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November 28, 2021 30 min

By June Ramli

The Power Of LinkedIn

Welcome to another episode of 30 minutes with DailyStraits.com. Our guest today is New Zealand-based Stanley Henry of The Attention Seeker.
The Attention Seeker is a digital marketing agency focusing exclusively on LinkedIn for B2B reputation building and lead generation. 
Launched in 2019, The Attention Seeker has rapidly become a leading agency to execute digital influence and reputation in B2B relations.  
Co-founded by Stanley Henry, a former General Manager and F&B Director with over 15 years experience from which he has developed deep expertise as well as skills in the service delivery industry. 
LinkedIn is set apart from other social media platforms, as it is the predominant site for B2B connections. 
It was originally founded as a recruitment site before it was sold to Microsoft in June 2016.  
Today, there are over 660 million LinkedIn members worldwide.  
LinkedIn has evolved to become a critical business channel for enhancing company and professional reputation, for communicating thought leadership, sharing a business journey, and increasing the visibility of brands.
In September 2019, 40.8 per cent of all New Zealanders were on LinkedIn, translating to just over two million users.
In Australia, over 37 per cent of the population, or 10 million people are registered users, with more than half logging in every month to the site.

In this podcast we discuss:

• The importance of focusing on LinkedIn?

• Why should organisations consider hiring a professional marketing agency to manage their LinkedIn accounts?

• The benefits of becoming a LinkedIn Influencer?

•  Tips on managing your own LinkedIn account?

Without further ado, let’s listen to the interview here:

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