In this episode, Shawn and Kyle talk about the first few metrics to look at when auditing a digital presence for a tourism company or a destination marketing firm.
Time On Site
New vs. Returning Users
Geographic Representation
Top Visited Pages/ Top Exit Pages
Referral Sources
This is episode one in our six part series on Destination Marketing. Stay tuned for our entire series, podcast, video and article.
https://www.pintlergroup.com/blog/data-deep-dive-tourism-industry/
www.pintlergroup.com
www.geofli.com
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