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August 20, 2021 21 min

By June Ramli

Becoming The Next Aldi

Welcome to another episode of 30 minutes with In this episode, we break away from our usual entrepreneurial chit-chat and speak to the managing director of Ecostore New Zealand, Pablo Kraus (pictured above).
Ecostore is the leading environmental and sustainable brand in New Zealand that focuses on home, body and baby products. In 1993, Malcolm and Melanie Rands started an ecostore in a small New Zealand eco-village as they were on a mission to help families care for their homes, their health and the world. Wanting to support this mission, the Kraus family initially became involved with the business in 2003, before completing an ownership transfer in 2015.

Fast forward to today, the company is now helmed by Pablo who was born in Germany and raised in Auckland. Pablo initially worked as a web developer for five years in Vancouver, Canada before joining his family’s business PK Group in 2014 and eventually taking over the reins of the company from thereon.

In this episode Pablo discusses

1) His initial reaction when his father asked him to be a part of the business?

2) As a former creative what was the first thing he did to learn a thing or two about running a business?

3) Challenges faced in running a business during COVID-19?

Without further ado, let’s listen to the interview here:

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