Exclusive
By June Ramli
We recently sat down with Kimberli Schuitman, the founder of MyCup.Co.NZ. and My Cup Menstrual Cups. Whilst running her other businesses, Kimberli started collecting menstrual cups from all over the world, to gift and share with friends before setting up her very own menstrual cup business in 2014. Her business website was established with a clear purpose – to be people-oriented and not brand-centric. Kimberli’s vision for MyCup was to create a space for all genders to visit and discuss periods where no one would be uncomfortable. When it was first launched her website was unique and provided a point of difference, selling multiple products and brands with an advice channel. Since setting up her business, Kimberli’s vision remains the same, that is to encourage women to get comfortable with their bodies and normalise talking about periods. In this exclusive interview with DailyStraits.com, we ask Kimberli where she got the idea for her brand and some of the challenges she faced in starting her business.
Read the full story at DailyStraits.com
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