Ep#19-From Concierge to Desert Rodeo: Building a New Desert Tradition

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Desert Rodeo info & tickets @ www.desertrodeo.com

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Dave and Carrie Isen share their journey from managing high-end vacation properties through Locale Concierge to launching Desert Rodeo, a Professional Rodeo Cowboys Association sanctioned event taking place during Stagecoach weekend in Thermal, CA. Their entrepreneurial spirit and deep connections to the desert community drive their mission to fill a gap in festival season entertainment.

• Dave returned to the Coachella Valley after college to raise his family in his hometown
• Carrie built Locale Concierge from the ground up, managing nine luxury vacation properties
• The couple identified a need for daytime entertainment during Stagecoach weekend
• Desert Rodeo will feature eight professional rodeo events with PRCA-sanctioned competitors
• The three-day event (April 25-27) will run from 1:00-3:30 PM at Desert International Horse Park
• Major sponsors include Bud Light, Tito's Vodka, Boot Barn, Wrangler, and Stetson
• Multiple ticket tiers available from midway passes to premium rodeo boxes with VIP amenities
• A portion of proceeds will benefit LA County Fire Department and childhood cancer initiatives
• The event expects 8,000 attendees daily and will be broadcast on the Cowboy Channel

Visit desertrodeo.com for tickets and event information. Military and first responder discounts available.

Episode Transcript

Speaker 1 (00:00):
What is going on everyone?
I'm Robert Mraz and I'm Fina.

Speaker 2 (00:04):
Mraz.

Speaker 1 (00:04):
And this is CV Hustle , the podcast dedicated to local
entrepreneurship here inCoachella Valley, and today
we've got a really special guestcoming up, guys.
Not only are they an owner andoperator of a business, but they
also are starting a pretty coolevent that we're going to talk
about here shortly.
So today's guest is Dave andCarrie Eisen from Locale
Concierge and Desert Rodeo.

(00:26):
Thanks for coming in, guys.

Speaker 3 (00:28):
Thank you for having us.

Speaker 2 (00:30):
Absolutely.
This is going to be fun.
Heck, yeah.
So you know, I was tellingBobby like I know your mom, I
love your mom.
She's a wild one.

Speaker 4 (00:42):
Yep.

Speaker 2 (00:43):
And your dad's like super calm, that's like me and
him, so it works great.
Opposites attract.

Speaker 4 (00:49):
Very much.

Speaker 2 (00:50):
But anyway, I know how you've been in the desert,
for how long now.

Speaker 4 (00:55):
Oh gosh, I think 38 years Really.
Because, I'm 41 now, yeah, sobeen here for a long time,
you're a native.
I'm a native, I'm old school.
Yeah, for sure.

Speaker 2 (01:05):
What high school did you go to I?

Speaker 4 (01:07):
went to Palm Desert.

Speaker 2 (01:08):
Okay, aztec, yeah All right, so hardcore, huh, yep,
yep, yep, all right, I'm a.

Speaker 1 (01:12):
Raja, that's okay.

Speaker 2 (01:19):
And I'm an Arab and we like Cl or yes, fun, that's
right.
And then you are.
From where did you?
Did you?

Speaker 3 (01:25):
grow up here locally.
I was born in san diego anddave and I met like after
college, like um in our 20s andum we moved here when I was like
30, um, so I've lived here for10 years.

Speaker 4 (01:39):
So you guys met after college and you were in san
diego too yeah, yeah, aftercollege you went to san diego
and and then you decided to comeback home yeah, figuring out
life, and then worked at acompany down here and they asked
yeah, it was kind of one ofthose things like it's time to
time to come back corporateheadquarters, you know what,
like so many people, come backfrom the desert.

Speaker 2 (01:58):
Bobby was in santa barbara and everybody ends up
coming back because it'saffordable, it's beautiful, all
those good things.

Speaker 1 (02:06):
Good place to raise your kids.
You don't really necessarilywant to raise your kids in an
urban area sometimes, so goodplace.
That's why we all come back.

Speaker 4 (02:15):
Yeah, it's comfortable.
It's traffic is like wecomplain about traffic.
But when you're in LA or SanDiego, that's traffic right.
It's like a five-hour drivehome versus a 15-minute.
We're upset about it.
It's a great place to raise afamily, absolutely.

Speaker 2 (02:33):
So do you like the summers here in the desert?
I am like, oh, why do we livehere?

Speaker 3 (02:39):
No, I don't love them .
I will say that you know we'relike hitting a stride.
Our kids like are six years oldand eight years old, so we've
been recently able to like starttraveling and take them places
and so, obviously, home basehere and then, you know, drive
two hours away to go to Big Bearor San Diego or catch a cruise

(03:02):
in Long Beach Right.

Speaker 1 (03:05):
You always say that about the great thing about
living here is you're an hourfrom everything.
An hour and a half from thebeach, an hour from the
mountains.
You got it all here inCalifornia.

Speaker 2 (03:14):
How fast are you driving?

Speaker 1 (03:17):
I got a Tesla so I drive pretty.
It's optimistic one hour.

Speaker 2 (03:21):
To the mountains, it's an hour To.

Speaker 3 (03:22):
The snow, it's an hour, but okay, the beach, it's
an hour To the snow, it's anhour, but okay, the beach, okay,
all right, fine, a little bitof traffic, but you get the
picture.

Speaker 1 (03:29):
You don't get that in any other place in the country
that I'm aware of.

Speaker 4 (03:32):
You're just so close to everything.
You can play golf, snow ski andthen you can go surf in like
one day.
That's pretty incredible,that's true.
That's awesome, that's true.

Speaker 2 (03:41):
That's absolutely true.
Okay, so I had called youbecause I turned the big five oh
, I know I don't look good, no,I'm just kidding but I called
you because you have thesegorgeous estates right, we were
blessed to have two kids Duringthat journey.

Speaker 3 (04:14):
I started staying at home and, you know, being
available to take care of thekids while Dave was working full
time.
And then, when our secondstarted getting a little bit
older and we could get her intopreschool, you know, dave felt
like my mind was needed likesome stimulation.
And he had an acquaintance thatasked if he knew anybody who
could take care of properties.
And we just did things like outof hobbies just like everybody,

(04:37):
you know, love doing things forour own home and and we had
rented out like our littlecasita before um, and that went
really well and I enjoyed it.
And so he was like, yeah, I doknow somebody.
And uh, and so that started the, the conversation and um, that

(04:58):
started in like late 2022, sonow it is 2025.
And you know, we've beengrowing for about like two and a
half years and in that time,like now, we manage about nine
properties.
Oh my gosh, yeah.

Speaker 2 (05:14):
So how was the first one?
And was it like, yeah, becauseit was just like big property,
right.
So like did you?
You had to kind of learn tomanage a big property, right?
What does all that entail?

Speaker 3 (05:26):
Yeah.
So I mean I would just say likeour first.
You know, our first propertiesthat I managed were like our
personal properties, so like ourpersonal home that we lived in
and like working with differentpeople to like fix it and keep
up our own house.
And then we moved and weremodeled the existing house
that we moved into, got morepractice on what that looks like

(05:48):
, and then we bought a secondproperty in Big Bear for
ourselves, a cabin, and Istarted renting that out.
So then this client and thisopportunity came after that, and
so when Dave said, yeah, I knowsomeone who could do it, he
wasn't lying.
I had definitely been doing it,Sure and so.

(06:13):
But one of the first propertiesI took on was a five acre
property.

Speaker 2 (06:17):
Oh, my God.

Speaker 4 (06:19):
Yeah, it's got a lake that's the size of a golf
course lake oh wow.
It's you know thing is amonster.
It's right next to thefestivals, oh my gosh.
And awesome location Holds,like you know, obviously
high-end clientele and justreally people around the world
that want to have a good timeand get away and relax and just
kind of steamroll from there.

(06:39):
So it's good.

Speaker 3 (06:40):
Yeah, so there was definitely a learning curve on
this, like first really largeproperty, like even things that
I had just never run into, andthen you just kind of open your
heart and your mind to it andyou figure it out.
But it was intense.
I mean like running first oneproperty and then taking on even
more of them.

(07:00):
That like run on wells I hadnever done anything with wells,
oh my gosh and like learningabout that like when on wells I
had never done anything withwells.
Oh my gosh, and like learningabout that, like when they don't
work.

Speaker 1 (07:10):
Yeah, wow, that's one thing that the common theme
that we talk to a lot ofentrepreneurs is like.
You know, when you're firststarting, you always say yes to
everything immediately, right,because you want the business,
and then we just figure it outas we go.
Right, and that sounds likesomething that you guys kind of
did too.
It was like, well, we betterfigure out how to fix this as
well, right.

Speaker 4 (07:27):
Yeah, the first year is problem solving.
To your point.
You don't say no, you can't sayno, you can't say no.
Right, you figure it out.
And the better you are atproblem solving and and building
relationships, you're justgoing to do better.

Speaker 1 (07:46):
And now I think I have like four or five
properties that run on wells andso I'm like, in the course of
two years, I'm like I know a lotabout wells.

Speaker 2 (07:49):
You're like an expert .
Now, when you just said aboutlike the five acre with the lake
, I'm like how do you clean alake?
Do you clean a lake Like?
These are questions I thinkabout.

Speaker 3 (08:07):
I actually went through that journey too, so I
had to research, like whatorganic products keep lakes
balanced, like what type oftrimming and maintenance is
needed.
Then I found out that, like,you have to have a special
license to like apply theseproducts that you can buy online
oh, my gosh, and then to learnthat, like you can't really do
it yourself, then so it's notlike a pool guide.

Speaker 1 (08:19):
No, you can't just call the pool guide.

Speaker 2 (08:21):
This is like a living organism thing, because it has
like fish and plants.

Speaker 4 (08:24):
Oh, it has fish and like there's native species,
birds that come in oh wow, andthat property that we're
speaking about now is like it'sbeautiful, right.
So it's like if you harm that,it's the cornerstone of that
property and house.
Oh yeah, that's a bad thatcould go bad.
It did turn blue one time.
We're like, oh my gosh.

Speaker 3 (08:42):
So it's like reverse that, that was good and we
figured it out and then you makethe decision to hire a local
professional and you know, andthey do a great job.

Speaker 4 (08:53):
Nice yeah.

Speaker 2 (08:55):
So then you got that property and it was pretty big.
So how did it turn from youstarting to manage this to
actually getting clients?
And then were you the one doingthe pricing or like what?

Speaker 3 (09:09):
Yeah, so that was like such a journey, like
learning softwares that are outthere and researching which ones
are the best, and I think thatyou know how do you get more
clients is like just do a goodjob for your first client and

(09:30):
then our first client referredus another client and then you
learn about online marketing,like just all the things that
you don't know.
And then I remember I got likemy third client that called and
I was like do you mind me askinghow you found my phone number?
And she was like I googled it.

(09:51):
I googled concierge, propertyconcierge, and you popped up and
I was like yes, my Google adworked.

Speaker 4 (10:00):
I remember going yeah , like the top 25 ad words and
how much the spin.
We were all freaking out.
But yeah it worked out.

Speaker 1 (10:06):
Were you guys doing that yourself?
You didn't outsource that.
Yes, you were doing thatyourself.
Oh man, we did everythinghomegrown from the bottom.

Speaker 4 (10:12):
Wow, I don't know if I would recommend doing that
again.

Speaker 1 (10:14):
Yeah, SEO is tough man.
It's one of time and headache.
Yeah, I don't even want to godown that route.
We pay professionals for that.
It's like no way.
No way, I don't even want tobegin to learn.

Speaker 2 (10:32):
Well, I think, like with us.
I mean I was doing all mysocial media at first and then I
was just like it becomes achore at that point.

Speaker 4 (10:39):
You know what I mean.
It's a full-time job.
It totally can be for sure.

Speaker 2 (10:42):
Yeah.

Speaker 3 (10:43):
It's a lot of work.

Speaker 2 (10:44):
Yeah, exactly.
So you have any questions,because I'm going to ask a
different question.

Speaker 1 (10:48):
So SEO is working.
How did you kind of build therest of the empire out, like, is
it just word of mouth, is itreferrals, like what would you
say?
Kind of built out the rest ofwhat we have today.

Speaker 3 (11:02):
I think, like you know, we're in the vacation
rental business, so there aresome platforms that you know you
use the right tools and you canbe out there in the world and
as long as you are, you knowlike getting by to cover
expenses and all those things,and and then you just kind of
have to like build the business.

Speaker 2 (11:23):
You want to add some.
I would imagine you want tokind of keep it exclusive also,
right, because then that's kindof part of the draw.
Yeah, I would think you know,because I was like right now I
was thinking, oh, why don't youjust have like a big party for
some of those people, so thenthey know and then they can tell
some of their friends, and soyeah, I don't know.

Speaker 3 (11:41):
That has definitely been a balance, um of balance of
knowing what your currentclientele is and what those
repeat guests are and keepingthem happy and then evolving
properties to attract morepeople.
It's a balancing game for sure.

Speaker 2 (12:00):
So are you the one fixing everything that's
breaking on the I'm liftingthings.

Speaker 1 (12:06):
That's what I'm good at too.
She always makes me lift things, moving stuff.
I'm good at moving stuff.
That's my.
This is mine.

Speaker 4 (12:12):
No, I'm the gopher in between everything that I do,
which is not everything with her, but she'll have VIP clients,
large stays, you know, vipclients, large stays and then
with my background in businessand like contractual and
negotiation, I'll help her outwith that side.
You know, but usually I'm moreof lifting.

Speaker 2 (12:33):
What's a large stay?

Speaker 4 (12:35):
Oh, there's some big ones, there's some really cool
ones too.
Yeah, we have like.

Speaker 2 (12:40):
So just bigger parties yeah.

Speaker 1 (12:42):
Oh, okay.

Speaker 3 (12:43):
Party.
It can be an artist that'sstaying for a festival Headliner
.

Speaker 4 (12:48):
Yeah, and then parties, corporate events.

Speaker 2 (12:54):
Do you have to get permits and stuff like that when
you have these big parties?
Because that was my issuewanting to have a party in
Bermuda Dunes, oh my God.

Speaker 4 (13:02):
It's a nightmare.

Speaker 2 (13:03):
Yeah, you know your mom's like the mayor and stuff,
oh no.

Speaker 4 (13:06):
Don't let Cheryl Eisen listen to this right now.

Speaker 2 (13:09):
I love Cheryl, I get to tease her.
Come on, oh hell yeah, we toldmom.

Speaker 3 (13:13):
we said mom, you got to stop calling, because our
business is about putting onthese parties.

Speaker 4 (13:20):
Yeah, like they're going to blacklist us I was
working with Supervisor Perezand he's like Eisen, eisen,
eisen, oh no.

Speaker 1 (13:28):
I know your mom was like oh no, yeah, yeah, no,
she's one of them Permits.

Speaker 4 (13:33):
You definitely have to have permits based on size.
I think you know that's one ofthe biggest things out there is
like they need to.
I think everybody needs tostreamline it and make it a
little bit easier Because, youknow, going back to it too, the
Valley is blowing up.
We all grew up here.
The local is the whole pointright.
You have 85,000 to 100,000people coming in for festival

(13:56):
season right Per day, and that'snot all the other people that
are coming to town.
There's only 19,000 hotel roomsin the Valley.

Speaker 2 (14:04):
Obviously that cannot handle.

Speaker 1 (14:05):
That's not sustainable, right, it's not
sustainable.

Speaker 4 (14:07):
So people like local concierge and carry are the
cornerstone of all of the peoplecoming in and staying in the
valley.
So, that being said, we need toreally make sure that we can
streamline, grow and keep up,because right now we can't keep
up and it's almost costprohibitive too.
You're like a 3800 permit.

(14:28):
That's really, really, reallycostly.
That has to get figured into thewhole thing, yeah there's a
return on investment, right, soyou have to make sure that it
justifies.
And then you know we want tomake sure that we are building
up the valley and coachella andto do that, making things easy,
streamlined, and there's not alot of bad players.
The ones that are bad are beingtaken care of.

(14:50):
And you can ask, you know wherewas that city of Indio, city of
La Quinta, and you know theyhave a good program down.
They really do.

Speaker 2 (14:58):
Well, so we have an Airbnb and it was going really
good and then I lost my superhost status and so like we just
kind of lost a whole bunch ofjust bookings because it's one
lady running.

Speaker 4 (15:13):
Isn't that crazy how it has, like one person, one
person, screwed it up foreverybody.

Speaker 2 (15:16):
I could kill her, but anyway.

Speaker 4 (15:17):
Carrie could help you with that.
We can figure out the listingand reorganize.
Carrie's a pro at that.

Speaker 2 (15:24):
Nice.
So my question is stupidquestion.
But do you have to shut downthe music at 10 pm because you?

Speaker 3 (15:31):
don't know, indio, indio, you do oh no, so so
actually in a lot of areas, butum, some you don't, but you
don't.

Speaker 4 (15:38):
Yeah, it's so like indio is really cool too, like,
for example, like the as longas's.
It's kind of the reasonabletest.
It's like outside you have tobe, let's say, 50 feet away.
Can you hear it audibly?
So you know it's a lot of thereasonableness to it.
So I think you know everybody'shere to have a good time, I
think if you abuse it a littlebit, but yeah, you can't really

(16:00):
let technically music leave.
But it's one of those things.
You just gotta be careful andyou know absolutely.
Yeah, so it goes back to whathappened?

Speaker 3 (16:10):
What With the guest Was that they were playing music
.

Speaker 2 (16:14):
No, I had to cancel her because it was Thanksgiving
weekend and it was, I don't knowwhat happened, something,
anyway, I thought this otherlady had booked, anyway, and we
had even given her money backand did all these things to make
up for it.

Speaker 1 (16:30):
One bad reveal.

Speaker 2 (16:31):
So yeah, but it was not fun.
Yeah yeah, I'd review it, soyeah, but it was not fun.

Speaker 3 (16:34):
Yeah, I would say, you know, in this business,
every guest which is all thetime, like every week, it's
almost like starting a brand newbusiness every single week,
Like I treat every singlecheck-in, every single guest
like it's a big deal.
Yeah, and Dave, you know, isalways like how much money are

(16:56):
you making on this?

Speaker 4 (16:58):
Well, I see her going out of the house and she's got
like a bouquet of flowers.
I'm like, how much was thisbooking?
And she's like $1,200.
I was like what?
Like the gas flowers.
But you know what, though, likethat's why Carrie is really
successful is because and shehas a lot- of repeat business,
because this is their vacation.

Speaker 3 (17:14):
It's fatigue, true.

Speaker 4 (17:15):
You will meet Carrie and she'll tell you everything
about it.
And if you know anything aboutCarrie or our company, like you
know, she'll answer it 2.30 inthe morning, within 10 seconds,
and she'll be fine.
Wow, and that's why we're doingreally well.
That's why it's because of herdedication it's pretty cool.

Speaker 2 (17:31):
I've had guests, though, that are so nitpicky and
I'm just like seriously want totake a white glove and oh,
there's dust on the windowsills.
Yeah, we live in the desert andit gets windy down here and
gross, so I mean, how do youdeal?

Speaker 3 (17:50):
with those type of clients that just don't want to
hear no, you know, I've beenreally lucky.
I think that like a couplethings anytime that you know
it's windy we just drove in fromhaving brunch in San Diego and
it is windy on the freeway sowhen I know it's going to happen
I know a guest is going toarrive and we did everything

(18:11):
that we could before, or a windis coming the very next day, I
just say, hey, you know there'sgoing to be a light dusting of
sand.
I just try to set theexpectation and I always I just
try to be honest about stuffahead of time.
But you guys are dealing withreally high-end places correct?

Speaker 1 (18:31):
Yeah, like your concierge for high-end, high-end
places, correct.
Like your concierge forhigh-end, high-end clientele,
right?
And you say you guys are havingyou're still growing in this
environment, correct?
Yeah and that's a I mean,that's a testament to your
service, you know.
But I think airbnbs as a whole,on the nationwide at least,
it's kind of starting to go downa little bit.

(18:53):
That's kind of the numbers anddata we're seeing.
So it seems like the high endis the is the place to be for
business, right it's achallenging market, for sure it
is regulation and then economy,right, but again, this valley
has such a draw of people, youknow, so it's really cool.

Speaker 4 (19:11):
Um, we kind of the valley needs it, or else you
can't accommodate the volume ofpeople that want to come and
enjoy Indio and Palm Desert andThermal and Palm Springs.
You just can't do that.

Speaker 2 (19:23):
Well, I love the month of April because it always
books right.
You have the two first weekendsof Coachella and then you have
Stagecoach.
So we always book because we'reless than two miles away from
the venue and we have afive-bedroom with the pool,
three-and-a-half baths, so wecan fit like 12 people or
something.
So pretty much that whole monthalmost pays for the whole year

(19:44):
of our mortgage.
So it's like yes, you know whatI mean.

Speaker 1 (19:52):
It's kind of nice kind of nice.
Speaking of festivals andevents, I know you guys already
have your main hustle, but Ihear that there's a rodeo
starting here in the CoachellaValley.

Speaker 3 (20:04):
I want you guys to kind of touch on that and let
people know what's going on andwhat's coming down the pipe,
yeah, so I mean, the desert justhas stuff going on all the time
and you know, throughout seasonand there's not that many gaps
all the time and throughoutseason and there's not that many
gaps.
But Dave and I and some of ourbusiness partners and friends

(20:25):
identified what we felt like wasa gap.
We love country music, Ourfriends love country music.
We went to Stagecoach, but wewent to Stagecoach at 6 pm.

Speaker 4 (20:34):
At night.
Right To see the head right?
Yes, yeah, the lineup's not asyou know.
It is what it is right.

Speaker 3 (20:40):
It gets really good at night, and so yeah, so, um,
and, and we were like, whatshould we do during the day?
You know, coachella has all ofthese parties.
It's well known for havingdaytime parties, absolutely, and
the properties that carriesthey've done.

Speaker 4 (20:56):
We've done these parties right.
So it's like how can we helpsatisfy that that hole, or?
And so what we've done is we'vedone the desert rodeo during
stagecoach weekend, which isreally really cool.
So, yeah, it's a sanctionedPRCA rodeo eight events, the
whole thing.
Brca rodeo eight events, thewhole thing.
You know.

Speaker 2 (21:15):
What does that mean?
Because I'm not a cowgirl, eventhough I want to be.

Speaker 4 (21:19):
Anybody can be a cowgirl Yeehaw.

Speaker 2 (21:22):
So then tell me more about it, like what is all
entailed?
Obviously, you know, I knowthere's some bulls, and like how
do you?
So do you get the rodeo guysfrom?
Like how do you find these guys, I guess?
How does that all work out?

Speaker 4 (21:38):
Yeah, so we're using Reno Rosser in the Flying U
Rodeo, which is, like he'sfamous in the world of rodeo and
his dad, cotton Rosser, was init for a really long time and
they have like statues of him sohe does everything.
So we work with uh,professional rodeo, rodeo cowboy

(22:00):
association, prca, and then sothat means we're sanctioned.
So all of the contestants, thecowboys and the cowgirls that
come in and compete in theevents like barrel racing, bull,
uh, all that kind of stuff,breakaway, bull wrestling, all
those points will go to the NFR,which is National Finals Rodeo,

(22:22):
which is like the Super Bowlfor rodeo.
Professional.

Speaker 1 (22:26):
These are the top of the top.

Speaker 4 (22:28):
These are the best of the best they are, and the cool
part is because they haveanother rodeo in Southern
California.
At nighttime they're coming inand they're going to be at the
Desert Rodeo on the 25th ofApril, 26th of April and 27th of
April, and then they're goingto be driving because the rodeo
starts at 1 o'clock to 3.30.

(22:48):
They're going to immediately godown and do a rodeo at night.
So we're drawing in the best ofthe best in Southern California
.
It's really, really cool.
Wow, we have people coming inalready confirmed that from
Oklahoma.

Speaker 3 (23:01):
Wow and.

Speaker 4 (23:01):
Colorado and Texas.

Speaker 1 (23:02):
Sweet.

Speaker 4 (23:03):
These guys and girls are amazing I can't believe just
amazing.
How talented they are andstrong they are and really
hardworking, really cool.

Speaker 1 (23:14):
I mean those guys are athletes.
I mean even though, like Idon't, I'm a california kid.
I don't get it.
Sometimes, like you know, Iwouldn't want to jump on the
back of a bull, but but I mean Isee the guys on there and
they're like they're athleticand they're they're getting
thrown around by this two-tonanimal.
I mean it's pretty, it's prettypretty great spectacle and it's
yeah, the danger is what drawspeople right because it's almost

(23:37):
, it's almost looking at a carcrash.
You know you're almost likewaiting for the guy to fly off
and very entertaining.

Speaker 3 (23:42):
But they do it, yeah, but they do it because they
they love it.
They love entertaining thecrowd, yeah, um, but they also
do it because they're athletesand this is a competition, um,
and their earning points arethat they want to win the
competition for the prize money,but also for the points to

(24:02):
accumulate their prize money andtheir points toward the finals.

Speaker 1 (24:06):
That's awesome.

Speaker 2 (24:07):
So I know nothing about this world, right?
So I really am going to asksome stupid questions, but I
don't care.
So what I immediately thoughtof is they're getting thrown
around, so is there achiropractor on site?

Speaker 1 (24:19):
I mean, I'm sure there's going to be a medic on
site.
Yes, there, definitely will,definitely Do they have their
own team of medic people.

Speaker 4 (24:27):
Oh yeah, so, the cool part is because we're
sanctioned, right.
So we have guidelines, we're onthe committee, so like we vote,
you know we do.
We work with nfr and prca, but,that being said, we have to
make sure that, yes, like thehorses and all the livestock
have an on-site emergency vetthat can handle that.

(24:49):
We're not.
There's no downtime, even foran injured calf or horse.
I mean, these guys, this istheir, it's like their pets,
their livelihood.
They're not.
They're being extremelyrespectful and they don't want
anybody to get hurt, right?
So we have an on-site emergencyvet and then we have two

(25:11):
on-site ambulances and firstresponders.

Speaker 2 (25:14):
So yeah, so where are they holding the bulls and the
horses and whatever else?
Because I guess down here thereis like an equestrian world,
right yeah?

Speaker 4 (25:25):
Because I know some of the people Polo grounds right
.

Speaker 2 (25:27):
And then there's some like up 74 too, right.
So like, where are the bullsbeing held?

Speaker 1 (25:34):
Don't they travel with the athletes though All the
competitors?
Where are the bulls being held?
Don't they travel with theathletes though?
So all the competitors?

Speaker 3 (25:37):
those are like their animals, so like if you have a
cowgirl who's a barrel racer,that is her horse, like they
have a bond she has, you know.
And that's how they succeedbecause they work together and
they get the fastest time seed.
Because they work together andthey get the fastest time.
Those cowboys and cowgirlstravel with their own animals.

(26:00):
Then our stock producer has thebowls that they draw like a
lottery, the bull riders.

Speaker 4 (26:10):
The Bronx that are bred to buck.
They bring them down.

Speaker 3 (26:14):
They draw them and then they go.
Darn, I got that one.

Speaker 4 (26:17):
I got Widowmaker Shit .

Speaker 2 (26:19):
It'll be a long day, I got Gorilla, yeah All right, I
got Gorilla.

Speaker 1 (26:25):
Kill a Gorilla.

Speaker 3 (26:25):
And then they get down there right, and it's like
that event, like bareback orwhatever, and it's paired with
the competitor and uh, with thatone horse, uh, and then they go
after it okay.

Speaker 2 (26:41):
So what the hell is a barrel run like?

Speaker 4 (26:44):
I don't, I really don't know so barrel racing is
really cool, so they have likeokay, this is a barrel right
there.
There'll be three and the thecowgirl.
It's a female yeah cowgirlswill literally like it's.
It's really cool watching them.
Each one has their own likestyle to set up and they'll
their horse will go and they'rekind of like getting pumped up

(27:06):
the moment they cross the line.
That's when the time startsright and they're jamming as
fast as possible.
They do like a clover, like a.
There's three of them and andthey're trying to get back as
fast as possible.

Speaker 3 (27:19):
They go around the three and then they go out and
it's so.
It's usually like 14 seconds.
It's fast, Don't blink.

Speaker 4 (27:27):
It's wild.
Yeah, You're like you can eatsome popcorn and like take a sip
and it's like over.
That's how fast it is.

Speaker 3 (27:33):
I know, take a sip and it's like over.
That's how fast it is.
I know I've had to go to therestroom before like during the
time that that event washappening, and when I came back
it was over and I was like noyeah and and how many um cowgirl
barrel races are there like?

Speaker 2 (27:47):
are there 10?
Is there 20?
Is there like?
How many there's as?

Speaker 3 (27:51):
many as enter into the competition.

Speaker 4 (27:54):
Yeah, so you never really know so there's only like
okay, so we're going to takethe top.
Like, say, there's 500 rankings, you can get like number one,
you can get number 50.
You can get 200 and 300.
And like, so like they'll allgo, and then some of the ones
that aren't yet ranked, that'scalled slack, and then they'll
go on Thursday or they'll goSunday morning.

(28:14):
So like when you guys come tothe desert rodeo, our rodeo
starts at one to three, 30, butyou're going to have slack
before for all the people justcoming in something to kind of
watch while they're warming up.

Speaker 1 (28:24):
Exactly, yeah, exactly.
And then but those are thecontestants that are trying to
get into the finals and tryingto get into the finals and
they're going to compete as hard, if not harder, because they
want to be in the top 100, top25.

Speaker 4 (28:36):
So they're going to be.
We have to have slack, sothere's going to be nonstop
rodeo for days.
Action.

Speaker 1 (28:41):
Yeah, nonstop.
Three days of action, nonstop.
Yeah, I noticed you said yourevent's 1.30 to 3.30, right in
between, when stagecoach isgoing on, right.
So you said so that's prettystrategic timing, right.
It's basically the pre-partyyeah for stage coaches.

Speaker 4 (28:57):
That's how we're trying to frame this right is
that you can definitely look atit like I mean, that's the idea,
but that seems like I mean yourideal time yes because you said
what we?
we go at six right, so yeah, sowake up get there at 11, right,
because we have some amazingsponsors and we're very thankful
for that.
So we open up 11.
But then you can like eat anddrink and shop and do the whole

(29:19):
thing hour and a half.
Dj is going, party music'spumping um.
We have resist all which islike the and stetson.
They made the cowboy hat like.
They are the actual firstcowboy hats ever made.
They're going to're going to bethere.
Custom branding hats Tito'sVodka.
Who else Yeti Bud Light?

Speaker 3 (29:42):
So many Tito's yeah.

Speaker 1 (29:44):
Really cool.
You got some big hitters yeah,big hitters on the sponsor.

Speaker 3 (29:47):
And some of this was born out of necessity.
Yes, so necessity Like if wesaid yes so necessity, so
meaning.
You know some of it.
It really originated when wewere, like you know, the
desert's like so great to raisefamily.

Speaker 2 (30:04):
Oh yeah.

Speaker 3 (30:04):
It's a small town and then these festivals come in
and these festivals bring inpeople from, like, really big
cities, and then what does itlook like when these people like
came and didn't bring a certainoutfit or something happened um
like they're lost their luggage.

Speaker 4 (30:21):
It's open to the public, right, like they can,
everybody can go.
Now, before, everything wasprivate, right, and now, like
we're allowed, anybody can come,which is cool that's great, so
but yeah, the again.

Speaker 3 (30:32):
I was saying that it's really like there's not a
lot of shopping here for peoplewho come from, like big cities,
and so something that's reallycool with Desert Rodeo is we're
bringing in all these coolbrands that all these festival
goers you know want to shop atand go shop and look cute.

Speaker 4 (30:53):
Yeah.

Speaker 2 (30:53):
Because, what does?

Speaker 3 (30:54):
it look like when they need something.
Like where do they go, Kohl's?
We got a Boot Barn now which isalso a sponsor by the way, but
this is the first year that BootBarn is open.

Speaker 4 (31:07):
Yeah.

Speaker 2 (31:08):
Oh my gosh.
So they're going to be on sitewith almost like a pop-up store.

Speaker 1 (31:13):
It's an outdoor festival, okay, that's awesome.

Speaker 4 (31:16):
But Western and party and drinking Wow.

Speaker 2 (31:19):
All that good stuff, so it's like the tailgate.

Speaker 3 (31:21):
So it's like a one-stop shop before you go to
the festival oh, yeah, yeah,yeah, that's, that's great yeah
and then we've got some reallygreat local vendors too, um,
just to support the localcommunity.
For sure you gotta do that?

Speaker 2 (31:32):
that's awesome.
Yeah, um, we've been going tolike friday nights down in india
and like pigging out on foodtrucks yeah, yeah and um, so
you're gonna have like some foodvendors from here, or what do
you mean like local people, Likewho are some of them?

Speaker 3 (31:46):
Yeah, so I think, like one of our major caterers
will be providing you know allof the barbecue and like a wide
range of things, tkb Sandwichesis a good family friend of ours.

Speaker 2 (32:00):
So, they will be there.

Speaker 4 (32:02):
Neat.

Speaker 2 (32:03):
That's awesome.

Speaker 3 (32:06):
That's family friend of ours, so they will be there
neat.

Speaker 2 (32:08):
That's awesome, that's a big deal, yeah yep, and
then we're um confirming therest of, like, the local vendors
, oh yeah, um.
So do you need more sponsors?
Or, and you know like, are youstill looking for sponsors?

Speaker 3 (32:17):
and well, we're also like we're really looking um, so
we're continuing to look forsponsors, but right now we're
really focused on localbusinesses.
We have all these big, we haveBud Light, coca-cola, tito's
Boot, barn Wrangler but we wantto also make sure that there's
signage for all local businesses.

Speaker 1 (32:39):
Hvac companies, hr, payroll tile stores that would
be beautiful.

Speaker 3 (32:44):
Companies like HR payroll, that's the one you did
there Tile, tile stores.
I see that would be beautiful.

Speaker 4 (32:49):
No, but to that point , yeah, we don't want to forget
that rodeos are.
Really.
It's about the community andthat's the cool part.
You have everybody come out,you're going to have people
coming in for the festivals andall that kind of stuff.
But the cool part in the arenais the action shots are when you
actually see the rodeo or thebuck going or whatever.

(33:11):
It's all the arena signs withall the marketing which is
really cool.
So we've kind of held, we have acertain volume left and we're
going.
We're working with GreaterCoachella Valley Chamber of
Commerce oh okay, and they'vebeen wonderful.
So what we're going to try todo and just I sold like three
last week we're going to do afour-foot by ten-foot, which is

(33:31):
actually a little bit biggerthan typical, but it's a great
way for your businesses that arelocal to get their name out and
use that for social media andbranding and marketing and
coming in taking a selfie withit.
But you're going to have yourcompany logo or business on that
.
And then it's a three-day eventover two and a half three hours

(33:52):
a day.
You're going to have a lot ofaction shots with that.

Speaker 2 (33:54):
Oh, yeah, for sure, yeah, go ahead.
What were you going to say?

Speaker 1 (33:59):
Well, it's all about marketing, right?
I mean, get in front ofpeople's eyes and that's a
perfect place if you're going tohave a turnout that we think
you're going to have.
It's going to be massiveamounts of eyeballs on your
company.
So that's a great great value.
What is the next like forsomebody like me that doesn't
really know about rodeos?
What is the stage of eventsthat people can kind of look

(34:21):
forward to seeing?
You talked about the barrel run.
What other events are welooking at?

Speaker 3 (34:27):
Do you want to?

Speaker 1 (34:28):
go through the events , somebody like me, I don't know
.

Speaker 2 (34:31):
Yeah, we don't know.

Speaker 1 (34:33):
Is it the bull riding ?
Yeah, you got bull.

Speaker 4 (34:36):
You got basically the horses without saddles, and
that's one.

Speaker 2 (34:42):
What do you mean?
Horses without saddles?
So basically the bareback.

Speaker 4 (34:45):
Yeah, exactly so it's bareback and then you got
breakaway, which they're umtrying to see how fast they can
get the calf which this is allcoming back from, basically
ranchers trying to.
That's.
This is what rodeo came fromthe wild west.
So team roping team.
Roping is really cool.

Speaker 3 (35:01):
So you're roping your team, so there's two cowboys,
yeah, and there's a calf, andthe two cowboys like they've got
to rope and catch the calf.
Like you know, it's like if youwere out on your ranch and you
got to get your stock back home.
Wow.

Speaker 4 (35:19):
Exactly.
And then, instead of liketranquilizing or whatever,
you're in the middle of nowhere.
That's the way you're going toget it.
So then they try to get thatcalf before it hurts itself or
further hurts itself.
That's where this all stemmedfrom.
But yeah, you get the horns andyou get the leg and you hold it
that's how fast it is and youlet it go right, and then barrel
racing and it's all the majoreight.

Speaker 1 (35:40):
All the major eight.

Speaker 4 (35:49):
So all those things that they're doing at the
professional the one that was apbr or something like that they
came through.
No pbr is so different.
All pbr is, straight up, bullriding.
Oh okay, so how, we have bullriding, that's all they're doing
, which that's great, but weactually have all the other
stuff much more diverse and fast, like the cool thing with the
rodeo, and I just went to thepbr.
They did a good job.
Um with the rodeo, that thethere's zero downtime,

(36:09):
especially you have so manycontestants oh yeah, you're
talking hundreds of people a day.
You have to put it in two and ahalf hours.
Wow, you have non-stop actionthe whole time.
It's like nfl, right?
It's like play, play, play,play, play versus, like I would
say, baseball, where you knowyou have to wait for the pitch
and blah, blah, blah.
So it's, it's a fast pacedaction packed party.

Speaker 2 (36:30):
So what I immediately thought of too cause I just
think of random stuff isAccusure has, like, designated
seats.
They don't have to worry aboutthat, right.
And so if you're expecting alot of people like, how are you
setting up all that seating andthings like that?

Speaker 3 (36:46):
Yeah, so there's actually different levels.
So, like you know, you guysasked some really good questions
about like rodeo, like what isrodeo?
So like, let's just saysomebody is not interested in
going to the rodeo, we havemidway passes and a midway pass
is just accessing, like thefestival grounds, Like have

(37:07):
something fun to do during theday um get to see, yeah, get to
do all the shopping like see allthe brands like eat some good
food and just like hang out andhave a good time and like wear
your western wear and like it'sa daytime party, um, so that's
like midway.
The second second level isgeneral admission, and so that
is admission to the grounds andto the rodeo show, and those are

(37:30):
like unassigned seats.
And then after generaladmission, we have the saddle
plus.
So saddle plus is seats thathave special seats, and so it's
just comfort and they are thefront view.

Speaker 1 (37:44):
So it's like the VIP section, that's VIP.
I want the saddle, it's VIP.
What's the?

Speaker 4 (37:48):
saddle section.

Speaker 3 (37:49):
It's right in the front Air-conditioned restrooms.

Speaker 1 (37:53):
Private bar that's VIP right there.

Speaker 2 (37:56):
So no porta-potties for that.

Speaker 4 (37:58):
Not for the saddle plus General Mission Midway, you
know Porta Johns, oh my gosh,you know that whole thing.

Speaker 3 (38:04):
But you know what?
We just were going through thebudget.
We're spending a lot of moneyon cleaning those.
So I think they're going to beclean.

Speaker 4 (38:11):
With that much money.
They better be clean.

Speaker 3 (38:13):
The guys can't use one of my shoes.

Speaker 4 (38:15):
And then the last yeah, guys shoot in the hole,
don't pee all over the place.

Speaker 3 (38:19):
The most available level is the premium rodeo boxes
.

Speaker 2 (38:23):
I saw that.
So the premium rodeo boxes,there's only currently 13 spots,
so get it fast.

Speaker 3 (38:31):
People, yeah, yeah, and those are, you know, a
square space.
They're fully shaded, they havesoft seating.
It's food provided for up to 12guests.

Speaker 2 (38:40):
Like I could have ribs all day.
I'm down.

Speaker 4 (38:45):
It's like being at a club.
Yeah, you have your own cabana.

Speaker 1 (38:48):
Or at a rodeo, which is so cool, your own box, that's
exactly right.

Speaker 3 (38:54):
And then you get access to the exclusive
Rancher's Reserve.
So the Rancher's Reserve is alarge tented area with private
bars, very specific brands andexperiences in there.

Speaker 2 (39:07):
Wow, do I get to pet the bulls?

Speaker 4 (39:13):
I don't think.
I'd recommend that Maybe a calf, like if it's a bull, it's a
calf.

Speaker 2 (39:18):
We're going to start slow.

Speaker 3 (39:21):
I will say that you know through the experience,
like, even right when you arrive, you are going to see all of
the stock.

Speaker 4 (39:29):
Yeah, that's kind of cool.

Speaker 3 (39:30):
And so you know you may not be advised to like stick
your hand or arms.

Speaker 4 (39:34):
Yeah, our cowboys will come over and take it.

Speaker 3 (39:37):
Yeah, and like for kids, they love that, they love
seeing, oh yeah.

Speaker 2 (39:41):
So it's a big family event.
Everybody can come right.

Speaker 4 (39:45):
It's everything.

Speaker 3 (39:46):
Yeah, it's party, it's family, it's the whole
thing you know and it's at thedesert international horse park
um, which is in thermal, and itjust has these gorgeous south
facing santa rosa mountain viewsand so, um, it's like a really
great representation of thedesert okay, so I Okay For all
of the people that are coming.

Speaker 2 (40:06):
Oh yeah, so I don't know where that is.
So what are the streets?

Speaker 4 (40:10):
Airport and Harrison oh right there.
Yeah.

Speaker 2 (40:14):
Oh my gosh.
So you're by thermal racetrack,you're by the airport, you're
by all those.
Yeah, oh my gosh, that's cool.
It's not too far out.

Speaker 4 (40:22):
No, it's right there and it's on 150-acre, not our
rodeo site, but we have asection of that.
Yeah, and they've beenwonderful.
Desert International Horse Parkis really cool and
well-established.
That's where they do like thehunters and the jumpers and
dressage and all that kind ofstuff.

Speaker 3 (40:47):
So we're using a section of it and I do think
that a lot of um the the localcommunity doesn't know that the
desert international horse parkis there but other than our
rodeo that is happening there.
Um, you know that facility isopen five months a year and um,
and it's beautiful and it's agreat place to go.
As an adult, you can go and umenjoy the facilities.
Um, you know they've got reallygreat vip services.

(41:07):
Um, like, as an adult, you cango and enjoy the facilities.
They've got really great VIPservices as an adult to go drink
, watch some really greatequestrian sports and then it's
really great for kids.
I brought my kids all the timejust to, because kids just love
seeing animals.

Speaker 2 (41:28):
And horse lovers are dog lovers, and so there's just
dogs everywhere.
Oh yeah, are they playingcricket?

Speaker 1 (41:31):
no, no maybe that'll go.

Speaker 2 (41:32):
That's not that kind of crowd.

Speaker 3 (41:33):
Yeah, so that facility um, you know, for five
months out of the year is doingum hunters and jumpers, which is
basically like um, like um,jumping um.
And then they do dressage,which dressage is um, like the
art of of like horse riding, andso these horses are trained to

(41:54):
do very specific like movements,like almost like a ballet
dancer.
Oh, yeah, I've seen that.

Speaker 1 (41:59):
Yeah, it's really cool, wow I was reading on your
I'm doing some research researchon the event before this and I
was reading that some of theproceeds of ticket sales are
going to be going to LA FireDepartment.
Is that correct?

Speaker 3 (42:16):
Yes, LA County County Fire.

Speaker 1 (42:18):
Yes, Okay.
So do you guys want to kind oftouch on why you felt the need
to kind of go ahead and givesomething to charity on top of
what you're already doing?

Speaker 4 (42:26):
Yeah.
So obviously, with everythinggoing on and like we you know we
were really kicking this offand doing the planning and being
in the equestrians, like we hada lot of horses Our own client
has horses in the LA area thathad to evacuate during the fires
and that was like it was reallysad, it was scary, um, a lot of
people lost a lot of stuff athomes and and watching how hard

(42:48):
these first responders wereworking not just I mean fire,
most definitely um, but I mean,you see, like everybody was
working together for the mostpart and it was really cool, it
was really moving.
So we're doing like, know, weare giving a portion of the
proceeds to Los Angeles CountyFire Department and then we're

(43:08):
also doing like first respondersdiscount for tickets, oh yeah.

Speaker 1 (43:13):
And military as well.
Right and military.

Speaker 4 (43:14):
So, yeah, anybody that's active, retired, first
responder, anything like thatwe're going to do.
I think it's like 15% off rightnow, tickets, right, that we're
going to do.
I think it's like 15 off rightnow, tickets, right.
Um, and you can't say enoughgood things about those human
beings that put it out onlineevery day, just like the cowboys
and cowgirls are going to beout there.
So, um, we're doing that.
And then we're also working with, uh, golden circles of

(43:35):
champions, which is, um, uh,tina, our good friend and mentor
, and she's probably the coolestlady I've ever met.
Um, she, she's done a reallycool thing where she's working
with local uh families that aresadly impacted by childhood
cancer.
And what we want to do is, uh,we're working with montana
silversmith that's doing all thebuckles for our contestants,

(43:58):
but all the kids that we choosein the coachella valley uh, also
get a buckle.
Um, it's been a silver and goldthe whole thing.
And then we also send them toNFR in Vegas, paid, so they can
hang out with cowboys andcowgirls.
I know they're going through ait's a rough time, right, so we
need to find two to threefamilies out here that want to
be a part of it.

(44:18):
That we will sponsor and sendthem to Vegas.

Speaker 2 (44:21):
So NFR is.

Speaker 4 (44:23):
National Finals Rodeo , which is Does it say Nevada.
It is in Nevada, it's at UNLVStadium, oh yeah, and that's
where they do it for a very longtime.
That's basically the Super Bowl, if you will of rodeos.

Speaker 2 (44:36):
Okay, that's the Super Bowl you've been talking
about.

Speaker 4 (44:37):
Yeah, December, and then they have Cowboy Christmas.
This was really cool.
This was really cool.
It's massive.

Speaker 2 (44:42):
That's amazing.
Yeah, so I know I kind ofskipped this question, but like,
how long have you guys beenworking on this?

Speaker 1 (44:52):
Because it seems like , my God, you've got a lot of
things done, a lot of balls inthe air man, a lot, a lot.

Speaker 2 (44:55):
How long have you been working on this project?

Speaker 3 (44:57):
We've been working on specifically the Rodeo Vision
for about a year, but inaddition to like a year, you
know it took us a year also tokind of like learn more about
the event space, um, and what itwould be to put on a
large-scale event um two years,two years in the making two

Speaker 1 (45:16):
years for yeah, planning and idea.
From what?
From idea to inception, twoyears, yeah, yeah, yeah.

Speaker 3 (45:23):
And then we learned along the way, like to bring in,
you know, bring in support.
Like when you decide to dosomething really big, you know
you find people that can helpyou.

Speaker 2 (45:37):
Yeah, that's important for sure.
So, like you said, you haveTina who's a big mentor.
Yeah, Tina.
She was one of the first people.

Speaker 4 (45:43):
She's one of the first people.
She's one of the first and andliterally, like you can call her
day or night and she calls mejust once a week, twice a week.
How you doing check in how'severything going.
Yeah, you sound good or yousound stressed, you know I'm
good, and then you know she'llget the information out of you
and give you incredible feedback.
Um, and to carrie's point,there's no reason to not take

(46:04):
that feedback and move faster.
And there's no way it would beout here without having Reno
Rosser who is flying you rodeo.
He's incredible.
And then, tina, you know, thetwo of those people are the best
people, human beings I've got agreat team.
Love them.

Speaker 2 (46:20):
Yeah, so like I know, like when Coachella comes to
town and stuff, they do like abig hiring thing.
Are you guys doing that, or doyou have volunteers coming in,
or how does, because you'regoing to need a lot of people,
right?

Speaker 3 (46:33):
Yeah, that's a good question.
I mean, you know there's a lotof like vendors that are being
used that support this event,and then we will definitely like
use volunteers and like helphigh school students, college
students, like any organizationsthat like they want hours.
You know we can help fill thosehours.

Speaker 4 (46:54):
ASB Any ASB.
Please give Carrie a call.

Speaker 2 (47:00):
Well, for $400, you can post a flyer that goes to
like with desert sands that cango out to all the schools, yeah.
And that would be kind of cool.
But I mean you've got to hiresecurity probably right oh yes,
and then you have probablygeneral admission.
So like some people are goingthrough, there I'm assuming,
yeah, I mean, that's got to be.

Speaker 4 (47:18):
So to your point, this one day we're probably
employing over 1,000 people perday.
Ancillary the whole thing.
I mean it's a lot of movingparts to it.

Speaker 3 (47:30):
And then you know, any crew that we bring in we're
also providing housing and sothere's all of that revenue
that's coming in to supporthotels and rentals and stuff.

Speaker 2 (47:45):
How many people are you expecting and how many does
the venue like see?

Speaker 3 (47:50):
So right now we're projecting for 8,000 people a
day.

Speaker 1 (47:54):
Wow, that's awesome.
That's a big event.

Speaker 2 (47:57):
That's a big event.
We're going to go see it.
We've got to check it out.
I've got to see Bobby and Chaps.

Speaker 4 (48:03):
Yes, I have some Ram Chaps.
Actually we can take a photo.

Speaker 2 (48:09):
What are Ram Chaps?

Speaker 4 (48:12):
Like Ram trucks or Ford.

Speaker 2 (48:14):
They're actually black and.
You would look so cute.

Speaker 1 (48:18):
Selling me out over here.

Speaker 2 (48:21):
Maybe I can get you on a bull.

Speaker 1 (48:22):
I don't know about the Chaps, but I'm definitely
sold.
I think I'm going to my firstrodeo this couple weeks here.
I'm looking forward to it.
I mean, you guys seem likeyou're putting on a great event.
So anybody listening orwatching this where can they
find tickets?
How can they find out moreabout this event?
I mean, where do they go tokind of contact you guys?

Speaker 3 (48:44):
Yeah, I mean our website is very easy.
It's wwwdesertrodeocom.
You can follow us on social atthe Desert Rodeo.
You know we try to put somegood content out and then we're
going to be running some reallyfun promos.
You know we're really to berunning some really fun promos.
You know we're really gratefulto Desert Wraps.

(49:07):
They are wrapping two of ourvehicles.

Speaker 2 (49:10):
They did my car, I did the camouflage.

Speaker 4 (49:12):
Oh yeah, cody's awesome, he's going to do it.

Speaker 3 (49:14):
And we are doing some really fun promos with our cars
driving around town.
Oh sweet, that's great.

Speaker 4 (49:21):
That's smart We've wrapped our own personal
vehicles.
That's great, that's smartWe've wrapped our own personal
vehicle.

Speaker 2 (49:24):
So it's like we're going pretty hard with this
thing Going hard.
Yeah, you got to get a sun bus.

Speaker 4 (49:28):
Oh, yeah, right.

Speaker 2 (49:29):
A sun bus yeah.

Speaker 4 (49:31):
That would be sick.

Speaker 2 (49:33):
And a big horse on there, not horse Bull, I want a
bull Bull.
Oh let's do.

Speaker 1 (49:46):
Can we do running with the bulls?

Speaker 2 (49:46):
yeah, that'll be the talk about a adrenaline rush.
Oh my god, better drink somered bull before you start.
Before you start doing thatyeah or tequila yeah, you won't
feel a thing no, he's the painyeah yeah we're really excited.

Speaker 3 (50:02):
I I think in our community we know that there's
people that are so excited.
We were in Dave's wrapped truckon Highway 111 the other day
and somebody was like we rolleddown the window and he was like
I got my tickets.
He was like what events aregoing to be there?
He was so excited.
He's kind of like a veteranrodeo attendee, but we think

(50:32):
that there's going to be so manypeople that think that this
event is really cool and they'regoing to come and they're going
to do something that they'venever done before.

Speaker 2 (50:40):
Well, and I was thinking like you've got people
at Stagecoach that are likecamping, right, and then if they
want to get out and kind of dosomething else and I'm sure a
lot of you know that would bekind of a nice crossover and
it's not that far away, so itkind of makes sense, right to do
that.

Speaker 1 (50:58):
I'm looking forward to it.
I am too.
I'm looking forward.
I'm not a rodeo person.
I'm not a rodeo guy.
California dude Never thoughtto ever go to a rodeo.

Speaker 4 (51:05):
He's a football guy, yeah.

Speaker 1 (51:06):
I'm a football we're a football family, but you guys
have put together an event thatI don't think we can miss.
So I think I'm definitely goingto be buying my tickets because
I think it's going to be fun.
Take the kids, take thegrandkids out there and just let
them kind of experiencesomething new.
That seems like a lot of fun.

Speaker 2 (51:22):
Yeah, it's pretty cool.
I thought of another question.
So how many bulls are going tobe there?
And I mean, what is the likelongest person to ride the bull?
I don't know.

Speaker 4 (51:34):
So, typically, okay, you want to hold on for eight
seconds.
That's what you have to do andthat's not easy.
Eight seconds goes really quick, but not on a bull, right.
So that's what they want to doand the way that the arena is
set up.
So when you come in, you'regoing to see all of the

(51:55):
livestock while you're walkingin, which is really cool, and we
call it the retail ranch, whichis like where you get the
ticketing and you go in.
The bars are there, theshopping's there, the shopping's
there, the food's there.
But you'll see professionalbulls and all the horses and the
broncs is basically they'rebred for this.

(52:16):
They're not injured.
There's no misconception there.
These things love it.
They know where, they even know.
So they come out of the chutes,right, like that's where you
start.
Shoot is where you leave, therain is where they go and then
the catching pin.
They know exactly where it isall the time.
It's like who does?

Speaker 1 (52:33):
the animals livestock they actually know where to go.
Yeah, they've been doing it.

Speaker 2 (52:37):
They're professionals too they're bred, so then it's
like a certain setup like thateverybody just kind of does.
There's a standard setup thenfor the the most part.

Speaker 4 (52:45):
yeah, I mean we've already changed it, probably
more than our Reno.
Our stock contractor said don'ttouch my fucking rodeo.
That's right.
Stop fucking with my rodeo.

Speaker 1 (52:54):
That's right.
Don't mess with my stuff, yeah.

Speaker 4 (52:57):
So they're all typically the same thing, but
it's always the shoots.

Speaker 2 (53:10):
It's always the catch pins and the arenas in the
middle.

Speaker 1 (53:11):
Yeah, I, I would guess there's gonna be, at least
30 bowls at least.
Oh my gosh really wow, and likehow big are they?
They're big.
You've got like bowls are likea couple tons.

Speaker 2 (53:16):
Yeah, but like you have to have some that are
bigger than others and some thatare like right yeah yeah, these
are the best of the best.

Speaker 4 (53:22):
They're massive animals.

Speaker 3 (53:25):
You do your drawing and then you find out who you
get.

Speaker 4 (53:27):
Yes, don't get Widowmaker.

Speaker 2 (53:29):
When is the drawing there?
I want to see their facereactions.

Speaker 1 (53:33):
You've got to live stream the drawing.
That is another good point.

Speaker 4 (53:37):
Live stream it For our first year event.
Not only do we have someamazing sponsors, but we got
selected to be on the Cowboychannel too, which is really
cool because you can actuallywe're broadcasting, oh is that
on YouTube?

Speaker 2 (53:50):
Is that YouTube?
It'll be live stream.

Speaker 4 (53:52):
It'll be live stream.
So, like everybody that's inthe stadium to say like you're
going to be Live, stream.
It's like going to an NFL game.

Speaker 1 (53:59):
It's real Legit man.
It's not just a it's legit man,it's a legit sanction, you guys
are doing it big time.

Speaker 3 (54:04):
Man, I'm excited, I'm excited, yeah well, you know,
we didn't do it alone.
No, our partners are so good wehave, you know, our group, we
have several of us and everyonehas been working very, very hard
.

Speaker 2 (54:17):
Yep.
Oh my gosh, that is amazing,yep.

Speaker 4 (54:20):
That is amazing.
Yeah, our one partner, cassie,she's in LA and Brett's in LA,
and the other two, carlton andTracy, they're here half the
year.
And then Alan is down here aswell and he has an ice cream
shop Nitro Infusions in LaQuinta.
So there's a lot of localbusinesses that are all coming
together and putting this thingtogether.

Speaker 2 (54:39):
That's awesome man.

Speaker 1 (54:40):
That's awesome.

Speaker 2 (54:41):
I'm assuming, and I would not assume it.
Well, you're going to probablyhave the news people there,
right?
Yes, so I mean, do they knowahead of time?
Or like, how does that all cometogether?

Speaker 3 (54:52):
Yeah, so Cassie has a background in media and so she
has been really really greatwith getting us connected with
the best in the industry, so wehave a really great PR team that
has been getting us all of ourmedia releases.

Speaker 4 (55:09):
Yeah, we're working with local too.
We're doing a ribbon cutting onThursday, the day before, so
we'll have the local news media.
I think Cassie's doing localnews next week, commercials and
the whole.
Yeah.

Speaker 3 (55:22):
There's going to be ticket giveaways on Big 106.

Speaker 1 (55:26):
Oh nice, the country station, right yeah, that's on
market, that's on market.

Speaker 4 (55:32):
Well, I'm excited.

Speaker 2 (55:33):
I don't know about you.

Speaker 1 (55:34):
Told you I'm excited to go on our first rodeo.

Speaker 2 (55:37):
Oh, I can't wait.

Speaker 1 (55:38):
It's going to be fun.
We'll bring the kids.

Speaker 2 (55:40):
I'll have a ton more questions after it's a once in a
lifetime.

Speaker 4 (55:42):
Heck yeah, we're going to have to do a follow up
and be like did you see that guy?

Speaker 3 (55:46):
When you come this year you'll never again be able
to say you'll be like I went tothe first Desert, rodeo.
Think about what does?
It mean, did you go to thefirst of the music festivals?
I went to the first Coachella.
I went to the first Coachella,so you're going to go to the
first Desert Rodeo.

Speaker 1 (56:03):
I was in the mosh pit , the first one man Hell yeah,
yeah.
Rage Against the Machine.
I was fighting with everybodyin the mosh pit, that first year
I was throwing elbows.
I was in my 20s, so it was alittle easier those days, oh
yeah.

Speaker 4 (56:15):
It's a good party.

Speaker 1 (56:16):
But, you're right, that's something that's it just
blows up.

Speaker 4 (56:20):
Yeah, hey, I was at that first one.
Come get your t-shirts and hatsso like we're like having like
customized.

Speaker 2 (56:26):
You have Desert, rodeo, virgin.

Speaker 4 (56:28):
We are.
We have all these like abucking good time A bucking good
time.

Speaker 3 (56:36):
Yeah, that's awesome.

Speaker 4 (56:37):
We have all these like yeah, we have a cool
company coming out.

Speaker 3 (56:40):
We don't sleep, we're just always texting each other.
Ideas they're inappropriatesometimes.

Speaker 1 (56:44):
Yeah, like reverse cowgirl, like this is the only
way you should yeah Little Indiewindows, but no, that's one of
the events.
Oh, my gosh Well we're kind ofgetting up against time, so we
always like to ask ourentrepreneurs one question
before we kind of wrap up.
Since you guys areentrepreneurs, what advice would
you guys give to people thatmaybe want to start a company or

(57:09):
even go into event planning,like you guys are kind of going
into?
What advice would you givesomebody starting out that
thinking that's something maybethey want to do?

Speaker 3 (57:17):
I'll start and then you can yeah, please I would say
it's like my brains.
Uh, you know, I would say, likeyou know, during this journey
for the desert rodeo, there'stimes where it's really scary
and and you just have to.
Either you have to tellyourself like I believe in the

(57:37):
vision and you know we got tomake the right decisions, and
and then push back, like, like,pull back when you have to pull
back, but then also, like, keepmoving forward.

Speaker 2 (57:52):
Sometimes you got to buckle down.

Speaker 4 (57:54):
Yeah.

Speaker 3 (57:55):
Yeah, and sometimes you got to lecture your husband
Uh-oh, why Going?

Speaker 4 (58:03):
off the rails, Everything's good, All right.
Advice you know, small businessis not.
It's extremely rewarding.

Speaker 1 (58:14):
It's very difficult, but you won't know until you do
it.

Speaker 4 (58:18):
So you got one shot and just work your ass off and
don't stop, because there'salways somebody else behind you
and as long as you do a betterjob and you're honest, I think
being honest is probably one ofthe biggest things oh, yeah,
just that's the biggest thingpeople can smell bullshit, yeah
no pun intended I don't know,it's witty, yeah, no, so yeah, I

(58:44):
think just being honest andbeing fair goes a long way.

Speaker 1 (58:47):
Absolutely, Absolutely Well.
Thank you guys for coming in.
I'm really excited.

Speaker 2 (58:50):
Yeah, we are so thrilled this all worked out and
I can't wait to go and I'mgoing to tell all my friends
about it, and you know the two Ihave.
But you know, just go fromthere.

Speaker 1 (59:05):
And the arena signs.
So I appreciate that.
Yeah, put us down for two.
So, yeah, we're excited.
We're going to put the links inour bios and the episodes of
the website so you guys can goout there and buy tickets,
because this is going to be amust-see event, guys.
So we appreciate you guyscoming in.
Yeah, and if you found somevalue in today's conversation,
you know the routine likesubscribe and follow and we'll

(59:26):
see you next time on CV Hustle.