Cut The Tie Podcast with Grace Clemens
What if your biggest limitation wasn’t strategy or skills—but the way you see yourself? In this episode of Cut The Tie, host Thomas Helfrich sits down with Grace Clemens, founder of SGC Marketing, to explore how stepping into your identity as a CEO can completely reshape your business—and your life.
After 13 years in digital marketing across global brands, nonprofits, and e-commerce, Grace hit a moment of truth: if she didn’t see herself as a leader, no one else would. What followed was a radical mindset shift, a rebrand rooted in purpose, and the kind of personal transformation that turns freelancers into founders.
About Grace Clemens
Grace Clemens is the founder and CEO of SGC Marketing, a boutique agency specializing in purpose-driven digital strategy, audits, and implementation. With 13+ years of marketing experience across major global brands (including XPRIZE and Royal Caribbean), fast-scaling startups, and nonprofits, Grace brings a rare combination of B2B, B2C, influencer, and agency-side perspective to her work. SGC Marketing is known for its custom-built teams, focused audits, and powerful strategies for e-commerce and small-to-midsize businesses.
In this episode, Thomas and Grace discuss:
- Why identity comes before strategy
Grace shares how the moment she saw herself as a CEO—starting with a photo shoot—everything in her business got easier. - The biggest tie she had to cut: disbelief
After years of saying “I’m not a CEO,” she flipped the narrative and finally owned her power. - How niching down multiplied her results
From 9 services to 3, Grace explains how narrowing her offer clarified her pitch, improved delivery, and boosted revenue. - Why every marketer should know copywriting
You can have the best team and tools—but if your copy sucks, your marketing will too. - From burnout to balance
Grace talks about slow mornings, boundaries, and systems that help her stay grounded and effective.
Key Takeaways
- No one believes in you until you do
You can’t fake leadership—you have to embody it. - Your niche is your growth lever
The tighter the offer, the stronger the results. - Slow mornings, strong systems
Create space to lead by designing your day—and your processes—with intention. - Audit or burn cash
If you’re not regularly auditing your digital strategy, you’re just throwing money into the black hole of the internet.
Connect with Grace Clemens
🌐 Website: www.gracieclemens.com
💼 LinkedIn: Grace Clemens
📧 Free 15-Min Social Audit: Available via her website form
Connect with Thomas Helfrich
🐦 Twitter: @thelfrich
📘 Facebook: Cut the Tie Group
💼 LinkedIn: Thomas Helfrich
🌐 Website: www.cutthetie.com
📧 Email: t@instantlyrelevant.com
🚀 InstantlyRelevant.com
Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to Cut the Tie podcast.
Hi, I'm your host, thomasHelfrich.
I am on a mission to help youcut the tie to whatever it is
holding you back from success,and that success is something
you define yourself.
Today, we're joined by GraceClemens.
Grace, how are you doing today?
Speaker 2 (00:13):
I'm well.
Thank you, thanks for having metoday.
Listen, I appreciate you comingon.
I'm looking forward to thisconversation.
You're in a space, I guess, soit's fun.
Why don't you start, though?
Start introducing yourself andwhat it is you do, sure?
So I'm Grace Clemens.
I'm a digital marketer of over13 years.
I'm now the CEO and founder ofSGC Marketing, and that agency
(00:35):
does strategy growthcommunications, but, more so,
digital marketing audits, with afull service team to implement
and drive results.
So every team that's built iscustomized and handpicked to the
findings within that audit, andwe serve e-commerce brands and
small to medium sized businessesnonprofits mainly focusing on
(00:55):
e-commerce brands and small tomedium sized businesses, but we
help anybody who needs help withthis digital marketing.
Speaker 1 (01:02):
Well, and it sounds like you've already touched on
it, but that is a verycompetitive space globally and
AI is really threatening smallagency in the next two years
because of the idea of AI agentsand the power of it, the ease
of use and the value propositionof what an agency needs to
charge to get stuff done versuswhat probably could just do
themselves with VA possibly.
So, in your world, what is yourbiggest defining difference?
(01:25):
What's the unique hook thatmakes people pick you?
Speaker 2 (01:29):
I mean I think personally I've been in the
business for 13 years.
Over 13 years I've watcheddigital marketing grow from the
ground up.
Meta paid ads in social mediadid not even exist when I began
this.
You know career, so I thinkthat's one factor.
But also, if you look at mybackground and experience, I
(01:50):
have really been on every sideof the marketing team but also
the business side of things.
So I started off in B2B, workingwith large FMCG brands like
Kagri and Oxfam and RoyalCaribbean.
I moved into B2C into fashiondigital marketing and there was
not a single hat that I didn'twear Did five times growth in
four years.
Then I went freelance and movedinto a nonprofit and I worked
(02:14):
on the largest incentivizedprize in history with X Prize
100 million car removal.
I've also been an influencer.
I've also been on the agencyside, managing influencer
relationships.
I also was the marketing lead atProcess Driven for over a year
and that really gave me aninsight into how to build my
business, what processes andsystems and SOPs need to be used
(02:39):
, and also really understandingwhat it's like to be a CEO of a
small business and really bringbuild that brand from ground up.
So I think that's somethingthat really separates my agency
from the rest is I can actuallyunderstand the pain points of
who I'm speaking to and whatit's like to build a brand and
what it's like to start smalland what do you, what happens as
(03:00):
you grow larger and how thoseproblems shift and all of that
stuff.
So I think it's a combinationof my background experience and
really knowing every side of thespectrum when it comes to
marketing and who's involvedwith that.
Speaker 1 (03:16):
Yeah, and I would be now recalling our conversation
online before about the X pricethat was.
I know people know that's a hugedeal and the risk that Peter
Diamandis, who ran that anddrove that, took is he didn't
have any money and he waspromising all this crazy stuff
with zero capital behind it andhe was on the hook for it.
It was, if you guys want toread a really cool story if you
(03:36):
were a part of that venture andI'm so glad you brought it up
because, that's right, you werepart of that and I was like
that's huge, like that was likeone of the biggest risks to take
that because, because the theidea of getting in space was
such a crazy idea, whatever 15years ago or whatever it was 10
years ago when it started andanyway.
So, like you're uh, I love thatyou've been on all aspects of
(03:58):
it and you know around that,like you know you've you had a
journey.
But I want to start with howyou define success for yourself
and it could be for today or howyou used to define it.
But how do you define success?
Speaker 2 (04:10):
Yeah, I mean from a business standpoint, because my
agency is a little over a yearold revenue was an obvious one
for me, so watching that revenuegrow and being able to reinvest
it into my agency I made myfirst hire last year, so I think
when I'm able to startoutsourcing more will be a form
of success.
Personally, I think it's slowmornings, you know.
(04:31):
Being able to exercise andenjoy my mornings is something
that brings me immense joy,fulfillment.
So I feel like that's my key topersonal success is being able
to wake up and get myself readyto do what I love to do.
Speaker 1 (04:46):
I love that answer.
You kept it in your owncalendar kind of thing.
So, uh, you know, in the in theidea like just same, exact like
I could not find a slot in mylife to consistently work out.
A lot of excuses probably couldhave figured it out, but I
could never do it early so Icouldn't get to bed early enough
.
I can't do in the afternoons,I'm too tired to vote to
everywhere kids, stuff, whateverand when I was spining and I
(05:07):
hate going to the gym when it'sbusy, it's just like I might as
well.
I'd rather just not be there orjust do anything else.
I found this time slot rightafter the last kid goes to
school, eight o'clock to aboutnine o'clock, that I write for
my teams because they're inPhilippines.
I don't check emails.
I might play a game orsomething between sets.
The truth is it's super slow.
(05:28):
It's just hit it for 35, 40minutes.
Get home and get into the day.
Now I feel awesome.
I've been doing that for a yearevery day, seven days a week.
I can't take off a day becauseotherwise I get out of my
routine.
I love that answer Slow morningsfor yourself to allow you to
focus, to be successful, whichallows you to chase the business
goal and success, which isrevenue.
Otherwise, you're distracted,you're feeling guilty, you're
(05:50):
pissed, you didn't work out, youfeel lethargic.
Love that Great takeaway.
Anybody listening.
That was a long answer.
We're going to keep all that itbecause it is a formula for
success.
Love it In your journey.
You've been around for digitalmarketing.
You're not even that old, soyou've, she's like a grandma,
(06:10):
but not a grandma, but she'slike the grandma of digital
marketing.
She may punch me she was me inperson for saying such.
The point is, you've beenaround a little bit for
marketing.
Uh, so you have a passion, foryou clearly have some you some
skills, potential in the area.
What has been your journey,though, and what's been the
biggest tie you've had to cut,though, to get that success you
(06:31):
defined?
Speaker 2 (06:32):
Yeah, I mean my journey has been long.
You know, I think one of thesort of blessings in my life was
I ended up having to drop outof university for a couple of
years and when I went back anddecided to focus on digital
marketing had I not had thosetwo years off, all the courses
towards digital marketingwouldn't have even existed.
(06:52):
So I always felt like I kind ofthis career found me and it was
meant to be so.
I've always felt that way.
But in terms of what I had tocut ties with, I think this is a
really, really interestingconversation or question,
because I was freelance forthree years and I was doing all
right, but eventually I decidedto go full time for that one
(07:12):
year, with Process Driven, and Igot laid off in the end.
So it forced me to really thinkwhat do I really really want to
do?
And the truth was I wanted todo entrepreneurship and be in
marketing and live my life theway I want to live it.
And the number one belief thatI had to cut with was I didn't
(07:33):
see myself as a CEO and I thinkall my life I really said, oh, I
don't want to be a CEO, I don'twant to be an entrepreneur.
And then I sat with that.
I said, well, nobody else isgoing to see you as a CEO if you
don't see yourself as a CEO.
And once I got laid off and Isat with this question, it all
came together.
Really, I couldn't come up witha really strong pitch when I was
(07:56):
doing it for the three yearsbefore, but it was like an
immediate light bulb that I justkind of came to terms with.
I know exactly what my pitch isgoing to be.
I know exactly how I'm going tolay it out on the website and
how I'm going to pitch this tobusinesses.
And in doing that, I decided todo a photo shoot to bring it
all together and to brand astronger branding.
(08:18):
I always recommend this to myclients when they're doing a new
website or a new campaign is tohave a focused, objectified
photo shoot.
But I was doing two birds withone stone, because not only was
I doing the branding for mybusiness and my pitch, but I was
solidifying seeing myself as aCEO and, honestly, everything in
(08:38):
my business got easier eversince doing that photo shoot.
So I'd say, if you'restruggling seeing yourself in a
different way, whether that's asa CEO or as an Olympian or
whatever you want to be, have aphoto shoot or do something that
solidifies it within yourself,and for me it was the branding
(08:59):
and the photo shoot.
Speaker 1 (09:01):
I love that.
It's not a pick it till youmake it.
You're in imposter syndromeLike you're in this.
I'm not sure I love that.
It's not a fake it till youmake it.
You're in imposter syndrome.
You're in this, I'm not sureI'm at.
If you don't believe inyourself, no one else is really
going to.
Your parents might.
Their best shot is parents,maybe a spouse maybe.
But truthfully, no one's 100%behind you except you and that's
(09:21):
a real thing.
And if you feel that impostersyndrome, I love the idea that
you're saying step out and justbecome it and you're growing.
In that moment you are.
And that's where growth happensis when you're like I don't
know where.
I am Great, because you're anew little tree growing in the
forest.
So congratulations on that.
Do you remember the momentwhere you're like I'm doing this
(09:41):
, I am going to become that CEO.
Speaker 2 (09:44):
Yeah, I think it was when I really, you know, I had
the pitch, I had the landingpage.
It was when I booked that photoshoot and organized my outfits
and, you know, got my hair doneand there is something to be
said about making yourself feelyour best, and maybe it's the
millennial in me, but for somereason, photos solidified it in
(10:05):
my head where I could see it,and I say that's me, you know,
that's my, that's.
I am the CEO that I alwaysthought that I, that I couldn't
be so for some reason, I thinkwhatever works for your mind,
you know it doesn't have to be aphoto shoot, but that having
that photo shoot was really agame changer for me and also for
(10:26):
my business, because my websitelooks so much better branded
and stronger.
Speaker 1 (10:30):
Yeah Well, you feel more comfortable in the role
itself and I always tell peopleyou know if you lose weight,
you've been working out, youfeel good and smiley.
You got a great haircut.
Do some pictures on the tripodfor yourself.
It'll go a long way.
Just own the moment with that.
What's been the impact foryourself since then?
Speaker 2 (10:49):
Well, I think, up-leveling myself.
I think when I solidified thatin my mind and seeing myself as
a CEO, I got a lot moreconfident.
I got a lot more direct in howrelationships work within use
and the systems that I use.
I feel very confident and lessstress in how I manage my
(11:17):
clients and my day-to-day tasksand it allows me to shut off
when I need to, instead ofsitting around and worrying
about oh, did I do this?
What do I have to do tomorrow?
I have it all centralized in asystem, so I don't, I can
actually shut off and focus onthat.
I think also, you know, and thattrickles into every aspect of
(11:39):
your life.
When you feel more confidence,you feel stronger in your
boundaries, you believe in whatyou're doing.
That trickles into every partof your life and, I think, for
my business.
Again, my pitch came to mewhich I was offering every
service under the sun.
In my first three years I hadnine services on my website.
Well, once I made that decisionand finalized that pitch and my
(12:01):
view of where I was going withthe business, I aired it down to
three services and I've beenmuch more effective in
delivering what I can do forbrands and actually signing on
clients, and it allows me tofocus on what I really love.
And then, obviously, I have aton of amazing freelancers that
compliment my skills, so I don'thave to focus on everything and
(12:22):
it allows me to do better workreally.
Speaker 1 (12:25):
It's a great point.
So you know, as an agency ownerthat built a seven figure
agency the moment.
We, you know, and I coachpeople on like I created a
system of how you kind of dothis each month and the biggest
piece people do is they don'tniche enough.
Very rarely does anyone go.
You know their audience.
There's only one person I'veever met.
So if your audience is so smalland they're just not buying,
that problem that's onlyhappened one time in four years,
(12:47):
ever, and even then she, shewas still selling stuff.
But I was like you can come alittle broader and do a little
bit different problem.
But you're spot on.
If you can limit to what you do, not only is your delivery
easier, your repeatability iseasier, your profitability goes
up.
Because you can charge a littlebit more, she'll do it a little
better and you can be moreefficient.
As technology comes in, you canleverage that to give you
further scale.
(13:07):
So absolutely love that idea.
On the grateful side of theworld.
Speaker 2 (13:16):
What are you most thankful for?
I think my freedom right nowand definitely my experience.
I've been very, very lucky thatI moved overseas to study
abroad, in London in 2010.
And I ended up living in Londonfor 10 years and I was lucky
(13:36):
enough to get several jobsduring that time.
Who sponsored my visa and gaveme the freedom to live overseas
and in my 20s, this wasextremely valuable for me From
an education standpoint.
Studying was more difficult inEngland for me, but I took a lot
more from that education.
It was priceless in terms of,you know, finding who I was in
(13:58):
my 20s, rediscovering that andreally being able to be my
truest self and chase happiness,you know, expand my education,
my career and that to me, thefreedom of that, the privilege
of doing that.
I feel very lucky to have donethat because it shaped how I
view the world in a lot of ways.
It expanded my network and Ijust know so many amazing people
(14:23):
around the world.
To me, about exploring othercultures, but understanding
other cultures and respectingthem, and not just going to
visit as a tourist, but reallyimmersing yourself in those
cultures it's very, it's veryimportant to me.
Speaker 1 (14:42):
I love that.
Give me advice for the listenerfor their journey.
Speaker 2 (14:46):
Yeah, I mean from a business standpoint.
You have to know what yourmission is and how that's what
problem that's solving for youraudience.
So know what their pain pointsare, know how to reach them in
an emotional way and be veryclear about what problems that
you're helping with.
On a personal and businessstandpoint, I would say you have
(15:08):
to believe in your business, inyourself and in your mission.
So, like we said before, if youdon't believe in it, no one
else is going to believe in yourbusiness, in yourself and in
your mission.
So, like we said before, if youdon't believe in it, no one
else is going to believe in it,and it doesn't matter who asks
me.
I feel so strongly about what Ido and I really love it that
nobody could ever make me doubtthat.
It's very clear to me thatpurpose-driven marketing means
(15:29):
the most to me.
And it's very clear to me thatpurpose-driven marketing means
the most to me and I've beenlucky to attract clients that
have purpose-driven businesses.
So know what you feel mostpassionate about.
Digital marketing is such avast landscape.
So know your niche, know youraudience and believe in yourself
, because if you don't, no oneelse is going to All right
(15:50):
Agreed and there are a lot offish to catch in the sea.
Speaker 1 (15:53):
And the more niche you are, people will buy into
you.
Specifically, you can show somepotential that you can actually
deliver what you say you can doand it looks or appears this is
what you do.
People will pick you Becausethey'll pick the next person.
But be like I.
Like this person enough, I'lltry them and you have a shot and
then learn from that.
So I absolutely love that.
Just know your niche, know whatto go do with it and go after
(16:16):
it as a business owner, becausethe marketing piece is, honestly
, I think, the heart's part ofbusiness.
It's easy to do math and P&Land move money and do the things
like that, but once you getrevenue in, none of it matters.
Quickfire, who gives youinspiration.
Speaker 2 (16:31):
So I've got three answers to this.
In a general sense, I loveGreta Van Riel.
She is an entrepreneur whotalks a lot about e-commerce
marketing and I'm a big fan ofthe YouTube videos she's put out
, the advice she puts out, andshe's built about six
seven-figure scaled companies.
So I love her from a businessstandpoint and as a woman
(16:53):
entrepreneur, I would say myLinkedIn community of digital
marketers has been incrediblyuplifting to see similar
struggles, similar humor.
I just find such solace logginginto my LinkedIn and
interacting with people in thatcommunity.
I learn a lot from them and Ijust love that platform and the
(17:14):
community I've built there.
And lastly, not to be cliche, mymom.
She obviously inspires me.
She was a single mother raisingtwo kids and gave up her love
for horse training when I wasborn and went into PR and
marketing, and she started as areceptionist and worked her way
up to opening the NASDAQ withthe CEO, all raising two kids on
(17:38):
her own.
She's the reason I've made itthis far.
So definitely her for sure.
Her work ethic and her abilityto really you know build
everything from the ground up.
Speaker 1 (17:51):
I love that you gave her credit for everything you've
gotten so far.
I will say I think you shouldgive yourself credit because
you've leveraged what she.
You didn't have to take thatexample.
You could have ignored it, youcould have been angry, but you
took it.
So give yourself more credit onthat one Best business advice
you've ever received.
Speaker 2 (18:08):
Yes, so this was given to me by Dave Poulos.
He said to me with two targets,you'll hit neither.
(18:34):
And before I launched SGCnetworking.
But you get incredible advicefrom people who have been there
and done that.
And he said to me with twotargets, you'll hit neither.
Which seems so obvious.
But at the time I was reallysaying, oh, I'm going to target
e-commerce brands and nonprofitsto be and he helped me really
niche it down and focus on it,which again seems so obvious.
But to me, for some reason, heused the idea of two fishes in a
(18:56):
bucket.
He said if you're trying to hittwo fish, you're not going to
get either of them.
So that's one that really stuckwith me and I've really
implemented along the way.
Speaker 1 (19:05):
I love that.
The two target idea is and it'salso I'll extend it aim small,
miss small.
So you definitely want to aimvery specific and then get
things around it and sometimesyou discover that it's not quite
the problem they have, it'snear its ancillary and then you
change your marketing to saythat's actually the problem I
saw and you should adapt your.
(19:26):
This gets frustrating.
We have a website, I already dothat, but you have to,
otherwise you're always going tobe missing slightly off target
and then eventually that getsbroader and broader.
So I love that Give a must readbook you'd recommend.
Speaker 2 (19:40):
Yeah.
So one of my all time favoritesis the ad week copywriting
handbook.
If you are a marketer, youshould be studying copywriting.
If you are not a copywriter,you can have the best strategy
in the world, you can have thebest tech team in the world, but
if you don't have good copyit's kind of all a waste.
I think we underestimate thepower of great copy and what
(20:03):
that really does for marketing.
So if you're not a procopywriter, read that book and
at least just understand how tocreate good, impactful copy that
actually leads to action.
Personally I would say thePower of Now.
That's just a book I hold closeto my heart that always kind of
resets my mind and to rememberto be present and sit in
(20:25):
gratitude every day.
Speaker 1 (20:27):
I love that.
I will tell you I struggle withcopy.
What I find that really workswell is I call positive
polarizing.
I'll give this advice meaningfor one of our customers.
They do franchise consultingand stuff like this, and we're
like go to people who want youto get a better resume, better
job, better career and betterinfluencers in common Say I
(20:48):
think there's a different way.
Be a business owner Becauseyou'll pull out people like you
know you'd be respectful, butyou're like I don't agree that
you should go get a job.
Like, go be positivelypolarizing and give the reasons
why.
And it's amazing how well thatcontent works when you take a
stand on something that's maybenot so charged.
I did a post that I wasliterally smashing Grant Cardone
(21:08):
because there's an image of himon Easter that he reposted for
his and grabbing his wife'sbreast with his daughters around
as their Easter photo.
Now I understand that you woulddo that privately and that's
your funny thing, but you go anddo that.
You're like demonstratingobjectivity of women and like
and it's and it's like soclassless to me, and so it went
a bit viral and I was like it'sone of the few things that I've
(21:30):
ever done.
That's very polarizing, but Itruly believe I don't give a
shit if you don't agree with it.
That's objective and you canjust follow.
And I unfollowed some peoplewho disagreed because I was like
I'm taking a stand on that.
That's positive towards what Ibelieve in.
My point being is that works.
You can't do it all the time,but you should.
I don't know.
Just I love to give little tipsthat I've learned along the way
(21:51):
that you're positivelypolarizing to your brand or your
niches you'll do really well inthat and it makes it authentic.
It's that well Agreed?
Okay to have an opinion, justdon't be disrespectful, exactly.
If you had a star over today,what part in your time in your
life would you go back to?
Speaker 2 (22:18):
And what would you do during that time?
I mean, I love the way I'vedone my life so far.
I don't think I would go backin time per se because I'm so
happy with how it's all gone sofar, even the bad parts.
I definitely would have startednetworking a lot earlier for my
business.
I definitely would have startednetworking a lot earlier for my
business.
I had no idea how much time Iwould spend just getting on
phone calls with people,researching, networking,
building that clientele.
(22:38):
But also your freelance networkright, there's a lot of people
that I've teamed up with.
That allows me to grow fartherand faster and larger.
Allows me to grow farther andfaster and larger.
And you just can't always dothat on your own, especially
(22:58):
from an entrepreneur's set.
It can be lonely at times.
So making sure you have thatnetwork for support for growing,
for bouncing ideas off andteeing up on projects as well.
So starting my networkingearlier for the business and
then also taking things lesspersonally I think that's
something that I reallystruggled with in the first
three years.
You know I took it personallywhen a deal didn't go through or
somebody delayed something orsomebody moved a meeting.
(23:22):
And it's not personal, it'snever personal.
You just have to understandthat business takes a little bit
longer.
There's a lot of things movingin the back end and it's never
personal.
You just have to understandthat business takes a little bit
longer, there's a lot of thingsmoving in the back end and it's
never personal.
So that's something that's mademy life a lot easier since
coming back to theentrepreneurial game.
Speaker 1 (23:43):
I'll give you one exception.
I agree it's generally notpersonal.
We had a customer at one pointthat was fine with me, was very
racist and demeaning to our teamand my team didn't tell me
about it because for six weeksthey're service-oriented.
And then one of my leads said,hey, this guy's kind of this.
And I was like, what do youmean?
(24:03):
He's like well, he did this, hedoes this every time.
And I was like, all right, holdon a second.
And I was like, all right, holdon a second.
And I got that guy on a meetingtwo minutes later, literally
like, hey, you got two minutes.
And I said, hey, this isn'tworking.
What would be a fair refund?
He's like what.
I was like just, this isn'tworking for our team.
We're working with you.
What would you like as a refund?
I said, well, maybe half of itback.
And I was like, okay, donestraight, I just want to wish
(24:27):
you luck.
You know it's just, this isn'tworking.
And I killed it right there andwe need to trust me, we need to
do the revenue.
But I took that as a personaloffense to my team.
That was in the early days whenI made that move.
My team was like, holy cow, youdid that.
I was like, yeah, I was like Iknow we need the revenue, but
I'm they delay doesn't mean theydon't like you.
They just might have adifferent mark.
Speaker 2 (24:43):
Yeah, can I just add that that's a great exception to
the rule, because I do thinkthere are times in the business
when you need to stand for yourvalues and anti-Semitism and
(25:05):
anti-racism and human rights.
It is important.
That's the exception to therule, obviously.
Speaker 1 (25:13):
And so A there was a question I should ask today and
I didn't.
What would that question havebeen, and how do you answer it?
Speaker 2 (25:20):
Well, from a business standpoint, I would say why do
people need to be doing ongoingdigital marketing audits?
And that is, for me, an obviousone.
But just in case anyone doesn'tknow, you are literally blindly
throwing your money at yourmarketing, which is like
throwing your money into theblack hole of the internet,
which makes me nervous.
(25:40):
I would never nobody would everthrow their money into the
darkness without you know, somesort of knowledge, and not just
doing them once a year, but youshould be doing them
consistently, month on month.
You get higher revenue, higherengagement with your audience.
There's it's a no brainer to me.
If you don't want to bethrowing your money into the
darkness, you should be doingaudits on the regular.
(26:02):
From a personal standpoint, wekind of covered this one, which
was what, what, what's made themost impact on my life, and I
would say traveling, livingabroad, studying overseas.
That's completely shaped whoI've become today and what I've
ended up doing with my career.
Speaker 1 (26:19):
Love it, absolutely love it.
Hey, listen, thank you so muchfor coming on today.
Tell everyone who should getahold of you and how they do
that.
Speaker 2 (26:27):
Yes, so my website is wwwgracyclemenscom, that's
G-R-A-C-I-E Clemens.
Like rogerclemenscom, you canfind my case studies, my client
reviews and my intro form.
If you're keen to just getstarted and hop on a call, fill
out that intro form and we canget started right away.
Or you can contact me and findme on LinkedIn linkedincom slash
(26:50):
Grace Clemons.
I'm also offering free15-minute social media audits if
you'd like to just get a tasteof what that's like.
Speaker 1 (26:59):
I love that.
Thank you, by the way, so muchfor coming on.
Grace, you rock.
Speaker 2 (27:02):
Thank you so much for having me.
It's been a pleasure.
Speaker 1 (27:05):
Everybody listen.
Get out there, go cut a tie tosomething.
Welcome to Cut the Tie podcast.
Hi, I'm your host, thomasHelfrich.
I am on a mission to help youcut the tie to whatever it is
holding you back from success,and that success is something
you define yourself.
Today, we're joined by GraceClemens.
Grace, how are you doing today?
Speaker 2 (00:13):
I'm well.
Thank you, thanks for having metoday.
Listen, I appreciate you comingon.
I'm looking forward to thisconversation.
You're in a space, I guess, soit's fun.
Why don't you start, though?
Start introducing yourself andwhat it is you do, sure?
So I'm Grace Clemens.
I'm a digital marketer of over13 years.
I'm now the CEO and founder ofSGC Marketing, and that agency
(00:35):
does strategy growthcommunications, but, more so,
digital marketing audits, with afull service team to implement
and drive results.
So every team that's built iscustomized and handpicked to the
findings within that audit, andwe serve e-commerce brands and
small to medium sized businessesnonprofits mainly focusing on
(00:55):
e-commerce brands and small tomedium sized businesses, but we
help anybody who needs help withthis digital marketing.
Speaker 1 (01:02):
Well, and it sounds like you've already touched on
it, but that is a verycompetitive space globally and
AI is really threatening smallagency in the next two years
because of the idea of AI agentsand the power of it, the ease
of use and the value propositionof what an agency needs to
charge to get stuff done versuswhat probably could just do
themselves with VA possibly.
So, in your world, what is yourbiggest defining difference?
(01:25):
What's the unique hook thatmakes people pick you?
Speaker 2 (01:29):
I mean I think personally I've been in the
business for 13 years.
Over 13 years I've watcheddigital marketing grow from the
ground up.
Meta paid ads in social mediadid not even exist when I began
this.
You know career, so I thinkthat's one factor.
But also, if you look at mybackground and experience, I
(01:50):
have really been on every sideof the marketing team but also
the business side of things.
So I started off in B2B, workingwith large FMCG brands like
Kagri and Oxfam and RoyalCaribbean.
I moved into B2C into fashiondigital marketing and there was
not a single hat that I didn'twear Did five times growth in
four years.
Then I went freelance and movedinto a nonprofit and I worked
(02:14):
on the largest incentivizedprize in history with X Prize
100 million car removal.
I've also been an influencer.
I've also been on the agencyside, managing influencer
relationships.
I also was the marketing lead atProcess Driven for over a year
and that really gave me aninsight into how to build my
business, what processes andsystems and SOPs need to be used
(02:39):
, and also really understandingwhat it's like to be a CEO of a
small business and really bringbuild that brand from ground up.
So I think that's somethingthat really separates my agency
from the rest is I can actuallyunderstand the pain points of
who I'm speaking to and whatit's like to build a brand and
what it's like to start smalland what do you, what happens as
(03:00):
you grow larger and how thoseproblems shift and all of that
stuff.
So I think it's a combinationof my background experience and
really knowing every side of thespectrum when it comes to
marketing and who's involvedwith that.
Speaker 1 (03:16):
Yeah, and I would be now recalling our conversation
online before about the X pricethat was.
I know people know that's a hugedeal and the risk that Peter
Diamandis, who ran that anddrove that, took is he didn't
have any money and he waspromising all this crazy stuff
with zero capital behind it andhe was on the hook for it.
It was, if you guys want toread a really cool story if you
(03:36):
were a part of that venture andI'm so glad you brought it up
because, that's right, you werepart of that and I was like
that's huge, like that was likeone of the biggest risks to take
that because, because the theidea of getting in space was
such a crazy idea, whatever 15years ago or whatever it was 10
years ago when it started andanyway.
So, like you're uh, I love thatyou've been on all aspects of
(03:58):
it and you know around that,like you know you've you had a
journey.
But I want to start with howyou define success for yourself
and it could be for today or howyou used to define it.
But how do you define success?
Speaker 2 (04:10):
Yeah, I mean from a business standpoint, because my
agency is a little over a yearold revenue was an obvious one
for me, so watching that revenuegrow and being able to reinvest
it into my agency I made myfirst hire last year, so I think
when I'm able to startoutsourcing more will be a form
of success.
Personally, I think it's slowmornings, you know.
(04:31):
Being able to exercise andenjoy my mornings is something
that brings me immense joy,fulfillment.
So I feel like that's my key topersonal success is being able
to wake up and get myself readyto do what I love to do.
Speaker 1 (04:46):
I love that answer.
You kept it in your owncalendar kind of thing.
So, uh, you know, in the in theidea like just same, exact like
I could not find a slot in mylife to consistently work out.
A lot of excuses probably couldhave figured it out, but I
could never do it early so Icouldn't get to bed early enough
.
I can't do in the afternoons,I'm too tired to vote to
everywhere kids, stuff, whateverand when I was spining and I
(05:07):
hate going to the gym when it'sbusy, it's just like I might as
well.
I'd rather just not be there orjust do anything else.
I found this time slot rightafter the last kid goes to
school, eight o'clock to aboutnine o'clock, that I write for
my teams because they're inPhilippines.
I don't check emails.
I might play a game orsomething between sets.
The truth is it's super slow.
(05:28):
It's just hit it for 35, 40minutes.
Get home and get into the day.
Now I feel awesome.
I've been doing that for a yearevery day, seven days a week.
I can't take off a day becauseotherwise I get out of my
routine.
I love that answer Slow morningsfor yourself to allow you to
focus, to be successful, whichallows you to chase the business
goal and success, which isrevenue.
Otherwise, you're distracted,you're feeling guilty, you're
(05:50):
pissed, you didn't work out, youfeel lethargic.
Love that Great takeaway.
Anybody listening.
That was a long answer.
We're going to keep all that itbecause it is a formula for
success.
Love it In your journey.
You've been around for digitalmarketing.
You're not even that old, soyou've, she's like a grandma,
(06:10):
but not a grandma, but she'slike the grandma of digital
marketing.
She may punch me she was me inperson for saying such.
The point is, you've beenaround a little bit for
marketing.
Uh, so you have a passion, foryou clearly have some you some
skills, potential in the area.
What has been your journey,though, and what's been the
biggest tie you've had to cut,though, to get that success you
(06:31):
defined?
Speaker 2 (06:32):
Yeah, I mean my journey has been long.
You know, I think one of thesort of blessings in my life was
I ended up having to drop outof university for a couple of
years and when I went back anddecided to focus on digital
marketing had I not had thosetwo years off, all the courses
towards digital marketingwouldn't have even existed.
(06:52):
So I always felt like I kind ofthis career found me and it was
meant to be so.
I've always felt that way.
But in terms of what I had tocut ties with, I think this is a
really, really interestingconversation or question,
because I was freelance forthree years and I was doing all
right, but eventually I decidedto go full time for that one
(07:12):
year, with Process Driven, and Igot laid off in the end.
So it forced me to really thinkwhat do I really really want to
do?
And the truth was I wanted todo entrepreneurship and be in
marketing and live my life theway I want to live it.
And the number one belief thatI had to cut with was I didn't
(07:33):
see myself as a CEO and I thinkall my life I really said, oh, I
don't want to be a CEO, I don'twant to be an entrepreneur.
And then I sat with that.
I said, well, nobody else isgoing to see you as a CEO if you
don't see yourself as a CEO.
And once I got laid off and Isat with this question, it all
came together.
Really, I couldn't come up witha really strong pitch when I was
(07:56):
doing it for the three yearsbefore, but it was like an
immediate light bulb that I justkind of came to terms with.
I know exactly what my pitch isgoing to be.
I know exactly how I'm going tolay it out on the website and
how I'm going to pitch this tobusinesses.
And in doing that, I decided todo a photo shoot to bring it
all together and to brand astronger branding.
(08:18):
I always recommend this to myclients when they're doing a new
website or a new campaign is tohave a focused, objectified
photo shoot.
But I was doing two birds withone stone, because not only was
I doing the branding for mybusiness and my pitch, but I was
solidifying seeing myself as aCEO and, honestly, everything in
(08:38):
my business got easier eversince doing that photo shoot.
So I'd say, if you'restruggling seeing yourself in a
different way, whether that's asa CEO or as an Olympian or
whatever you want to be, have aphoto shoot or do something that
solidifies it within yourself,and for me it was the branding
(08:59):
and the photo shoot.
Speaker 1 (09:01):
I love that.
It's not a pick it till youmake it.
You're in imposter syndromeLike you're in this.
I'm not sure I love that.
It's not a fake it till youmake it.
You're in imposter syndrome.
You're in this, I'm not sureI'm at.
If you don't believe inyourself, no one else is really
going to.
Your parents might.
Their best shot is parents,maybe a spouse maybe.
But truthfully, no one's 100%behind you except you and that's
(09:21):
a real thing.
And if you feel that impostersyndrome, I love the idea that
you're saying step out and justbecome it and you're growing.
In that moment you are.
And that's where growth happensis when you're like I don't
know where.
I am Great, because you're anew little tree growing in the
forest.
So congratulations on that.
Do you remember the momentwhere you're like I'm doing this
(09:41):
, I am going to become that CEO.
Speaker 2 (09:44):
Yeah, I think it was when I really, you know, I had
the pitch, I had the landingpage.
It was when I booked that photoshoot and organized my outfits
and, you know, got my hair doneand there is something to be
said about making yourself feelyour best, and maybe it's the
millennial in me, but for somereason, photos solidified it in
(10:05):
my head where I could see it,and I say that's me, you know,
that's my, that's.
I am the CEO that I alwaysthought that I, that I couldn't
be so for some reason, I thinkwhatever works for your mind,
you know it doesn't have to be aphoto shoot, but that having
that photo shoot was really agame changer for me and also for
(10:26):
my business, because my websitelooks so much better branded
and stronger.
Speaker 1 (10:30):
Yeah Well, you feel more comfortable in the role
itself and I always tell peopleyou know if you lose weight,
you've been working out, youfeel good and smiley.
You got a great haircut.
Do some pictures on the tripodfor yourself.
It'll go a long way.
Just own the moment with that.
What's been the impact foryourself since then?
Speaker 2 (10:49):
Well, I think, up-leveling myself.
I think when I solidified thatin my mind and seeing myself as
a CEO, I got a lot moreconfident.
I got a lot more direct in howrelationships work within use
and the systems that I use.
I feel very confident and lessstress in how I manage my
(11:17):
clients and my day-to-day tasksand it allows me to shut off
when I need to, instead ofsitting around and worrying
about oh, did I do this?
What do I have to do tomorrow?
I have it all centralized in asystem, so I don't, I can
actually shut off and focus onthat.
I think also, you know, and thattrickles into every aspect of
(11:39):
your life.
When you feel more confidence,you feel stronger in your
boundaries, you believe in whatyou're doing.
That trickles into every partof your life and, I think, for
my business.
Again, my pitch came to mewhich I was offering every
service under the sun.
In my first three years I hadnine services on my website.
Well, once I made that decisionand finalized that pitch and my
(12:01):
view of where I was going withthe business, I aired it down to
three services and I've beenmuch more effective in
delivering what I can do forbrands and actually signing on
clients, and it allows me tofocus on what I really love.
And then, obviously, I have aton of amazing freelancers that
compliment my skills, so I don'thave to focus on everything and
(12:22):
it allows me to do better workreally.
Speaker 1 (12:25):
It's a great point.
So you know, as an agency ownerthat built a seven figure
agency the moment.
We, you know, and I coachpeople on like I created a
system of how you kind of dothis each month and the biggest
piece people do is they don'tniche enough.
Very rarely does anyone go.
You know their audience.
There's only one person I'veever met.
So if your audience is so smalland they're just not buying,
that problem that's onlyhappened one time in four years,
(12:47):
ever, and even then she, shewas still selling stuff.
But I was like you can come alittle broader and do a little
bit different problem.
But you're spot on.
If you can limit to what you do, not only is your delivery
easier, your repeatability iseasier, your profitability goes
up.
Because you can charge a littlebit more, she'll do it a little
better and you can be moreefficient.
As technology comes in, you canleverage that to give you
further scale.
(13:07):
So absolutely love that idea.
On the grateful side of theworld.
Speaker 2 (13:16):
What are you most thankful for?
I think my freedom right nowand definitely my experience.
I've been very, very lucky thatI moved overseas to study
abroad, in London in 2010.
And I ended up living in Londonfor 10 years and I was lucky
(13:36):
enough to get several jobsduring that time.
Who sponsored my visa and gaveme the freedom to live overseas
and in my 20s, this wasextremely valuable for me From
an education standpoint.
Studying was more difficult inEngland for me, but I took a lot
more from that education.
It was priceless in terms of,you know, finding who I was in
(13:58):
my 20s, rediscovering that andreally being able to be my
truest self and chase happiness,you know, expand my education,
my career and that to me, thefreedom of that, the privilege
of doing that.
I feel very lucky to have donethat because it shaped how I
view the world in a lot of ways.
It expanded my network and Ijust know so many amazing people
(14:23):
around the world.
To me, about exploring othercultures, but understanding
other cultures and respectingthem, and not just going to
visit as a tourist, but reallyimmersing yourself in those
cultures it's very, it's veryimportant to me.
Speaker 1 (14:42):
I love that.
Give me advice for the listenerfor their journey.
Speaker 2 (14:46):
Yeah, I mean from a business standpoint.
You have to know what yourmission is and how that's what
problem that's solving for youraudience.
So know what their pain pointsare, know how to reach them in
an emotional way and be veryclear about what problems that
you're helping with.
On a personal and businessstandpoint, I would say you have
(15:08):
to believe in your business, inyourself and in your mission.
So, like we said before, if youdon't believe in it, no one
else is going to believe in yourbusiness, in yourself and in
your mission.
So, like we said before, if youdon't believe in it, no one
else is going to believe in it,and it doesn't matter who asks
me.
I feel so strongly about what Ido and I really love it that
nobody could ever make me doubtthat.
It's very clear to me thatpurpose-driven marketing means
(15:29):
the most to me.
And it's very clear to me thatpurpose-driven marketing means
the most to me and I've beenlucky to attract clients that
have purpose-driven businesses.
So know what you feel mostpassionate about.
Digital marketing is such avast landscape.
So know your niche, know youraudience and believe in yourself
, because if you don't, no oneelse is going to All right
(15:50):
Agreed and there are a lot offish to catch in the sea.
Speaker 1 (15:53):
And the more niche you are, people will buy into
you.
Specifically, you can show somepotential that you can actually
deliver what you say you can doand it looks or appears this is
what you do.
People will pick you Becausethey'll pick the next person.
But be like I.
Like this person enough, I'lltry them and you have a shot and
then learn from that.
So I absolutely love that.
Just know your niche, know whatto go do with it and go after
(16:16):
it as a business owner, becausethe marketing piece is, honestly
, I think, the heart's part ofbusiness.
It's easy to do math and P&Land move money and do the things
like that, but once you getrevenue in, none of it matters.
Quickfire, who gives youinspiration.
Speaker 2 (16:31):
So I've got three answers to this.
In a general sense, I loveGreta Van Riel.
She is an entrepreneur whotalks a lot about e-commerce
marketing and I'm a big fan ofthe YouTube videos she's put out
, the advice she puts out, andshe's built about six
seven-figure scaled companies.
So I love her from a businessstandpoint and as a woman
(16:53):
entrepreneur, I would say myLinkedIn community of digital
marketers has been incrediblyuplifting to see similar
struggles, similar humor.
I just find such solace logginginto my LinkedIn and
interacting with people in thatcommunity.
I learn a lot from them and Ijust love that platform and the
(17:14):
community I've built there.
And lastly, not to be cliche, mymom.
She obviously inspires me.
She was a single mother raisingtwo kids and gave up her love
for horse training when I wasborn and went into PR and
marketing, and she started as areceptionist and worked her way
up to opening the NASDAQ withthe CEO, all raising two kids on
(17:38):
her own.
She's the reason I've made itthis far.
So definitely her for sure.
Her work ethic and her abilityto really you know build
everything from the ground up.
Speaker 1 (17:51):
I love that you gave her credit for everything you've
gotten so far.
I will say I think you shouldgive yourself credit because
you've leveraged what she.
You didn't have to take thatexample.
You could have ignored it, youcould have been angry, but you
took it.
So give yourself more credit onthat one Best business advice
you've ever received.
Speaker 2 (18:08):
Yes, so this was given to me by Dave Poulos.
He said to me with two targets,you'll hit neither.
(18:34):
And before I launched SGCnetworking.
But you get incredible advicefrom people who have been there
and done that.
And he said to me with twotargets, you'll hit neither.
Which seems so obvious.
But at the time I was reallysaying, oh, I'm going to target
e-commerce brands and nonprofitsto be and he helped me really
niche it down and focus on it,which again seems so obvious.
But to me, for some reason, heused the idea of two fishes in a
(18:56):
bucket.
He said if you're trying to hittwo fish, you're not going to
get either of them.
So that's one that really stuckwith me and I've really
implemented along the way.
Speaker 1 (19:05):
I love that.
The two target idea is and it'salso I'll extend it aim small,
miss small.
So you definitely want to aimvery specific and then get
things around it and sometimesyou discover that it's not quite
the problem they have, it'snear its ancillary and then you
change your marketing to saythat's actually the problem I
saw and you should adapt your.
(19:26):
This gets frustrating.
We have a website, I already dothat, but you have to,
otherwise you're always going tobe missing slightly off target
and then eventually that getsbroader and broader.
So I love that Give a must readbook you'd recommend.
Speaker 2 (19:40):
Yeah.
So one of my all time favoritesis the ad week copywriting
handbook.
If you are a marketer, youshould be studying copywriting.
If you are not a copywriter,you can have the best strategy
in the world, you can have thebest tech team in the world, but
if you don't have good copyit's kind of all a waste.
I think we underestimate thepower of great copy and what
(20:03):
that really does for marketing.
So if you're not a procopywriter, read that book and
at least just understand how tocreate good, impactful copy that
actually leads to action.
Personally I would say thePower of Now.
That's just a book I hold closeto my heart that always kind of
resets my mind and to rememberto be present and sit in
(20:25):
gratitude every day.
Speaker 1 (20:27):
I love that.
I will tell you I struggle withcopy.
What I find that really workswell is I call positive
polarizing.
I'll give this advice meaningfor one of our customers.
They do franchise consultingand stuff like this, and we're
like go to people who want youto get a better resume, better
job, better career and betterinfluencers in common Say I
(20:48):
think there's a different way.
Be a business owner Becauseyou'll pull out people like you
know you'd be respectful, butyou're like I don't agree that
you should go get a job.
Like, go be positivelypolarizing and give the reasons
why.
And it's amazing how well thatcontent works when you take a
stand on something that's maybenot so charged.
I did a post that I wasliterally smashing Grant Cardone
(21:08):
because there's an image of himon Easter that he reposted for
his and grabbing his wife'sbreast with his daughters around
as their Easter photo.
Now I understand that you woulddo that privately and that's
your funny thing, but you go anddo that.
You're like demonstratingobjectivity of women and like
and it's and it's like soclassless to me, and so it went
a bit viral and I was like it'sone of the few things that I've
(21:30):
ever done.
That's very polarizing, but Itruly believe I don't give a
shit if you don't agree with it.
That's objective and you canjust follow.
And I unfollowed some peoplewho disagreed because I was like
I'm taking a stand on that.
That's positive towards what Ibelieve in.
My point being is that works.
You can't do it all the time,but you should.
I don't know.
Just I love to give little tipsthat I've learned along the way
(21:51):
that you're positivelypolarizing to your brand or your
niches you'll do really well inthat and it makes it authentic.
It's that well Agreed?
Okay to have an opinion, justdon't be disrespectful, exactly.
If you had a star over today,what part in your time in your
life would you go back to?
Speaker 2 (22:18):
And what would you do during that time?
I mean, I love the way I'vedone my life so far.
I don't think I would go backin time per se because I'm so
happy with how it's all gone sofar, even the bad parts.
I definitely would have startednetworking a lot earlier for my
business.
I definitely would have startednetworking a lot earlier for my
business.
I had no idea how much time Iwould spend just getting on
phone calls with people,researching, networking,
building that clientele.
(22:38):
But also your freelance networkright, there's a lot of people
that I've teamed up with.
That allows me to grow fartherand faster and larger.
Allows me to grow farther andfaster and larger.
And you just can't always dothat on your own, especially
(22:58):
from an entrepreneur's set.
It can be lonely at times.
So making sure you have thatnetwork for support for growing,
for bouncing ideas off andteeing up on projects as well.
So starting my networkingearlier for the business and
then also taking things lesspersonally I think that's
something that I reallystruggled with in the first
three years.
You know I took it personallywhen a deal didn't go through or
somebody delayed something orsomebody moved a meeting.
(23:22):
And it's not personal, it'snever personal.
You just have to understandthat business takes a little bit
longer.
There's a lot of things movingin the back end and it's never
personal.
You just have to understandthat business takes a little bit
longer, there's a lot of thingsmoving in the back end and it's
never personal.
So that's something that's mademy life a lot easier since
coming back to theentrepreneurial game.
Speaker 1 (23:43):
I'll give you one exception.
I agree it's generally notpersonal.
We had a customer at one pointthat was fine with me, was very
racist and demeaning to our teamand my team didn't tell me
about it because for six weeksthey're service-oriented.
And then one of my leads said,hey, this guy's kind of this.
And I was like, what do youmean?
(24:03):
He's like well, he did this, hedoes this every time.
And I was like, all right, holdon a second.
And I was like, all right, holdon a second.
And I got that guy on a meetingtwo minutes later, literally
like, hey, you got two minutes.
And I said, hey, this isn'tworking.
What would be a fair refund?
He's like what.
I was like just, this isn'tworking for our team.
We're working with you.
What would you like as a refund?
I said, well, maybe half of itback.
And I was like, okay, donestraight, I just want to wish
(24:27):
you luck.
You know it's just, this isn'tworking.
And I killed it right there andwe need to trust me, we need to
do the revenue.
But I took that as a personaloffense to my team.
That was in the early days whenI made that move.
My team was like, holy cow, youdid that.
I was like, yeah, I was like Iknow we need the revenue, but
I'm they delay doesn't mean theydon't like you.
They just might have adifferent mark.
Speaker 2 (24:43):
Yeah, can I just add that that's a great exception to
the rule, because I do thinkthere are times in the business
when you need to stand for yourvalues and anti-Semitism and
(25:05):
anti-racism and human rights.
It is important.
That's the exception to therule, obviously.
Speaker 1 (25:13):
And so A there was a question I should ask today and
I didn't.
What would that question havebeen, and how do you answer it?
Speaker 2 (25:20):
Well, from a business standpoint, I would say why do
people need to be doing ongoingdigital marketing audits?
And that is, for me, an obviousone.
But just in case anyone doesn'tknow, you are literally blindly
throwing your money at yourmarketing, which is like
throwing your money into theblack hole of the internet,
which makes me nervous.
(25:40):
I would never nobody would everthrow their money into the
darkness without you know, somesort of knowledge, and not just
doing them once a year, but youshould be doing them
consistently, month on month.
You get higher revenue, higherengagement with your audience.
There's it's a no brainer to me.
If you don't want to bethrowing your money into the
darkness, you should be doingaudits on the regular.
(26:02):
From a personal standpoint, wekind of covered this one, which
was what, what, what's made themost impact on my life, and I
would say traveling, livingabroad, studying overseas.
That's completely shaped whoI've become today and what I've
ended up doing with my career.
Speaker 1 (26:19):
Love it, absolutely love it.
Hey, listen, thank you so muchfor coming on today.
Tell everyone who should getahold of you and how they do
that.
Speaker 2 (26:27):
Yes, so my website is wwwgracyclemenscom, that's
G-R-A-C-I-E Clemens.
Like rogerclemenscom, you canfind my case studies, my client
reviews and my intro form.
If you're keen to just getstarted and hop on a call, fill
out that intro form and we canget started right away.
Or you can contact me and findme on LinkedIn linkedincom slash
(26:50):
Grace Clemons.
I'm also offering free15-minute social media audits if
you'd like to just get a tasteof what that's like.
Speaker 1 (26:59):
I love that.
Thank you, by the way, so muchfor coming on.
Grace, you rock.
Speaker 2 (27:02):
Thank you so much for having me.
It's been a pleasure.
Speaker 1 (27:05):
Everybody listen.
Get out there, go cut a tie tosomething.
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