Ep 04: The Genesis of Bike Magazine with Rob Story

Today we are taking a bit of a trip down memory lane with Rob Story as we look back at the golden era of Bike Magazine and the beginning of the iconic magazine that Rob helped to launch. More than any other publication, Bike managed to capture the spirit of a particular time and ethos present in mountain biking. Irreverent, funny, and dedicated to adventure and great journalism, Bike opposed some of the more sanitized versions of sports magazines of the day. Launched in 1993, the magazine grew out of the same garden as Powder, adopting certain similarities while fearlessly plotting its own course through new territories, types of stories, and amazing features and photography! In our conversation, we hear from our guest about the period leading up to his appointment at Bike, and how the first few issues came together. Rob shares some stories about the important cast of characters that gave the magazine its signature blend of humor and inspiration as we talk about themed issues, the connection between mountain biking and marijuana, and how the style and content were decided upon before landmark changes around the turn of the century. For this fascinating conversation, and likely the first of many with Rob Story, listen in with us today on Cycology.FM!