Ever wondered what it takes to spin your passions into gold? This episode, we crack open the playbooks of two Coachella Valley originals, Carlos Mercadio and Dale Myers. The pair, famed for their unique blend of vinyl records and skate culture at Dale's Records and Skate Shop, share the highs and lows of their entrepreneurial journey. From the disciplined backdrop of military life to the free-wheeling world of skating and music, their stories reveal the tenacity needed to carve out a niche in today’s business landscape.
You won’t want to miss the heartfelt advice from this duo on igniting your entrepreneurial fire while remaining adaptable. They reminisce on the days of setting up shop in Idyllwild's picturesque Village Lane and how a van turned mobile store defied conventional business models. Their experiences are a testament to the power of community support and the magic that happens when adaptability meets opportunity—especially during the unpredictability of a pandemic.
Finally, if you're itching to take that business leap but don't know where to start, Carlos and Dale don't hold back. They emphasize the monumental value of industry know-how, the importance of embracing challenges as stepping stones, and the art of crafting a personal brand that stands out. So, plug in and let the tales of these local business mavens guide you through the maze of entrepreneurship — it could be the pep talk you need to make that dream a reality.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Welcome to CV Hustle, the podcast created to educate,
inform and inspireentrepreneurship here in our
Coachella Valley.
Speaker 2 (00:18):
Welcome everybody.
I'm Robert Mraz.
Speaker 3 (00:20):
And I'm Fina Mraz.
Speaker 2 (00:22):
And this is CV Hustle , the podcast dedicated to
educate, inform and inspirelocal entrepreneurship here in
the Coachella Valley, and ourgoal on the show is to talk to
the best and brightestentrepreneurs in every industry
in the Coachella Valley.
And today we've got a realspecial guest, don't we?
We got the guy that's beenfeeding my vinyl addiction for
(00:42):
years.
So my wife's very happy to seethe man that's been feeding my
vinyl addiction for years.
So my wife's very happy to seethe man that's been taking all
the money.
Speaker 3 (00:47):
But can I get a discount?
Speaker 2 (00:50):
today's guests are carlos mercadio and dale myers
of dale's uh records and skateshop here in the cachella valley
and you know we've been, we'rereal blessed to have you guys.
Thanks for joining us yeah ofcourse man.
Speaker 1 (01:03):
Thank you, it's a pleasure to be here.
Speaker 2 (01:05):
Yeah, so tell us so you guys.
You know we're a locally-basedshow here.
Are you guys Coachella Valleynatives?
Did you migrate here?
Tell us a little bit, I've beenout here since 88, so long
enough, 1980.
Speaker 4 (01:18):
Yeah, I was born in Mississippi.
Oh really Wow.
Moved to North Hollywood.
Was out there for middle school.
Speaker 2 (01:28):
Okay.
Speaker 4 (01:28):
Yeah, been middle school out in there and then
moved out here for high school.
So I kind of went from.
Mississippi, North Hollywood tohere.
Speaker 2 (01:36):
So you've been around .
Huh yeah, Mississippi, theSouth, huh, oh yeah.
Speaker 4 (01:41):
Pretty different too.
Speaker 2 (01:42):
I wouldn't put you in Mississippi.
Speaker 4 (01:46):
It's the gulf coast, you know.
Okay, it's a friendly littlebeach town, okay I sounded
better by the minute.
Speaker 1 (01:53):
He's been here all like his whole life, huh yeah I
mean I you know I mean for themajority of so just 14 years of
it was not spent here reallyReally Okay.
Speaker 2 (02:04):
So you're a native.
Yeah, you went to high schoolhere.
Speaker 4 (02:07):
I see Well, Palm Desert only had 11,000 people.
Speaker 2 (02:10):
Wow Okay.
Speaker 3 (02:11):
So you graduated from Palm Desert high school.
And then what?
What did you do after yougraduated?
Speaker 4 (02:16):
Well, actually no.
I took some time, hung out,figured out what I really wanted
to to do, and then left for theAir Force and did that for a
little bit, so you're a militaryguy too.
Speaker 2 (02:24):
Another thing we didn't know about.
Speaker 3 (02:28):
Hold on, I want to talk about.
I'm very obsessed with planesand I'm scared of them.
You were jumping out of planes.
Speaker 4 (02:35):
No, actually my job was to refill them.
It was a fueling Air Force, youdon't do too much.
Speaker 1 (02:41):
Really.
Speaker 3 (02:44):
That was never part of your training or anything
like that no, not really.
Speaker 4 (02:48):
You gotta go to like.
You gotta go be a.
What do you call it?
Go to school to learn to be apilot.
What do you call it?
A pilot program?
Oh, okay, that's for the peoplethat spend money on so when,
when you?
What my knock.
So when Air Force, air Force,air Force was where when and
where it was California, no orno no, well, I went to Lackland,
(03:11):
texas, which everybody goesthere, and then there they sent
me up to Alaska, the Fairbanks,that's when you went to Alaska.
Yes, yes, which that wasdefinitely a different part of
the world so it's light yearround, right or most of the time
.
I mean honestly my first day,my first week there.
It was summer solstice so Iliterally my job.
(03:33):
They were playing war games,which in war games you get
12-hour duties, so I got thelate shift, but throughout the
day I watched the sun literallyjust do a loop.
Wow, it never dipped.
And then from there it starts todip a little bit more and more,
but it was just so strange,like here, here's alaska look at
that yeah, yeah, so it was.
(03:55):
That's the best with your sleep, and it was well.
We left here, I left here injuly because I came home for
leave and it was first tripledigits, so we'll call it 100.
So I left here.
It was 100.
I got there at the 60 degreesfreezing oh yeah I'm the only
guy to go, everybody else, whatare you?
Speaker 3 (04:14):
doing it was, yeah, it was so crazy.
But you know us desert rats, weget 70.
Speaker 4 (04:20):
We're like oh it's getting I know bouncy.
Speaker 1 (04:22):
I know I hated it the whole time.
Speaker 4 (04:23):
But by the time I left I ended up like, look at
this, you guys got to see.
Speaker 1 (04:27):
Adele's picture too from this.
Oh yeah.
Speaker 3 (04:29):
That's so much fun.
Speaker 1 (04:30):
It's just so funny what this is.
Speaker 3 (04:33):
So how long were you in the Air Force in Alaska?
Speaker 4 (04:37):
Almost two years.
Ok, I only did two years in thewhole Air Force, some older
force I left early.
Speaker 3 (04:42):
You said, see you later I can't do this no more.
Speaker 4 (04:46):
Yeah, okay, military lifestyle.
Speaker 2 (04:51):
Taking orders.
It was just not.
Speaker 4 (04:53):
I mean, that was like my whole thing Like I'm not
that person, but growing up Ialways thought I was and it's
kind of cool that I did it,because then I would always be
like I don't know what that wasabout.
Showed up, but not for me.
Speaker 3 (05:10):
And you realized, did it because then I would always
be wondering about sure I?
Speaker 4 (05:11):
showed up, but not for me, and you realize it
pretty early.
Huh, at least you didn't staythe whole time.
That's the other thing I mean.
Speaker 3 (05:14):
If I would have stayed for 20 years, I could
already been retired yeah, 10years ago yeah you know it has
its great advantages, but itjust depends on what you really
what you really want to do, youknow and 20 want to do, you know
.
Speaker 2 (05:24):
And 20 years goes by fast.
You'll find out.
Tell me about it.
Flies man, Flies.
Speaker 4 (05:30):
Especially when you get older, right, oh yeah, but
kids, it's always an option.
Go Air Force.
You don't do much, but you geta lot of it.
Speaker 2 (05:39):
You're going to be on the next campaign, so Carlos,
what about you?
Speaker 1 (05:44):
Originally from Cathedral City, been there about
my whole life.
I moved up to Idyllwild for acouple of years and now living
in Palm Desert.
Speaker 2 (05:51):
But been here my whole life, so you're a desert
native.
Speaker 1 (05:53):
Desert native, yeah what?
Speaker 2 (05:54):
high school.
You went to Cat City.
High School, cat City.
Speaker 1 (05:56):
High School Graduated .
Yeah, the cat.
Speaker 3 (05:59):
I got to do that for my dad, my dad lived in Cat City
, across the street from thehigh school.
Oh yeah, cool.
Speaker 1 (06:06):
Yeah, I liked growing up in Cat City.
It was pretty mellow, prettychill compared to other desert
cities.
I liked it a lot, and beingclose to Palm Springs as well
was pretty cool.
Yeah, and a lot of, I meanpretty rad.
I liked it a lot.
Speaker 3 (06:21):
So then did you end up going to college or do
anything?
Or when did you start workingright?
Speaker 1 (06:23):
I just started working right after high school
and uh, just still skateboardingand stuff like that.
Um just pretty much worked inrestaurants, you know,
bartending, serving and all that.
I did open up a skate shop upin attawal.
Speaker 4 (06:34):
That's when I moved up there and um gave that a go
and that was pretty cool thatwas the first time leaving the
house too, right, oh yeah, thatwas my first time you know
actually like leaving my parentshouse.
Speaker 1 (06:43):
I was 24 when I opened up the skate shop.
Uh, yeah, when I left and it'spretty a lot of big steps.
You know leaving.
You know parents house, openingup a business and just like
your savings going into that andgiving it you know a shot which
it went well.
I wouldn't say it failed.
I actually closed it down at areally good when I was getting
traction, but I closed it downjust because it was getting
(07:05):
tough.
Between you know my life downhere in the desert and up there
in attawal, you know how mybecause you were going back and
forth a lot.
Well, and my my family down here, my lady, my two little boys,
you know, and there's a lot ofthat back and forth so and she
has a good job down here.
Speaker 3 (07:18):
So I mean, it was a little bit a little bit too much
, you know so how did you startthe business?
You found like just a littlebit too much, you know.
So how?
Speaker 1 (07:25):
did you start the business?
You found like just a littlespot or what what started that
whole thing.
Speaker 2 (07:27):
I was hanging out a lot at Dell's.
Yeah, we want to hear theorigin story.
Yeah, we're hanging out.
Speaker 1 (07:31):
I was hanging out at Dell's a lot about four years.
I mean still hang out, you know.
Speaker 3 (07:35):
So that's how you met .
You were a customer, yeahthat's where I remember Dale.
Speaker 1 (07:40):
In the mall, yeah, in the mall.
Speaker 2 (07:44):
Oh okay, he was the commissioner of music at the
record alley.
Speaker 4 (07:47):
Yeah, yeah, oh that's that guy.
Speaker 2 (07:49):
Yeah, he always said that.
He always said what was cooland what was the new stuff
coming out.
Speaker 1 (07:53):
Yeah, yeah, and it was cool.
I remember I'm a little bitlater too when he was doing the
RTC vinyl and when Flat Blackdid it through that event street
and ran into him there he hadthis, you know your shot popped
up, dj scratching in the front.
Speaker 4 (08:06):
I remember it was pretty cool you ever see that he
had a mobile record so I heardabout it, I never you were up in
yucca, weren't you?
I was all around here yeah,okay it was.
Speaker 3 (08:18):
It was cool yeah oh my gosh, we got to come back to
that.
Speaker 2 (08:23):
Yeah, yeah, yeah definitely you're talking about
hustle.
I mean, yeah, it's aboutmeeting people as well, it's
super cool, uh.
Speaker 1 (08:28):
But then, yeah, I was hanging out at dell's.
Then we have another friendnamed michael, who owns hunky
dory records up in idelwald,comes down he says, hey, what's
up?
You guys, this spot opened upin front of ours.
You know you should jump on it.
Pretty cheap, small but cool,you know, and I will actually
backtrack a little bit.
Speaker 4 (08:44):
Yeah, yeah, the week before he came in with his
husband.
Yeah, yeah, and john he wastalking about, there's a spot
and I'm thinking about maybedoing a skate shop, and he kind
of abandoned the idea within aweek.
And then michael showed back upand was basically told us a
(09:06):
story and and it kind of ran itthrough his head and at the same
time it's like all right, youknow what?
Reach out to michael, yeah,yeah, make sure it's not gonna
go down.
Speaker 1 (09:14):
He's cool with it right, yeah I went home, looked
at my money and stuff like thatwas pretty cool and I was like
I'm probably able to do it.
So how did?
Speaker 3 (09:21):
you know how to start a skate shop though, like did
you just have all this like leftover is that where dale comes
in and kind of oh yeah honestlyit was when I keep implanting
that idea in my head and he'slike just do it, you know.
Speaker 1 (09:31):
And I was like oh, just give it a go.
I mean, there's a lot of and doit and honestly, I tried like I
call, like I was callingdistributors once I got my, I
get and I'm getting my taxnumber, like all this stuff, and
I was like whoa, I actuallycommitted to it and it went
really well.
I got distributors pretty fastas well.
Speaker 3 (09:47):
It was a little bit tough at first, um, but yeah I
mean, once you know how to do itwith the first guy and the
second guy, then it just becomesroutine right, it just like
jumped into it and it startedgoing and I was like, oh man,
this is pretty cool and yeah, upthere, and I was a 10 feet by
15 feet shop pretty small, but Imade it work and it was pretty
cool and the whole little areathat was there too.
Speaker 1 (10:08):
I don't know if you guys ever visited Idaho yeah, we
were just there a couple weeksago but pretty old town and
where my shop was at it was madein the 1920s.
Like right, when you walk downthat little it's almost like an
outdoor mall.
It's not really big or anything, but a good couple shops.
It almost outdoor mod.
It's not really big or anything, but a good couple shops almost
looks like a fairy tale whereyou're in a movie it looks so
cool.
Yeah, and they just walk downand used to be houses back then,
(10:30):
but now they're all turned intoshops and a pretty cool little
spot and, uh, it went well.
Speaker 4 (10:34):
They have a garage back there, and then they put
the team out for it.
Speaker 1 (10:37):
Yeah, yeah, it was, I guess, back then, like they
were able to, where the shopswere at like my shop used to be
a garage, uh for like these oldmodel t's that were kind of
going through there if you guysever go to I don't want to try
to look, for it's called thevillage lane and it looks super
cool and that's where the shopwas.
But yeah, michael, right in thecenter?
Speaker 3 (10:56):
okay, we'll check it out.
Speaker 1 (10:57):
We're there all the time, all the time, I think yeah
, yeah, but just tried to startgoing and it was going pretty
well.
Just hitting up peopleMoney-wise, I mean you have to
like look at where your money'sgoing.
Really do your money works.
For sure it's a flipping gig.
Speaker 4 (11:13):
Yeah definitely yeah, and you got to make sure you're
doing it right.
Speaker 1 (11:16):
And what Dell taught me as well is always appeal to
different crowds of people.
So I had art supplies, records,a bunch of punk stickers,
patches, and a bunch ofskateboard supplies and stuff
like that and clothing.
That's where I learned fromDell, because Dell you go inside
a shop.
There's a little bit ofeverything for everybody, which
is pretty cool.
Speaker 3 (11:35):
There is a lot.
Yeah, it's pretty diverse.
Speaker 4 (11:37):
They get bored they leave.
Speaker 2 (11:38):
Yeah, they want to find new treasure.
Speaker 1 (11:41):
They just go in there and look around just to get
entertained for a little bit.
That's what it feels like.
It's a cool shop.
But yeah, I just pretty muchwent for it and did it, thanks
to Del as well.
He inspired me a lot, del's agreat friend of mine.
Speaker 2 (11:53):
What years were we talking when?
Speaker 1 (11:54):
you started, this was about 2020.
So, like COVID, that was rightyeah right, covid shut
everything down.
Speaker 2 (12:02):
So did you open and they closed down?
Speaker 1 (12:05):
No, it wasn't anything already closed, so I
went right in the midst of likeeverything closed and I arrived,
or something like that.
Speaker 4 (12:11):
It wasn't even like starting to come back alive Wow.
Speaker 1 (12:15):
Yeah, but up in Ottawa it's like COVID didn't
even hit.
It was wild.
Speaker 3 (12:18):
Yeah, they didn't give a shit.
Yeah, they didn't give a shit.
Speaker 1 (12:26):
Dude the mayor's a fucking dog like come on, this
is true.
Speaker 2 (12:27):
I just learned that myself, yeah, so like yo and you
know, it didn't matter.
Speaker 1 (12:28):
So everything was still up and flourishing up
there like people, even living,leaving la down here just to get
away from all the covidness aswell, you know oh yeah, so they
could be free in idaho.
Speaker 3 (12:38):
Yeah, yeah, they're doing a pump.
Speaker 1 (12:40):
Desert, too, stay the same, it's same people figured
it out yeah, alright, so let'slet's jump back.
Speaker 3 (12:48):
So, after you left the Air Force, then what?
What ended up?
What was your next adventure?
Speaker 4 (12:55):
stayed at Record Alley for 20 years where I could
retire.
Speaker 3 (13:00):
I mean so what you want to talk to him about the
music.
No, I mean so.
Speaker 2 (13:03):
I mean I know that what, what, what you want to
talk to him about the music?
No, I mean, so I mean I knowthat you started your your van
there, so that was kind of yourfoot.
So you came into the recordalley and basically run the
business right yeah.
Speaker 4 (13:14):
I mean being there 20 years.
You start off as the guy beingthere, cashier, and then you
start taking on responsibility.
Then you start learning howthings work Right yeah, you.
And then you start taking onresponsibility and then you
start learning how things workRight.
My goal at the shop was to makethe shop better.
They work this way.
My biggest accomplishment wasmaking that t-shirt wall all the
(13:36):
way around.
Speaker 2 (13:37):
That was a huge ass t-shirt.
I remember the t-shirt wall waslegit.
Speaker 4 (13:42):
It was awesome.
Once that was done I was like,all right, cool, Next project,
right.
But that's a funny thing too,because then I started putting
in my head like, oh man, what amI doing?
Like I mean, I've got nothingfor myself.
No offense against the recordout there, Give me everything.
It's great.
Speaker 3 (13:58):
Blah, blah, blah, absolutely.
Speaker 4 (14:06):
But like what do I have for myself?
And started they put it in myhead like I first wanted to do a
t-shirt shop because I wasreally into that.
Speaker 3 (14:09):
It was easy.
T-shirts.
Speaker 4 (14:09):
I got a million saints but like all over the
place, just kind of, and then itflourished into like maybe
t-shirts with records but notused.
And then somehow, along thelines I came up with, just doing
trying to build a shop.
Was it worth it?
Like the money just wasn'tthere.
You got to do rent, you got tobe, it just wasn't happening.
(14:32):
And then, but buying a vehiclefor the price of once a month's
rent and throwing all yourequipment in it and doing
pop-ups everywhere, all I'mpaying for is gas.
Speaker 2 (14:47):
Was that your original idea?
Had you seen that somewhereelse, or did you just come up
with that on your own A buddyand I was talking about it.
Speaker 4 (14:54):
And the idea inside the van was my thought.
I think what I had seen beforewas more of like an ice cream
truck type situation.
Speaker 3 (15:06):
Yeah, yeah.
Speaker 4 (15:07):
Like flips up and you got the food vendor throwing
out stuff, blah, blah, blah.
And I don't know what made methink.
But maybe I saw like a clothingthing, like you need to do that
with records, like this ladydriving around in New York.
I think she was doing it andshe just had this no around in
New York.
I think she was doing it.
She just had this no, it wasplants.
She had the whole thing deckedout in plants.
Somehow they stayed when shewas driving.
(15:28):
So you got a van and then youkind of that's your shop.
Speaker 1 (15:34):
You had a pretty rad setup too, you guys.
I heard about his van.
Speaker 4 (15:39):
It was simple it had eight crates on one side and
eight crates on the other.
When the doors opened and back,those were the t-shirts and so
I had a little selection of ucdsbut, it was.
I mean pretty much.
It was just whatever I couldput in there to sell and try and
make some money.
Try and make it the next dayokay.
Speaker 3 (15:59):
So then you.
So where did you go, like whenyou, okay, I got it all set up,
now what?
Speaker 4 (16:04):
What did you call it?
I ended up at bars, like in theback of bars at.
Speaker 3 (16:09):
You didn't just say what hey, can I just hang out in
the back?
And they would be like sure.
Speaker 4 (16:14):
I don't know how we set up in the weird back end of
their patio section, but theirback door ended up in my back
door of the the truck, so it waskind of like it's hanging out.
Here's a score.
Come on, you need that rollerskates t-shirt.
Come on, your buddy needs onetoo.
Speaker 3 (16:31):
Oh, that was the best .
I like that.
Speaker 4 (16:33):
Pappy and Harriet's.
I get to do that plenty oftimes oh, that's right super
cool.
I went to so many great showswith Pappy and Harriet's but I
never but uh one of the bestones was this guy came in he was
just, I gotta just impress myfriends guy.
You know that guy got out there.
Yeah, who wants a shirt?
Speaker 3 (17:04):
that was actually really smart going to bars,
because I will tell you whenyou're drinking how was desert
days when you did?
Speaker 4 (17:20):
that, oh, desert days was great desert days.
Um then another place.
Speaker 1 (17:24):
I didn't hardly see d-a-y-s or d-y-z yeah the one
they had, that's a festival upin the, up in the high desert
right uh, they did have it overthere then.
Uh, lake prayers too.
Speaker 4 (17:36):
They had it started in mecca, yeah, somewhere else,
then up in joshua tree yeah, sotell me about that.
Speaker 3 (17:43):
Was that all?
Speaker 4 (17:43):
about.
That is what Coachella used tobe.
Speaker 3 (17:46):
Oh.
Speaker 1 (17:46):
It's pretty much a cool festival with cool rock and
roll Indie really kind of.
Speaker 4 (17:51):
But yeah, yeah, with minus, like the dance counts, I
guess, right.
Speaker 1 (17:55):
Yeah, it's more like, just imagine, like the lineup
of 1999 Coachella.
Speaker 2 (18:01):
you know that old rock and roll, not old rock and
roll, but the indie rock that'scoming up, 90s stuff you haven't
really heard of.
Speaker 3 (18:08):
yeah, it's exactly like that, yeah like yeah who
was putting that together,though, if it wasn't?
Speaker 1 (18:14):
it was Golden Voice.
It wasn't Golden, was it?
Speaker 3 (18:16):
Burning man nah, who was the?
Speaker 1 (18:19):
production.
I forgot a moon moon blockparty or something like that huh
and a moon block party orsomething like that it was a
company out of LA.
Speaker 3 (18:27):
Somebody's got to pay these guys, right?
Oh for sure.
Speaker 1 (18:31):
Look it up.
Speaker 4 (18:35):
Sorry no.
Speaker 1 (18:37):
I don't know.
Speaker 4 (18:40):
I wonder who does that?
Speaker 2 (18:41):
So you're going to festivals now in the van yeah,
that one festival in the van andthen making it big.
Speaker 4 (18:44):
I did a pop-up at the Ace.
So you're going to festivalsnow in the van, yeah, that one
festival in the van and then, um, making it big ace.
I did a pop-up the ace.
That was great, that helped meout a lot.
Um, and then what had happened?
I was on my way somewhere upthe hill oh, that's hot, okay.
Started up the hill to go up tothe high desert and the
transmission started leaking.
Speaker 1 (19:04):
That's a steep hill too.
Speaker 4 (19:07):
I had to get that towed back, me and my buddy.
We cranked on it, got it fixed,got it running.
Then the next weekend we wereready to roll, got it all ready
to go.
I had a show in Palm Springs atone of the hotels.
Just going to roll up, saw somerecords, it started rolling.
I got about three blocks inPalm Springs at one of the
hotels Just going to roll up,Saw some records, sure, so I
started rolling.
I got about three blocks intoit.
(19:29):
The transmission just completely, just does a 180 inside the
truck and falls out andcompletely, just weirded out.
It was the weirdest thing.
That was pretty much the end ofthe truck.
Speaker 1 (19:41):
Yeah, what year was that?
Speaker 4 (19:44):
That was maybe going into 2018.
Oh, okay so 2017 is when Istarted.
Yeah, that was like barely ayear.
That was a year, but it was along year, right?
Speaker 1 (19:56):
so I was gonna say it was.
It wasn't completely the end,because it lived at the mall for
a while on the their parkingstructure just right there.
It was like thrown up there.
Speaker 4 (20:08):
My buddy wanted to take it up to Yucca Valley and
dig a hole and bury it and kindof make an Airbnb out of it for
the hipsters.
Speaker 2 (20:16):
They don't rent anything.
Speaker 3 (20:20):
So you've been in the music industry for a long time.
How do you think that cameabout?
Were your parents musicians oranything, or what was?
Speaker 4 (20:28):
there I mean look at the draw.
Like I mean, come on, you get ajob at the record store and
who's gonna leave that exactly.
I mean, it wasn't like Iplanned it, but it was like once
I left the air force like Icould get a job.
Yeah, it was almost like it wasactually the only application
I've ever did.
Speaker 3 (20:46):
I think you're kind of born with that because, like
I don't know that I'd want to dothat for 20 years but I don't
love.
Maybe I'm just not that big ofa music lover Like my husband he
would be.
Speaker 2 (20:57):
Yeah, that'd be like my dream job, right To sit there
and be in a music store be in amusic store as well, for what I
mean.
Speaker 4 (21:07):
What and that's the best thing about having a
independent business, you know,a mom and pop shop is they take
care of people.
Take care of you because theyknow what you're going through.
They see you.
Speaker 2 (21:13):
It's not corporate like nope, don't care you know
who was the owner jim, jimstevens and he had it for a long
time, right, yeah, he had it inpalm springs for a good while.
Speaker 3 (21:23):
And he's a native here.
Speaker 4 (21:24):
Oh yeah, his dad was one of the first, actually, if
not the first doctor in PalmSprings.
Oh, something about that, don'tget me wrong.
Oh, very cool, but yeah, he'sbeen here since like day one of
like, yeah, early, early, earlyyears, deep roots, yeah, deep
roots, when there were only whatCoachella Valley and you
(21:46):
there's only three citiesactually.
I started probably in not evenIndio yeah probably just well
high school wise.
Speaker 3 (21:51):
Yeah, it was only yeah and then things just
started slowing down at the mallis that right like?
It's changed over.
Well, I think the music storein general has changed.
Speaker 4 (22:01):
Internet came around yeah, mp3 in general has changed
.
Internet came around.
Speaker 2 (22:04):
Yeah, MP3s right, MP3s right, Music Napster and
Apple comes in here, have a CDwhich is the same thing.
Speaker 4 (22:10):
You can download and burn yourself, which was no
different, at least withcassettes, when you had
cassettes and you were tapingcassettes.
When you dubbed a cassette, itdid not sound good.
No yeah, so no yeah.
So you were forced to buy theproduct.
So you live with a bad kind.
When you have a CD, when CDscame, it's the same exact thing.
Why do I need to buy a CD?
I'll just dump it.
Huh, the music industry justevolved.
Speaker 3 (22:32):
Yeah.
Speaker 2 (22:34):
Technology took over, right.
Speaker 3 (22:34):
But you wanted like him as a true fan.
He wanted the inside of thealbum and when you open a CD and
all of that.
Speaker 2 (22:39):
But I think was in stages right, because at first,
when all the digital music cameout, I was you know, I was broke
, so I just wanted to get myhands on the free stuff right on
the b3s and stuff like becauseI wanted to build my collection.
Yeah, as we've gotten older, Ithink you you kind of hit it
right on the nail by bringingthe vinyl back right, because
the vinyl started when did?
When did you see the vinylstart to kind of creep back?
Speaker 3 (22:59):
because you're in the record alley.
Speaker 2 (23:01):
We're selling cds and then when we switched that
vinyl.
Speaker 4 (23:04):
It was weird, I remember, because we did.
We went from a small section ofrecords to a larger section of
records, back to a smallersection of records, and then
whatever happened after I left,I honestly don't remember.
I think it kind of stayed thesame as it was, but it was
growing as soon as cds starteddying right because it was more,
and I think it was because itwas more physical, like a more
(23:26):
like.
Is that what you attribute?
Speaker 2 (23:27):
like the the vinyl craze to, because I know why I
buy it, but I kind of want tohear a professional's opinion on
it, because that's your, Ithink it is it's.
Speaker 4 (23:34):
It's something you can own, like this is mine.
Boom, I own that right boomnobody else has that because you
didn't put that many up.
You know it's one of thosethings.
It's a possession thing yeah,and I think with now too, I mean
the, the generation doing itnow I don't know what generation
(23:55):
.
Speaker 2 (23:55):
We're in z or something I don't even know when
the millennials are old.
Now, man, the millennials arealready crazy.
Now yeah the.
Speaker 4 (24:04):
They're the Pokemon.
They were taught to collectstuff oh, yeah, and so that's
what they do.
They collect stuff everywherewith everything shoes, freaking
everything, everything theycollect, and that's right you
collect shoes.
Speaker 3 (24:17):
I collect records too .
Yeah, records too.
Speaker 2 (24:20):
For me the record replaces the CDs now, because if
Spotify drops an artist, Ican't listen to that song
anymore.
That stuff is gone like you'reat the you're at the mercy of
these digital giants, right, andif they have a bad contract
with somebody and they say, oh,we're not gonna pay you anymore,
and like de la soul.
(24:40):
How long did it take for us toget de la soul on digital?
it took us 20 years so for me,the only owning the record is
like going back to our roots andhaving a physical copy, a
physical interpretation of musicwhich I love, you know.
Speaker 4 (24:53):
So that's, that's my addiction.
Yeah, it's like you.
I mean you have your computer,you have your, you own it, but I
mean you can't hold it.
Speaker 1 (25:00):
Yeah, there's nothing no, you're not owning it yeah,
they can, and what's youropinion?
Speaker 2 (25:07):
because you hear all these vinyl hits.
Oh, it sounds better, it soundsbetter.
What do you, what do you thinkof that like?
What's your opinion?
Because?
I mean you're in the, yeah,you're in the.
You would know.
Because you're, I mean there'sgot to be some truth to it to me
, I got bad ears anyways.
Speaker 4 (25:23):
I just ways, I just turn that baby up, but like I
mean otherwise, why they'venailed some stuff on that like
this.
The highs are too high andthere's stuff that are where the
bases are too bassy and thelows are too low, like there's.
There's that in this.
But yeah, with cd you do lose alot of that.
There's a soul to it and it'sjust more of like a flat.
(25:45):
There's no depth, it's like aCD.
Unless you have a really good,complex something you're playing
it out of.
It's just, it's almost flat.
But I think when you play atape or record, it just has it's
more full it's a bigger soundespecially if you got a good
(26:07):
little setup yeah, it really can, it really sounds, yeah,
definitely the setup.
Speaker 1 (26:11):
Yeah, a good turntable good speakers
definitely to upgrade my setup,well, actually start with
prosley.
Speaker 4 (26:20):
So when you go better , you're like wow, that actually
sounds great yeah, get what youpay for.
Speaker 2 (26:24):
Yeah, it's like in anything in the world right so
you're in the van 2018, your vandies on.
Speaker 4 (26:32):
Now it dies on me.
And then, um, so started to doa couple little pop-ups in
between here and there, justkind of trying to keep the dream
alive, and then just went andgot a real job for a minute and
then with that it kind of helpedme build back up and started
playing with the idea of, like,all right, where am I going to
put the shop?
What's the shop going to do?
(26:52):
Oh yeah, because I had thehouse.
I sold the house.
So once I sold the house I hadthat little extra income.
My whole goal was like boom,build a thing, said and done,
got it, got it.
Boom, build a thing, said anddone, got it, got it.
Well, during when COVID hit, Ihad the job that week actually,
when everything shut down, I wasgoing into Monday, tuesday.
(27:14):
Wednesday, Thursday at work andthen have Friday, Saturday,
Sunday at the shop.
Speaker 3 (27:21):
So my new schedule was At what shop?
Speaker 4 (27:23):
At my new shop.
When I opened my store, oh, soyou had it.
Speaker 3 (27:25):
So my new schedule was at my new shop when I opened
my store, so I had.
Speaker 4 (27:27):
I had a job at the ACE doing doing engineering at
the ACE.
Speaker 2 (27:33):
And so I was going to split my time and have a
weekend.
But COVID said no you ain't gotthis job.
Covid had different plans.
Speaker 4 (27:43):
COVID was like no, you need to start now.
Speaker 3 (27:45):
COVID is pushing, pushing you in the right
direction which is funny.
Speaker 4 (27:49):
I mean like sorry for those who didn't have a good
time with COVID, but holy crap,I love COVID.
Wow, so much positive stuffcame out.
So busy like that time, not theyeah, not the disease, but
during that time, the timeperiod of COVID, the face mask
era yeah, um not to the samedate.
Speaker 1 (28:08):
It was such a great time it was.
Speaker 4 (28:10):
It was a moment of freedom like the.
The corporate stores were shutdown.
It was kind of like we had likethe little people again like
that's what kind of helped meevolve.
It's like the mall wasn't open.
Where's people gonna go?
I mean, I was selling guitarstrings because guitar center
wasn't open.
Speaker 2 (28:24):
Wow, so you just stepped in and filled the void
right.
Speaker 4 (28:29):
Yeah, just completely filling the void and that's
kind of what it's always been.
It's like that was the wholereason I was well, putting the
store in Palm Desert was a wholeother thing.
I wasn't about to do that.
I was going to go to the beach.
I was out of here.
Speaker 3 (28:46):
Okay, to the beach.
I was out of here, okay.
So let's tell everybody thestory, because you know that
that was the building that Ifirst rented my second showroom,
in which one, the one- you'rein when?
No, you're in a.
Speaker 1 (28:53):
I was in building b, oh no okay, yeah, we went, we
rented that sucker out.
Speaker 3 (28:58):
That was my first big showroom and then I bust
through the wind, the doors andI rented out C.
Speaker 2 (29:04):
And that's where.
Speaker 3 (29:05):
Jason is now.
And then Jerry had your place.
He was like the best neighborin the world.
Speaker 4 (29:12):
He's just the sweetheart and so then we moved
out.
Speaker 3 (29:16):
We bought our building in 2018.
That's why we were like out andwe told Jerry hey, we're out of
here.
So Jerry's like, I want yourspot and my son wants this spot.
So that's why suite a becameavailable yeah, oh, that's funny
.
Speaker 4 (29:28):
Yeah, isn't that great it's all the universe.
Speaker 1 (29:32):
That's pretty wild.
And those times like lined uplike that's old school desert
right there.
We're so still so small and weall, it's all connected somehow
you never told him that that wasour old place.
Speaker 2 (29:46):
No, it's still on there in my records.
We talk about music.
That's what I want to talkabout.
I don't want to talk about.
Speaker 3 (29:54):
It's kind of cool.
Speaker 2 (29:56):
It is cool, it's kind of cool.
Speaker 4 (29:58):
It is an intertwining between us.
That's how we all are people inthe dead.
We're literally one big family.
We are because somehow we knoweach other five people down yeah
they all know you directly.
Speaker 3 (30:12):
I can probably within five people know you oh, yeah,
separation, as they say exactlyand your fireplace tile came
from my shop so there's a directno, there's a for sure
collection, right, I think youdrove through it and put some
space it's all good.
I saw it the other day.
Speaker 1 (30:30):
I was like, oh, that's okay it's funny how it's
a fireplace right there too didthe fireplace ever work I don't
think I think it was a
Speaker 3 (30:39):
house before yeah, we think that building was a house
.
Yes, no, no, not on the roof,but on the roof you can kind of
see a better perspective of how.
Anyway, well, my place had afreaking fireplace in it also.
Yeah, in the back I saw that.
Speaker 4 (30:54):
I saw that isn't that crazy.
Speaker 2 (30:58):
It's an old settlers house it's got that garage in
the back.
Speaker 4 (31:02):
Yeah, so I mean the building next to it was used to
be a hotel, the Body Dallypeople right?
Speaker 3 (31:09):
Oh no, you told me Not in the back but the Body.
Speaker 4 (31:11):
Dally, people had the garage, but the people not the.
Speaker 1 (31:14):
Frontier building but the one on the other side.
Speaker 3 (31:19):
That used to be a hotel and I've heard you've had
a couple run-ins with her.
Is that correct?
Can you tell me a little bitmore about that, Dale?
Speaker 4 (31:26):
I think it's kind of calmed down a lot more, since
all the blame's been put onBruce Well, that's not a name.
There's another individual thathelps rent one of the spots.
Yeah, he was in my shop todayyeah, yeah, oh yeah, that guy
(31:50):
he's something else, isn't heyeah?
Speaker 2 (31:52):
he's a funny.
Speaker 3 (31:53):
I told him he had to come on the show.
Speaker 2 (31:55):
That's next season next season?
Speaker 3 (31:57):
yeah, next season, okay, so then you get the spot
where you're at now yes, covidmiddle, covid middle, covid well
actually, when I signed thelease, they're like, yeah, shut
down.
Speaker 4 (32:08):
Like I just signed the lease, they're like great
yeah, which was kind of like arelief, because in a weird way
it was like okay, like three orfour months, we'll be back to
life again, like that was likeand everybody thought that
everybody two weeks and reallysit down okay, I can take a
little bit more time, kind ofspend some time on decking out
the way I want, sure so.
(32:29):
I kind of did that, took my timebecause you were waiting for
when can you open?
When can you open?
I didn't care as long what wasgoing on.
You're aware you could diedoing this.
Speaker 3 (32:45):
But I like your signage, it's just easy.
Dale's records it's just easy,to the point.
You know what's going on.
You know what you sell.
Speaker 4 (32:56):
I mean, I kind of did it because you see that when
you're going through every place, you see bar, you'll see gas,
you'll see gas, you'll see.
That's what I'm looking.
Speaker 1 (33:08):
Tattoo that's what I'm looking for yeah, yeah,
something so simple, literallythat's what.
Speaker 2 (33:11):
I'm looking for let's go there's no, there's no
miscommunicating that straightto the point well, jerry did the
same thing.
Speaker 4 (33:18):
He pulled his sign down and put framing and
whatever whatever he's doing,which simplifies it.
Speaker 2 (33:25):
And then now.
Speaker 1 (33:25):
Jason wants to do the same.
Speaker 2 (33:27):
Haircuts Make it simple, man Straight, to the
point.
Speaker 4 (33:29):
Straight to the point , and if you're doing
advertisement, just make it easy.
Speaker 1 (33:33):
Yeah, that's true.
There's a big point for youright there, Especially if
you're driving by you knowyou're not going to read a sign,
or anything, just haircuts.
Speaker 4 (33:38):
You're not trying to read Billy Bob's giant, giant
record store for 45.
Speaker 2 (33:44):
Yeah, no man you're not reading all that, ain't
nobody gonna have time to stopand write that?
Speaker 3 (33:49):
So I have a question.
So were you, did you end up?
Did you ever work for Dale's orlike how did whatever?
Speaker 1 (33:54):
No, honestly, I just went over there and was helping
him out.
Speaker 4 (33:56):
Yeah, he showed up in the weird phases of where that
wasn't even open.
Speaker 3 (34:01):
When you closed down your place in Idlewild, did you
then give them your stuff thatyou had left over?
Speaker 4 (34:06):
for the senior board stuff.
No, it was completely reversed.
Speaker 3 (34:09):
Okay, so how did that happen?
He?
Speaker 4 (34:10):
was at the shop maybe three, no, about four months
before the whole situation withMichael, and hey, there's a spot
.
My husband blah, blah, blah,and so he.
So it was COVID COVID all theway we were in.
Covid forever, forever.
Speaker 3 (34:26):
so it was COVID COVID all the way we were in COVID
for forever, so like that wasthe more thick of it where it's
like are we ever coming out?
Speaker 4 (34:30):
so, like, his was a little bit more nerve-wracking
because it was like okay, we'vealready done this for six months
, how long else?
Yeah?
So mine was just push through,push through so yeah, anyway, so
he was hanging out at my shoplearning bits and pieces, just
kind of filling in the blanks.
I mean, I was just therehanging out at my shop learning
bits and pieces, just kind offilling in the blanks.
Speaker 1 (34:46):
I mean I was just there hanging out learning stuff
like organizing records.
Yeah, it's funny because a lotof people were coming through
like hey, are you hiring, areyou hiring?
I was kind of the only one thatcame by and like, do you need
some help?
Speaker 4 (34:57):
Yeah.
Speaker 1 (34:58):
And it just helped out and organized records sweep
and pry stuff.
That how I learned about a lotabout our records and the
numbers and all that type ofstuff which is pretty cool so is
there a big skateboardingindustry here in our desert?
I definitely.
I'd say I feel like it was alot bigger when I was like at my
prime of skateboarding, uh, butright now I feel like it's
(35:18):
still a pretty big scene, but Ifeel like it's way more mellow.
Speaker 3 (35:22):
I don't know, maybe the Maybe the kids are mainly at
the skate parks.
They're playing video games.
Speaker 4 (35:28):
Yeah, it's bigger because you have more generation
skateboarding.
Speaker 2 (35:32):
Yeah, and if you look at it now, dad skateboarding
yeah.
Speaker 4 (35:37):
I'm still trying to skate.
But there's, you know what?
Salvo was just on the news theother day.
He's like past his 60s.
I mean, yeah, those are, thoseare the people we're looking at.
When did we stop?
When did we stop right?
Speaker 1 (35:55):
also, let's say, the parent wasn't into skateboarding
, but like, for example uh, whatyear was it?
Skateboarding became an olympicsport?
The ones that they held inJapan.
So now it's an Olympic sport.
So now, parents are like ohit's an Olympic sport Like I'm
going to put my kid into someskateboarding classes, or just
let him skate.
Speaker 3 (36:13):
Really, you know you can become good.
I had no idea.
Not like snowboarding,skateboarding.
Speaker 4 (36:27):
Skateboarding up there like it.
Speaker 2 (36:28):
You know you could be an olympian if anything, so
it's pretty cool.
Man states is not the best.
Oh no, it's jam.
This is really what happens.
You know, we release thingsinto the world and they get
better at it yeah, that's thebest part.
Speaker 4 (36:36):
Here's the structure run with it.
Speaker 2 (36:38):
Yeah, you know so was the skate uh portion of the of
the business always a part ofyour plan.
Speaker 4 (36:47):
So I know you were known for music.
You're the guy that would showup with all the music, and
here's, here's another tip Don'tdo, don't try and do something
you don't know anything about.
Speaker 3 (36:58):
Right, Like I did, Like I mean there was a huge gap
that I didn't skate because youknow life you know life?
Speaker 2 (37:07):
Yeah, you know, and that's how you do it.
You were doing a lot of skatingin the military right?
Speaker 4 (37:09):
Well, actually no, there was a little DIYs on base.
Speaker 2 (37:12):
Really yeah.
Speaker 4 (37:12):
No, I actually two o'clock in the morning in Alaska
, it's right outside, let's goskate Took advantage of that.
I remember that was that,literally.
We were at the post office inNorth Pole, alaska.
It was a town right outside mybase and we were skating the
post office and we looked at thething.
Speaker 3 (37:34):
It's 2 o'clock in the morning.
Yeah, you lose track of time.
Speaker 2 (37:40):
I gotta work in 4 hours.
Speaker 1 (37:42):
I gotta stay up.
Speaker 4 (37:43):
That's wild, but anyway yes, you can join the
military and still skate.
All right, anyway, but no,skateboarding wasn't part of it,
it was I took it on becausethere was nobody local doing it.
Speaker 2 (37:58):
Ah, you saw the need.
Speaker 4 (37:59):
There's a need, there was a need.
I tried to convince a couplepeople maybe to open a shop next
to me, but then I researched it, research, research.
A couple people maybe to open ashop next to me, but then I
researched it, research,research, pretty easy.
It's pretty easy.
I mean I didn't start with aescape side.
I started with about a grand ohwow, and just built it from
there.
Wow, there you go.
Not minimal investment, and itwas it.
(38:20):
It's easy to do as long as youpay attention to what people are
asking you for, and I thinkthat's knowing your customer.
Speaker 1 (38:30):
You can't really force stuff on people when they
already know what they want.
People get pretty specific withtheir skateboard setups.
Speaker 3 (38:37):
I always think of the guys that were on Shark Tank
that have those odd-shapedwheels.
Speaker 1 (38:44):
Oh, I've seen those.
You've seen those.
Were they shark wheels,something like that?
Yeah, yeah, those, they weresaying that they're sharp wheels
, something like that they werelike squares yeah, yeah, I've
never seen those.
It's supposed to be like supersmooth, yeah, but they actually
when they they?
Speaker 4 (38:55):
yeah, I think I know what you're talking about yeah,
yeah, they look funky, yeah,especially when they roll yeah,
yeah, I wasn't sure because yousaw the wheels right, yeah, yeah
I didn't see that shark tankversion, but I think I know what
you're talking about.
Oh, yeah, okay.
Speaker 2 (39:10):
So skateboarding comes in just because of the
need in the community, right,because you saw that people were
not getting what they wanted,right?
Speaker 4 (39:18):
Not that they wanted, but like, come on, like you
have to go to the mall to get aboard or order it online.
Or Yucca Valley, I board ororder online, or yucca valley, I
think yucca valley, yuccavalley, wow closest.
Speaker 3 (39:29):
Yucca valley is great .
I have got all kinds of coolstuff.
Speaker 2 (39:31):
That's a long way to drive to get a skateboard.
Speaker 4 (39:33):
Yeah, I mean especially for a place like as
it is.
I mean like yeah, there's a lotof kids here.
Yeah, I mean, the malls areselling it left, right and
center.
You got your mall kids withdecks all day long.
But what happened when theycouldn't go to the mall?
Get their board at the mall?
They discovered, you know.
Oh, it's a real skate shopindependent skate shop are you
(39:54):
gonna put?
Speaker 2 (39:54):
skateboards well, there are these kind of out
there on the.
Speaker 4 (39:58):
Yeah, it's just Dale's Records well, I have the
skate shop on the side inRecords oh, do you okay, yeah
yeah, by the mural I haveanother funny question to ask.
Speaker 3 (40:08):
So you have chains on your doors.
Was that for decoration or forneed?
Speaker 4 (40:13):
yes, it's a chain link fence.
Oh yes, and honestly it's, it'sa deterrent.
Speaker 3 (40:20):
You know, it's not the you can and you want to get
things on it, oh yeah it kind oflooks cool too, yeah, that
sounds nice.
Speaker 4 (40:27):
It does suck because a lot of people can't notice the
big open sign flashing goingyou're open.
They think you're closedbecause there's a chain link
fence across.
Speaker 1 (40:35):
No.
Speaker 4 (40:36):
Kind of a buzz so it kind of backfires that way.
But when the door is open theyget it, but no, it's a total
deterrent.
Speaker 3 (40:47):
I mean smash and grabs, total deterrent, like I
mean smashing, grabs are actualthing and if it's just with beer
, you're right.
At least that's what it was.
My day records and skateboardsare expensive yeah, no, yeah and
they're not heavy.
Speaker 2 (40:54):
So you can, you can run out, okay, you just brought
up a good point.
Speaker 3 (40:57):
So then, how do you base the sell of your records?
Like, based on the popularity,based on, like, how do you price
them?
Yeah, I'm not asking about yourmargins or anything like that.
Speaker 4 (41:09):
There's not a whole lot of markup.
There's more markup inskateboarding than there is in
records, and there's not a wholelot of markup in skateboarding.
It's a volume business.
Exactly.
If I could sell five degrees ofthat price, at least I'm
getting like, if I'm spending,it's almost like a three.
(41:30):
What is that?
A third of what I get?
So if I'm I'm buying somethingfor 20, selling it for 30, yeah,
so it's very similar in thatproportion.
Speaker 2 (41:40):
So well, people go to your shop because you're kind
of like the proprietor of musictoo, like you've got cool stuff
in there.
That's why I like going youknow why there?
Speaker 4 (41:48):
because you got good taste right?
I mean, people ask for it,people so you tell me and I
listen.
I mean the probably about 75 ofwhat I carry, I listen to and I
know, but 35 to 40 is from thepeople telling me like or you,
hey, listen to this, oh, that'sright, I'll get that, yeah.
Or it's just this kid askingfor this.
(42:10):
This kid asking, and it's justlike, okay, there's something
about this, I gotta get it.
You know, like I've never heard.
What is that with the red?
I can't even think of his name.
Half the stuff I sellconsistently taylor, swift.
Speaker 3 (42:24):
I've never listened to taylor swift right it goes.
Speaker 4 (42:26):
And you would think why are you selling Taylor Swift
to this shop?
You'd be surprised at thepeople that actually like Taylor
Swift.
You've got a guy buying Slayerand Taylor Swift.
Speaker 2 (42:38):
Maybe he has a TV show.
Speaker 4 (42:43):
Not that it happens every day, but there's a lot of
little kids that grow up andstart learning other music too,
and that's kind of where itcomes in.
What do you know?
First, most of these peoplegrew up on Beatles, which is
your grandfather's music now.
His dad's your great-grandfather, you don't know.
The Beatles, it's like FrankSinatra.
(43:03):
I mean, as much as they'regreat it is, it's likeanks of
Nacho Daniel.
I mean as much as they're greatit is.
It's like I don't want to hearthat, right, you know, it's like
I want to hear this, this andI'm out of tune and I have to
like, pay attention, like, okay,this things, like okay, this
(43:28):
guy's hot this week.
Speaker 2 (43:29):
Okay, get this this.
Why is it dying on?
Oh, all right, he's been.
What do you call it?
Doing some anti-semitic stuff.
Speaker 3 (43:32):
Well, let me ask you this, is there anything you
won't carry?
You know what I mean, because Imean I sell tile for a living
right.
So I have vendors coming in totry to sell me things all the
time and I'm like, sorry, Idon't want that there's certain
things that I won't carrythere's one thing I won't care,
I won't do it is.
Speaker 4 (43:48):
We'll talk about it later.
Okay, but unless people ask forit, I'll order it.
Blah, blah.
They're like dismiss, like Icannot sorry that guy's voice.
The music's great, but like Isell the crap out of it.
So of course I'm gonna carry itright like, just because I hate
it doesn't mean it's not good.
It's good for what it is.
Speaker 2 (44:12):
If I were to shut up, it'd be awesome.
It was an instrumental.
Yeah, exactly.
Speaker 4 (44:23):
But that's funny, because the way I started
appreciating the Smithsmusic-wise was through Mod,
modest mouse, when the guitaristdid an album with them, yeah.
And then you start listeningLike, damn, that is good.
Yeah, oh nice, shut up, guys,shut up Ruining the song.
Speaker 2 (44:38):
Yeah, but.
Speaker 4 (44:40):
I mean.
So there's.
There's certain things that youwon't, just because you're that
hard at it, but there's certainthings that you do just because
it's still a business.
Speaker 2 (44:50):
It's still a business man.
It's not your hobby man, it'snot my favorite, but I'll do it
for you.
Speaker 4 (44:56):
I'll do that for you.
Speaker 1 (44:57):
Just one time.
That's pretty cool because youcould go up to Dell and order
some vinyl.
You can't do that at acorporation or at the law or
something you know.
Speaker 4 (45:09):
I mean that's when the kids started asking for that
group, the Garden.
Oh yeah, they heard of theGarden, see yeah.
They had no clue how, and thenI listened to it.
Badass, but it's like that's inthe link, but you don't hear
about it anywhere.
Speaker 2 (45:25):
Yeah, that's in the link, but you don't hear about
it anywhere.
Yeah, nobody, you don't talkabout it's not on mtv, it's not
on spotify top five or anythingwithin this portion of this
youth culture, that's the shit.
Speaker 3 (45:34):
Guess what bobby's gonna listen to tonight all?
Right drive home you know what,though it's so funny?
He burns music out like he'll.
He likes a song.
He'll listen to it all day longfor like two weeks, and I'm
like jesus I'm the same are youyeah?
Speaker 4 (45:49):
I am oh my god it's more than three, three times in
a row.
It's shorter than two minutes.
Speaker 1 (45:56):
Well, it's funny, because me it's like not just
one song, it's a couple songsI'm like really liking at the
moment, right now, so I havethose on repeat and then I burn
myself up and I find likesomething else and I put that
it's pretty funny yeah wow,we'll put it on repeat when we
go home, definitely check it out.
Speaker 4 (46:14):
But yeah, no, I'm always still building, like
that's something you're alwaysdoing.
You're still learning gottaevolve right evolving learning?
Speaker 2 (46:21):
right yeah, because your shop has evolved since the
first time I've been in there.
Speaker 4 (46:26):
You have, you have some art now I picked up some
art that you've always gotsomething cool, little things
that I didn't haven't seenbefore, and I'm like, hey,
that's pretty cool, I need toadd that to my collection you
know, some of my favorite timesgrowing up was hanging out in
the mall, and in the mall backin the day you had different
shops, sure, and that was one ofthe fun things was going
looking at all this differentstuff and like you had the
(46:47):
bookstore, you had naturalwonders, you had this, you had
that.
So you get all these differentplaces where you go, touch and
just, it wasn't just a recordstore, yeah, just this.
It was like you get yeah, youget all of it in and with it,
and that's kind of how the storyis just like I can't, yeah it's
, I can't it's a little bit ofthis, a little bit of that like
remember this.
Speaker 1 (47:06):
Oh yeah, go when you leave here, go look up that you
should have like a portionthat's the disney store in your
shop.
I haven't seen that.
Speaker 2 (47:13):
I got rid of most of that yeah, the taylor smooth
section, right for the preteengirls, you know the disney store
at the mall.
Speaker 4 (47:21):
That's right that's where that is.
Yeah, you know, they got freerent.
They did.
They got free rent because thatwas a pool store.
That is they put it in there topull people into the mall.
That is wild that.
And warner brothers, yeah, that, that's what I was told I'm
courting so we're getting upagainst time here, so we always
(47:44):
ask our entrepreneurs.
Speaker 2 (47:45):
A couple standard questions, because our audience
is listening and it's for peoplecoming up.
Maybe somebody's thinking about.
You know a youngster thinkingabout want to be the next dale,
you know so what?
Is the best business adviceyou've got gotten over the years
in terms of research know whatyou're, know what you're trying
to do and know it well.
Speaker 4 (48:04):
Know your industry, right.
If it's you're trying to do,and know it well.
Know your industry, right?
Yeah, know that.
If it's trying to sell mugs,know what your mug's made out of
and why people don't like itand why they like it.
Speaker 2 (48:14):
Yeah.
Speaker 4 (48:14):
Just because you like it doesn't mean it's the best.
Speaker 1 (48:17):
Right, especially with today, I mean you can just
Google anything or YouTube andjust get all this information,
just to learn some stuff andjust go at it, you know yeah
just get all this informationjust to learn some stuff and
just go at it.
Speaker 4 (48:29):
You know, yeah, and and know that you're going to
and I don't want to call itfailing, but you're, you're
gonna you're not going tosucceed oh, without all the time
, and that's okay, and that'sthat's where you learn, it's
part of it and especially withthe truck, I learned when, when
that, completely, when thatwasn't anymore.
I learned I know not to do this.
I know how to order this and Iknow not to do this.
I know how to order this and Iknow not to do this.
There was a lot of things Itook out of that when I built
(48:50):
the shop.
I'm not touching that.
Speaker 3 (48:52):
Right, you know that I already did wrong.
Speaker 4 (48:53):
I wasted money over here.
Why did I do that?
Speaker 2 (48:56):
Right.
Speaker 4 (48:57):
Or just the way I handled business.
I mean just not so worriedabout having to have it right
then and there Next week willcome, same people will be here,
it'll be okay, and I mean, yeah,just if you really want it.
Yeah, people will support you.
And that's the thing if you havepeople supporting you, your
(49:18):
friends, I mean, that'sbasically how I mean 20 years at
a record store.
I got lucky because peoplealready knew me for that.
So, if I could say anything,build a, build a face.
There's a know your product andbuild your face with, like
Carlos, going into what he wasdoing.
He was at the shop.
People knew him from my shop alittle bit more than they
(49:39):
already knew him already.
Then people already know himfrom his shop, but he's been out
of it for a while Now.
He's been out of it for a whilenow.
He's doing pop-ups.
Yeah, like staying, stayingwith the people.
Hey, remember me, I'm still outhere.
Yeah, hey, you're that guy.
So it's, it's yeah, buildingyour brand to building your
brand, but just kind of not overbuilding it.
I guess you would say okay,yeah, like putting yourself out
(50:02):
there too much, you kind of killyourself yeah, you know you can
people, if you're doing thesame pop-up every week you
become, then you become thewhite socks at the swap meet.
Speaker 3 (50:12):
That's what I was saying, yeah what are you?
Speaker 2 (50:14):
gonna buy from that they're everywhere, carlos you
got any advice for our listenersout there.
Speaker 1 (50:19):
You've been through, yeah, just go for it it's okay
to fell or even back out whenit's not going so well and give
it a go.
You know, sometime again,sometime later.
Uh, consistent, uh, consistencyas well, like just being
consistent.
I mean, yeah, you can do abusiness, but if you're not
consistent, it's not going to goanywhere.
You need to keep doing it anduh, yeah, that's pretty much it
(50:42):
mentors having mentors help.
Speaker 4 (50:44):
Yeah right, I've helped you, but I've had mine.
Like oh, definitely yeah jim'shelping out a lot.
Uh, rick old sports feverdefinitely he's still around.
He's just that kind of likeevery once in a while he'll
throw it at you.
Speaker 1 (50:58):
That's a really good one definitely I got that
inspiration in that drug thanksto doll.
I mean, he said like, forexample, with this, you know,
and he's all dude like no,you're with this you know, and
he's like oh, dude, like no,your mentor's already been
through it.
Speaker 4 (51:08):
Yeah, they already know what's going to happen.
They see you worried, like yougot this.
You're all right because yougot this, this and this.
How?
Speaker 2 (51:15):
do you know it's like did that.
Speaker 4 (51:16):
Right, it's already there and there's people that
want to help.
Speaker 2 (51:21):
Yeah, ask for it.
Swallow your pride a little bit.
Speaker 4 (51:23):
And it's not that you're swallowing your pride,
it's you're learning fromsomebody.
Take that knowledge thatthey're trying to give you,
right, you know.
Speaker 2 (51:33):
It's an easy thing to do, man.
It's just ask for help when youneed it.
Oh yeah, you know that's somepretty good advice from guys
that have been through it.
Speaker 1 (51:40):
Another last question what's the worst advice you've
gotten in business over theyears and I'm sure you've gotten
bad advice, because I havedefinitely gotten some bad
advice- yeah, go ahead I waslike I feel like I feel like I
haven't been in the game longenough to actually know that,
like, some of these games arereally bad advice, because it's
been about what four years, fouror five years since I've been
(52:03):
trying to just keep this going.
So, yeah, I mean, uh, but Ihaven't haven't gotten anything
bad.
Honestly with you, it's alwaysbeen good.
All the support that I got frommy friends and family it's
always been good.
Nobody's ever told me somethingso bad.
I guess just me um, I don'tknow, probably just me being at
(52:24):
the shop just keeping it superstocked at all times, because it
was hard with me, especiallybeing up there then like doing
the shop just keeping it superstocked at all times, cause it
was, it was hard with me,especially being up there.
They were like doing the shopand buying too much inventory,
yeah, and.
Hey, but I don't know.
I'll say not so far no badadvice yet but let us know when
you get some Definitely.
Speaker 4 (52:41):
The one I've learned with my business and maybe,
maybe it'll get better in timeis not to do pre-orders.
No pre-orders With companies,with people.
If you're asking me for it, yes, I'll do pre-orders, but if a
company airs our new line I'vedone it so many times people
don't care until it's out.
You sit on it and that's noteven what they want.
Speaker 1 (53:00):
So it's a guessing game.
Speaker 4 (53:03):
Right.
It goes back to like ifsomebody's telling you to buy
something, make sure it's whatyour people want.
Speaker 1 (53:10):
Right, and that's like step back, don't let them.
This is good to hear, yeahbecause, uh, I just did a
pre-order, for it's funnybecause, yeah, it was a south
shore distribution.
They're coming out with this uh, texas chainsawacre boards like
limited edition, so I was like,oh, that probably will sell.
So I did a pre-order.
It doesn't come out untilAugust, though, so it's like
(53:31):
have some time time to cancel.
Yeah, yeah time to cancel.
Speaker 4 (53:36):
I mean I got a pre-order, the Pokemon boards
that came out oh, dude, yeah,those sold like crazy.
That was a year out of thepre-order.
Yes, I will do that.
Speaker 3 (53:45):
Pokemon's got a soft spot.
Speaker 4 (53:47):
Pre-order, but make that judgment.
Okay, yeah, freaking Pokemon,come on, even if the kid
skating's not going to buy it,the kid that loves Pokemon's
going to buy it.
Speaker 1 (53:57):
Dude Pokemon oversells.
It's a sell-sell.
Speaker 4 (54:00):
Trying to guess between this geeky shirt and
this geeky shirt.
Give me five of those, three ofthose.
Why don't I want stripes?
Wait, just the kid goes, getthe dinky stripes.
You know, I want that one.
All right, I'll get that one.
There's usually a reason thecompany's trying to make you
pre-order it in the first placewell, I mean, I get that because
they want to know where whatthey're trying to put out yeah,
(54:23):
like all right, we're going toneed this.
This is this, but this, butlike yeah a lot of it.
I mean most of that's like two,three years ahead of itself.
Yeah, you never know Like youcould change in a year.
Yeah, Right.
Speaker 3 (54:35):
Things change all the time.
Yeah, all the time.
Speaker 2 (54:39):
Well, that's really good stuff on this podcast.
Where can our audience kind ofcheck you guys out?
Speaker 3 (54:51):
I know.
Speaker 2 (54:51):
Carlos, you have, you gotta change it.
We're just wrapping up, so wegotta get there we gotta get
there, okay.
So where, where can ouraudience check you guys out?
I know, carlos, you have apop-up coming up.
Speaker 1 (55:06):
Yes, skateboarding pop-ups just setting up at
different skate parks throughoutthe valley and whenever people
invite me to do pop-ups.
But 760 skate pop-up oninstagram spell it out, oh yeah,
the number, seven, the numberseven, then s-i-x-t-y 760, then
underscore skate, thenunderscore pop-up yeah, so
(55:26):
everybody go check that out ifyou're skating this is the guy
you want to contact and thenDale what you got to promote.
Speaker 2 (55:32):
Where can we find you ?
We're going to audience.
Speaker 4 (55:34):
Check you out at the record store.
Dale's Records skate shop onthe Instagram.
Me and the wife we've got a newlittle thrift store.
We opened up Thrift StoreJunkie.
Speaker 2 (55:46):
Where's that at?
Speaker 4 (55:46):
That's actually right next to my wife's shop Peach
Whiskers.
It's a vintage store, okay, soyou're in my shop.
Yes, if you keep going straightpast where the lock shop is and
there's the little bar, she'sright after Nemo's and in
between Mike's Smoke Shop, thevintage shop that's Jen.
Speaker 2 (56:09):
I went 111 people you can't miss it so you learn
something new every day, andthen for the thrift store
donations, always takingdonations.
Speaker 4 (56:18):
Right now we're in the process of making a
non-profit you know, get back tothe years we want to start
trying to do like bring it back.
Palm Desert used to do bands inthe park, playing in the park.
We want to start trying to dolike bring it back.
Palm Desert used to do bands inthe park that's right playing
in the park.
We want to try and bring thatback.
So trying to get moreactivities for the kids, that's
super cool good, we need nothingto do on here.
Speaker 3 (56:37):
We need skateboard and music and music in the park.
Speaker 2 (56:41):
Well, I appreciate you guys coming in.
Speaker 3 (56:44):
thank you so much.
Speaker 2 (56:45):
Thank you, you guys gave us a lot of good
information.
You guys are legends in theCoachella Valley.
Speaker 4 (56:49):
We appreciate you coming on.
Thank you for having us noseriously.
Speaker 3 (56:51):
Thank you guys, it was awesome.
Speaker 2 (56:54):
So if you found value in this conversation, go ahead
and check us out, like andsubscribe We'll see you next
time.
Speaker 3 (57:01):
Bye-bye.
Welcome to CV Hustle, the podcast created to educate,
inform and inspireentrepreneurship here in our
Coachella Valley.
Speaker 2 (00:18):
Welcome everybody.
I'm Robert Mraz.
Speaker 3 (00:20):
And I'm Fina Mraz.
Speaker 2 (00:22):
And this is CV Hustle , the podcast dedicated to
educate, inform and inspirelocal entrepreneurship here in
the Coachella Valley, and ourgoal on the show is to talk to
the best and brightestentrepreneurs in every industry
in the Coachella Valley.
And today we've got a realspecial guest, don't we?
We got the guy that's beenfeeding my vinyl addiction for
(00:42):
years.
So my wife's very happy to seethe man that's been feeding my
vinyl addiction for years.
So my wife's very happy to seethe man that's been taking all
the money.
Speaker 3 (00:47):
But can I get a discount?
Speaker 2 (00:50):
today's guests are carlos mercadio and dale myers
of dale's uh records and skateshop here in the cachella valley
and you know we've been, we'rereal blessed to have you guys.
Thanks for joining us yeah ofcourse man.
Speaker 1 (01:03):
Thank you, it's a pleasure to be here.
Speaker 2 (01:05):
Yeah, so tell us so you guys.
You know we're a locally-basedshow here.
Are you guys Coachella Valleynatives?
Did you migrate here?
Tell us a little bit, I've beenout here since 88, so long
enough, 1980.
Speaker 4 (01:18):
Yeah, I was born in Mississippi.
Oh really Wow.
Moved to North Hollywood.
Was out there for middle school.
Speaker 2 (01:28):
Okay.
Speaker 4 (01:28):
Yeah, been middle school out in there and then
moved out here for high school.
So I kind of went from.
Mississippi, North Hollywood tohere.
Speaker 2 (01:36):
So you've been around .
Huh yeah, Mississippi, theSouth, huh, oh yeah.
Speaker 4 (01:41):
Pretty different too.
Speaker 2 (01:42):
I wouldn't put you in Mississippi.
Speaker 4 (01:46):
It's the gulf coast, you know.
Okay, it's a friendly littlebeach town, okay I sounded
better by the minute.
Speaker 1 (01:53):
He's been here all like his whole life, huh yeah I
mean I you know I mean for themajority of so just 14 years of
it was not spent here reallyReally Okay.
Speaker 2 (02:04):
So you're a native.
Yeah, you went to high schoolhere.
Speaker 4 (02:07):
I see Well, Palm Desert only had 11,000 people.
Speaker 2 (02:10):
Wow Okay.
Speaker 3 (02:11):
So you graduated from Palm Desert high school.
And then what?
What did you do after yougraduated?
Speaker 4 (02:16):
Well, actually no.
I took some time, hung out,figured out what I really wanted
to to do, and then left for theAir Force and did that for a
little bit, so you're a militaryguy too.
Speaker 2 (02:24):
Another thing we didn't know about.
Speaker 3 (02:28):
Hold on, I want to talk about.
I'm very obsessed with planesand I'm scared of them.
You were jumping out of planes.
Speaker 4 (02:35):
No, actually my job was to refill them.
It was a fueling Air Force, youdon't do too much.
Speaker 1 (02:41):
Really.
Speaker 3 (02:44):
That was never part of your training or anything
like that no, not really.
Speaker 4 (02:48):
You gotta go to like.
You gotta go be a.
What do you call it?
Go to school to learn to be apilot.
What do you call it?
A pilot program?
Oh, okay, that's for the peoplethat spend money on so when,
when you?
What my knock.
So when Air Force, air Force,air Force was where when and
where it was California, no orno no, well, I went to Lackland,
(03:11):
texas, which everybody goesthere, and then there they sent
me up to Alaska, the Fairbanks,that's when you went to Alaska.
Yes, yes, which that wasdefinitely a different part of
the world so it's light yearround, right or most of the time
.
I mean honestly my first day,my first week there.
It was summer solstice so Iliterally my job.
(03:33):
They were playing war games,which in war games you get
12-hour duties, so I got thelate shift, but throughout the
day I watched the sun literallyjust do a loop.
Wow, it never dipped.
And then from there it starts todip a little bit more and more,
but it was just so strange,like here, here's alaska look at
that yeah, yeah, so it was.
(03:55):
That's the best with your sleep, and it was well.
We left here, I left here injuly because I came home for
leave and it was first tripledigits, so we'll call it 100.
So I left here.
It was 100.
I got there at the 60 degreesfreezing oh yeah I'm the only
guy to go, everybody else, whatare you?
Speaker 3 (04:14):
doing it was, yeah, it was so crazy.
But you know us desert rats, weget 70.
Speaker 4 (04:20):
We're like oh it's getting I know bouncy.
Speaker 1 (04:22):
I know I hated it the whole time.
Speaker 4 (04:23):
But by the time I left I ended up like, look at
this, you guys got to see.
Speaker 1 (04:27):
Adele's picture too from this.
Oh yeah.
Speaker 3 (04:29):
That's so much fun.
Speaker 1 (04:30):
It's just so funny what this is.
Speaker 3 (04:33):
So how long were you in the Air Force in Alaska?
Speaker 4 (04:37):
Almost two years.
Ok, I only did two years in thewhole Air Force, some older
force I left early.
Speaker 3 (04:42):
You said, see you later I can't do this no more.
Speaker 4 (04:46):
Yeah, okay, military lifestyle.
Speaker 2 (04:51):
Taking orders.
It was just not.
Speaker 4 (04:53):
I mean, that was like my whole thing Like I'm not
that person, but growing up Ialways thought I was and it's
kind of cool that I did it,because then I would always be
like I don't know what that wasabout.
Showed up, but not for me.
Speaker 3 (05:10):
And you realized, did it because then I would always
be wondering about sure I?
Speaker 4 (05:11):
showed up, but not for me, and you realize it
pretty early.
Huh, at least you didn't staythe whole time.
That's the other thing I mean.
Speaker 3 (05:14):
If I would have stayed for 20 years, I could
already been retired yeah, 10years ago yeah you know it has
its great advantages, but itjust depends on what you really
what you really want to do, youknow and 20 want to do, you know
.
Speaker 2 (05:24):
And 20 years goes by fast.
You'll find out.
Tell me about it.
Flies man, Flies.
Speaker 4 (05:30):
Especially when you get older, right, oh yeah, but
kids, it's always an option.
Go Air Force.
You don't do much, but you geta lot of it.
Speaker 2 (05:39):
You're going to be on the next campaign, so Carlos,
what about you?
Speaker 1 (05:44):
Originally from Cathedral City, been there about
my whole life.
I moved up to Idyllwild for acouple of years and now living
in Palm Desert.
Speaker 2 (05:51):
But been here my whole life, so you're a desert
native.
Speaker 1 (05:53):
Desert native, yeah what?
Speaker 2 (05:54):
high school.
You went to Cat City.
High School, cat City.
Speaker 1 (05:56):
High School Graduated .
Yeah, the cat.
Speaker 3 (05:59):
I got to do that for my dad, my dad lived in Cat City
, across the street from thehigh school.
Oh yeah, cool.
Speaker 1 (06:06):
Yeah, I liked growing up in Cat City.
It was pretty mellow, prettychill compared to other desert
cities.
I liked it a lot, and beingclose to Palm Springs as well
was pretty cool.
Yeah, and a lot of, I meanpretty rad.
I liked it a lot.
Speaker 3 (06:21):
So then did you end up going to college or do
anything?
Or when did you start workingright?
Speaker 1 (06:23):
I just started working right after high school
and uh, just still skateboardingand stuff like that.
Um just pretty much worked inrestaurants, you know,
bartending, serving and all that.
I did open up a skate shop upin attawal.
Speaker 4 (06:34):
That's when I moved up there and um gave that a go
and that was pretty cool thatwas the first time leaving the
house too, right, oh yeah, thatwas my first time you know
actually like leaving my parentshouse.
Speaker 1 (06:43):
I was 24 when I opened up the skate shop.
Uh, yeah, when I left and it'spretty a lot of big steps.
You know leaving.
You know parents house, openingup a business and just like
your savings going into that andgiving it you know a shot which
it went well.
I wouldn't say it failed.
I actually closed it down at areally good when I was getting
traction, but I closed it downjust because it was getting
(07:05):
tough.
Between you know my life downhere in the desert and up there
in attawal, you know how mybecause you were going back and
forth a lot.
Well, and my my family down here, my lady, my two little boys,
you know, and there's a lot ofthat back and forth so and she
has a good job down here.
Speaker 3 (07:18):
So I mean, it was a little bit a little bit too much
, you know so how did you startthe business?
You found like just a littlebit too much, you know.
So how?
Speaker 1 (07:25):
did you start the business?
You found like just a littlespot or what what started that
whole thing.
Speaker 2 (07:27):
I was hanging out a lot at Dell's.
Yeah, we want to hear theorigin story.
Yeah, we're hanging out.
Speaker 1 (07:31):
I was hanging out at Dell's a lot about four years.
I mean still hang out, you know.
Speaker 3 (07:35):
So that's how you met .
You were a customer, yeahthat's where I remember Dale.
Speaker 1 (07:40):
In the mall, yeah, in the mall.
Speaker 2 (07:44):
Oh okay, he was the commissioner of music at the
record alley.
Speaker 4 (07:47):
Yeah, yeah, oh that's that guy.
Speaker 2 (07:49):
Yeah, he always said that.
He always said what was cooland what was the new stuff
coming out.
Speaker 1 (07:53):
Yeah, yeah, and it was cool.
I remember I'm a little bitlater too when he was doing the
RTC vinyl and when Flat Blackdid it through that event street
and ran into him there he hadthis, you know your shot popped
up, dj scratching in the front.
Speaker 4 (08:06):
I remember it was pretty cool you ever see that he
had a mobile record so I heardabout it, I never you were up in
yucca, weren't you?
I was all around here yeah,okay it was.
Speaker 3 (08:18):
It was cool yeah oh my gosh, we got to come back to
that.
Speaker 2 (08:23):
Yeah, yeah, yeah definitely you're talking about
hustle.
I mean, yeah, it's aboutmeeting people as well, it's
super cool, uh.
Speaker 1 (08:28):
But then, yeah, I was hanging out at dell's.
Then we have another friendnamed michael, who owns hunky
dory records up in idelwald,comes down he says, hey, what's
up?
You guys, this spot opened upin front of ours.
You know you should jump on it.
Pretty cheap, small but cool,you know, and I will actually
backtrack a little bit.
Speaker 4 (08:44):
Yeah, yeah, the week before he came in with his
husband.
Yeah, yeah, and john he wastalking about, there's a spot
and I'm thinking about maybedoing a skate shop, and he kind
of abandoned the idea within aweek.
And then michael showed back upand was basically told us a
(09:06):
story and and it kind of ran itthrough his head and at the same
time it's like all right, youknow what?
Reach out to michael, yeah,yeah, make sure it's not gonna
go down.
Speaker 1 (09:14):
He's cool with it right, yeah I went home, looked
at my money and stuff like thatwas pretty cool and I was like
I'm probably able to do it.
So how did?
Speaker 3 (09:21):
you know how to start a skate shop though, like did
you just have all this like leftover is that where dale comes
in and kind of oh yeah honestlyit was when I keep implanting
that idea in my head and he'slike just do it, you know.
Speaker 1 (09:31):
And I was like oh, just give it a go.
I mean, there's a lot of and doit and honestly, I tried like I
call, like I was callingdistributors once I got my, I
get and I'm getting my taxnumber, like all this stuff, and
I was like whoa, I actuallycommitted to it and it went
really well.
I got distributors pretty fastas well.
Speaker 3 (09:47):
It was a little bit tough at first, um, but yeah I
mean, once you know how to do itwith the first guy and the
second guy, then it just becomesroutine right, it just like
jumped into it and it startedgoing and I was like, oh man,
this is pretty cool and yeah, upthere, and I was a 10 feet by
15 feet shop pretty small, but Imade it work and it was pretty
cool and the whole little areathat was there too.
Speaker 1 (10:08):
I don't know if you guys ever visited Idaho yeah, we
were just there a couple weeksago but pretty old town and
where my shop was at it was madein the 1920s.
Like right, when you walk downthat little it's almost like an
outdoor mall.
It's not really big or anything, but a good couple shops.
It almost outdoor mod.
It's not really big or anything, but a good couple shops almost
looks like a fairy tale whereyou're in a movie it looks so
cool.
Yeah, and they just walk downand used to be houses back then,
(10:30):
but now they're all turned intoshops and a pretty cool little
spot and, uh, it went well.
Speaker 4 (10:34):
They have a garage back there, and then they put
the team out for it.
Speaker 1 (10:37):
Yeah, yeah, it was, I guess, back then, like they
were able to, where the shopswere at like my shop used to be
a garage, uh for like these oldmodel t's that were kind of
going through there if you guysever go to I don't want to try
to look, for it's called thevillage lane and it looks super
cool and that's where the shopwas.
But yeah, michael, right in thecenter?
Speaker 3 (10:56):
okay, we'll check it out.
Speaker 1 (10:57):
We're there all the time, all the time, I think yeah
, yeah, but just tried to startgoing and it was going pretty
well.
Just hitting up peopleMoney-wise, I mean you have to
like look at where your money'sgoing.
Really do your money works.
For sure it's a flipping gig.
Speaker 4 (11:13):
Yeah definitely yeah, and you got to make sure you're
doing it right.
Speaker 1 (11:16):
And what Dell taught me as well is always appeal to
different crowds of people.
So I had art supplies, records,a bunch of punk stickers,
patches, and a bunch ofskateboard supplies and stuff
like that and clothing.
That's where I learned fromDell, because Dell you go inside
a shop.
There's a little bit ofeverything for everybody, which
is pretty cool.
Speaker 3 (11:35):
There is a lot.
Yeah, it's pretty diverse.
Speaker 4 (11:37):
They get bored they leave.
Speaker 2 (11:38):
Yeah, they want to find new treasure.
Speaker 1 (11:41):
They just go in there and look around just to get
entertained for a little bit.
That's what it feels like.
It's a cool shop.
But yeah, I just pretty muchwent for it and did it, thanks
to Del as well.
He inspired me a lot, del's agreat friend of mine.
Speaker 2 (11:53):
What years were we talking when?
Speaker 1 (11:54):
you started, this was about 2020.
So, like COVID, that was rightyeah right, covid shut
everything down.
Speaker 2 (12:02):
So did you open and they closed down?
Speaker 1 (12:05):
No, it wasn't anything already closed, so I
went right in the midst of likeeverything closed and I arrived,
or something like that.
Speaker 4 (12:11):
It wasn't even like starting to come back alive Wow.
Speaker 1 (12:15):
Yeah, but up in Ottawa it's like COVID didn't
even hit.
It was wild.
Speaker 3 (12:18):
Yeah, they didn't give a shit.
Yeah, they didn't give a shit.
Speaker 1 (12:26):
Dude the mayor's a fucking dog like come on, this
is true.
Speaker 2 (12:27):
I just learned that myself, yeah, so like yo and you
know, it didn't matter.
Speaker 1 (12:28):
So everything was still up and flourishing up
there like people, even living,leaving la down here just to get
away from all the covidness aswell, you know oh yeah, so they
could be free in idaho.
Speaker 3 (12:38):
Yeah, yeah, they're doing a pump.
Speaker 1 (12:40):
Desert, too, stay the same, it's same people figured
it out yeah, alright, so let'slet's jump back.
Speaker 3 (12:48):
So, after you left the Air Force, then what?
What ended up?
What was your next adventure?
Speaker 4 (12:55):
stayed at Record Alley for 20 years where I could
retire.
Speaker 3 (13:00):
I mean so what you want to talk to him about the
music.
No, I mean so.
Speaker 2 (13:03):
I mean I know that what, what, what you want to
talk to him about the music?
No, I mean, so I mean I knowthat you started your your van
there, so that was kind of yourfoot.
So you came into the recordalley and basically run the
business right yeah.
Speaker 4 (13:14):
I mean being there 20 years.
You start off as the guy beingthere, cashier, and then you
start taking on responsibility.
Then you start learning howthings work Right yeah, you.
And then you start taking onresponsibility and then you
start learning how things workRight.
My goal at the shop was to makethe shop better.
They work this way.
My biggest accomplishment wasmaking that t-shirt wall all the
(13:36):
way around.
Speaker 2 (13:37):
That was a huge ass t-shirt.
I remember the t-shirt wall waslegit.
Speaker 4 (13:42):
It was awesome.
Once that was done I was like,all right, cool, Next project,
right.
But that's a funny thing too,because then I started putting
in my head like, oh man, what amI doing?
Like I mean, I've got nothingfor myself.
No offense against the recordout there, Give me everything.
It's great.
Speaker 3 (13:58):
Blah, blah, blah, absolutely.
Speaker 4 (14:06):
But like what do I have for myself?
And started they put it in myhead like I first wanted to do a
t-shirt shop because I wasreally into that.
Speaker 3 (14:09):
It was easy.
T-shirts.
Speaker 4 (14:09):
I got a million saints but like all over the
place, just kind of, and then itflourished into like maybe
t-shirts with records but notused.
And then somehow, along thelines I came up with, just doing
trying to build a shop.
Was it worth it?
Like the money just wasn'tthere.
You got to do rent, you got tobe, it just wasn't happening.
(14:32):
And then, but buying a vehiclefor the price of once a month's
rent and throwing all yourequipment in it and doing
pop-ups everywhere, all I'mpaying for is gas.
Speaker 2 (14:47):
Was that your original idea?
Had you seen that somewhereelse, or did you just come up
with that on your own A buddyand I was talking about it.
Speaker 4 (14:54):
And the idea inside the van was my thought.
I think what I had seen beforewas more of like an ice cream
truck type situation.
Speaker 3 (15:06):
Yeah, yeah.
Speaker 4 (15:07):
Like flips up and you got the food vendor throwing
out stuff, blah, blah, blah.
And I don't know what made methink.
But maybe I saw like a clothingthing, like you need to do that
with records, like this ladydriving around in New York.
I think she was doing it andshe just had this no around in
New York.
I think she was doing it.
She just had this no, it wasplants.
She had the whole thing deckedout in plants.
Somehow they stayed when shewas driving.
(15:28):
So you got a van and then youkind of that's your shop.
Speaker 1 (15:34):
You had a pretty rad setup too, you guys.
I heard about his van.
Speaker 4 (15:39):
It was simple it had eight crates on one side and
eight crates on the other.
When the doors opened and back,those were the t-shirts and so
I had a little selection of ucdsbut, it was.
I mean pretty much.
It was just whatever I couldput in there to sell and try and
make some money.
Try and make it the next dayokay.
Speaker 3 (15:59):
So then you.
So where did you go, like whenyou, okay, I got it all set up,
now what?
Speaker 4 (16:04):
What did you call it?
I ended up at bars, like in theback of bars at.
Speaker 3 (16:09):
You didn't just say what hey, can I just hang out in
the back?
And they would be like sure.
Speaker 4 (16:14):
I don't know how we set up in the weird back end of
their patio section, but theirback door ended up in my back
door of the the truck, so it waskind of like it's hanging out.
Here's a score.
Come on, you need that rollerskates t-shirt.
Come on, your buddy needs onetoo.
Speaker 3 (16:31):
Oh, that was the best .
I like that.
Speaker 4 (16:33):
Pappy and Harriet's.
I get to do that plenty oftimes oh, that's right super
cool.
I went to so many great showswith Pappy and Harriet's but I
never but uh one of the bestones was this guy came in he was
just, I gotta just impress myfriends guy.
You know that guy got out there.
Yeah, who wants a shirt?
Speaker 3 (17:04):
that was actually really smart going to bars,
because I will tell you whenyou're drinking how was desert
days when you did?
Speaker 4 (17:20):
that, oh, desert days was great desert days.
Um then another place.
Speaker 1 (17:24):
I didn't hardly see d-a-y-s or d-y-z yeah the one
they had, that's a festival upin the, up in the high desert
right uh, they did have it overthere then.
Uh, lake prayers too.
Speaker 4 (17:36):
They had it started in mecca, yeah, somewhere else,
then up in joshua tree yeah, sotell me about that.
Speaker 3 (17:43):
Was that all?
Speaker 4 (17:43):
about.
That is what Coachella used tobe.
Speaker 3 (17:46):
Oh.
Speaker 1 (17:46):
It's pretty much a cool festival with cool rock and
roll Indie really kind of.
Speaker 4 (17:51):
But yeah, yeah, with minus, like the dance counts, I
guess, right.
Speaker 1 (17:55):
Yeah, it's more like, just imagine, like the lineup
of 1999 Coachella.
Speaker 2 (18:01):
you know that old rock and roll, not old rock and
roll, but the indie rock that'scoming up, 90s stuff you haven't
really heard of.
Speaker 3 (18:08):
yeah, it's exactly like that, yeah like yeah who
was putting that together,though, if it wasn't?
Speaker 1 (18:14):
it was Golden Voice.
It wasn't Golden, was it?
Speaker 3 (18:16):
Burning man nah, who was the?
Speaker 1 (18:19):
production.
I forgot a moon moon blockparty or something like that huh
and a moon block party orsomething like that it was a
company out of LA.
Speaker 3 (18:27):
Somebody's got to pay these guys, right?
Oh for sure.
Speaker 1 (18:31):
Look it up.
Speaker 4 (18:35):
Sorry no.
Speaker 1 (18:37):
I don't know.
Speaker 4 (18:40):
I wonder who does that?
Speaker 2 (18:41):
So you're going to festivals now in the van yeah,
that one festival in the van andthen making it big.
Speaker 4 (18:44):
I did a pop-up at the Ace.
So you're going to festivalsnow in the van, yeah, that one
festival in the van and then, um, making it big ace.
I did a pop-up the ace.
That was great, that helped meout a lot.
Um, and then what had happened?
I was on my way somewhere upthe hill oh, that's hot, okay.
Started up the hill to go up tothe high desert and the
transmission started leaking.
Speaker 1 (19:04):
That's a steep hill too.
Speaker 4 (19:07):
I had to get that towed back, me and my buddy.
We cranked on it, got it fixed,got it running.
Then the next weekend we wereready to roll, got it all ready
to go.
I had a show in Palm Springs atone of the hotels.
Just going to roll up, saw somerecords, it started rolling.
I got about three blocks inPalm Springs at one of the
hotels Just going to roll up,Saw some records, sure, so I
started rolling.
I got about three blocks intoit.
(19:29):
The transmission just completely, just does a 180 inside the
truck and falls out andcompletely, just weirded out.
It was the weirdest thing.
That was pretty much the end ofthe truck.
Speaker 1 (19:41):
Yeah, what year was that?
Speaker 4 (19:44):
That was maybe going into 2018.
Oh, okay so 2017 is when Istarted.
Yeah, that was like barely ayear.
That was a year, but it was along year, right?
Speaker 1 (19:56):
so I was gonna say it was.
It wasn't completely the end,because it lived at the mall for
a while on the their parkingstructure just right there.
It was like thrown up there.
Speaker 4 (20:08):
My buddy wanted to take it up to Yucca Valley and
dig a hole and bury it and kindof make an Airbnb out of it for
the hipsters.
Speaker 2 (20:16):
They don't rent anything.
Speaker 3 (20:20):
So you've been in the music industry for a long time.
How do you think that cameabout?
Were your parents musicians oranything, or what was?
Speaker 4 (20:28):
there I mean look at the draw.
Like I mean, come on, you get ajob at the record store and
who's gonna leave that exactly.
I mean, it wasn't like Iplanned it, but it was like once
I left the air force like Icould get a job.
Yeah, it was almost like it wasactually the only application
I've ever did.
Speaker 3 (20:46):
I think you're kind of born with that because, like
I don't know that I'd want to dothat for 20 years but I don't
love.
Maybe I'm just not that big ofa music lover Like my husband he
would be.
Speaker 2 (20:57):
Yeah, that'd be like my dream job, right To sit there
and be in a music store be in amusic store as well, for what I
mean.
Speaker 4 (21:07):
What and that's the best thing about having a
independent business, you know,a mom and pop shop is they take
care of people.
Take care of you because theyknow what you're going through.
They see you.
Speaker 2 (21:13):
It's not corporate like nope, don't care you know
who was the owner jim, jimstevens and he had it for a long
time, right, yeah, he had it inpalm springs for a good while.
Speaker 3 (21:23):
And he's a native here.
Speaker 4 (21:24):
Oh yeah, his dad was one of the first, actually, if
not the first doctor in PalmSprings.
Oh, something about that, don'tget me wrong.
Oh, very cool, but yeah, he'sbeen here since like day one of
like, yeah, early, early, earlyyears, deep roots, yeah, deep
roots, when there were only whatCoachella Valley and you
(21:46):
there's only three citiesactually.
I started probably in not evenIndio yeah probably just well
high school wise.
Speaker 3 (21:51):
Yeah, it was only yeah and then things just
started slowing down at the mallis that right like?
It's changed over.
Well, I think the music storein general has changed.
Speaker 4 (22:01):
Internet came around yeah, mp3 in general has changed
.
Internet came around.
Speaker 2 (22:04):
Yeah, MP3s right, MP3s right, Music Napster and
Apple comes in here, have a CDwhich is the same thing.
Speaker 4 (22:10):
You can download and burn yourself, which was no
different, at least withcassettes, when you had
cassettes and you were tapingcassettes.
When you dubbed a cassette, itdid not sound good.
No yeah, so no yeah.
So you were forced to buy theproduct.
So you live with a bad kind.
When you have a CD, when CDscame, it's the same exact thing.
Why do I need to buy a CD?
I'll just dump it.
Huh, the music industry justevolved.
Speaker 3 (22:32):
Yeah.
Speaker 2 (22:34):
Technology took over, right.
Speaker 3 (22:34):
But you wanted like him as a true fan.
He wanted the inside of thealbum and when you open a CD and
all of that.
Speaker 2 (22:39):
But I think was in stages right, because at first,
when all the digital music cameout, I was you know, I was broke
, so I just wanted to get myhands on the free stuff right on
the b3s and stuff like becauseI wanted to build my collection.
Yeah, as we've gotten older, Ithink you you kind of hit it
right on the nail by bringingthe vinyl back right, because
the vinyl started when did?
When did you see the vinylstart to kind of creep back?
Speaker 3 (22:59):
because you're in the record alley.
Speaker 2 (23:01):
We're selling cds and then when we switched that
vinyl.
Speaker 4 (23:04):
It was weird, I remember, because we did.
We went from a small section ofrecords to a larger section of
records, back to a smallersection of records, and then
whatever happened after I left,I honestly don't remember.
I think it kind of stayed thesame as it was, but it was
growing as soon as cds starteddying right because it was more,
and I think it was because itwas more physical, like a more
(23:26):
like.
Is that what you attribute?
Speaker 2 (23:27):
like the the vinyl craze to, because I know why I
buy it, but I kind of want tohear a professional's opinion on
it, because that's your, Ithink it is it's.
Speaker 4 (23:34):
It's something you can own, like this is mine.
Boom, I own that right boomnobody else has that because you
didn't put that many up.
You know it's one of thosethings.
It's a possession thing yeah,and I think with now too, I mean
the, the generation doing itnow I don't know what generation
(23:55):
.
Speaker 2 (23:55):
We're in z or something I don't even know when
the millennials are old.
Now, man, the millennials arealready crazy.
Now yeah the.
Speaker 4 (24:04):
They're the Pokemon.
They were taught to collectstuff oh, yeah, and so that's
what they do.
They collect stuff everywherewith everything shoes, freaking
everything, everything theycollect, and that's right you
collect shoes.
Speaker 3 (24:17):
I collect records too .
Yeah, records too.
Speaker 2 (24:20):
For me the record replaces the CDs now, because if
Spotify drops an artist, Ican't listen to that song
anymore.
That stuff is gone like you'reat the you're at the mercy of
these digital giants, right, andif they have a bad contract
with somebody and they say, oh,we're not gonna pay you anymore,
and like de la soul.
(24:40):
How long did it take for us toget de la soul on digital?
it took us 20 years so for me,the only owning the record is
like going back to our roots andhaving a physical copy, a
physical interpretation of musicwhich I love, you know.
Speaker 4 (24:53):
So that's, that's my addiction.
Yeah, it's like you.
I mean you have your computer,you have your, you own it, but I
mean you can't hold it.
Speaker 1 (25:00):
Yeah, there's nothing no, you're not owning it yeah,
they can, and what's youropinion?
Speaker 2 (25:07):
because you hear all these vinyl hits.
Oh, it sounds better, it soundsbetter.
What do you, what do you thinkof that like?
What's your opinion?
Because?
I mean you're in the, yeah,you're in the.
You would know.
Because you're, I mean there'sgot to be some truth to it to me
, I got bad ears anyways.
Speaker 4 (25:23):
I just ways, I just turn that baby up, but like I
mean otherwise, why they'venailed some stuff on that like
this.
The highs are too high andthere's stuff that are where the
bases are too bassy and thelows are too low, like there's.
There's that in this.
But yeah, with cd you do lose alot of that.
There's a soul to it and it'sjust more of like a flat.
(25:45):
There's no depth, it's like aCD.
Unless you have a really good,complex something you're playing
it out of.
It's just, it's almost flat.
But I think when you play atape or record, it just has it's
more full it's a bigger soundespecially if you got a good
(26:07):
little setup yeah, it really can, it really sounds, yeah,
definitely the setup.
Speaker 1 (26:11):
Yeah, a good turntable good speakers
definitely to upgrade my setup,well, actually start with
prosley.
Speaker 4 (26:20):
So when you go better , you're like wow, that actually
sounds great yeah, get what youpay for.
Speaker 2 (26:24):
Yeah, it's like in anything in the world right so
you're in the van 2018, your vandies on.
Speaker 4 (26:32):
Now it dies on me.
And then, um, so started to doa couple little pop-ups in
between here and there, justkind of trying to keep the dream
alive, and then just went andgot a real job for a minute and
then with that it kind of helpedme build back up and started
playing with the idea of, like,all right, where am I going to
put the shop?
What's the shop going to do?
(26:52):
Oh yeah, because I had thehouse.
I sold the house.
So once I sold the house I hadthat little extra income.
My whole goal was like boom,build a thing, said and done,
got it, got it.
Boom, build a thing, said anddone, got it, got it.
Well, during when COVID hit, Ihad the job that week actually,
when everything shut down, I wasgoing into Monday, tuesday.
(27:14):
Wednesday, Thursday at work andthen have Friday, Saturday,
Sunday at the shop.
Speaker 3 (27:21):
So my new schedule was At what shop?
Speaker 4 (27:23):
At my new shop.
When I opened my store, oh, soyou had it.
Speaker 3 (27:25):
So my new schedule was at my new shop when I opened
my store, so I had.
Speaker 4 (27:27):
I had a job at the ACE doing doing engineering at
the ACE.
Speaker 2 (27:33):
And so I was going to split my time and have a
weekend.
But COVID said no you ain't gotthis job.
Covid had different plans.
Speaker 4 (27:43):
COVID was like no, you need to start now.
Speaker 3 (27:45):
COVID is pushing, pushing you in the right
direction which is funny.
Speaker 4 (27:49):
I mean like sorry for those who didn't have a good
time with COVID, but holy crap,I love COVID.
Wow, so much positive stuffcame out.
So busy like that time, not theyeah, not the disease, but
during that time, the timeperiod of COVID, the face mask
era yeah, um not to the samedate.
Speaker 1 (28:08):
It was such a great time it was.
Speaker 4 (28:10):
It was a moment of freedom like the.
The corporate stores were shutdown.
It was kind of like we had likethe little people again like
that's what kind of helped meevolve.
It's like the mall wasn't open.
Where's people gonna go?
I mean, I was selling guitarstrings because guitar center
wasn't open.
Speaker 2 (28:24):
Wow, so you just stepped in and filled the void
right.
Speaker 4 (28:29):
Yeah, just completely filling the void and that's
kind of what it's always been.
It's like that was the wholereason I was well, putting the
store in Palm Desert was a wholeother thing.
I wasn't about to do that.
I was going to go to the beach.
I was out of here.
Speaker 3 (28:46):
Okay, to the beach.
I was out of here, okay.
So let's tell everybody thestory, because you know that
that was the building that Ifirst rented my second showroom,
in which one, the one- you'rein when?
No, you're in a.
Speaker 1 (28:53):
I was in building b, oh no okay, yeah, we went, we
rented that sucker out.
Speaker 3 (28:58):
That was my first big showroom and then I bust
through the wind, the doors andI rented out C.
Speaker 2 (29:04):
And that's where.
Speaker 3 (29:05):
Jason is now.
And then Jerry had your place.
He was like the best neighborin the world.
Speaker 4 (29:12):
He's just the sweetheart and so then we moved
out.
Speaker 3 (29:16):
We bought our building in 2018.
That's why we were like out andwe told Jerry hey, we're out of
here.
So Jerry's like, I want yourspot and my son wants this spot.
So that's why suite a becameavailable yeah, oh, that's funny
.
Speaker 4 (29:28):
Yeah, isn't that great it's all the universe.
Speaker 1 (29:32):
That's pretty wild.
And those times like lined uplike that's old school desert
right there.
We're so still so small and weall, it's all connected somehow
you never told him that that wasour old place.
Speaker 2 (29:46):
No, it's still on there in my records.
We talk about music.
That's what I want to talkabout.
I don't want to talk about.
Speaker 3 (29:54):
It's kind of cool.
Speaker 2 (29:56):
It is cool, it's kind of cool.
Speaker 4 (29:58):
It is an intertwining between us.
That's how we all are people inthe dead.
We're literally one big family.
We are because somehow we knoweach other five people down yeah
they all know you directly.
Speaker 3 (30:12):
I can probably within five people know you oh, yeah,
separation, as they say exactlyand your fireplace tile came
from my shop so there's a directno, there's a for sure
collection, right, I think youdrove through it and put some
space it's all good.
I saw it the other day.
Speaker 1 (30:30):
I was like, oh, that's okay it's funny how it's
a fireplace right there too didthe fireplace ever work I don't
think I think it was a
Speaker 3 (30:39):
house before yeah, we think that building was a house
.
Yes, no, no, not on the roof,but on the roof you can kind of
see a better perspective of how.
Anyway, well, my place had afreaking fireplace in it also.
Yeah, in the back I saw that.
Speaker 4 (30:54):
I saw that isn't that crazy.
Speaker 2 (30:58):
It's an old settlers house it's got that garage in
the back.
Speaker 4 (31:02):
Yeah, so I mean the building next to it was used to
be a hotel, the Body Dallypeople right?
Speaker 3 (31:09):
Oh no, you told me Not in the back but the Body.
Speaker 4 (31:11):
Dally, people had the garage, but the people not the.
Speaker 1 (31:14):
Frontier building but the one on the other side.
Speaker 3 (31:19):
That used to be a hotel and I've heard you've had
a couple run-ins with her.
Is that correct?
Can you tell me a little bitmore about that, Dale?
Speaker 4 (31:26):
I think it's kind of calmed down a lot more, since
all the blame's been put onBruce Well, that's not a name.
There's another individual thathelps rent one of the spots.
Yeah, he was in my shop todayyeah, yeah, oh yeah, that guy
(31:50):
he's something else, isn't heyeah?
Speaker 2 (31:52):
he's a funny.
Speaker 3 (31:53):
I told him he had to come on the show.
Speaker 2 (31:55):
That's next season next season?
Speaker 3 (31:57):
yeah, next season, okay, so then you get the spot
where you're at now yes, covidmiddle, covid middle, covid well
actually, when I signed thelease, they're like, yeah, shut
down.
Speaker 4 (32:08):
Like I just signed the lease, they're like great
yeah, which was kind of like arelief, because in a weird way
it was like okay, like three orfour months, we'll be back to
life again, like that was likeand everybody thought that
everybody two weeks and reallysit down okay, I can take a
little bit more time, kind ofspend some time on decking out
the way I want, sure so.
(32:29):
I kind of did that, took my timebecause you were waiting for
when can you open?
When can you open?
I didn't care as long what wasgoing on.
You're aware you could diedoing this.
Speaker 3 (32:45):
But I like your signage, it's just easy.
Dale's records it's just easy,to the point.
You know what's going on.
You know what you sell.
Speaker 4 (32:56):
I mean, I kind of did it because you see that when
you're going through every place, you see bar, you'll see gas,
you'll see gas, you'll see.
That's what I'm looking.
Speaker 1 (33:08):
Tattoo that's what I'm looking for yeah, yeah,
something so simple, literallythat's what.
Speaker 2 (33:11):
I'm looking for let's go there's no, there's no
miscommunicating that straightto the point well, jerry did the
same thing.
Speaker 4 (33:18):
He pulled his sign down and put framing and
whatever whatever he's doing,which simplifies it.
Speaker 2 (33:25):
And then now.
Speaker 1 (33:25):
Jason wants to do the same.
Speaker 2 (33:27):
Haircuts Make it simple, man Straight, to the
point.
Speaker 4 (33:29):
Straight to the point , and if you're doing
advertisement, just make it easy.
Speaker 1 (33:33):
Yeah, that's true.
There's a big point for youright there, Especially if
you're driving by you knowyou're not going to read a sign,
or anything, just haircuts.
Speaker 4 (33:38):
You're not trying to read Billy Bob's giant, giant
record store for 45.
Speaker 2 (33:44):
Yeah, no man you're not reading all that, ain't
nobody gonna have time to stopand write that?
Speaker 3 (33:49):
So I have a question.
So were you, did you end up?
Did you ever work for Dale's orlike how did whatever?
Speaker 1 (33:54):
No, honestly, I just went over there and was helping
him out.
Speaker 4 (33:56):
Yeah, he showed up in the weird phases of where that
wasn't even open.
Speaker 3 (34:01):
When you closed down your place in Idlewild, did you
then give them your stuff thatyou had left over?
Speaker 4 (34:06):
for the senior board stuff.
No, it was completely reversed.
Speaker 3 (34:09):
Okay, so how did that happen?
He?
Speaker 4 (34:10):
was at the shop maybe three, no, about four months
before the whole situation withMichael, and hey, there's a spot
.
My husband blah, blah, blah,and so he.
So it was COVID COVID all theway we were in.
Covid forever, forever.
Speaker 3 (34:26):
so it was COVID COVID all the way we were in COVID
for forever, so like that wasthe more thick of it where it's
like are we ever coming out?
Speaker 4 (34:30):
so, like, his was a little bit more nerve-wracking
because it was like okay, we'vealready done this for six months
, how long else?
Yeah?
So mine was just push through,push through so yeah, anyway, so
he was hanging out at my shoplearning bits and pieces, just
kind of filling in the blanks.
I mean, I was just therehanging out at my shop learning
bits and pieces, just kind offilling in the blanks.
Speaker 1 (34:46):
I mean I was just there hanging out learning stuff
like organizing records.
Yeah, it's funny because a lotof people were coming through
like hey, are you hiring, areyou hiring?
I was kind of the only one thatcame by and like, do you need
some help?
Speaker 4 (34:57):
Yeah.
Speaker 1 (34:58):
And it just helped out and organized records sweep
and pry stuff.
That how I learned about a lotabout our records and the
numbers and all that type ofstuff which is pretty cool so is
there a big skateboardingindustry here in our desert?
I definitely.
I'd say I feel like it was alot bigger when I was like at my
prime of skateboarding, uh, butright now I feel like it's
(35:18):
still a pretty big scene, but Ifeel like it's way more mellow.
Speaker 3 (35:22):
I don't know, maybe the Maybe the kids are mainly at
the skate parks.
They're playing video games.
Speaker 4 (35:28):
Yeah, it's bigger because you have more generation
skateboarding.
Speaker 2 (35:32):
Yeah, and if you look at it now, dad skateboarding
yeah.
Speaker 4 (35:37):
I'm still trying to skate.
But there's, you know what?
Salvo was just on the news theother day.
He's like past his 60s.
I mean, yeah, those are, thoseare the people we're looking at.
When did we stop?
When did we stop right?
Speaker 1 (35:55):
also, let's say, the parent wasn't into skateboarding
, but like, for example uh, whatyear was it?
Skateboarding became an olympicsport?
The ones that they held inJapan.
So now it's an Olympic sport.
So now, parents are like ohit's an Olympic sport Like I'm
going to put my kid into someskateboarding classes, or just
let him skate.
Speaker 3 (36:13):
Really, you know you can become good.
I had no idea.
Not like snowboarding,skateboarding.
Speaker 4 (36:27):
Skateboarding up there like it.
Speaker 2 (36:28):
You know you could be an olympian if anything, so
it's pretty cool.
Man states is not the best.
Oh no, it's jam.
This is really what happens.
You know, we release thingsinto the world and they get
better at it yeah, that's thebest part.
Speaker 4 (36:36):
Here's the structure run with it.
Speaker 2 (36:38):
Yeah, you know so was the skate uh portion of the of
the business always a part ofyour plan.
Speaker 4 (36:47):
So I know you were known for music.
You're the guy that would showup with all the music, and
here's, here's another tip Don'tdo, don't try and do something
you don't know anything about.
Speaker 3 (36:58):
Right, Like I did, Like I mean there was a huge gap
that I didn't skate because youknow life you know life?
Speaker 2 (37:07):
Yeah, you know, and that's how you do it.
You were doing a lot of skatingin the military right?
Speaker 4 (37:09):
Well, actually no, there was a little DIYs on base.
Speaker 2 (37:12):
Really yeah.
Speaker 4 (37:12):
No, I actually two o'clock in the morning in Alaska
, it's right outside, let's goskate Took advantage of that.
I remember that was that,literally.
We were at the post office inNorth Pole, alaska.
It was a town right outside mybase and we were skating the
post office and we looked at thething.
Speaker 3 (37:34):
It's 2 o'clock in the morning.
Yeah, you lose track of time.
Speaker 2 (37:40):
I gotta work in 4 hours.
Speaker 1 (37:42):
I gotta stay up.
Speaker 4 (37:43):
That's wild, but anyway yes, you can join the
military and still skate.
All right, anyway, but no,skateboarding wasn't part of it,
it was I took it on becausethere was nobody local doing it.
Speaker 2 (37:58):
Ah, you saw the need.
Speaker 4 (37:59):
There's a need, there was a need.
I tried to convince a couplepeople maybe to open a shop next
to me, but then I researched it, research, research.
A couple people maybe to open ashop next to me, but then I
researched it, research,research, pretty easy.
It's pretty easy.
I mean I didn't start with aescape side.
I started with about a grand ohwow, and just built it from
there.
Wow, there you go.
Not minimal investment, and itwas it.
(38:20):
It's easy to do as long as youpay attention to what people are
asking you for, and I thinkthat's knowing your customer.
Speaker 1 (38:30):
You can't really force stuff on people when they
already know what they want.
People get pretty specific withtheir skateboard setups.
Speaker 3 (38:37):
I always think of the guys that were on Shark Tank
that have those odd-shapedwheels.
Speaker 1 (38:44):
Oh, I've seen those.
You've seen those.
Were they shark wheels,something like that?
Yeah, yeah, those, they weresaying that they're sharp wheels
, something like that they werelike squares yeah, yeah, I've
never seen those.
It's supposed to be like supersmooth, yeah, but they actually
when they they?
Speaker 4 (38:55):
yeah, I think I know what you're talking about yeah,
yeah, they look funky, yeah,especially when they roll yeah,
yeah, I wasn't sure because yousaw the wheels right, yeah, yeah
I didn't see that shark tankversion, but I think I know what
you're talking about.
Oh, yeah, okay.
Speaker 2 (39:10):
So skateboarding comes in just because of the
need in the community, right,because you saw that people were
not getting what they wanted,right?
Speaker 4 (39:18):
Not that they wanted, but like, come on, like you
have to go to the mall to get aboard or order it online.
Or Yucca Valley, I board ororder online, or yucca valley, I
think yucca valley, yuccavalley, wow closest.
Speaker 3 (39:29):
Yucca valley is great .
I have got all kinds of coolstuff.
Speaker 2 (39:31):
That's a long way to drive to get a skateboard.
Speaker 4 (39:33):
Yeah, I mean especially for a place like as
it is.
I mean like yeah, there's a lotof kids here.
Yeah, I mean, the malls areselling it left, right and
center.
You got your mall kids withdecks all day long.
But what happened when theycouldn't go to the mall?
Get their board at the mall?
They discovered, you know.
Oh, it's a real skate shopindependent skate shop are you
(39:54):
gonna put?
Speaker 2 (39:54):
skateboards well, there are these kind of out
there on the.
Speaker 4 (39:58):
Yeah, it's just Dale's Records well, I have the
skate shop on the side inRecords oh, do you okay, yeah
yeah, by the mural I haveanother funny question to ask.
Speaker 3 (40:08):
So you have chains on your doors.
Was that for decoration or forneed?
Speaker 4 (40:13):
yes, it's a chain link fence.
Oh yes, and honestly it's, it'sa deterrent.
Speaker 3 (40:20):
You know, it's not the you can and you want to get
things on it, oh yeah it kind oflooks cool too, yeah, that
sounds nice.
Speaker 4 (40:27):
It does suck because a lot of people can't notice the
big open sign flashing goingyou're open.
They think you're closedbecause there's a chain link
fence across.
Speaker 1 (40:35):
No.
Speaker 4 (40:36):
Kind of a buzz so it kind of backfires that way.
But when the door is open theyget it, but no, it's a total
deterrent.
Speaker 3 (40:47):
I mean smash and grabs, total deterrent, like I
mean smashing, grabs are actualthing and if it's just with beer
, you're right.
At least that's what it was.
My day records and skateboardsare expensive yeah, no, yeah and
they're not heavy.
Speaker 2 (40:54):
So you can, you can run out, okay, you just brought
up a good point.
Speaker 3 (40:57):
So then, how do you base the sell of your records?
Like, based on the popularity,based on, like, how do you price
them?
Yeah, I'm not asking about yourmargins or anything like that.
Speaker 4 (41:09):
There's not a whole lot of markup.
There's more markup inskateboarding than there is in
records, and there's not a wholelot of markup in skateboarding.
It's a volume business.
Exactly.
If I could sell five degrees ofthat price, at least I'm
getting like, if I'm spending,it's almost like a three.
(41:30):
What is that?
A third of what I get?
So if I'm I'm buying somethingfor 20, selling it for 30, yeah,
so it's very similar in thatproportion.
Speaker 2 (41:40):
So well, people go to your shop because you're kind
of like the proprietor of musictoo, like you've got cool stuff
in there.
That's why I like going youknow why there?
Speaker 4 (41:48):
because you got good taste right?
I mean, people ask for it,people so you tell me and I
listen.
I mean the probably about 75 ofwhat I carry, I listen to and I
know, but 35 to 40 is from thepeople telling me like or you,
hey, listen to this, oh, that'sright, I'll get that, yeah.
Or it's just this kid askingfor this.
(42:10):
This kid asking, and it's justlike, okay, there's something
about this, I gotta get it.
You know, like I've never heard.
What is that with the red?
I can't even think of his name.
Half the stuff I sellconsistently taylor, swift.
Speaker 3 (42:24):
I've never listened to taylor swift right it goes.
Speaker 4 (42:26):
And you would think why are you selling Taylor Swift
to this shop?
You'd be surprised at thepeople that actually like Taylor
Swift.
You've got a guy buying Slayerand Taylor Swift.
Speaker 2 (42:38):
Maybe he has a TV show.
Speaker 4 (42:43):
Not that it happens every day, but there's a lot of
little kids that grow up andstart learning other music too,
and that's kind of where itcomes in.
What do you know?
First, most of these peoplegrew up on Beatles, which is
your grandfather's music now.
His dad's your great-grandfather, you don't know.
The Beatles, it's like FrankSinatra.
(43:03):
I mean, as much as they'regreat it is, it's likeanks of
Nacho Daniel.
I mean as much as they're greatit is.
It's like I don't want to hearthat, right, you know, it's like
I want to hear this, this andI'm out of tune and I have to
like, pay attention, like, okay,this things, like okay, this
(43:28):
guy's hot this week.
Speaker 2 (43:29):
Okay, get this this.
Why is it dying on?
Oh, all right, he's been.
What do you call it?
Doing some anti-semitic stuff.
Speaker 3 (43:32):
Well, let me ask you this, is there anything you
won't carry?
You know what I mean, because Imean I sell tile for a living
right.
So I have vendors coming in totry to sell me things all the
time and I'm like, sorry, Idon't want that there's certain
things that I won't carrythere's one thing I won't care,
I won't do it is.
Speaker 4 (43:48):
We'll talk about it later.
Okay, but unless people ask forit, I'll order it.
Blah, blah.
They're like dismiss, like Icannot sorry that guy's voice.
The music's great, but like Isell the crap out of it.
So of course I'm gonna carry itright like, just because I hate
it doesn't mean it's not good.
It's good for what it is.
Speaker 2 (44:12):
If I were to shut up, it'd be awesome.
It was an instrumental.
Yeah, exactly.
Speaker 4 (44:23):
But that's funny, because the way I started
appreciating the Smithsmusic-wise was through Mod,
modest mouse, when the guitaristdid an album with them, yeah.
And then you start listeningLike, damn, that is good.
Yeah, oh nice, shut up, guys,shut up Ruining the song.
Speaker 2 (44:38):
Yeah, but.
Speaker 4 (44:40):
I mean.
So there's.
There's certain things that youwon't, just because you're that
hard at it, but there's certainthings that you do just because
it's still a business.
Speaker 2 (44:50):
It's still a business man.
It's not your hobby man, it'snot my favorite, but I'll do it
for you.
Speaker 4 (44:56):
I'll do that for you.
Speaker 1 (44:57):
Just one time.
That's pretty cool because youcould go up to Dell and order
some vinyl.
You can't do that at acorporation or at the law or
something you know.
Speaker 4 (45:09):
I mean that's when the kids started asking for that
group, the Garden.
Oh yeah, they heard of theGarden, see yeah.
They had no clue how, and thenI listened to it.
Badass, but it's like that's inthe link, but you don't hear
about it anywhere.
Speaker 2 (45:25):
Yeah, that's in the link, but you don't hear about
it anywhere.
Yeah, nobody, you don't talkabout it's not on mtv, it's not
on spotify top five or anythingwithin this portion of this
youth culture, that's the shit.
Speaker 3 (45:34):
Guess what bobby's gonna listen to tonight all?
Right drive home you know what,though it's so funny?
He burns music out like he'll.
He likes a song.
He'll listen to it all day longfor like two weeks, and I'm
like jesus I'm the same are youyeah?
Speaker 4 (45:49):
I am oh my god it's more than three, three times in
a row.
It's shorter than two minutes.
Speaker 1 (45:56):
Well, it's funny, because me it's like not just
one song, it's a couple songsI'm like really liking at the
moment, right now, so I havethose on repeat and then I burn
myself up and I find likesomething else and I put that
it's pretty funny yeah wow,we'll put it on repeat when we
go home, definitely check it out.
Speaker 4 (46:14):
But yeah, no, I'm always still building, like
that's something you're alwaysdoing.
You're still learning gottaevolve right evolving learning?
Speaker 2 (46:21):
right yeah, because your shop has evolved since the
first time I've been in there.
Speaker 4 (46:26):
You have, you have some art now I picked up some
art that you've always gotsomething cool, little things
that I didn't haven't seenbefore, and I'm like, hey,
that's pretty cool, I need toadd that to my collection you
know, some of my favorite timesgrowing up was hanging out in
the mall, and in the mall backin the day you had different
shops, sure, and that was one ofthe fun things was going
looking at all this differentstuff and like you had the
(46:47):
bookstore, you had naturalwonders, you had this, you had
that.
So you get all these differentplaces where you go, touch and
just, it wasn't just a recordstore, yeah, just this.
It was like you get yeah, youget all of it in and with it,
and that's kind of how the storyis just like I can't, yeah it's
, I can't it's a little bit ofthis, a little bit of that like
remember this.
Speaker 1 (47:06):
Oh yeah, go when you leave here, go look up that you
should have like a portionthat's the disney store in your
shop.
I haven't seen that.
Speaker 2 (47:13):
I got rid of most of that yeah, the taylor smooth
section, right for the preteengirls, you know the disney store
at the mall.
Speaker 4 (47:21):
That's right that's where that is.
Yeah, you know, they got freerent.
They did.
They got free rent because thatwas a pool store.
That is they put it in there topull people into the mall.
That is wild that.
And warner brothers, yeah, that, that's what I was told I'm
courting so we're getting upagainst time here, so we always
(47:44):
ask our entrepreneurs.
Speaker 2 (47:45):
A couple standard questions, because our audience
is listening and it's for peoplecoming up.
Maybe somebody's thinking about.
You know a youngster thinkingabout want to be the next dale,
you know so what?
Is the best business adviceyou've got gotten over the years
in terms of research know whatyou're, know what you're trying
to do and know it well.
Speaker 4 (48:04):
Know your industry, right.
If it's you're trying to do,and know it well.
Know your industry, right?
Yeah, know that.
If it's trying to sell mugs,know what your mug's made out of
and why people don't like itand why they like it.
Speaker 2 (48:14):
Yeah.
Speaker 4 (48:14):
Just because you like it doesn't mean it's the best.
Speaker 1 (48:17):
Right, especially with today, I mean you can just
Google anything or YouTube andjust get all this information,
just to learn some stuff andjust go at it, you know yeah
just get all this informationjust to learn some stuff and
just go at it.
Speaker 4 (48:29):
You know, yeah, and and know that you're going to
and I don't want to call itfailing, but you're, you're
gonna you're not going tosucceed oh, without all the time
, and that's okay, and that'sthat's where you learn, it's
part of it and especially withthe truck, I learned when, when
that, completely, when thatwasn't anymore.
I learned I know not to do this.
I know how to order this and Iknow not to do this.
I know how to order this and Iknow not to do this.
There was a lot of things Itook out of that when I built
(48:50):
the shop.
I'm not touching that.
Speaker 3 (48:52):
Right, you know that I already did wrong.
Speaker 4 (48:53):
I wasted money over here.
Why did I do that?
Speaker 2 (48:56):
Right.
Speaker 4 (48:57):
Or just the way I handled business.
I mean just not so worriedabout having to have it right
then and there Next week willcome, same people will be here,
it'll be okay, and I mean, yeah,just if you really want it.
Yeah, people will support you.
And that's the thing if you havepeople supporting you, your
(49:18):
friends, I mean, that'sbasically how I mean 20 years at
a record store.
I got lucky because peoplealready knew me for that.
So, if I could say anything,build a, build a face.
There's a know your product andbuild your face with, like
Carlos, going into what he wasdoing.
He was at the shop.
People knew him from my shop alittle bit more than they
(49:39):
already knew him already.
Then people already know himfrom his shop, but he's been out
of it for a while Now.
He's been out of it for a whilenow.
He's doing pop-ups.
Yeah, like staying, stayingwith the people.
Hey, remember me, I'm still outhere.
Yeah, hey, you're that guy.
So it's, it's yeah, buildingyour brand to building your
brand, but just kind of not overbuilding it.
I guess you would say okay,yeah, like putting yourself out
(50:02):
there too much, you kind of killyourself yeah, you know you can
people, if you're doing thesame pop-up every week you
become, then you become thewhite socks at the swap meet.
Speaker 3 (50:12):
That's what I was saying, yeah what are you?
Speaker 2 (50:14):
gonna buy from that they're everywhere, carlos you
got any advice for our listenersout there.
Speaker 1 (50:19):
You've been through, yeah, just go for it it's okay
to fell or even back out whenit's not going so well and give
it a go.
You know, sometime again,sometime later.
Uh, consistent, uh, consistencyas well, like just being
consistent.
I mean, yeah, you can do abusiness, but if you're not
consistent, it's not going to goanywhere.
You need to keep doing it anduh, yeah, that's pretty much it
(50:42):
mentors having mentors help.
Speaker 4 (50:44):
Yeah right, I've helped you, but I've had mine.
Like oh, definitely yeah jim'shelping out a lot.
Uh, rick old sports feverdefinitely he's still around.
He's just that kind of likeevery once in a while he'll
throw it at you.
Speaker 1 (50:58):
That's a really good one definitely I got that
inspiration in that drug thanksto doll.
I mean, he said like, forexample, with this, you know,
and he's all dude like no,you're with this you know, and
he's like oh, dude, like no,your mentor's already been
through it.
Speaker 4 (51:08):
Yeah, they already know what's going to happen.
They see you worried, like yougot this.
You're all right because yougot this, this and this.
How?
Speaker 2 (51:15):
do you know it's like did that.
Speaker 4 (51:16):
Right, it's already there and there's people that
want to help.
Speaker 2 (51:21):
Yeah, ask for it.
Swallow your pride a little bit.
Speaker 4 (51:23):
And it's not that you're swallowing your pride,
it's you're learning fromsomebody.
Take that knowledge thatthey're trying to give you,
right, you know.
Speaker 2 (51:33):
It's an easy thing to do, man.
It's just ask for help when youneed it.
Oh yeah, you know that's somepretty good advice from guys
that have been through it.
Speaker 1 (51:40):
Another last question what's the worst advice you've
gotten in business over theyears and I'm sure you've gotten
bad advice, because I havedefinitely gotten some bad
advice- yeah, go ahead I waslike I feel like I feel like I
haven't been in the game longenough to actually know that,
like, some of these games arereally bad advice, because it's
been about what four years, fouror five years since I've been
(52:03):
trying to just keep this going.
So, yeah, I mean, uh, but Ihaven't haven't gotten anything
bad.
Honestly with you, it's alwaysbeen good.
All the support that I got frommy friends and family it's
always been good.
Nobody's ever told me somethingso bad.
I guess just me um, I don'tknow, probably just me being at
(52:24):
the shop just keeping it superstocked at all times, because it
was hard with me, especiallybeing up there then like doing
the shop just keeping it superstocked at all times, cause it
was, it was hard with me,especially being up there.
They were like doing the shopand buying too much inventory,
yeah, and.
Hey, but I don't know.
I'll say not so far no badadvice yet but let us know when
you get some Definitely.
Speaker 4 (52:41):
The one I've learned with my business and maybe,
maybe it'll get better in timeis not to do pre-orders.
No pre-orders With companies,with people.
If you're asking me for it, yes, I'll do pre-orders, but if a
company airs our new line I'vedone it so many times people
don't care until it's out.
You sit on it and that's noteven what they want.
Speaker 1 (53:00):
So it's a guessing game.
Speaker 4 (53:03):
Right.
It goes back to like ifsomebody's telling you to buy
something, make sure it's whatyour people want.
Speaker 1 (53:10):
Right, and that's like step back, don't let them.
This is good to hear, yeahbecause, uh, I just did a
pre-order, for it's funnybecause, yeah, it was a south
shore distribution.
They're coming out with this uh, texas chainsawacre boards like
limited edition, so I was like,oh, that probably will sell.
So I did a pre-order.
It doesn't come out untilAugust, though, so it's like
(53:31):
have some time time to cancel.
Yeah, yeah time to cancel.
Speaker 4 (53:36):
I mean I got a pre-order, the Pokemon boards
that came out oh, dude, yeah,those sold like crazy.
That was a year out of thepre-order.
Yes, I will do that.
Speaker 3 (53:45):
Pokemon's got a soft spot.
Speaker 4 (53:47):
Pre-order, but make that judgment.
Okay, yeah, freaking Pokemon,come on, even if the kid
skating's not going to buy it,the kid that loves Pokemon's
going to buy it.
Speaker 1 (53:57):
Dude Pokemon oversells.
It's a sell-sell.
Speaker 4 (54:00):
Trying to guess between this geeky shirt and
this geeky shirt.
Give me five of those, three ofthose.
Why don't I want stripes?
Wait, just the kid goes, getthe dinky stripes.
You know, I want that one.
All right, I'll get that one.
There's usually a reason thecompany's trying to make you
pre-order it in the first placewell, I mean, I get that because
they want to know where whatthey're trying to put out yeah,
(54:23):
like all right, we're going toneed this.
This is this, but this, butlike yeah a lot of it.
I mean most of that's like two,three years ahead of itself.
Yeah, you never know Like youcould change in a year.
Yeah, Right.
Speaker 3 (54:35):
Things change all the time.
Yeah, all the time.
Speaker 2 (54:39):
Well, that's really good stuff on this podcast.
Where can our audience kind ofcheck you guys out?
Speaker 3 (54:51):
I know.
Speaker 2 (54:51):
Carlos, you have, you gotta change it.
We're just wrapping up, so wegotta get there we gotta get
there, okay.
So where, where can ouraudience check you guys out?
I know, carlos, you have apop-up coming up.
Speaker 1 (55:06):
Yes, skateboarding pop-ups just setting up at
different skate parks throughoutthe valley and whenever people
invite me to do pop-ups.
But 760 skate pop-up oninstagram spell it out, oh yeah,
the number, seven, the numberseven, then s-i-x-t-y 760, then
underscore skate, thenunderscore pop-up yeah, so
(55:26):
everybody go check that out ifyou're skating this is the guy
you want to contact and thenDale what you got to promote.
Speaker 2 (55:32):
Where can we find you ?
We're going to audience.
Speaker 4 (55:34):
Check you out at the record store.
Dale's Records skate shop onthe Instagram.
Me and the wife we've got a newlittle thrift store.
We opened up Thrift StoreJunkie.
Speaker 2 (55:46):
Where's that at?
Speaker 4 (55:46):
That's actually right next to my wife's shop Peach
Whiskers.
It's a vintage store, okay, soyou're in my shop.
Yes, if you keep going straightpast where the lock shop is and
there's the little bar, she'sright after Nemo's and in
between Mike's Smoke Shop, thevintage shop that's Jen.
Speaker 2 (56:09):
I went 111 people you can't miss it so you learn
something new every day, andthen for the thrift store
donations, always takingdonations.
Speaker 4 (56:18):
Right now we're in the process of making a
non-profit you know, get back tothe years we want to start
trying to do like bring it back.
Palm Desert used to do bands inthe park, playing in the park.
We want to start trying to dolike bring it back.
Palm Desert used to do bands inthe park that's right playing
in the park.
We want to try and bring thatback.
So trying to get moreactivities for the kids, that's
super cool good, we need nothingto do on here.
Speaker 3 (56:37):
We need skateboard and music and music in the park.
Speaker 2 (56:41):
Well, I appreciate you guys coming in.
Speaker 3 (56:44):
thank you so much.
Speaker 2 (56:45):
Thank you, you guys gave us a lot of good
information.
You guys are legends in theCoachella Valley.
Speaker 4 (56:49):
We appreciate you coming on.
Thank you for having us noseriously.
Speaker 3 (56:51):
Thank you guys, it was awesome.
Speaker 2 (56:54):
So if you found value in this conversation, go ahead
and check us out, like andsubscribe We'll see you next
time.
Speaker 3 (57:01):
Bye-bye.
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