Ben Serotta: Where Does Responsibility Begin and End? - Ep154
This conversation is with legendary bike builder Ben Serotta.
Ben has been building bikes since the year I was born [1972!]. He is also one of the pioneers of bike fitting, founding the Serotta International Cycling Institute in the late 90’s, and creating the Size Cycle, so fitters could start from scratch to build a custom bike for a given athlete.
We discuss some of the conundrums of modern bike fitting, as well as the tension in business between making a product that is a labor of love and scale, and making a bike that fits the dream / goal / objective of the client.
Ben is a life long student of the sport and a humble and passionate person. I am sure you will enjoy this conversation.
Links:
Serotta Bikes Website ►► https://serotta.com/bikes/
Serotta Bikes on Instagram ►► https://www.instagram.com/serottabikes/
Ben Serotta on Instagram ►► https://www.instagram.com/benserotta/
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.