Want to hear all about the fascinating history and recent changes at industry stalwart SRAM? Well, you have come to the right place! Today we sit down with Co-Founder Stan Day, and recently appointed CEO Ken Lousberg, to go deep on SRAM's most pivotal moments, the ethos of the company, and the elements of the cycling world and industry that keep both of our guests inspired and excited! To kick things off, we look back at the early days of the company in the 1980s, the acquisitions that aided its growth, and the building of an amazing talent pool. Stan and Ken share about some of the challenges they have each been privy to at different points and even some surprising occurrences during the pandemic era. We also get to unpack a bit of the entrepreneurial identity of SRAM and how this still informs their attitude towards new products and their customers. Make sure to tune in to this great conversation and catch it all!
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