July 22, 2025 • 34 mins
Ever wondered what it takes to bet everything on a business dream? Meet Brian "Coach B" Arrington, who pulled equity from his family home to launch Fox Sports Palm Springs 1270 – a radio station bringing dedicated sports coverage back to the Coachella Valley.
Sports broadcasting wasn't always Brian's passion. Originally aspiring to be an entertainment journalist for the LA Times, his path shifted when a high school newspaper advisor assigned him to be sports editor against his wishes. Years later, while hosting a hip-hop radio show and feeling disconnected from the evolving genre, Brian had a revelation during a 40-minute conversation about Kobe Bryant with a stranger: "Sports is the great unifier." This insight ignited his transition to sports media.
The Coachella Valley opportunity revealed itself unexpectedly. After reluctantly recording a player-of-the-week segment about a local athlete, Brian was shocked when it generated 6,000 views in just two days – something that would never happen in the saturated Riverside media market where he spent eight years with iHeartRadio. This immediate response showed the hunger for local sports coverage in an area that lacked dedicated attention.
Brian's vision goes beyond broadcasting. He's developing the "Coachella Valley Sports Report" to spotlight local teams and athletes, creating internship programs for high school students, and building a family business where his wife oversees operations and his children contribute their skills. Most impressively, the station generated 673,000 social media impressions in less than 90 days – a milestone that took eight years to achieve in his previous market.
His advice for aspiring media entrepreneurs? "You have something right here that's more powerful than anything I ever had in my life," he says, pointing to a smartphone. "Don't overthink it, just do it. No one owes you anything... you have to go prove yourself."
Follow Fox Sports Palm Springs on Instagram @FoxSportsPS or visit foxsportspalmsprings.com to discover how Coach B is changing the game for sports coverage in the Coachella Valley.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back everyone .
I'm Robert Mraz and I'm FinaMraz, and this is CV Hustle, the
podcast dedicated tospotlighting entrepreneurship
here in the Coachella Valley,and today we got a real special
guest.
So, for those of you not in theknow, the sports scene here in
the Valley is veryunderrepresented and our guest
today is trying to do somethingabout that and bring that back.
(00:22):
He's the founder of Fox SportsPalm Springs 1270.
But not only is he a greatentrepreneur, he's also one of
the top guys in the game interms of on-air personalities.
Today's special guest BrianArrington, aka Coach B.
Thanks for coming in, man.
Speaker 2 (00:40):
That is me.
Until you said the introduction, I was about to leave.
You said you had a specialguest, so I'm thinking who's
coming?
Speaker 1 (00:46):
Is someone else coming in here?
Hey man, okay, so it's me Gottagive you your flowers, man.
Speaker 2 (00:50):
Couldn't get Colin Cowherd, so you settled for me
Got it.
Speaker 1 (00:55):
That's right, man.
We're happy to have you.
Thank you so much for havingyou, I appreciate that I got to
commend you too.
Speaker 2 (01:03):
I love to see a couple strong together and
united.
Speaker 3 (01:06):
That's always good we weren't sure if it was going to
work.
I don't know, but it's a goodmix.
Speaker 2 (01:11):
Well, I've been with my wife 30 years and she wasn't
sure it was going to work either.
What?
But no, you look like you're 30years old, actually my birthday
.
What.
50 years today.
Wow, happy birthday,Congratulations, man.
Speaker 1 (01:27):
What a way to celebrate your birthday.
I know.
Speaker 2 (01:29):
I wanted to spend it with you too.
Cv Hustle Studios.
Man, yes, this is it.
Yeah, this is the place to beman.
Speaker 1 (01:33):
We'll get you your cake later, man, I appreciate it
.
Speaker 2 (01:35):
I appreciate it.
Speaker 3 (01:45):
Thank you.
So, you and um, but I want toget down to the nitty-gritty.
All right, where did it start?
Where were you born here?
Speaker 2 (01:50):
were you, did you?
You just moved here, right.
Well, that's in the, so mythat's on my wife.
So technically, I'm out hereall the time with my wife.
I'm trying to relocate.
But I was talking about it, butshe felt the heat out here, so
I want to leave too.
Speaker 1 (02:01):
Bring her in december .
Man bring her in december sotrick.
Speaker 2 (02:04):
So I'm out here daily Run the radio station.
I'm born in Southern California, I don't live very far away.
But to get her to make thatmove and you can probably
understand, it's my wife.
We had three kids and she'slike heat sensitive now After we
had the babies so she getsreally hot at night.
So she gets really hot at nightso she wants to run the fan all
night.
Speaker 3 (02:24):
It's like come on, I'm cold.
You need that white noisethough.
Speaker 2 (02:27):
I know so, but that's the thing.
I'm trying to get her out here.
But yeah, I'm out here everyday with the radio station.
Born and raised in SouthernCalifornia, you know, I actually
never wanted to do sports whenI was in high school, my dream
job was to work for the LA Timesto be the entertainment
(02:48):
reporter that tells you how oldI am.
That would have been my dreamjob to do that.
I wanted to review movies, Iwanted to review music and
things like that.
I wanted nothing to do withsports.
But my newspaper advisor inschool told me I want you to be
the sports editor.
And I was upset all year whenshe did it because I wanted to
be the editor-in-chief.
I wanted nothing to do withsports.
Um, and I didn't touch sportsfor years.
I graduated high school andabout 10 years or so ago I used
(03:12):
to do a hip-hop show and I waslooking to do something else
because it wasn't my.
I'm getting older, you know.
I was like this isn't my musichip-hop for the babies this is
when they had the skinny jeansand the mumble rap right and and
I was like I grew up in Rakimand all that stuff.
Speaker 1 (03:24):
Yeah, I feel you man.
Speaker 2 (03:26):
And it just wasn't me right.
I said that's my kid stuff andmy wife's brother he was getting
married and I talked to hisfuture father-in-law.
We talked about 40 minutesabout Kobe Bryant and I said
sports is the great unifier.
He's an older gentleman andthere's no way we weren't the
same ethnic group.
And as we talked I said youknow what Sports is the great
(03:49):
unifier?
You know my wife never playedsports, never liked sports.
She didn't, but she was theteam mom.
You know she would bring thesnacks for the kids.
She was always there when Icoached and things like that.
So sports always brings peopletogether.
And I talked to Bobby off theair.
You said you played football andyou talked about some of the
(04:10):
stories, and when you're in thatlocker room, it doesn't matter
what race someone is you guys,if you can help me win, come
help me win.
And that's the thing I thoughtabout.
I always loved sports, wantedto be a part of sports, and I
said, let me give this thing ashot, and that's where sports
kind of took off for me.
Speaker 3 (04:22):
Well, how did the radio get together, though?
Is that something that you wentinto?
How did that all come about?
Speaker 2 (04:29):
So interesting story.
It was Power 106 had thisbecause I wanted to be an actor,
I wanted to do everything butradio, right, but then I
realized I look in the mirrorand I say this is a face for
radio.
So I should have did this yearsago.
But they had this thing calledRock the Mic.
It was Power 106 years ago andit was a contest and I got on
air and I won and I fell in lovefrom there.
Speaker 3 (04:49):
How did you rock the mic?
Speaker 2 (04:51):
So I sent in a demo, an air check, and I won the
contest and I was able to be onthe air for a day and that just
sparked something in me and Iwent the hip hop way.
So I wanted to do hip hop.
Speaker 1 (05:01):
But you had no experience at that point.
Speaker 2 (05:03):
None whatsoever.
Speaker 1 (05:03):
You used to naturally kind of have the voice and the
delivery for it, and I've heardfor years people have always
said you have a voice for radio.
Speaker 2 (05:09):
I was like what does that mean?
So, because you know, I hear myvoice all the time.
My wife says it all the time oh, you hear your voice all the
time.
So I got on, pitched the ideaof sports.
I was there two years and thenFox came to Riverside yeah, and
that's how I got on in Riverside.
And then the opportunity tocome out here and start a
(05:33):
station to do it.
So I've been on iHeart inRiverside for eight years and
that's where this idea came todo the Palm Springs thing.
Speaker 3 (05:40):
So I was excited about that.
Speaker 2 (05:41):
And uh, bobby that does the?
Uh all-star games, or robert,that does the all-star games,
the desert, uh elite showcase.
He kept hitting me up because Ido the all-star games out there
.
I do three football games outthere, he does the one out here.
He kept hitting me up sayingyou need to come out to prom
screens, you need to do stuff.
And I just kept pushing,brushing them off, brushing them
off, and he said I'll tell youwhat.
I'm gonna send you a script.
Just read this about the playerof the week.
And I just did it to shut himup.
(06:02):
I was like.
I'm going to do this and leaveme alone.
So I did it and I posted it andwithin a day or two I got like
6,000 views.
Speaker 3 (06:10):
From the Riverside, from the Coachella Valley.
Speaker 2 (06:12):
I did something about the Coachella Pazos was the kid
at.
Speaker 1 (06:15):
Yeah, DCA.
Speaker 2 (06:16):
Yeah, or the older brother that went to Xavier for
high school.
I did something on him andwithin like a day or two, it got
like 6,000 views.
Yeah, and I was like what in?
Speaker 3 (06:26):
the world.
Speaker 2 (06:27):
And I said what is going on out there and that's
when I started getting theinterest, and then the radio
thing kind of came to fruitionfor us.
Speaker 1 (06:35):
Did you always want to like kind of go out and find
your own voice and kind of doyour own thing?
I mean, isn't radio kind ofstructured Like you got to
follow a lot of rules, you gotsponsors.
You can't, you know, say whatyou want to say all the time?
Speaker 2 (06:51):
Yes, not like podcasts so I have to tell
people all the time.
Hey, the FCC says you cannotsay this, so it's not a podcast.
So people think that you can dowhatever you want on a podcast,
but you can't do it on the FCC.
So, yeah, it's very structured.
The FCC regulates everythingLike.
Um, so yeah, it's verystructured.
Uh, the FCC regulateseverything Like.
There's things like every hour,you have to make sure you run
your, your legal ID.
You have to do that, and youhave to run community
programming, non-commercialcommunity.
(07:12):
So it's a lot of things thatI'm learning, that I didn't know
, because when you show up to doa show, you just show up, you
do your time, you leave, you doyour research, whatever.
But now I need to knoweverything.
I have to buy toilet paper forthe studio, I got to buy coffee,
I got to buy water.
Speaker 3 (07:25):
All that stuff that I didn't think about.
Speaker 2 (07:30):
I know you think about that because you guys both
run your businesses so thingsthat you don't think about.
Speaker 1 (07:33):
So yeah, I mean, it's a totally new way of thinking,
right, right, you're basicallygoing from an employee on the
clock doing your show and thenI'm out Right show, and then I'm
out Right.
So now I got it.
Once I'm even done with my show, I got you know, make sure the
next guy does his show, andright, you know.
So you're like, you're likerunning the whole thing.
So it's a total mind switch.
Right, it is.
Speaker 2 (07:50):
And now I'm talking to people about bringing new
programming in things.
So when we were in Riversidethe good advantage that I had is
we're in the same building as991.
And when you have sales repsthey're going to make you know
tenfold more selling 99.1 thanthey are going to sell.
You know Fox.
So early on I learned I saidyou know what, I better learn
how to sell.
So that's what I did.
(08:10):
And I learned how to sell andsell radio.
And that's what I did, becausewhen you're in AM radio and I
get it, the sales reps, they'regoing to make more money selling
FM.
Speaker 3 (08:29):
So that to learn how to sell and that's what I'm
doing now and I've I've appliedthat to what I'm doing and no
better way than to learn thatthe biggest broadcaster in in
america you know, I heard.
Let me take it back real quick,because bobby and I just
watched something on georgecarlin and remember he got in
trouble for saying all kinds ofstuff.
Speaker 1 (08:36):
Oh, the nine words you can't say yeah, is that the
same?
Okay, I thought I was like waita minute, yes.
Speaker 3 (08:41):
So who are these guys and why are they so boring?
Speaker 2 (08:44):
The Federal Communication Commission.
Don't quote me on that.
That sounds about right.
Yeah, it's just like when youget a prescription, the FDA it's
the same thing.
It's a big brother.
So they're going to make surethat everything's regulated and
structured and make sure thatyou don't cross those lines.
And they always talk about thatwith the sensors, with TV and
stuff like that, because Iremember Living Color used to
(09:05):
talk about that and things theycouldn't say and do so yeah, so
you got to have decorum.
Speaker 1 (09:10):
You can't cross that line.
Yes, yes, can't cross that linewhen you're regulated by the
FCC Right, right, and you don'twant to because they will send
you a nice little bill in themail, so you don't want to have
that.
Speaker 3 (09:21):
Okay, so I know zero about what you do.
So tell me what like a typicalday looks like.
And so you're saying you'readding programs Like how many
programs do you have to?
Like, what are you trying tobuild up to?
Is it like the whole day like?
I guess?
I don't know right programmingfor the whole day or like the
whole week, like and then you'rejust trying to like circle back
(09:43):
and and get updates or tell me,just tell me absolutely
absolutely well, I'm glad youasked.
Speaker 2 (09:48):
So the the beauty of doing this, uh, if if I were not
affiliated with fox, it wouldbe kind of impossible for me to
do.
The beauty of it is so theentire day on fox Sports Radio.
They run all day.
So Fox Sports Radio runs allday.
So the programming we'rebringing in is more local.
You have Colin Cowher, dougGottlieb, you had Dan Patrick
(10:09):
some of the biggest names insports, yeah, and then you have
the afternoon shows.
So that's typically where we'llstart doing programming, because
you don't want to take morningis in radio, unlike TV,
primetime is like eight o'clockat night, but in radio it's the
morning, it's the morning drive,because people are driving to
work and they're going to belistening to radio.
So you don't want to changethose big guys, you want to make
sure that they're on so 24hours a day.
(10:36):
I'm getting programming fromFox, but we're going to do local
programming.
We're working on a new show,the Coachella Valley Sports
Report.
We just did a pilot for that.
We're going to launch thatprobably August, september-ish,
and then we're going to do anational prep sports report,
because the one thing aboutsports now is high school is
like it's become like collegeand college has become like
professional, jordan McCain, whohe went to Corona Centennial.
(10:59):
We did a banquet it was, I think, three years ago at Morongo, of
all places.
We did a banquet and I wastalking to his basketball coach.
He's like, yeah, he makes moremoney than our principal.
And I was like, what are youtalking about?
I didn't understand rightBecause I was ignorant to what
was going on myself and I'm insport.
And he was like, yeah, he hasthe NIL deal.
So I just started doing myresearch and he had an NIL deal
(11:19):
for nail polish and a couple ofthings.
He was making $150,000 a year.
Speaker 3 (11:23):
In high school.
Rolling up in school In highschool, yeah, in high school.
Oh my God, that's crazy man.
Speaker 2 (11:28):
When Caleb was at USC I heard he was making north of
$5 million Crazy.
Speaker 1 (11:33):
Crazy.
They're making more in collegethan the pros now.
Speaker 2 (11:35):
Yes, and that's why it's good for owners, because
now kids are going back, becausethey can make more money in
college, so they come out andthey're more polished athletes,
right, right.
So you don't have kids rushingto get out.
So I agree with NIL those kidsshould get paid for what they're
doing, because it's a lot ofmoney in sport.
But it has to be regulated.
It has to be man, it's the WildWest right now, because I went
(11:57):
to a mid-major and now we can'tcompete.
They'll come poach your kids.
Anybody good in the mid-major isgoing to get a deal and be gone
Exactly, and that's what'shappening.
Speaker 1 (12:08):
It's almost like the JV team.
Speaker 2 (12:10):
Yes, you're the development team now.
Now, you're the G League forall the bigger schools.
Speaker 1 (12:16):
It really is, though that's what it is.
I mean times have changed man,I remember guys couldn't even
take a hamburger from a boosterwithout getting in trouble back
in the 90s and now it's likegeez.
They're getting paid out in theopen now, which I think is a
good thing, because thosecollege kids were getting ripped
off for years.
Speaker 3 (12:29):
They're pissed now.
Speaker 1 (12:31):
But they got to have some regulation to it, right?
I agree, I mean it's crazy,right.
There's nobody, there's guysnot getting paid from what they
were supposed to get paid andthere's guys transferring.
It's just every year.
I think in the end it's got tobe regulated by someone.
Speaker 2 (12:48):
It has to be.
It started with the landmarkEdelman case.
He said that one of his friendswas playing a video game and he
was on there and he's like I'mnot getting paid for that.
Speaker 1 (13:02):
And everyone laughed at him when he started to sue
the ncaa.
And that's where this is allcome from and that was like
it'll benefit in the 90s, right?
Yeah, that's how long it tookfor the ncaa, the wall of
amateurism, to actually crackright and be like, hey, these
guys are actually professionals,that's what they do, you know.
So did?
Speaker 3 (13:12):
uh, did you tell him what your sister-in-law does and
where at?
Speaker 1 (13:16):
uh about.
Nil.
Oh yeah, my sister-in-law isthe athletic counselor at COD.
Okay, angel Mraz, so she'salready dealing with NIL stuff.
Speaker 3 (13:25):
Yeah, she's the one kind of giving us the inside
scoop, even in the juniorcolleges At the JC level.
Yeah.
Speaker 1 (13:29):
They're starting down there.
Wow, Well, the guys that canplay right.
Because junior collegetraditionally, as you know, is
like where guys really can'tqualify academically.
Speaker 2 (13:38):
Right, that's where I started.
Speaker 1 (13:39):
Right, nothing wrong with that?
Nothing wrong with that, Right.
So hey, everybody develops at alater age, you know.
But what's happening?
I think that that's starting tocreep into that junior college
level, which is also insane,Right.
You know, it's like you knowthat's another, just another
tentacle of it, Right anotherjust another tentacle of it.
Speaker 3 (13:57):
So you know, we'll set you up with her.
Okay, her brain she's verybright and she knows all about
that, so excellent, yeah, goodmix here?
Speaker 1 (14:04):
yeah, definitely.
So back to your uh endeavorhere in the Coachella Valley.
Why why Palm Springs man?
Why why this Coachella Valley?
Uh, you know, market, whatwould you see out here that you
thought you know?
Hey, this is worth coming outhere and and doing this.
Speaker 2 (14:17):
I think it's the response that I saw Going back
to with Robert at the DesertElite and he was just on me and
I realized they were passionate.
So funny story when I firststarted talking to Brad who
owned the station, my wife and Icame out Because she and I and
I told you before we took moneyout of the house to buy this.
Speaker 1 (14:39):
So my wife and I Wait , so you put money out of your
primary residence, out of myprimary residence.
Speaker 2 (14:45):
We're all in, you are all in.
Hey, you are the definition ofCV.
Hustle right here, man.
Speaker 3 (14:49):
Because you have to.
Let's play some poker.
Speaker 2 (14:52):
Yeah right.
You are all in on this businessand you know as a business
owner, the one thing aboutstarting a business is if you
don't.
If you can't show a revenue fortwo to three years, you're not
going to get a loan.
No, never.
Most small businesses startwith a home equity loan.
Speaker 1 (15:07):
Yeah, I mean you're pulling money out of somewhere
to start, or family members,somebody's giving you a chunk or
you've got your own chunkbecause you're, you know,
traditionally you're not goingto show any type of profit.
The first couple of years youknow that's pretty standard for
any, I don't care what businessit is, so so yeah you're.
You're definitely all in,though man I mean that had to
take some buy-in from the wifeas well.
Speaker 2 (15:26):
It did and I and you know she's known me as the, as
the gambler, and she's known meas a risk taker and you know I
had the conversation with her.
We had the heart to heart and Itold her I said, if I got to go
work the next 10 years at nightto get that money back, I'll do
whatever I need to do to makesure this works, so I got her
buy-in to do it.
And when we went to we met withBrad the owner, kg.
(15:49):
He went from AM to FM.
He's still operating in PalmSprings.
I couldn't do this without himbecause he's been so helpful to
me and showed me the business.
My wife and I we met with himwhen we went and had dinner and
we were doing a Coachella Valleyhigh school football poll and
my wife was looking at her phoneand the waiter was over here
talking to me and he came overthere and talked to her and saw
Coachella Valley in her phoneand it was a poll and he's all
(16:13):
looking at her show.
I'm like, oh no, that's theCoachella Valley Pole.
I was like it's somethingdifferent out here, oh for sure.
It is something because youdon't have the pro sports.
Speaker 1 (16:22):
I know you have the fireworks.
Speaker 2 (16:23):
Fireworks, but it's the way the IE was when we first
moved out there and it's morelike you guys are a cocoon.
You have your own radio market,your own TV market In LA.
You're the LA TV market.
Even market your own TV marketIn LA.
You're the LA TV market.
Even though Riverside is itsown radio market, it's the LA TV
market.
So there was a hunger for sportout here and when I saw that,
(16:45):
like I said, when I did theYouTube post not YouTube but
Instagram post and we did thatpoll I was like what is going on
out here?
Speaker 3 (16:54):
So like, for instance , you said the response that you
got was really like, ooh,what's going on in this little
town?
So do you do that out in theRiverside area and are you not
getting the same response?
Or like, is there too many youknow AM radio stations?
What's the?
Speaker 2 (17:12):
difference.
There's a lot of distractionsBecause you know, all my friends
from the Inland Empire hate tohear this.
You're just a suburb of LA.
All the way to Riverside, right,I mean, that's still suburbs,
right, you're a suburb of LAbecause a lot of people out
there have moved out therebecause of the housing and they
commute back and forth.
Even people are born and raisedthere and you know you have a
lot of distractions.
You can go to a Laker gamewithin an hour or so, game
(17:35):
within an hour or so.
There's so many things that youcan do locally.
But just to give you an idea iswe really started promoting.
We had a soft launch in January.
We really started getting afterit in March, april and the
response we're getting on socialmedia within three or four
months.
It took us eight years to buildin the Illinois.
Speaker 1 (17:51):
Wow.
Speaker 2 (17:54):
We got 673,000 impressions now in less than 90
days.
That's awesome.
That is on InstagramCongratulations.
I don't even understand it,it's just, it's like.
I appreciate it.
We're old man, we're old.
Speaker 1 (18:07):
We're not native to that social media stuff, man.
No no, but I think that justspeaks to you know, the hunger
out here for some exposure,right, you know, that's kind of
why we do this show as well, isbecause we're not LA, we're not
San Diego, we're our own littlespace and there's great
(18:30):
entrepreneurs are there's greatathletes out here, there's great
coaches.
We want to shine light on thatand that's you know.
That's why kudos to you forcoming out here and kind of
seeing that, even from anoutsider's perspective, going,
hey, there's some talent outhere that we need to kind of
expose man, and that's you know.
I think that's why you're goingto be successful, right, right,
definitely.
Speaker 3 (18:40):
And that voice.
Okay, I have a question.
So you're talking about sports,right?
Football the regulars Are yougoing to go into like tennis and
hockey.
Speaker 1 (18:53):
Now there's a demand for hockey out here.
Speaker 2 (18:56):
I know there is.
I'm open to everything, likewith our all-star games out here
.
We did the boys and girlsbasketball game, we did the
baseball game and we're lookingat some other sports to add.
Uh, we do a volleyball game inthe ie, we're talking about
things like that.
We did a soccer game, all-stargame out in the ie, so we're
talking about doing all that.
So we're open to everything andwe want to have everyone on so
(19:17):
we could have the, the hockey,any, any sport.
Speaker 3 (19:20):
We want to have them all in, um, so yeah I know a
couple girl, uh, soccer teamsand they're crazy.
Okay, they might give you somejuicy stuff, are?
Speaker 2 (19:29):
you ready?
Speaker 3 (19:30):
okay, okay, it's just they hit the notes on the
podcast fcc man hey, one of myfriends is a lawyer, so she'll
just walk that that line she'llbe good with you, got you.
Speaker 2 (19:42):
We have a seven second delay, so that's all I
have button, the cough buttonand everything.
Speaker 1 (19:48):
So, speaking of your show though, your locally
focused show, what can peoplekind of expect on that show?
What can we look out for?
What are you kind ofanticipating?
That kind of looking like.
Speaker 2 (19:57):
It'll be a local show so we want to have so.
For instance, we just did thepilot.
We had the Palm Springs Poweron.
We had them and I learned a lotabout that team.
Didn't realize when I firststarted talking to them the
broadcaster games, that theywere college students.
I thought that they were minorleague like the quakes or the
66ers.
Yeah, so they're.
They're college students andthe.
(20:18):
The funny thing is, when theirseason starts, college baseball
is still going, so some of it.
So these are kids who haven'tmade the tournament, but it's
going to be a local show sowe'll have local high school
teams on local coaches, onthings like that.
We're working now with a schooldistrict in particular.
We're trying to get the highschool kids internships, Because
my story is where I grew up,and this is why I always have a
(20:40):
heart to give back.
We didn't have much.
There was no college fund forme, so that's why I joke about
community college.
Fun for me, so that's why Ijoke about community college.
I had to go that route and thenmy wife and I we married for
love and we started having afamily.
So school was put back.
So it took me 24 years to get afour-year degree but I got it.
But I want to give kidsopportunities, especially out
here.
Internships are all the way outin LA.
(21:00):
You don't want to do that, sogiving them opportunity.
Speaker 3 (21:03):
Well, speaking of internships, I had proposed that
we do something like that herewhere we talk to some of the
local high schools and see if wecan get kids in here to learn
how to do this, because I thinkthat's something cool, right,
it's coming down the pipelines,they can do it from anywhere.
I have a son who wants totravel the world, so if we could
send him some stuff to edit, hemight be able to help us out
(21:26):
and and get going but plusthat's where everything's going
right with the podcast like I'msure you're seeing it too right
in your industry is that podcastis becoming more like.
Speaker 1 (21:35):
10 years ago, I didn't even know what a podcast
was.
Honestly, I was like, what isthat you know?
But now it's like that might beall.
I listen to these days, youknow, just because it's so
free-formed and, like you said,not fcc approved, you know.
Speaker 2 (21:45):
Right, and even Fox a lot of the the on-air
personalities, like ColinCowherd, has an entire business
dedicated to podcasts.
Yeah, pretty much every everymain host on Fox has a podcast.
Yeah, so those are the thingsthat you do and that's why, when
we do the national likelistening to my daughter and the
great thing about our businessis it's family related.
My wife she oversees everything.
(22:06):
She is it's family related.
My wife she oversees everything.
She's the boss, so she can vetoanything.
But my daughter, she does a lotof the graphics.
She taught me how to do thatbecause I get frustrated with
that stuff and she was the onewho told me dad, kids, gen Z,
they don't want to see a fiveminute video.
It's like quick clips, quick,quick, quick clips.
So she's taught me a lot ofthat stuff.
And my youngest son is going tohelp run the board and then my
(22:27):
middle son we'll see what we can, what he can fit in, he'll do
something, but it's like afamily business that we're
trying to do and get going.
So, but I do then theinternships.
That's what I want to teach.
I want to teach my kids and Iwant to teach other kids,
because my passion for sportsand all this started in high
school, nice, yeah.
Speaker 3 (22:43):
So and then I've always known, because I've had a
couple of people come to me andask to advertise on radio and
I've just kind of didn't realizeabout the outreach that you get
Right, and I think that isn'tit priced pretty well too.
Speaker 2 (22:58):
Yes, it can be.
It can, If you need some ads.
Fox Sports.
Speaker 3 (23:02):
Radio.
Speaker 2 (23:05):
Yes, we can.
We can work deals for people.
Well, you know, that's anotherthing that we're working on.
Yes, we can work deals forpeople.
That's another thing that we'reworking on.
Like I said, that's anotherthing.
When you go to the station inRiverside, it's iHeart they tell
you what to do.
Now I have to figure out.
They say, oh, if you come out,how much do you charge for an
appearance?
How much do you charge for acommercial?
All these things I'm like oh mygoodness, I just want to do a
radio show that we're working onnow, but it can be really cost
(23:25):
effective a lot of behind thescenes.
Speaker 3 (23:27):
That goes on, my gosh and you guys understand it.
Speaker 2 (23:30):
I mean because you guys get it.
I know you guys are modest, butyou guys are really successful
at what you do, so it's just alot to learn it's always
changing too.
Speaker 1 (23:38):
Yeah, it's always changing.
It's the next app, the nextthing you know.
It's like we have, we have tolearn.
We're too old to be learningall this, but you know what?
Speaker 3 (23:47):
Let me go back to the sports thing.
You're right, it does unifypeople.
My husband is very selective ofwho he likes in his life, but
as soon as those people theyconnect with somebody, that's
all about sports.
He can talk nonstop and he'skind of a quiet guy.
But man, he can talk sportsnonstop and music.
Speaker 2 (24:07):
Well, he may not like me, I'm a Chargers fan.
Speaker 3 (24:11):
That might be a problem.
I didn't even know they had.
Speaker 1 (24:13):
Chargers fans.
Speaker 2 (24:15):
I always say, my favorite team used to be in LA.
They were called the Raidersand when they left, I don't know
what happened to them.
We're nomads, man, we're likewhere the wind blows us.
Speaker 3 (24:24):
We go back to Oakland , where the wind blows us.
Speaker 2 (24:25):
You know we go back to Oakland, go out to Vegas, you
might be back in LA in 10 years.
Speaker 1 (24:28):
You never know.
Speaker 2 (24:28):
If they come back and they got me.
Like I always say, if the teamdoesn't have a Los Angeles in
their name, I can't root forthem.
Yeah, that's how.
Socal I am I get it, I get itman.
Speaker 3 (24:43):
I get it UCLA and they have the same colors.
Well, so that is the one.
That is the one that I will.
Speaker 2 (24:51):
I will give grace to his USC Cause I like college
football.
Yeah, we love it too.
Okay, all right, we got, we gotwe got alumni in our family.
My brother and my dad are both.
Speaker 3 (25:01):
SC guys, they're both dentists, so dental school
grads.
Speaker 1 (25:05):
Yeah, okay, good, good local dentist.
There you go.
Shout out to Super Smiles andIndio.
But back to your story.
So you said iHeartRadio, sothat's the big, it's Fox Sports
West, but then iHeartRadio isreally the ones that get your
shows out there, right?
Speaker 2 (25:20):
Right.
Speaker 1 (25:21):
Because it's an app.
It's not like you're going.
I mean rarely people are goingto find you on the old, you know
turn, take, turn thing.
They're going to go to the appiHeartRadio and just search up
your show and you're going topop right up right.
Speaker 2 (25:31):
Right, yeah, because in the car I have you don't even
have a radio.
No, that's what I'm saying.
It's like AM FM.
Does that really matter anymore?
Speaker 1 (25:40):
No, because nobody uses those frequencies anymore.
Right, it's so.
If I've heard, radio is reallythe driver of that, right?
Speaker 3 (25:47):
You know, you touched on something that just made me
think well, what's thedifference?
Like Sirius radio, what, what?
How do you get there?
Is that something that's like agoal, like?
I have no idea.
So if I'm asking somethingthat's foreign, let me know.
Speaker 2 (26:00):
But Sirius is the same thing as radio, it's just a
different platform.
It's like cable because they'relike podcasts and that probably
could have been considered likethe first podcast, because they
can, they can cuss on there,yeah, yeah, so they're crazy
stuff on there and when, and andyou knew it was a new world
when howard stern came off, atradition terrestrial radio.
Speaker 3 (26:18):
That's why we got in the series, yeah, and he went.
Speaker 2 (26:21):
And he went because it was two of them it was right
xm or something, and thenseriously they merged right um.
But yeah, when howard stern didthat, you knew that stuff was
real whatever happened to thatguy.
Speaker 3 (26:33):
He's getting tons of money.
Speaker 1 (26:35):
He's still around, but he's not as active as he
used to be.
Speaker 2 (26:39):
I mean, he's been doing it a long time you know,
because you have to buy the appto hear him.
So I think that's somethingmaybe affected his audience.
That's the beauty ofterrestrial radio.
Yeah, yeah.
Speaker 1 (26:50):
So what can we look forward to in terms of high
school coverage this year?
What are you kind of looking atBecause I'm an old, you know
Indio High School grad.
Speaker 2 (26:57):
I want to know how the Rajas are doing.
Speaker 1 (27:00):
I want to know how my local team Okay, are you guys?
Okay, yeah, here's a story Iused to coach for Indio High
School.
I was the defensive coordinatorfor the varsity team and we'd
play that game that's your rivalgame for the bell and
everything.
You have a successful season ifyou win that game right.
She would sit on the oppositeside and root against me.
That's how deep that runs.
You realize I could get firedif we lose this game right.
Speaker 2 (27:23):
That was the only game she would go root against
you, so you would be on his sidefor every other game.
Speaker 1 (27:29):
Nine games, but that 10th game.
She's rooting against me overthere.
Speaker 3 (27:32):
I'm gonna get fired, not rooting against you.
I'm for my team, that's okay.
Speaker 2 (27:36):
Yeah, I understand, because the other school I
graduated from, downey- I don'teven say that other school's
name.
Speaker 3 (27:41):
I always tell people.
Speaker 2 (27:42):
They named the city after my school.
Yeah, so that's what I alwayssay.
They named the valley afteryour school that's right.
Speaker 3 (27:49):
Coachella Valley High School.
Because, it was the first onehere back in the 1800s.
Speaker 1 (27:54):
That's why it's named Coachella Valley 1800s.
They had horses and buggies outthere.
Speaker 3 (28:03):
I love it.
Come on Coachella Valley, let'sring that bell.
Speaker 1 (28:06):
Wow, we're opening up some rivalries here.
Speaker 2 (28:08):
I love it.
So that's what I love abouthigh school.
Because the thing is, I likeUSC.
I graduated from Grand CanyonUniversity.
I like USC, but my high school.
I'm a Viking, I still, you knowyou forge relationships in high
school, for sure.
With people that to this day, mybest friends I went to high
school with, and that's what Ilove.
When you ask about coverage,that's why I love high school
sport, right, because everyonegenerally went to a high school
(28:32):
and you have a love and passionfor a school.
So those rivalries you don'tget that, especially now with
the evolution of college and thePac-12.
That's a sore subject for me.
But that's what we want to do.
We want to cover the localschools.
So the Coachella Valley SportsReport is going to be local, all
local.
That's awesome.
Speaker 3 (28:50):
I want to know about that rivalry.
Speaker 1 (28:51):
We're going.
We got to have you guys whenthat comes.
We got to have you guys come tothe studio.
I mean, I got some stories.
I got some stories.
Speaker 3 (28:58):
It's a great rivalry.
Indio used to kick our buttsall the time when I was in
school, so now the tides haveturned and I'm loving it we
haven't won that damn bill in 13years, man.
Speaker 2 (29:09):
I'm like what is?
Going on CV.
Has it.
Speaker 3 (29:18):
They going on cv has.
They have a really good program.
They're mid, as you would say,as the kids anyway.
So my son goes to lakinta highschool and bobby got him he's.
He told him you should becomelike one of the the managers.
Speaker 1 (29:26):
Yeah, well, because you know my son's not a.
He's got your athletic genes, sohe's not really gonna be a
player, but but he learnedthrough, uh, going to all my
other son's games how to filmand how to be a team manager.
So I just called up the coachover there and now he's now he's
the team manager for lakinta.
So you know, high schoolfootball is just.
It can really affect thecommunity in such a positive way
.
You know.
That's why we're really, we'rereally glad to have somebody
(29:48):
coming out here to kind of shinethe light on it.
I think it's very needed, youknow that's good, do you?
Speaker 2 (29:53):
and now you?
You guys are about my age.
You remember the movie soul manback in the day.
Where was a guy it was?
It was a movie you couldn't doit, I'm not, I'm not.
I can't remember more moviesfor the life of me so if you
ever look it up in the 80s, itwas a story of a guy who wanted
to get a minority scholarship sohe wore blackface and in the
movie he impersonated like hewas a black guy Right and then
(30:13):
there was a part of the moviewhere he goes and plays
basketball and they pick himfirst because they think he's
black and he's going to be ableto play.
So I always tell people I'msoulmate.
So funny story is when I was inhigh school I remember my coach
, coach Shelton just retired.
He said, brian, what do youthink about being the manager?
And I said you know what?
Speaker 3 (30:28):
Maybe That'll work, that'll work.
Speaker 2 (30:31):
So I knew basketball wasn't for me.
Speaker 3 (30:34):
Yeah, yeah, yeah, hey , he saw your strengths.
There's nothing wrong with that.
Speaker 1 (30:37):
Hey, but you were still a vitally important member
of that team.
I appreciate that man.
Speaker 2 (30:42):
I am good enough yeah , you know hey.
Speaker 3 (30:44):
so where I was getting with that is my son
might know some players.
Speaker 2 (30:48):
Okay.
Speaker 3 (30:49):
So that would work for your.
Speaker 1 (30:51):
I'm sure you're going to have players knocking down
your door Once you start.
People are going to be likebegging you to come on.
So that's.
That's awesome.
Speaker 2 (30:57):
That'd be good.
We're looking forward togrowing this thing the Coachella
Valley Awesome.
Speaker 1 (31:01):
Well, so we always ask our entrepreneurs one kind
of final question.
Well, so I know you're kind ofstill in.
You kind of want to maybe go ona media game, being on air
personality, or even start theirown station, like you're doing.
What advice would you give tothat person?
Speaker 2 (31:19):
This is advice I give to my kids and I used to go to
when my daughter was in highschool.
At Iwanda High School I used todo the media day and I used to
tell them they have somethingright here that all these kids
have.
It's more powerful thananything that I ever had in my
life?
Yeah, absolutely you can launchyour career oh, that's the
missus on there.
I don't know if you guys caughtthat, but you can launch your
entire career right here on theiPhone.
Don't overthink it, just do it.
(31:41):
And that's what I always tellmy kids.
No one owes you anything, youknow, just go do it.
You have to have a work ethicand you have to go do it,
because no one's going to do itfor you.
No one's going to sit here andsay you know what?
I was waiting for you to sendme that?
No, you have to go do it.
You have to go prove yourselfand bust it out, because no
one's going to do it for you.
And that's what I've learned.
It took me a long time to gethere and I wish someone would
(32:04):
have given me that advice.
But, like I said, my wife and I, we got married young and I had
to build a family and all that.
But now I'm starting to reallyfind my way and get it going.
Speaker 3 (32:15):
You know what else would be kind of good.
And sorry I keep going back,but Bobby and I have volunteered
for Career Day at the highschools.
Yes, at CV High.
Yeah, because they put on stuff.
But anyway, that would be coolif you did that, because I'm so
sick of going to those thingsand it's military, it's banking
of going to those things andit's like military, it's like
border patrol, like yeah, andI'm like where's the fun stuff?
Speaker 2 (32:35):
yeah, you know what I ?
Speaker 3 (32:36):
mean.
So anyway, that might besomething kind of cool yeah
that's something.
Speaker 2 (32:39):
I've done it before and I'm interested in doing it,
so I'm always open to do itbecause, as I said, when I was
in high school, that's where Istarted to get this passion.
You know, when you were in highschool, don't you wish you
could capture that, because youthink the world is isless, you
could do whatever.
And then, as we get older, weget jaded.
You need money yeah, that part.
And then you just have to havethat ambition and the courage to
(33:01):
do it.
Like I tell my kids, nowadaysthis iPhone is one of the most
valuable companies in the worldApple.
But when Steve Jobs saideveryone should have a home
computer, they laughed at him.
But he had the ambition to doit and you just have to believe
it.
You create a vision, youbelieve it and you do it.
Speaker 3 (33:16):
Yeah, absolutely yeah , that's awesome man, very cool
I love it.
Speaker 1 (33:19):
Very good advice for all you people out there
thinking to get into this gameTake that knowledge, man.
Take that knowledge.
Speaker 2 (33:38):
So where can our viewers and listeners kind of
find you?
If they want to reach out andget more information about your
station, maybe they want to runsome ads.
Where's the best place to lookyou up and find you?
The best thing to do ourwebsite is
foxsportspalmspringscom.
The social media, instagram andeverything is at Fox Sports PS,
so that's the best way to getus that website.
It has all my contactinformation right on the website
.
It's the cleanest way to get toit.
I do a lot of the Instagramsocial media, so you do that, or
one of my kids will get in onit.
But yeah we're always involvedat Instagram Awesome.
Speaker 1 (34:02):
All right.
Well, everybody out there, lookthis guy up.
He's a rising star in the medialandscape out here in the
Coachella Valley and you guysknow the routine.
If you found some value todayin this episode, like found some
value today in this episode,like subscribe and follow.
Speaker 3 (34:16):
Thank you, coach B, for coming in.
Thank you.
Speaker 1 (34:16):
Coach B and we'll see you next time on CB Hustle.
Welcome back everyone .
I'm Robert Mraz and I'm FinaMraz, and this is CV Hustle, the
podcast dedicated tospotlighting entrepreneurship
here in the Coachella Valley,and today we got a real special
guest.
So, for those of you not in theknow, the sports scene here in
the Valley is veryunderrepresented and our guest
today is trying to do somethingabout that and bring that back.
(00:22):
He's the founder of Fox SportsPalm Springs 1270.
But not only is he a greatentrepreneur, he's also one of
the top guys in the game interms of on-air personalities.
Today's special guest BrianArrington, aka Coach B.
Thanks for coming in, man.
Speaker 2 (00:40):
That is me.
Until you said the introduction, I was about to leave.
You said you had a specialguest, so I'm thinking who's
coming?
Speaker 1 (00:46):
Is someone else coming in here?
Hey man, okay, so it's me Gottagive you your flowers, man.
Speaker 2 (00:50):
Couldn't get Colin Cowherd, so you settled for me
Got it.
Speaker 1 (00:55):
That's right, man.
We're happy to have you.
Thank you so much for havingyou, I appreciate that I got to
commend you too.
Speaker 2 (01:03):
I love to see a couple strong together and
united.
Speaker 3 (01:06):
That's always good we weren't sure if it was going to
work.
I don't know, but it's a goodmix.
Speaker 2 (01:11):
Well, I've been with my wife 30 years and she wasn't
sure it was going to work either.
What?
But no, you look like you're 30years old, actually my birthday
.
What.
50 years today.
Wow, happy birthday,Congratulations, man.
Speaker 1 (01:27):
What a way to celebrate your birthday.
I know.
Speaker 2 (01:29):
I wanted to spend it with you too.
Cv Hustle Studios.
Man, yes, this is it.
Yeah, this is the place to beman.
Speaker 1 (01:33):
We'll get you your cake later, man, I appreciate it
.
Speaker 2 (01:35):
I appreciate it.
Speaker 3 (01:45):
Thank you.
So, you and um, but I want toget down to the nitty-gritty.
All right, where did it start?
Where were you born here?
Speaker 2 (01:50):
were you, did you?
You just moved here, right.
Well, that's in the, so mythat's on my wife.
So technically, I'm out hereall the time with my wife.
I'm trying to relocate.
But I was talking about it, butshe felt the heat out here, so
I want to leave too.
Speaker 1 (02:01):
Bring her in december .
Man bring her in december sotrick.
Speaker 2 (02:04):
So I'm out here daily Run the radio station.
I'm born in Southern California, I don't live very far away.
But to get her to make thatmove and you can probably
understand, it's my wife.
We had three kids and she'slike heat sensitive now After we
had the babies so she getsreally hot at night.
So she gets really hot at nightso she wants to run the fan all
night.
Speaker 3 (02:24):
It's like come on, I'm cold.
You need that white noisethough.
Speaker 2 (02:27):
I know so, but that's the thing.
I'm trying to get her out here.
But yeah, I'm out here everyday with the radio station.
Born and raised in SouthernCalifornia, you know, I actually
never wanted to do sports whenI was in high school, my dream
job was to work for the LA Timesto be the entertainment
(02:48):
reporter that tells you how oldI am.
That would have been my dreamjob to do that.
I wanted to review movies, Iwanted to review music and
things like that.
I wanted nothing to do withsports.
But my newspaper advisor inschool told me I want you to be
the sports editor.
And I was upset all year whenshe did it because I wanted to
be the editor-in-chief.
I wanted nothing to do withsports.
Um, and I didn't touch sportsfor years.
I graduated high school andabout 10 years or so ago I used
(03:12):
to do a hip-hop show and I waslooking to do something else
because it wasn't my.
I'm getting older, you know.
I was like this isn't my musichip-hop for the babies this is
when they had the skinny jeansand the mumble rap right and and
I was like I grew up in Rakimand all that stuff.
Speaker 1 (03:24):
Yeah, I feel you man.
Speaker 2 (03:26):
And it just wasn't me right.
I said that's my kid stuff andmy wife's brother he was getting
married and I talked to hisfuture father-in-law.
We talked about 40 minutesabout Kobe Bryant and I said
sports is the great unifier.
He's an older gentleman andthere's no way we weren't the
same ethnic group.
And as we talked I said youknow what Sports is the great
(03:49):
unifier?
You know my wife never playedsports, never liked sports.
She didn't, but she was theteam mom.
You know she would bring thesnacks for the kids.
She was always there when Icoached and things like that.
So sports always brings peopletogether.
And I talked to Bobby off theair.
You said you played football andyou talked about some of the
(04:10):
stories, and when you're in thatlocker room, it doesn't matter
what race someone is you guys,if you can help me win, come
help me win.
And that's the thing I thoughtabout.
I always loved sports, wantedto be a part of sports, and I
said, let me give this thing ashot, and that's where sports
kind of took off for me.
Speaker 3 (04:22):
Well, how did the radio get together, though?
Is that something that you wentinto?
How did that all come about?
Speaker 2 (04:29):
So interesting story.
It was Power 106 had thisbecause I wanted to be an actor,
I wanted to do everything butradio, right, but then I
realized I look in the mirrorand I say this is a face for
radio.
So I should have did this yearsago.
But they had this thing calledRock the Mic.
It was Power 106 years ago andit was a contest and I got on
air and I won and I fell in lovefrom there.
Speaker 3 (04:49):
How did you rock the mic?
Speaker 2 (04:51):
So I sent in a demo, an air check, and I won the
contest and I was able to be onthe air for a day and that just
sparked something in me and Iwent the hip hop way.
So I wanted to do hip hop.
Speaker 1 (05:01):
But you had no experience at that point.
Speaker 2 (05:03):
None whatsoever.
Speaker 1 (05:03):
You used to naturally kind of have the voice and the
delivery for it, and I've heardfor years people have always
said you have a voice for radio.
Speaker 2 (05:09):
I was like what does that mean?
So, because you know, I hear myvoice all the time.
My wife says it all the time oh, you hear your voice all the
time.
So I got on, pitched the ideaof sports.
I was there two years and thenFox came to Riverside yeah, and
that's how I got on in Riverside.
And then the opportunity tocome out here and start a
(05:33):
station to do it.
So I've been on iHeart inRiverside for eight years and
that's where this idea came todo the Palm Springs thing.
Speaker 3 (05:40):
So I was excited about that.
Speaker 2 (05:41):
And uh, bobby that does the?
Uh all-star games, or robert,that does the all-star games,
the desert, uh elite showcase.
He kept hitting me up because Ido the all-star games out there
.
I do three football games outthere, he does the one out here.
He kept hitting me up sayingyou need to come out to prom
screens, you need to do stuff.
And I just kept pushing,brushing them off, brushing them
off, and he said I'll tell youwhat.
I'm gonna send you a script.
Just read this about the playerof the week.
And I just did it to shut himup.
(06:02):
I was like.
I'm going to do this and leaveme alone.
So I did it and I posted it andwithin a day or two I got like
6,000 views.
Speaker 3 (06:10):
From the Riverside, from the Coachella Valley.
Speaker 2 (06:12):
I did something about the Coachella Pazos was the kid
at.
Speaker 1 (06:15):
Yeah, DCA.
Speaker 2 (06:16):
Yeah, or the older brother that went to Xavier for
high school.
I did something on him andwithin like a day or two, it got
like 6,000 views.
Yeah, and I was like what in?
Speaker 3 (06:26):
the world.
Speaker 2 (06:27):
And I said what is going on out there and that's
when I started getting theinterest, and then the radio
thing kind of came to fruitionfor us.
Speaker 1 (06:35):
Did you always want to like kind of go out and find
your own voice and kind of doyour own thing?
I mean, isn't radio kind ofstructured Like you got to
follow a lot of rules, you gotsponsors.
You can't, you know, say whatyou want to say all the time?
Speaker 2 (06:51):
Yes, not like podcasts so I have to tell
people all the time.
Hey, the FCC says you cannotsay this, so it's not a podcast.
So people think that you can dowhatever you want on a podcast,
but you can't do it on the FCC.
So, yeah, it's very structured.
The FCC regulates everythingLike.
Um, so yeah, it's verystructured.
Uh, the FCC regulateseverything Like.
There's things like every hour,you have to make sure you run
your, your legal ID.
You have to do that, and youhave to run community
programming, non-commercialcommunity.
(07:12):
So it's a lot of things thatI'm learning, that I didn't know
, because when you show up to doa show, you just show up, you
do your time, you leave, you doyour research, whatever.
But now I need to knoweverything.
I have to buy toilet paper forthe studio, I got to buy coffee,
I got to buy water.
Speaker 3 (07:25):
All that stuff that I didn't think about.
Speaker 2 (07:30):
I know you think about that because you guys both
run your businesses so thingsthat you don't think about.
Speaker 1 (07:33):
So yeah, I mean, it's a totally new way of thinking,
right, right, you're basicallygoing from an employee on the
clock doing your show and thenI'm out Right show, and then I'm
out Right.
So now I got it.
Once I'm even done with my show, I got you know, make sure the
next guy does his show, andright, you know.
So you're like, you're likerunning the whole thing.
So it's a total mind switch.
Right, it is.
Speaker 2 (07:50):
And now I'm talking to people about bringing new
programming in things.
So when we were in Riversidethe good advantage that I had is
we're in the same building as991.
And when you have sales repsthey're going to make you know
tenfold more selling 99.1 thanthey are going to sell.
You know Fox.
So early on I learned I saidyou know what, I better learn
how to sell.
So that's what I did.
(08:10):
And I learned how to sell andsell radio.
And that's what I did, becausewhen you're in AM radio and I
get it, the sales reps, they'regoing to make more money selling
FM.
Speaker 3 (08:29):
So that to learn how to sell and that's what I'm
doing now and I've I've appliedthat to what I'm doing and no
better way than to learn thatthe biggest broadcaster in in
america you know, I heard.
Let me take it back real quick,because bobby and I just
watched something on georgecarlin and remember he got in
trouble for saying all kinds ofstuff.
Speaker 1 (08:36):
Oh, the nine words you can't say yeah, is that the
same?
Okay, I thought I was like waita minute, yes.
Speaker 3 (08:41):
So who are these guys and why are they so boring?
Speaker 2 (08:44):
The Federal Communication Commission.
Don't quote me on that.
That sounds about right.
Yeah, it's just like when youget a prescription, the FDA it's
the same thing.
It's a big brother.
So they're going to make surethat everything's regulated and
structured and make sure thatyou don't cross those lines.
And they always talk about thatwith the sensors, with TV and
stuff like that, because Iremember Living Color used to
(09:05):
talk about that and things theycouldn't say and do so yeah, so
you got to have decorum.
Speaker 1 (09:10):
You can't cross that line.
Yes, yes, can't cross that linewhen you're regulated by the
FCC Right, right, and you don'twant to because they will send
you a nice little bill in themail, so you don't want to have
that.
Speaker 3 (09:21):
Okay, so I know zero about what you do.
So tell me what like a typicalday looks like.
And so you're saying you'readding programs Like how many
programs do you have to?
Like, what are you trying tobuild up to?
Is it like the whole day like?
I guess?
I don't know right programmingfor the whole day or like the
whole week, like and then you'rejust trying to like circle back
(09:43):
and and get updates or tell me,just tell me absolutely
absolutely well, I'm glad youasked.
Speaker 2 (09:48):
So the the beauty of doing this, uh, if if I were not
affiliated with fox, it wouldbe kind of impossible for me to
do.
The beauty of it is so theentire day on fox Sports Radio.
They run all day.
So Fox Sports Radio runs allday.
So the programming we'rebringing in is more local.
You have Colin Cowher, dougGottlieb, you had Dan Patrick
(10:09):
some of the biggest names insports, yeah, and then you have
the afternoon shows.
So that's typically where we'llstart doing programming, because
you don't want to take morningis in radio, unlike TV,
primetime is like eight o'clockat night, but in radio it's the
morning, it's the morning drive,because people are driving to
work and they're going to belistening to radio.
So you don't want to changethose big guys, you want to make
sure that they're on so 24hours a day.
(10:36):
I'm getting programming fromFox, but we're going to do local
programming.
We're working on a new show,the Coachella Valley Sports
Report.
We just did a pilot for that.
We're going to launch thatprobably August, september-ish,
and then we're going to do anational prep sports report,
because the one thing aboutsports now is high school is
like it's become like collegeand college has become like
professional, jordan McCain, whohe went to Corona Centennial.
(10:59):
We did a banquet it was, I think, three years ago at Morongo, of
all places.
We did a banquet and I wastalking to his basketball coach.
He's like, yeah, he makes moremoney than our principal.
And I was like, what are youtalking about?
I didn't understand rightBecause I was ignorant to what
was going on myself and I'm insport.
And he was like, yeah, he hasthe NIL deal.
So I just started doing myresearch and he had an NIL deal
(11:19):
for nail polish and a couple ofthings.
He was making $150,000 a year.
Speaker 3 (11:23):
In high school.
Rolling up in school In highschool, yeah, in high school.
Oh my God, that's crazy man.
Speaker 2 (11:28):
When Caleb was at USC I heard he was making north of
$5 million Crazy.
Speaker 1 (11:33):
Crazy.
They're making more in collegethan the pros now.
Speaker 2 (11:35):
Yes, and that's why it's good for owners, because
now kids are going back, becausethey can make more money in
college, so they come out andthey're more polished athletes,
right, right.
So you don't have kids rushingto get out.
So I agree with NIL those kidsshould get paid for what they're
doing, because it's a lot ofmoney in sport.
But it has to be regulated.
It has to be man, it's the WildWest right now, because I went
(11:57):
to a mid-major and now we can'tcompete.
They'll come poach your kids.
Anybody good in the mid-major isgoing to get a deal and be gone
Exactly, and that's what'shappening.
Speaker 1 (12:08):
It's almost like the JV team.
Speaker 2 (12:10):
Yes, you're the development team now.
Now, you're the G League forall the bigger schools.
Speaker 1 (12:16):
It really is, though that's what it is.
I mean times have changed man,I remember guys couldn't even
take a hamburger from a boosterwithout getting in trouble back
in the 90s and now it's likegeez.
They're getting paid out in theopen now, which I think is a
good thing, because thosecollege kids were getting ripped
off for years.
Speaker 3 (12:29):
They're pissed now.
Speaker 1 (12:31):
But they got to have some regulation to it, right?
I agree, I mean it's crazy,right.
There's nobody, there's guysnot getting paid from what they
were supposed to get paid andthere's guys transferring.
It's just every year.
I think in the end it's got tobe regulated by someone.
Speaker 2 (12:48):
It has to be.
It started with the landmarkEdelman case.
He said that one of his friendswas playing a video game and he
was on there and he's like I'mnot getting paid for that.
Speaker 1 (13:02):
And everyone laughed at him when he started to sue
the ncaa.
And that's where this is allcome from and that was like
it'll benefit in the 90s, right?
Yeah, that's how long it tookfor the ncaa, the wall of
amateurism, to actually crackright and be like, hey, these
guys are actually professionals,that's what they do, you know.
So did?
Speaker 3 (13:12):
uh, did you tell him what your sister-in-law does and
where at?
Speaker 1 (13:16):
uh about.
Nil.
Oh yeah, my sister-in-law isthe athletic counselor at COD.
Okay, angel Mraz, so she'salready dealing with NIL stuff.
Speaker 3 (13:25):
Yeah, she's the one kind of giving us the inside
scoop, even in the juniorcolleges At the JC level.
Yeah.
Speaker 1 (13:29):
They're starting down there.
Wow, Well, the guys that canplay right.
Because junior collegetraditionally, as you know, is
like where guys really can'tqualify academically.
Speaker 2 (13:38):
Right, that's where I started.
Speaker 1 (13:39):
Right, nothing wrong with that?
Nothing wrong with that, Right.
So hey, everybody develops at alater age, you know.
But what's happening?
I think that that's starting tocreep into that junior college
level, which is also insane,Right.
You know, it's like you knowthat's another, just another
tentacle of it, Right anotherjust another tentacle of it.
Speaker 3 (13:57):
So you know, we'll set you up with her.
Okay, her brain she's verybright and she knows all about
that, so excellent, yeah, goodmix here?
Speaker 1 (14:04):
yeah, definitely.
So back to your uh endeavorhere in the Coachella Valley.
Why why Palm Springs man?
Why why this Coachella Valley?
Uh, you know, market, whatwould you see out here that you
thought you know?
Hey, this is worth coming outhere and and doing this.
Speaker 2 (14:17):
I think it's the response that I saw Going back
to with Robert at the DesertElite and he was just on me and
I realized they were passionate.
So funny story when I firststarted talking to Brad who
owned the station, my wife and Icame out Because she and I and
I told you before we took moneyout of the house to buy this.
Speaker 1 (14:39):
So my wife and I Wait , so you put money out of your
primary residence, out of myprimary residence.
Speaker 2 (14:45):
We're all in, you are all in.
Hey, you are the definition ofCV.
Hustle right here, man.
Speaker 3 (14:49):
Because you have to.
Let's play some poker.
Speaker 2 (14:52):
Yeah right.
You are all in on this businessand you know as a business
owner, the one thing aboutstarting a business is if you
don't.
If you can't show a revenue fortwo to three years, you're not
going to get a loan.
No, never.
Most small businesses startwith a home equity loan.
Speaker 1 (15:07):
Yeah, I mean you're pulling money out of somewhere
to start, or family members,somebody's giving you a chunk or
you've got your own chunkbecause you're, you know,
traditionally you're not goingto show any type of profit.
The first couple of years youknow that's pretty standard for
any, I don't care what businessit is, so so yeah you're.
You're definitely all in,though man I mean that had to
take some buy-in from the wifeas well.
Speaker 2 (15:26):
It did and I and you know she's known me as the, as
the gambler, and she's known meas a risk taker and you know I
had the conversation with her.
We had the heart to heart and Itold her I said, if I got to go
work the next 10 years at nightto get that money back, I'll do
whatever I need to do to makesure this works, so I got her
buy-in to do it.
And when we went to we met withBrad the owner, kg.
(15:49):
He went from AM to FM.
He's still operating in PalmSprings.
I couldn't do this without himbecause he's been so helpful to
me and showed me the business.
My wife and I we met with himwhen we went and had dinner and
we were doing a Coachella Valleyhigh school football poll and
my wife was looking at her phoneand the waiter was over here
talking to me and he came overthere and talked to her and saw
Coachella Valley in her phoneand it was a poll and he's all
(16:13):
looking at her show.
I'm like, oh no, that's theCoachella Valley Pole.
I was like it's somethingdifferent out here, oh for sure.
It is something because youdon't have the pro sports.
Speaker 1 (16:22):
I know you have the fireworks.
Speaker 2 (16:23):
Fireworks, but it's the way the IE was when we first
moved out there and it's morelike you guys are a cocoon.
You have your own radio market,your own TV market In LA.
You're the LA TV market.
Even market your own TV marketIn LA.
You're the LA TV market.
Even though Riverside is itsown radio market, it's the LA TV
market.
So there was a hunger for sportout here and when I saw that,
(16:45):
like I said, when I did theYouTube post not YouTube but
Instagram post and we did thatpoll I was like what is going on
out here?
Speaker 3 (16:54):
So like, for instance , you said the response that you
got was really like, ooh,what's going on in this little
town?
So do you do that out in theRiverside area and are you not
getting the same response?
Or like, is there too many youknow AM radio stations?
What's the?
Speaker 2 (17:12):
difference.
There's a lot of distractionsBecause you know, all my friends
from the Inland Empire hate tohear this.
You're just a suburb of LA.
All the way to Riverside, right,I mean, that's still suburbs,
right, you're a suburb of LAbecause a lot of people out
there have moved out therebecause of the housing and they
commute back and forth.
Even people are born and raisedthere and you know you have a
lot of distractions.
You can go to a Laker gamewithin an hour or so, game
(17:35):
within an hour or so.
There's so many things that youcan do locally.
But just to give you an idea iswe really started promoting.
We had a soft launch in January.
We really started getting afterit in March, april and the
response we're getting on socialmedia within three or four
months.
It took us eight years to buildin the Illinois.
Speaker 1 (17:51):
Wow.
Speaker 2 (17:54):
We got 673,000 impressions now in less than 90
days.
That's awesome.
That is on InstagramCongratulations.
I don't even understand it,it's just, it's like.
I appreciate it.
We're old man, we're old.
Speaker 1 (18:07):
We're not native to that social media stuff, man.
No no, but I think that justspeaks to you know, the hunger
out here for some exposure,right, you know, that's kind of
why we do this show as well, isbecause we're not LA, we're not
San Diego, we're our own littlespace and there's great
(18:30):
entrepreneurs are there's greatathletes out here, there's great
coaches.
We want to shine light on thatand that's you know.
That's why kudos to you forcoming out here and kind of
seeing that, even from anoutsider's perspective, going,
hey, there's some talent outhere that we need to kind of
expose man, and that's you know.
I think that's why you're goingto be successful, right, right,
definitely.
Speaker 3 (18:40):
And that voice.
Okay, I have a question.
So you're talking about sports,right?
Football the regulars Are yougoing to go into like tennis and
hockey.
Speaker 1 (18:53):
Now there's a demand for hockey out here.
Speaker 2 (18:56):
I know there is.
I'm open to everything, likewith our all-star games out here
.
We did the boys and girlsbasketball game, we did the
baseball game and we're lookingat some other sports to add.
Uh, we do a volleyball game inthe ie, we're talking about
things like that.
We did a soccer game, all-stargame out in the ie, so we're
talking about doing all that.
So we're open to everything andwe want to have everyone on so
(19:17):
we could have the, the hockey,any, any sport.
Speaker 3 (19:20):
We want to have them all in, um, so yeah I know a
couple girl, uh, soccer teamsand they're crazy.
Okay, they might give you somejuicy stuff, are?
Speaker 2 (19:29):
you ready?
Speaker 3 (19:30):
okay, okay, it's just they hit the notes on the
podcast fcc man hey, one of myfriends is a lawyer, so she'll
just walk that that line she'llbe good with you, got you.
Speaker 2 (19:42):
We have a seven second delay, so that's all I
have button, the cough buttonand everything.
Speaker 1 (19:48):
So, speaking of your show though, your locally
focused show, what can peoplekind of expect on that show?
What can we look out for?
What are you kind ofanticipating?
That kind of looking like.
Speaker 2 (19:57):
It'll be a local show so we want to have so.
For instance, we just did thepilot.
We had the Palm Springs Poweron.
We had them and I learned a lotabout that team.
Didn't realize when I firststarted talking to them the
broadcaster games, that theywere college students.
I thought that they were minorleague like the quakes or the
66ers.
Yeah, so they're.
They're college students andthe.
(20:18):
The funny thing is, when theirseason starts, college baseball
is still going, so some of it.
So these are kids who haven'tmade the tournament, but it's
going to be a local show sowe'll have local high school
teams on local coaches, onthings like that.
We're working now with a schooldistrict in particular.
We're trying to get the highschool kids internships, Because
my story is where I grew up,and this is why I always have a
(20:40):
heart to give back.
We didn't have much.
There was no college fund forme, so that's why I joke about
community college.
Fun for me, so that's why Ijoke about community college.
I had to go that route and thenmy wife and I we married for
love and we started having afamily.
So school was put back.
So it took me 24 years to get afour-year degree but I got it.
But I want to give kidsopportunities, especially out
here.
Internships are all the way outin LA.
(21:00):
You don't want to do that, sogiving them opportunity.
Speaker 3 (21:03):
Well, speaking of internships, I had proposed that
we do something like that herewhere we talk to some of the
local high schools and see if wecan get kids in here to learn
how to do this, because I thinkthat's something cool, right,
it's coming down the pipelines,they can do it from anywhere.
I have a son who wants totravel the world, so if we could
send him some stuff to edit, hemight be able to help us out
(21:26):
and and get going but plusthat's where everything's going
right with the podcast like I'msure you're seeing it too right
in your industry is that podcastis becoming more like.
Speaker 1 (21:35):
10 years ago, I didn't even know what a podcast
was.
Honestly, I was like, what isthat you know?
But now it's like that might beall.
I listen to these days, youknow, just because it's so
free-formed and, like you said,not fcc approved, you know.
Speaker 2 (21:45):
Right, and even Fox a lot of the the on-air
personalities, like ColinCowherd, has an entire business
dedicated to podcasts.
Yeah, pretty much every everymain host on Fox has a podcast.
Yeah, so those are the thingsthat you do and that's why, when
we do the national likelistening to my daughter and the
great thing about our businessis it's family related.
My wife she oversees everything.
(22:06):
She is it's family related.
My wife she oversees everything.
She's the boss, so she can vetoanything.
But my daughter, she does a lotof the graphics.
She taught me how to do thatbecause I get frustrated with
that stuff and she was the onewho told me dad, kids, gen Z,
they don't want to see a fiveminute video.
It's like quick clips, quick,quick, quick clips.
So she's taught me a lot ofthat stuff.
And my youngest son is going tohelp run the board and then my
(22:27):
middle son we'll see what we can, what he can fit in, he'll do
something, but it's like afamily business that we're
trying to do and get going.
So, but I do then theinternships.
That's what I want to teach.
I want to teach my kids and Iwant to teach other kids,
because my passion for sportsand all this started in high
school, nice, yeah.
Speaker 3 (22:43):
So and then I've always known, because I've had a
couple of people come to me andask to advertise on radio and
I've just kind of didn't realizeabout the outreach that you get
Right, and I think that isn'tit priced pretty well too.
Speaker 2 (22:58):
Yes, it can be.
It can, If you need some ads.
Fox Sports.
Speaker 3 (23:02):
Radio.
Speaker 2 (23:05):
Yes, we can.
We can work deals for people.
Well, you know, that's anotherthing that we're working on.
Yes, we can work deals forpeople.
That's another thing that we'reworking on.
Like I said, that's anotherthing.
When you go to the station inRiverside, it's iHeart they tell
you what to do.
Now I have to figure out.
They say, oh, if you come out,how much do you charge for an
appearance?
How much do you charge for acommercial?
All these things I'm like oh mygoodness, I just want to do a
radio show that we're working onnow, but it can be really cost
(23:25):
effective a lot of behind thescenes.
Speaker 3 (23:27):
That goes on, my gosh and you guys understand it.
Speaker 2 (23:30):
I mean because you guys get it.
I know you guys are modest, butyou guys are really successful
at what you do, so it's just alot to learn it's always
changing too.
Speaker 1 (23:38):
Yeah, it's always changing.
It's the next app, the nextthing you know.
It's like we have, we have tolearn.
We're too old to be learningall this, but you know what?
Speaker 3 (23:47):
Let me go back to the sports thing.
You're right, it does unifypeople.
My husband is very selective ofwho he likes in his life, but
as soon as those people theyconnect with somebody, that's
all about sports.
He can talk nonstop and he'skind of a quiet guy.
But man, he can talk sportsnonstop and music.
Speaker 2 (24:07):
Well, he may not like me, I'm a Chargers fan.
Speaker 3 (24:11):
That might be a problem.
I didn't even know they had.
Speaker 1 (24:13):
Chargers fans.
Speaker 2 (24:15):
I always say, my favorite team used to be in LA.
They were called the Raidersand when they left, I don't know
what happened to them.
We're nomads, man, we're likewhere the wind blows us.
Speaker 3 (24:24):
We go back to Oakland , where the wind blows us.
Speaker 2 (24:25):
You know we go back to Oakland, go out to Vegas, you
might be back in LA in 10 years.
Speaker 1 (24:28):
You never know.
Speaker 2 (24:28):
If they come back and they got me.
Like I always say, if the teamdoesn't have a Los Angeles in
their name, I can't root forthem.
Yeah, that's how.
Socal I am I get it, I get itman.
Speaker 3 (24:43):
I get it UCLA and they have the same colors.
Well, so that is the one.
That is the one that I will.
Speaker 2 (24:51):
I will give grace to his USC Cause I like college
football.
Yeah, we love it too.
Okay, all right, we got, we gotwe got alumni in our family.
My brother and my dad are both.
Speaker 3 (25:01):
SC guys, they're both dentists, so dental school
grads.
Speaker 1 (25:05):
Yeah, okay, good, good local dentist.
There you go.
Shout out to Super Smiles andIndio.
But back to your story.
So you said iHeartRadio, sothat's the big, it's Fox Sports
West, but then iHeartRadio isreally the ones that get your
shows out there, right?
Speaker 2 (25:20):
Right.
Speaker 1 (25:21):
Because it's an app.
It's not like you're going.
I mean rarely people are goingto find you on the old, you know
turn, take, turn thing.
They're going to go to the appiHeartRadio and just search up
your show and you're going topop right up right.
Speaker 2 (25:31):
Right, yeah, because in the car I have you don't even
have a radio.
No, that's what I'm saying.
It's like AM FM.
Does that really matter anymore?
Speaker 1 (25:40):
No, because nobody uses those frequencies anymore.
Right, it's so.
If I've heard, radio is reallythe driver of that, right?
Speaker 3 (25:47):
You know, you touched on something that just made me
think well, what's thedifference?
Like Sirius radio, what, what?
How do you get there?
Is that something that's like agoal, like?
I have no idea.
So if I'm asking somethingthat's foreign, let me know.
Speaker 2 (26:00):
But Sirius is the same thing as radio, it's just a
different platform.
It's like cable because they'relike podcasts and that probably
could have been considered likethe first podcast, because they
can, they can cuss on there,yeah, yeah, so they're crazy
stuff on there and when, and andyou knew it was a new world
when howard stern came off, atradition terrestrial radio.
Speaker 3 (26:18):
That's why we got in the series, yeah, and he went.
Speaker 2 (26:21):
And he went because it was two of them it was right
xm or something, and thenseriously they merged right um.
But yeah, when howard stern didthat, you knew that stuff was
real whatever happened to thatguy.
Speaker 3 (26:33):
He's getting tons of money.
Speaker 1 (26:35):
He's still around, but he's not as active as he
used to be.
Speaker 2 (26:39):
I mean, he's been doing it a long time you know,
because you have to buy the appto hear him.
So I think that's somethingmaybe affected his audience.
That's the beauty ofterrestrial radio.
Yeah, yeah.
Speaker 1 (26:50):
So what can we look forward to in terms of high
school coverage this year?
What are you kind of looking atBecause I'm an old, you know
Indio High School grad.
Speaker 2 (26:57):
I want to know how the Rajas are doing.
Speaker 1 (27:00):
I want to know how my local team Okay, are you guys?
Okay, yeah, here's a story Iused to coach for Indio High
School.
I was the defensive coordinatorfor the varsity team and we'd
play that game that's your rivalgame for the bell and
everything.
You have a successful season ifyou win that game right.
She would sit on the oppositeside and root against me.
That's how deep that runs.
You realize I could get firedif we lose this game right.
Speaker 2 (27:23):
That was the only game she would go root against
you, so you would be on his sidefor every other game.
Speaker 1 (27:29):
Nine games, but that 10th game.
She's rooting against me overthere.
Speaker 3 (27:32):
I'm gonna get fired, not rooting against you.
I'm for my team, that's okay.
Speaker 2 (27:36):
Yeah, I understand, because the other school I
graduated from, downey- I don'teven say that other school's
name.
Speaker 3 (27:41):
I always tell people.
Speaker 2 (27:42):
They named the city after my school.
Yeah, so that's what I alwayssay.
They named the valley afteryour school that's right.
Speaker 3 (27:49):
Coachella Valley High School.
Because, it was the first onehere back in the 1800s.
Speaker 1 (27:54):
That's why it's named Coachella Valley 1800s.
They had horses and buggies outthere.
Speaker 3 (28:03):
I love it.
Come on Coachella Valley, let'sring that bell.
Speaker 1 (28:06):
Wow, we're opening up some rivalries here.
Speaker 2 (28:08):
I love it.
So that's what I love abouthigh school.
Because the thing is, I likeUSC.
I graduated from Grand CanyonUniversity.
I like USC, but my high school.
I'm a Viking, I still, you knowyou forge relationships in high
school, for sure.
With people that to this day, mybest friends I went to high
school with, and that's what Ilove.
When you ask about coverage,that's why I love high school
sport, right, because everyonegenerally went to a high school
(28:32):
and you have a love and passionfor a school.
So those rivalries you don'tget that, especially now with
the evolution of college and thePac-12.
That's a sore subject for me.
But that's what we want to do.
We want to cover the localschools.
So the Coachella Valley SportsReport is going to be local, all
local.
That's awesome.
Speaker 3 (28:50):
I want to know about that rivalry.
Speaker 1 (28:51):
We're going.
We got to have you guys whenthat comes.
We got to have you guys come tothe studio.
I mean, I got some stories.
I got some stories.
Speaker 3 (28:58):
It's a great rivalry.
Indio used to kick our buttsall the time when I was in
school, so now the tides haveturned and I'm loving it we
haven't won that damn bill in 13years, man.
Speaker 2 (29:09):
I'm like what is?
Going on CV.
Has it.
Speaker 3 (29:18):
They going on cv has.
They have a really good program.
They're mid, as you would say,as the kids anyway.
So my son goes to lakinta highschool and bobby got him he's.
He told him you should becomelike one of the the managers.
Speaker 1 (29:26):
Yeah, well, because you know my son's not a.
He's got your athletic genes, sohe's not really gonna be a
player, but but he learnedthrough, uh, going to all my
other son's games how to filmand how to be a team manager.
So I just called up the coachover there and now he's now he's
the team manager for lakinta.
So you know, high schoolfootball is just.
It can really affect thecommunity in such a positive way
.
You know.
That's why we're really, we'rereally glad to have somebody
(29:48):
coming out here to kind of shinethe light on it.
I think it's very needed, youknow that's good, do you?
Speaker 2 (29:53):
and now you?
You guys are about my age.
You remember the movie soul manback in the day.
Where was a guy it was?
It was a movie you couldn't doit, I'm not, I'm not.
I can't remember more moviesfor the life of me so if you
ever look it up in the 80s, itwas a story of a guy who wanted
to get a minority scholarship sohe wore blackface and in the
movie he impersonated like hewas a black guy Right and then
(30:13):
there was a part of the moviewhere he goes and plays
basketball and they pick himfirst because they think he's
black and he's going to be ableto play.
So I always tell people I'msoulmate.
So funny story is when I was inhigh school I remember my coach
, coach Shelton just retired.
He said, brian, what do youthink about being the manager?
And I said you know what?
Speaker 3 (30:28):
Maybe That'll work, that'll work.
Speaker 2 (30:31):
So I knew basketball wasn't for me.
Speaker 3 (30:34):
Yeah, yeah, yeah, hey , he saw your strengths.
There's nothing wrong with that.
Speaker 1 (30:37):
Hey, but you were still a vitally important member
of that team.
I appreciate that man.
Speaker 2 (30:42):
I am good enough yeah , you know hey.
Speaker 3 (30:44):
so where I was getting with that is my son
might know some players.
Speaker 2 (30:48):
Okay.
Speaker 3 (30:49):
So that would work for your.
Speaker 1 (30:51):
I'm sure you're going to have players knocking down
your door Once you start.
People are going to be likebegging you to come on.
So that's.
That's awesome.
Speaker 2 (30:57):
That'd be good.
We're looking forward togrowing this thing the Coachella
Valley Awesome.
Speaker 1 (31:01):
Well, so we always ask our entrepreneurs one kind
of final question.
Well, so I know you're kind ofstill in.
You kind of want to maybe go ona media game, being on air
personality, or even start theirown station, like you're doing.
What advice would you give tothat person?
Speaker 2 (31:19):
This is advice I give to my kids and I used to go to
when my daughter was in highschool.
At Iwanda High School I used todo the media day and I used to
tell them they have somethingright here that all these kids
have.
It's more powerful thananything that I ever had in my
life?
Yeah, absolutely you can launchyour career oh, that's the
missus on there.
I don't know if you guys caughtthat, but you can launch your
entire career right here on theiPhone.
Don't overthink it, just do it.
(31:41):
And that's what I always tellmy kids.
No one owes you anything, youknow, just go do it.
You have to have a work ethicand you have to go do it,
because no one's going to do itfor you.
No one's going to sit here andsay you know what?
I was waiting for you to sendme that?
No, you have to go do it.
You have to go prove yourselfand bust it out, because no
one's going to do it for you.
And that's what I've learned.
It took me a long time to gethere and I wish someone would
(32:04):
have given me that advice.
But, like I said, my wife and I, we got married young and I had
to build a family and all that.
But now I'm starting to reallyfind my way and get it going.
Speaker 3 (32:15):
You know what else would be kind of good.
And sorry I keep going back,but Bobby and I have volunteered
for Career Day at the highschools.
Yes, at CV High.
Yeah, because they put on stuff.
But anyway, that would be coolif you did that, because I'm so
sick of going to those thingsand it's military, it's banking
of going to those things andit's like military, it's like
border patrol, like yeah, andI'm like where's the fun stuff?
Speaker 2 (32:35):
yeah, you know what I ?
Speaker 3 (32:36):
mean.
So anyway, that might besomething kind of cool yeah
that's something.
Speaker 2 (32:39):
I've done it before and I'm interested in doing it,
so I'm always open to do itbecause, as I said, when I was
in high school, that's where Istarted to get this passion.
You know, when you were in highschool, don't you wish you
could capture that, because youthink the world is isless, you
could do whatever.
And then, as we get older, weget jaded.
You need money yeah, that part.
And then you just have to havethat ambition and the courage to
(33:01):
do it.
Like I tell my kids, nowadaysthis iPhone is one of the most
valuable companies in the worldApple.
But when Steve Jobs saideveryone should have a home
computer, they laughed at him.
But he had the ambition to doit and you just have to believe
it.
You create a vision, youbelieve it and you do it.
Speaker 3 (33:16):
Yeah, absolutely yeah , that's awesome man, very cool
I love it.
Speaker 1 (33:19):
Very good advice for all you people out there
thinking to get into this gameTake that knowledge, man.
Take that knowledge.
Speaker 2 (33:38):
So where can our viewers and listeners kind of
find you?
If they want to reach out andget more information about your
station, maybe they want to runsome ads.
Where's the best place to lookyou up and find you?
The best thing to do ourwebsite is
foxsportspalmspringscom.
The social media, instagram andeverything is at Fox Sports PS,
so that's the best way to getus that website.
It has all my contactinformation right on the website
.
It's the cleanest way to get toit.
I do a lot of the Instagramsocial media, so you do that, or
one of my kids will get in onit.
But yeah we're always involvedat Instagram Awesome.
Speaker 1 (34:02):
All right.
Well, everybody out there, lookthis guy up.
He's a rising star in the medialandscape out here in the
Coachella Valley and you guysknow the routine.
If you found some value todayin this episode, like found some
value today in this episode,like subscribe and follow.
Speaker 3 (34:16):
Thank you, coach B, for coming in.
Thank you.
Speaker 1 (34:16):
Coach B and we'll see you next time on CB Hustle.
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