Ep 08: Richie Schley is a pioneer of mountain bike freeriding and a modern day cycling influencer

The world of mountain bike freeriding has come such a long way over the past couple of decades, and someone who has witnessed this firsthand, and moved with the tide of change is Richie Schley. He joins us on the podcast today to talk about his career, current professional setup, and hopes for the future for himself and the sport! Richie is an absolute legend in the space and proudly owns the title of 'cycling influencer', having smartly carved out a niche with strong brand relationships and visibility within cycling. We get into the nitty-gritty of sponsorship and branding, with Richie weighing in on the lessons he has learned about making the most of opportunities to make a career out of doing what you love, and some of the important landmarks along the way. We also discuss the irreplaceable utility of e-bikes, trail networks across the country, and some of Richie's most memorable magazine covers! The conversation covers rides that Richie still wants to do and the destinations at the top of his list. So for this great chat, layered with loads of awesome insight and experience, be sure to join us.