Skin Care Startups: Launching Your Own Line

In episode 28 of Cutaneous Miscellaneous, our host, Nicholas Brownstone, MD, gets to know Anthony Rossi, MD, dermatologist and Mohs micrographic surgeon at Memorial Sloan Kettering Cancer Center and founder of his own skin care line Dr. Rossi DERM MD®. They start with a board review on Mohs surgery, covering critical indications and the appropriate use criteria from the American College of Mohs Surgery. They also discuss patient characteristics that favor Mohs surgery and when to consider antibiotic prophylaxis. They then discuss starting a skin care line post-residency. Dr Rossi shares insights on creating a dermatologist-approved line, weighing the pros and cons of starting from scratch versus private labeling. He provides strategies for differentiating in a saturated market, observing trends, and developing a business model that focuses on repeat customers. Tune in to the full episode for Dr Rossi ‘s valuable pearls and pitfalls for dermatologists interested in launching their own skin care lines and how to blend business acumen with dermatologic expertise!