December 11, 2025 • 41 mins
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Unveiling the Power of Intuition and Creativity
In this episode of the Dark Matter Podcast, host Dev interviews Sarah Ashley, a multifaceted content creator, writer, and entrepreneur based in Florida. Sarah discusses her journey from dealing with perfectionism to founding her copywriting agency, Portal Copy Co. The conversation delves into the importance of living a life without limits, the significance of self-discovery, and the balance of creativity and intuition in both personal and professional spheres. Sarah shares insights on overcoming perfectionism, the role of intuitive guidance in her creative process, and how understanding astrology and human design has helped her stay aligned with her true self. The episode offers valuable lessons on managing energy levels, reflecting on one's purpose, and finding balance in an increasingly digital world.
00:00 Introduction to Sarah Ashley
01:53 Breaking Personal Limits
03:55 Perfectionism in Business
06:38 Overcoming Fear in Content Creation
10:05 The Power of Intuition in Business
18:15 The Role of AI and Self-Discovery
21:25 Navigating Imposter Syndrome and Self-Discovery
22:15 The Importance of Trying New Things
24:21 Misalignment and Fulfillment in Life
27:01 Staying True to Your Voice in a Digital World
30:57 Embracing Change and New Chapters
35:11 Energetic Alignment and Chronotypes
38:54 Reflection and Internal Motivation
40:26 Conclusion and Where to Find More
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
Hello, hello, welcome in. If you're here listening to this
podcast, that means you're destined for something great,
and we both know it to be true. So without further ado, welcome
to the Dark Matter Podcast. Hello, hello and welcome back to
(00:37):
the Dark Matter Podcast. Dev here.
And today's guest is someone whose work hits that sweet
intersection between creativity,consciousness and real world
impact. Sarah Ashley is a multi
passionate content creator, writer and entrepreneur based in
Florida. And she's one of those rare
people who can make storytellingfeel like a portal into what's
(01:00):
possible. She's the founder of Portal Copy
Co, a copywriting agency dedicated to helping brands
unlock and express the truth of who they are.
Through her writing, her content, and her presence
online, Sarah inspires fellow dreamers and doers to live a
life without limits, not just intheory, but in practice.
(01:22):
Her work blends personal development, spiritual
development, and digital storytelling in a way that feels
real, relatable, and genuinely transformative.
Super excited for this year conversation.
So without further ado, let's step into the story behind the
Storyteller. Welcome to the show, Sarah
Ashley. Thank you.
(01:43):
Wow, what an intro. I don't know if that's a lot to
live up to. That's awesome.
Thank you. Thank you so much for having me.
It's what we do here. We set the standard, yeah.
Setting the. You talk a lot about living a
life without limits, So what wasthe first limit you personally
had to break that made that message real for you?
(02:04):
Oh, I do talk a lot about livinga life without limits, in the
sense of not feeling confined bythe life that you're currently
in. I'm really passionate about
helping people understand that they can live a better life and
understand that they can like break out of whatever situation
they may feel confined and like there is a better, you know,
(02:27):
life for you that is waiting. Even if you feel like now is
your best life, there's probablysomething even better waiting.
And you, you have no idea, ran into some limits.
I've ran into limits throughout my whole life, right?
Like I think we all have, but something that has kind of stuck
with me for a while is perfectionism.
(02:48):
And I don't want to say perfectionism is a limit because
it can be whatever you want it to be, right?
It can be a tool, it can be something that actually helps
you grow and it can be a great thing or it can be limiting.
For me, I think that was, that is something that I still deal
with today, that it can feel limiting.
(03:09):
But it was like that first sort of challenge in my life that I
was like, oh, I'm a perfectionist.
I can see how this is, you know,harming me in my day-to-day.
I'm not using it as a tool. It's definitely something that I
need to get over and just try to, like, make work for myself
and like, figure out why I'm being a perfectionist.
(03:32):
Yeah. If that makes sense.
Just the idea of perfectionism. Yeah.
As a limit. Well, where did it come up for
you the most? Like were you at a nine to five?
Like were you at your job? Was it when you were starting
your business? Like where did perfectionism
really start to come up? So you can start to identify
like, hey, this is something that keeps coming up and maybe
is preventing me from, you know,really moving forward the way
that I want to or the way that Ithink about.
(03:55):
Definitely starting my business.That was the first moment where
I was like, wow, I think I am a perfectionist.
I never thought I was a perfectionist before I started
my business. I would actually tell myself
that I wasn't a perfectionist. And then I started getting into
situations where I need to make very quick decisions and I
(04:15):
needed to make decisions that maybe were just unknown.
You know, like whenever you're starting a business, you have to
make a lot of decisions where the result is unknown.
And so that started happening. I'm like, wow, I have a lot of
fear around this. I need to do a lot of work and
maybe I am a perfectionist. I've been lying to myself this
whole time. I am actually struggling because
(04:38):
I couldn't make those decisions very quickly.
It was very difficult for me to try new things because I wanted
to know the outcome before I even did the thing.
And you know, honestly, that's still something that I struggle
with today to a degree, but I have the tools and the knowledge
to help me sort of talk myself out of it, out of that like
(05:01):
perfectionist spiral. But yeah, definitely with making
business decisions because you have to make quick decisions and
you have to make decisions whereyou don't know what's going to
happen. That's just part of it.
That's as a non negotiable. So it's if you want to be able
to make the best decisions for your business and just for
yourself and whatever adventure you're in, whether you're
(05:23):
creative, you're just starting anew project or something like
you don't know what the outcome is going to be and that's OK.
And like telling yourself that'sOK is part of that, that healing
process and just part of that journey and just becoming a
better entrepreneur, creative, whatever is being OK with just
doing something and and not having an outcome like in mind,
(05:46):
release expectations. Right.
Well, it's true because there's a lot of people that are
entrepreneurs that are trying togo into that line of work or
that new career path. And maybe they hesitate to post
a piece of content or a photo because they feel like, well,
what will people think? Or I don't like this or I don't
like the way that it goes. So when it came up for you, was
(06:09):
it specifically? And then we can move on to the
next topic. But I do really want to know,
was it when it, because I know you mentioned in the decision
making, but was it also in like the content creation?
Was it when you were showing up?Was it, you know, in sales
calls? Like where did it specifically
show up? Because now, you know, founding
an agency and really moving things into the right direction.
It's really, I think, key for the listener to understand that
(06:31):
you can still think they could be where you were when you
started and still create successonline.
Yeah, it definitely experienced it creating social media at
first. I've definitely gotten better
about showing up online and likejust the visibility component.
But when I first started being more active online and deciding
(06:52):
that I was going to, you know, share more of my life, I also do
just personal content creation, like lifestyle content and vlogs
and things like that, just separate from what I'm doing
with Portal Copico. But yeah, it was definitely a
situation where I had to talk myself down from, you know, the
spiral, talk myself down from like not posting because of that
(07:13):
fear of visibility. So yeah, that that came up a
little bit. And also just fear of how are
people going to perceive me, fear of fear of also being
limited by what I was posting. So I don't want to say fearing A
niche, but I really had to get over the fact that what I was
(07:36):
posting. I had to understand that just
because I was posting a certain type of content did not mean
that limited me forever. Maybe it got me into a niche for
a moment, or maybe it helped me focus on a particular, you know,
topic for a moment. But I had to understand that I
had the power to change that if I wanted.
(07:59):
And in essence, like over time, it doesn't limit yourself.
Like you have the power to change like what you post, what
you create, how you want to showup online.
It's not like you're putting something out into the Internet
or putting something out on social media and it's like,
that's who you are forever. That's not really the case.
And in my mind at the time, that's kind of what I thought.
(08:20):
And I had to really like, do a lot of like, again, going back
to the perfectionism, like wanting to know the outcome, you
know, wanting to, you know, knowhow I was going to be perceived
and like what niche I was going to fall in, Like all these
different little things that come up, all these different
thoughts and worries. But that was definitely
something I struggled with at first.
I'd now on my personal social media, I have to be strategic
(08:46):
about it, of course. And like with any social media,
you have to be strategic. But yeah, again, I think it's
really just a lot of self talk and telling yourself like, you
can change, it's not permanent. Like don't get in your head
about it because I do that. I tend to do that sometimes too.
I think a lot of people do that.And one other thing that's
always helped me too is that, and I'm sure you can relate to
(09:08):
this too, whether it's a YouTubeor a podcaster or someone that
you've seen just posting contenton social.
Sometimes you find them, you relate with them, and then you
watch a lot of their content. Then sometimes a couple of weeks
or sometimes even months go by, you're watching the content,
then something happens and you just get pulled away.
Maybe life happens, you just getpulled away and then you don't
really follow them or stay as ontop of it as you were before
(09:31):
with consuming their content. But then maybe months or years
later you see them again. It's like they're in a different
space and, you know, they have abetter setup and then they're
more excited about things. So for me, one thing that's I've
always really kept in the the, you know, the frame of my mind
is that right now you just got to show up and play the hand
that you're dealt. And as you continue to grow, you
(09:52):
get better with this. It's kind of like paying your
dues, moving it forward, right? Which is what I love because
it's, it's not a race, right? It's a marathon.
It's who can continue on the longest and just keep showing up
because you love to do it. So I know you talk a lot about
being a storyteller and you say you're a storyteller at your
core. What's a part of your own story
(10:14):
that you didn't realize was shaping your purpose until much
later? Yeah, that's a great question.
I always kind of go back to my college years because when I was
in college, I like most early 20somethings.
I really didn't know what I wanted to do.
I initially went into College inthe computer science field, so I
(10:37):
was a computer scientist. I did that for like a couple of
semesters and I was really struggling with myself because I
thought that was what I wanted to do.
I thought that was like my thing, but sort of halfway
through, I'm like, man, I don't know if I really want to do
this. Like, I don't know if this is
for me. And I again, a lot of fear came
up around changing my majors because, you know, I'd already
been through like a year in thatfield and I just decided that I,
(11:03):
I literally just made the decision.
I'm like, you know what? I'm just going to do business
because I, I just can't. Like just because I enjoy
computer science and I do like the like technical aspects of
it, doesn't mean that's what I'msupposed to do.
And that moment I really stuck with me that you can enjoy doing
something, but it doesn't have to be your career.
(11:23):
It doesn't have to be your focus.
It can be a passing interest or something that you like learning
about, but maybe you don't like doing.
Like it doesn't have to be a endall or be all type of situation.
You know what I mean? So that I transitioned into
business administration and marketing and end up graduating
and with a bachelor's of business and focus and
marketing. But yeah, that was such a huge
(11:44):
change in my life. And I was like, I thought I was
going to graduate in computer science, go to being a software
developer, whatever, you know? But now I'm like, looking back
on that, I'm like, wow, my life would have been totally
different if I'd done that. I don't know if I would have
ever started a business. I don't know if I ever would
have really pursued my passion, which was writing.
So yeah, like, that decision to change my majors in college just
(12:06):
changed the whole trajectory of my life now.
And yeah, it's just crazy weird to think, you know, like, maybe
there's another version of me that is like, you know, coding
and whatnot. But yeah, this Sarah, is like, I
don't know about that. I'd rather be writing.
Well, that's I think that's a gem for all the people that are
listening because that there just shows 1 you started
(12:27):
something and then there was so much fear around like what will
people think? What will I do?
How will I feel about switching something after a year in?
But then again, that is what allowed you to propel this life
that you now love, right? So I just feel like for a lot of
people, whether it's a job or a relationship, sometimes people
are just stuck in it and they don't realize what's possible
because they're, they've been init or there's, you know, tenure
(12:48):
or whatever else excuses that welike to make, right?
So I actually love that piece ofyour story.
Thank you for sharing that. Because again, I think that's a
gem, right? So I guess moving into like when
you're actually creating, so you're a Co operator, you have
your own agency where you actually bring on clients and
you do their copy. So when you're creating, I want
to get into more the creative process now cuz I feel like this
(13:09):
part is so fun for me when I start to really understand what
creators are thinking when they go through that process.
So when you're creating content for either yourself or your
clients, what sort of thing is happening for you internally?
Like, is there an intuitive process?
Is there a spiritual process? Like, what is your process when
(13:30):
you're trying to really understand the person and, you
know, create a piece of copy that really shares who they are,
really evokes that essence? Yeah, yeah.
I always like to say that I am very like intuitively tapped
into whoever I'm working with. So and not to toot my own horn,
but I can tap into the desires and needs of whoever I'm working
(13:53):
with pretty easily and anticipating their needs.
And whether it be just spiritualor just being in the industry
for so long, I find that that really helps, like both of us,
because we're able to bounce ideas off of each other, which
is a very critical part of the creative process, is just being
able to ideate and have a collaborative conversation.
(14:17):
I might even just sit back and, you know, let you rant to me, a
ramble, you know, for 30 minutes.
And then I'm just like taking notes and pieces of what you're
saying. But yeah, just collaboration is
just so important. And it's really that simple.
I think just having conversations with each other
and then just the conversation and then we'll, you know, we get
(14:37):
into the, you know, the whole formal process of like learning
about your audience, learning about your goals, like what you
want to achieve. Like what's the point of us
doing this in the 1st place? And I like to ask a lot of like
deeper questions and like hard hitting questions to figure out
like what the client actually desires, if that makes sense.
Yeah, absolutely. Yeah, just collaboration is so
(14:59):
important. And I don't, I try not to make
it like it shouldn't feel stressful to work with someone.
Like, it should feel like you'rejust talking, right, You know?
Yeah. Well, see, I love this, right.
And I guess the question I have intuitively guided, like, did
you always have that on your compass or is that something
that you kind of learn more of, like you became aware of it and
(15:22):
then that's the direction you want to go?
Like, how much of intuition played a role in you creating
this agency and going into copywriting as your, you know,
founding agency? I've always been a very
intuitively guided individual. I would say it's part just the
fact that I've always been very like tapped into my intuition,
(15:43):
but also part learning what people need because I would say
in most industries, especially in like the writing industry,
people's needs, there's a pattern that develops.
But like written 20 websites, like you notice a pattern like
most people need the same thing but in a different font.
You know what I'm saying? Like they need they, they need a
(16:06):
very similar thing, but in a different, you know, different
flavor. Like it becomes repetitive and
then it becomes easier to anticipate what someone's going
to need overtime. Sometimes there's a wild card,
but I would say half and half. I've always been very intuitive,
you know, love spirituality. It's a just a part of something
(16:26):
that, you know, carry with me throughout anything I'm doing.
If I wasn't writing, I'd probably carry it with me even
as a computer scientist or something else because it's not
something that, you know, goes away just as a spiritual
spiritually guided person. It's, you know, always there.
So. Yeah, I love that a lot because
again, like your whole kind of story, your whole messaging is
(16:48):
saying that no matter what situation you're in, you can get
out of it. And when you really understand,
I feel like this is one of your gifts, right?
Your gifts is knowing that you are someone who prefers to be
guided by your intuition, right?Or someone that is more.
And I feel like you even have better relationships and
connections with people that also appreciate intuitively
(17:08):
guided conversations or even people that understand, like
spiritual awareness and things like that.
Would you agree with that? Or is that kind of like yeah.
OK, No, Yeah, yeah, you're on the right track.
I would agree with that. Yeah.
And I do work with, I work with a good mix of people.
But I like to say, you know, the, the my favorite people to
work with are practical dreamers, people who are very
(17:30):
like, you know, intuitively aligned, creative, but also
willing to like, you know, but in the work and who like have a
good like idea for for what theywant and desire.
And yeah, that's great. So I I love this because again,
your story really talks about both the personal development
aspect, but also the brand messaging.
(17:51):
So in your experience, what's the hidden connection between
knowing yourself and communicating your value to the
world? Well, how can you communicate
your value to the world if you don't know yourself throwing it
back at? Well, it's kind of.
Well, that's. My answer.
Today, you know what, and this is actually going to be a great
conversation. You know, you might not be happy
(18:13):
when it comes back to you. But here's the thing, right?
A lot of people use AI nowadays,right?
So I feel like imposter syndromeis on the rise.
And so, you know, so many peoplethat I know and from my own
experience, the people that knowme like I spent the last three
years coaching coaches, right? And so, you know, grew A7 figure
business did all these things. A lot of people would get into
coaching or get into something because chat told them right?
(18:33):
So then they go, Hey, chat, I want to build a Business Today.
And then Chad's like, oh, here'sall the things.
And it's like, OK, I want to take that forward.
But they don't have the experience, they don't have the
skills. They don't really have a lot of
the things that they know to be true.
They just see it, they read it, and then they try to take it
forward, right. So I feel like now more than
ever, a lot of people don't genuinely truly know themselves.
(18:55):
They just are trying to focus onthe wrong things, external
factors like, you know, money or, you know, fame or status or
power, these sorts of things that don't come internally.
So I mean, do you see that I guess as well or do you actually
find there are still a lot of people that really do know
themselves and aren't really battling with imposter syndrome?
(19:16):
That's a great question. And I feel like it's again, half
and half. There's a lot of people who I
know who do know themselves and like, you know, know what they
want and they, they don't reallyrely on AI very much.
And then on the other hand, there are some people I know who
do go to AI for everything, you know, and ChatGPT, you know,
(19:36):
questions and try to get answersfor everything.
So it's a good mix of people. And I think it's personally, I
enjoy knowing people who are on both sides of the spectrum, if
you will, for, for AI and just this topic, because it helps me
find like a good middle ground somewhere in between.
I do use AI as like a thought partner, like someone to help me
with ideas and to just bounce ideas off of research, compile
(20:00):
information as a thought partner.
And on the other hand, I also dotake a lot of time to try to
figure out who I am, learn aboutmyself.
I'm super into astrology and human design, all the things
destiny matrix. We could go down like a whole
nother rabbit hole conversation.But yeah, I spent a lot of time
in self discovery. So I'm.
(20:22):
I think it's good to be somewhere along the middle so
you're not totally oblivious to who you are, but also to what's
going on around you with the changes in technology and how
you can use it as a tool. But yeah, to your point, there's
a lot of people who just say chat, what can I do to make
money? And they try to go about it.
And if you are, you know, using chat in that way and going about
(20:43):
it that way, it's great. If you've never been in business
and you maybe just don't even know like, how to start a
business, what's even out there with opportunities are.
So it's good for like, you know,opportunity scoping, so to
speak. But yeah, I think eventually
those people will, you know, find that they need to do some
deeper work and like, dig into it and figure out like, why,
(21:04):
what, how of everything as they're going through it.
Is that, well, is that what you would suggest?
Because again, like, I know and all my platforms, I, I see a lot
of people, it's like, you know, 90 days ago they were a teacher
and now all of a sudden they're a high ticket sales coach.
And it's kind of like, like how it doesn't make sense, you know
what I mean? I spent two years doing door to
(21:24):
door sales and I still don't call myself that.
So I just feel like we live in such a day and age where it's,
you know, again, chat moves things forward.
I had clients before too. It's like we're kind of moving
on the same path. The next time I chat with them,
it's like, yeah, I'm going to build this app and these are the
merch things and these are it's like you haven't even got your
first client. Like why you time up building an
app and doing all these things, right?
(21:44):
So for someone who maybe is messing around with chat or, you
know, really dealing with imposter syndrome too, too much,
like what's your take on that? And maybe what would be one
piece of advice that you would give to someone that's too far
on that and maybe don't really know themselves and are maybe
too outwardly focused? Yeah, man, that's like such a
(22:06):
big topic. Really.
I'm a, I'm a manifesting generator.
Yeah, yeah, a lot of rabbit holes to get down here.
I would say again, like you got to do the work to know yourself
and figure out who you are. And just because you might see
something like chat may tell youto start a drop shipping
(22:27):
business. I don't know, like say you're a
teacher and it says try drop shipping.
Honestly, I've tried a lot of things honestly.
And if you feel like you want totry drop shipping and you're
currently a teacher or somethingor a swim coach, whatever, and
it's totally out of left field for you to be a drop shipper,
just try it. If you, you know, feel called
(22:48):
to, if you feel like you want toand then it's probably going to
fail and that's OK. And like, but when you do fail,
that's a learning process and you're going to figure out, hey,
either I love drop shipping or Ihate drop shipping.
OK, what's the next thing that Imight like?
And in those in that learning process, you're going to learn
more about yourself and about your interests, which will lead
you closer to that like that golden, you know, nugget of
(23:13):
wisdom, golden nugget of like opportunity that you've been
seeking, I guess. But it just comes with, for me,
it comes with trying new things.Maybe you're speaking as a
projector. Maybe it's not trying new
things. Maybe it's like focusing in on
like that one thing that you, you know, you're passionate
about, but. Well, it's, it's, it's
interesting. And like you said, we, we really
could go down so many different directions with this.
(23:35):
And for me, I think it's, I hateto say it like this, but it's
almost like a trigger for me when I see someone who's just
kind of like they're doing this and then next week they're doing
this and then they're bringing clients in.
But then they can't really fulfill on it because they don't
actually know what they're doing.
And it's just kind of like it kind of gives a bad Rep for
other people that are doing really great things.
I always relate this to my door to door experience.
(23:55):
Like when I did door to door, I sold telecom, right?
So it's home phone, TV and Internet.
When I knock on people's doors, you would be surprised.
The biggest objection that I gotwas I was scammed before.
And it's like, well, how were people out there doing this?
Because now for people that are trying to do this, honestly,
you've really just put a little bit of a smoke in the wheel.
Once I understood how to handle that, like, that was fine.
(24:16):
But I just feel like that's sucha big thing.
And, you know, again, this is what's leading to a lot of
misalignment in the world. Do you see that?
Like do you feel like a lot of people are kind of, you know,
misaligned and there's a lot of people that are maybe kind of
not living fulfilling life? Or do you feel like, no, like
from what you're seeing it from your point of view, you still
(24:37):
see that there are people that are no genuinely happy, very
feeling fulfilled internally andliving a life full of purpose.
Do you see that? Yeah, I would love to see more
people who are full of life and living life, you know, full of
purpose. But yeah, there's a lot of
misalignment out there and just a lot of people who or just kind
(24:59):
of caught up in like what's going on in the world and just
maybe feel overwhelmed or just feel the pressure of the world
and things going on around them.So I think that's probably one
of the biggest things that I've seen, especially just to people,
you know, in my, my circle, people are definitely like
tapped into things going on in society and just, you know,
(25:22):
globally and whatnot. So yeah, it's a lot of pressure,
I feel like. But kind of going back to
something you said a few minutesago, I want to iterate too, that
like writing is something I've discovered about myself and
that's something I've been passionate about for a long
time. So I might try a drop shipping
(25:42):
business or I might try coachingor just something else.
But at the core of my being likeI know that I'm passionate about
writing. I know like the core things that
like I'm interested in and passionate about.
And that comes from self discovery and just learning
about yourself and like what youvalue, who you are.
(26:03):
I think it's good to try new things though and like just go
out. But yeah, because you never know
like what you're going to find that you might enjoy as well
that you can add to those like core interests.
But. Right.
Yeah, interesting. So it is right?
Like I feel like it's. Kind of opening up.
For a lot of people and, and whether you're on the one side
of the scale, it's like perfect confirmation that, yeah, you
(26:25):
know yourself and just keep doing what lights you up and
that makes you happy. And for other people on the
other side of the scale, it's just kind of like, look, just
try it, you know, test it, go for it.
But in it, don't be too discouraged if it doesn't go the
way that you want. Like look at that as a learning
experience and continue maybe peeling back the layers of the
(26:46):
onion that we call ourselves, you know, because sometimes in
the hardships and in the failures, that's where you learn
the most about yourself, right? And defeat as a soccer player
myself, I get that right. So I got a couple more questions
for you and I'm really excited for these couple of questions.
So in an online world, because of course this is digital time,
we're all doing things from everywhere.
(27:06):
You're in Florida right now and I'm in Timmins ON and we can
connect, right? Like we're beside each other,
but in an online world full of noise, how do you stay anchored
in your voice instead of slipping into trending versions
of yourself? So trying different things and
doing all that. Right, a few different paths I
could go down here. I don't know you, maybe you've
(27:28):
done this, but I have really been leaning into my astrology
and my human design and like howI show up online.
I don't know if you've like experimented with that or.
Yeah, well, it's funny because I'm like, I'm the shores, but my
girlfriend Jess, she's the mountains, right?
So when we do content or when welook at things, it's like she
(27:50):
very well needs to see the full picture of things, whereas for
me, I can just take action on the small thing.
So for us, now that we're running a business together, it
is very much like, how does our,you know, content shape?
How should we make decisions together?
That really does reflect that because then the not self theme
is bitterness, right? So then it's like if you start
acting outside of yourself and doing the things that you don't
(28:12):
want to do, then we start getting bitter, right?
So it's like, yeah, when you know your astrology and your
human design, you can make different decisions, right?
Better for yourself and for youryour business.
Yeah, so I lean into that a lot for social media and in leaning
into that, I feel like that really puts my own like helps me
like stay anchored and who I am like on social media when I'm
(28:36):
reflecting on my astrology, human design and I'm I'm not,
you know what? I don't see it as like the end
all be all like this is how it is.
I really view it as like a learning tool and like a self
reflection tool. But yeah, I reference that and I
definitely go down rabbit holes,especially when I'm sort of
going back to the drawing board like once a year maybe or like
(28:56):
every other, every other quarteror so throughout the year, I'll
go back to the drawing board andlike assess my social media and
like think about what I want to post.
Am I happy with what I'm posting?
Like is this me? And sort of audit my social
media from that perspective. So that's something I do to help
stay anchored and like what I'm posting to produce more signal
(29:17):
instead of noise. And I have some content pillars
that I've defined for myself or like, especially for my personal
social media channels. I do jump on some trends here
and there just like help with like quick virality, like
especially on TikTok or whatever.
But yeah, I lean into those content pillars and I audit
(29:37):
them. So that's something I would
suggest for listeners to do. It's like if you do have an
active social media presence, like ask yourself like, is what
I'm producing now on social media still relevant?
Like who I want to be and who I want to be in the next, you
know, three to six months and ask yourself some series of
questions, do some, you know, reflecting on it.
(29:58):
And maybe you want to start posting about something else and
that's OK. So yeah, audits and not
constantly, but routinely and intentionally looking at your
social media is really helpful to, you know, stay anchored in
what you want to produce and whoyou are so.
Yeah, I love that answer and I preach that a lot too.
(30:18):
Just reflecting, right? And just make it a habit every
Sunday. Just reflect.
And you know, your goals can change, your priorities can
change, life can change in an instant, right?
And so it's always good and it'salways healthy to just make sure
that you're working towards the same thing or you're doing it
for the same reason. Because if you're not and it has
changed, like you definitely want to shift because again, it
(30:40):
doesn't take much for us to get out of alignment with ourselves
and the things that we're doing in posting.
And so, you know, once you're there, it's it's kind of harder
to get out of, but you can be very preventative with this
stuff too. So I guess with that, got a
couple more questions. So you help brands tell their
story, but what's the story thatyou're currently stepping into
(31:04):
in your own life and business? Like what chapter are you
writing right now for yourself? That's a great question at this
time of my life because I feel like I am there is a new life or
a new story that is calling me. I see.
You know how whenever you feel some change about to happen,
(31:24):
like you can see it in the distance maybe or feel it
happening, but it's a little hazy and you're not sure but
like, you know, it's about to happen is if that analogy hits.
But I feel like I am in that phase of my life right now.
Yeah. Just personally and
professionally just boat like a lot of change is probably about
to happen and I know it's coming.
(31:44):
It's just a little hazy right now.
But I mean, I welcome it. It's a little scary, but I don't
know, I don't know, like talk too much about it because I
don't know, like what it is and like all the details, but yeah.
But yeah, you know what I'm saying?
Like you, you feel like there's change coming, but like you're
like, what's out there? Yeah, I always relate it to the
(32:06):
story of like, you know, when you're growing up, you're
hanging around a certain amount of friends and you're doing a
certain thing, but then eventually you just get to a
point where it's like, OK, like I'm I'm done doing the things
that I was doing. Maybe it's ready for that new
thing, but you really don't knowwhat that new.
It's kind of like you're not in limbo, but it kind of feels like
you've done what you needed to do for that chapter, but you're
not yet at the new chapter and it's still question marks.
(32:28):
But it's it's exciting, right? It's exciting.
Just don't know what it looks like yet.
Exactly, so I wish I had a greatanswer for that question, but
I'm currently in that phase. So.
Come back, come back to me. Yeah.
Well, I think that is a great answer though, right?
Because it's, again, it's inspiring.
It's like, yes, like even now, even after you have your own
agency and you've done a lot of personal development work now,
(32:50):
you're still moving to new heights.
And who knows what that looks like yet, but it's an exciting
new chapter. And you know, it's, it's
exciting. That's a really happy thing to
see, right? Definitely.
And I am sort of I, I don't knowif you're like this too, but
I'm, I can see myself in like 30years from now and like I can
(33:13):
see that vision that I, you know, want for myself, but I
have to not focus on it so much because it kind of like there
carries like a lot of weight forlike that vision.
And I don't know what's going tohappen between here and 30 years
from now. Like a lot of things could
happen. So again, stepping into each
phase like welcoming whatever happens and like, yeah.
(33:35):
And it, it kind of also goes back to that idea of
perfectionism I talked about a little bit ago, like wanting to
know the outcome, like wanting to know what's gonna happen in
30 years. Like, what's that next phase?
Like, what is it? I've just got to like, release
it and like, let it go, you know, whatever, Like whatever
I'm stepping into now, I'm just like welcoming it so.
And I have no expectations so. Which is the best thing.
(33:56):
And I was literally just talkingabout this last night with Jess
and I was telling her because wego back and forth on like
envisioning and having a vision for like that next target or
that next goal. And I was suggesting too.
And she's in full agreement. But I think it's so funny that
sometimes when you have a visionspecifically for what you want
(34:17):
it to look like, in some situations, it's actually good.
Like if you want a specific car with a specific make and those
specific things, then sure, likethat makes sense because it's a
specific thing, right? But sometimes, and this happens
where some people want a relationship and so they
envision this perfect girl and these trades and these things,
right? But then what ends up happening
is you focus so much on what youthink you want that when the
(34:39):
universe actually gives you something that's actually better
for you, you almost like aren't open into those opportunities
because you're so focused on this specific thing that you're
trying to create from your current situation.
So yeah, I mean, opportunities are really endless, right?
And even the vision, I know we can have a whole conversation.
I mean, if I knew that you you did all of this and you're in
(35:01):
this sort of work, I mean, we probably could have taken the
conversation that way, to be honest, because I do enjoy, you
know, this kind of stuff as well.
But yeah, second last question here for you, for the spiritual
or intuitive entrepreneurs, whatdoes energetic alignment
actually look like in practical day-to-day applications?
Oh, have you? This might be another rabbit
(35:23):
hole as well, but have you heardof chronotypes?
Are you familiar with chronotypes?
OK, so some, so chronotypes are A chronotype is basically like
how your body moves through the stages of sleep and wakefulness.
So a lot of there's about I think 4 different types of
(35:44):
chronotypes you got like the bear, wolf, dolphin, and the
lion I believe. And they all represent different
stages of your energy, how your energy moves like throughout the
day depending on your sleep cycle in your stages of
wakefulness and restfulness. This might be a whole different
tangent to the question you justasked me, but that's what popped
(36:06):
in my head first. So I kind of want to run with
it, but when I just learned about chronotypes, that really
helped me understand my energy levels, how I could be more in
alignment with my energy like throughout the day.
So for example, if you're someone who wakes up at like
5:00 AM every day and then you get your your most energy in the
(36:27):
morning and then you kind of weighing off like around 1:00 or
so and you're more creative usually in the morning time
around that 5:00 AM, you might be more of a lion chronotype.
That's just an example. I could get really, really deep
into it, but learning about thathelped me sort of unlock a new
understanding about my energy, how I can work with sleep, sleep
(36:51):
and wakefulness to be more in alignment with how I moved
throughout my day. So for example, I'm more
creative in the morning. Didn't know that that was just a
result of how I go to sleep and wake up.
And then I tend to be, you know,just kind of, I want to get all
of my high impact work done in the morning.
(37:12):
And then by like 1:00, I'm kind of over it.
I'm done. I've used all my like creative
energy. Whereas someone else that I
know, for example, they get their creative energy at night
and they feel the most energetically aligned at night
at like 10:00 PM. And I'm like, I'm asleep and
they're up and they're awake andthey're active.
Their brain is going there mentally.
(37:33):
They feel really creatively aligned.
Like they just feel like locked in in the zone.
And I'm like, I'm just, I'm and not like that at all.
So it's just really beautiful. Like how we can all use sleep
and wakefulness to help us be the most energetically, like,
activated and aligned and use that to our advantages.
Yeah. Now that's kind of like a whole
(37:54):
difference path. You probably didn't expect me to
get down. But I do think it's interesting
because now for the people that are listening, I think this is
right up their alley. And so for the people that may
not know this, it could be useful and helpful because,
yeah, I mean, I used to think itwas the coffee that we were
drinking that we would crash allthe time, right?
But then even when we weren't drinking coffee, we would still
(38:14):
crash. So then it's kind of like, OK,
now you're starting to understand it.
And it doesn't have to be you'reas tired, you know, like there
could be, you know, some spiritual energetics behind it.
And I think once you learn how to harness that, I think you
really can be unstoppable, right?
Yeah, and it's definitely leaning towards more like
scientific, but I am I'm the type of person I believe like
(38:37):
science and spirituality go handin hand.
Like I think science can help explain spirituality and
spirituality can help, you know,backup science and vice versa.
I think it's one in the same, honestly, especially when you
get into like, you know, quantumphysics and things like that.
But yeah, in terms of more like feeling energetically aligned,
(38:57):
like you feel like you're in your purpose, like you feel
rooted and like what you're doing, like from a more like
metaphysical stance or just morelike that inner, inner sense of
groundedness and knowing. Like for me again, like just
honestly just all goes back to like reflection, like building
in reflection in your day-to-dayin different ways.
(39:17):
Like, you don't have to just sitdown and, like, stare at a wall
and, like, reflect and think like that's the most boring way
to reflect. But like, journaling or just
going for a walk or like, opening your notes app on your
phone while you're going and doing something outside or even
while you're cooking, you could be reflecting on something.
Yeah. There's some so many different
(39:37):
ways like reflect and you know, tap into what's going on in your
inner world and it whenever you're doing that, it creates
opportunities for you to sort ofcheck and determine if you're
energetically aligned or not. And that just sparked a whole
nother chain of ideas. So it's just so important to
reflect. Right.
I love that. And again, Golden gem for those
(39:59):
that are listening, because I think this is another one of
those pieces that when you really understand that a lot of
the answers that we're looking for come internally and I think
it really is finding that. You know, the motivation to do
it cuz I feel like sometimes we're not motivated to do the
work internally, right? It's just more of like chasing
the next thing. But I think there is a lot of,
(40:20):
you know, really fantastic benefits that come from looking
internally, right? So I love this conversation.
Sarah Ashley, thank you so much for being on for people that
want to learn more about, you know, what you're up to and
things like that. Where can they find you?
Yeah, you can find me on social media for my business at Portal
(40:40):
copy Co, PORTALCOPY Co and then personally, I'm Sarah E Ashley
Sarah with the HE Ashley on mostsocial medias.
I'm primarily on TikTok and Instagram.
And then I also have, you know, my websites and everything
LinkedIn, my BIOS. So you can find me on pretty
much wherever you are. Amazing.
(41:03):
Thank you so much. And of course, for the viewers,
all the links to connect with Sarah will be down below.
All of my links, as always, willbe down below.
Thank you so much for tuning in.And as always, I'll catch you on
the next one. If you enjoy today's episode,
please like, comment, share, subscribe to it all.
(41:24):
You know I appreciate it. And as always, I'll catch you on
the next one.
Hello, hello, welcome in. If you're here listening to this
podcast, that means you're destined for something great,
and we both know it to be true. So without further ado, welcome
to the Dark Matter Podcast. Hello, hello and welcome back to
(00:37):
the Dark Matter Podcast. Dev here.
And today's guest is someone whose work hits that sweet
intersection between creativity,consciousness and real world
impact. Sarah Ashley is a multi
passionate content creator, writer and entrepreneur based in
Florida. And she's one of those rare
people who can make storytellingfeel like a portal into what's
(01:00):
possible. She's the founder of Portal Copy
Co, a copywriting agency dedicated to helping brands
unlock and express the truth of who they are.
Through her writing, her content, and her presence
online, Sarah inspires fellow dreamers and doers to live a
life without limits, not just intheory, but in practice.
(01:22):
Her work blends personal development, spiritual
development, and digital storytelling in a way that feels
real, relatable, and genuinely transformative.
Super excited for this year conversation.
So without further ado, let's step into the story behind the
Storyteller. Welcome to the show, Sarah
Ashley. Thank you.
(01:43):
Wow, what an intro. I don't know if that's a lot to
live up to. That's awesome.
Thank you. Thank you so much for having me.
It's what we do here. We set the standard, yeah.
Setting the. You talk a lot about living a
life without limits, So what wasthe first limit you personally
had to break that made that message real for you?
(02:04):
Oh, I do talk a lot about livinga life without limits, in the
sense of not feeling confined bythe life that you're currently
in. I'm really passionate about
helping people understand that they can live a better life and
understand that they can like break out of whatever situation
they may feel confined and like there is a better, you know,
(02:27):
life for you that is waiting. Even if you feel like now is
your best life, there's probablysomething even better waiting.
And you, you have no idea, ran into some limits.
I've ran into limits throughout my whole life, right?
Like I think we all have, but something that has kind of stuck
with me for a while is perfectionism.
(02:48):
And I don't want to say perfectionism is a limit because
it can be whatever you want it to be, right?
It can be a tool, it can be something that actually helps
you grow and it can be a great thing or it can be limiting.
For me, I think that was, that is something that I still deal
with today, that it can feel limiting.
(03:09):
But it was like that first sort of challenge in my life that I
was like, oh, I'm a perfectionist.
I can see how this is, you know,harming me in my day-to-day.
I'm not using it as a tool. It's definitely something that I
need to get over and just try to, like, make work for myself
and like, figure out why I'm being a perfectionist.
(03:32):
Yeah. If that makes sense.
Just the idea of perfectionism. Yeah.
As a limit. Well, where did it come up for
you the most? Like were you at a nine to five?
Like were you at your job? Was it when you were starting
your business? Like where did perfectionism
really start to come up? So you can start to identify
like, hey, this is something that keeps coming up and maybe
is preventing me from, you know,really moving forward the way
that I want to or the way that Ithink about.
(03:55):
Definitely starting my business.That was the first moment where
I was like, wow, I think I am a perfectionist.
I never thought I was a perfectionist before I started
my business. I would actually tell myself
that I wasn't a perfectionist. And then I started getting into
situations where I need to make very quick decisions and I
(04:15):
needed to make decisions that maybe were just unknown.
You know, like whenever you're starting a business, you have to
make a lot of decisions where the result is unknown.
And so that started happening. I'm like, wow, I have a lot of
fear around this. I need to do a lot of work and
maybe I am a perfectionist. I've been lying to myself this
whole time. I am actually struggling because
(04:38):
I couldn't make those decisions very quickly.
It was very difficult for me to try new things because I wanted
to know the outcome before I even did the thing.
And you know, honestly, that's still something that I struggle
with today to a degree, but I have the tools and the knowledge
to help me sort of talk myself out of it, out of that like
(05:01):
perfectionist spiral. But yeah, definitely with making
business decisions because you have to make quick decisions and
you have to make decisions whereyou don't know what's going to
happen. That's just part of it.
That's as a non negotiable. So it's if you want to be able
to make the best decisions for your business and just for
yourself and whatever adventure you're in, whether you're
(05:23):
creative, you're just starting anew project or something like
you don't know what the outcome is going to be and that's OK.
And like telling yourself that'sOK is part of that, that healing
process and just part of that journey and just becoming a
better entrepreneur, creative, whatever is being OK with just
doing something and and not having an outcome like in mind,
(05:46):
release expectations. Right.
Well, it's true because there's a lot of people that are
entrepreneurs that are trying togo into that line of work or
that new career path. And maybe they hesitate to post
a piece of content or a photo because they feel like, well,
what will people think? Or I don't like this or I don't
like the way that it goes. So when it came up for you, was
(06:09):
it specifically? And then we can move on to the
next topic. But I do really want to know,
was it when it, because I know you mentioned in the decision
making, but was it also in like the content creation?
Was it when you were showing up?Was it, you know, in sales
calls? Like where did it specifically
show up? Because now, you know, founding
an agency and really moving things into the right direction.
It's really, I think, key for the listener to understand that
(06:31):
you can still think they could be where you were when you
started and still create successonline.
Yeah, it definitely experienced it creating social media at
first. I've definitely gotten better
about showing up online and likejust the visibility component.
But when I first started being more active online and deciding
(06:52):
that I was going to, you know, share more of my life, I also do
just personal content creation, like lifestyle content and vlogs
and things like that, just separate from what I'm doing
with Portal Copico. But yeah, it was definitely a
situation where I had to talk myself down from, you know, the
spiral, talk myself down from like not posting because of that
(07:13):
fear of visibility. So yeah, that that came up a
little bit. And also just fear of how are
people going to perceive me, fear of fear of also being
limited by what I was posting. So I don't want to say fearing A
niche, but I really had to get over the fact that what I was
(07:36):
posting. I had to understand that just
because I was posting a certain type of content did not mean
that limited me forever. Maybe it got me into a niche for
a moment, or maybe it helped me focus on a particular, you know,
topic for a moment. But I had to understand that I
had the power to change that if I wanted.
(07:59):
And in essence, like over time, it doesn't limit yourself.
Like you have the power to change like what you post, what
you create, how you want to showup online.
It's not like you're putting something out into the Internet
or putting something out on social media and it's like,
that's who you are forever. That's not really the case.
And in my mind at the time, that's kind of what I thought.
(08:20):
And I had to really like, do a lot of like, again, going back
to the perfectionism, like wanting to know the outcome, you
know, wanting to, you know, knowhow I was going to be perceived
and like what niche I was going to fall in, Like all these
different little things that come up, all these different
thoughts and worries. But that was definitely
something I struggled with at first.
I'd now on my personal social media, I have to be strategic
(08:46):
about it, of course. And like with any social media,
you have to be strategic. But yeah, again, I think it's
really just a lot of self talk and telling yourself like, you
can change, it's not permanent. Like don't get in your head
about it because I do that. I tend to do that sometimes too.
I think a lot of people do that.And one other thing that's
always helped me too is that, and I'm sure you can relate to
(09:08):
this too, whether it's a YouTubeor a podcaster or someone that
you've seen just posting contenton social.
Sometimes you find them, you relate with them, and then you
watch a lot of their content. Then sometimes a couple of weeks
or sometimes even months go by, you're watching the content,
then something happens and you just get pulled away.
Maybe life happens, you just getpulled away and then you don't
really follow them or stay as ontop of it as you were before
(09:31):
with consuming their content. But then maybe months or years
later you see them again. It's like they're in a different
space and, you know, they have abetter setup and then they're
more excited about things. So for me, one thing that's I've
always really kept in the the, you know, the frame of my mind
is that right now you just got to show up and play the hand
that you're dealt. And as you continue to grow, you
(09:52):
get better with this. It's kind of like paying your
dues, moving it forward, right? Which is what I love because
it's, it's not a race, right? It's a marathon.
It's who can continue on the longest and just keep showing up
because you love to do it. So I know you talk a lot about
being a storyteller and you say you're a storyteller at your
core. What's a part of your own story
(10:14):
that you didn't realize was shaping your purpose until much
later? Yeah, that's a great question.
I always kind of go back to my college years because when I was
in college, I like most early 20somethings.
I really didn't know what I wanted to do.
I initially went into College inthe computer science field, so I
(10:37):
was a computer scientist. I did that for like a couple of
semesters and I was really struggling with myself because I
thought that was what I wanted to do.
I thought that was like my thing, but sort of halfway
through, I'm like, man, I don't know if I really want to do
this. Like, I don't know if this is
for me. And I again, a lot of fear came
up around changing my majors because, you know, I'd already
been through like a year in thatfield and I just decided that I,
(11:03):
I literally just made the decision.
I'm like, you know what? I'm just going to do business
because I, I just can't. Like just because I enjoy
computer science and I do like the like technical aspects of
it, doesn't mean that's what I'msupposed to do.
And that moment I really stuck with me that you can enjoy doing
something, but it doesn't have to be your career.
(11:23):
It doesn't have to be your focus.
It can be a passing interest or something that you like learning
about, but maybe you don't like doing.
Like it doesn't have to be a endall or be all type of situation.
You know what I mean? So that I transitioned into
business administration and marketing and end up graduating
and with a bachelor's of business and focus and
marketing. But yeah, that was such a huge
(11:44):
change in my life. And I was like, I thought I was
going to graduate in computer science, go to being a software
developer, whatever, you know? But now I'm like, looking back
on that, I'm like, wow, my life would have been totally
different if I'd done that. I don't know if I would have
ever started a business. I don't know if I ever would
have really pursued my passion, which was writing.
So yeah, like, that decision to change my majors in college just
(12:06):
changed the whole trajectory of my life now.
And yeah, it's just crazy weird to think, you know, like, maybe
there's another version of me that is like, you know, coding
and whatnot. But yeah, this Sarah, is like, I
don't know about that. I'd rather be writing.
Well, that's I think that's a gem for all the people that are
listening because that there just shows 1 you started
(12:27):
something and then there was so much fear around like what will
people think? What will I do?
How will I feel about switching something after a year in?
But then again, that is what allowed you to propel this life
that you now love, right? So I just feel like for a lot of
people, whether it's a job or a relationship, sometimes people
are just stuck in it and they don't realize what's possible
because they're, they've been init or there's, you know, tenure
(12:48):
or whatever else excuses that welike to make, right?
So I actually love that piece ofyour story.
Thank you for sharing that. Because again, I think that's a
gem, right? So I guess moving into like when
you're actually creating, so you're a Co operator, you have
your own agency where you actually bring on clients and
you do their copy. So when you're creating, I want
to get into more the creative process now cuz I feel like this
(13:09):
part is so fun for me when I start to really understand what
creators are thinking when they go through that process.
So when you're creating content for either yourself or your
clients, what sort of thing is happening for you internally?
Like, is there an intuitive process?
Is there a spiritual process? Like, what is your process when
(13:30):
you're trying to really understand the person and, you
know, create a piece of copy that really shares who they are,
really evokes that essence? Yeah, yeah.
I always like to say that I am very like intuitively tapped
into whoever I'm working with. So and not to toot my own horn,
but I can tap into the desires and needs of whoever I'm working
(13:53):
with pretty easily and anticipating their needs.
And whether it be just spiritualor just being in the industry
for so long, I find that that really helps, like both of us,
because we're able to bounce ideas off of each other, which
is a very critical part of the creative process, is just being
able to ideate and have a collaborative conversation.
(14:17):
I might even just sit back and, you know, let you rant to me, a
ramble, you know, for 30 minutes.
And then I'm just like taking notes and pieces of what you're
saying. But yeah, just collaboration is
just so important. And it's really that simple.
I think just having conversations with each other
and then just the conversation and then we'll, you know, we get
(14:37):
into the, you know, the whole formal process of like learning
about your audience, learning about your goals, like what you
want to achieve. Like what's the point of us
doing this in the 1st place? And I like to ask a lot of like
deeper questions and like hard hitting questions to figure out
like what the client actually desires, if that makes sense.
Yeah, absolutely. Yeah, just collaboration is so
(14:59):
important. And I don't, I try not to make
it like it shouldn't feel stressful to work with someone.
Like, it should feel like you'rejust talking, right, You know?
Yeah. Well, see, I love this, right.
And I guess the question I have intuitively guided, like, did
you always have that on your compass or is that something
that you kind of learn more of, like you became aware of it and
(15:22):
then that's the direction you want to go?
Like, how much of intuition played a role in you creating
this agency and going into copywriting as your, you know,
founding agency? I've always been a very
intuitively guided individual. I would say it's part just the
fact that I've always been very like tapped into my intuition,
(15:43):
but also part learning what people need because I would say
in most industries, especially in like the writing industry,
people's needs, there's a pattern that develops.
But like written 20 websites, like you notice a pattern like
most people need the same thing but in a different font.
You know what I'm saying? Like they need they, they need a
(16:06):
very similar thing, but in a different, you know, different
flavor. Like it becomes repetitive and
then it becomes easier to anticipate what someone's going
to need overtime. Sometimes there's a wild card,
but I would say half and half. I've always been very intuitive,
you know, love spirituality. It's a just a part of something
(16:26):
that, you know, carry with me throughout anything I'm doing.
If I wasn't writing, I'd probably carry it with me even
as a computer scientist or something else because it's not
something that, you know, goes away just as a spiritual
spiritually guided person. It's, you know, always there.
So. Yeah, I love that a lot because
again, like your whole kind of story, your whole messaging is
(16:48):
saying that no matter what situation you're in, you can get
out of it. And when you really understand,
I feel like this is one of your gifts, right?
Your gifts is knowing that you are someone who prefers to be
guided by your intuition, right?Or someone that is more.
And I feel like you even have better relationships and
connections with people that also appreciate intuitively
(17:08):
guided conversations or even people that understand, like
spiritual awareness and things like that.
Would you agree with that? Or is that kind of like yeah.
OK, No, Yeah, yeah, you're on the right track.
I would agree with that. Yeah.
And I do work with, I work with a good mix of people.
But I like to say, you know, the, the my favorite people to
work with are practical dreamers, people who are very
(17:30):
like, you know, intuitively aligned, creative, but also
willing to like, you know, but in the work and who like have a
good like idea for for what theywant and desire.
And yeah, that's great. So I I love this because again,
your story really talks about both the personal development
aspect, but also the brand messaging.
(17:51):
So in your experience, what's the hidden connection between
knowing yourself and communicating your value to the
world? Well, how can you communicate
your value to the world if you don't know yourself throwing it
back at? Well, it's kind of.
Well, that's. My answer.
Today, you know what, and this is actually going to be a great
conversation. You know, you might not be happy
(18:13):
when it comes back to you. But here's the thing, right?
A lot of people use AI nowadays,right?
So I feel like imposter syndromeis on the rise.
And so, you know, so many peoplethat I know and from my own
experience, the people that knowme like I spent the last three
years coaching coaches, right? And so, you know, grew A7 figure
business did all these things. A lot of people would get into
coaching or get into something because chat told them right?
(18:33):
So then they go, Hey, chat, I want to build a Business Today.
And then Chad's like, oh, here'sall the things.
And it's like, OK, I want to take that forward.
But they don't have the experience, they don't have the
skills. They don't really have a lot of
the things that they know to be true.
They just see it, they read it, and then they try to take it
forward, right. So I feel like now more than
ever, a lot of people don't genuinely truly know themselves.
(18:55):
They just are trying to focus onthe wrong things, external
factors like, you know, money or, you know, fame or status or
power, these sorts of things that don't come internally.
So I mean, do you see that I guess as well or do you actually
find there are still a lot of people that really do know
themselves and aren't really battling with imposter syndrome?
(19:16):
That's a great question. And I feel like it's again, half
and half. There's a lot of people who I
know who do know themselves and like, you know, know what they
want and they, they don't reallyrely on AI very much.
And then on the other hand, there are some people I know who
do go to AI for everything, you know, and ChatGPT, you know,
(19:36):
questions and try to get answersfor everything.
So it's a good mix of people. And I think it's personally, I
enjoy knowing people who are on both sides of the spectrum, if
you will, for, for AI and just this topic, because it helps me
find like a good middle ground somewhere in between.
I do use AI as like a thought partner, like someone to help me
with ideas and to just bounce ideas off of research, compile
(20:00):
information as a thought partner.
And on the other hand, I also dotake a lot of time to try to
figure out who I am, learn aboutmyself.
I'm super into astrology and human design, all the things
destiny matrix. We could go down like a whole
nother rabbit hole conversation.But yeah, I spent a lot of time
in self discovery. So I'm.
(20:22):
I think it's good to be somewhere along the middle so
you're not totally oblivious to who you are, but also to what's
going on around you with the changes in technology and how
you can use it as a tool. But yeah, to your point, there's
a lot of people who just say chat, what can I do to make
money? And they try to go about it.
And if you are, you know, using chat in that way and going about
(20:43):
it that way, it's great. If you've never been in business
and you maybe just don't even know like, how to start a
business, what's even out there with opportunities are.
So it's good for like, you know,opportunity scoping, so to
speak. But yeah, I think eventually
those people will, you know, find that they need to do some
deeper work and like, dig into it and figure out like, why,
(21:04):
what, how of everything as they're going through it.
Is that, well, is that what you would suggest?
Because again, like, I know and all my platforms, I, I see a lot
of people, it's like, you know, 90 days ago they were a teacher
and now all of a sudden they're a high ticket sales coach.
And it's kind of like, like how it doesn't make sense, you know
what I mean? I spent two years doing door to
(21:24):
door sales and I still don't call myself that.
So I just feel like we live in such a day and age where it's,
you know, again, chat moves things forward.
I had clients before too. It's like we're kind of moving
on the same path. The next time I chat with them,
it's like, yeah, I'm going to build this app and these are the
merch things and these are it's like you haven't even got your
first client. Like why you time up building an
app and doing all these things, right?
(21:44):
So for someone who maybe is messing around with chat or, you
know, really dealing with imposter syndrome too, too much,
like what's your take on that? And maybe what would be one
piece of advice that you would give to someone that's too far
on that and maybe don't really know themselves and are maybe
too outwardly focused? Yeah, man, that's like such a
(22:06):
big topic. Really.
I'm a, I'm a manifesting generator.
Yeah, yeah, a lot of rabbit holes to get down here.
I would say again, like you got to do the work to know yourself
and figure out who you are. And just because you might see
something like chat may tell youto start a drop shipping
(22:27):
business. I don't know, like say you're a
teacher and it says try drop shipping.
Honestly, I've tried a lot of things honestly.
And if you feel like you want totry drop shipping and you're
currently a teacher or somethingor a swim coach, whatever, and
it's totally out of left field for you to be a drop shipper,
just try it. If you, you know, feel called
(22:48):
to, if you feel like you want toand then it's probably going to
fail and that's OK. And like, but when you do fail,
that's a learning process and you're going to figure out, hey,
either I love drop shipping or Ihate drop shipping.
OK, what's the next thing that Imight like?
And in those in that learning process, you're going to learn
more about yourself and about your interests, which will lead
you closer to that like that golden, you know, nugget of
(23:13):
wisdom, golden nugget of like opportunity that you've been
seeking, I guess. But it just comes with, for me,
it comes with trying new things.Maybe you're speaking as a
projector. Maybe it's not trying new
things. Maybe it's like focusing in on
like that one thing that you, you know, you're passionate
about, but. Well, it's, it's, it's
interesting. And like you said, we, we really
could go down so many different directions with this.
(23:35):
And for me, I think it's, I hateto say it like this, but it's
almost like a trigger for me when I see someone who's just
kind of like they're doing this and then next week they're doing
this and then they're bringing clients in.
But then they can't really fulfill on it because they don't
actually know what they're doing.
And it's just kind of like it kind of gives a bad Rep for
other people that are doing really great things.
I always relate this to my door to door experience.
(23:55):
Like when I did door to door, I sold telecom, right?
So it's home phone, TV and Internet.
When I knock on people's doors, you would be surprised.
The biggest objection that I gotwas I was scammed before.
And it's like, well, how were people out there doing this?
Because now for people that are trying to do this, honestly,
you've really just put a little bit of a smoke in the wheel.
Once I understood how to handle that, like, that was fine.
(24:16):
But I just feel like that's sucha big thing.
And, you know, again, this is what's leading to a lot of
misalignment in the world. Do you see that?
Like do you feel like a lot of people are kind of, you know,
misaligned and there's a lot of people that are maybe kind of
not living fulfilling life? Or do you feel like, no, like
from what you're seeing it from your point of view, you still
(24:37):
see that there are people that are no genuinely happy, very
feeling fulfilled internally andliving a life full of purpose.
Do you see that? Yeah, I would love to see more
people who are full of life and living life, you know, full of
purpose. But yeah, there's a lot of
misalignment out there and just a lot of people who or just kind
(24:59):
of caught up in like what's going on in the world and just
maybe feel overwhelmed or just feel the pressure of the world
and things going on around them.So I think that's probably one
of the biggest things that I've seen, especially just to people,
you know, in my, my circle, people are definitely like
tapped into things going on in society and just, you know,
(25:22):
globally and whatnot. So yeah, it's a lot of pressure,
I feel like. But kind of going back to
something you said a few minutesago, I want to iterate too, that
like writing is something I've discovered about myself and
that's something I've been passionate about for a long
time. So I might try a drop shipping
(25:42):
business or I might try coachingor just something else.
But at the core of my being likeI know that I'm passionate about
writing. I know like the core things that
like I'm interested in and passionate about.
And that comes from self discovery and just learning
about yourself and like what youvalue, who you are.
(26:03):
I think it's good to try new things though and like just go
out. But yeah, because you never know
like what you're going to find that you might enjoy as well
that you can add to those like core interests.
But. Right.
Yeah, interesting. So it is right?
Like I feel like it's. Kind of opening up.
For a lot of people and, and whether you're on the one side
of the scale, it's like perfect confirmation that, yeah, you
(26:25):
know yourself and just keep doing what lights you up and
that makes you happy. And for other people on the
other side of the scale, it's just kind of like, look, just
try it, you know, test it, go for it.
But in it, don't be too discouraged if it doesn't go the
way that you want. Like look at that as a learning
experience and continue maybe peeling back the layers of the
(26:46):
onion that we call ourselves, you know, because sometimes in
the hardships and in the failures, that's where you learn
the most about yourself, right? And defeat as a soccer player
myself, I get that right. So I got a couple more questions
for you and I'm really excited for these couple of questions.
So in an online world, because of course this is digital time,
we're all doing things from everywhere.
(27:06):
You're in Florida right now and I'm in Timmins ON and we can
connect, right? Like we're beside each other,
but in an online world full of noise, how do you stay anchored
in your voice instead of slipping into trending versions
of yourself? So trying different things and
doing all that. Right, a few different paths I
could go down here. I don't know you, maybe you've
(27:28):
done this, but I have really been leaning into my astrology
and my human design and like howI show up online.
I don't know if you've like experimented with that or.
Yeah, well, it's funny because I'm like, I'm the shores, but my
girlfriend Jess, she's the mountains, right?
So when we do content or when welook at things, it's like she
(27:50):
very well needs to see the full picture of things, whereas for
me, I can just take action on the small thing.
So for us, now that we're running a business together, it
is very much like, how does our,you know, content shape?
How should we make decisions together?
That really does reflect that because then the not self theme
is bitterness, right? So then it's like if you start
acting outside of yourself and doing the things that you don't
(28:12):
want to do, then we start getting bitter, right?
So it's like, yeah, when you know your astrology and your
human design, you can make different decisions, right?
Better for yourself and for youryour business.
Yeah, so I lean into that a lot for social media and in leaning
into that, I feel like that really puts my own like helps me
like stay anchored and who I am like on social media when I'm
(28:36):
reflecting on my astrology, human design and I'm I'm not,
you know what? I don't see it as like the end
all be all like this is how it is.
I really view it as like a learning tool and like a self
reflection tool. But yeah, I reference that and I
definitely go down rabbit holes,especially when I'm sort of
going back to the drawing board like once a year maybe or like
(28:56):
every other, every other quarteror so throughout the year, I'll
go back to the drawing board andlike assess my social media and
like think about what I want to post.
Am I happy with what I'm posting?
Like is this me? And sort of audit my social
media from that perspective. So that's something I do to help
stay anchored and like what I'm posting to produce more signal
(29:17):
instead of noise. And I have some content pillars
that I've defined for myself or like, especially for my personal
social media channels. I do jump on some trends here
and there just like help with like quick virality, like
especially on TikTok or whatever.
But yeah, I lean into those content pillars and I audit
(29:37):
them. So that's something I would
suggest for listeners to do. It's like if you do have an
active social media presence, like ask yourself like, is what
I'm producing now on social media still relevant?
Like who I want to be and who I want to be in the next, you
know, three to six months and ask yourself some series of
questions, do some, you know, reflecting on it.
(29:58):
And maybe you want to start posting about something else and
that's OK. So yeah, audits and not
constantly, but routinely and intentionally looking at your
social media is really helpful to, you know, stay anchored in
what you want to produce and whoyou are so.
Yeah, I love that answer and I preach that a lot too.
(30:18):
Just reflecting, right? And just make it a habit every
Sunday. Just reflect.
And you know, your goals can change, your priorities can
change, life can change in an instant, right?
And so it's always good and it'salways healthy to just make sure
that you're working towards the same thing or you're doing it
for the same reason. Because if you're not and it has
changed, like you definitely want to shift because again, it
(30:40):
doesn't take much for us to get out of alignment with ourselves
and the things that we're doing in posting.
And so, you know, once you're there, it's it's kind of harder
to get out of, but you can be very preventative with this
stuff too. So I guess with that, got a
couple more questions. So you help brands tell their
story, but what's the story thatyou're currently stepping into
(31:04):
in your own life and business? Like what chapter are you
writing right now for yourself? That's a great question at this
time of my life because I feel like I am there is a new life or
a new story that is calling me. I see.
You know how whenever you feel some change about to happen,
(31:24):
like you can see it in the distance maybe or feel it
happening, but it's a little hazy and you're not sure but
like, you know, it's about to happen is if that analogy hits.
But I feel like I am in that phase of my life right now.
Yeah. Just personally and
professionally just boat like a lot of change is probably about
to happen and I know it's coming.
(31:44):
It's just a little hazy right now.
But I mean, I welcome it. It's a little scary, but I don't
know, I don't know, like talk too much about it because I
don't know, like what it is and like all the details, but yeah.
But yeah, you know what I'm saying?
Like you, you feel like there's change coming, but like you're
like, what's out there? Yeah, I always relate it to the
(32:06):
story of like, you know, when you're growing up, you're
hanging around a certain amount of friends and you're doing a
certain thing, but then eventually you just get to a
point where it's like, OK, like I'm I'm done doing the things
that I was doing. Maybe it's ready for that new
thing, but you really don't knowwhat that new.
It's kind of like you're not in limbo, but it kind of feels like
you've done what you needed to do for that chapter, but you're
not yet at the new chapter and it's still question marks.
(32:28):
But it's it's exciting, right? It's exciting.
Just don't know what it looks like yet.
Exactly, so I wish I had a greatanswer for that question, but
I'm currently in that phase. So.
Come back, come back to me. Yeah.
Well, I think that is a great answer though, right?
Because it's, again, it's inspiring.
It's like, yes, like even now, even after you have your own
agency and you've done a lot of personal development work now,
(32:50):
you're still moving to new heights.
And who knows what that looks like yet, but it's an exciting
new chapter. And you know, it's, it's
exciting. That's a really happy thing to
see, right? Definitely.
And I am sort of I, I don't knowif you're like this too, but
I'm, I can see myself in like 30years from now and like I can
(33:13):
see that vision that I, you know, want for myself, but I
have to not focus on it so much because it kind of like there
carries like a lot of weight forlike that vision.
And I don't know what's going tohappen between here and 30 years
from now. Like a lot of things could
happen. So again, stepping into each
phase like welcoming whatever happens and like, yeah.
(33:35):
And it, it kind of also goes back to that idea of
perfectionism I talked about a little bit ago, like wanting to
know the outcome, like wanting to know what's gonna happen in
30 years. Like, what's that next phase?
Like, what is it? I've just got to like, release
it and like, let it go, you know, whatever, Like whatever
I'm stepping into now, I'm just like welcoming it so.
And I have no expectations so. Which is the best thing.
(33:56):
And I was literally just talkingabout this last night with Jess
and I was telling her because wego back and forth on like
envisioning and having a vision for like that next target or
that next goal. And I was suggesting too.
And she's in full agreement. But I think it's so funny that
sometimes when you have a visionspecifically for what you want
(34:17):
it to look like, in some situations, it's actually good.
Like if you want a specific car with a specific make and those
specific things, then sure, likethat makes sense because it's a
specific thing, right? But sometimes, and this happens
where some people want a relationship and so they
envision this perfect girl and these trades and these things,
right? But then what ends up happening
is you focus so much on what youthink you want that when the
(34:39):
universe actually gives you something that's actually better
for you, you almost like aren't open into those opportunities
because you're so focused on this specific thing that you're
trying to create from your current situation.
So yeah, I mean, opportunities are really endless, right?
And even the vision, I know we can have a whole conversation.
I mean, if I knew that you you did all of this and you're in
(35:01):
this sort of work, I mean, we probably could have taken the
conversation that way, to be honest, because I do enjoy, you
know, this kind of stuff as well.
But yeah, second last question here for you, for the spiritual
or intuitive entrepreneurs, whatdoes energetic alignment
actually look like in practical day-to-day applications?
Oh, have you? This might be another rabbit
(35:23):
hole as well, but have you heardof chronotypes?
Are you familiar with chronotypes?
OK, so some, so chronotypes are A chronotype is basically like
how your body moves through the stages of sleep and wakefulness.
So a lot of there's about I think 4 different types of
(35:44):
chronotypes you got like the bear, wolf, dolphin, and the
lion I believe. And they all represent different
stages of your energy, how your energy moves like throughout the
day depending on your sleep cycle in your stages of
wakefulness and restfulness. This might be a whole different
tangent to the question you justasked me, but that's what popped
(36:06):
in my head first. So I kind of want to run with
it, but when I just learned about chronotypes, that really
helped me understand my energy levels, how I could be more in
alignment with my energy like throughout the day.
So for example, if you're someone who wakes up at like
5:00 AM every day and then you get your your most energy in the
(36:27):
morning and then you kind of weighing off like around 1:00 or
so and you're more creative usually in the morning time
around that 5:00 AM, you might be more of a lion chronotype.
That's just an example. I could get really, really deep
into it, but learning about thathelped me sort of unlock a new
understanding about my energy, how I can work with sleep, sleep
(36:51):
and wakefulness to be more in alignment with how I moved
throughout my day. So for example, I'm more
creative in the morning. Didn't know that that was just a
result of how I go to sleep and wake up.
And then I tend to be, you know,just kind of, I want to get all
of my high impact work done in the morning.
(37:12):
And then by like 1:00, I'm kind of over it.
I'm done. I've used all my like creative
energy. Whereas someone else that I
know, for example, they get their creative energy at night
and they feel the most energetically aligned at night
at like 10:00 PM. And I'm like, I'm asleep and
they're up and they're awake andthey're active.
Their brain is going there mentally.
(37:33):
They feel really creatively aligned.
Like they just feel like locked in in the zone.
And I'm like, I'm just, I'm and not like that at all.
So it's just really beautiful. Like how we can all use sleep
and wakefulness to help us be the most energetically, like,
activated and aligned and use that to our advantages.
Yeah. Now that's kind of like a whole
(37:54):
difference path. You probably didn't expect me to
get down. But I do think it's interesting
because now for the people that are listening, I think this is
right up their alley. And so for the people that may
not know this, it could be useful and helpful because,
yeah, I mean, I used to think itwas the coffee that we were
drinking that we would crash allthe time, right?
But then even when we weren't drinking coffee, we would still
(38:14):
crash. So then it's kind of like, OK,
now you're starting to understand it.
And it doesn't have to be you'reas tired, you know, like there
could be, you know, some spiritual energetics behind it.
And I think once you learn how to harness that, I think you
really can be unstoppable, right?
Yeah, and it's definitely leaning towards more like
scientific, but I am I'm the type of person I believe like
(38:37):
science and spirituality go handin hand.
Like I think science can help explain spirituality and
spirituality can help, you know,backup science and vice versa.
I think it's one in the same, honestly, especially when you
get into like, you know, quantumphysics and things like that.
But yeah, in terms of more like feeling energetically aligned,
(38:57):
like you feel like you're in your purpose, like you feel
rooted and like what you're doing, like from a more like
metaphysical stance or just morelike that inner, inner sense of
groundedness and knowing. Like for me again, like just
honestly just all goes back to like reflection, like building
in reflection in your day-to-dayin different ways.
(39:17):
Like, you don't have to just sitdown and, like, stare at a wall
and, like, reflect and think like that's the most boring way
to reflect. But like, journaling or just
going for a walk or like, opening your notes app on your
phone while you're going and doing something outside or even
while you're cooking, you could be reflecting on something.
Yeah. There's some so many different
(39:37):
ways like reflect and you know, tap into what's going on in your
inner world and it whenever you're doing that, it creates
opportunities for you to sort ofcheck and determine if you're
energetically aligned or not. And that just sparked a whole
nother chain of ideas. So it's just so important to
reflect. Right.
I love that. And again, Golden gem for those
(39:59):
that are listening, because I think this is another one of
those pieces that when you really understand that a lot of
the answers that we're looking for come internally and I think
it really is finding that. You know, the motivation to do
it cuz I feel like sometimes we're not motivated to do the
work internally, right? It's just more of like chasing
the next thing. But I think there is a lot of,
(40:20):
you know, really fantastic benefits that come from looking
internally, right? So I love this conversation.
Sarah Ashley, thank you so much for being on for people that
want to learn more about, you know, what you're up to and
things like that. Where can they find you?
Yeah, you can find me on social media for my business at Portal
(40:40):
copy Co, PORTALCOPY Co and then personally, I'm Sarah E Ashley
Sarah with the HE Ashley on mostsocial medias.
I'm primarily on TikTok and Instagram.
And then I also have, you know, my websites and everything
LinkedIn, my BIOS. So you can find me on pretty
much wherever you are. Amazing.
(41:03):
Thank you so much. And of course, for the viewers,
all the links to connect with Sarah will be down below.
All of my links, as always, willbe down below.
Thank you so much for tuning in.And as always, I'll catch you on
the next one. If you enjoy today's episode,
please like, comment, share, subscribe to it all.
(41:24):
You know I appreciate it. And as always, I'll catch you on
the next one.
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