Today on Daily Influence, Brian sits down with Alex Sheridan—founder of Impaxs—to unpack how companies can ditch “agency-dependence” and build a lean, authentic, in-house content engine. Alex explains why the best-performing content carries the founder’s voice, how to create a culture of storytelling across the team, and where AI helps (editing, trimming, transcribing, repurposing) without replacing your point of view.
We get practical for busy owners—yes, even the “I’m a plumber, not an influencer” crowd—with simple first steps: film real work, share behind-the-scenes, and publish consistently. Alex reframes “influencer” to “key person of influence,” turning brand building into everyday business practice.
Contact Alex: LinkedIn — Alex B Sheridan; Website — impaxs.com.
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