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October 6, 2025 42 mins

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Matt Brattin, former CFO and 20-year corporate veteran, shares insider perspectives on data analytics hiring from the decision-maker's side. He reveals what truly sets candidates apart, common misconceptions about the interview process, and actionable strategies for standing out in today's competitive job market.

Key Insights

The interview isn't adversarial - Hiring managers want you to succeed. They wouldn't bring you in to waste time; they're genuinely considering offering you the position and want to find the right fit.

One solid answer can change everything - Even if you stumble early, interviews aren't over in the first 20 seconds. Discussions happen after you leave, and a memorable insight can completely shift the conversation in your favor.

Curiosity trumps credentials - The most important trait is genuine curiosity, demonstrated by engaging in real conversation rather than just answering preset questions.

[05:45] The Power Dynamic Shift

Matt emphasizes approaching interviews with confidence: "I don't need this job. Tell me why I should come work here... it totally flips the power dynamic." 

[12:30] Taking Interviewers Off Script

Key tactic: Follow your answers with questions or insights that lead the conversation beyond standard scripts. This forces interviewers to pay attention and remember you.

[18:15] The Curiosity Factor

"Curiosity is the easiest one to point to... somebody who actually wants to talk to me and not just answer questions." Show interest in the business, not just the role.

[25:40] LinkedIn as Interview Prep

Critical insight: "I'm more likely to have your LinkedIn up than your resume in front of me." Hiring managers research candidates and look for conversation starters beyond basic qualifications.

Red Flags/Green Flags

[20:10] What Kills Your Chances

  • Victim mentality or "us vs. them" attitude
  • One-word answers showing disinterest
  • Coming unprepared with zero questions

[28:50] What Makes You Memorable

You need to be "the chocolate guy" or "the horse girl" - something that makes you stand out in post-interview discussions. Without a memorable element, you won't be part of the final conversation.

[35:20] Go Beyond Surface Level

Matt's advice: Enter with a mission to learn something specific about the business - their BI tools, database systems, or revenue model. This demonstrates forethought and genuine business interest.

The golden rule: "Go in with an objective that's beyond the interview... make it your mission to get answers to those questions because it demonstrates that this person had a little bit of forethought."

[38:45] Questions That Actually Matter

Don't ask generic culture questions. Instead, focus on understanding how the company makes money, what they sell, and how they operate. Approach it like your first day orientation, not an interrogation.

[08:30] AI Job Market Truth

While the current market feels tough due to AI fears and corporate efficiency pressures, Matt believes this is cyclical: "We will find more ways to be useful and to need resources... anybody with technical skills, particularly analytical skills, will be in demand."

Action Items for Job Seekers

  • Research beyond the job description - Understand the business model and revenue streams
  • Prepare conversation starters - Have insights that take the interview off script
  • Develop your memorable element - What makes you "the [something] person"?

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