Kyle and Michelle discuss the final traction channel community building on this week's podcast. Covering communities like Google Tag Manager and Facebook Groups, learn about how creating a community for your startup can foster relationships with your customers, instill trust in your brand, and keep customers coming back. Google Tag Manager Community: https://support.google.com/communities/answer/7424249 Facebook Groups - What A... Read more
Shawn and Michelle talk about the traction channel speaking engagements, if they are right for your business and how to get the most out of your presentation.
The traction channel offline events can often be overlooked in today's digital age, but Michelle and Shawn dive into how digital marketing efforts and offline events can come together to make a very successful marketing campaign.
In this video, Kassi and Kyle talk about the three prongs of trade-shows and specifically, we talk about geotargeting your trade-show before and during your event. Whether you're an attendee or a vendor, this episode is sure to be valuable for you.
Kassi and Shawn dive into what existing platforms are and how they are used to build brand awareness.
Michelle and Kassi discuss the ins and outs of affiliate marketing. They dive into the different pieces that make a successful affiliate marketing campaign, why it is such a powerful channel, who should give it a try and much more!
In this episode of Cutting Through the Noise, we look at the traction channel of Sales. Many books have been written on sales, and sometimes time spent doing is better than time spent reading how to do. Shawn and Kyle talk about the sales funnel, sales cycles and what to do after a lead is submitted on your website.
Kassi and Michelle discuss the different types of partnership models in this week's episode of Cutting Through the Noise. Specifically, Kassi talks about a few of her ventures and some of the possible partnership opportunities she's explored whithin them.
In this podcast, Shawn and Kyle discuss the traction channel: Engineering as Marketing. Phew, that's a lot of disciplines mashed together. We walk through some software products that are simple and highly impactful for driving real dollars. We also find a place for the virtual tour. Spoiler alert, we're not fans of expensive virtual tours. Using examples from the financial industry and higher education, if you're lookin... Read more
In this episode of Cutting Through The Noise, Shawn and Michelle talk about the traction channel, viral marketing. They discuss what it is, who it works best for, how to make it works and much more.
Content about content! Meta, we know. In this podcast, Shawn and Michelle walk through how to cut through the noise when it comes to content. What works. What doesn't. Curious about what length of content performs best? We're here to help.
Kyle and Josh Quick discuss the evolution from sketching to senior designing for a software company. This was an great conversation about the discipline it takes to publish a book and taking your skill to craft a product you can be proud of. Learn More about Josh: https://quickjosh.com/ Purchase the Book: Montana Quick Facts: https://www.amazon.com/Montana-Quick-Facts-Josh/dp/1080630929 Colstrip Tourism: https://www.visitmt.com/pl... Read more
Kassi and Michelle dive into the traction channel Search Engine Optimization and share tips for using your blog and video content to increase the SEO of your website.
In this episode, Ryan Watson explains what it means to be a paid acquisition manager in one of Montana's fastest growing companies. We talk about influencer marketing, getting started in digital marketing and how early adoption paid off in mobile application advertising.
In this episode of Cutting Through the Noise, we look at the traction channel that is out-of-home. In a world rapidly trending digital, out-of-home can feel archaic. However, there's an argument to be made for investing or at the very least, testing this traction channel with your business. Shawn and Kyle explain how to purchase a billboard in your area and why the bar-scene might be a good fit for your next SWAG purchase.
In this episode, Michelle and Shawn talk about strategy behind social and display ads. They discuss how to use them most effectively, when to use them, and why they are important to your business! For more information on social and display ads, check out this article- https://www.pintlergroup.com/blog/compelling-ads/.
Morgan Holzberger, Marketing Commuications Coordinator at Blackfoot, shares her experience as a digital marketer. From learning new tools, to understanding the product and trying out new techniques like texting or creating video, Morgan has great experience and advice that you do not want to miss! Morgan Holzberger's LinkedIn: https://www.linkedin.com/in/morganholzberger/
Kassi and Matt spend some time talking about his new business, Lot Metrix, how to market for a niche business, what makes a good marketer and how to keep up with the current marketing trends. With a long history of marketing, Matt is a guest you will not want to miss! Matt Powell's LinkedIn: https://www.linkedin.com/in/matt-powell-b0925991/
Mike Morawski of Honyocker Design joins Kyle on the podcast to talk about graphic design and his many years of experience in the field. They talk about fails and achievements, starting your own business, the importance of logos and what to expect when you are going to work with a graphic designer. Learn more about Mike and Honyocker Design here: http://www.honyockerdesign.com/
If you're listening to this podcast we probably don't have to convince you that podcasts are a great way to promote your business and establish yourself as a topic expert. On this episode, Kassi and Kyle dive into why podcasts are great for every business and what they have learned through the creation of Closing Day Podcast.