#27 - Ed Marsh | Strategy & Revenue Growth Consultant for Industrial Manufacturers

In this episode of Dan's Cadre of Experts, host Dan Allford sits down with marketing and sales expert, Ed Marsh, to discuss the evolution of modern marketing and sales strategies.

Ed and Dan delve into the challenges and opportunities facing businesses in today's digital age. They explore the shift from traditional marketing tactics to a more relationship-driven approach, emphasizing the importance of building trust and credibility with potential customers.

The conversation highlights the need for a holistic approach to revenue growth, encompassing marketing, sales, and customer success. Ed shares valuable insights on identifying and nurturing top talent, as well as the significance of leveraging technology to streamline processes and enhance efficiency.

Both hosts agree on the importance of breaking away from outdated marketing and sales methodologies. They discuss the limitations of traditional advertising and the power of content marketing and social media in building brand awareness and generating leads.

By the end of the episode, listeners will gain a deeper understanding of the changing landscape of marketing and sales, as well as practical tips for implementing effective strategies to drive business growth.

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