March 26, 2025 • 39 mins
We explore the emergence of a new AI-driven economy that's creating unprecedented opportunities for entrepreneurs and businesses of all sizes to compete at enterprise levels with minimal resources.
• AI represents the most significant technological advancement since the wheel, democratizing powerful capabilities previously available only to large corporations
• Small and medium businesses can move quickly to adopt AI while enterprises struggle with implementation, creating a competitive advantage window
• AI tools like HeyGen for video avatars and Eleven Labs for voiceovers enable solo entrepreneurs to produce professional content at fraction of traditional costs
• The combination of domain expertise with AI literacy creates a "superpower" in today's marketplace
• Junior-level positions face disruption while experienced professionals can leverage AI to launch specialized service businesses
• The most valuable approach combines AI efficiency with uniquely human abilities like empathy, creativity, and relationship building
• Teaching others to use AI effectively represents a significant business opportunity in itself
• Tools like ChatGPT, Claude, HeyGen, ElevenLabs, and Accio represent the current state of accessible AI technology
• Entrepreneurs can now experience the freedom and reward of business ownership with substantially lower barriers to entry
Check out Jenna Gardner on TikTok, YouTube and Instagram at Jenna_Gardner_AI to learn more about implementing AI in your business.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Jenna, you've made this your life's mission.
Well, I don't know if I'd go asfar to say your life's mission,
but at least it's your missiontoday and this is what you're
doing.
I found you on TikTok, which iscrazy.
I've never found somebody onTikTok and then reached out to
them, and now they're here onthe podcast and it's blowing my
mind a little bit.
Speaker 2 (00:18):
Thank you so much for having me.
I'm always excited to talk AI.
Speaker 1 (00:21):
When I think about education around AI, I don't
want to offend anybody, but thefirst thing that comes to mind
is baby boomers, legacy users,people who are not super in tune
with technology, much less withAI.
It's such a nebulous conceptand so far removed from the
(00:45):
day-to-day lives of so manypeople in business.
Yet it is the biggesttechnology.
I mean, it is the best thingnext to sliced bread and since
the invention of the wheel andfire, I do not think that
mankind has had this kind ofpower that is democratized and
in the hands of everybody, andyou've made it your mission to
(01:07):
make sure that everybody canwield that power to their
advantage to become cyborgs, ifyou will.
Speaker 2 (01:13):
Yep, exactly.
Oh, yes, it's just.
I mean, it's ripe for so muchopportunity, especially for
small to medium sized businesses.
Honestly, everyone personalbusiness enterprises but that's
my special passion is empoweringsmall to medium-sized
businesses to be able to harnessAI.
It's a huge impact for theirbusiness.
But you're completely rightthat there is a big education
(01:35):
gap in the technology, not onlyjust the initial foundation of
it, but then it's evolving soquickly that it's really hard to
keep up.
Speaker 1 (01:43):
One of the trends that I've been keeping my eyes
on and I don't know if otherpeople are talking about this in
this way.
I'm sure they are, but just noton my radar but I'm
particularly interested in thisnew economy that's being created
by AI.
As millennials, we understandthe gig economy and the boomers
understand, I think, a lot ofthe economy around manufacturing
(02:05):
and there were factories andyou know that was kind of the
industry that defined ageneration, and so the gig
economy defined our generationin a way.
And now AI has snuck up on usand I think that there's another
economy that's being introducedand there are lots of
opportunities for people likeyou and me and others to make
(02:28):
some money.
Really, that's the long andshort of it is that where there
are inefficiencies, you can findbusiness opportunities, and AI
is one of those technologiesthat allows you to find
inefficiencies and really helpcreate and drive a lot of value.
So that's our topic for todaythe new economy of AI.
(02:49):
It's replacing the gig economyand actually maybe it's
augmenting the gig economy,because AI touches everything.
As a matter of fact, it'saugmenting the manufacturing
industry and it's just crazy.
So how can people harness AI?
And I'm not talking about theend users.
I know we'll get a little bitinto how the legacy users and
(03:12):
how businesses can use AI to dotheir everyday tasks, but how do
people take advantage of thisnew AI boom from a job creation
or from a business creationstandpoint?
Speaker 2 (03:30):
Absolutely so.
I think it's a really goodpoint.
I'm happy to share what I'mdoing in case it can be a
blueprint and inspiration foranybody else is that there's
this huge gap, first of all, ineducation, if you want to teach
people how to use AI, hugeopportunity there, and people
are really willing to first payfor it, of course, but it's also
you're doing really goodbecause people need to.
(03:52):
They need AI literacy to helpnavigate this new world that is
coming and changing and comingvery quickly.
There's also projects, becausenow you're able to solve
people's problems that maybewe're not equipped to otherwise,
but with the help of AI, youcan.
So, for example, I had a clientcall me and they're like I don't
know, like I heard about AI, Idon't know that much about it.
(04:13):
Could it help me, like, draftthis complex real estate
investment proposal?
And I was like, well, maybe.
And then there was a templatethat I could use and, yes, I was
able to do that for them.
And so, where, they could savea bunch of money on a lawyer
drafting it up and, of course, alawyer is going to be able to
review it.
Speaker 1 (04:31):
The most expensive thing in a business is labor.
It's always going to be.
Can you hire more help?
And if you're starting out andyou wake up one day, you're an
entrepreneur and you say I wantto start a business, I want to
go out there and get money, Iwant to help people, I want to
create value, I want to putsomething good in the world, I
want to build an empire that Ican hand to my kids.
Whatever your reason is,whatever the why is, there's
(04:54):
this huge barrier to entry andit's called money, cost and
labor, and so what I'm seeing isthat AI is creating
opportunities for people who canbasically take their skills and
, with relatively low cost, spinup a new company.
So, like you're coming from theworld of marketing.
Speaker 2 (05:16):
The perfect, like the Venn diagram that we love with
all of this is taking yourexpertise and then applying AI
expertise and skills, and thenin the middle is that sweet spot
.
So, for example, like as amarketer, oh my gosh, like the
amount that I can produce.
It's not only just the amountand I'm more efficient, but it's
also the quality is increasedas well.
(05:37):
I mean, I can do so for afractional.
If I wanted to be offeredservices as a fractional CMO,
yes, absolutely.
With Empowered by AI, knowingthose skills, it makes me able
to produce so much more.
Whatever your skill set or yourspecial interest is if it's
sales, if it's engineering, ifit's something that being able
to apply AI skills on top ofthat makes you so formidable in
(06:00):
this new market, oh my gosh,like yeah, yeah, formidable is
the right word.
Speaker 1 (06:05):
It's like a superpower.
It is, yeah, yeah, like RandyBlasick.
Shout out to Randy.
So Randy built his company,compliance Aid with I think it
was like 75% of the companiesjust built with AI.
He woke up one day and was likeyou know what?
I think there's a better way todo compliance and I don't want
to really go out there and hirea bunch of people, so I'm just
going to create a bunch of AIagents.
(06:26):
He calls them his team.
The way that Randy talks aboutAI is it's a little.
Speaker 2 (06:32):
It's a little scary, it's honestly, you know like
he's on the right track becauseAsana did a study, a research
study, in partnership withAnthropic this past year and
they really dug into a lot offascinating facts about ai at
work.
But one of the findings wasthat people that refer to, or
workers that refer to, ai as ateammate instead of a tool are
(06:53):
like 32 percent more productive.
Like it's like changing yourmindset to being like, oh, this
is just a tool.
To being like, no, this is anadvisor, this is a partner, this
is an advisor, this is apartner, this is like a teammate
.
And having that type of oddlylike machine human relationship
really helps to improve theoutput.
Speaker 1 (07:12):
So he's on it, yeah.
What are some of the tools thatyou're using in your day-to-day
work?
Speaker 2 (07:18):
The ones that, and it's ones it's like the typical.
But I love, of course, chatgpt.
I have the Plus account and I'mloving the new model of a one
that came out, and then I useCloud too.
I like to go back and forth, sothose are baselines that I
sometimes, with all the othertools that come out, I think
they can be distraction of, likelearn your basics there with
(07:38):
the LLMs, because that's reallypowerful.
But then other ones that I'vebeen having fun with is HeyGen
is pretty cool.
It's really powerful.
But then other ones that I'vebeen having fun with is hey Jin
is pretty cool.
It's a video avatar Really.
Yes, it's a little spooky.
Tell me more.
It's becoming pretty good.
And Synthesia is another onethat folks use.
I just prefer hey Jin becauseI'm more used to it.
(07:58):
But it's creating video avatars.
You can select different stockimage avatars of just like
people to represent your brandand where you can input a script
and then just it creates avideo for you.
That's pretty realistic.
I'd say we're like 90 of theway there.
There's still a little bit ofimprovements, but good enough
depending on your use case.
(08:19):
And now you can do a customavatar with it as well.
So, like there's a video like Ican just I uploaded footage of
myself.
I'm just saying, like my nameis Jenna, here is me and how I
talk, and now it's able tocreate videos of me just being
able to say anything that I want, and so you can personalize it
for outreach, it could be use itfor training videos it's just
(08:42):
an example of scaling and then,of course, you can localize it
to four different regions andlanguages.
Speaker 1 (08:48):
So does it get better the more footage you upload to
it?
Speaker 2 (08:51):
Yes, yes, as with any AI, the output is only as good
as the input, and so if youupload high quality footage,
there's like certain kind ofweird things like you should
close your mouth after sayingcertain words.
I don't't, naturally, so thatwas a challenge.
So the better footage you giveit, the better output you'll
have.
Speaker 1 (09:09):
Well, I've got lots of footage of me online for
better or worse, and maybe I candig up some more and feed it.
I'll feed it too much and it'llprobably just say Josh, ok,
that's enough, I don't need.
I don't need any more footage.
One of the scary things aboutAI is that when you upload
personal data, it kind of livesin somebody's database, right?
So if I'm uploading tons ofvideo of myself, can other
(09:32):
people access that and canthreat actors potentially use
that to cause harm?
Speaker 2 (09:37):
That is a great question, and so my answer is
depends on the tool that you'reusing and their terms of service
, and so, be careful, is thecaution the one that I'm using.
They have a very high security,good terms of service, and so
no, it's not publicly accessible.
It wouldn't be used fortraining data.
It's just used for my customavatars.
(09:58):
This isn't the only tool that'susing the technology.
If you don't want to be areputable business and use this
technology, I'm sure thatthere's a lot of unfortunate
ways that you can use it too.
So it's definitely adouble-edged sword.
Speaker 1 (10:11):
What are some of the other applications of this
particular technology the AIavatars and if I were a sole
proprietor, what are someservices that I can offer based
on that technology?
Speaker 2 (10:24):
It could be services, but I'm definitely thinking
from a marketing perspective.
And so if you wanted toeducational content, that maybe
you don't have the bandwidth tobe able to record all of it I
mean, if you're a soleproprietor you're so busy and so
you can just, but you cancreate scripts and then feed
that in and it generates videosquickly for you, and in multiple
(10:47):
languages maybe.
How to videos that you put onYouTube?
It's great for search.
I mean, those are ways that youcan expand your reach pretty
easily and with very littlemoney too.
So that's just one example.
If you're a larger company,sometimes coordinating
educational videos with otherpeople's schedules is really
hard.
You can have an avatar of themand just have them approve the
(11:09):
scripts, which is much easierand you don't have to deal with
scheduling.
So those are some examples.
Some people even use it forsales pitches.
I'm still going back and forthon like Sales is one of those
things.
Speaker 1 (11:20):
You just got to ask people who hate sales and ask
them to do sales and you'll seereally quickly why there's this
human element to sales.
There's something about thehuman spirit that if you're good
at sales, you're good at thingslike persuasion, you're good at
finding opportunities, you'regood at finding value, you're
good at listening and empathy isa really big part of sales and
(11:44):
I just don't see that AI can dothat.
I've overheard some of these AIcalls, and it's not the fact
that they don't sound realistic,they sound pretty realistic.
It sounds like you're talkingto a person, but even the yeah,
yeah, you know.
Okay, yeah, I get why you saythat Uh-huh Well, can you tell
me more?
It'll ask these follow-upquestions, but nothing will beat
(12:07):
being able to probe and asksomebody something as simple as
unearthing some of the humanaspects that allow you to
connect with another personasking about their family,
asking about their kids and whatthat means to a human being.
I don't think AI understandshow important someone's child
(12:30):
may be to that person and howimportant that could be to
establishing a connection withsomeone.
Speaker 2 (12:36):
You're so right and I heard a saying and sometimes
I'm like is that correct?
But maybe it is.
It's that sometimes things thatare really hard for people are
easy for AI, like like create,like writing a research paper
really fast or something butthings that are really easy for
people are actually hard for AI,just kind of like that innate
way to connect with someone orthat little like way to add
(12:57):
warmth, like that is actuallyhard for it, and so it makes me
feel comforted as a human tohave that to offer.
But yeah, so, maybe not forsales, although, I have to say,
have you played much with theadvanced voice mode within
ChatGPT4 and 0.1?
Yes, it seems to be kind ofempathetic.
Speaker 1 (13:17):
Yes, it's the simulation of empathy which
comes pretty, you know, becausethere's this element of chaos
that I don't think thatcomputers have really tapped
into.
I think they might.
I'm not saying that they neverwill, they probably will.
But I think that there's thiselement of chaos, whether it's
quantum fluctuations andprobability distributions and us
(13:42):
trying to collapse theprobability wave function by
entering some sort of deal withthe present.
You know this is getting intoreally philosophical stuff.
But if you're thinking about theuniverse as being just sort of
a probability wave functionwhere there's ultimate chaos,
there's total entropy andthere's some sort of order that
(14:07):
comes out of that chaos andhuman beings sort of harness
that chaos or that order I don'tknow which one to produce
things like art, things thatcannot be easily reproduced.
So there's some of that in AI,where they are dealing in the
world of probability and theycan produce novel items.
(14:29):
But I think that the range,maybe that they're capable of
accessing, the range of orderoutside of that chaos, may be
limited to the point where Idon't think they're going to be
able to replicate things liketruly writing the next great
American novel.
It just doesn't sound as good.
Speaker 2 (14:49):
I know what you mean Exactly.
And it's all like crazy becauseit's like, technically, you can
program chaos, like because youcan have, like you can set the
temperature.
you can yes, you can programchaos yes and there's um, but I
know what you mean of like whenit comes to the heart of art.
I man and I love getting intothe philosophy of it all too,
(15:10):
because there's so manyimplications and there's so many
new questions, and even forartists too, I think it's both
also double-edged sword whereit's like you have all of these
new mediums to work with.
Now you have a if ai itself is amedium to work with, you know,
and to be able to, but, um, Imean, like I was a literature
(15:31):
major, like I love English major, English English major, exactly
, you were too, yeah, oh, mygosh, love an English major.
Um, so you know that's.
There's just certain thingsthat are so precious to me, and
so it's hard to imagine justgiving that to a machine and for
that to have the same weight,because it's so much more than
just the words, it's theexperience, um, however, I don't
(15:56):
know.
When we think about the future,sometimes it's initially to
think like change equals bad,and I've changed just equals
different, and so we're gonna,it's just gonna be different
yeah, don't get me wrong, I haveno bias against robots taking
over and producing art.
Speaker 1 (16:12):
I really don't.
If they can do it and it'sreally well done.
If it's a well-written novel,I'll read it.
I don't care, I'm juststruggling with at this present
moment.
Can it really do that?
When we're talking again aboutsomething like sales, there are
elements of sales that AI isreally good at.
For example, if I were toupload a transcript of a
(16:34):
conversation that I had whereI'm really probing a prospect
and trying to find the value,and trying to find value along
every step of the sales process,the AI is really good at
catching things that I can miss.
Like you said, ai is reallygood at things that human beings
are bad at.
Human beings are limited onmemory.
(16:58):
We're really bad at rememberingwhat somebody you know.
I don't even know what I hadfor breakfast.
Yeah, you know what I mean.
So, like, we're really bad atlistening.
Ask any married couple.
Like, that's one of the thingsthat you work on for the rest of
your life is listening.
And so it's really good to beable to plug something into AI
and say and so it's really goodto be able to plug something
(17:22):
into AI and say this is whatthey want, here's what they can
swing.
This is their budget.
What can we do for them?
How can we fit into theirbudget, stuff, value into that
proposal and give that prospectand that company everything that
they can possibly get?
And so it's a powerful tool tobe able to deliver value to
companies and to people.
But I don't know, I don't knowthe human element.
What do you think that humanelement is?
Speaker 2 (17:44):
I think, actually because I might have a counter
argument to you about how itcould write that novel now and
even could do a good sales pitchas well.
And it's because, like, asthings most ai, it's their
general, so as they are, justwithout being, you know,
manipulated um is it's not goingto produce something that's
(18:07):
going to be intriguing orinteresting.
However, the power is andthat's also what comes with
working with businesses is justlike shaping it to be
specialized and bespoke outputfor you, and so for you, for
example, it would be all right.
Well, like in Josh's process,like if you are and that's the
thing you have to be able toname in your process, like kind
(18:27):
of the special sauce, like thethings that you do, your
approach, what makes it special.
If you are able to distill thatand then teach the AI that,
then it can.
I mean, of course, it might notbe as natural, but it's going
to be much more improved.
Or if you're an incredibleauthor and you're like, you know
what.
This is my approach, this is myprocess, this is what makes
(18:48):
this, is what's special, and youcan teach that to the AI then
it can produce something that'sreally unique.
Speaker 1 (18:59):
Here's the thing, jenna.
I don't even know what makes itspecial.
Like, I don't know what makesme special, I don't know what.
When I make a sale, sometimes Igo back and there's certain
random things that areintroduced into the process.
You randomly meet somebody at abar.
There might be a game on that.
You didn't plan for, but theremight be a moment in that game
that you connect with somebodyat the bar and you start a
(19:20):
conversation and out of that youwind up exchanging LinkedIn
information, and so even artists.
If you ask an artist, what isit that?
What is your process?
How do you write a novel?
How do you create a painting?
And the truth is most, I'm anovelist and I write short
(19:40):
stories and I write poetry, andI can tell you I don't know how
this thing works.
Speaker 2 (19:45):
It's true and it's and you bring up a really good
point and it's also likedifferent types of like.
Maybe you need, you needsomeone to like that's super,
like a robot to grill you aboutit.
So you're like, okay, yeah,you're like, all right, I guess
it's this and this um, pull itout.
Um, because it doesn't comenatural.
And even when it comes to backto businesses, when it comes to
(20:06):
implementing ai, admittedly,like you kind of can't do it
unless they have a process, orat least they have.
Like, all right, we know whatwe, you know in our marketing,
like this is how we talk aboutthings.
Or, if you don't have one, thenyou need to establish one,
because otherwise, like, you'renot going to really like the
output, because it's not goingto sound like you.
(20:26):
It's like, okay, let's naildown like what is you, and then
we teach that to the AI.
Speaker 1 (20:32):
Yeah, yeah, brand tone.
That's a big one.
Yeah.
So to your point and this iswhere I think we can shake hands
and we're on the same page Ithink that businesses that are
large enough, or at leastorganized enough, to develop
processes, repeatable processes,whether it's a way of speaking
(20:53):
scripts, it's things that youwant your employees to do all
the time so that you can delivera consistent product or service
, which in the most time.
For us, the value is that, orfor the business, the value is
that you can get data from thatand you can see what works, what
doesn't work, you can tweak it.
Ai can help you do all of that,and if you're a one-man shop or
(21:16):
a one-woman shop, what you canget from that is
enterprise-level repeatability,and that's huge, oh, it's huge.
Speaker 2 (21:25):
And even enterprises don't have that type of
consistency often we're flexibleenough to do it.
Speaker 1 (21:32):
So for once we can compete with the big boys.
Speaker 2 (21:33):
Oh, this is it, and thank you.
Cause I'm so passionate aboutthis is that there is also part
of that.
Asana study is a big gapbetween what leaders within
enterprises think about AI.
They're really excited, they'relike, yay, yay, we're stoked,
but that their workers are like,okay, well, we don't have any,
(21:54):
like we haven't be re-skilledfor this, there's no strategy
for it, like there's, they'replaying catch up because you
know it's moving really fast,it's just and it's a big ship to
turn and so, yes, in time, it'sa lot of people to train if
you're small, medium-sizedbusiness, you are like a jet ski
, like you're just yes, bob andweave.
Bob and weave exactly.
Like all right, who needs tolearn this?
(22:15):
Me?
Or like, yes, you know, maybemy, you know 30 employees.
Or like a certain core people,and so I'm just feel very
passionate.
It's like now is the time,because they are going to figure
this out and and when they do,it's going to be tougher to
compete with them.
You still can, but do it now.
Speaker 1 (22:35):
Yeah, yeah, learn a technology, get really good at
it and offer it to a company,because I think that companies
are starting to lay off theirjunior people, I mean for better
or worse.
Speaker 2 (22:47):
Yeah.
Speaker 1 (22:48):
And this is opening up.
The value prop is very simple.
Let's say a company has amarketing department.
They've got two junior peopleon their team.
Those junior people are runningthem roughly let's say, 150 to
$200,000 a year and now they'rerealizing that those junior
people are using AI and so halfof the time they're twiddling
their thumbs.
They're not a part of thestrategy team, they're only
(23:10):
there for execution, and so nowyou have to give them more work,
which probably doesn't exist,and what's going to happen is
you're going to lay one of themoff, or both of them, and then
here comes a small little, tinylittle firm that says hey, we
actually know how to use thattechnology that your junior
people were kind of using.
We know how to use that reallywell to deliver maximum value,
(23:34):
optimal efficiency, and we cando this really, really well for
a fraction of the cost.
So your quality goes up, yourprocesses get better, so you're
a revenue driver and you're alsocost cutting.
So now there's this wholefractional thing piece that's
being created.
Speaker 2 (23:52):
That's so true and it's like I mean, I feel torn
because I'm like and it'ssomething that I naturally have
to come to grips with too islike, with AI, it can equal job
loss.
And so my hope and my philosophyis like, as I empower
businesses, it's like reinvestthat time in your people and in
your growth, especially if youhave good people.
But with that being said, let'sbe honest you know businesses
(24:13):
are going to do what they needto do in this economy, and so
it's tricky because that is like, of course, if you're a
business, you're going to sayyes, that also and this is kind
of a larger issue which I'm socurious how it's going to go is
the reason why I think I am soeffective at AI is because I
have that experience within theindustry to then apply that.
(24:34):
And you can do a lot if you arean experienced with AI.
But you have, you know, youkind of have a wall as of now,
and so I do feel concerned aboutthe junior folks and I want to
make sure because you just kindof you learn and you get
experience through reps andthrough having that time, and so
it's like what we need to besure that in businesses just
need to be mindful of like howdo you mentor?
(24:55):
And just not just like OK, allof those tasks are all go to AI.
It's like well, how are you?
Eventually your workforce isgoing to retire, like you need
to have people in your workforce, that a lot of the junior jobs.
Speaker 1 (25:10):
I think that if you entered your field in the last
year or two, it's going to betough.
It's going to be a lot tougher,especially in the computer
sciences.
If you're a developer, aprogrammer, even if you're a
junior marketing person, it'sgoing to be really tough because
, like you said, you're notgoing to be able to develop that
experience because your job mayno longer exist.
(25:33):
And for the ones who just madeit into the senior echelons of
the workplace, those people aregoing to do pretty well because
what they become you and me,they become the people who go.
You know what.
We could do this on our own andwe can do this for other
companies, because we've spentthe last three years learning
(25:54):
how to do this better and usingAI.
Speaker 2 (25:59):
Maybe, that's sad but no, I think it's.
I mean, we need to talkrealistically and also with that
, you know, dose of reality islike what skills do people need
to foster?
Skills do people need to foster?
And it's like those juniorfolks.
It's like how you become supervaluable is knowing ai and then
teaching it, because they'restill like, oh my gosh, so many
(26:20):
people don't know anything aboutit yeah they.
It's been, very honestly, verypersonally rewarding to be able
to blow boomers minds about aiand what, and it's just like tip
of the iceberg too.
They're like can you summarizea contract.
I'm like yes, yeah, it's it'sprobably still.
Speaker 1 (26:42):
they're still awake at night, thinking I mean, I'm
in the goddamn future.
Speaker 2 (26:49):
It's terrifying and exciting to them.
It's terrifying and exciting tothem.
Speaker 1 (27:02):
And so I mean, of course, like yes, it's just
change.
And there's this phrase that'slike everybody loves progress,
nobody likes change.
I put that right next toeverybody wants to go to heaven,
but nobody wants to die.
Speaker 2 (27:13):
Same thing.
I'm taking that one.
Speaker 1 (27:14):
That's good.
That's a really good one.
I came up with it.
Speaker 2 (27:16):
Oh my gosh, mine was from a fortune cookie, I'll take
credit for it, but I didn't doit.
Mine was straight up from afortune cookie, but it's on my
fridge because I was like that'sa good one.
It's painful, and there's a lotof things that are going to
change, and that change is goingto hurt.
That doesn't mean, though, thatthere are no more jobs, like
it's just it's.
It's just going to lookdifferent.
Speaker 1 (27:37):
Yeah, I think that we just came up with a new
business model.
I don't think that you evenrealize what you did.
Yeah, I think you just you putyour finger on something
accidentally, which is there'sprobably room for people like us
to help others, especiallythose junior folks, harness the
(27:59):
power of AI to start their ownbusinesses.
Yeah, I mean, the sky is thelimit here.
It's like businesses can spawn,businesses can spawn businesses
.
And for those people who arefinding it very difficult to
find a job and they don't reallyunderstand entrepreneurship
which we do then some of the bigbrother, big sister
(28:22):
entrepreneurs who have beenmessing with this technology and
creating value, I think thatthere's a real opportunity for
us, and I think this is whatyou're doing.
On TikTok, there are probably alot of people who are like.
I know that when I first landedon your TikTok page, I was like
, okay, that thing that she,that technology that she just
talked about I think you weretalking about the avatar,
(28:43):
actually and I was like how canI use that to make money?
And there are two things thatyou need in order to do that you
need to be an entrepreneur, soyou have to have some sort of
entrepreneurial skills and youneed to understand the
technology, and so I think thatthis is another gold rush, right
, and the only differencebetween this gold rush and the
old one is that there's so muchgold here that you don't even
(29:07):
know.
You can't distinguish gold fromthe trees, from the rivers,
it's just.
The opportunities are blinding,and I think there's a huge
opportunity for people like usto introduce expertise around
entrepreneurship and technology.
What do you think?
Speaker 2 (29:24):
Oh, I completely agree.
I love that and also, likethere is, it's just dripping in
opportunity.
It's almost it's kind of hardto choose something sometimes
because there's so muchopportunity.
Speaker 1 (29:33):
I like that.
Speaker 2 (29:34):
And I love this younger generation too, because
I feel like naturally they justhave this beautiful
entrepreneurial spirit anyways.
Speaker 1 (29:39):
Let's do it.
Let's start a company.
I don't know I think somebody, Ithink somebody and that's I
mean that's a business in itself.
Education, that's.
That's the realm that you're in.
I mean that's.
The future here is that thereare so many opportunities in AI,
and Randy was talking aboutthis the other day.
We were talking about open AIbeing one of those technologies
that just had like a reallycrazy adoption rate.
(30:02):
Like millions of people used itright out of the gate and so it
goes down in history as beingone of the biggest companies
with the fastest adoption ever.
But I said, you know what?
That's not really totally fair,because it's not just one
technology.
Ai, especially generative AI,is a billion technologies in one
(30:23):
and it comes with its ownmanual.
So the only limit here isimagination.
Speaker 2 (30:28):
I think, yes, oh, absolutely.
And it's like I'm justpersonally so excited about AI
itself that that's why I kind oflike, I'm like I want to.
I just naturally talk people'sear off about it, so I'm like,
all right, I guess that's thespace I'm going to be in.
However, like, if you'resomeone that's like I really
want to make X or I really wantto do Y, that should be your
(30:50):
business and Just have itsupported by AI.
That is so in your reach andyou only need a few tools.
It will not be that expensive.
You just maybe need a littlebit of direction and it's so
possible.
I just want everyone to owntheir own business too.
Yeah.
Speaker 1 (31:09):
I do want everybody to own their own business.
I can tell you, owning your ownbusiness is great.
You have flexibility, and I wastalking to my business partner
about this this morning.
We enjoy helping our customersdo better and we love it when
our customers are happy.
This was great.
(31:36):
This was an excellentproduction.
You know, we are in 40different countries and we're
the number one podcast in ourindustry.
I'm like I can die happy.
You know, I don't want to diejust yet.
I do want to go to heaven, butI don't want to die just yet.
But it's such a rewarding thingthat I think that some people
have just never even consideredit's one of those things the
pleasures of owning your ownbusiness and having freedom and
(31:56):
taking control of your own lifeand your destiny.
I mean, I'm not overstatingthis.
I think that it is within reachand within grasp and we're at
the forefront of it.
Speaker 2 (32:07):
Oh, you're so right, and rewarding is a perfect way
to say it.
It was like such a weird shiftto be paid for doing things I
liked, because I kind of thoughtyou only got money.
Speaker 1 (32:14):
It's weird, it feels wrong.
Speaker 2 (32:17):
It's like wait, I'm enjoying it.
Should I actually chargesomeone?
Speaker 1 (32:19):
money.
Yes, yes, yeah, I know exactlywhat you mean.
It feels like cheating it does,but that's just called being a
business owner.
Speaker 2 (32:27):
It's just like Like all right, no, we've just been
conditioned that, like work istends to be so unenjoyable that
having that shift is, I wanteveryone to feel that.
Speaker 1 (32:38):
All right, in the time that we have left, I do
want to get to some of theapplications that you've been
working with and some of theeducation that you're going
around.
So what are the?
Speaker 2 (32:52):
applications and the AI technologies that are on your
radar today.
Absolutely.
We already talked about OpenAI,ChatGPT, of course, and doing
custom GPTs within that.
We also have Anthropics Cloud.
Use those table stakes.
The video avatars are reallyinteresting.
Something I also feel likeshould be table stakes too, at
least for your marketingmaterial, is Eleven Labs has.
For your marketing material is11 Labs has.
(33:19):
It's just AI voiceover, butit's easy, Like it's very spooky
good, and so if you're, ifChatGPT is creating articles for
you, you can easily be able todo audio for those articles.
You can like have some type ofvisual and then do a audio
overlay of it.
It's so the technology is good.
It's very affordable I thinkit's like $11 a month and it's
ethical, because only voiceactors that are getting paid for
(33:40):
it are being sampled to.
Speaker 1 (33:43):
Oh, so it's sampling real people.
It's not just trying to createa script.
Yeah, and it's people that havevolunteered for it.
Speaker 2 (33:47):
And there's almost kind of like I need to look back
, but I think it's almost like aspotify type of arrangement for
them.
So it's huge people are gettingum it's and it was.
It's interesting.
I know there's a I won'tdigress too much but it was
started, I believe, by someonein the czech republic that was,
or somewhere somewhere in ineurope.
Um, that was so frustrated bythe awful dubbing of us films,
(34:10):
and so they're like I gotta finda technology that can make this
better.
Love and it.
And they did, and now it is justlike it's crazy how much it's
blown up Wow.
And you can do multiplelanguages.
Speaker 1 (34:21):
Yeah.
So if back in the day you had,like a dubbing company you know
you had a company that just didthat for movies you'd probably
need voice actors and expensiveequipment and your startup cost
would be through the roof.
Now it's just going to cost you11 bucks a month.
Speaker 2 (34:35):
Yes, yes exactly.
That's nuts, that is crazy Tendollars a month.
Like, and it's really.
Is it as licensed and ethical?
Those are different questions,so big enterprises should be
careful.
If you're a small business, Ithink you're fine to use it.
It is astounding how much it'sprogressed in the last six
months.
It's looking.
It's much better than any othergraphic model that I've seen.
(34:58):
And then um.
And then also anotherinteresting one is accio.
Um, it's for if you're in dataand it's.
It's a way that you can uploaddata or you can integrate all of
your different data sources andthen just talk to it like in a
chat, so you have all of thesedifferent like.
Ok, how did that campaign do?
Can you create a graph?
Speaker 1 (35:19):
Oh man that is like I used to be in paid media, and
if I had that back then, yeah.
Yeah, oh, the hours it wouldhave saved me.
Oh my gosh.
Yeah, you know, when I wasworking at a small credit union
in Bloomington, minnesota, oneof the things that we were
working on in-house and it wastoo expensive for us to even
complete the project wassomething called Analyzer, where
(35:41):
they wanted to feed CRM dataNot CRM.
Is it CRM data?
Yeah, probably.
Yeah, like CRM data, likemember data, customer data,
buying habits, locations, thatkind of stuff into a, a
proprietary tool, and then beable to ask it questions like
where should we put an atm?
(36:01):
Um, and we try to make thisthing work, and because ai
wasn't a thing at the time, ourteam was just like banging your
head against the wall and we hadthis programmer that, honestly,
was taking us for a ride, andnow it's going to.
It cost us, probably, in theend.
If we had actually done it,what we were doing was trying to
(36:22):
build an AI model from scratch.
Right, it would have costmillions.
Yes, it would have costmillions of dollars.
Now, it'll cost how much isthat Accio tool?
Speaker 2 (36:36):
I think it's not that bad at most 60 a month, but
it's uh.
there's tears to it of coursebut, um, but it's like it's in
your reach.
If you're like, if you're anagency, I feel like it's a
no-brainer paid media agency, um, but yeah, oh.
And then another one.
That's fun that I haven't foundreally an application for it
yet, but I hope that one of myclients wants to experiment with
it.
It's for, um, a cgi avatarcreation and so like, think like
(36:59):
gollum from lord of the rings,like he was cgi in the movies,
um, and it took like a team ofat least six people to be able
to do it.
Very time intensive, verydifficult to do.
Now, um, I just uploaded avideo of myself like walking
across the room and now I canjust click it and say character
one.
You can even domulti-characters.
So I could have you and I couldbe in the room and I could
(37:20):
click you as character two andthen pull over and pull it, make
you into a cgi character.
Speaker 1 (37:26):
You could be a robot, you could be wow uh, so that
would revolutionize the movieindustry, the gaming industry.
If you're an independent gamecreator, now you've got more
tools.
Speaker 2 (37:39):
It's helpful because now those types of stories are
more accessible to be told.
Maybe it's something that's abit more complex that otherwise
would just be way too costprohibitive to create.
Now you can do it.
Speaker 1 (37:51):
Once this power is in your hand and you reap the
benefits of owning your ownbusiness, it is scary because
you feel like you're cheatingand you feel like you should not
be having as much fun and itshould not be as easy to do what
you're doing.
But you know what, jenna?
You're the embodiment, I'm theembodiment, and so many other
people Randy Blasick again shoutout to Randy I mean, he is kind
(38:15):
of my poster child for thisthing spinning up a company with
AI.
75% of his company was builtout of AI and that's an
enterprise tech company thatwe're talking about.
This is revolutionizing theworld.
It's moving at breakneck speedand we're on the forefront of it
and I really appreciate youtalking about this today and I
appreciate the work that you'reof it.
I really appreciate you talkingabout this today and I
appreciate the work that you'redoing, because I really think
(38:36):
that it's God's work.
I think that what you're doingis helping the world become
better by using AI and puttingit into the hands of people who
may otherwise have never thoughtabout this and may not think
that they're powerful enough.
And AI is a force multiplierand you're helping put that
power into the hands of people.
So thank you.
Speaker 2 (38:55):
Oh, thank you, and thank you for the great
conversation and I just lookforward to hopefully more people
utilizing it.
Speaker 1 (39:01):
Yes, if you're listening to this for the first
time.
Thank you so much for listeningto this episode of Cybernomics.
If you're tuning in again,thank you.
Thank you for being a listener,jenna.
If people want to find you, Iknow you're on TikTok, they can
look you up there.
That's where I found you, butis there anywhere else that
people can find you?
Speaker 2 (39:19):
TikTok, and then also YouTube and Instagram.
The handle is Jenna underscoreGardner underscore AI.
Speaker 1 (39:26):
Awesome, and I am Josh Bruning.
Check out Bruning MediaB-R-U-Y-N-I-N-G dot com.
Check me out on LinkedIn, oryou can tweet at me at X, or do
you X me at X.
Whatever it is, and it's theBruning.
We'll see you in the next one.
Bye, all right.
Did I miss anything?
No, that was so much fun.
(39:47):
Thank you.
Speaker 2 (39:48):
I like it.
Jenna, you've made this your life's mission.
Well, I don't know if I'd go asfar to say your life's mission,
but at least it's your missiontoday and this is what you're
doing.
I found you on TikTok, which iscrazy.
I've never found somebody onTikTok and then reached out to
them, and now they're here onthe podcast and it's blowing my
mind a little bit.
Speaker 2 (00:18):
Thank you so much for having me.
I'm always excited to talk AI.
Speaker 1 (00:21):
When I think about education around AI, I don't
want to offend anybody, but thefirst thing that comes to mind
is baby boomers, legacy users,people who are not super in tune
with technology, much less withAI.
It's such a nebulous conceptand so far removed from the
(00:45):
day-to-day lives of so manypeople in business.
Yet it is the biggesttechnology.
I mean, it is the best thingnext to sliced bread and since
the invention of the wheel andfire, I do not think that
mankind has had this kind ofpower that is democratized and
in the hands of everybody, andyou've made it your mission to
(01:07):
make sure that everybody canwield that power to their
advantage to become cyborgs, ifyou will.
Speaker 2 (01:13):
Yep, exactly.
Oh, yes, it's just.
I mean, it's ripe for so muchopportunity, especially for
small to medium sized businesses.
Honestly, everyone personalbusiness enterprises but that's
my special passion is empoweringsmall to medium-sized
businesses to be able to harnessAI.
It's a huge impact for theirbusiness.
But you're completely rightthat there is a big education
(01:35):
gap in the technology, not onlyjust the initial foundation of
it, but then it's evolving soquickly that it's really hard to
keep up.
Speaker 1 (01:43):
One of the trends that I've been keeping my eyes
on and I don't know if otherpeople are talking about this in
this way.
I'm sure they are, but just noton my radar but I'm
particularly interested in thisnew economy that's being created
by AI.
As millennials, we understandthe gig economy and the boomers
understand, I think, a lot ofthe economy around manufacturing
(02:05):
and there were factories andyou know that was kind of the
industry that defined ageneration, and so the gig
economy defined our generationin a way.
And now AI has snuck up on usand I think that there's another
economy that's being introducedand there are lots of
opportunities for people likeyou and me and others to make
(02:28):
some money.
Really, that's the long andshort of it is that where there
are inefficiencies, you can findbusiness opportunities, and AI
is one of those technologiesthat allows you to find
inefficiencies and really helpcreate and drive a lot of value.
So that's our topic for todaythe new economy of AI.
(02:49):
It's replacing the gig economyand actually maybe it's
augmenting the gig economy,because AI touches everything.
As a matter of fact, it'saugmenting the manufacturing
industry and it's just crazy.
So how can people harness AI?
And I'm not talking about theend users.
I know we'll get a little bitinto how the legacy users and
(03:12):
how businesses can use AI to dotheir everyday tasks, but how do
people take advantage of thisnew AI boom from a job creation
or from a business creationstandpoint?
Speaker 2 (03:30):
Absolutely so.
I think it's a really goodpoint.
I'm happy to share what I'mdoing in case it can be a
blueprint and inspiration foranybody else is that there's
this huge gap, first of all, ineducation, if you want to teach
people how to use AI, hugeopportunity there, and people
are really willing to first payfor it, of course, but it's also
you're doing really goodbecause people need to.
(03:52):
They need AI literacy to helpnavigate this new world that is
coming and changing and comingvery quickly.
There's also projects, becausenow you're able to solve
people's problems that maybewe're not equipped to otherwise,
but with the help of AI, youcan.
So, for example, I had a clientcall me and they're like I don't
know, like I heard about AI, Idon't know that much about it.
(04:13):
Could it help me, like, draftthis complex real estate
investment proposal?
And I was like, well, maybe.
And then there was a templatethat I could use and, yes, I was
able to do that for them.
And so, where, they could savea bunch of money on a lawyer
drafting it up and, of course, alawyer is going to be able to
review it.
Speaker 1 (04:31):
The most expensive thing in a business is labor.
It's always going to be.
Can you hire more help?
And if you're starting out andyou wake up one day, you're an
entrepreneur and you say I wantto start a business, I want to
go out there and get money, Iwant to help people, I want to
create value, I want to putsomething good in the world, I
want to build an empire that Ican hand to my kids.
Whatever your reason is,whatever the why is, there's
(04:54):
this huge barrier to entry andit's called money, cost and
labor, and so what I'm seeing isthat AI is creating
opportunities for people who canbasically take their skills and
, with relatively low cost, spinup a new company.
So, like you're coming from theworld of marketing.
Speaker 2 (05:16):
The perfect, like the Venn diagram that we love with
all of this is taking yourexpertise and then applying AI
expertise and skills, and thenin the middle is that sweet spot
.
So, for example, like as amarketer, oh my gosh, like the
amount that I can produce.
It's not only just the amountand I'm more efficient, but it's
also the quality is increasedas well.
(05:37):
I mean, I can do so for afractional.
If I wanted to be offeredservices as a fractional CMO,
yes, absolutely.
With Empowered by AI, knowingthose skills, it makes me able
to produce so much more.
Whatever your skill set or yourspecial interest is if it's
sales, if it's engineering, ifit's something that being able
to apply AI skills on top ofthat makes you so formidable in
(06:00):
this new market, oh my gosh,like yeah, yeah, formidable is
the right word.
Speaker 1 (06:05):
It's like a superpower.
It is, yeah, yeah, like RandyBlasick.
Shout out to Randy.
So Randy built his company,compliance Aid with I think it
was like 75% of the companiesjust built with AI.
He woke up one day and was likeyou know what?
I think there's a better way todo compliance and I don't want
to really go out there and hirea bunch of people, so I'm just
going to create a bunch of AIagents.
(06:26):
He calls them his team.
The way that Randy talks aboutAI is it's a little.
Speaker 2 (06:32):
It's a little scary, it's honestly, you know like
he's on the right track becauseAsana did a study, a research
study, in partnership withAnthropic this past year and
they really dug into a lot offascinating facts about ai at
work.
But one of the findings wasthat people that refer to, or
workers that refer to, ai as ateammate instead of a tool are
(06:53):
like 32 percent more productive.
Like it's like changing yourmindset to being like, oh, this
is just a tool.
To being like, no, this is anadvisor, this is a partner, this
is an advisor, this is apartner, this is like a teammate
.
And having that type of oddlylike machine human relationship
really helps to improve theoutput.
Speaker 1 (07:12):
So he's on it, yeah.
What are some of the tools thatyou're using in your day-to-day
work?
Speaker 2 (07:18):
The ones that, and it's ones it's like the typical.
But I love, of course, chatgpt.
I have the Plus account and I'mloving the new model of a one
that came out, and then I useCloud too.
I like to go back and forth, sothose are baselines that I
sometimes, with all the othertools that come out, I think
they can be distraction of, likelearn your basics there with
(07:38):
the LLMs, because that's reallypowerful.
But then other ones that I'vebeen having fun with is HeyGen
is pretty cool.
It's really powerful.
But then other ones that I'vebeen having fun with is hey Jin
is pretty cool.
It's a video avatar Really.
Yes, it's a little spooky.
Tell me more.
It's becoming pretty good.
And Synthesia is another onethat folks use.
I just prefer hey Jin becauseI'm more used to it.
(07:58):
But it's creating video avatars.
You can select different stockimage avatars of just like
people to represent your brandand where you can input a script
and then just it creates avideo for you.
That's pretty realistic.
I'd say we're like 90 of theway there.
There's still a little bit ofimprovements, but good enough
depending on your use case.
(08:19):
And now you can do a customavatar with it as well.
So, like there's a video like Ican just I uploaded footage of
myself.
I'm just saying, like my nameis Jenna, here is me and how I
talk, and now it's able tocreate videos of me just being
able to say anything that I want, and so you can personalize it
for outreach, it could be use itfor training videos it's just
(08:42):
an example of scaling and then,of course, you can localize it
to four different regions andlanguages.
Speaker 1 (08:48):
So does it get better the more footage you upload to
it?
Speaker 2 (08:51):
Yes, yes, as with any AI, the output is only as good
as the input, and so if youupload high quality footage,
there's like certain kind ofweird things like you should
close your mouth after sayingcertain words.
I don't't, naturally, so thatwas a challenge.
So the better footage you giveit, the better output you'll
have.
Speaker 1 (09:09):
Well, I've got lots of footage of me online for
better or worse, and maybe I candig up some more and feed it.
I'll feed it too much and it'llprobably just say Josh, ok,
that's enough, I don't need.
I don't need any more footage.
One of the scary things aboutAI is that when you upload
personal data, it kind of livesin somebody's database, right?
So if I'm uploading tons ofvideo of myself, can other
(09:32):
people access that and canthreat actors potentially use
that to cause harm?
Speaker 2 (09:37):
That is a great question, and so my answer is
depends on the tool that you'reusing and their terms of service
, and so, be careful, is thecaution the one that I'm using.
They have a very high security,good terms of service, and so
no, it's not publicly accessible.
It wouldn't be used fortraining data.
It's just used for my customavatars.
(09:58):
This isn't the only tool that'susing the technology.
If you don't want to be areputable business and use this
technology, I'm sure thatthere's a lot of unfortunate
ways that you can use it too.
So it's definitely adouble-edged sword.
Speaker 1 (10:11):
What are some of the other applications of this
particular technology the AIavatars and if I were a sole
proprietor, what are someservices that I can offer based
on that technology?
Speaker 2 (10:24):
It could be services, but I'm definitely thinking
from a marketing perspective.
And so if you wanted toeducational content, that maybe
you don't have the bandwidth tobe able to record all of it I
mean, if you're a soleproprietor you're so busy and so
you can just, but you cancreate scripts and then feed
that in and it generates videosquickly for you, and in multiple
(10:47):
languages maybe.
How to videos that you put onYouTube?
It's great for search.
I mean, those are ways that youcan expand your reach pretty
easily and with very littlemoney too.
So that's just one example.
If you're a larger company,sometimes coordinating
educational videos with otherpeople's schedules is really
hard.
You can have an avatar of themand just have them approve the
(11:09):
scripts, which is much easierand you don't have to deal with
scheduling.
So those are some examples.
Some people even use it forsales pitches.
I'm still going back and forthon like Sales is one of those
things.
Speaker 1 (11:20):
You just got to ask people who hate sales and ask
them to do sales and you'll seereally quickly why there's this
human element to sales.
There's something about thehuman spirit that if you're good
at sales, you're good at thingslike persuasion, you're good at
finding opportunities, you'regood at finding value, you're
good at listening and empathy isa really big part of sales and
(11:44):
I just don't see that AI can dothat.
I've overheard some of these AIcalls, and it's not the fact
that they don't sound realistic,they sound pretty realistic.
It sounds like you're talkingto a person, but even the yeah,
yeah, you know.
Okay, yeah, I get why you saythat Uh-huh Well, can you tell
me more?
It'll ask these follow-upquestions, but nothing will beat
(12:07):
being able to probe and asksomebody something as simple as
unearthing some of the humanaspects that allow you to
connect with another personasking about their family,
asking about their kids and whatthat means to a human being.
I don't think AI understandshow important someone's child
(12:30):
may be to that person and howimportant that could be to
establishing a connection withsomeone.
Speaker 2 (12:36):
You're so right and I heard a saying and sometimes
I'm like is that correct?
But maybe it is.
It's that sometimes things thatare really hard for people are
easy for AI, like like create,like writing a research paper
really fast or something butthings that are really easy for
people are actually hard for AI,just kind of like that innate
way to connect with someone orthat little like way to add
(12:57):
warmth, like that is actuallyhard for it, and so it makes me
feel comforted as a human tohave that to offer.
But yeah, so, maybe not forsales, although, I have to say,
have you played much with theadvanced voice mode within
ChatGPT4 and 0.1?
Yes, it seems to be kind ofempathetic.
Speaker 1 (13:17):
Yes, it's the simulation of empathy which
comes pretty, you know, becausethere's this element of chaos
that I don't think thatcomputers have really tapped
into.
I think they might.
I'm not saying that they neverwill, they probably will.
But I think that there's thiselement of chaos, whether it's
quantum fluctuations andprobability distributions and us
(13:42):
trying to collapse theprobability wave function by
entering some sort of deal withthe present.
You know this is getting intoreally philosophical stuff.
But if you're thinking about theuniverse as being just sort of
a probability wave functionwhere there's ultimate chaos,
there's total entropy andthere's some sort of order that
(14:07):
comes out of that chaos andhuman beings sort of harness
that chaos or that order I don'tknow which one to produce
things like art, things thatcannot be easily reproduced.
So there's some of that in AI,where they are dealing in the
world of probability and theycan produce novel items.
(14:29):
But I think that the range,maybe that they're capable of
accessing, the range of orderoutside of that chaos, may be
limited to the point where Idon't think they're going to be
able to replicate things liketruly writing the next great
American novel.
It just doesn't sound as good.
Speaker 2 (14:49):
I know what you mean Exactly.
And it's all like crazy becauseit's like, technically, you can
program chaos, like because youcan have, like you can set the
temperature.
you can yes, you can programchaos yes and there's um, but I
know what you mean of like whenit comes to the heart of art.
I man and I love getting intothe philosophy of it all too,
(15:10):
because there's so manyimplications and there's so many
new questions, and even forartists too, I think it's both
also double-edged sword whereit's like you have all of these
new mediums to work with.
Now you have a if ai itself is amedium to work with, you know,
and to be able to, but, um, Imean, like I was a literature
(15:31):
major, like I love English major, English English major, exactly
, you were too, yeah, oh, mygosh, love an English major.
Um, so you know that's.
There's just certain thingsthat are so precious to me, and
so it's hard to imagine justgiving that to a machine and for
that to have the same weight,because it's so much more than
just the words, it's theexperience, um, however, I don't
(15:56):
know.
When we think about the future,sometimes it's initially to
think like change equals bad,and I've changed just equals
different, and so we're gonna,it's just gonna be different
yeah, don't get me wrong, I haveno bias against robots taking
over and producing art.
Speaker 1 (16:12):
I really don't.
If they can do it and it'sreally well done.
If it's a well-written novel,I'll read it.
I don't care, I'm juststruggling with at this present
moment.
Can it really do that?
When we're talking again aboutsomething like sales, there are
elements of sales that AI isreally good at.
For example, if I were toupload a transcript of a
(16:34):
conversation that I had whereI'm really probing a prospect
and trying to find the value,and trying to find value along
every step of the sales process,the AI is really good at
catching things that I can miss.
Like you said, ai is reallygood at things that human beings
are bad at.
Human beings are limited onmemory.
(16:58):
We're really bad at rememberingwhat somebody you know.
I don't even know what I hadfor breakfast.
Yeah, you know what I mean.
So, like, we're really bad atlistening.
Ask any married couple.
Like, that's one of the thingsthat you work on for the rest of
your life is listening.
And so it's really good to beable to plug something into AI
and say and so it's really goodto be able to plug something
(17:22):
into AI and say this is whatthey want, here's what they can
swing.
This is their budget.
What can we do for them?
How can we fit into theirbudget, stuff, value into that
proposal and give that prospectand that company everything that
they can possibly get?
And so it's a powerful tool tobe able to deliver value to
companies and to people.
But I don't know, I don't knowthe human element.
What do you think that humanelement is?
Speaker 2 (17:44):
I think, actually because I might have a counter
argument to you about how itcould write that novel now and
even could do a good sales pitchas well.
And it's because, like, asthings most ai, it's their
general, so as they are, justwithout being, you know,
manipulated um is it's not goingto produce something that's
(18:07):
going to be intriguing orinteresting.
However, the power is andthat's also what comes with
working with businesses is justlike shaping it to be
specialized and bespoke outputfor you, and so for you, for
example, it would be all right.
Well, like in Josh's process,like if you are and that's the
thing you have to be able toname in your process, like kind
(18:27):
of the special sauce, like thethings that you do, your
approach, what makes it special.
If you are able to distill thatand then teach the AI that,
then it can.
I mean, of course, it might notbe as natural, but it's going
to be much more improved.
Or if you're an incredibleauthor and you're like, you know
what.
This is my approach, this is myprocess, this is what makes
(18:48):
this, is what's special, and youcan teach that to the AI then
it can produce something that'sreally unique.
Speaker 1 (18:59):
Here's the thing, jenna.
I don't even know what makes itspecial.
Like, I don't know what makesme special, I don't know what.
When I make a sale, sometimes Igo back and there's certain
random things that areintroduced into the process.
You randomly meet somebody at abar.
There might be a game on that.
You didn't plan for, but theremight be a moment in that game
that you connect with somebodyat the bar and you start a
(19:20):
conversation and out of that youwind up exchanging LinkedIn
information, and so even artists.
If you ask an artist, what isit that?
What is your process?
How do you write a novel?
How do you create a painting?
And the truth is most, I'm anovelist and I write short
(19:40):
stories and I write poetry, andI can tell you I don't know how
this thing works.
Speaker 2 (19:45):
It's true and it's and you bring up a really good
point and it's also likedifferent types of like.
Maybe you need, you needsomeone to like that's super,
like a robot to grill you aboutit.
So you're like, okay, yeah,you're like, all right, I guess
it's this and this um, pull itout.
Um, because it doesn't comenatural.
And even when it comes to backto businesses, when it comes to
(20:06):
implementing ai, admittedly,like you kind of can't do it
unless they have a process, orat least they have.
Like, all right, we know whatwe, you know in our marketing,
like this is how we talk aboutthings.
Or, if you don't have one, thenyou need to establish one,
because otherwise, like, you'renot going to really like the
output, because it's not goingto sound like you.
(20:26):
It's like, okay, let's naildown like what is you, and then
we teach that to the AI.
Speaker 1 (20:32):
Yeah, yeah, brand tone.
That's a big one.
Yeah.
So to your point and this iswhere I think we can shake hands
and we're on the same page Ithink that businesses that are
large enough, or at leastorganized enough, to develop
processes, repeatable processes,whether it's a way of speaking
(20:53):
scripts, it's things that youwant your employees to do all
the time so that you can delivera consistent product or service
, which in the most time.
For us, the value is that, orfor the business, the value is
that you can get data from thatand you can see what works, what
doesn't work, you can tweak it.
Ai can help you do all of that,and if you're a one-man shop or
(21:16):
a one-woman shop, what you canget from that is
enterprise-level repeatability,and that's huge, oh, it's huge.
Speaker 2 (21:25):
And even enterprises don't have that type of
consistency often we're flexibleenough to do it.
Speaker 1 (21:32):
So for once we can compete with the big boys.
Speaker 2 (21:33):
Oh, this is it, and thank you.
Cause I'm so passionate aboutthis is that there is also part
of that.
Asana study is a big gapbetween what leaders within
enterprises think about AI.
They're really excited, they'relike, yay, yay, we're stoked,
but that their workers are like,okay, well, we don't have any,
(21:54):
like we haven't be re-skilledfor this, there's no strategy
for it, like there's, they'replaying catch up because you
know it's moving really fast,it's just and it's a big ship to
turn and so, yes, in time, it'sa lot of people to train if
you're small, medium-sizedbusiness, you are like a jet ski
, like you're just yes, bob andweave.
Bob and weave exactly.
Like all right, who needs tolearn this?
(22:15):
Me?
Or like, yes, you know, maybemy, you know 30 employees.
Or like a certain core people,and so I'm just feel very
passionate.
It's like now is the time,because they are going to figure
this out and and when they do,it's going to be tougher to
compete with them.
You still can, but do it now.
Speaker 1 (22:35):
Yeah, yeah, learn a technology, get really good at
it and offer it to a company,because I think that companies
are starting to lay off theirjunior people, I mean for better
or worse.
Speaker 2 (22:47):
Yeah.
Speaker 1 (22:48):
And this is opening up.
The value prop is very simple.
Let's say a company has amarketing department.
They've got two junior peopleon their team.
Those junior people are runningthem roughly let's say, 150 to
$200,000 a year and now they'rerealizing that those junior
people are using AI and so halfof the time they're twiddling
their thumbs.
They're not a part of thestrategy team, they're only
(23:10):
there for execution, and so nowyou have to give them more work,
which probably doesn't exist,and what's going to happen is
you're going to lay one of themoff, or both of them, and then
here comes a small little, tinylittle firm that says hey, we
actually know how to use thattechnology that your junior
people were kind of using.
We know how to use that reallywell to deliver maximum value,
(23:34):
optimal efficiency, and we cando this really, really well for
a fraction of the cost.
So your quality goes up, yourprocesses get better, so you're
a revenue driver and you're alsocost cutting.
So now there's this wholefractional thing piece that's
being created.
Speaker 2 (23:52):
That's so true and it's like I mean, I feel torn
because I'm like and it'ssomething that I naturally have
to come to grips with too islike, with AI, it can equal job
loss.
And so my hope and my philosophyis like, as I empower
businesses, it's like reinvestthat time in your people and in
your growth, especially if youhave good people.
But with that being said, let'sbe honest you know businesses
(24:13):
are going to do what they needto do in this economy, and so
it's tricky because that is like, of course, if you're a
business, you're going to sayyes, that also and this is kind
of a larger issue which I'm socurious how it's going to go is
the reason why I think I am soeffective at AI is because I
have that experience within theindustry to then apply that.
(24:34):
And you can do a lot if you arean experienced with AI.
But you have, you know, youkind of have a wall as of now,
and so I do feel concerned aboutthe junior folks and I want to
make sure because you just kindof you learn and you get
experience through reps andthrough having that time, and so
it's like what we need to besure that in businesses just
need to be mindful of like howdo you mentor?
(24:55):
And just not just like OK, allof those tasks are all go to AI.
It's like well, how are you?
Eventually your workforce isgoing to retire, like you need
to have people in your workforce, that a lot of the junior jobs.
Speaker 1 (25:10):
I think that if you entered your field in the last
year or two, it's going to betough.
It's going to be a lot tougher,especially in the computer
sciences.
If you're a developer, aprogrammer, even if you're a
junior marketing person, it'sgoing to be really tough because
, like you said, you're notgoing to be able to develop that
experience because your job mayno longer exist.
(25:33):
And for the ones who just madeit into the senior echelons of
the workplace, those people aregoing to do pretty well because
what they become you and me,they become the people who go.
You know what.
We could do this on our own andwe can do this for other
companies, because we've spentthe last three years learning
(25:54):
how to do this better and usingAI.
Speaker 2 (25:59):
Maybe, that's sad but no, I think it's.
I mean, we need to talkrealistically and also with that
, you know, dose of reality islike what skills do people need
to foster?
Skills do people need to foster?
And it's like those juniorfolks.
It's like how you become supervaluable is knowing ai and then
teaching it, because they'restill like, oh my gosh, so many
(26:20):
people don't know anything aboutit yeah they.
It's been, very honestly, verypersonally rewarding to be able
to blow boomers minds about aiand what, and it's just like tip
of the iceberg too.
They're like can you summarizea contract.
I'm like yes, yeah, it's it'sprobably still.
Speaker 1 (26:42):
they're still awake at night, thinking I mean, I'm
in the goddamn future.
Speaker 2 (26:49):
It's terrifying and exciting to them.
It's terrifying and exciting tothem.
Speaker 1 (27:02):
And so I mean, of course, like yes, it's just
change.
And there's this phrase that'slike everybody loves progress,
nobody likes change.
I put that right next toeverybody wants to go to heaven,
but nobody wants to die.
Speaker 2 (27:13):
Same thing.
I'm taking that one.
Speaker 1 (27:14):
That's good.
That's a really good one.
I came up with it.
Speaker 2 (27:16):
Oh my gosh, mine was from a fortune cookie, I'll take
credit for it, but I didn't doit.
Mine was straight up from afortune cookie, but it's on my
fridge because I was like that'sa good one.
It's painful, and there's a lotof things that are going to
change, and that change is goingto hurt.
That doesn't mean, though, thatthere are no more jobs, like
it's just it's.
It's just going to lookdifferent.
Speaker 1 (27:37):
Yeah, I think that we just came up with a new
business model.
I don't think that you evenrealize what you did.
Yeah, I think you just you putyour finger on something
accidentally, which is there'sprobably room for people like us
to help others, especiallythose junior folks, harness the
(27:59):
power of AI to start their ownbusinesses.
Yeah, I mean, the sky is thelimit here.
It's like businesses can spawn,businesses can spawn businesses
.
And for those people who arefinding it very difficult to
find a job and they don't reallyunderstand entrepreneurship
which we do then some of the bigbrother, big sister
(28:22):
entrepreneurs who have beenmessing with this technology and
creating value, I think thatthere's a real opportunity for
us, and I think this is whatyou're doing.
On TikTok, there are probably alot of people who are like.
I know that when I first landedon your TikTok page, I was like
, okay, that thing that she,that technology that she just
talked about I think you weretalking about the avatar,
(28:43):
actually and I was like how canI use that to make money?
And there are two things thatyou need in order to do that you
need to be an entrepreneur, soyou have to have some sort of
entrepreneurial skills and youneed to understand the
technology, and so I think thatthis is another gold rush, right
, and the only differencebetween this gold rush and the
old one is that there's so muchgold here that you don't even
(29:07):
know.
You can't distinguish gold fromthe trees, from the rivers,
it's just.
The opportunities are blinding,and I think there's a huge
opportunity for people like usto introduce expertise around
entrepreneurship and technology.
What do you think?
Speaker 2 (29:24):
Oh, I completely agree.
I love that and also, likethere is, it's just dripping in
opportunity.
It's almost it's kind of hardto choose something sometimes
because there's so muchopportunity.
Speaker 1 (29:33):
I like that.
Speaker 2 (29:34):
And I love this younger generation too, because
I feel like naturally they justhave this beautiful
entrepreneurial spirit anyways.
Speaker 1 (29:39):
Let's do it.
Let's start a company.
I don't know I think somebody, Ithink somebody and that's I
mean that's a business in itself.
Education, that's.
That's the realm that you're in.
I mean that's.
The future here is that thereare so many opportunities in AI,
and Randy was talking aboutthis the other day.
We were talking about open AIbeing one of those technologies
that just had like a reallycrazy adoption rate.
(30:02):
Like millions of people used itright out of the gate and so it
goes down in history as beingone of the biggest companies
with the fastest adoption ever.
But I said, you know what?
That's not really totally fair,because it's not just one
technology.
Ai, especially generative AI,is a billion technologies in one
(30:23):
and it comes with its ownmanual.
So the only limit here isimagination.
Speaker 2 (30:28):
I think, yes, oh, absolutely.
And it's like I'm justpersonally so excited about AI
itself that that's why I kind oflike, I'm like I want to.
I just naturally talk people'sear off about it, so I'm like,
all right, I guess that's thespace I'm going to be in.
However, like, if you'resomeone that's like I really
want to make X or I really wantto do Y, that should be your
(30:50):
business and Just have itsupported by AI.
That is so in your reach andyou only need a few tools.
It will not be that expensive.
You just maybe need a littlebit of direction and it's so
possible.
I just want everyone to owntheir own business too.
Yeah.
Speaker 1 (31:09):
I do want everybody to own their own business.
I can tell you, owning your ownbusiness is great.
You have flexibility, and I wastalking to my business partner
about this this morning.
We enjoy helping our customersdo better and we love it when
our customers are happy.
This was great.
(31:36):
This was an excellentproduction.
You know, we are in 40different countries and we're
the number one podcast in ourindustry.
I'm like I can die happy.
You know, I don't want to diejust yet.
I do want to go to heaven, butI don't want to die just yet.
But it's such a rewarding thingthat I think that some people
have just never even consideredit's one of those things the
pleasures of owning your ownbusiness and having freedom and
(31:56):
taking control of your own lifeand your destiny.
I mean, I'm not overstatingthis.
I think that it is within reachand within grasp and we're at
the forefront of it.
Speaker 2 (32:07):
Oh, you're so right, and rewarding is a perfect way
to say it.
It was like such a weird shiftto be paid for doing things I
liked, because I kind of thoughtyou only got money.
Speaker 1 (32:14):
It's weird, it feels wrong.
Speaker 2 (32:17):
It's like wait, I'm enjoying it.
Should I actually chargesomeone?
Speaker 1 (32:19):
money.
Yes, yes, yeah, I know exactlywhat you mean.
It feels like cheating it does,but that's just called being a
business owner.
Speaker 2 (32:27):
It's just like Like all right, no, we've just been
conditioned that, like work istends to be so unenjoyable that
having that shift is, I wanteveryone to feel that.
Speaker 1 (32:38):
All right, in the time that we have left, I do
want to get to some of theapplications that you've been
working with and some of theeducation that you're going
around.
So what are the?
Speaker 2 (32:52):
applications and the AI technologies that are on your
radar today.
Absolutely.
We already talked about OpenAI,ChatGPT, of course, and doing
custom GPTs within that.
We also have Anthropics Cloud.
Use those table stakes.
The video avatars are reallyinteresting.
Something I also feel likeshould be table stakes too, at
least for your marketingmaterial, is Eleven Labs has.
For your marketing material is11 Labs has.
(33:19):
It's just AI voiceover, butit's easy, Like it's very spooky
good, and so if you're, ifChatGPT is creating articles for
you, you can easily be able todo audio for those articles.
You can like have some type ofvisual and then do a audio
overlay of it.
It's so the technology is good.
It's very affordable I thinkit's like $11 a month and it's
ethical, because only voiceactors that are getting paid for
(33:40):
it are being sampled to.
Speaker 1 (33:43):
Oh, so it's sampling real people.
It's not just trying to createa script.
Yeah, and it's people that havevolunteered for it.
Speaker 2 (33:47):
And there's almost kind of like I need to look back
, but I think it's almost like aspotify type of arrangement for
them.
So it's huge people are gettingum it's and it was.
It's interesting.
I know there's a I won'tdigress too much but it was
started, I believe, by someonein the czech republic that was,
or somewhere somewhere in ineurope.
Um, that was so frustrated bythe awful dubbing of us films,
(34:10):
and so they're like I gotta finda technology that can make this
better.
Love and it.
And they did, and now it is justlike it's crazy how much it's
blown up Wow.
And you can do multiplelanguages.
Speaker 1 (34:21):
Yeah.
So if back in the day you had,like a dubbing company you know
you had a company that just didthat for movies you'd probably
need voice actors and expensiveequipment and your startup cost
would be through the roof.
Now it's just going to cost you11 bucks a month.
Speaker 2 (34:35):
Yes, yes exactly.
That's nuts, that is crazy Tendollars a month.
Like, and it's really.
Is it as licensed and ethical?
Those are different questions,so big enterprises should be
careful.
If you're a small business, Ithink you're fine to use it.
It is astounding how much it'sprogressed in the last six
months.
It's looking.
It's much better than any othergraphic model that I've seen.
(34:58):
And then um.
And then also anotherinteresting one is accio.
Um, it's for if you're in dataand it's.
It's a way that you can uploaddata or you can integrate all of
your different data sources andthen just talk to it like in a
chat, so you have all of thesedifferent like.
Ok, how did that campaign do?
Can you create a graph?
Speaker 1 (35:19):
Oh man that is like I used to be in paid media, and
if I had that back then, yeah.
Yeah, oh, the hours it wouldhave saved me.
Oh my gosh.
Yeah, you know, when I wasworking at a small credit union
in Bloomington, minnesota, oneof the things that we were
working on in-house and it wastoo expensive for us to even
complete the project wassomething called Analyzer, where
(35:41):
they wanted to feed CRM dataNot CRM.
Is it CRM data?
Yeah, probably.
Yeah, like CRM data, likemember data, customer data,
buying habits, locations, thatkind of stuff into a, a
proprietary tool, and then beable to ask it questions like
where should we put an atm?
(36:01):
Um, and we try to make thisthing work, and because ai
wasn't a thing at the time, ourteam was just like banging your
head against the wall and we hadthis programmer that, honestly,
was taking us for a ride, andnow it's going to.
It cost us, probably, in theend.
If we had actually done it,what we were doing was trying to
(36:22):
build an AI model from scratch.
Right, it would have costmillions.
Yes, it would have costmillions of dollars.
Now, it'll cost how much isthat Accio tool?
Speaker 2 (36:36):
I think it's not that bad at most 60 a month, but
it's uh.
there's tears to it of coursebut, um, but it's like it's in
your reach.
If you're like, if you're anagency, I feel like it's a
no-brainer paid media agency, um, but yeah, oh.
And then another one.
That's fun that I haven't foundreally an application for it
yet, but I hope that one of myclients wants to experiment with
it.
It's for, um, a cgi avatarcreation and so like, think like
(36:59):
gollum from lord of the rings,like he was cgi in the movies,
um, and it took like a team ofat least six people to be able
to do it.
Very time intensive, verydifficult to do.
Now, um, I just uploaded avideo of myself like walking
across the room and now I canjust click it and say character
one.
You can even domulti-characters.
So I could have you and I couldbe in the room and I could
(37:20):
click you as character two andthen pull over and pull it, make
you into a cgi character.
Speaker 1 (37:26):
You could be a robot, you could be wow uh, so that
would revolutionize the movieindustry, the gaming industry.
If you're an independent gamecreator, now you've got more
tools.
Speaker 2 (37:39):
It's helpful because now those types of stories are
more accessible to be told.
Maybe it's something that's abit more complex that otherwise
would just be way too costprohibitive to create.
Now you can do it.
Speaker 1 (37:51):
Once this power is in your hand and you reap the
benefits of owning your ownbusiness, it is scary because
you feel like you're cheatingand you feel like you should not
be having as much fun and itshould not be as easy to do what
you're doing.
But you know what, jenna?
You're the embodiment, I'm theembodiment, and so many other
people Randy Blasick again shoutout to Randy I mean, he is kind
(38:15):
of my poster child for thisthing spinning up a company with
AI.
75% of his company was builtout of AI and that's an
enterprise tech company thatwe're talking about.
This is revolutionizing theworld.
It's moving at breakneck speedand we're on the forefront of it
and I really appreciate youtalking about this today and I
appreciate the work that you'reof it.
I really appreciate you talkingabout this today and I
appreciate the work that you'redoing, because I really think
(38:36):
that it's God's work.
I think that what you're doingis helping the world become
better by using AI and puttingit into the hands of people who
may otherwise have never thoughtabout this and may not think
that they're powerful enough.
And AI is a force multiplierand you're helping put that
power into the hands of people.
So thank you.
Speaker 2 (38:55):
Oh, thank you, and thank you for the great
conversation and I just lookforward to hopefully more people
utilizing it.
Speaker 1 (39:01):
Yes, if you're listening to this for the first
time.
Thank you so much for listeningto this episode of Cybernomics.
If you're tuning in again,thank you.
Thank you for being a listener,jenna.
If people want to find you, Iknow you're on TikTok, they can
look you up there.
That's where I found you, butis there anywhere else that
people can find you?
Speaker 2 (39:19):
TikTok, and then also YouTube and Instagram.
The handle is Jenna underscoreGardner underscore AI.
Speaker 1 (39:26):
Awesome, and I am Josh Bruning.
Check out Bruning MediaB-R-U-Y-N-I-N-G dot com.
Check me out on LinkedIn, oryou can tweet at me at X, or do
you X me at X.
Whatever it is, and it's theBruning.
We'll see you in the next one.
Bye, all right.
Did I miss anything?
No, that was so much fun.
(39:47):
Thank you.
Speaker 2 (39:48):
I like it.
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