backstory is,man, there are times I'm like
this is too hard, this isn'tworth it, right, like, should I
keep going on?
Should I put my family, shouldI put my young family through
this?
My wife, we got a wegotyear-old, we got a
three-year-old, we got atwo-month-old and I'm having to
work all the time.
Should we do this?
So, yeah, that question rightthere.
(26:28):
Have I ever wanted to quit?
Absolutely, but would I everquit?
Speaker 1 (26:33):
Absolutely not.
I will tell you the definitionof quitting.
A lot of people describe itlike well, I go back to work for
somebody or something like anentrepreneurial world.
That's usually a daily strugglefor a lot of people.
I've had those monstercom days,I call them.
Now it'd be like a LinkedIncomjobs day, where you go apply for
30 jobs because you're like Ihate this, forget it.
(26:54):
But then I'm like would I takea job that paid well and keep my
side hustles going?
Yeah, yeah, probably would.
Uh, because I would do itdifferently Cause it would focus
you to be like, hey, I can justdo it very effectively and
constant, and like you got allthis cash coming in and you'd
look at your job as just anotherclient, possibly Like so it's
like I get it and so, um, butthat question of quitting is a
(27:15):
real thing that most people face.
Uh, and as long as you don'tquit, you don't lose.
So I think you may lose somethings, you just don't lose
overall.
So I love that.
Listen, sherman, thank you somuch for coming on today.
Who should get ahold of you andhow do they do that?
Speaker 2 (27:29):
I would say gym owners looking to grow their
business, and they can find uson all the socials,
lassoframeworkcom, and they canget everything they need from
that.
They want to reach out to mepersonally.
My email is simple Sherman atLassoFrameworkcom and that's it.
Speaker 1 (27:46):
I love it.
Thank you so much, by the way,for coming on today, sherman,
you've been awesome.
Oh, thanks for having me.
Seriously, it was great.
I appreciate it.
Hey, listen out, there you arelistening.
You're thinking success, andhave I even defined my own
success?
Go define your success.
Go find a tie to cutmetaphorically of course, of
something that holds you backand, even if it's big, get to it
(28:08):
, get doing it, start workingtowards it and go unleash the
best version of yourself.
Thanks so much for listening.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.